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Positioning to Profit

Positioning to Profit

By Patty Dominguez

Hi, I’m Patty Dominguez, and you are about to discover the Positioning strategies to help you grow your business.

The truth is, we all have something very uniquely our own to share and this podcast explores the stories of small business owners just like you who are bringing their message out to the world and impacting their tribe in a distinct and memorable manner…

If you want to take your business to a CATEGORY OF ONE status then hang with me because this podcast shares everything you need to know about how to be more “prolific” with your brand so that you can have more profits.
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Currently playing episode

How to Deal with Stress as an Entrepreneur with Annie White

Positioning to ProfitDec 07, 2022

00:00
36:31
EP 188 - Summer Series: Featuring Sonia Rodriguez

EP 188 - Summer Series: Featuring Sonia Rodriguez

Welcome back to Positioning to Profit, the podcast that helps businesses position themselves for profit. I'm your host, Patty Dominguez, and in today's episode, we have a special guest joining us: Sonia Rodriguez, a business strategist and high ticket sales and marketing expert.


Sonia considers herself a "seer" in business, with the unique ability to identify the gaps in entrepreneurs' businesses and help bridge that gap. She has a 360 vision, seeing the bigger picture of a business, including the goals, gaps, and opportunities. Sonia's expertise lies in guiding her clients towards accelerated growth and impact.


In our conversation, Sonia emphasizes the struggle between seeing the big picture and the little picture in business. Some entrepreneurs get stuck in vision mode, while others solely focus on getting things done without considering the bigger picture. Sonia believes that success lies in finding a balance between the two and making decisions from that perspective.


But that's not all. I also have an exciting announcement to make about a virtual summit I hosted called "The Damn. I Wish Somebody Would Have Told Me That Virtual Summit." The summit featured 32 incredible women entrepreneurs who shared their three best tips for starting a business. Based on the feedback from one of my clients, Rosemary Metal, who found the summit immensely helpful, we've decided to release episodes throughout the summer featuring each guest.


Sonia also shares her personal journey as an entrepreneur, the lessons she's learned along the way, and the importance of understanding your financial numbers. Plus, she emphasizes the role of personal experience in truly grasping the challenges of entrepreneurship.


As always, I encourage you to leave a rating and review for the podcast, as it greatly helps us continue to provide valuable content. And remember, your message matters. So, without further ado, let's dive into this insightful conversation with Sonia Rodriguez and uncover strategies that will position you for profit. Enjoy the episode!

Jul 28, 202323:23
EP 187 - The Formula for How to Get What You Want with Hilary DeCesare

EP 187 - The Formula for How to Get What You Want with Hilary DeCesare

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Hilary DeCesare, the "Relaunch Queen" and author of "Relaunch Spark Your Heart to Ignite Your Life." Hilary shares her process for getting out of a rut and achieving success. She guides listeners through a visualization exercise, encourages physical movement to change their state, and emphasizes the power of energy to tap into higher levels of success. Hilary also introduces the concept of the three HQ framework and shares personal stories of relaunching in her own life. Patty and Hilary discuss the importance of personal growth, gratitude, and taking control of one's own success. Together, they go through an empowering exercise that helps listeners stop living on autopilot and become creators and attractors of opportunities. By the end of the episode, listeners will have the tools and mindset needed to get out of their rut and achieve their desired outcomes. Tune in to this energizing episode of Positioning to Profit with Patty Dominguez and guest Hilary DeCesare.

Jul 18, 202339:30
EP 186 - From Overwhelm to Focusing on Your Zone of Genius with Midori Verity

EP 186 - From Overwhelm to Focusing on Your Zone of Genius with Midori Verity

On this episode of Positioning to Profit, Patty Dominguez interviews Midori Verity as they discuss the importance of aligning your business with your passions and core values. They emphasize the need to identify one's "zone of genius" and prioritize tasks that align with it. They also discuss the power of having an accountability partner or group to accelerate progress and overcome challenges. Midori shares insights on how to navigate the trend of transitioning from corporate to entrepreneurship, providing practical tips on setting a strong foundation and leveraging expertise. They also debunk the misconception that success on social media is solely dependent on posting and being active on all platforms. Additionally, they stress the importance of hiring the right people early on and having a coach or mentor for guidance. Join Patty and Midori as they provide valuable insights and actionable takeaways to help you position yourself for profit. Tune in to this episode of Positioning to Profit!

Jul 13, 202329:45
EP 185 - Facebook Group Growth Tips with Kay McKenzie

EP 185 - Facebook Group Growth Tips with Kay McKenzie

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Kay McKenzie, the CEO and founder of Novus Copia and the creator of a thriving Facebook group with 25,000 women entrepreneurs. The episode kicks off with a discussion about the benefits of creating a Facebook group, emphasizing the importance of commitment and active promotion to attract and engage members. They delve into how being part of a community can establish the group admin as an industry expert and enhance credibility. Despite some questioning the effectiveness of Facebook groups for lead generation, Patty shares her success story with her own women in alignment group that has generated $40,000 in revenue. Kay takes the opportunity to debunk the notion that Facebook groups have lost their popularity. As they dive deeper into the topic, Patty offers three valuable tips for optimizing Facebook profiles and groups to boost engagement and generate leads. She also highlights the success of her "done for you" service, where she handles community management and strategy, guaranteeing a minimum of 100 leads and filling the sales calendar with appointments. However, she emphasizes the importance of the group host's active involvement in nurturing and converting leads. The episode concludes with a heartfelt message from Patty, expressing gratitude to the listeners and encouraging them to leave ratings and reviews. Join Patty Dominguez on the Positioning to Profit podcast as she dives into the world of Facebook groups with guest Kay McKenzie, exploring the power of these communities, sharing insights, and providing valuable tips for maximizing lead generation and business success. Don't miss out on this informative and engaging episode!

Jul 11, 202321:57
EP 184 - How to Sell Effectively without Being Salesy with Aleasha Bahr

EP 184 - How to Sell Effectively without Being Salesy with Aleasha Bahr

On this episode of Positioning to Profit, host Patty Dominguez interviews Aleasha Bahr, a natural salesperson, about effective sales strategies and determining client fit. Aleasha acknowledges the concerns and fears surrounding spending money and emphasizes the importance of addressing these concerns in an open conversation with prospects. They discuss framing the decision-making process in a way that empowers prospects to evaluate their options and understand their alternative plans. Aleasha believes in telling prospects when they are not a good fit for a product or service, as this builds trust, leads to return customers and referrals, and prevents time and energy drain. They compare the process of determining a fit to dating, emphasizing the need for specific questions and a deep diagnostic process. Aleasha also shares the importance of checking questions, form applications, and pre-framing conversations to filter out non-serious prospects and avoid wasted time. They discuss the importance of having a structure for sales conversations and focusing on how the solution solves the client's issue rather than giving advice. Aleasha also criticizes inauthentic marketing strategies and praises a hope-based approach. They believe in knowing the challenges but focusing on positive aspects and empathizing with negative experiences. The episode ends with Aleasha expressing excitement for the listener to have a positive experience with someone who supports them. Tune in to this episode of Positioning to Profit for valuable insights on sales strategies and client fit.

Jul 07, 202331:24
EP 183 - How to Find the Right Business Relationships with Andrea Petrut

EP 183 - How to Find the Right Business Relationships with Andrea Petrut

On this episode of Positioning to Profit, host Patty Dominguez welcomes special guest Andrea Petrut, a co-empowerment coach, facilitator, and thought leader. In this episode, Patty and Andrea discuss the importance of finding the right relationships in business and the significance of values and integrity in determining their success. They share personal experiences of not being true to oneself and how it led to negative experiences in both personal and business relationships. The conversation emphasizes the need for introspection, understanding one's gifts and purpose, and asking important questions about lifestyle and priorities to find inner alignment. They highlight the strength to say no when necessary and the empowerment that comes with it. Patty and Andrea also provide practical tips on how to observe others, trust your gut instinct, and take time to make decisions. The episode aims to guide listeners on how to avoid getting into the wrong kind of relationships in business, such as taking on clients out of fear or desperation. These insights are valuable for entrepreneurs who often neglect self-reflection and understanding their true desires and goals. Join Patty Dominguez and Andrea Petrut in this episode of Positioning to Profit as they share valuable advice on choosing the right relationships in business and staying true to oneself.

Jul 05, 202328:22
EP 182 - Insights from the 22 Immutable Laws of Marketing

EP 182 - Insights from the 22 Immutable Laws of Marketing

On this episode of Positioning to Profit, the host Patty Dominguez reflects on their ten years of entrepreneurship and shares key takeaways from a book by Jack Reese and Trout on the concept of positioning. The laws of marketing covered in the book are relevant to solopreneurs and entrepreneurs and discuss how to differentiate oneself in a crowded market. The episode also delves into conducting a branding pulse check, admitting flaws, and leveraging trends to build momentum over time. The speaker's perspective on positioning is based on what was created back in the day in consumer packaged goods and institutional marketing. Tune in for inspiration and valuable content.

Jun 21, 202315:44
EP 181 - How to Leverage Podcast Audiences to Grow Your Personal Brand with Kelly Mosser

EP 181 - How to Leverage Podcast Audiences to Grow Your Personal Brand with Kelly Mosser

On this episode of Positioning to Profit, host Patty Dominguez brings on guest Kelly Mosser, who combines her experience in startup strategy and operations with spirituality to mentor business owners on growth strategies. Kelly believes in leveraging existing podcast audiences filled with ideal clients to grow businesses and provides valuable advice on how to create an irresistible call to action at the end of each episode. She also shares the power of podcast guesting and offers a free digital guide to help pitch yourself as a guest on podcasts. Additionally, the episode focuses on collaboration and serving the audience rather than solely promoting one's agenda. Tune in for essential tips on podcast guesting and establishing credibility as an authority.

Jun 14, 202333:35
EP 180 - Overcoming Burnout: Tips for Entrepreneurs from Jeffrey Mort

EP 180 - Overcoming Burnout: Tips for Entrepreneurs from Jeffrey Mort

On this episode of Positioning to Profit, guest Jeffrey Mort joins host Patty Dominguez to discuss the impact of mental health on entrepreneurship. Mort emphasizes the need to look for underlying root causes of mental health issues and how food sensitivities, mineral imbalances, pathogenic infections, and even leaky gut can affect mental health. Mort also directs listeners to his website, Love Energy Wellness, where they can learn more about personalized health plans based on lab results and receive free pro health tips every week. Additionally, Mort shares his experience helping a young lady with migraines and shows how a personalized protocol allowed her to regain her childhood and transition into adulthood without the burden of migraines. The episode offers insights for those feeling burnt out or uninspired and aims to help small business owners position themselves effectively and increase profits.

