The Paul Gough Show
By The Paul Gough
As well as running his own 4 location clinic, Paul works with clinic owners from all across the USA, Canada, Britain, Australia and beyond. Paul talks about everything from marketing, sales and hiring staff to leadership, finance and the mindset needed to become a world class clinic owner. Subscribe right NOW!
The Paul Gough ShowAug 17, 2022
It's One Thing Growing Your Private Practice, But Are You Staying Legal?
In this one, I tackle a huge concern for private practice owners worldwide - "my clinic is growing, but am I staying legal?".
To answer this, I've got a special guest, legal expert and founder of Conscious Counsel, Cory Sterling with me, who talks us through the common pitfalls to avoid, and the essentials to consider as your private practice grows.
Failing to comply with the law can leave you, and your business, open to hefty fines and reputation-crushing lawsuits that could shut down your private practice for good, so it's important to make sure you're covered.
To speak to Cory, and his team, for any of your legal questions, head to www.consciouscounsel.ca now.
Interested in our UK, or US event coming up in June?
Head to www.ppmliveuk.com for London, or email paul@paulgough.com for New Jersey if you're an ambitious private practice owner looking to scale your business.
How To Make Decisions Even If You're Worried About The Consequences
If you struggle with getting started, listen to this… If you feel like you need to have all the answers before starting, listen to this... If you want to make more progress than ever before listen to this….
In this one, I talk about why so many private practice owners (and people in general) get stuck spinning their wheels and making no progress.
And I share the mindset shift needed to break through to the next level - and feel great while doing it!
How To Become A CULT Like Leader That Your Team Want To Follow
In this one, I discuss the idea of being part of a “PHYSIO CULT” and explain why it's so important to create your own if you're a business owner.
The question “SHOULD you be part of a CULT?” was posed on social media lately and got a lot of responses.
But I think most people missed the bigger point about what it really means to be part of a cult - and why it’s SO IMPORTANT that you consciously create your own (both at home and in the practice).
Turn me up nice and loud and enjoy the show…
If you want to hear more about our upcoming event in London, or if you want to learn more about PhysioFunnels, click the links below.
- PPM LIVE, London, June 7-9th: www.ppmliveuk.com
- PhysioFunnels: www.physiofunnels.com
"Misleading and Dishonest" - Is It WRONG for a Personal Trainer To Use The Words "DPT" in their Marketing?
In this one I tackle a post made by a DPT - Doctor or Physical Therapy - questioning the ethics of a Personal Trainer operating in a nearby gym who is using the term "DPT" (standing for 'Dynamic Personal Training'), in their marketing.
Do you think it's right? ... Do you think it's an issue for the profession?... Should it be something that is exclusive to PTs? And, does it really make all that much difference if someone else uses it? Well, this PT (and many others) think it's "degrading" - and more.
Tune in to find out MY thoughts on the post that racked up a LOT of heated debate on Facebook from PTs around the world...
As mentioned on the Podcast, here's the dates for my next big events:
London, June 7-9th (www.ppmliveuk.com)
New Jersey, 29-30th (email: paul@paulgough.com)
And, here's where to find the information on PhysioFunnels and getting your website and social media taken care of:
Secrets, Lessons, Shortcuts, and Pitfalls From Five Of The Most Successful Private Practice Owners At Our Las Vegas Events
In this one, you can get the biggest lessons, shortcuts, and pitfalls, from five of the most successful private practice owners who attended our Las Vegas mastermind event.
For this session, we welcomed five “PT turned successful entrepreneurs” to the stage to share their journey from growing from small clinics and solo practitioners to business owners that have multiple locations, a variety of cash-pay services, and managing big teams.
Looking to grow your private practice in 2024, and finally earn the money and have the success you feel like you deserve?
Start by grabbing one of Paul’s best-selling books written for private practice owners like you at www.PaulGough.com/books
Key Lessons On The Road To A More Successful Private Practice - Learn From FOUR Of The Best Private Practice Owners In The UK
In this one, you can learn from 4 of the most successful private practice owners in the UK who shared their best strategies and biggest lessons which have led to record-breaking achievements from the stage at February’s PPM LIVE Dublin event.
For the packed room on Day 2 of PPM LIVE Dublin, this was an incredible session that inspired many with new ideas and mindset shifts, as well as helping clinic owners identify what mistakes they were making themselves in their private practice.
