Walk-Ins Welcome: A Healthcare Marketing Podcast
By Patient Care Marketing Pros
Walk-Ins Welcome: A Healthcare Marketing PodcastJul 27, 2022
Ep. 129: The Future of Occ Med - Interview with Dusty Schroeder from Cowork Health
In this episode, Nick and Michael interview Dusty Schroeder, co-founder of Cowork Health, a platform designed to modernize occupational health management. They discuss the challenges of billing and invoicing in occupational medicine and how Cowork Health simplifies the process, allowing clinics to get paid faster. They also talk about the upcoming CRM component of Cowork Health, which will help clinics manage their client base and streamline communication. Dusty shares his vision for the future of occupational medicine, emphasizing the importance of technology and automation.
About Dusty:
Dusty Schroeder's long career in the healthcare technology industry started in 2007 at DocuTAP (now a part of Experity Health). As their VP of Marketing, Dusty served as a valuable resource for the urgent care industry, leading the creation of resources such as Urgent Care Quarterly, the Urgent Care Minute newsletter, and operational e-books for clinic operators. Through his work with thousands of clinics, a need for improvements in occupational medicine was identified. After leaving DocuTAP, he co-founded Cowork Health to help clinics manage and grow their occ med business. Cowork Health simplifies occ med invoicing, turns paper processes digital, and provides a modern platform to collaborate with and delight EPS customers.
Learn more about Cowork Health:
coworkhealth.io
Connect with Dusty:
https://www.linkedin.com/in/dustyschroeder/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 128: Insider Secrets for Google Ads
In this episode, Nick and Michael are talking strategy with our Google Ads Specialist, Philip. They discuss the importance of Google Ads for urgent care clinics and the common mistakes made by businesses when running their own ads. Philip emphasizes the need for proper conversion tracking and the use of Google Tag Manager. They also talk about the importance of setting up assets correctly, such as call assets and location assets, and the benefits of using landing pages instead of sending traffic to the homepage. They also warn against relying on Google's automated recommendations and highlights the importance of patience and monitoring in Google Ads campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 127: UCA 2024 Conference Recap
For this week’s episode, Nick and Michael are recapping their time at the Urgent Care Association (UCA) conference in Las Vegas. They talk about all of the fun activities they did in Vegas before diving into the reason for and benefits of attending the UCA conference. Nick and Michael also talk about the educational sessions and the expo, where vendors showcase solutions to improve urgent care clinics. Emphasized in this episode is the importance of stepping away from the clinic to gain new ideas and perspectives. Lastly, they discuss the relationships and networking opportunities that arise from attending the conference.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
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Ep. 126: Profit Injections - Part 3: Clinic Math
Today’s episode is the third and final installment in our Profit Injection series. Nick and Michael discuss the importance of understanding the numbers and metrics behind Google Ads campaigns for urgent care clinics. They share insights from our own clients' accounts, highlighting the ideal cost per click and cost per conversion. They talk about the need to optimize Google Business Profiles and the benefits of a three-pronged approach to Google Ads, including SEO and call-only campaigns.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 125: They Ask, You Answer - Interview with Devon McCarty from IMPACT
In this episode, Nick and Michael discuss the 'They Ask, You Answer' framework with Devon McCarty from IMPACT. They talk about the importance of educating and building trust with customers by providing helpful and transparent content. The conversation covers strategies for finding out what customers are asking, including surveys, analyzing Google reviews, and brainstorming sessions with the team. In this conversation, Devon discusses various marketing strategies and challenges in the healthcare industry. He introduces the concept of news jacking, which involves leveraging upcoming events or trends to provide educational content to patients. He also discusses the role of AI in marketing and the need for authentic content.
About Devon:
They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.
With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.
His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients, to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.
Learn more about IMPACT:
https://www.impactplus.com/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 124: Profit Injections - Part 2: Implementing Occupational Medicine Into Your Practice
Today’s episode is part 2 of our series, Profit Injections. In this episode, Nick and Michael discuss how implementing Occupational Medicine into your urgent care can be a profitable add-on service for your clinic. They explore the challenges and opportunities of implementing OccMed, including B2B sales, physical location considerations, patient flow, and clinical systems. They also provide tips for applying OccMed to existing urgent care practices.
