Marc Del Priore - What is the best pricing model to build or invest in?

When building or investing in a business, what type of pricing model should you look for? My next guest has a company that is #865 on the Inc 5000 Fastest Growing Companies in America in 2022. What's even more impressive is there are only three employees in the company. In this episode, we talk about his business model, how he automates sales, and how he charges his customer. If you’re an entrepreneur looking to build a company or an investor looking for the right type of business model to invest in, this episode will give you some key takeaways. Please welcome Marc Del Priore.

Key Timecodes

(01:08) - The background story
(02:14) - Understanding his company's business model
(03:20) - Deeper into his business model and clients
(05:27) - The instant leads selling to the corporate clients
(06:52) - How does he charge the corporate customers for these leads?
(07:47) - How long has the company been operating and with how many employees
(08:19) - How his company became the #865 on the Inc 5000 Fastest Growing Companies in America in 2022
(09:16) - What do the three employees do in the company's routine?
(10:08) - Understanding the company growth curve and strategies
(11:37) - Does he work with any other business in parallel, or this is a full-time gig?
(12:04) - How many hours does he work per week?
(14:50) - Understanding the acceleration stage of his business
(16:09) - Are the prospected clients primarily B2C?
(16:21) - Understanding the automated ways of that business model to bring in the clients
(16:55) - What software or system did he uses to automate that leads?
(18:39) - Did he hire an agency to help with copywriting and similar processes?
(19:08) - With this automated lead generation business model, how does he drive customer relationship building?
(20:16) - How can his clients control the leads ticket under that business model
(22:32) - How about the numbers: what are his revenues?
(23:32) - Any key takeaways about what is not working?
(24:54) - How does he prospect the bigger corporate clients?
(26:13) - A quick story about his biggest mistake or big win on his journey
(26:24) - Summarizing the impressions about his business model
(30:06) - The worst and best business or investment advice he ever received
(31:32) - Guest contacts

Payback Time Podcast

Payback Time is a podcast for investors. The goal of this podcast is to help make investing approachable and easy to understand. We will interview beginner and experienced investors and ask them to share stories on how they got started, what challenges they faced, what mistakes they made, and what strategy works for them today. The overall objective is to provide you with a roadmap that helps you become a better investor.

S1E71 - Mark Herschberg - CTO / Speaker / Author / MIT Instructor

Payback TimeBy Sean TepperOct 22, 2021