Paul also shared his thoughts when he joined the success panel on stage, and discussed what he believed is key to achieving success and growing a profitable and scalable physiotherapy clinic in 2024 and beyond.
To learn more about growing a profitable, successful private practice, grab your copy of one of Paul’s best selling books written from physio clinic owners like you at www.PaulGough.com/books
"Cash Pay Scale" - The 9 Most Important Marketing Elements to Consider (Plus, Las Vegas, "Cash Pay Scale 24" Event Announcement)
In this one I cover 9 of the most important aspects if you're trying to scale a CASH Pay clinic, OR move from insurance to cash. One of the most interesting of the 9 is how well you can differentiate yourself from cheaper or insurance providers your patients are considering.
Most people think it's about "better service" or being "better" at the clinical skills side of things. Easy to think that way, but it's definitely NOT that simple. If you want them to pay more they to hear more than "we're better". I reveal what does make the difference, and more, on the podcast. Turn me up nice and loud and enjoy.
About the new "Cash Pay Scale 24" event: It's taking place on March 8-9-10 in Las Vegas (Lake Las Vegas) and all of the details are here: www.CashPayScale.com. Simply fill out the form on the page if you want to apply for a seat.
7 Places you're PROBABLY losing money in your physio practice (PLUS, announcing the next DUBLIN event, Feb 22-23)
In this one I share with you SEVEN different ways you are probably/possibly losing money in your physio business. At this time of the year it's easy to think about all the places you want to make money - but what about where you are LOSING it? Isn't that more important? Let's fix the LEAKS before you add anything new (it's also a LOT easier to do so).
In this one I also talk to about some upcoming LIVE (in person) events:
The first is happening in Dublin, Feb 22-23 (where we will cover all the things in this podcast in much more detail). Go here for details on that event: www.ppmlivedublin.com
...as well the all new CASH PAY SCALE, 3-Day Marketing Plan event we've got coming up in Las Vegas, on March 8-10. Details of that one are here: www.cashpayscale.com (there's just 12 seats for this one). Or, send an email to paul@paulgough.com to ask for more information.
"Red Light Spells Higher Profits for PT Clinics" with Todd Wickstrom
In this one, Todd Wickstrom of Red Light Systems joins us to talk about how private practice owners looking to generate additional revenue to your clinic can use Red Light Therapy as a versatile, proven, and in-demand technology that patients love!
Red Light Systems, is one of our trusted, and highly recommended PPM Live sponsors, and their tech can help you attract patients who are willing to spend BIG on natural and safe treatments that fix their problems.
Whether that’s acute or chronic pain relief, improved sports performance, injury recovery, healthy weight loss, and much more, Red Light Therapy can be a powerful tool for bringing more cash into your clinic.
Reach out to www.redlightsystems.com for more information, and to get your complimentary market analysis report.
We’re coming to Dublin Dec 13-14th (Plus, if employees can ask for more money, why is it wrong for business owners to want to EARN more?)
In this one I catch up on the last few weeks since PPM LIVE, reviewing some of the best things to happen at the event, as well as share the exciting news that we’re coming to Dublin for a 2-day Marketing event on Dec 13-14th. Plus, don’t miss the EPIC rant in this one where I call out the sheer HIPOCRISY of some physio’s who are OK with going on STRIKE (in the UK) to get a pay rise, but are quick to criticize and judge business owners like you and I for learning how to market and sell (and give out selves an EARNED payrise). Tune in and enjoy the show.
Details on Dublin are here: www.ppmlivedublin.com or email paul@paulgough.com
PPM LIVE 23 is here - get excited!
This one is for everyone who is coming to PPM LIVE... it's the official warm up to the SOLD OUT event that is bringing together 250 clinic owners from around the world.
Here's how to get the best from it and what you can expect when you all get here... GROOVY.
If you want to attend PPM LIVE from your own office or home, access the virtual pass here: www.ppmlive23.com
How A Successful Clinic Owner From Scotland Grew To A Team of Ten Staff In Under Three Years (As Well As Making It Easier For Practices Owners in America To Make More Money)
In this one I speak to the amazing Steve Mclean, a physio clinic owner from Scotland. Steve's build an incredibly successful clinic and in this episode we talk about life now that he's ALMOST out of patient care and managing ten staff, lessons he's learned about dealing with RISK, and the new project he's involved with that is making it easier for clinic owners to make more money, become more efficient and scale with ease.