Jun 07, 202330:35
Effective Ways to Build Your Email List With Kendra Corman

Effective Ways to Build Your Email List With Kendra Corman

Hey there! Patty Dominguez here with episode 179 of the Positioning to Profit Podcast. Thank you for being here.


Today we are joined by a special guest, Kendra Corman, a marketing strategist and consultant. She helps small businesses and solopreneurs grow through marketing.


We discuss the significance of email marketing in today's digital landscape and dispel the notion that it's outdated. She emphasizes the significance of authenticity and providing value to your audience while avoiding being too sales-focused. We share our personal experiences in entrepreneurship and marketing and stress the importance of having a memorable URL and tracking relevant email metrics. Finally, we share insights on list cleansing and five effective ways to grow your email list.


Tune in to this episode for great tips and strategies for email marketing success!


==================== 

Check out my YouTube channel to catch all the podcast episodes and join the conversation. 

Follow the link and don‘t forget to subscribe to get notified of new episodes. –>>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to–>>> https://positioningtoprofit.com/ 


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 


==================== 


Connect with Kendra Corman


BIOGRAPHY

Kendra has more than 15 years of marketing experience working with one of the top brands in the world all the way down to solopreneurs just starting out. Her passion is making sure that marketing expertise is affordable and accessible to all businesses. She loves teaching people how to grow their email list and add value to their audiences. She is addicted to learning and sharing her knowledge. She has an MBA from Michigan State and a masters of Accounting from Oakland University.


WEBSITE LINK

🎁 Receive her freebie here: https://kendracorman.com/1000⁠⁠


SOCIAL MEDIA LINKS

Kendra on LinkedIn: https://www.linkedin.com/in/kendracorman/

Kendra on Instagram: https://www.instagram.com/kendracormaninsta/⁠⁠

Kendra on Facebook: https://www.facebook.com/h2hmarketingconsulting

Kendra on YouTube: https://www.youtube.com/channel/UCaDGuCtVkU8PPIsDEmLfLXg

May 24, 202332:02
Boosting Energy and Overcoming Resistance for Success with Jennifer Lyall

Boosting Energy and Overcoming Resistance for Success with Jennifer Lyall

Hey there! Patty Dominguez here with episode 178 of the Positioning to Profit Podcast. Thank you for being here.
Today's guest is Jennifer Lyall, an intuitive business mentor and chief energy optimizer. Jennifer guides conscious entrepreneurs to trust their intuition, gain clarity and focus, and usher more abundance into their lives and businesses.
The episode revolves around the energy of being seen, a common issue among clients and Jennifer herself. Women over 40, especially Gen X, may have barriers up related to video and social media that are holding them back from achieving their vision. The program, "Ready to Be Seen," offers a three-week intense incubator for entrepreneurs to release top blocks that hold them back. Jennifer shares the importance of checking your inner battery as often as your phone battery, clearing resistance, and managing energy consistently to show up as the desired version of yourself. If you're grappling with doubts about making life-altering decisions, like a career shift or pivot, Jennifer's insights could be the beacon you need. Tune in to this episode to learn how to recognize and manage your energy and step confidently into the spotlight.

==================== 


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> ⁠https://positioningtoprofit.com/⁠ 


If you are looking to see how you stand out with your personal brand visit: ⁠https://www.positioningtoprofit.com/pulsecheck⁠ for a free personal branding pulse check.  


==================== 


Connect with Jennifer Lyall


BIOGRAPHY

Jennifer Lyall is an Intuitive Business Mentor and Chief Energy Optimizer. She mentors powerful entrepreneurs with a big vision to bring to life master their energy, thinking and time and scale their business doing what they love. She helps conscious entrepreneurs gain clarity, focus and trust their intuition so they can bring their million dollar ideas to life and scale to their next level in business, doing what they love. She works with entrepreneurs around the world to believe in their magic and multiply their income launching new offers and charging their worth. She has a Bachelor of Commerce with Honours from Ryerson University and she worked in Marketing and Event Planning the Corporate and Not-for-Profit worlds for over 15 years. She started her business in 2008, with a focus on wellness, which shifted into encompass spirituality in 2012. She has grown her business online, expanded her team, and been through dozens of launches. 

 

WEBSITE LINK

https://jlyall.com/⁠⁠


SOCIAL MEDIA LINKS

Jennifer on LinkedIn: ⁠https://www.linkedin.com/in/jlyall/

Jennifer on Instagram: https://www.instagram.com/livhealthybyjenniferlyall/⁠⁠

Jennifer on Facebook: ⁠⁠https://www.facebook.com/LivHealthybyJL

Jennifer on YouTube: https://www.youtube.com/user/YourSoulConnection

May 11, 202331:18
Your Hidden Advantage with Patty Block

Your Hidden Advantage with Patty Block

Hey there! Patty Dominguez here with episode 177 of the Positioning to Profit Podcast. Thank you for being here.


Today, we have a special guest, Patty Block, the author of the bestselling book "Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue." Since 2006, Patty has been dedicated to helping service-based entrepreneurs, particularly women, find their niche and elevate their businesses to new heights. In this episode, Patty shares her secrets on how you can harness your unique strengths to attract the perfect clients and boost your revenue.


🔥 Key Topics Discussed in this Episode:

✅ The concept of your "Hidden Advantage" and how it can elevate your business

✅ How to make informed decisions in your business to ensure consistent growth and success

✅ The power of effective communication and how it can help you attract the right clients

✅ The importance of calculated action in running a successful business

✅ Patty's proven, practical solutions for women entrepreneurs to run their businesses with less stress and more joy


This episode provides insight into how to unlock your hidden advantage to attract the right fit clients, boost your revenue, and become more confident and profitable in your business. Tune in now to hear all about it!


==================== 

Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>> ⁠https://positioningtoprofit.com/⁠ 


If you are looking to see how you stand out with your personal brand visit: ⁠https://www.positioningtoprofit.com/pulsecheck⁠ for a free personal branding pulse check. 


==================== 

Connect with Patty Block


BIOGRAPHY

Business advisor and pricing expert Patty Block believes that consistent business success comes from leveraging your hidden advantage, making informed decisions, communicating powerfully, and taking calculated action. Since 2006, Patty has empowered women business owners who are experts in their fields to turn up their power to price, sell, and run their business on their own terms. In her book, Your Hidden Advantage™: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue, Patty reveals a new perspective and proven, practical solutions, guiding women to unleash their inner power to run their business with less stress and more joy, achieving a more profitable future. Patty considers herself a native Texan, even though she wasn’t born there. She got to Texas as fast as she could (at age four) and is based in Houston. Patty raised three wonderful humans who all caught the entrepreneurial bug and have their own successful businesses. Patty’s passion and experience as a business advisor and owner, lobbyist, political consultant, and non-profit executive comes full-circle, as she turns roadblocks into building blocks for women-owned businesses.

📚 Book Recommendation: "Your Hidden Advantage: Unlock the Power to Attract Right-fit Clients and Boost Your Revenue" by Patty Block Get your copy here: https://theblockgroup.net/your-hidden...


WEBSITE LINK

⁠https://www.theblockgroup.net/


SOCIAL MEDIA LINKS

Patty B. on LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/pattyblock/

Patty B. on Facebook: ⁠https://www.facebook.com/patty.block/

Apr 26, 202337:42
Website in a Day with Lindy Nowak

Website in a Day with Lindy Nowak

Hey there! Patty Dominguez here with episode 176 of the Positioning to Profit Podcast. Thank you for being here.


Today on the show, we have Lindy Nowak, a 15-year veteran in the creative industry. Lindy has worked with brands such as L'Oreal, Bon Appétit, Entertainment Weekly, and Women's Health. She is the founder and CEO of Up in a Day, where she provides turnkey website production services to entrepreneurs.


Lindy and I discuss the value proposition of her services, filling gaps in the marketplace, and the importance of finding your whitespace.


We also talk about:

- What it means to position your brand - Why you need to get your website up and running - What business websites need to be like - The importance of great design - The biggest issues with coaching websites - The importance of creating a unique selling proposition


You won’t want to miss out on this episode! It’s packed full of great insights and inspiring stories, so make sure you tune in and join the conversation!


==================== 


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 


==================== 


Connect with Lindy


BIOGRAPHY


Lindy Nowak spent over 15 years as a creative director in New York City working for multiple brands including L’Oréal, Bon Appetit, Entertainment Weekly and Women’s Health Magazines. Today, she is the founder and CEO of Up in a Day, a turnkey website product that helps CPAs, mortgage brokers, restaurant owners, therapists, and tech start ups get a great website up and running quickly, on budget, and with very little effort from them.


WEBSITE LINK

https://upinaday.co/


SOCIAL MEDIA LINKS

Lindy on LinkedIn: ⁠https://www.linkedin.com/in/lindy1/

Lindy on Instagram: ⁠https://www.instagram.com/upinaday/

Lindy on YouTube: ⁠https://www.youtube.com/channel/UC2GYLlFnrqwywG8drGZMNcg

Apr 19, 202330:35
Home Buying Secrets: The Ultimate Guide to Due Diligence with Rosemary Medel

Home Buying Secrets: The Ultimate Guide to Due Diligence with Rosemary Medel

Hey there! Patty Dominguez here with episode 175 of the Positioning to Profit Podcast. Thank you for being here.


Today I'm talking to Rosemary Medel, a real estate and high performance coach who helps women confidently buy their dream home while saving time and money through the Due Diligence Like a Pro™ framework. We affectionately know her here in the Prolific Cafe community as the Oracle because she's so wise, and today is no different. I'm so excited to bring her genius to you because she's making moves and has been expanding her brand.

In this episode, Rosemary shares her journey into becoming a successful real estate coach, as well as the tips and tricks she has used to help her clients get the best deals when buying a home. She also shares her strategies on how to create a platform that is both meaningful and impactful.


Topics discussed in this episode:

- Rosemary's journey into becoming a successful real estate coach

- Tips and tricks to get the best deals when buying a home

- Strategies to make sure you're getting the most out of your money

- How to create a platform that is both meaningful and impactful

- What Rosemary has learned from her experience in the industry


If you're looking to buy a home or create something meaningful and purposeful, this episode is full of valuable information. Tune in now to hear all about it!

==================== 


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/ 


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 

==================== 

Connect with Rosemary


BIOGRAPHY

Raised by a single mom, I'm the second to the oldest and the first girl from a family of six, which explains why sometimes I'm totally the bossy big sister! My father was an entrepreneur in the restaurant business but was rarely present in our lives so we always struggled financially. Growing up, my observation of women was that they struggled to be independent, struggled for identity, they had to develop resilience and demonstrate courage in order to deal with what life presented to them. I myself transitioned from Hairstylist to Urban Planner because I knew I needed to become more in order to help women and elevate myself. It was natural to become a Certified High Performance Coach as I take a my leadership skills to help you create the life you desire. I also developed this program after years of seeing women (in the Salon and in City Hall) being challenged with life through divorce, trying to invest their money in real estate or becoming widows during a construction project. Life happens but you don't have to experience it alone.