Article referenced for this episode: https://www.experityhealth.com/blog/integrating-urgent-care-occupational-medicine/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 123: Transform Your Business With the Entrepreneurial Operating System - Interview with Lyn Askin from EOS Worldwide
In today’s episode, Nick and Michael speak with Lyn Askin, from EOS Worldwide. Lyn discusses the Entrepreneurial Operating System (EOS) and how it can transform businesses. He also shares his personal journey with EOS and how it helped him scale his digital marketing agency. He explains the key components of EOS, including vision, traction, and health, and how they can improve business operations. They conclude the episode by talking about practical steps for getting started with EOS and the potential impact it can have on business growth.
About Lyn:
I’ve been an entrepreneur my whole life. From my first paper route to over 25 years of owning and operating a digital marketing agency.
But despite our success, we faced the common problems: a lack of clear vision, lackluster team commitment, and poor discipline and accountability
In 2020, I got a huge wake up call. I suffered a bi-lateral pulmonary embolism. As I laid in the ICU fighting for my life, my thoughts were consumed with the turmoil I left for my wife and son. My wife would have to go to my office, fire our employees and lose all of our clients. If I would have died that day my business would have died with me.
Thank god I survived, but I knew things needed to change. I had to build something that ran without me. Implementing EOS was a remarkable transformation. We 3x’d our revenue, 7x’s our profits and grew from 10 employees to 27. I was able to take a step back from daily operations, leading to a successful company acquisition, leaving a legacy for my family.
The transformation was life changing, inspiring me to help others with EOS!
Don’t wait for a wake-up call. Transform Your Business Now! Contact me today and let’s turn your business into a legacy!
Connect with Lyn:
https://facebook.com/lynaskin
https://linkedin.com/in/lynaskin
https://twitter.com/lynaskin
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 122: Profit Injections - Part 1: Lose Weight to Increase Profits
In today’s episode, Nick and Michael introduce a new series called “Profit Injections”, where they discuss how to increase profits in urgent care clinics. The focus of this episode is on adding weight loss services to increase profits. They discuss the benefits of adding weight loss services, such as filling a community need, enhancing clinic reputation, and differentiating in the marketplace.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 121: How to Use A.I. Effectively for Your Clinic - Interview with Jonathan Mast from White Beard Strategies
In today’s episode, Nick and Michael interview Jonathan Mast, the owner of White Beard Strategies. Listen as they discuss the practical applications of AI in patient care clinics. You’ll learn about how Jonathan recommends starting with ChatGPT as a tool to save time and improve efficiency. Other tools like Claude and Mid-Journey can also be useful for data analysis and image generation. Jonathan talks about the importance of understanding AI and its role as an amplifier of existing skills. He also discusses the role of a Chief AI Officer and how White Beard Strategies can help businesses leverage AI to save time, increase profit margins, and deliver more value to patients.
Connect with Jonathan:
https://www.facebook.com/jonathanjmast
https://www.linkedin.com/in/jonathanjmast/
https://www.youtube.com/@jonathanmast_entrepreneur
https://twitter.com/jonathanmast
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 120: Front Desk Marketing - Part 3: Strategies for Building Engagement & Customer Loyalty
In this episode, Nick and Michael discuss various strategies to improve front desk marketing in healthcare clinics. They emphasize the importance of the front desk as the face of the clinic and the first point of contact for patients. They suggest proactive communication, utilizing marketing materials, soliciting reviews, and using personal details to enhance the patient experience. They also discuss the implementation of loyalty programs, participating in community events, and utilizing social media and email newsletters for marketing purposes.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 119: The Importance of Location in Retail Healthcare - Interview with Kimberly Darnell from CARR Commercial Realty
In this episode, Nick and Michael interview Kimberly Darnell, a commercial real estate agent with CARR Commercial Realty. They discuss the importance of location in retail healthcare and the value of having a commercial real estate agent who understands the unique needs of healthcare professionals. Kimberly shares her background in healthcare and how it has helped her in her current role. She also dispels common misconceptions about finding commercial locations and highlights the importance of timing and financial preparation.