For full details on the new project mentioned during the show that Steve is involved with, go to: www.spryPT.com
All of the best excuses/reasons why people say they can’t come to PPM LIVE… is yours on here?
In this one I answer questions from people interested in coming to PPM LIVE, as well as fend off a whole load of excuses as to why people who WANT TO COME, say they CAN'T! Is your excuse on here?
FYI, this is a very lighthearted look at how many excuses or reasons, although seemingly valid, really do nothing but get in the way of making a big decision that leads to a lot of PROGRESS.
Tip: this one might be worth listening to if nothing else but to learn how to handle ANY objection your clients give you about working with you.
Book your seats here: www.ppmlive23.com
Massive Announcement About PPM Live 2023! | Episode 602
Yesterday, I hosted a live global broadcast to make a massive - some would say major - announcement about this year's PPM LIVE.
If you are at all interested in coming, listen to this episode.
Don't miss out on this GROOVY Marketing Superconference for Private Practice Owners, happening October 19th-22nd in Orlando.
If you have any questions, please email paul@paulgough.com and we will get those answered for you quickly.
Go to ppmlive23.com to book your seat!
How To Protect Yourself From The Trends, Tribulations, and Turmoil in the PT Profession | Episode 601
In this one, I share some things I learned at a marketing conference I was at this week, as well as what to do if you're worried about how the "economic turmoil" will affect you, or concerned about being left OUT of the emerging trends happening in the PT profession.
There's a LOT of turmoil in the profession right now and this podcast has a solution for you.
Go here to book your seat for PPM LIVE 23: www.ppmlive23.com (in Orlando, October 19th-22nd)
"$1,000's In DEBT and Ready To Close The Practice" (600th Episode)
This one comes hot on the heels of an "SOS" type conversation a member of my team had with a practice owner who, in her own words, is "$1,000's in debt and ready to close the practice."
I don't give you advice to get out of debt or keep it open, only my thoughts on why such a thing happens in the first place in the hope you can avoid it or change course quickly if you think it's going to happen to you.
And OH YEAH! It's the 600th EPISODE of the show. Thanks for listening this long...
PPM LIVE details here: www.ppmlive23.com
The "Secret" That The Most Successful People I Know Swear By | Episode 599
Just recently, I flew 2,200 miles from Orlando to LA for PHYSIO treatment on my hip, and that was in spite of the fact I could have seen a local physio, or simply ask one of my own to look at a long-standing hip injury.
The reason why I did might surprise you but it's something that you can implement into your own life any time you are ready and I'm as certain as anything that when you do, you will see heightened success in life and business.
Details of PPM LIVE are here: www.PPMLIVE23.com
"Who Do I Need To Be?" Tips For Managing Staff | Episode 598
In this one, I am live from LAX airport and about to fly to Orlando.
I've spent the week with Jason Han of HealthFit in Pasadena (working on my hip) and during the week, I shared something with him that really seemed to resonate.
It’s about how to better manage your people and have better relationships with people in general.
It’s all revealed on today's episode. Enjoy.
P.S - don't forget to book your seat for PPM Live in October... Go to www.ppmlive23.com now!
How Can I Grow My Company And Increase Profitability? | Episode 597
Hey Planet Paul, welcome to another episode of the podcast!
Today, we're going back to one of Paul's keynotes at PPM Live 2022.
He talks about how to grow a company that ACTUALLY makes money. Your staff needs to have their roles and pay grades clearly defined, in order for both parties to be successful.
This is just a sneak peek into what we will be talking about at PPM Live this October in Orlando.
If you are FED UP, money is drying out, and you have too much to lose at the hands of big insurance...
Or, if you're just getting started in scaling a 100% cash PT practice, then you NEED to be here.
Go to ppmlive23.com to learn more and book your seat today!
Enjoy the episode!
Get Ready To Be Blown Away By Our Headline Speakers At PPM Live! | Episode 596
Welcome back to another episode of the podcast!
We have a good one for you today, featuring all of our headliner speakers for PPM Live this October.
In case you forgot, we've got "The Profit", Marcus Lemonis, The Love Doctor, Anil Gupta, and Financial Expert, Greg Crabtree.
If you haven't booked your seat for PPM Live - what are you waiting for?
You don't want to miss the opportunity to see our three amazing speakers in person.
Go to www.ppmlive23.com to book your seat and enjoy the episode!
Good Guilt vs Bad Guilt | Episode 595
This one is for anyone who has ever felt guilty (that's everyone, lol!), or is perpetually plagued by it.