WEBSITE LINK

https://rosemarymedel.com/


SOCIAL MEDIA LINKS

Rosemary on LinkedIn: https://www.linkedin.com/in/rosemarymedel/

Rosemary on Instagram: https://www.instagram.com/RosemaryMedel/

Rosemary on Facebook: https://www.facebook.com/rosemary.medel/

Apr 12, 202327:58
3 Best Tips for Starting a Podcast with Sarah St. John

3 Best Tips for Starting a Podcast with Sarah St. John

Hey there! Patty Dominguez here with episode 174 of the Positioning to Profit Podcast. Thank you for being here.


I have a guest today, Sarah St. John, and we talk about all things podcasting. This is a topic I love. I love podcasting because of its ability to amplify your message and position you as an authority. And if you've ever thought about starting your own podcast, then you are in the right place, because Sarah St. John is a professional podcaster. She owns an agency, podseam.com. And she shares her perspective on why podcasting is so great and how she found community through podcasting.


In this episode, Sarah St. John and I go over why podcasting is so great and how she found community through it. We discussed strategies for podcasting more efficiently, as well as some hidden gems and tools that can help optimize the entire process. We talked about how to make the process easier, and how to leverage the tools that are out there. Sarah also shared her top tips and tricks for podcasting, including ways to make the process more efficient and how to leverage technology.


We also get into the importance of marketing and how podcasting can help you in your overall marketing strategy, and how you can use it to really amplify your message. And then we chat a bit about the future of podcasting and Sarah's predictions of where it might be going.


We discussed ways to make the process easier, how to leverage technology, and how to leverage tools that are out there to help streamline the process. Sarah also shared her top tips and tricks for podcasting, which you can use to optimize your podcasting experience.


So whether you're just starting to think about podcasting or you've been podcasting for years, this episode is sure to give you some valuable insights to really elevate your podcast game.


Thanks for tuning into the Positioning to Profit Podcast!


==================== 


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

 

If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check. 


==================== 


Connect with Sarah


BIOGRAPHY

I am an entrepreneur, podcaster, author, animal lover, and world traveler. I've created several startups throughout my entrepreneurial career of over a decade. Through my books, blog, and podcast, my goal is to show people how to launch and manage an online business on a budget.


🎁 Get the Preneur Series for Free: https://www.thesarahstjohn.com/free/


WEBSITE LINK

https://www.thesarahstjohn.com/


SOCIAL MEDIA LINKS

Sarah on LinkedIn: https://www.linkedin.com/in/sarah-stjohn/

Sarah on Instagram: https://www.instagram.com/thesarahstjohn/

Sarah on Facebook: https://www.facebook.com/thesarahstjohn

Apr 05, 202328:42
How to Reduce Stress as an Entrepreneur with Dr. Gina Schneider

How to Reduce Stress as an Entrepreneur with Dr. Gina Schneider

Hey there! Patty Dominguez here with episode 173 of the Positioning to Profit Podcast. Thank you for being here.


Today on the podcast, we welcome Dr. Gina Simmons Schneider, author of Frazzle Brain: Break Free from Anxiety, Anger, and Stress Using Advanced Discoveries in Neuropsychology. Dr. Schneider is a licensed psychotherapist, executive coach, and corporate trainer, as well as an advocate for mental health in the corporate world.


We'll be exploring how our brains have defensive strategies built in without any training and how to manage when there's so much going on in your business. Dr. Schneider will discuss the importance of staying motivated under pressure and learning to relax. We will also discuss the importance of managing stress and anxiety and offer practical solutions that can help during difficult moments. We also hear about Dr. Schneider’s journey growing up in poverty and how one significant moment in her life shaped the course of her future. Dr. Schneider offers a unique and inspiring perspective to listeners and reminds us that we are not alone in our struggles. 


This episode provides a great opportunity to listen to a unique perspective and learn valuable strategies to manage stress. The mental health of entrepreneurs is a topic I see discussed over and over again, and I’m thrilled to bring this conversation to you. 


It is sure to be an interesting and informative episode, so let's get to it!


===================


Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check


====================


Connect with Gina


BIOGRAPHY

Dr. Gina Simmons Schneider is the author of Frazzlebrain: Break Free from Anxiety, Anger, and Stress Using Advanced Discoveries in Neuropsychology (Central Recovery Press, March 2022). She is a licensed psychotherapist, executive coach, and corporate trainer. She serves as codirector of Schneider Counseling and Corporate Solutions. Dr. Schneider is a coping skills expert with more than 25 years of experience helping people regulate difficult emotions and conflicts. Dr. Schneider is certified in Neuroscience for Clinicians through PESI and Critical Incident Stress Debriefing through National Trauma Services. She has been quoted in the New York Times, Los Angeles Times, and the San Diego Union-Tribune. Laurence Knight interviewed her for the BBC World Service program, “How to Be Angry.” Dr. Schneider blogs for Psychology Today and writes the award-winning Manage Anger Daily blog. She has blogged for Forbes and Women in Crime Ink which the Wall Street Journal named a “blog worth reading.” Dr. Schneider provides training for Fortune 500 companies and other organizations online and throughout San Diego County.


WEBSITE LINK

https://frazzlebrain.com/

 

SOCIAL MEDIA LINKS

Gina on LinkedIn: https://www.linkedin.com/in/ginasimmonsphd/

Gina on Instagram: https://www.instagram.com/ginasimmonsdoc/

Gina on Facebook: https://www.facebook.com/DrGinaSimmonsSchneider

Mar 29, 202326:54
Dismantling Dysfunction with Anne Dranitsaris & Heather Dranitsaris-Hilliard

Dismantling Dysfunction with Anne Dranitsaris & Heather Dranitsaris-Hilliard

Hey there! Patty Dominguez here with episode 172 of the Positioning to Profit Podcast. Thank you for being here.


Our guests today are mother-daughter dynamic duo Anne Dranitsaris and Heather Dranitsaris-Hilliard, who are trainers, speakers, authors, and experts in human development, behavioral change, leadership, interpersonal dynamics, and the achievement of potential. Anne and Heather have been working together for the past 25 years and have spoken at professional conferences, written several series of books on personality types, and created brain-based content.


Today’s episode is all about dismantling dysfunction and managing fear, how to work with different types of people, and how to leverage neuroscience, personality, and systems thinking to achieve potential. Here's what we'll be discussing:


• What is the imposter syndrome, and why do we experience it?

• What can we do to make peace with it?

• How can we prevent it from sabotaging our success?

• What other tips can people grab on to that will help them through the fear?

• How to overcome the imposter syndrome in your business

• How many times do we put a lid on the things that make us different?


Join us as we explore these topics and more. We'll be digging deep and getting to the bottom of why we experience imposter syndrome and how we can make peace with it. We'll also be discussing tips and strategies to help us prevent it from sabotaging our success, and how to embrace our differences, so don't miss out!

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Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes -->>> https://www.youtube.com/@PattyDominguez


Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/


If you are looking to see how you stand out with your personal brand visit: https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check

===================


Connect with Anne & Heather


BIOGRAPHY

Anne and Heather, a mother-daughter team, are organizational and leadership development experts at Caliber Leadership Systems, a boutique consulting firm specializing in dismantling dysfunction in organizations. They are dedicated to empowering individuals, leaders, and organizations to achieve their potential by leveraging their expertise in the neurobiology of human development combined with system thinking approach.

WEBSITE LINK

https://dranitsaris-hilliard.com/

SOCIAL MEDIA LINKS

Anne & Heather on LinkedIn: https://www.linkedin.com/in/annedranitsaris/

Anne & Heather on Instagram: https://www.instagram.com/dranitsarishilliard/

Anne & Heather on Facebook: https://www.facebook.com/groups/powerupinnatepotential

Anne & Heather on YouTube: https://www.youtube.com/c/DranitsarisHilliard

Mar 22, 202335:09
5 Personal Branding Tips with Bonnie Habyan

5 Personal Branding Tips with Bonnie Habyan

Hey there! Patty Dominguez here with episode 171 of the Positioning to Profit Podcast.

This episode is featuring author, speaker, and CMO Bonnie Habyan.

We chat about personal branding and she shares her 5 Personal Branding Tips.

If you are looking to see how you stand out with your personal brand visit:
https://www.positioningtoprofit.com/pulsecheck for a free personal branding pulse check.

====================

Personal branding has become a buzzword in recent years, and for good reason. It refers to how you present yourself to the world, both in person and online, and it can have a significant impact on your career. In today's competitive job market, personal branding is crucial for standing out from the crowd and making a lasting impression on potential employers or clients. Here are some reasons why building a strong personal brand is essential for your career success:

Firstly, personal branding helps you differentiate yourself from others in your field. With so many people vying for the same jobs or clients, having a unique brand can set you apart and make you more memorable. By defining and communicating your unique value proposition, you can showcase your strengths and expertise and position yourself as a thought leader in your industry.

Secondly, a strong personal brand can help you establish credibility and trust with potential employers or clients. By consistently delivering high-quality work and upholding your brand values, you can build a reputation as a reliable and trustworthy professional. This can lead to more opportunities and referrals, as people are more likely to recommend someone they trust and respect.

Thirdly, personal branding can help you build a strong network of professional contacts. By actively engaging with your audience and building relationships with others in your industry, you can expand your reach and tap into new opportunities. You can also leverage your network to stay informed about industry trends and learn from others' experiences.

Finally, personal branding can help you achieve your career goals. Whether you want to land a dream job, start your own business, or become a sought-after speaker or writer, a strong personal brand can help you get there. By building a loyal following and establishing yourself as an authority in your field, you can open up new doors and create new possibilities for your career.

Personal branding is not just a trendy buzzword - it's an essential component of career success in today's competitive job market. By investing in your personal brand and building a strong online and offline presence, you can differentiate yourself from others, establish credibility and trust, build a valuable network, and achieve your career goals. So don't underestimate the power of personal branding - it could be the key to unlocking your full potential.

====================

For more information on Bonnie Habyan:
https://meetbonnieh.com/
https://www.linkedin.com/in/bonnie-habyan/
https://instagram.com/meetbonnieh/

✅ To connect with Patty Dominguez / Positioning to Profit:
For more information on how to create your "Category of One" for your business, check out the Positioning Quiz:
http://positioningquiz.com/
you'll get a free report + a whole bunch of freebies when you join the Positioning to Profit newsletter. 

