The Savvy Strategists Podcast
By Paty & Rosie
Who are the Savvy Strategists? Paty Soares, a Strategic Growth Consultant, and Rosie Di Lecce, a Persuasive Communication Expert. Together, we bring you more than 25 years of experience to help you grow your business!
In this podcast, there's no hiding, no BS - just real stories from two behind-the-scene girls to you!
The Savvy Strategists PodcastAug 09, 2023
Ep 29 - Real Marketing is About Trial and Error!
In today’s world, everyone’s constantly trying to sell you “the best”, “the No. 1” or “the only marketing strategy you will ever need” to achieve your goals.
In reality though, there’s no magic potion when it comes to marketing!
It cannot be a one-size-fit-all situation and while there’s a variety of great strategies and tactics that are known to be more or less effective for some industries rather than others, what truly matters is what eventually works for you and your business.
But how do you know that? Well, by trialing, tweaking and eventually testing again!
In today’s episode, Paty and Rosie cover the foundation of marketing by sharing why testing is so important, why it’s key to give your trials some time and how to look at iterations to eventually obtain the results you want.
Listen to the episode for all the details that’ll help you rock the marketing of your business!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 28 - How to create a sustainable business model
How do you create a sustainable business model that can grow without getting stuck in it?
What does it mean to have a sustainable business model?
In this episode, we cover the 4 fundamental elements you need to keep in mind to create a business that you can scale and grow beyond your current glass ceiling.
We share in detail how several models can be scaled and we take a moment to cover the importance of teams and leadership.
Listen to this episode to learn all about sustainable models and start putting in place everything you need to grow your business!
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episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 27. Branding Strategy for Introverts with Ruha Thurairatnam
What’s the best way to brand yourself and your business if you’re an introvert?
How can you create a strategy that fully caters to who you are and your personality?
Is there a way to show up and be vulnerable without draining yourself?
These are only some of the questions we tackle on this week’s episode with our special guest and Brand Strategist wizard Ruha Thurairatnam.
Ruha joins us for a great conversation about all things branding for those business owners who are introverts and don’t want to constantly show it all, or feel drained by how they present and market themselves.
We start with the basics of branding, before going deep with a discussion that will forever change how you look at branding and strategise for your business
It’s an episode not to be missed!
For further insights about branding, make sure to connect with Ruha at the following links: https://www.instagram.com/thedesigniststudio/
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 26. The importance of knowing your audience language to sell more
Copywriting is not meant to just entertain your audience. It’s meant to sell to your audience.
But how do you know that your fancy copy can actually sell?
What do you need to do and what elements do you need to have (or hand over to your copywriter) if you want to turn your sales page or email into a money-making machine?
In short - it all boils down to how much you know of your audience language and how strategically you can use it!
And who better than Rosie - our in-house copywriting and marketing expert - to share with you everything you need to know to get that language down and create persuasive copy that sells for you?
Listen to it all in this episode of The Savvy Strategists Podcast
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episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 25. Why You Should Never Put all your Marketing Eggs in One Basket
Ever wondered what happens if someone takes your intellectual property, images and content to create fake social media accounts?
How are social media platforms like Instagram and Facebook protecting you from the scammers and the hackers?
Following a couple of personal (very frustrating) experiences with these issues, Paty and Rosie dive into the current policies, how these tech giants fail to protect content creators and business owners online and why you should never just rely on social media to keep your business running.
Listen to today’s episode and join the conversation - what would you want these companies to do differently to protect you and your audience?
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 24. How to create a strong social media strategy
Today's episode is all about strategy and this time we're specifically breaking down what it takes to create a great social media strategy!
Together, Paty and Rosie discuss the elements of a strategy, what makes it work and how to choose yours with ease, following a simple few steps. Rosie also busts a few myths around social media strategy and why a cookie-cutter approach won't get you the results you're hoping!
And if that wasn't enough, they even take a look at how strategy will evolve now that the new kid on the block, AI, has made an appearance in everyone's business.
It's an episode not to miss - tune in now to listen to the latest Savvy Strategists episode
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episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 23 - Customer Satisfaction: The Key to Business Longevity
Customer satisfaction is crucial in today's competitive market. Join us for this week's episode to learn how to enhance your customer experience and drive business growth.
In this week's episode, we dive into the crucial role of customer satisfaction and its impact on retaining clients and growing business through positive experiences, referrals, and long-term relationships. We discuss the importance of delivering on promises and bringing value to clients, sharing personal examples of how customer satisfaction can lead to client retention.
Take a listen to find out more
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 22. - The Reality of Scaling a Business
In today’s episode, Paty and Rosie interview Ben Shorter. For the past 10 years, Ben has grown and scaled multiple businesses, in different industries, beyond 6 figures.
Along the way he’s learned a lot and he has become particularly skilled at recognising all the BS the online gurus are trying to sell you when it comes to making your business a success and scaling it.