See, some people live their whole life feeling guilty - even when they feel HAPPY, they feel guilty that they are.
It's no way to live but so many do (especially in the Entrepreneurial world where we have so many people and things wanting our time - like our kids and families).
A few years back, I decided to change my mind on feeling guilty and came up with a completely different way to think about it.
These days I USE it to help me rather than hinder me and it's made my life so much easier to enjoy.
Which is the point, right?
Turn me up nice and loud as you listen and if you know someone who needs to hear this episode, please share it with them.
Details of PPM LIVE 23 are here: www.ppmlive23.com
Marcus Lemonis Talks Personal Life Balance, Marketing, Being Vulnerable, and Financial Skills | Episode 594
In this one, we've pulled out some previous audio of the headline speaker of the upcoming PPM LIVE 23, Marcus Lemonis, talking about various different aspects of business ownership.
From marketing, to finance and managing your personal life, and being vulnerable with customers; in this episode, Marcus covers some very important aspects of running a successful business and enjoying life that you need to know.
This episode is designed to get you excited for the upcoming event.
Marcus will be appearing LIVE and INPERSON on stage at PPM LIVE in Orlando, Florida, and every time he speaks, he gives a UNIQUE talk to the audience so you can be assured of something very special and authentic when you come to the event.
All of the details of PPM LIVE 23 are here: www.ppmlive23.com and you can book up to five additional seats for your staff.
The Four Phases of Progress (Which One Are You In?) | Episode 593
In this one, I share with you the four different phases of progress - or transition - that practice owners like you find themselves in.
From Denial, to Acceptance, Turbulence and Joy, there's a very good chance you're in one of them and especially if you're trying to make a big change like move away from insurance.
As well as that I talk about the difference between "good busy" and "bad busy" and what the most important thing is whenever you're considering attending an event or a seminar.
Turn me up nice and loud and enjoy the show.
P.S If you're coming to PPM LIVE, and would like to be on this progress panel mentioned in the podcast, please let me know at paul@paulgough.com.
Details on the event are here: www.ppmlive23.com
Announcing Marcus Lemonis (The Profit, The Fixer) in Person at PPM Live | Episode 592
If you can hear the excitement in my voice in this episode it's because the excitement is real...
It's time I get to announce who "Mr. X" is, the headline speaker at PPM LIVE in October, in Orlando.
Turn me up nice and loud to listen to the announcement to find out who he is, why it's important to you, and then listen to live footage of this person at the end before booking your seat or seats for PPM LIVE.
To give you a clue: I'd describe this person as a cross between Tony Robbins and Kevin O'Leary. Any ideas?
Listen to find out... Go here to book your seat: www.ppmlive23.com
PPM LIVE: Is Marc Cuban "Mr. X"? (Plus, The Only Two REAL Threats To Your Business in 2023 and Beyond) | Episode 591
In this one, I tackle the rumor that Marc Cuban is going to be the headline speaker at PPM LIVE 23 (www.ppmlive23.com), as well share a story about a DREADFUL service experience in Orlando at the weekend that I think is a sign of the new times that we're in.
There's a big lesson in it for how you must run your business as well as what the TWO real threats to your business really are.
PPM LIVE: Is Prince Harry The Keynote Speaker? (Plus, Why Following Rules Is Overrated) | Episode 590
In this one, I answer the question that everyone is asking me lately about whether or not Prince Harry is going to be the Keynote speaker at this year's PPM LIVE...
As well share a story about how proud I was that my 6-year-old son, Tobias, was the only person in his class to tell his teacher that following rules wasn't always a good idea.
Turn me up nice and loud to listen to the episode and then head over to www.ppmlive23.com to book your seats for this year's big event.
When Did The Purpose Of Life Become To Please Others? | Episode 589
In this one, I'm talking all about how to live beyond the limitation of imitation and why you need to start making decisions and living for YOURSELF.
Stop trying to please other people and do start doing things for you.
P.S Did you hear about PPM LIVE 2023 yet? We're just days away from announcing the name of "Mr.X" - our TV famous, billionaire headline speaker. Last year we had Daymond John (Shark Tank) and James Lawrence (Iron Cowboy) and this year we've upped the game even more. All the details are here: www.ppmlive23.com (be sure to watch the video to get an idea of how big the event will be...) FYI: It takes place in Orlando, October 19th-22nd. Prices rise IMMINENTLY. Be quick to get the cheapest possible seats.
