Walk-Ins Welcome: A Healthcare Marketing Podcast

Today’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns.

In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content. 

About Devon:

They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.

With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.

His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.

Learn more about IMPACT:

https://www.impactplus.com/

Today’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices. 

In today’s episode, Nick and Michael speak with Lyn Askin, from EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the potential impact it can have on business growth.

About Lyn: 

I’ve been an entrepreneur my whole life. From my first paper route to over 25 years of owning and operating a digital marketing agency.

But despite our success, we faced the common problems: a lack of clear vision, lackluster team commitment, and poor discipline and accountability

In 2020, I got a huge wake up call. I suffered a bi-lateral pulmonary embolism. As I laid in the ICU fighting for my life, my thoughts were consumed with the turmoil I left for my wife and son. My wife would have to go to my office, fire our employees and lose all of our clients. If I would have died that day my business would have died with me.

Thank god I survived, but I knew things needed to change. I had to build something that ran without me. Implementing EOS was a remarkable transformation. We 3x’d our revenue, 7x’s our profits and grew from 10 employees to 27. I was able to take a step back from daily operations, leading to a successful company acquisition, leaving a legacy for my family.

The transformation was life changing, inspiring me to help others with EOS!

Don’t wait for a wake-up call. Transform Your Business Now! Contact me today and let’s turn your business into a legacy!

Connect with Lyn:

https://facebook.com/lynaskin

https://linkedin.com/in/lynaskin

https://twitter.com/lynaskin

In today’s episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace. 

In today’s episode, Nick and Michael interview Jonathan Mast, the owner of White Beard Strategies. Listen as they discuss the practical applications of AI in patient care clinics. You’ll learn about how Jonathan recommends starting with ChatGPT as a tool to save time and improve efficiency. Other tools like Claude and Mid-Journey can also be useful for data analysis and image generation. Jonathan talks about the importance of understanding AI and its role as an amplifier of existing skills. He also discusses the role of a Chief AI Officer and how White Beard Strategies can help businesses leverage AI to save time, increase profit margins, and deliver more value to patients.

Connect with Jonathan:

In this episode, Nick and Michael discuss various strategies to improve front desk marketing in healthcare clinics. They emphasize the importance of the front desk as the face of the clinic and the first point of contact for patients. They suggest proactive communication, utilizing marketing materials, soliciting reviews, and using personal details to enhance the patient experience. They also discuss the implementation of loyalty programs, participating in community events, and utilizing social media and email newsletters for marketing purposes.

In this episode, Nick and Michael interview Kimberly Darnell, a commercial real estate agent with CARR Commercial Realty. They discuss the importance of location in retail healthcare and the value of having a commercial real estate agent who understands the unique needs of healthcare professionals. Kimberly shares her background in healthcare and how it has helped her in her current role. She also dispels common misconceptions about finding commercial locations and highlights the importance of timing and financial preparation. 

Connect with Kimberly:

https://www.linkedin.com/in/kimberly-darnell-749b253b

Today’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information. They also highlight the need for time management and efficiency, prioritizing tasks, and streamlining workflows. Additionally discussed, is how to handle upset patients and share best practices for dealing with high-pressure situations.

This episode introduces the first part of our new series, Front Desk Marketing. Nick and Michael emphasize the importance of first impressions, as the front desk person sets the tone for the clinic. Visual impact, appointment management, effective communication, HIPAA compliance, and word-of-mouth marketing are all discussed in this episode. Don’t miss out on the first installment of our new series!

In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point.

In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing efforts.

We also have a blog that dives more into this as well! Check it out: https://patientcaremarketingpros.com/cost-of-healthcare-marketing/

As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability to quickly identify and fix issues, drive clinic success. Connect with us in 2024 to explore how we can help your clinic achieve your goals! 

Connect with Patient Care Marketing Pros:

In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide clear information and bridge the gap between waiting and receiving care.

In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse background in healthcare, franchise management, QSR, retail, technology, political entities, non-profits, and education, offering valuable strategies that have proven successful in her career. This episode is a treasure trove for anyone interested in the intricacies of effective marketing in today's fast-paced environment!

Connect with Rachel and AFC:

www.afcurgentcare.com 

https://www.linkedin.com/in/rachelwardendavis15/ 

We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you begin to map out your 2024.

For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode!

This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI.

We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now!

We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healthcare marketing!

A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel.

Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode. 

We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed!

Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly!

In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience.

If you are considering starting your own medical practice, this is the episode for you!