Connect with Kimberly:
https://www.linkedin.com/in/kimberly-darnell-749b253b
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 118: Front Desk Marketing - Part 2: Navigating High-Pressure Situations
Today’s episode is part two of our three-part series, Front Desk Marketing. In this episode, Nick and Michael discuss how to navigate high pressure situations in a medical practice. They emphasize the importance of processes and procedures, training, and access to information. They also highlight the need for time management and efficiency, prioritizing tasks, and streamlining workflows. Additionally discussed, is how to handle upset patients and share best practices for dealing with high-pressure situations.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Ep. 117: Front Desk Marketing - Part 1: First Impressions Matter
This episode introduces the first part of our new series, Front Desk Marketing. Nick and Michael emphasize the importance of first impressions, as the front desk person sets the tone for the clinic. Visual impact, appointment management, effective communication, HIPAA compliance, and word-of-mouth marketing are all discussed in this episode. Don’t miss out on the first installment of our new series!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Ep. 116: Separating Finances for Success - Interview with Natalee Perkins from J. Galt
Today we’re talking with Natalee Perkins from J. Galt! Natalee discusses the importance of separating personal and business finances for medical clinics and small businesses. She also highlights the challenges faced by new clinics and the need for building business credit. She provides insights into the business credit bureaus and the importance of reporting to all three bureaus. Want to learn more? Natalee offers assistance for startups and outlines the steps to get started in building business credit! Get Your FREE Business Credit Report: https://nataleeperkins.com/podcast
Natalee, a Tennessee native, embarked on a journey across the US, navigating sales and operations within a Fortune 500 company. After traversing the country, she rooted herself in the Birmingham area nearly a decade ago. Natalee's leadership philosophy centers on a three-pronged approach—focusing on people, processes, and performance. This strategy catalyzed remarkable growth, evidenced by her last team's impressive leap from $40 million to $150 million.
Outside the professional realm, Natalee finds joy in activities such as running, coaching girls basketball, and relishing outdoor moments with her family. In the past year, she has transitioned from impacting Enterprise business to a mission-minded role, dedicated to aiding the success of Small businesses. Natalee is passionate about contributing to the growth and prosperity of businesses by utilizing resources to catalyze your business with growth and access to funding.
Connect with Natalee:
www.jgalt.io/nperkins
https://www.linkedin.com/in/natalee-perkins/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Ep. 115: How to Guarantee Your Urgent Care Will Fail
In this episode, Nick and Michael discuss the various ways urgent care centers can fail. They emphasize the importance of the front desk, website design, patient experience, HIPAA compliance, billing and insurance, and overall patient satisfaction. By neglecting these areas, urgent care centers are likely to fail. They also include funny examples and anecdotes to illustrate the main point.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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Ep. 114: How Much Does Healthcare Marketing Cost?
In this episode, Nick and Michael discuss the importance of budgeting for urgent care marketing. They provide insights into allocating marketing dollars, whether to hire an agency or an in-house employee, and the significance of physical and digital real estate. They also break down the budget allocation for online and offline marketing and discuss the cost per acquisition. Tune in to hear why they emphasize the need for strategic budget planning to maximize the effectiveness of marketing efforts.
We also have a blog that dives more into this as well! Check it out: https://patientcaremarketingpros.com/cost-of-healthcare-marketing/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 113: Marketing Mindfully: Standing Out in the Mental Health Space
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
We have a podcast first! Today, we’re responding to an email from Danielle, a loyal listener of Walk-Ins Welcome. Danielle shared the story of her husband, who transitioned from inpatient hospital psychiatry to founding his private practice in 2020. As they navigate the world of marketing together, she sought our insights on how small, budget-conscious psychiatric practices can stand out against larger, private equity-backed competitors.
In this episode, we focus on the nuanced challenge of balancing patient privacy with impactful social media marketing in the mental health field. We dive into innovative, cost-effective strategies that safeguard patient confidentiality while effectively promoting a private practice. This episode is an essential listen for any mental health professionals seeking to ethically expand their reach and distinctively position their practice in a competitive market!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 112: Google Deleted Google Sites: What's Next?