So, in his conversations with The Savvy Strategists, he shares a few of those learnings and he gives us the real hard truth (no one talks about) of what it means to grow a business.
Listen to this episode for some real tough - yet fun - conversations!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 21 - The Pros and Cons of Using Chat GPT (and other AI Tools) in your Business
AI is taking over the world and it's dividing it - some people love it, some hate it! But how can you positively leverage AI in your business? And what will be the consequences of everyone using tools such as Chat GPT to create content, write pages or shape programs?
In today's episode, Paty and Rosie share the pros and cons of using AI for your business. They discuss how you can positively implement it, while also talking about its limitations and all the things you really shouldn't do with the help of Chat GPT.
It's a controversial episode with two different points of view and tons to discussions about the good, the bad and the ugly of AI.
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 20 - How to Carve your Entrepreneurial Path as a Mother
For many female business owners being a mother and wearing the CEO shoes represents a challenge nobody prepares you for;
Will your business change?
Will you have to juggle everything all the time?
How will motherhood inspire or impact you when it comes to priorities as a business owner?
In this episode of The Savvy Strategists, Paty and Rosie are joined by Michelle Pontvert, Brand Strategist and Squarespace Website Designer, who recently co-founded the “Like a Mother Movement”.
Michelle, together with fellow-mom Paty, discusses how motherhood shaped her business, the pressures of the external world and how the internet pushes an unrealistic idea of success on “mompreneurs” that quickly turns things quite unhealthy.
Listen to this episode for this inspiring and provocative conversation.
Connect with Michelle at the following links:
https://www.instagram.com/michellepontvert
https://www.michellepontvert.com
https://www.likeamothermovement.com
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 19 - How to Effectively Manage and Delegate Tasks
Managing and delegating tasks is your personal nightmare?
Today we share 3 practical tips that’ll show you exactly how to improve task management and how to delegate to your team like a true pro!
As always, we break it down and keep it real, giving you all the details you never knew you needed about this topic.
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episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 18 - Why Clear and Effective Communication Matters
Communication is KEY when it comes to business.
This week Paty and Rosie tackle communication from every point of view. They talk
- Brand communication, why it’s important and how to achieve it
- Customer communication and the reason it can help you grow your business
- Team communication and how to ensure it works for you to run a successful business
Curious to learn more? Wait no more and take a listen!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 17. The importance of learning to let go and trusting others in the business
Being a business owner comes with a great set of challenges - we all know that!
One of the hardest one for some people is actually letting go and trusting others eg. their team to support them and get the job done.
In today’s episode we discuss why it’s important to let go and how you can do it in a way that doesn’t feel so scary and out of control.
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep 16. Choosing the Best Investment for Your Business: Group Coaching vs. Coaching vs. Consulting
What type of support does your business need right now? How will you choose among the infinity of options available out there?
Well, Paty and Rosie are here to help you!
In this episode we discuss the difference between group coaching, one-to-one coaching and consultancy and break down how to choose the best investment for you and your business right now.
We go into the details of how each service can help you and why and give you a clear overview of the questions you need to ask yourself before choosing which service works for you.
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an
episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 15 - How to Plan for your 2023 Business Goals
2023 is here! Have you already set your goals and planned how to achieve them?
If not, this episode will help you with that!
Our in-house Strategic Growth Consultant Paty breaks down how to think about goals short- and long-term and what you need to keep in mind to make 2023 your best business year yet.
Take a listen to find out more
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 14 - Business and Marketing Trends of 2023
The new year is just a few days away, so we’re bringing you an overview of the biggest business and marketing trends of 2023!
Learn how to interpret and leverage these trends to your advantage and how they can impact our business.
Ready to rock 2023? Take a listen to get started!
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep13. Lessons from 2022
Today’s episode is all about business lessons and personal reflections from 2022.
Grab a good cuppa, curl up on the couch and join us for an intimate conversation around the biggest lessons our clients have learned, the things that made a difference to them and our own personal reflections on how 2022 shaped us.
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 12 - Here’s what Pancakes and Funnels Have in Common
Have you ever wondered what pancakes and marketing/sales funnels have in common?!
The two might seem quite far away from each other, but this episode reveals why that’s not the case!
And once you start to see the similarities between pancakes and funnels, your approach to marketing and sales will never be the same.
Curious? Take a listen!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 11 - Do You NEED Social Media to Run your Business?
Ep. 11 - Do you NEED Social Media to Run your Business?
How many times have you heard you need to be on social media, post all the time and show up no matter what?!
If the answer is “I lost count” - well, this episode is just for you!
We’re taking you behind the scenes of different businesses that are successful without being on the social media hamster wheel.
We’ll take a look at different strategies you can implement that might work better for you and your resources, including paid advertising, email marketing and so much more!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 10 - The 6-Figure Myth - Business Edition
Everyone talks about a 6-figure business and makes it sound as if it’s THE thing you should aspire to.