About Rob:

Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He then attended the University of Saint Augustine for Health Sciences and graduated with a Doctorate of Physical Therapy in 2010. Rob then worked for a local physical therapy practice for 8 years until he left to open his private practice in the fall of 2018. He is married to Aonya Gray and they have 3 wonderful children, Lawson (10), Adalie (8), and Linton (5). They are members at The Church at Brook Hills, and are very active in their membership. Rob believes he has been called to his profession, and he really enjoys helping people out of pain.

Connect with NAOS:

In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management.

For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice!

In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more. 

In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build.

CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate purchase and lease transactions. CARR handles every aspect of the healthcare commercial real estate process for providers of every specialty and size, across the nation. 

A bit about Chace:

Chase is married with two children, both girls. He loves to spend time with his family and watch sports. His passion is helping his clients achieve their goals and he feels that he is just one small part in the overall success of their practice.

Connect with CARR:

https://carr.us/

https://www.linkedin.com/company/carrhealthcare/

https://www.instagram.com/carrhealthcare/

https://www.facebook.com/CARRHealthcare/

Connect with Chace:

https://www.linkedin.com/in/chace-tomlinson-8a884334/

Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape. 

Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership.

About Brenda:

She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in Business with a focus in Healthcare Administration.

Connect with AFC Urgent Care Raleigh Midtown: https://www.facebook.com/AFCRaleighMidtown https://www.instagram.com/afcraleighmidtown/

Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed.

Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children.   

About Lane:
Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball.

About Libby's Friends:

We know first hand how expensive it is to raise a child with special needs. Wheelchairs, adaptive equipment, and therapies can run thousands of dollars and are not always fully covered by insurance. While we are very thankful for insurance, there is a gap in coverage where these things are either not covered at all or the deductibles and copays put added stress to an already difficult situation. Our goal is to assist families who are in this financial gap. Let us take some of the burden off of your shoulders so you can enjoy life with your incredibly special family member.

Connect with Libby's Friends:

Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS).

HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to McKesson.

Katie joined Healthcare Procurement Solutions (HPS) as a consultant in early 2010 after graduating from the University of Alabama. Katie loves helping her members identify their biggest business challenges and offering them solutions that make those challenges more manageable. Katie lives in Vestavia with her husband, Sam, and their three young sons, ages 5, 2, and 10 months. Aside from healthcare, Katie is passionate about animals and is involved with several local shelters and rescue groups. In her free time, she enjoys working out, listening to live music, and traveling.

Connect with Healthcare Procurement Solutions:

Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day.

Are you loaded up with patients but barely turning a profit or receiving denials on your claims?  This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your practice and providing a solution and educating on how to be successful.

Learn more about MedPharma: https://www.medicalprosc.com/

Connect with Lexi: http://linkedin.com/in/lexi-morrison-28b4611b5

In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies. 

In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care.

Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several specialties; and this experience led to the founding of UrgentIQ, a company focused on modernizing the future of urgent care outcomes.

Follow UrgentIQ

https://urgentiq.com/

In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate visitors about medical conditions and treatments. We delve into patient engagement strategies, building trust and credibility, and conversion optimization techniques. Tune in to learn how to build a website that engages, informs, and converts visitors into loyal patients.

In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today. 

In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and creating a sustainable business model!

On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you.

Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 6 million patients a year across more than 300 locations throughout 30 states with 1,500 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives.

Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center.

Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.

In this episode, we delve into the exciting world of TikTok and Facebook Reel ads and explore their potential benefits for healthcare practices. We provide an overview of TikTok and Reels, highlighting their popularity among diverse age groups, share best practices and tips for clinics looking to get started with TikTok and Facebook Reel ads, covering optimization techniques, targeting options, and effective methods for measuring success. We also share stats from a successful campaign we’ve been running for one of our clients, Lani City Medical out of Rancho Cucamonga, CA. Tune in to discover how TikTok and Reel ads can be game-changers in attracting patients to your medical practice!

In today’s episode, we dive into the world of healthcare security, with returning podcast guest, Ron Shoe from SIP Oasis. Did you know that 35% of all security incidents are healthcare related? We discuss how your vendors can put you at risk and the potential dangers of EMR software. Any software or vendor that has direct access to health records can be a security risk. Hospitals are especially high targets and can have a trickle-down effect, impacting not only the hospital but also the patients whose data may be compromised. Tune in to learn more about how to protect your healthcare organization's data.

This week’s episode is a clip from our recent webinar “How to Maximize Your Patient Flow With Google Ads.” In this clip, Nick discusses how to structure and implement successful Google Ad campaigns by having the right audience and the right message. Throughout the webinar we covered other key elements of a successful campaign, including campaign structure, keyword research, ad copywriting, targeting options, and tracking and measuring performance. Nick even gives a tutorial on how you can use AI like ChatGPT to create the copy for your Google Ads (with a swipe and deploy sheet!) We recommend watching this episode on YouTube to watch him walkthrough the process.