REGISTER FOR THE WEBINAR: https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
• • • • • • • • • •
In this week's episode, Nick and Michael discuss the phasing out of Google Business Sites and the importance of having your own website. They talk about the constant changes in SEO and the need to adapt to Google's rules, as well as emphasizing the importance of optimizing your Google Business Profile and evaluating your website regularly. Tune in to this week’s episode to hear some tips on how to update your profiles and websites!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 111: 2024 Healthcare Marketing Trends
REGISTER FOR THE WEBINAR:
https://webinars.patientcaremarketingpros.com/2024-plan575380
Join us for an insightful live webinar where we’ll unveil the secrets of mastering healthcare marketing for 2024. Nick and Michael will guide you through the evolving landscape of digital healthcare marketing, focusing on the latest trends, the impact of AI, and the effectiveness of grassroots strategies. You’ll learn about optimizing your digital marketing with SEO tailored for healthcare, creating impactful digital ads, and crafting compelling content. We’ll also cover smart budgeting and ROI optimization to ensure your marketing efforts are both efficient and effective.
In today's episode, Nick and Michael discuss healthcare marketing trends for 2024. They review the need for HIPAA compliance in digital marketing, and they also explore the importance of first-party data and the role of AI in call tracking and analytics. The conversation covers the benefits of diversifying channel mix and repurposing content, as well as addressing disengagement and distrust in healthcare marketing. The impact of AI on SEO and marketing is discussed, as well as, the digital transformation in healthcare, and the optimization of websites for user experience.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 110: This is an Ad: Boost Your Clinic's Success in the New Year
As we wrap up the year, we wanted to talk all about how we can help you and your clinic going into the new year. Nick and Michael discuss how Patient Care Marketing Pros can help clinics triple their revenue and improve patient experience through digital marketing services. They share success stories of startup urgent care clinics, difficult clients, and multi-location clinics that have seen significant growth with the assistance of PCMP. Our team’s expertise in digital marketing and their ability to quickly identify and fix issues, drive clinic success. Connect with us in 2024 to explore how we can help your clinic achieve your goals!
Connect with Patient Care Marketing Pros:
https://patientcaremarketingpros.com/schedule-a-call/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 109: Bridging the Gap in Patient Experience
In today's episode, Michael recounts his 3 days of jury duty and the lessons that the medical community could learn. We all have heard the woes of jury duty but the parallels of the waiting process, judge vs doctor, and communication with your typical medical office are fascinating. He highlights the frustration caused by lack of communication and expectations in both settings. The importance of effective communication in the waiting room is emphasized, urging healthcare providers to provide clear information and bridge the gap between waiting and receiving care.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 108: Exploring the Multifaceted World of Marketing - Interview with Rachel Davis from DX Management
In this episode of Walk-Ins Welcome, we explore the dynamic and multi-dimensional world of marketing with Rachel Davis, the Marketing Director for DX Management, a franchisee for AFC Urgent Care. Rachel oversees 21 AFC Urgent Care locations across TN, NC, and GA. Balancing her role as a mother and a seasoned marketer, Rachel delves into her extensive experience in print, broadcast media, digital platforms, social media, web development, and SEO. She shares practical insights from her diverse background in healthcare, franchise management, QSR, retail, technology, political entities, non-profits, and education, offering valuable strategies that have proven successful in her career. This episode is a treasure trove for anyone interested in the intricacies of effective marketing in today's fast-paced environment!
Connect with Rachel and AFC:
www.afcurgentcare.com
https://www.linkedin.com/in/rachelwardendavis15/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
BONUS EPISODE: Evaluating the Past
We’ve got a bonus episode for you this week! In this mini episode, Nick and Michael talk all about the process of analyzing the past year's performance. Discover how collecting and evaluating key data can reveal your clinic’s health and guide strategic improvements. They also talk about how to celebrate successes, confront challenges, and identify the one change that could make the biggest difference. Tune in for an engaging journey through data-driven introspection and strategic planning as you begin to map out your 2024.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 107: Recap of 2023: Spotify Wrapped
For this week’s episode, we’re diving into our Spotify Wrapped stats! Nick and Michael talk all about our most popular episodes, the podcast going global, as well as the different genres our top listeners are listening to. If you’re interested in learning more about our Spotify Wrapped, be sure to tune in to this week’s episode!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 106: How to Use A.I. to Dominate Your Digital Marketing Strategy
This week’s episode is a clip from our recent webinar “AI Digital Marketing Dominance" that we hosted with the Urgent Care Association in September. In this clip, Nick and Michael walk you through essential areas your clinic needs to be excelling at online and how AI can revolutionize your marketing process and attract new patients. In this clip, they walk through our prompts on how to optimize your Google Business Profile with the help of AI.
