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Useful Marketing Stories with Paula Ronan

Useful Marketing Stories with Paula Ronan

By Paula Ronan

This podcast aims to bring you useful stories from real businesses about marketing tools, campaigns, strategies that have worked and some that haven't. I have been working in marketing since 1995 in the UK and Ireland with a very wide range of wonderful clients in a variety of industries. What I have learned is that every business is unique but that the same principals can be applied to all. I hope that you learn something useful from my podcast guests.
Currently playing episode

Susan Hayes Culleton - The Positive Economist

Useful Marketing Stories with Paula Ronan

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Mag Kirwan of Goatsbridge Trout Farm - the Eat Trout Episode
Mag Kirwan of Goatsbridge Trout Farm - the Eat Trout Episode
Mag Kirwan owns and runs Goatsbridge Trout farm with her husband Ger in Thomastown, Co. Kilkenny.  I met Mag many years ago in a Sustainable Learning Networks research programme in Waterford and am so impressed with how she has built up her business through the years.  Her passion for her product and her brand is powerful and infectious. Here Mag shares her story and there are many elements to it that will inspire and inform anyone with an interest in business and marketing.  I love Goatsbridge Farm trout, smoked and unsmoked, paté and more and cannot recommend it highly enough - here is the link to the Goatsbridge site if you want to give yourself a treat https://goatsbridgetrout.ie/. 
45:48
November 14, 2022
Ken McHugh producer, trainer and expert in audio and video content
Ken McHugh producer, trainer and expert in audio and video content
Ken McHugh is a many of many talents. He is a musician and a producer as well as having a real gift for training others in the art of creating and producing content for podcasts, social media videos and more. In this episode Ken delivers lots of tips to help you get going with podcasting and more to market your brand or business. 
45:11
October 20, 2022
AJ Saunders Digital Marketer and Content Strategist
AJ Saunders Digital Marketer and Content Strategist
AJ Saunders has been turbo-charging his clients' businesses with really smart content and digital marketing strategies for some time now. He is a man with a mine of information and is well worth listening to.  His strategies help to promote client websites, social media channels and ecommerce stores. He is extremely generous with his advice and is full of stories that demonstrate how to achieve great successes in online marketing. AJ also introduces us to his P.O.C. - Pain Outcome Cash system - listen in to find out how that can help you. 
34:45
September 27, 2022
Ken Madden of The Lismore Food Company
Ken Madden of The Lismore Food Company
Ken Madden of The Lismore Food Company joins me to share the store of this fabulous brand, born in the beautiful village of Lismore in West Waterford and currently setting the world on fire in a lovely, gentle and joyous way!  Ken talks about the origin of the business and the brand and marketing strategies used to establish and grow The Lismore Food Company Brand.  If you work up an appetite while listening, you can order some of Ken's goodies on https://thelismorefoodcompany.com/.
47:29
August 11, 2022
Horse Sport Ireland's Sophie D'Alton
Horse Sport Ireland's Sophie D'Alton
Horse Sport Ireland is the national body in Ireland governing horse registrations and horse sport regulation. It also promotes the Irish horse across the world.  In this episode, Sophie Dalton, marketing manager of Horse Sport Ireland, shares a little of how she brings attention to Irish-bred horses using innovative events and social media marketing. 
16:19
July 07, 2022
Susan Hayes Culleton - The Positive Economist
Susan Hayes Culleton - The Positive Economist
Susan Hayes Culleton - "the Oprah of finance in Ireland" shares some of the stories of the marketing behind The Positive Economist and the Savvy Woman brands. Author, trainer, speaker, entrepreneur and innovator, Susan brings a refreshing approach to finance and business.  Here she is generous and straight-talking in sharing her experiences, insights and advice. 
24:30
May 27, 2022
Jack Harte of Harte Outdoor Lighting speaks to Paula Ronan
Jack Harte of Harte Outdoor Lighting speaks to Paula Ronan
Jack Harte shares his insights on how he has grown the family business, Harte Outdoor Lighting, over recent years.  Paula Ronan is a marketing consultant based in Wexford, in the South East of Ireland, who has worked for many clients big and small in the UK and Ireland over many years.
20:34
March 03, 2022
The Truth About Marketing - Paula Ronan speaks to Blaise Brosnan
The Truth About Marketing - Paula Ronan speaks to Blaise Brosnan
For the first The Truth About Marketing podcast episodes, I get to talk to Blaise Brosnan - business coach, trainer and author. Blaise shares his incisive knowledge with us on the dangers of not being focused in targeting customers and doing the same marketing as other businesses - we need to work out what is best for our business. As with every chat with Blaise, there are pearls of wisdom strewn throughout! Blaise's website Blaise on LinkedIn My website Me on LinkedIn
21:35
February 19, 2022