✅ Connect with Patty on Socials:
On Linkedin:  https://www.linkedin.com/in/pattydominguez/
On Instagram: https://www.instagram.com/thepattydominguez/

Mar 15, 202323:27
EFT Tapping for Entrepreneurs with Lauren Fonvielle

EFT Tapping for Entrepreneurs with Lauren Fonvielle

On this week's episode of the Positioning to Profit podcast, I have special guest Lauren Fonvielle, an EFT expert who shares how EFT Tapping for entrepreneurs can help.

================
Being an entrepreneur is no joke. The ups and downs can be wild, and sometimes we just need a way to deal with the stress and overwhelm that comes with it all. That's where Emotional Freedom Technique (EFT) comes in. And, let me tell you, it's a game-changer. EFT, also known as "tapping", is a holistic healing modality that combines the principles of ancient Chinese acupuncture with modern psychology. And it's not just for yogis and spiritual seekers. It's for anyone who wants to manage their emotions and stay on top of their game. With EFT, you tap on specific energy meridian points on your body while focusing on a specific issue or problem. This helps release any negative emotions or energy blockages that may be contributing to your stress and overwhelm. It's like a mental reset button!  

Here are some ways that EFT can help entrepreneurs:
First, it can help us manage our anxiety and fear around taking risks and making big decisions. Because let's be real, those two things can be major stressors in our lives. Second, it can help us stay focused and motivated, even when faced with setbacks and challenges which is pretty much a daily occurrence in the life of an entrepreneur. Lastly, it can help us cultivate a sense of self-compassion and inner peace. And who doesn't need a little more of that in their lives?  

EFT Tapping for Entrepreneurs is an easy process:
First, identify the issue or problem you want to work on. It could be anything from a specific work-related stressor to a general feeling of overwhelm. Then, rate the intensity of your feelings on a scale of 0-10.  Next, create an "affirmation statement" that acknowledges the issue but affirms your ability to overcome it. For example, "Even though I feel overwhelmed by my workload, I deeply and completely accept myself and my abilities."  Then, tap on the energy meridian points while repeating your affirmation statement. Start at the karate chop point (the fleshy part of your hand below your pinky finger) and tap firmly but gently on each point as you move through the sequence: eyebrow, side of eye, under eye, under nose, chin, collarbone, underarm, and top of head.  After a few rounds of tapping, take a deep breath and rate the intensity of your feelings again. Repeat the tapping sequence as needed until your intensity level drops to a 2 or below.

EFT tapping for entrepreneurs is an easy yet powerful method that can help you manage your emotions and reduce stress and overwhelm in your business and personal life.

===============
If you deal with stress in your business as an entrepreneur, I invite you to checkout the "Meet My Higher Self" 21-Day Challenge: http://meetmyhigherself.com/

You'll discover the power of the "Triad of Success" - the 3 distinct areas that will help you overcome stress, lack of abundance and self-doubt.

And, yes it incorporates EFT Tapping as one of the modalities that is highlighted that works.   

=============================
More info on Lauren Fonvielle: https://www.mindshiftwithlauren.com/

✅ To connect with Patty Dominguez / Positioning to Profit:  
For more information on how to create your "Category of One" for your business, check out the Positioning Quiz: http://positioningquiz.com/  

You'll get a free report + a whole bunch of freebies when you join the Positioning to Profit newsletter.   

✅ Connect with Patty on Socials:   
On Linkedin: https://www.linkedin.com/in/pattydominguez
On Instagram: https://www.instagram.com/thepattydominguez

To watch this video again about EFT Tapping for entrepreneurs: https://youtube.com/watch?v=EioZytXDghU

Mar 08, 202325:01
Marketing Automation Tips with Michelle Nedelec

Marketing Automation Tips with Michelle Nedelec

Hey there, my friend! Welcome to episode 169 of the Positioning to Profit Podcast. Today, I have a special guest, Michelle Nedelec, who is an experienced entrepreneur, executive coach, and mindset & marketing expert. She works with small business owners to help them understand digital marketing and marketing automation so that they can regain the freedom and profits that they went into business to discover. She discusses the different types of automation, when is the right time to incorporate automation, how to make sure automation isn't taking over your business, and how to leverage automation without it costing a lot. She also gives examples of how automation can help you scale, as well as tips on how to delegate tech tasks and understand what information is important.

Tune in to hear the full conversation and learn:   

       ● Why business automation is not just for IT companies anymore  

       ● When to implement automation in business  

       ● Why hire people who have the aptitude to do the job  

       ● Why personalization at scale is a double-edged sword


Check out my
YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>> https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>>
https://positioningtoprofit.com/

Connect with Michelle Nedelec

BIOGRAPHY
Michelle Nedelec has over 20 years of experience in Executive Coaching, working with clients ranging from 8 figures to solopreneurs. Michelle runs the creative side of her Infusionsoft Done-For-You Marketing Tech services company helping entrepreneurs set up and maintain their Infusionsoft (Keap Max Classic) through her company, Awareness Strategies.

🎁 Visit https://www.awarenessstrategies.com/website-audit/ to get your free Website Audit valued at over $497!

WEBSITE LINK
https://www.awarenessstrategies.com/

SOCIAL MEDIA LINKS
Michelle on LinkedIn: https://www.linkedin.com/in/michellenedelec/
Michelle on Facebook: https://www.facebook.com/michelle.nedelec1
Michelle on Instagram: https://www.instagram.com/michellenedelec/
Michelle on YouTube: https://www.youtube.com/c/MichelleNedelec

Mar 01, 202328:41
The Path to Peace & Prosperity with Victoria Rader

The Path to Peace & Prosperity with Victoria Rader

Hey there, Patty Dominguez here with episode 168 of the Positioning to Profit Podcast. I hope you're enjoying your day and your week. Thank you for being here! Today's episode features guest Possibility Coach Victoria Rader, Ph.D. Our focus is on peace, purpose, and prosperity—three things that we could all use more of. Victoria believes that the universe answers the questions we ask and that true freedom is born and protected within. She encourages us to be aware of where we are and to have a strategy to reach the next level without bypassing it. To do this, she suggests we start by asking ourselves what is working beautifully in our lives right now and then taking action on the answer we receive.

Victoria also discussed how her upbringing shaped her career today and the valuable lessons she learned. She advises us to be aware of our current circumstances and to recognize that we need to go through stages of progression to move from survival to success and significance. She also shared the story of one of her clients, who, through Victoria's guidance, was able to launch two businesses, a transportation business and a bakery, even in the "worst possible economic climate." Finally, Victoria shared her vision for the future of her company, which is to continue to grow it through her team of coaches, who share the message of possibility and co-create special programs and products.

Tune in to hear the full conversation and learn what's possible when you have the right perspective on what you want, how to find that peace and purpose, and how to really achieve what you're looking for.

Check out my YouTube channel to catch all the podcast episodes and join the conversation. Follow the link and don't forget to subscribe to get notified of new episodes. -->>>
https://www.youtube.com/@PattyDominguez

Ready to Position Your Business to Profit? Go to-->>>
https://positioningtoprofit.com/

Connect with Victoria Rader

BIOGRAPHY
Victoria Rader, Ph.D. Possibility Coach™, transformational speaker and founder of YU2SHINE empowers coaches, entrepreneurs, and people that seek personal development to grow in all areas of their life through the proven formula of success so that they have more PEACE, PURPOSE, and PROSPERITY. She is an eight times bestselling author and creator of Empower-mE and Master-mE apps, founder of Free mE EFT and Quantum Freedom. who is globally recognized along with Brene Brown, Richard Branson, and others for creative and innovative ideas, adaptability in business, and contribution to sustainability and mental health projects with CREA GLOBAL AWARD by Brainz Magazine.

🎁 Visit http://manifestmiracles.me/ to sign up for Victoria's free Manifest Miracles Masterclass.

WEBSITE LINK
https://yu2shine.com/

SOCIAL MEDIA LINKS
Victoria on LinkedIn: https://www.linkedin.com/in/victoriarader/
Victoria on Facebook: https://www.facebook.com/Yu2shine/
Victoria on Instagram: https://www.instagram.com/vica_rader/
Victoria on YouTube: https://www.youtube.com/c/VictoriaRaderYU2SHINE?app=desktop

Feb 22, 202328:14
Mental Health & Entrepreneurs with Carolina Gutierrez

Mental Health & Entrepreneurs with Carolina Gutierrez

Hey there! Patty Dominguez here with episode 167 of the Positioning to Profit Podcast. I sure hope this finds you doing super well in your business and your life, on a personal level and all that. Today I have a very special guest, Catalina Gutierrez, a serial entrepreneur who's been in the game for decades and brings a wealth of knowledge and experience, and we'll be having a very real and raw conversation about mental health and entrepreneurs.

Being an entrepreneur can often be seen as a glamorous and rewarding lifestyle. After all, who wouldn’t want to own their own business and make their own rules? But what most people don’t think about is the downside of being an entrepreneur. While there can be great rewards, the reality is that entrepreneurs face a higher risk for mental health issues such as depression, anxiety, and stress.

There are several ways to manage mental health issues when you’re an entrepreneur. First off, it's important to recognize when you're feeling overwhelmed or depressed. It's also important to practice self-care by taking regular breaks from your work and engaging in activities you enjoy outside of your business pursuits. Additionally, it can be beneficial to reach out for help from family and friends or even professional counselors if necessary. Lastly, don't forget to track your progress so you can see how far you've come in managing your mental health over time!

As an entrepreneur, it's important to recognize that mental health issues are a real concern — one that needs attention and support from both within and outside the entrepreneurial community. By taking steps such as recognizing signs of distress early on, practicing self-care regularly, reaching out for help when needed, and tracking your progress over time — you can take control over your mental health as an entrepreneur! With these strategies in place and with support from those around you — there really is no limit to what you can achieve!

Tune in to hear the full conversation and learn how to prioritize mental wellness in your business.

Ready to Position Your Business to Profit? Go to-->>>
https://positioningtoprofit.com/

Connect with Carolina Gutierrez

BIOGRAPHY
Carolina is a business unicorn, founder, serial entrepreneur, mental health advocate, podcast host and counselor. Every step she takes in life is lead by intuition. Formally educated in social work, the healing journey is a way of life for her. She is fluent in business and feelings and shines her brightest when speaking to the spirit of both. Her intuitive business strategy helps purpose driven business owners get things done. Authentic and conscious connection combined with grounded action describes her style.

WEBSITE LINK
https://bookcarolina.com/

SOCIAL MEDIA LINKS
Carolina on LinkedIn: https://www.linkedin.com/in/meetcarolina/
Carolina on Facebook: https://www.facebook.com/carolina.gutierrezjaramillo

Feb 08, 202338:06
Avoid These 10 Personal Branding Mistakes

Avoid These 10 Personal Branding Mistakes

Hey there, my friend! Welcome to episode 166 of the Positioning to Profit Podcast. On this episode, I'm talking about personal branding and the mistakes to avoid! It can be a lot of work to put yourself out there on social media, land guest spots, and attend networking events - and you only have one chance to make a good first impression. I'm here to save your personal branding and make sure you're not making any blunders. Join me as I dive into the world of personal branding and discuss the mistakes to watch out for.