🚨 Request access to the webinar replay to learn practical and actionable ways to integrate AI into your marketing strategy with ease using a workbook of swipe and deploy prompts we've developed! Sign up for a replay of the FULL Webinar and AI Prompt Workbook: https://webinars.patientcaremarketingpros.com/ai-uca-replay-16757 🚨
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 105: Inbound Vs. Outbound Marketing
We're diving deep into the world of marketing strategies in today’s episode. Join us as we explore the intriguing dynamics of Inbound Marketing and Outbound Marketing. Discover the key differences in targeting, content creation, engagement, permission, timeframes, and costs between these two approaches. Whether you're a seasoned marketer or just starting out, this episode offers valuable insights to supercharge your marketing efforts. Don't miss this informative discussion - tune in now!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 104: Seasonal Healthcare Marketing: Your Year-Round Playbook
We're exploring the seasonal strategies that can supercharge your medical practice’s outreach efforts. Whether it's winter with its flu shots and holiday hours, spring's focus on allergy treatments and spring break travelers, summer's sports injuries and heat-related illnesses, or fall's back-to-school health services and early flu prevention – we've got it all covered. Join us as we uncover the secrets of effective community connection year-round and stay ahead in the dynamic world of healthcare marketing!
Wanting extra help with your holiday marketing this season? Download our Holiday Marketing Calendar for healthcare practices! https://downloads.patientcaremarketingpros.com/2023-holiday-calendar
Access our budget/marketing sheets for a breakdown of yearly campaigns: https://downloads.patientcaremarketingpros.com/budget-sign-up
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 103: Mastering Healthcare SEO: Nick's Exclusive Interview on the 91-Day Success Podcast
We're excited to announce that Nick was featured on the 91-Day Success Podcast! We wanted to share part of it with our listeners here on Walk-Ins Welcome. However, you can tune in to the full episode to hear more about his journey and our tips and tricks for dominating the digital landscape in healthcare here: https://www.youtube.com/watch?v=JQcsgCyFLVE
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 102: Essential Skills of a Digital Marketing Unicorn
A digital marketing manager should excel in a wide range of skills and competencies to effectively plan, execute, and optimize digital marketing campaigns. In today’s episode, we’re going to discuss some key areas where a digital marketing manager should excel.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 101: Apple Maps Matters
Today’s episode is all about Apple Maps and why it has become so important as of late. Apple recently changed their platform for businesses to get the most out of Apple Maps. If you want to learn how to optimize your Apple Maps to get an increase in traffic to both your website and to your clinic, then tune in to today’s episode.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 100: A Look Back on The Past 100 Episodes
We’ve made it to the 100th episode! In today’s podcast, Nick and Michael are recapping topics from some of the most popular episodes. They look back on this year’s highlights as well, such as new urgent cares added as clients and the amazing podcast guests they interviewed!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 99: HIPAA-Compliant Digital Marketing True or False
Today’s episode is a bit more engaging than our usual episodes, as Nick quizzes Michael with true or false questions concerning HIPAA compliance in digital marketing. Tune in to see if you can answer all of the questions correctly!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 98: Things To Consider When Starting Your Own Medical Practice - Interview with Rob Gray from NAOS Physical & Occupational Therapy
In today’s episode, we are interviewing Rob Gray, owner of NAOS Physical and Occupational Therapy. He used to work for a larger physical therapy but decided to go on his own. We walk through that journey with him and learn from his experience.
If you are considering starting your own medical practice, this is the episode for you!
