The Business of Being with Paul Cassimus
By Paul Cassimus
The Business of Being with Paul CassimusSep 28, 2021
"Pick yourself up and go make it happen if you want anything to happen." -Carter Snipes
Carter Snipes is an entrepreneur and a veteran real estate developer. He is the owner of Snipes Properties, and has aided in the redevelopment of properties across Richmond.
His most iconic contribution was the revitalization of the Hofheimer Building; a historic landmark at the Scott’s Addition gateway
Which, for those who are familiar with Richmond, was the catalyst for what’s been the hottest neighborhood in the area the last 6 years.
As an activist board member of the Scott's Addition Neighborhood Association, Carter has also been instrumental in securing city grants for Scott’s Addition greenspace, landscaping, and infrastructure.
www.snipesproperties.com
www.bramblypark.com
www.thehofgarden.com
www.linkedin.com/in/cartersnipes
"You have to reciprocate value as soon as you can." Bill Murphy, CEO of Cheat Codes for Sales Pros
Bill Murphy is the Founder and CEO of Cheat Codes for Sales Pros, a consulting firm that helps commission sales pros grow their income by targeting their market on social media.
Because of the client results generated in Cheat Codes for Sales Pros, over 50% of Bill’s 2,300 members have been created from strictly word of mouth and he has helped his clients generate millions of dollars in revenue.
Bill lives in Houston Texas with his Wife and 4 children. He enjoys traveling with the family and exploring new opportunities for growing both personally and professionally.
facebook.com/thesolarcheatcode
cheatcodesforsalespros.com
Time is invaluable when you start to value your mental bandwidth: Fred Barnet, Founder and CEO of Anthem Imports
Fred Barnet is the Founder and CEO of Anthem Imports and Renegade Imports.
Over the past couple years, Fred has built the largest portfolio of whisky from non-traditional whisky countries available in US. As in, importing whisky from countries other than Scotland and Ireland.
Despite a lot of challenges, Fred was able to grow his revenue in 2020 by over 4 times his revenue in 2019 by making some strategic moves and decisions within his business and now has a presence in 15 US markets and expects 11 more this summer.
Fred provides lots of insight into a very fascinating industry of importing whisky and tips on navigating starting as a solopreneur and growing your business despite massive roadblocks and bureaucracy that exist with imports.
Learn more:
https://drinkanthem.com/
@drinkanthem
It's less about meeting the goals and more about feeling supported and connected. CEO of the Rebelle Brand Shannon Siriano Greenwood
Founder, leader, and community builder, Shannon Siriano Greenwood knows the benefits of building her network with meaningful relationships over bountiful connections.
As the CEO of the Rebelle Brand, her work supports working women in creating meaningful connections that will support them both professionally and personally.
Women network differently. And quite frankly, most of us hate networking all together, but now more than ever we recognize that having a supportive community is a vital human need.
Rebelle brings together women who are building their Wolf Pack, as defined by Abby Wambach, “a crew of brave and honest women to support you.
@readytorebelle
readytorebelle.com
"I Think You Underestimate How Many Employees Would Go For That" -Patrick Frank
Patrick Frank is an award winning video producer, founder of editvideocalls.com and the author of The Video-First Era where he covers the best strategies on how to beat Zoom fatigue, create trust building content from Zoom conversations, host engaging experiences for family and friends and co-works meaning no more lame virtual happy hours!
He’s been self-employed for 8 years and has made videos for organizations like the Washington Nationals, Hilton, and Cisco. And on top of all that, he recently beat cancer!
Patrick has some amazing insights on how best ways to use vid
linkedin.com/in/pjfrank
editvideocalls.com
Creating a business that fits your lifestyle goals: Taylor McMaster, owner of DOT & Company
A self-starter, Taylor knew she wanted to own a Digital Marketing Business — leading her to her true passion, Client Account Management.