How Can Embracing Change Lead To Success In Both Business And Life? With Anil Gupta | Episode 588
In this one, we're traveling back to last year's PPM Live event, where Anil Gupta gives an inspirational talk about how if you want to change, YOU have to change.
He says that you can't measure your success based on other people, and to stop comparing yourself to others. You never know what someone is going through and how they define success.
Anil has a gift for identifying blocks and patterns that are keeping a person stuck and from the stage he uses his advanced intuitive gifts to reconnect people with their spirit, truth, and life’s purpose.
He really is a Planet Paul favorite - so much so that he is making another special appearance this year at PPM Live!
Be prepared to laugh, cry, and be inspired, all at the same time, as well as discover your life in a way that you didn’t know possible.
Don’t miss Anil on stage this year! Go to www.ppmlive23.com to book your seat for PPM Live 2023!
We can't wait to see you there!
Interview With Dan Kennedy | How Do I Become Immune To Criticism? | Episode 587
Hey everyone, welcome back to another episode of the podcast!
Today, we have a snippet of my interview with Dan Kennedy at our Cleveland mastermind event last month. Dan is talking all about criticism.
It really comes down to WHO is giving you criticism and whether or not you choose to take it.
Also... If you are a cash-pay clinic looking to scale - you need to be at PPM Live in October.
If you are an insurance company looking to get more cash in your business in the next 12-18 months, you need to be here.
Across the four days, I will be going deep into the subject of ADVANCED LEAD GENERATION and sharing with you what the most successful cash PTs do differently from everyone else.
Book your seat here now at ppmlive23.com and enjoy the episode!
Interview With Mike Michalowicz | Should I Take On Debt To Grow My Business? | Episode 586
In this one, we are taking you back to 2019 for one of our Mastermind Events in Nashville with Mike Michalowicz.
The first half of the podcast will be a Q&A with Mike, myself, and our Mastermind Members. We dive into all things finance, like debt, taxes, profits, and cash equity.
The second half of the episode will be focused on hiring. Mike talks about why he mainly hires part-time employees (who get the same amount of work done as full-time employees).
Before we get into it, be sure to book your seat for PPM Live 2023, happening October 19th to the 22nd here in Orlando.
Go to ppmlive23.com to book your seat and enjoy the episode.
Interview with James Lawrence | How To Overcome Uncertainty From Friends and Family As A Private Practice Owner | Episode 585
Here is a snippet of my interview with James Lawrence at PPM Live 2022, where he talks about how to overcome doubts from friends and family, how important communication is, and how he ignores haters on social media.
If you missed last year's event, don't worry! We're in the exact same hotel as last year, with the same amazing stage as last year, except this year's event is going to be TWICE as big and the money we've spent on SPEAKERS is TWICE as much... It means last year's event was epic, but this year's is going to be even better. Please do not miss out... Book your tickets here now: https://ppmlive23.com/
Interview With Kevin O'Leary | How To Increase The Lifetime Value Of A Patient | Episode 584
In this one, we're throwing it back to 2021 to my interview with Kevin O'Leary.
We talk about the importance of the customer journey, how to increase the lifetime value of a patient, and Kevin's business standards.
Make sure to listen to the end, where I ask Kevin if it really is true that he made his kids fly in economy because they didn't have any money...
You know I can't let you get away without talking about PPM Live 2023...
If you are FED UP, Money is drying up, and you have too much to lose at the hands of big insurance...
...Or, you're just getting started in scaling a 100% cash PT practice, then all of these are PROFOUND reasons to commit to being at PPM LIVE 23 in October.
Book your seat at ppmlive23.com and enjoy the episode.
Interview With Daymond John | "Do the Doubts Ever Go Away?" | Episode 583
In this one, we are revisiting Daymond John's Q&A with Paul at PPM Live 2022.
Daymond shares tips on strategic partnerships, what to do if you think you're a bad boss, and answers the question, "do the doubts ever go away?"
At last year's Private Practice Marketer Live Event, we had 220 people there...
We had practice owners from across the USA, Canada, UK, Ireland, Paraguay, and as far away as the UAE.
This year, we're expecting people from Australia, Denmark, and other places from around the world that will give PPM a truly "global" feel.
Why is that so important?
Because it tells you that what we're teaching you and sharing with you is going to work for you no matter where you are in the world OR what type of practice you run...