About Rob:
Rob graduated from Vestavia Hills High School in 2003. He attended Auburn University and graduated with a Bachelor's degree in Exercise Science in 2003. He then attended the University of Saint Augustine for Health Sciences and graduated with a Doctorate of Physical Therapy in 2010. Rob then worked for a local physical therapy practice for 8 years until he left to open his private practice in the fall of 2018. He is married to Aonya Gray and they have 3 wonderful children, Lawson (10), Adalie (8), and Linton (5). They are members at The Church at Brook Hills, and are very active in their membership. Rob believes he has been called to his profession, and he really enjoys helping people out of pain.
Connect with NAOS:
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 97: In-House Vs. Outsourced Social Media Management
In today’s episode, Nick and Michael discuss the pros and cons of in-house vs. outsourced social media management. They talk about different factors you should consider when determining whether or not you should employ in-house or outsourced social media management.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 96: The Review Management Software We All Want - Interview with April Gillam from Solv Health
For today’s episode, we have April Gillam from Solv Health with us to discuss reputation management. Solv allows you to book same-day doctor's appointments and urgent care visits. Solv recently released a review management software that allows clients to leave a review and have it tied directly to the nurse/doctor that they had, as opposed to just the clinic in general. This software is going to be a gamechanger for your healthcare practice!
This October (Oct. 16th-18th) UCP Merchant Medicine and Solv Health are co-hosting the 15th Annual Merchant Medicine Symposium in New Orleans, LA. You can get $400 off your ticket by using the code APRIL400 at checkout! https://intellivisit.com/merchant-medicine-symposium/
About April:
April Gillam is a seasoned healthcare operations executive who is passionate about improving health equity and outcomes through digital transformation. Previously the COO of a successful chain of pediatric urgent cares and telemedicine platform, she has been instrumental in scaling processes, people, and business development execution. After developing collegiate COVID-19 testing programs for the Big XII conference, American Athletic conference, the College Football Playoff Committee in 2020, April made the transition from Urgent Care leadership into digital transformation leadership at Solv Health. April currently serves as the Head of Industry Relations at Solv Health, is an active on demand healthcare investor, and holds a seat on the Urgent Care Association Diversity, Equity, and Inclusion commission.
Connect with Solv Health:
Connect with April:
https://www.linkedin.com/in/april-gillam/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 95: The Importance of Local Service Ads for Medical Practices
In today’s episode, Nick and Michael delve into the significance of Local Service Ads (LSAs) for medical practices. As the healthcare sector increasingly embraces online platforms, we explore the shifting landscape from traditional advertising methods to digital avenues driven by search engines and social media. This episode highlights key benefits of LSAs, including heightened visibility, local targeting, a pay-per-lead model, and streamlined management. Check out this episode to learn more.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 94: Real Estate in the Healthcare Industry - Interview with Chace Tomlinson from CARR
In today’s episode, we are talking about healthcare real estate with Chace at CARR. They specialize in healthcare real estate. Chase discusses all things healthcare real estate, from a start-up, expansion, relocation, re-negotiating a current lease, to ground up build.
CARR is the nation’s leading provider of commercial real estate services for healthcare tenants and buyers. Every year, thousands of healthcare practices trust CARR to achieve the most favorable terms on their commercial real estate purchase and lease transactions. CARR handles every aspect of the healthcare commercial real estate process for providers of every specialty and size, across the nation.
A bit about Chace:
Chase is married with two children, both girls. He loves to spend time with his family and watch sports. His passion is helping his clients achieve their goals and he feels that he is just one small part in the overall success of their practice.
Connect with CARR:
https://carr.us/
https://www.linkedin.com/company/carrhealthcare/
https://www.instagram.com/carrhealthcare/
https://www.facebook.com/CARRHealthcare/
Connect with Chace:
https://www.linkedin.com/in/chace-tomlinson-8a884334/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 93: Choosing the Right Social Media Platforms for Your Clinic
Today’s episode is all about choosing the right social media platforms for your healthcare clinic. Nick and Michael discuss the significance of a strategic social media presence in today's digital landscape.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 92: Achieve Effective Leadership Within Your Clinic - Interview with Brenda Bates from AFC Urgent Care Raleigh Midtown
Today’s episode is all about leadership within your clinic. We're interviewing Brenda Bates from AFC Urgent Care Raleigh Midtown, who is known as Midtown Mama Bear. She has definitely earned that title and is an absolute rock star with leadership.