In other news, I'm super excited about the outcome of our "D@mn, Wish Somebody Would've Told Me That" Virtual Summit. You can still get the recordings and all the goodies at
ProlificWomenSummit.com.   

Top 10 Personal Branding Mistakes: 

1. Not having a clear message
2. Not having consistent branding across all your platforms
3. Not leveraging your social media effectively
4. Not networking or connecting with influencers
5. Not building relationships with potential clients  
6. Not taking time to create quality content
7. Not investing in visuals and your brand identity  
8. Not taking advantage of storytelling  
9. Failure to respond when things don't go well  
10. Not having a plan or strategy in place   

I hope this episode helps you to avoid making these personal branding mistakes in your business. Thanks for joining me on this episode. Keep moving forward because your message matters.

If you enjoyed this episode, please leave us a review and subscribe to the show. And if you want to get more resources, tips, and tools to help you position yourself for success, head over to ProlificCafe.com. See you in the next episode!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Feb 01, 202317:53
Be Unforgettable in 100 Days with Shaily Hakimian

Be Unforgettable in 100 Days with Shaily Hakimian

Hey there, my friend! Patty Dominguez here with episode 165 of the Positioning to Profit Podcast. Super happy that you have joined me today! Our guest for this week is social media expert Shaily Hakimian. Shaily explains why it is important to be unforgettable and how to stand out on social media. She explains how to make the most of LinkedIn and provides tips for creating a profile that speaks to the people you want to serve. Shaily also shares advice on how to create content that will help you stand out and recommends auditing your current profile and content to identify areas of improvement. Finally, she emphasizes the importance of having a presence on social media and connecting with the right people.

Here are some tips on how to be unforgettable in 100 days:
● Create a profile on the platform where your prospects are hanging out
● Make sure your profile is valuable to the people you are wanting to serve
● Brain dump all the knowledge you have into content
● Make sure that content speaks to the people you want to serve
● Connect people to your other resources such as websites and social media platforms
● Consider doing an audit of your online presence to identify areas for improvement

Also, we are in the middle of the "D@mn! I wish somebody would have told me that..." Virtual Summit. You absolutely have to check it out! It's so wonderful—32 interviews with women in business all sharing their business tips—and it's just been received so well. There's been lots of engagement, and people really recognize how we're all in it together. You can find all the information at
ProlificWomenSummit.com. See you there!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Connect with Shaily Hakimian

BIOGRAPHY
Shaily started doing social media for her hobby community in high school… ON MYSPACE. She didn't realize what she did was doing social media until after college when she saw a question on a job application asking if she had ever managed an online community, and she realized there was something there. She graduated from Indiana University with a degree and certification in elementary education K-6, and she now uses those mad teaching skills to lead workshops, work with business owners 1-on-1 training them on social media, and has coached 200+ B2B consultants on how to use LinkedIn to grow their business. She guides business on how to stay top of mind with their community and referral network using social media. I hold them accountable and boost their confidence in themselves, what they have to offer, and their own social media abilities. She loves live streaming, event social media, live Tweeting, and comment engagement. She has spoken at Trunk Club, Fiverr, State Farm, Notre Dame, University of Illinois, DePaul University, and University of Chicago. She is a Persian-Moroccan Indiana University Grad who loves cheesy icebreakers, bubble tea, poker, reality competition shows like Big Brother and Survivor, TEDx conferences, magic, flea markets, the Jewish community, and her sequin closet. Teacher of social media as a tool of empowerment.

WEBSITE LINK
https://www.yoursocialmediasherpa.com/

SOCIAL MEDIA LINKS
Shaily on LinkedIn: https://www.linkedin.com/in/hakimian45/
Shaily on YouTube: https://www.youtube.com/user/xxxtalkaholicxxx
Shaily on Instagram: https://www.instagram.com/hakimian45/

Jan 25, 202333:13
Collaboration vs. Competition with Tanya Fox

Collaboration vs. Competition with Tanya Fox

Hey there! Patty Dominguez here. Thanks for tuning in to episode 164 of the Positioning to Profit Podcast. Today's guest is Tanya Fox, a classic tried and true entrepreneur since 1998. Tanya quickly realized that entrepreneurship was in her soul and would be a lifelong passion. She shared her insights on the concept of collaboration versus competition, and how small business owners can leverage collaboration to reach their goals. She also shared practical tips on how to collaborate with others, including setting up a collaboration profile, having clear rules for engagement and being open to working with those bigger or smaller than you.

Here's what we've covered:

  1. Learning how to collaborate and barter with other business owners instead of competing with them.
  2. Discovering different ways to get the services, products, and resources you need without spending a lot of money.
  3. Hearing firsthand stories of successful collaborations that have created positive results for both parties.
  4. Gaining insight into how to establish rules of engagement and create collaboration profiles that ensure success.
  5. Exploring the emotional benefits of collaboration and why it is important to be open to working with all types of businesses.

Also, please don't forget the "D*mn! I wish somebody would have told me that..." Virtual Summit, starting on January 23. You can find all the information at ProlificWomenSummit.com. You absolutely have to check it out. So exciting!

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Connect with Tanya Fox

BIOGRAPHY
After starting her first business in 1998 Tanya quickly realized that entrepreneurship is in her soul and would be a lifelong passion. She has owned service, retail and franchise businesses, still running 3 of them today. She spends her days as a Collaborative Business Consultant helping business owners to re-passion and start to grow again through collaboration and setting up tailored back end processes so you can enjoy more productivity with less hours slaving away. She also spends her time speaking and recording her weekly Fox Talks Business podcast. She tries to always live by her tagline; “Remember to HAVE FUN, cause if you aren’t having fun, why are you doing it?!”

WEBSITE LINK
https://www.foxtalksbusiness.com/

SOCIAL MEDIA LINKS

Tanya on LinkedIn: https://www.linkedin.com/in/tanya-fox-64b46b6a/
Tanya on Instagram: https://www.instagram.com/foxtalksbusiness/
Tanya on Facebook: https://www.facebook.com/FoxTalksBusiness/

Jan 17, 202334:52
10 Lessons Learned In 10 Years Of Business

10 Lessons Learned In 10 Years Of Business

Welcome to Positioning to Profit Podcast, episode 163! Today’s episode marks a special milestone for me, celebrating 10 years of being an entrepreneur. To commemorate this achievement, I am going to be sharing my 10 biggest lessons learned over the past decade. Also, in celebration of this milestone, I created a virtual event called the “Damn! Wish somebody would have told me that…” Virtual Summit. This event features 32 women in business sharing 99 golden tips to help you move your business forward. To learn more, go to prolificwomensummit.com.

Patty’s 10 Big Lessons Learned:

1. Entrepreneurs create money.
2. Know your worth, and value your value.
3. Systems are essential in your business.
4. If you have to change the fruits, you will have to change the roots.
5. Don’t wish it was easier; wish you were better.
6. Be the obvious authority.
7. It’s either a “hell yeah!” or a “no”.
8. The comfort zone will not stretch itself.
9. Life is a game, not a battle.
10. Be unfuckwitable.

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Jan 12, 202319:47
10 Personal Branding Tips for 2023
Jan 04, 202317:01
2022 Year in Review & Lessons Learned

2022 Year in Review & Lessons Learned

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 161 of the Positioning to Profit Podcast. Thanks for joining me today. This is a solo show, simple show, just to cover 2022 year in review, reflections of the wins and woes. And I'm going to keep it really, really simple, no sassy intro or anything like that, we're just gonna go right into the lessons learned.

I hope you will find this helpful. And as you're listening to this, Happy Happy Holidays! Happy New Year! I look forward to continuing to serve you via this podcast, via the programs, coaching, and anything else that you choose to engage with as we go into 2023. I got your back. No worries there if you require some Positioning help, you know how to get a hold of me, go to Positioning to Profit. And with that, we will catch you on the next episode. Thank you.

Dec 28, 202231:56
Freelancing with Rai Hyde Cornell

Freelancing with Rai Hyde Cornell

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Patty Dominguez here with episode 160 of the Positioning to Profit Podcast. Today's a guest show with Rai Hyde Cornell. We're going to be talking about "to freelance or not to freelance?" That is the question. So if you have been considering freelancing, I have a great conversation with Rai. She's been building an online business for over 15 years and has been making wild and crazy should happen purely through willful energy and manifestation. So we talk about freelancing, we talk about what it takes to, to do that, to grow business to set your intention and to be purposeful about it. It was a really great conversation. I hope you enjoy it as much as I enjoy getting to know Rai a little bit more.   

Before we go on to the show, I want to bring to light that there are some really exciting things happening already in preparation for the new year, for 2023, for January, and that includes some changes that we're making to Prolific Cafe. But then also, I wanted to share about an upcoming summit that I have where I am so excited about it, you, I'm telling you, it's gonna blow you away. It's good. It's a topic that I don't believe you've ever heard before. So it's really special. And if I do say so myself, it is pretty cool. And I will share more on that probably next week, not this week. Wait for it. Hang with me. Check it out for next week, because I promise you, you are going to want to check out this summit. That's all I'm going to say about that. Yes, it's called an open loop and I just did it to you. But don't worry, I have more coming anyway. Alright, so let's get on with the show. I'm so excited about it. Here we go.

Connect with Rai


BIOGRAPHY
Rai Hyde Cornell has been building online businesses for over 15 years – but she's been making wild and crazy shit happen purely through willful energy and manifestation her entire life. From building her own marketing agency to helping large companies and solopreneurs alike build more profitable, streamlined, and joyful businesses, she's on a mission to help people enjoy a higher quality of life while fulfilling their life’s purpose.

WEBSITE LINK
https://chironconsulting.us/

SOCIAL MEDIA LINK
Rai on LinkedIn: https://www.linkedin.com/in/raicornell/
Rai on Instagram: https://www.instagram.com/chironconsulting/
Rai on Facebook: https://www.facebook.com/chironconsultingus/
Rai on YouTube: https://www.youtube.com/playlist?list=PLHEzUYtDHOJUfADDeLlJAXpikMOe4mnEV

Dec 21, 202233:41
Talking Traffic with Ameet Khabra

Talking Traffic with Ameet Khabra

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, Patty Dominguez here with episode 159 of the Positioning to Profit Podcast. Today, I have a special guest, Ameet Khabra, who is a traffic expert. We dive into traffic because let's face it, traffic is the one thing that I'm just like, ugh, traffic! So I was really interested to speak with Ameet about traffic and she not only shares her awesome story of how she started her entrepreneurial career at the age of 19, impressively, so mad respect for that, but also just to share some perspectives on traffic in general. So if you're in that space where you're thinking about it, that you definitely should check out this show, because I think it'll be helpful.