All of the people coming to PPM live in October have one common goal: to build a profitable and successful practice - and that can be you.
Right now, you can save $600 on a ticket by going to ppmlive23.com
Go to ppmlive23.com to book your seat, and enjoy the episode!
How To Have Complete Freedom From Insurance and Doctor Referrals With Dan Kennedy - Plus A HUGE Announcement | Episode 582
Hey everyone, welcome back to another episode of the podcast!
We've got a good one for you today, with a recap of our event in Cleveland with Dan Kennedy.
Dan speaks all about how to get away from insurance and doctors and talks about how to nail patient referrals.
Also, if you didn't hear yesterday's massive announcement... here it is!
Private Practice Marketer LIVE is back for 2023 and it's taking place in the same hotel, in Orlando on October 19th-22nd...
...the only difference is this time we've DOUBLED the size of the room and there'll be twice as many people there this year.
Last year there were 220 practice owners in the room, and this year we're expecting 400.
This year, we're going after INSURANCE companies.
The whole event is about showing you how to exist and be profitable OUTSIDE of the system that is run by doctors and insurance companies.
If you are a cash-pay clinic looking to scale - you need to be here.
Book your seat here now and save $600: www.ppmlive23.com
and turn up the episode nice and loud and enjoy!
CEO Success Panel: 6 Members of Planet Paul Share Their Inspiring Stories of Success | Episode 581
In this one, I share with you my favorite part of all our mastermind events - the member success panel.
6 members share tips and strategies that are working for each one, as well as their journey and the problems they've faced, including ways my team and I have been able to help them overcome such obstacles.
Reasons to listen to this one?
Find out how one member has built a "DONE FOR YOU YOGA" program (yes you read that right - done for you YOGA), as well as how one member from Texas has added nearly $20k per month in stretch therapy revenue to their practice.
There's also a big discussion on how each of these members has GROWN PERSONALLY as well as financially.
Turn me up nice and loud as you listen to this one and prepare to be inspired...
Your next opportunity to be part of the Planet Paul community LIVE and in person is at PPM LIVE in Orlando, October 19-22.
More details soon.
How To Stack The Odds Of Success In Your Favor | Episode 580
In this one, I share with you my opening session from day 2 of the Dan Kennedy Mastermind in Cleveland, Ohio.
I share with you a revelation that I had a few years ago about how although there are many business owners you COULD be competing within your town, the reality is that it's not as many as you think.
When you make the decision to live a certain way, or act a certain way, or to invest in yourself and develop yourself you aren't competing with everyone else in town - you're down to about one or two at best.
That's why I say you can stack the odds of success in your favor - at the very least you SHORTEN the odds drastically.
Turn me up nice and loud and get ready to book those seats at PPM LIVE 23 on October 19th-22nd.
What The Best Managers Do Differently: Interview With Liverpool FC Legend John Barnes | Episode 579
In this one, I share with you an interview I did with former Liverpool and England soccer player, John Barnes.
John was a childhood hero of mine and the person that got me into soccer in the first place.
I invited John to our most recent mastermind in the UK at Tottenham Stadium and asked him about the best managers he's worked with, what made them different, and how they managed big egos. We spoke about the importance of culture and how some lessons from his best soccer teams can be transferred to business.
Turn up the podcast nice and loud and enjoy hearing from one of the world's best soccer players Plus, if you are familiar with the name "Gazza" be sure to listen to the end to hear one or two stories about him... Your next opportunity to be part of the Planet Paul community LIVE and in person is at PPM LIVE in Orlando, October 19th-22nd. Details at www.ppmlive23.com
Watch the YouTube video here.
CEO Success Panel: Four Private Practice Owners Share Their Stories of Business Success | Episode 578
Join me in this episode as we recap the 4% Mastermind event at the Tottenham Hotspur Stadium in London, and hear from 4 successful private practice owners from all over the world.
Discover their secrets to transforming startups into multiple thriving locations with a robust team.
Turn me up nice and loud as we delve into the most critical questions and insights that you can apply to elevate your own business.
------------------------
Subscribe to my YouTube channel: youtube.com/@ThePaulGough
Check out my Best Selling Books for Physical Therapists: www.paulgough.com/books
24 Hours From Dan Kennedy: How To Get The Best Out Of Our Weekend Together In Cleveland | Episode 577
For everyone who is coming to our event this weekend, here are a few top tips to get the best out of the weekend and what you can expect!