Soon, Taylor knew this was a service every agency needed— full-service Account Managers who acted as a liaison between agency owners and clients.
Now, Taylor leads a team of Client Account Managers through DOT & Company, training the CAMs to work with different agencies so that agency owners can focus on scaling their business while DOT takes care of clients.
Learn more about Taylor and her company below:
Website: www.dotandcompany.co
Podcast: www.dotandcompany.co/podcast
Facebook: https://www.facebook.com/dotandcompany
Instagram: https://www.instagram.com/dot_and_company
Getting knocked down, starting over, and crushing it: Joe Salome, Co-Found of Georgia Hemp Company
Joe Salome is the co-founder and managing partner of Georgia Hemp Company and Symplleaf Wellness.
Fired from the Corp world for “being who I am”, Joe decided to start a small advertising agency while launching his first cannabis company.
The cannabis company grew to over 2 million in sales and over 3k GA medical patients. In 3 years
Then, he had to start all over again and now his Second cannabis company Georgia Hemp Company has grown to over 3 million in sales since 2018, 3 brick and mortar locations, 2 websites and a nationwide wholesale network.
thegeorgiahempcompany.com
sympleaf.com
https://www.nytimes.com/2021/02/27/health/marijuana-hemp-delta-8-thc.html
Growth and success through focus on values with Matt Jones, Co-Founder of Shed Marketing
Following a successful 20 year career working in the world of corporate media giants in the UK, Matt wanted to work in an environment where there was less focus placed on politics and more importance placed on being good at your job.
After a painful learning experience while working for some unscrupulous ad agency owners, he decided to create his own agency, where transparency, integrity, and generally being good human beings was the culture.
Since niching the agency just 2 years ago to be more focused on FB ads - he now has 10 fantastic team members from every corner of the globe who work collaboratively to serve clients with outstanding results and the values Matt has set since day one.
linkedin.com/in/matt-jones-0095a511/
https://www.shedmarketing.co.uk/
Movement, mindsets, and overcoming imposter syndrome with Charlotte Powley, Owner of Pow Wow Media
Charlotte Powley is the founder and owner of Pow Wow media based in New Zealand doing content creation and strategy for businesses. Originally from the UK, and growing up in Spain, Charlotte moved to New Zealand after a chance encounter in Paris where she met a woman running a marketing agency in Auckland.
After working at this agency, Charlotte then branched out on her own to start her own business three and and half years ago which now has 2 employees in both working different countries and Charlotte now having moved back to Spain running a fully remote business.
Charlotte’s story is incredible with all the ways she’s adapted to ever-changing circumstances in her life. So many gold nuggets of pure gold in here on mindsets for success, working with clients, and strategies for transitioning within your business, so check out this episode of Business of Being with Charlotte Powley.
facebook.com/PowWowMediaLTD
instagram.com/powwow_media/
Growth mindsets, service through coaching others, and not burning out in your business
Karen Sahetya, founder of Brand Central Marketing, combines her digital marketing experience with her past offline marketing experience working with companies like Marvel, Disney, Target, and Walmart to help clients leverage Facebook ads, sales funnels, and messenger bot strategies to drive their businesses.
As a reformed corporate marketer, Karen knows that never before in the history of marketing have small brands and new businesses been able to compete directly and so effectively with their competitors and she proves this to her clients regularly. If there's anything she loves more than the agency, it's coaching other agencies to get result results for themselves and their clients using Facebook ads and funnels.
Clubhouse: @karensahetya
brandcentralmarketing.com
Head, Heart, and Soul: Aman Advani Co-Founder and CEO of Ministry of Supply
Today's guest is Aman Advani, co-founder and CEO of Ministry of Supply which makes comfortable, highly engineered dress clothes that you look forward to wearing.
Aman started the company while at MIT and grew from being an online store to having locations in Boston, New York, Chicago, San Francisco, and more before closing those locations due to the pandemic.