Also wanted to give a special shout out for a couple of reviews that came through, DrAnnie223, who says great podcast. I love this podcast because every episode is packed with advice that I can use. Patty is fun, smart, and gives great interview. I highly recommend this one! And then also from Golden 108, who says, insightful, practical, extremely savvy! This is a GOT-to-HAVE podcast! It’s truly helpful in practical advice, savvy insight, and encouraging inspiration for entrepreneurs. Not only is Patty the bomb in business acumen and successful experience, but she’s such a dynamic coach, constantly tapping into what is really needed. Thank you so much for those shout outs. I certainly appreciate you. And as always, if you love the show, make sure to leave a review. It's so easy to do and highly appreciate it. Alright, so those were the announcements. I'm excited about today's show with Ameet Khabra who is going to be sharing her perspectives on traffic. I love it. It's so needed. All right. So with that, let's get on with the show. And as always, here we go.

Connect with Ameet Khabra

BIOGRAPHY
Look up the definition of "obsessed" and you'll find a picture of our fearless leader. Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level. Her obsession doesn't stop at marketing, however. Ameet's knowledge of and passion for American football has been called "excessively enthusiastic" (ask her an NFL question, we dare you). Her love for the Dallas Cowboys is second only to her love of her dogs, Luke and Leia. We count on Ameet for her transparency, her impressive ability to pivot our clients' PPC campaigns at just the right moment to achieve maximum results, and her extensive collection of Celine Dion songs.

WEBSITE LINK
https://hopskipmedia.com/

SOCIAL MEDIA LINK
Ameet on Instagram: https://www.instagram.com/adwordsgirl/

Dec 14, 202237:06
How to Deal with Stress as an Entrepreneur with Annie White

How to Deal with Stress as an Entrepreneur with Annie White

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my fellow entrepreneur! This is Patty Dominguez here with episode 158 of the Positioning to Profit Podcast, I am so happy you have joined me here today. We have a guest show today. It is with Dr. Annie White. I had so much fun catching up with her, hearing about her mission. So Dr. Annie is the author of The Calm Code, and her mission is to help people to go from living in "Stressville" to "Calmtown". She had a really great explanation around why we do what we do. We got scientific with it by talking about neural plasticity, how it works, and why we should care about this. So no, this wasn't a science class, it was a very practical conversation around managing stress, what it's costing us to stay in stress and some really insane facts that Dr. Annie dropped. So, so good. And before I forget, her book is called The Calm Code: Transform Your Mind, Change Your Life by Dr. Annie White. You can find it on Amazon of course. It was such a great conversation. So check it out for yourself here.

Before we move on to the interview portion. Don't forget, if you are looking for support, community, accountability, you absolutely must consider, must checkout, Prolific Cafe. It is my labor of love, the thing that we are revamping and 2023 to make it even better, even more powerful, and even more actionable, so that you can move your message forward. Why? Because your message matters. So check it out at Prolific.Cafe.com. There's a waitlist right now, but it's gonna be opening up shortly. And I believe that's it. Those are my updates. So with that, let's get on with the show. And as always, here we go.

Connect with Dr. Annie White

BIOGRAPHY
Dr. Annie White is the author of The Calm Code: Transform Your Mind, Change Your Life. She developed a revolutionary step-by-step method to minimize stress and maximize happiness based on the science of neuroplasticity. Annie has a Doctorate in Eastern Medicine.

WEBSITE LINK:
https://www.doctoranniewhite.com/

SOCIAL MEDIA LINKS:
Dr. Annie on Facebook: https://www.facebook.com/doctoranniewhite/
Dr. Annie on LinkedIn: https://www.linkedin.com/in/dr-annie-white/

Dec 07, 202236:31
How to Deal With Haters

How to Deal With Haters

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Thanks for checking out this episode 157 of the Positioning to Profit Podcast. I am so happy to be here. It is a solo show today. I wanted to share a little bit of a story that I'm going to be going into that affected someone who was a client of mine at one point in time and is now a dear friend. The topic of managing your business reputation came up and why it's so important, and why it's important to keep a close eye on that, but more importantly, some strategies on how to manage that. So that's what I'm going to be covering. It's timely. It's something that unfortunately, hopefully, it'll never happen to any of us, but it could, you know, so it's good to get educated on this very topic as it relates to what can you do? How do you manage that? So that's really the gist of the show today.

This show is brought to you by Prolific Cafe, the amazing women only business membership, offering you the accountability, the community, which is probably my very favorite part, as well as awesome coaching to help you create your Category of One as you're heading into the new year. Remember that your message matters. And what is really necessary is to help you through because marketing is always changing, always. So it's something that your head has to be in the game with us, and we're here to help you navigate all of these unwritten rules of business and getting your mindset right around it. And so Prolific Cafe is where it's at. Join the waitlist. We got really good stuff coming in January. And with that, let's get on with the show. And as always, here we go.

Dec 01, 202217:16
9 Reasons I'm Grateful for Being an Entrepreneur

9 Reasons I'm Grateful for Being an Entrepreneur

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 156 of the Positioning to Profit Podcast. Thank you so much for checking out this episode. It is Thanksgiving week. And guess what y'all? I legitimately forgot that it was Thanksgiving this week. It snuck up on me, and the worst part is that I'm the one hosting and I was ill prepared. So rushing around over the weekend to get things into motion, and I stopped and I was thinking about, Oh, I gotta get the podcast out. And then I thought, you know what, there's no better time to focus on gratitude than right now. So this episode is a solo show, I am going to be sharing with you why I am so grateful,  the 9 reasons that I am grateful for being an entrepreneur. So I hope this inspires you. And also as a reminder to take a break from all the craziness of what you're doing, and just be in gratitude. Just take that moment, come up with your own list of 9 reasons why you're grateful for being an entrepreneur and share them with me, tag me on social, would love to know.  

Now, if you are looking, as you're looking at the end of the year, are you where you thought you would be by this time? And if not, check out ProlificCafe.com. There are some things brewing changing in Prolific Cafe that you absolutely must check out. For more information, go to ProlificCafe.com. I promise you, it's different, new, exciting, unique, all in the name of helping you move your business forward. You'll see more of that stuff to come. But for this episode, we are focused on the 9 reasons I'm so full of gratitude. I'm sharing that with you. Alright, let's get on with the show. Here we go.

Nov 23, 202217:16
How to Create Credibility Online to Grow Your Business with Krystal Covington

How to Create Credibility Online to Grow Your Business with Krystal Covington

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! It's Patty Dominguez here with another episode of the Positioning to Profit Podcast. We are on episode 155 today, and I am featuring Krystal Covington, who is a business growth strategist collaborating with global leaders of companies from startups to Fortune 500. She has had a focus on lead gen, sales, providing media outreach, influencer marketing funnel strategy, to generate new business and build new client customer relationships. She has also been featured on top media outlets such as TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and a whole bunch of other outlets. And so we had a really great conversation today on what it means to develop your credibility online. How do you develop your credibility online in a way that stands out, because let's face it, with all the noise that is out there, it is so easy for people to overlook what it is that you have.   

As someone that has personally been very impacted by this idea that it's not about what you know, the certifications you've had, or the immense amount of knowledge that you bring to the table, but in all fairness, if people don't know about you, well, that's a problem. So we're going to be talking about how to build your credibility online, the right way. So I hope you enjoy this episode as much as I enjoyed having my conversation with Krystal. You're going to find out how to connect with her as well. And I'm just really excited to share this with you, because these are really practical tips that you can deploy in your own business right away. So I know you're going to enjoy this episode. All right, and with that, let's get on with the show. Here we go.

Connect with Krystal Covington

BIOGRAPHY

Krystal Covington is a business growth strategist collaborating with global leaders of companies from startup to Fortune 500. With a focus on lead generation and sales, her team (Go Lead, LLC) provides media outreach (PR), podcast features, influencer marketing, and funnel strategy to generate new business and build new client/customer relationships.

Krystal's clients have achieved 6-figure revenue growth, and attention from top media outlets. Her impactful work has been showcased in TEDx, Forbes, Lifetime, Fox, Entrepreneurs on Fire, and dozens of other powerful outlets.

WEBSITE LINK:

https://www.krystalcovington.com/

SOCIAL MEDIA LINK:

Krystal on LinkedIn: https://www.linkedin.com/in/krystalncovington/

Nov 16, 202237:42
Creating Confidence One Tiny Habit at a Time

Creating Confidence One Tiny Habit at a Time

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 154 of the Positioning to Profit Podcast. Thanks for hanging with me today. It is a guest show. I'm switching it up a little bit. I'm putting in some awesome guests that I've connected with to bring you more value, more insights, more inspiration to help you move your business forward. And today's guest really intrigued me because of this concept of tiny habits. So I am interviewing Julie DeLucca-Collins, who is the founder and CEO of Go Confidently Services, and we have a really great discussion around how to build tiny habits in your business and creating confidence while you do that. So it's creating confidence, one tiny habit at a time, and we have a really wonderful conversation about how to make that happen. Because how many times with all the best intentions that we have, we just don't do what is required, and as a result, we don't achieve the goals or we don't meet the milestones that we look for. And so instead of struggling, let's figure out why we do what we do, and Julie is going to help us get there.

This episode is sponsored by Prolific Cafe, the women only membership that offers you the Positioning to Profit framework. Internal Positioning to help you meet your higher self. We have a 21 day challenge, which helps you to get your mindset right for business. And then your Positioning foundations, and then Activation, what is the latest and greatest that's happening in marketing, because let's face it, marketing is always changing. Don't go at it alone. You don't have to. Join ProlificCafe.com. All right, with that, let's get on with the show with Julie. And here we go.

Connect with Julie DeLucca-Collins

BIOGRAPHY

Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services, the host of the popular Casa DeConfidence Podcast®, and her weekly Radio Show Confident You featured on a global talk radio network.

As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined).

Julie is a sought-after public speaker, trainer, and course creator. She is certified as a coach in Cognitive Behavioral Techniques, Holistic Coach, and Tiny Habits. She is also certified as a Social Emotional Learning Facilitator and has completed her 200-hour Yoga Teacher Certification. Julie enjoys helping her clients build mental fitness and improve their mindset to be at peace and improve peak performance.

Julie has been honored with the "25 Most Powerful Minority Women in Business Award." by the Minority Enterprise Executive Council in Washington, DC. Julie and her Podcast co-host/producer husband Dan reside in Vernon, CT, with their fur babies, Yogi Bear, Junior, and Simba.