Do you really need to have a 6-figure business to be successful? And what does it really mean? Most importantly, is a 6-figure business all that it’s made to be?
Well, trust us - not everything is what it seems!
That’s why in today’s episode we’re bringing you some further insights and behind-the-scenes of what it means to have a 6-figure business - and why you really shouldn’t care or fall for this guru trap!
We talk lies, myths and call BS around the 6-Figure Myth. Join us for today’s conversation and let us hear your thoughts on instagram
Resources mentioned:
The Profit First book
The Savvy Strategists - 6-Figure Myth - Launches Episode
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep.09 - Get your business ready for the holiday season
October has just started, but hey - it’s the perfect time to think about your Black Friday offer!
The last quarter of the year gives business owners a chance to launch new offers and get customers, thanks to the holiday season.
In this episode we explore why it’s important to plan ahead for Black Friday, how to best get ready and how to stand out without losing money on crazy discounts.
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you want support to get ready for Black Friday and the holiday season, feel free to get in touch with us at hello@unlockandsell.com or on Instagram: @iampatysoares @writingwithrosie
Ep. 08 - The 6-Figure Myth - Launches
6-figure launches: myths or reality? Not everything is what it seems, trust us!
That’s why in today’s episode we’re bringing you the behind-the-scenes of what it means to achieve a 6-figure launch - and why you really shouldn’t care!
We talk lies, myths and call BS around the 6-Figure Myth. Join us for today’s conversation and let us hear your thoughts.
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 07 - Hey, Don’t Play The Guru!
Influencers, fake experts and Instagram gurus… who’s had enough of them?!
In the last few years, we’ve seen tons of online coaches act like self-proclaimed gurus - no matter the industry! Is that really what’s needed to run a business in 2022? How can you stand out from this crowd and run a business like your most authentic, beautiful self?
Listen to today’s episode to hear our savvy-strategists take.
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 06 - The Top 10 CEO Skills Every Business Owner Needs
Running a business is no easy feat!
As a business owner, whether you have a huge or a teeny tiny team, you need to juggle several things at once, be quick at smart decision-making and master the skills that help you push your business forward.
But hey, what are those skills? In today’s episode, after having both worked for years with big and small companies, in close collaboration with CEOs and founders, we’ve decided to bring you a roundup of the Top 10 Skills every business owner needs.
Enjoy!
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And if you have questions, or you want to add a skill to our Top 10 or maybe you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 05 - Why Persuasion is NOT the Enemy
Everyone’s mad at Persuasion lately and they’re making it the enemy.
Is it really that bad?!
Rosie as a Persuasive Communication Expert is here to discuss it all with Paty (Growth Strategist) and to debunk myths, explain why persuasion is very different than manipulation and how you can positively leverage it, while keeping your integrity and authenticity.
Enjoy!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 04 - Why Online Marketing Gives You Headache
Today’s episode of The Savvy Strategists Podcast is all about Marketing.
How do you feel about marketing? Is it a “woohoo” or a “boohoo” type of thing?
In the online business space, Marketing is often misunderstood, overcomplicated and completely misread. It becomes this mysterious thing that’s so intricate that it gives you a headache!
But does it really have to be that way? Listen to today’s episode and connect with us on Instagram (@iampatysoares and @writingwithrosie ) let us know how much of a headache marketing gives you. Enjoy :)
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Ep. 03 - The Lead Magnet Mystery
You hear it all the time; “create a lead magnet”, “you need a lead magnet in your business”, “here’s how to make a lead magnet that sells” and the list goes on and on…
But hey, what does a lead magnet really do for your business? And why’s everyone trying to get you to create one? Most importantly, how do you know a lead magnet makes strategic sense for you?
Today we’re playing myth busters and debunking the whole Lead Magnet Mystery!
We talk about the role lead magnets (or freebies) play in your business, how to choose if it’s right for you and why your current one might be failing. Enjoy!
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 02 - The Business Ecosystem
Time to talk about your business ecosystem! It’s not as scary as it sounds and to prove it - we discuss what makes a good business ecosystem and bust a few myths. We share tips on how to create your own business ecosystem, even if you’re completely on your own! Enjoy!
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And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
Ep. 01 - Don’t Let the Online Noise Run your Business
In this first episode of The Savvy Strategists Podcast, we’re discussing why it’s important to shut down the noise from the online business world and focus on what really works for YOU and your business. We take a look at the three elements - business strategy, marketing, operations - that really make a business and how to evaluate what’s right for you. Enjoy!
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Liked this episode? Remember to leave a review and follow our podcast, so you never miss an episode!
And if you have questions or you’d just like to say ‘hello’, connect with us on Instagram: @iampatysoares @writingwithrosie
What The Savvy Strategists Podcast is all about
In this episode you'll learn what to expect about The Savvy Strategists Podcast, who we are and why you should stick around and listen to us.