He was on the Forbes 30 under 30 list, and just an overall awesome guy who shares tons of gold nuggets of wisdom around digital marketing, business and branding. Do not skip a single second of this episode!
Learn more at ministryofsupply.com
Employee Engagment, Starting a Biz During 'Rona, and the Comparison Trap - Same Page HR Founder Matthew Tanner
Today’s guest is Matter Tanner, founder of Same Page HR, a company that provides fractional HR services to companies.
Matt’s had an interesting journey to starting Same Page, starting off out of college working a lot of random jobs in random cities before joining a giant corporation which he ‘kinda hated for 7 years’ before joining a start-up popsicle company called King of Pops which he ‘kinda loved for 7 years’
He then started working at MailChimp, which my version of the story is that they gave him an offer he couldn’t refuse to pull him away from King of Pops, Matt's super humble and probably would tell it differently.
He then left MC to work for another start up when WHAM! Covid hit like a ton of bricks and he found himself back on the job hunt.
Rather than start searching for jobs again, he decided to start his own company and has grown incredibly in the past year.
Really excited for this conversation. Matt is a friend, a colleague, a mentor, and someone I’m lucky to know.
"I don't spend my time to do things to then not have them work out." - AnnMarie Grohs, Owner of BOHO Studios
Today's guest is AnnMarie Grohs, owner of BOHO Studios in Richmond. AnnMarie started BOHO while working at Morton’s Steakhouse 8 years ago and was one of the very first of it’s category back when boutique fitness studios were barely a thing.
Boho now has multiple locations in Richmond and AnnMarie gets frequent calls from developers to bring her business to new developments in other states.
I absolutely loved this conversation with AnnMarie about how shows grown and adapted over the last years, especially during the ‘Rona, and my favorite story is when she talked to her bank in 2019 about a new location. The banker didn’t even really look at any of the financials and just said, “whatever you need for funding, we’ll do it.”
Lots of amazing stuff in here from a brilliant and successful business owner, check it out!
"The risk is failure, but failure seems to be the norm. So why not try something different? " - Taylor Culver CEO of XenoDATA
Taylor Culver is the founder and CEO of XenoData which helps organizations drive business impact and user engagement through well run digital initiatives with a principled approach to data management.
And has worked with major companies like Anheuser-Busch and ULTA.
From growing up on a farm in rural missouri to travelin to over 50 countries and then starting his career in New York City, Taylor’s journey led him to work in a variety of jobs in corporate america before founding XenoData, which he says he started simply to help people not have to go through the same growing pains I went through when leading data strategy
What Taylor reveals about data is incredibly fascinating and while you think it’s all numbers and databases, he sees the human element of it in how data can drive culture and change within an organization.
Find out more about Taylor and his company at xenodata.io or connect on LinkedIn at linkedin.com/in/taylorculver/
"The Greatest Value Proposition You Have is Your Originality" - Nia Burks, owner of Butter and Filth
Nia is the owner and founder of Butter & Filth, a gender inclusive pole dance studio in Richmond, VA.
She is also a university professor and an artist with degrees in sculpture, digital arts, and history, plus has an MFA in video.
She describes herself as a passion alchemist who Worked as a stripper for years with the intention of becoming a full time university professor and gave it up to pursue full time art making and grew her personal income over 20x in doing so.
Nia's business grew 200% in the first 11 months, and in 2020, her business grew 38% despite being fully closed for 3 months and then operating at less than full capacity.
Learn how Nia was able to grow in 2020 despite major shutdowns and has created a thriving business by sticking to her core values.
"The greatest value proposition that you have in the club from a business and marketing standpoint is your originality"
"What I really want to be doing is giving people the space to create the best versions of themselves"
"Coronavirus shut us down for three months in 2020. And we finished off the year 38% higher revenue than we did in 2019.”
Follow her online at:
Facebook: facebook.com/butterandfilth
Instagram: @butterandfilth @niatron
Intro music by Reeplay.