WEBSITE LINKS:

https://www.goconfidentlycoaching.com/
https://www.goconfidentlycoaching.com/quicklinks

SOCIAL MEDIA LINKS:

Julie on Facebook: https://www.facebook.com/jdelucca
Julie on TikTok: https://www.tiktok.com/@juliedcbusinesscoach

Nov 09, 202232:09
Why Your Intuition Is Important in Business

Why Your Intuition Is Important in Business

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, Patty Dominguez here. This is episode 153 of the Positioning to Profit Podcast. I'm happy you are here. Thank you for checking this out. I got something for you. It is on Business Intuition. Why do I have to worry about that, Patty? Isn't that woo? No, not necessarily. Chances are that if you're listening to this show, you're pretty woo. I have to tell you, one of the best things that you can invest in, is developing that intuition, that gut feeling, that feeling in your belly when something is not right, when you're feeling like, oh, that's kind of sketchy. I don't know if I should do that. Maybe I should do that. Should I do that? And we get into overthinking. Oh, my God, the overthinking, could so be mitigated if you were to just trust your gut, lean into intuition, so I feel compelled to revisit this topic every now and then, because it is just that important.   

Today is no different on the solo show. I'll be sharing with you how to tap into your intuition, give you some quick stories along the process. For you left brainers, I got some studies that I'm sharing, and then how to develop your intuitive muscle, your intuition, so that'll be really fun. All right. As always, if you are looking for support, you are a woman in business, check out Prolific Cafe. It's support, community, and 90 Day Fast Track to get you going. Have an idea and not sure how to bring it to life? Check out ProlificCafe.com. All right. With that, let's get on with the show. I'm glad you're here. Let's go.

Nov 02, 202218:40
How to Use Polarity and Contrast to Positively Get Attention

How to Use Polarity and Contrast to Positively Get Attention

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, Patty Dominguez here. Thanks for joining me on episode 152 of the Positioning to Profit Podcast. Today we are talking about this powerful concept that you can deploy in your marketing that is so timeless, so crafty... it's contrast. I was really thinking about this and even brought it up in my community in Prolific Cafe around this powerful concept of contrast and what it can really do to shift people, and the way that I see marketers who are very savvy and very smart, how they're using it, and I'll do a little bit of storytelling in between. So that's available in this episode.

It is a solo show, and I'm really excited to bring it to you. So that's the topic of this week. But before we get into that, if you are looking and ready for a supportive community that is looking to really cheer you on as you position your brand to profit, check out ProlificCafe.com. It is the community that I've had the privilege to host now for a couple of years. It's awesome. We have great conversations, marketing, business mindset, we work on internal positioning, the mindset stuff, external positioning, like how to zag when everybody else is zigging, and then activation like what is working now, because here's the deal, marketing is always changing. And just because you bought that course, maybe a year and a half ago or two years ago, doesn't mean it's gonna be relevant now. ProlificCafe.com. And with that, let's get on with the show. Here we go.

Oct 27, 202214:12
How to Get off the Content Creation Hamster Wheel

How to Get off the Content Creation Hamster Wheel

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! It is Patty Dominguez here with episode 151 of the Positioning to Profit Podcast. Back with another episode, back with a solo show for you, where you're going to discover the tips and strategies to help move your business forward. I was just speaking with a dear client of mine, and we were both talking about how our 10-year anniversary in entrepreneurship is very close. Mine is in January, and I marvel at the fact that I've made it this long, and it's super exciting to know that it's been 10 years. I wouldn't trade it for the world. And let me tell you, when that episode comes up, I'm gonna share with you the dips, the trials, the tribulations, all the lessons that I've learned. And trust me when I tell you it's been plenty. And yet I'm still here y'all, still here for you.

Okay, so today's episode is focused on "how do you get off of this content creation hamster wheel". I pause, because it's painful sometimes, isn't it? Isn't it painful to have to create content all the time? So I have some secrets here for you that I'm going to share and then part the secrets that have helped me to save time to save my energy to really look at things in terms of assets. And that's what I want for you, get off the content hamster wheel! I cannot even emphasize to you how much I mean this. So I'm excited about today's show. It was prompted by a conversation I had with a dear friend of mine, and so I said oh my god, this is such a great topic, more people have to hear about this because, I promise you, this is happening, it's real. And I'm here to help you get off the content hamster wheel. Alright, let's go.

Oct 19, 202214:55
Will a Low-Cost Offer Hurt My Positioning?

Will a Low-Cost Offer Hurt My Positioning?

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Patty Dominguez here with episode 150. What a milestone this is! I'm excited! Thank you for checking out the episode. Today is a solo show, it is me and you. And I am answering a question from a listener who contacted me with, I think, a really great question. So with what's happening in the economy, people are changing their offers a bit. But the question was, how do you make a low cost offer without sacrificing your Positioning? Really great question, right? So that is the premise of today's episode, because this is going to be a really interesting perspective, as well as giving you some strategy behind the scenes as to how you can deploy this. Because we always want to stand out, right? We don't want to commoditize what we do, and I'll talk a little bit more about that.   

So there's going to be some tech nuances to today's episode, but I promise I am going to KISS (Keep It Super Simple), so that you just have the gist of what you can deploy in your own business. So again, how do you create a low cost offer without sacrificing your Positioning and the Authority Positioning that you may have? Alright, so that is what we have for today. Also, do not miss Positioning Club, which is my latest offer, you can catch it at PositioningClub.com. It is marketing and mindset in your pocket, every single month, chock full of courses, open Q&A calls, as well as in an amazing newsletter that I send out every single month, and lots of other goodies. That's available at PositioningClub.com. All right, with that, let's get on with the show. And here we go.

Oct 06, 202216:42
3 Keys to Making Your Marketing Easier

3 Keys to Making Your Marketing Easier

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 149 of the Positioning to Profit Podcast. Thanks so much for joining me today. It is a solo show, and today I want to be focusing on how to make marketing easy. Because this is the deal, when you start out your business, you're focused on being a practitioner of that business, and the reality is that the marketing stuff, I feel like it's a moving target, and then this is what I do for a living, so I can only imagine if you're getting into business. And let's face it, now more than ever, people are leaving their regular nine to five, they're leaving their cubicles, and recognizing that they can make a living by really sharing those gifts that they have, the abilities that they have, they're going back to school and maybe getting a certificate for being a coach. But the thing is, people don't really teach you the marketing side of it, and so this is where I come in and can help. And this is what I'm super passionate about.

So today's show is sharing with you how to make marketing easy with some practical tips, and then also giving you a really practical solution that came to me in the way of a dream. I know that sounds really crazy, but it did, and I always go with my intuition. It just felt right. So I'd love to share with you more about that. And really, that's what I have for you today. Chock full of value wherever I can, but then more importantly giving you practical solutions that you can apply in your own business so you can position your business to profit. How does that sound? Cool? All right. Well, that's what I have for you today for this show. And also, stay tuned until the end, because I'm for you. Ready to go? All right. And here we go.

Sep 28, 202216:42
How to Get Back to Basics in this Economy

How to Get Back to Basics in this Economy

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! Episode 148 of the Positioning to Profit Podcast with yours truly, Patty Dominguez. This is a show where we talk about Mindset and Marketing, and all the things of being an entrepreneur in this day and age, and today is no different. So it's a solo show today. I'm going to be sharing with you what I believe is a full circle moment. I remember reading a very significant book for me personally back in 2003 and just how it related to me back then, and now, almost 20 years later, that book is still also relevant. So hang with me, because this episode is going to help you to craft the changes that are happening in the market and what you could do about it as a personal brand.   

Also, so I don't forget, check out PositioningClub.com, it is my latest creation, so consider it padding your pocket. So it's an app where I cover how to create your Category of One, finding your niche, setting up your elevator pitch, all the things, but what is so different about it as well is that it also includes my program called Meet My Higher Self, because let's face it, the fact that you are here means that you're just a little bit woo, right? So this Meet My Higher Self program is unlike anything else that is out there. It is a 21 day course that is included along with the app and really helps you with the identity side of things and what I call the Triad of Success. All this available at PositioningClub.com. Super exciting! So check it out. And with that, let's get on with the show. Here we go.

Sep 21, 202215:15
How to Know When It’s Time to Fire a Client

How to Know When It’s Time to Fire a Client

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there, my friend! It's episode 147 of the Positioning to Profit Podcast. Thank you for checking out this episode. It was inspired by my amazing Prolific Inner Circle. We were discussing this whole concept of "how do you know when it's time to fire a client?", and I was like, oh my God, I have the perfect podcast episode topic, because it's something that I haven't talked about. You may be wondering, well, how does this have to do with, you know, Positioning to Profit? And I think it has everything to do with it. Because through some hard lessons, I really recognize the importance of being selective. And so I'm going to share with you some tips on how to know when it's time to fire your client, what to do about it, and really the consequences of choosing to stay with a client that no longer serves you, and really understanding the bigger picture of what's possible when you do in fact choose to fire some clients.

All right, so that is the topic of today's solo episode. In addition to that, I do want to bring to light, don't forget, Positioning Club is my new venture that I launched earlier this month. And it is at positioningclub.com. It is basically marketing and mindset in your pocket via an amazing app, where we get to connect and collaborate. And I do lives in there, there's an e-newsletter, it's chock full of really super valuable information. You can find out all the details at positioningclub.com. Check it out for yourself. I'm super excited to share this episode with you, it is a must, because this is inevitably going to come up. I'm going to equip you and help you out, so this doesn't have a you know what to do with it. All right, with that, here we go.

Sep 14, 202214:29
New Online Entrepreneur Business Tips with Dr. Jeannie Arunimā

New Online Entrepreneur Business Tips with Dr. Jeannie Arunimā

Ready to Position Your Business to Profit? Go to-->>> https://positioningtoprofit.com/

Hey there! Patty Dominguez here with episode 146 of the Positioning to Profit Podcast. Thank you for being here. On today's show, I have a special guest, Dr. Jeannie from goldenlifehealing.com. If you're in a space where you're looking to empower your energy, health, and well being, well then my friend, you must definitely have to listen closely. So Dr. Jeannie is a special entrepreneur, relatively new actually. Imagine starting in a traditional business and then moving into the online marketing space, it could be really daunting. So if this is you, you're in a space where you're trying to figure things out, then pay close attention to what Dr. Jeannie shares because it may save you some critical steps, so that you stay on the course and make it happen just like she did. So that is today's show with Dr. Jeannie from Golden Life Healing.

All right. Before we go into the interview, I want to share with you some super big news because I cannot even emphasize, if you're hearing me, I wish to convey in this moment, what a labor of love this specific project has been. I'm not kidding, I almost lost it on more than one occasion, but it is live, it is called positioningclub.com. And it is the only app that shares for aspiring service based entrepreneurs, how to establish your Category of One. So if you're a newer entrepreneur, you most definitely have to check it out. It's positioningclub.com, with it an irresistible offer if I do say so myself, and it's chock full of everything you need to start your journey of creating your Category of One. Super excited with it, check it out, positioningclub.com. With that, let's get on with the show. And here we go.