If you have FOMO, be sure to follow our Facebook and Instagram page (@ThePaulGough) to see what you're missing 😉
And don't worry, PPM Live 23 will be coming at you very soon...
We can't wait to see you soon.
Why You Should Join Me And Dan Kennedy In Cleveland This Weekend | Episode 576
We are only FIVE days away from our big event in Cleveland with me and Dan Kennedy, and it isn't too late for you to book your seat!
Why should you join us in Cleveland anyways?
Well, if you have aspirations to be a millionaire and take home a LOT of profit - this is event for you.
Go to paulgough.com/dan to book your seat and be sure to turn the episode up nice and loud.
Why Limit Yourself To Being "Just" A Physical Therapist? | Episode 575
In this episode, I talk about why you need to start thinking bigger and stop limiting yourself to being "just" a physical therapist.
Is an identity expansion needed?
Why not think of yourself as a celebrity?
Be the team builder.
You should have unlimited possibilities for yourself.
It is achievable. Go after it.
---------------------------------- Subscribe to my YouTube channel: https://youtube.com/@ThePaulGough Check out my Best Selling Books for Physical Therapists: https://www.paulgough.com/books
How Can Emotional Fitness and Lead Generation Multiply Your PT Clinic's Revenue? | Episode 574
Welcome back to another episode of the podcast!
Today, Paul is sharing what it means to be emotionally fit and how it will boost your PT business's success - and also tells us why selling to people who DON'T know about physical therapy is KEY to multiplying your revenue.
Make sure to book your seat for our upcoming event with Dan Kennedy in Cleveland on July 8th and 9th.
There's only a week and a half left, and you don't want to miss this. Go to paulgough.com/dan to book your seat. Enjoy the episode!
P.S. - watch the full travel vlog on my YouTube channel here: https://youtu.be/9wgMtXfk3oU
Are You Making These Mistakes in Your PT Career? | Episode 573
Welcome back to another episode of The Paul Gough Audio Experience!
In this episode, Paul is sharing three of the most important things he has learned from Dan over the past 10 years.
Firstly, "approval is absolutely not needed", secondly, "the marketers of the business make the most money", and lastly, "experts educate".
Be sure to book your seat for July 8th and 9th at paulgough.com/dan - it's coming up quickly.
Turn the episode up nice and loud, and enjoy! P.S. - watch the full travel vlog on my YouTube channel here: https://youtu.be/9wgMtXfk3oU
My Trip to See Dan Kennedy - Plus, 7 Key Lessons I’ve Learned About Business in the Last 10 Years | Episode 572
A few weeks ago, I flew to spend the day with Dan Kennedy in his home in Cleveland (see that video here: https://youtu.be/U2dJg-mrmOQ) I went to Cleveland to prepare for our big event on July 8th and 9th, with Dan, and we talked openly about the future of PT (listen to the podcast here: www.paulgough.com/podcast/episode-567) We'll discuss how shifting your mindset from practitioner to marketer can change your PT career, and how you can get to a point where APPROVAL ISN'T NEEDED. You will learn... - How I met Dan Kennedy - That approval isn't needed - The importance of being the marketer of business - The difference between habit force vs force of habit - Emotional fitness - Why you should be positively stubborn - Lead generation These are some of the best things Dan taught me, so why not join us in Cleveland on July 8th and 9th? Details here: paulgough.com/dan
P.S. - watch the full travel vlog on my YouTube channel here: https://youtu.be/9wgMtXfk3oU
Is The Government's Preference For Big Business Hurting Private Practice Owners? With Dan Kennedy | Episode 571
Welcome back, everyone! Today, Dan Kennedy and I take a closer look at the growing influence of large corporations in the healthcare industry and the challenges facing private practices.
What does the future hold for physical therapists? Keep listening to find out.
By the way, have you booked your seat for Cleveland yet? Join Dan and me in Cleveland on July 8th and 9th - it's coming up quickly, so don't wait! Go to paulgough.com/dan to book your seat!
Enjoy the episode!
P.S - Watch the full video interview on my YouTube channel HERE.
Is Your Bad Relationship With Money Stopping You From Growing Your PT Business? With Dan Kennedy | Episode 570
Welcome back to another episode of the podcast! Today, Dan Kennedy and I are discussing the factors that keep business owners from achieving financial success.
You must have the right mindset and behavior to be successful.
