Payrollin'

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Demo best practices | How to run demos that convert

Resources

Mar 14, 202335:27

Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts

Get ready to hear from two dynamic leaders in the HR and Payroll industry in this must-listen episode of Payrollin'! Matt sits down with Bryan Gorman, the Director of Marketing and Sales at TruPay, to discuss their backgrounds, leadership strategies, and tips for driving growth and success in HR and Payroll sectors.

With over a decade of experience in sales and marketing, Bryan has played an instrumental role in helping TruPay achieve record revenue growth and market share gains. He shares his insights on maintaining good relationships with support and implementation teams to ensure exceptional customer service. Matt and Bryan dive deep into their approaches for measuring KPIs, providing valuable insights and advice for business leaders, startup founders, and marketing professionals alike. Whether you're looking to take your business to the next level or just interested in hearing from two industry experts, you won't want to miss this episode!

They also talk about the following and more:

Taking on Leadership Roles
Approach to Educating Clients on Opportunities to Expand Relationship
Gaining Access, Process, and Getting the Deals

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
How to increase payroll sales | Where to start and how to approach building your sales engine
Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills

Resources

Feb 28, 202359:13

Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley

Get ready to unlock the secrets of successful B2B sales with Matt and Zach Lawley, Director of Business Development at guHRoo. In this episode, they take a deep dive into their Last 10 Deals Sold, revealing the strategies that led to their impressive sales record.

With power-packed insights and winning tactics, they break down each deal and share where they came from, how they got the deal, and the value they brought to their clients. You'll also learn about the incumbents, the pain points they identified, and the marketing and sales techniques that led to their clients' success.

But that's just the beginning. Matt and Zach also share their expertise on various topics, including targeting specific industries and markets, creating successful partnership models, and building a robust CRM.

Get ready to take your sales game to the next level with this compelling episode. Don't miss out on the insider knowledge that will help you close more deals, attract more clients, and achieve success in the world of B2B sales. Listen in now and connect with Matt and guHRoo to learn more!

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
How to increase payroll sales | Where to start and how to approach building your sales engine
Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills

Resources

Feb 22, 202342:23

Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer

In this episode, Matt had a great conversation with Marcus Sheridan, a legend in the digital marketing world and the author of the famous book "They Ask, You Answer", who will also be a keynote on the upcoming IPPA Spring Summit attendees.

They chatted about how crucial it is to have someone in the company own your content process so you can scale up, how you can become the most trusted voice in your space, as well as how this applies to the payroll industry. They also talk about the following and more:

Ownership of your content strategy
How to crush videos in 2023 and beyond
Using the right platforms for sales and marketing
What Marcus would change if he was rewriting his book "They Ask, You Answer" in 2023?
What should the IPPA Spring Summit attendees expect?

Three Takeaways:

If you want to crush with videos in 2023 and beyond getting an in-house videographer is a game changer.
Video is not just one of the things you just get overnight, like any other skill, you learn how to tell and show a story.
One of the biggest mistakes businesses make is buying into the unrealistic notion that they need to "be everywhere." You're much better off focusing on one platform and doing it exceptionally well.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

How to create 24 pieces of quality content in only 30 minutes a day
What is embedded payroll and what does it mean for the industry?
What is an ASO? | Should you be offering an ASO and how to start one

Resources

Feb 08, 202336:01

How to create 24 pieces of quality content in only 30 minutes a day

You have probably asked the question at some point - how the heck does that person create so much content? Don’t they ever work!?

The answer to that is another question; how can you create one piece of content that can be reused in ten different ways?

The more time you spend creating content, the more you understand how people do this.

Pillar content. That’s how.

What is pillar content?

Pillar content is the primary piece of content that can then be reused in other formats. Examples include podcasts, newsletters, books, and videos.

In this episode, Matt breaks down his process for creating a lot of quality content every week. Enjoy!

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

Demo best practices | How to run demos that convert
What is an ASO and how to start one
Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey

Resources

Dec 23, 202208:04

What is embedded payroll and what does it mean for the industry?

In this episode, Matt walks through the emerging market of embeddable payroll platforms, a unique new trend in the payroll industry. This is something that we have to be familiar with for us to know how to play in the new era of payroll technology. Matt covers the following and more in this episode:

What are Embeddable Payroll Platforms?
Who are the major players today?
Who are their target audiences?
The current stage or maturity level of this technology and where is it going.

Three Takeaways

Embeddable payroll systems are back-end APIs that are made to help vertical software companies to embed payroll directly into their platform.
It's not necessarily anything new compared to what we're used to in this market, it's just a new approach.
Though this is getting high valuations and raising tons of money, there might still be a handful of problems, such as getting the people set up, selling it, as well as the attachment rate, or how many of them actually opt in once things are set up.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

Demo best practices | How to run demos that convert
What is an ASO and how to start one
Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey

Resources

Nov 01, 202230:47

What is an ASO? | Should you be offering an ASO and how to start one

In this episode, Matt Vaadi chats with Marc Simmons about what an Administrative Services Organization (ASO) is, how to start one, how it works, and how it assists companies in solving the administrative burdens that they have. They go deep into how they approach the market, price the solutions, and more. They also talk about the following:

