We're a marketing agency for tourism, hospitality, and economic development. Every other week, we publish marketing trends, conversations, and more to help destinations grow. Learn more about Imagine atimaginedc.net.
Craft breweries draw tourists like no other, and they're a boon for the local economy. How have they become more resilient and creative over the past year? This episode with Sara Pletcher of Zephyr Conferences reveals how the industry has made it through, and what's to come. To learn more about Imagine, visit https://imaginedc.net.
It's not a typo - HACK stands for something all marketers should remember. Check out this episode to learn what it means.
Julie Thorner is the Founder of LiquidSpark (https://liquidspark.com/), an agency specializing in adventure tourism. Learn more about Imagine by visiting https://imaginedc.net.
It's no shock that events are totally different now but what does the future looking like for large events? Amberlee Huggins of CSI DMC (https://www.csi-dmc.com/) gives her perspective on what we could expect, as well as ideas for more sustainable events and the future of the industry as a whole. To learn more about Imagine, please visit https://imaginedc.net.
Tourism Director Gui Cunha (https://doorlandonorth.com/) and I talk about how Orlando North/Seminole County is playing to their strengths and providing an authentic experience. To learn more about Imagine’s work with destinations, visit https://imaginedc.net.
This week, we talk about what TripAdvisor, Destination Analysts, Amadeus, Google, and others are urging destinations to do: start marketing now. This episode covers some of the things to consider when building a destination marketing strategy for a traveler that's changed since the pandemic, as well as some new things to expect from them. To learn more about Imagine and our work for tourism, hospitality, and local government, visit https://imaginedc.net.
In under 15 minutes, we cover data and sentiment analysis, social media changes, and delivering an authentic brand. It's a lot and definitely worth a listen if your destination marketing needs to begin an overhaul. The article by Destination Think is https://destinationthink.com/blog/no-content-marketing-as-usual-5-dmo-trends-for-2021/ and it's worth a read.
To learn more about Imagine, visit https://imaginedc.net.
An abridged and audio-friendly of our 2021 State of Search presentation, presented on January 12th. Search engines are the top channel for planning travel and this helps small businesses depending on tourism, as well as the DMOs that help them to attract travelers. To learn more about Imagine or to request a copy of the presentation, visit us at https://imaginedc.net.
In this overview episode, we go over some of the most common hangups marketers in economic development face, as well as some ways to deal with them. To learn more about Imagine, visit https://imaginedc.net.
We're all looking toward the beginning of 2020 with a fair amount of uncertainty, determination, and exhaustion. In this episode, I take a moment to go over what has worked for me at my agency, and some concrete steps for you to do the same. You can find the diagram I reference at https://imaginedc.net/overcoming-covid-exhaustion.
In this episode, Allen Adamson and I discuss his new agency, Metaforce (https://www.metaforce.com), and the mindset that helps some companies remain on the cutting edge. Would you like to be a guest on a future episode? Reach us at https://imaginedc.net/podcast.
Association membership expert Andrea C. Smith (https://www.linkedin.com/in/acolettesmith/) reveals her approach to giving members the most personalized experience, as well as how the non-profit industry has adapted to technology and current events.
Dan Cook from the Prince William County Office of Tourism (www.visitpwc.com) talks about how businesses can up their customer service game and adapt to serving customers during and beyond the COVID-19 pandemic.