Connect with Dr. Jeannie Arunimā

WEBSITE LINK:
goldenlifehealing.com

SOCIAL MEDIA LINKS:
Dr. Jeannie on Facebook: https://www.facebook.com/GoldenLifeHealing/
Dr. Jeannie on Instagram: https://www.instagram.com/jeannie.golden.life/

Aug 24, 202236:00
How to Make Your Messaging More Effective

How to Make Your Messaging More Effective

Ready to Position Your Business to Profit? Go to-->>> https://www.positioningtoprofit.com/

Hey there! Patty Dominguez with episode 145 of the Positioning to Profit Podcast. How are you? How's it going? How's your summer been? Here in Chicago, it's been awesome. As you know, in Chicago, if you've been to Chicago, there's a full three months, approximately 100 days where everybody is unhinged, because the weather is so perfect. Because we have crappy weather, starting shortly, so we really will try to make the most of it. And it's just been a lot of fun, to do more things outside, to do lots of grounding, and really appreciating the outdoors. So hopefully, wherever this finds you, you're doing just as well, if not better. 

So today's episode is about the sleuthing that you could be doing that is going to make your marketing more effective. I will also be sharing how I parlay that into my obsession, as a child with Charlie's Angels. Maybe you wanted to be Kelly, maybe you wanted to be Sabrina, everybody wanted to be Jill, this is a Gen X reference. So if you're like, what is she talking about, you're probably not Gen X. Or you probably don't like Charlie's Angels, in which case what's wrong with you. But that's what we're going to be talking about, about how to be a good sleuth, so that your marketing is stronger, so that the relevancy is better, so that you are connecting at a more profound level versus what your competition is doing. They're probably like, here's my stuff, buy my stuff, come on. So we're not going to be doing that. We're gonna be doing something better, more effective, more strategic. So hang with me, because that's the focus of this episode. It is a solo show me and you, and I'm in your ears. So with that, let's get on with the show. And here we go.

Aug 17, 202217:14
5 Tips to Build Your Business Intuition

5 Tips to Build Your Business Intuition

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hey there, my friend! Patty Dominguez here with episode 144 of the Positioning to Profit Podcast. Thanks for stopping by, checking out this episode, wherever you are, I hope it's finding you healthy and happy. Today's episode is about your business intuition, how to tap more into it. I am telling you there's something in the water, because all of the recent group calls in Prolific Cafe, which is the women only business awesome community that I have the honor and privilege of hosting, so many questions have come up where you have to make a decision. And there's that uncertainty, maybe uneasiness about picking a lane so to speak, and people go into fight flight or freeze, rightfully so. So it's super powerful when you have a group that supports you where you can be in that moment, and problem solve through what's happening in a way that's really effective and aligned with your highest good. So as we were talking about it, I said, "Oh my God, you guys, I have to do an episode on business intuition", because I'm telling you, there's something in the water everyone. This is a theme that just keeps coming up over and over again, maybe it's the season, I'm not sure. So I put together five tips on how to honor your business intuition or tap in more of that business intuition. That's what we're going to be covering on the show today, super excited to bring it to you hang with me, because this will help you as you're navigating those times when you're like, I'm just trying to avoid the landmines. I got you, we're gonna be focusing on business intuition, and these five steps that will help you to really honor that. All right. And with that, let's get on with the show. And here we go.
Aug 11, 202217:28
5 Ways to Brag Without Being Braggy

5 Ways to Brag Without Being Braggy

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hey there, my friend! Patty Dominguez here with episode 143 of the Positioning to Profit Podcast. Thanks for showing up. Thanks for listening to today's show. Today's episode is a solo show. I am going to be speaking about how to brag without bragging, so that you can build your authority. Because let's face it, part of the whole Positioning process is, of course, not only the mechanics of your Positioning, but it's also the activation of that Positioning. It's putting yourself out there as they say, it's highlighting the things that you're doing in the name of truly wanting to help. So it is a bit nuanced in that you want to do it the right way. And in today's episode, with some quick tips, you will learn how to brag without being braggy. Before we get into the show, I want to share with you a little somethin' somethin' if you are holding back on promoting yourself on really owning the thing that makes you unique. And the thing that makes you special within my friend, this could be just a matter of your Internal Positioning. So one of the best things that you can do is start working there before you work on the mechanics of your marketing. And if you go to magicmirror.vip, I have a complimentary download. And it is revealing the secrets to releasing that self doubt. And all you have to do is go to magicmirror.vip and grab a copy for yourself. Easy peasy, right? Okay, so that's the theme of the show. It's going to be a really special show, because I'm sharing these tips that I know for a fact will be really helpful so that you can promote yourself and position yourself to profit. And with that, let's get on with the show. And as always, here we go.
Aug 04, 202214:19
How to Build Strong Brand Benefits

How to Build Strong Brand Benefits

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hey there, my friend! Patty Dominguez here with episode 142 of the Positioning to Profit Podcast. Happy to be here yet again, another week, sharing more about how you can position your brand to profit. And today we are talking about making the benefits of your brand clear, because this is something I see grossly missing in the way that people are highlighting what it is that they do. I'm here to help. I got your back. So that's what we're going to be covering, the different types of ways that you can highlight what it is that you're doing, so that you're positioning it appropriately. Yes, it may sound braggy, but you're not being braggy. Instead, you are positioning the tangible and intangible value of what it is that you do. So I'll share more about that later. Hold that thought. In the meantime, I have a special for you, if you haven't taken the Positioning Quiz, because as a matter of fact, someone said to me, they sent me an email and said, oh my gosh, this Positioning Quiz is really good. I'm like, thanks, more people should know about it. So I'm here to talk to you about the Positioning Quiz. Positioning Quiz is a quick quiz that you take, and then you get a report that gives you the ins and outs of how to position your brand to profit. It's meaty, it's awesome, and the best part is, it's complimentary. All you have to do is go to positioningquiz.com, and you will get the goods. Cool? So again, that is at positioningquiz.com. And for today's show, it is a solo show. We are talking about the benefits of your brand and how to highlight them in the right way so that they stand out, so that they're braggy, but in a cool way. All right. And with that, let's get on with the show. Here we go.
Jul 28, 202214:19
Is Your Positioning Effective?

Is Your Positioning Effective?

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hey there, my friend! Thanks for checking out this episode of the Positioning to Profit Podcast. It is episode 141, and today, we are doing a little bit of a pulse check to find out if your Positioning is indeed effective or if you are setting yourself up for random acts of marketing. We want to make sure that that's not the case, right? So stick around for today's show. I'm going to be asking you some pointed questions if I do say so myself, again, just to check in just to make sure that you're on track to make sure that all of these efforts that you are making are indeed going to provide for you the movement in the right direction for what you want to create with your business. Because the alternative to that is like I mentioned, the random acts of marketing, which leads to super tepid results, and more importantly, disappointment, and we don't want to waste time. So stick around this is the topic of today's show. Before we go any further, I am just also checking in to make sure are we connected on TikTok yet, because if not, this is your invitation to connect with me on TikTok. I would love for you to connect with me on TikTok, this is where I am posting a whole lot of information and making the most of that platform to engage at a more personal level, where I'm sharing little tidbits, little snippets real quick bites, usually under about a minute, half a minute or so where I'm engaging more purposefully with you all who are interested in Positioning to Profit. So again, catch me over on TikTok. It is thepattydominguez on TikTok, and it would be my absolute pleasure to connect with you. And with that, let us get on with the show for the pulse check. Here we go.
Jul 21, 202214:19
Letting Go of Procrastination with Deni Mariscal

Letting Go of Procrastination with Deni Mariscal

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hello, my friend! This is Patty Dominguez, here with another episode of the Positioning to Profit Podcast, episode 140. Can you believe it? We're at 140! Today is a guest show with Deni Mariscal who is known on YouTube as the Subconscious Healer. So we talked about her career as an entrepreneur, how she started out on one path and then moving to another path. So there's a whole lesson there on being able to be nimble and being open to pivoting. Yes, I hate that word sometimes when it's time to pivot, but the other side of it is that, through this exploration, she has really fine-tuned and honed in on the thing that sparks joy for her in her career. And that's what brings me to the Subconscious Healer. So here's the thing, we have a whole conversation on procrastination, and while you may have heard about tactics, and here are the three things that you can do for your procrastination, what if I told you it's not about the procrastination? Actually, it never was about the procrastination. What if it is just something deeper? And so we explore that conversation of these insidious self sabotaging habits that show up in our entrepreneurial career. So Deni has an intimate understanding of that, and she shares more on that very thing of what you can do. And before we get on with the episode, if we haven't connected on TikTok, please let's connect, thepattydominguez. I share marketing business, sound bites that are punchy and short, and to the point mixed in with my love of coffee, and of course, my GenX sensibility all sprinkled with a side of woo, because let's face it, I'm woo. All right. With that, let's get on with the show. And here we go. Connect with Deni Mariscal WEBSITE LINK: https://subconscioushealer.carrd.co/ 🎁 The Entrepreneur's Guide To Overcoming Negative Self-Talk Instantly! https://www.subconscioushealer.com/overcome-negative-self-talknow SOCIAL MEDIA LINKS: Deni on YouTube: https://www.youtube.com/c/DeniSubconsciousHealer Deni on LinkedIn: https://www.linkedin.com/in/denimariscal/ Deni on Instagram: https://www.instagram.com/denimariscal/
Jul 13, 202230:40
3 Ways to Add Proof Points to Your Marketing

3 Ways to Add Proof Points to Your Marketing

Ready to Position Your Business to Profit? Go to-->>> http://positioningtoprofit.com/ Hey there! Patty Dominguez here with episode 139 of the Positioning to Profit Podcast. Thanks for being here. Another week, another share on how to position yourself so that the competition is irrelevant, not a nilch, they got no power against you. But first, I want to give a big shout out to Trevor Oldham. Thank you so much for leaving a five star review. See, I give you a shout out if you leave a review. Trevor says "Awesome! Patty is a great host! One of my favorite podcasts." Thank you so much for doing that. You have no idea how happy it makes me that people listen. So Trevor, here's to you. All right, today's show, we are going to talk about proof points in your positioning. And so what I mean by that is, with all the competition that is out there, one of the easiest things that you can do is add these elements in a powerful way so that you're establishing that positioning in any market, especially if you're in a super competitive market. So this is such a great example of leaning into the fact that most people need these proof points to make a decision. Right, it's not enough for you to say so and so I have this certification that certification. As you all know, that's just not enough. That's cost of entry. What gives you a competitive advantage is, among all the other things that we usually talk about, is establishing that credibility even further by having these proof points. So that's the theme of the show. It's a solo one, just me and you. So let's get on with the show. And here we go.
Jul 07, 202213:06