Our mission with the Paycheck to Passion podcast is to show people how they can make a living on their own terms in the new economy we have found ourselves in - as a solopreneur.
It’s a mission we believe in with our whole hearts – but it’s not easy. According to the Wall Street Journal, over 75% of start-up businesses fail in the first 5 years. The missing piece is both education and empowerment. Entrepreneurs need mentors.
Through interviews with entrepreneurs who have made it work, Meredith & Jasper, help to inspire others that they can do it too.
Meredith & Jasper are working with client, Sheila Galligan, who is just getting started in her new Podcast Matchmaker business and has been getting her first clients from people she knows, working on her process, and getting her first case studies and testimonials. Now she is ready to amplify her presence and get her service out to people who don't yet know her.
What she needs is to understand who SHE is & how she is going to put herself out to the world - that is, her Brand Story - Brand Messaging - and, ultimately, her Marketing Message. Who better to help her work out what those should be than the Brave Master herself, Jena Rodriguez of BraveMasters.com.
In this episode Jena takes Sheila through the process of discovery on how to get to your Brand Story - which then leads to the Brand Messaging - and also how then to take what she learns from her clients & incorporate both into her Marketing Messaging.
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