About Brenda:
She has been a nurse for 27 years and the Center Administrator for AFCUCRM since they opened in August of 2021. She went back to school in her mid 40's online with Liberty University FT. While working FT to get her Bachelor’s in Business with a focus in Healthcare Administration.
Connect with AFC Urgent Care Raleigh Midtown: https://www.facebook.com/AFCRaleighMidtown https://www.instagram.com/afcraleighmidtown/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 91: 2023 Marketing Trends According to A.I.
Well, we decided to let Bard (Google’s A.I.) tell us marketing recommendations for urgent cares. Guess what? It listed almost everything we have an episode on. We go through the recommendations and even look back to 1999 and see what has changed.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 90: Alabama Nonprofit Gives Families Hope - Interview with Lane Hagan from Libby’s Friends
Small departure for today’s episode. This is our first episode that is promoting a nonprofit. We are talking to Lane Hagan, who founded Libby’s Friends. This nonprofit focuses on helping families who have special needs children.
About Lane:
Lane is a husband to Kathryn and father of 4 kids, Libby (9), Drew (7), Grace (5), Ann Curtis (16 months). Executive Director of Libby's Friends. And a lover of all things Auburn Tigers, golf, and baseball.
About Libby's Friends:
We know first hand how expensive it is to raise a child with special needs. Wheelchairs, adaptive equipment, and therapies can run thousands of dollars and are not always fully covered by insurance. While we are very thankful for insurance, there is a gap in coverage where these things are either not covered at all or the deductibles and copays put added stress to an already difficult situation. Our goal is to assist families who are in this financial gap. Let us take some of the burden off of your shoulders so you can enjoy life with your incredibly special family member.
Connect with Libby's Friends:
https://www.instagram.com/libbysfriends/
https://www.facebook.com/libbysfriends/?tsid=0.349931088578059&source=result
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 89: Save Money & Grow Your Practice - Interview with Katie Hamilton from Healthcare Procurement Solutions
Ready to save some money? In today’s episode, we are talking about saving money on the supplies you are already buying. Sometimes the savings are between 15% and 30%, which could have a very positive impact on your clinic. Today, Nick and Michael are speaking with Katie Hamilton from Healthcare Procurement Solutions (HPS).
HPS offers a network of over 1400 suppliers and can provide a free pricing analysis for any piece of your practice. Our contracts for medical supplies are exclusive to McKesson.
Katie joined Healthcare Procurement Solutions (HPS) as a consultant in early 2010 after graduating from the University of Alabama. Katie loves helping her members identify their biggest business challenges and offering them solutions that make those challenges more manageable. Katie lives in Vestavia with her husband, Sam, and their three young sons, ages 5, 2, and 10 months. Aside from healthcare, Katie is passionate about animals and is involved with several local shelters and rescue groups. In her free time, she enjoys working out, listening to live music, and traveling.
Connect with Healthcare Procurement Solutions:
https://www.healthcareprocurement.com/
https://www.facebook.com/HealthcareProcurementSolutions/
https://www.instagram.com/healthcareprocurementsolutions/
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 88: Get Your Clinic to $3 Million/YR in Revenue
Today is all about growth with a plan! We do the math and show you how to calculate growth and make legitimate strategic decisions to get there. To ensure you can effectively calculate growth and make informed choices, we emphasize the significance of understanding your average number of patients per day.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
Facebook: https://www.facebook.com/patientcaremarketingpros
Instagram: https://www.instagram.com/patientcaremarketingpros
LinkedIn: https://www.linkedin.com/company/patient-care-marketing-pros/
YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 87: How to Maximize Revenue in Your Medical Clinic - Interview with Lexi Morrison from MedPharma
Are you loaded up with patients but barely turning a profit or receiving denials on your claims? This is the episode for you! In today’s episode, we are interviewing Lexi Morrison with MedPharma. MedPharma strives to educate clients on the payor contracting process and how it relates to billing. There is a huge disconnect, resulting in clients losing money based on simple errors that can easily be corrected. Guidance is everything! Her company specializes in finding those issues within your practice and providing a solution and educating on how to be successful.