Did you know we are less than one month away from our big event in Cleveland? Join me, Dan, and many other like-minded business owners on July 8th and 9th in Cleveland, Ohio.
Book your seat at paulgough.com/dan and email paul@paulgough.com if you have any questions. Let's turn up the episode nice and loud, and enjoy!
P.S - Watch the full video interview on my YouTube channel HERE.
Are You Missing Out On Financial Success? With Dan Kennedy | Episode 569
Welcome back to the podcast! In this episode, we revisit my trip to Cleveland to see Dan Kennedy, as we explain the importance of identifying your target audience, repelling those who don't fit your target market, and communicating effectively to grow your business.
if you are avoiding to market, you will be at a significant financial disadvantage, so keep listening to learn how to stand out in a crowded market and take your business to the next level.
And don't forget to book your seat to come and see Paul and Dan live in person in Cleveland on July 8th and 9th: paulgough.com/dan
P.S - Watch the FULL video interview on my YouTube channel HERE.
"Is Now The Right Time To Start Marketing To Affluent Patients?" with Dan Kennedy | Episode 568
I found some UNRELEASED content from when I went to Dan's house in Cleveland, Ohio...
In this episode, Dan Kennedy talks about the consolidation of big healthcare systems and how important it is to have multiple sources of patients. Listen to why Dan says "the worst number in business is one."
Dan will be joining us in Cleveland on July 8th and 9th, and we'd love to see you there too. Book your seat at www.paulgough.com/dan, turn me up nice and loud, and enjoy.
P.S - Watch the full video interview on my YouTube channel here: https://youtu.be/U2dJg-mrmOQ
Interview with Dan Kennedy: What Does the Future of PT Look Like (If You're Still Stuck Inside Insurance & Doctor Referrals) | Episode 567
In this one, I sit down with the world's No.1 Marketing Expert Dan Kennedy in his office, at his home in Cleveland.
I flew there for the day to prepare for our big event together and we talk openly about the future of PT... How PTs have become a "second class citizen" in health care ... and the "Darwinian consolidation" that PTs need to be aware of where the big hospital systems are trying to buy out the small independents (and make it impossible for those left to compete).
This takeover is real, it's happening all across the country and it's a huge threat to small independent practices like yours.
We talk about the strategy you need to adopt if you want to avoid being "swallowed up" and be one of the remaining "independent and successful" PT Practices as well as why even if others lower their prices, or accept lower reimbursements, you CAN NOT do the same thing for the SAKE OF YOUR PATIENTS, your staff and your SANITY.
*Note: You can also WATCH this episode on my YouTube channel HERE.
(The title of the video is the same as this podcast episode - why not subscribe to my channel when you get there?)
A big reason to watch it as well as listen? You'll get to see inside Dan's famous basement, where he conducts all of his meetings, writes his books, and meets with clients.
The 2-day Mastermind with Dan takes place in Cleveland on July 8-9th. Book your seat here: www.paulgough.com/dan
"Meet DAN KENNEDY at our July 2023 Event (...Plus, 4 of the Best Lessons Dan Taught Me)" | Episode 560
If you can hear the excitement in my voice in this podcast - it is real. In this one, I confirm the rumors that "YES", we're bringing the marketing legend that is Dan Kennedy to the stage, live and in person, at our July 8-9th Mastermind Event (in Cleveland, Ohio). Details at: www.paulgough.com/dan
Dan and I will be hosting a two-day Mastermind meeting titled:
"Zero to Million" - The unspoken secrets of renegade Millionaires (PLUS, the even BIGGER secrets of Insurance to Cash Pay Success).
We've had some amazing speakers at my past events - from Shark Tank's Kevin O'Leary, Daymond John, and the "Iron Cowboy" James Larence - and Dan is well up there with these amazing names (...if not right at the very top of the pile!). Request all of the details on the event from here: www.paulgough.com/dan or send an email to paul@paulgough.com. There are just 25 general admission seats available - so be quick to book yours.
P.S. Be sure to listen right to the end of the podcast because I share with you 4 hugely valuable lessons that Dan has taught me in the ten years I've worked with him and known him. The last twenty minutes of the Podcast is a recording of me LIVE from stage at a recent event in Las Vegas recently where I shared with 100+ practice owners just some of the many ways Dan has radically shifted my thinking and actions that in doing so has radically changed the circumstances of my life - for the better.
P.P.S If you are wondering who Dan Kennedy is, just Google him...