Learn more about MedPharma: https://www.medicalprosc.com/
Connect with Lexi: http://linkedin.com/in/lexi-morrison-28b4611b5
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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Ep. 86: Why You Can't Solely Rely on Geofencing as Your Healthcare Marketing Strategy
In this episode, Nick and Michael explain why geofencing should not be used as a standalone marketing technique. There are many benefits to geofencing, however, there are many limitations as well. Listen to today’s episode to hear their tips and recommendations for using geofencing in conjunction with other marketing strategies.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
Website: https://patientcaremarketingpros.com
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 85: Streamlining the Process of EMR Software - Interview with Nat Gibbs from UrgentIQ
In today’s episode, we are interviewing Nat Gibbs with UrgentIQ. UrgentIQ’s software’s goal is to reduce the number of clicks for a provider when working with a new patient. Streamlining the process that EMR software requires. Their platform frees up time, enabling caregivers to keep pace with the demands of on-demand care.
Nat has spent his entire professional career working with disruptive healthcare technology companies. He started his career investing in leading HCIT businesses across several specialties; and this experience led to the founding of UrgentIQ, a company focused on modernizing the future of urgent care outcomes.
Follow UrgentIQ
https://urgentiq.com/
https://www.linkedin.com/company/urgentiq/?viewAsMember=true
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 84: Building an Effective Medical Practice Website
In this episode, we explore the essential elements of an effective medical practice website, including intuitive navigation, engaging homepage, informative about page, comprehensive services section, patient testimonials, and contact information. We discuss the importance of responsive design, mobile optimization, and fast loading speeds for a seamless user experience. Additionally, we share content strategies to create engaging and informative web pages, optimize for search engines, and educate visitors about medical conditions and treatments. We delve into patient engagement strategies, building trust and credibility, and conversion optimization techniques. Tune in to learn how to build a website that engages, informs, and converts visitors into loyal patients.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 83: Optimizing Patient Experience: The Impact of Furniture Choices in Your Waiting Room - Interview with Leslie Girsky of Lesro Industries
In today’s episode, it is all about patient experience with furniture. No really, your furniture is a key part of the overall experience. To discuss this, we have Leslie Girsky with Lesro Industries on the podcast today.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 82: Business First, Service Second
In this episode, Nick and Michael discuss the delicate balance that urgent care clinic owners face between running a profitable business and delivering exceptional service. We emphasize the importance of turning a profit to ensure the clinic's sustainability while not losing sight of the primary purpose – serving patients effectively. We also explore the obligations of business owners and provide practical insights on aligning business goals with patient care, understanding community needs, and creating a sustainable business model!
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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YouTube: https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA
Ep. 81: Unveiling the Marketing Insights of American Family Care with Meagan Price, VP of Marketing
On today’s episode, we are interviewing Meagan Price with American Family Care, Inc. She is the VP of Marketing, so her level of expertise is top notch! If you have been curious about AFC’s view of marketing and who is behind it, this is the episode for you.
Meagan Price currently serves as the Vice President of Marketing for American Family Care, Inc. and AFC Franchising, LLC (subsidiary), the nation’s leading provider of accessible primary care, urgent care and occupational medicine. AFC cares for nearly 6 million patients a year across more than 300 locations throughout 30 states with 1,500 in-network providers. With over eight years of multi-unit health care marketing experience, she began her career with the company in 2020 as the Director of Franchise Marketing. In 2022, she was promoted to her current role of Vice President of Marketing where she leads marketing and patient experience initiatives to enhance AFC’s brand position and growth objectives.
Prior to joining American Family Care, Price held various leadership roles including Regional Marketing Manager for MyEyeDr., a Vienna, VA based top 10 U.S optical company with over 800 units, and Marketing Director for Schaeffer Eye Center.
Price has a bachelor’s degree in communication and information science from The University of Alabama. She is a member of the Junior League of Birmingham and has also completed executive education courses in leadership, strategy, and service excellence through The Chief Marketing Officer Institute.
Have a question or a story we should feature as an episode? Email us at hello@patientcaremarketingpros.com
Intro/Outro Music by Devin Smith
https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ
Stay connected with Patient Care Marketing Pros!
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