Company growth through starting ASO
External and internal definitions of ASO
Pricing strategies and what they each include in their offering
How to differentiate in the market

Three Takeaways

You have to be cheap or create immense value.
While ASO's have been around for a long time, there is still a ton of opportunity to grow in this space.
The moment you achieve consistency in your organization and establish a process, you will see the results you seek almost immediately.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

How to increase payroll sales | Where to start and how to approach building your sales engine
The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
From $500k to $8M - How Lori Brown has led PayNW to explosive growth

Resources

Oct 25, 202258:07

Demo best practices | How to run demos that convert

In this episode, Matt Vaadi shared several recommended best practices for demos that can help you and your prospects get the most out of your time. Matt discussed the following and more in this episode:

How to structure your demos
Should you really be doing the demo?
Demo best practices for success

Three Takeaways

To be successful, you must be able to demo your own solutions.
Spend enough time with prospects to build a relationship, sell the value, and then provide the best solution.
The last thing that you want to be doing is to sell to somebody who can't make the decision.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
From $500k to $8M - How Lori Brown has led PayNW to explosive growth

Resources

Oct 08, 202229:31

How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more

In this episode, Matt has a great conversation with Lee Roberts from BerganKDV about how to move from a founder-led sales organization to building out a sales team.

Lee shares how he grew his sales team to more than $25M in net new deals last year and what's next as they continue to improve.

Three Takeaways:

If you want to really grow, the CEO cannot be the only salesperson.
While there is no "silver bullet" for hiring great sales professionals, there are patterns you can recognize.
Verticalization provides more opportunities for your team as they can become the expert in a certain industry.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Sep 08, 202259:56

How to increase payroll sales | Where to start and how to approach building your sales engine

In this episode, Matt answers the following question from a client: I don't have my own sales person on staff because I'm just starting off but I really need to push on getting new clients. Any tips or tricks you can share?

Matt shares how to approach this question based on your target market, stage of business, and sales experience. You will learn how to spend your time to get the most from the investment.

Three Takeaways:

The CEO/ founder is the best and only person that should be selling in the early days if you are bootstrapped. You have the passion, the vision, the knowledge.
Understand the sales cycle of your target client - small businesses can sign today, mid-market are group purchases that have an extended sales cycle.
Nothing matters more than sales when you are starting. Nothing happens until someone sells something! In the early stage, you need to plant as many seeds as possible and get your logo in front of as many people as possible. Get out of the office and meet people.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Jun 21, 202230:04

Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills

In this episode, Matt chats with Amy Leann Wills. Amy is a marketing consultant, the VP of Marketing at TAG, and a personal branding expert. Matt and Amy discuss the following and more in this episode:

Should your company be on TikTok?
How should your content change on TikTok?
How to grow a community
The difference between your company's brand and your personal brand
More!

Three Takeaways

1. Just show people on Tiktok that they can enjoy working with your brand. It doesn't have to be so complicated. Think of what your ideal clients should be and just walk them through the steps of what you want them to do.

2. Consistency is always the key. Determine the right of your consistency and don't be overwhelmed by any social media platforms.

3. To grow followers, you need to actually want to engage with your audience. It's all about building a community and should never be a numbers game.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Hey there 👋🏻 I'm Amy...

Quick facts: I'm a marketing whiz, Enneagram 6, outdoor-loving, Office enthusiast, mom of 2.

Ohhh.. you want to know MORE.. here goes...

✨I love this current season of life. I spent most of my adult life in the pharmaceutical industry in a fast-paced compounding pharmacy. I loved my job but something was missing. I worked alone nearly all the time! While I work well alone, I also enjoy the motivation that comes with working with others. It took me ten years and A LOT of stepping out of my comfort zone, but I finally found my dream job.

✨Outside of work, I love to volunteer with various organizations. I adore working on service projects to benefit others in my community. In 2017, I worked with the March of Dimes and helped raise over $72,000, and in 2018, we raised over $60,000 in a single event. In 2019, I helped raise over $52,000 in sponsorships for Charity Ball hosted by the Junior Auxiliary. That event raised over $100,00 to support projects in our area.

✨When I'm not working or volunteering, I just like being with my family. I have two little boys and love to find ways to explore the great outdoors with them. I also LOVE getting to know new people! Please reach out and share a story or fun fact with me! Memes and Office quotes are my love language. I genuinely love making new connections and learning more about

Jun 06, 202248:14

How Disney Creates a Premium User Experience | Leadership Lessons from Disney

Matt Vaadi talks about how Disney trains their leaders and creates a premium user experience for its customers. You will learn how to diagnose your own weaknesses as a leader and identify opportunities for improvement with a proven framework.

Three Takeaways

Disney convinces college students to work low-paying internships in the blazing Florida sun because of their powerhouse employer brand.
Leadership requires the ability to verbalize and share a vision in a compelling fashion.
Creating and documenting your own traditions, symbols, and vernacular can help your culture to perpetuate.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Other Episodes You Might Enjoy:

The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
The Importance of Culture in Growing a High-Performing Payroll Business w/ Lori Winters

Resources

May 05, 202237:48

Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey

In this episode, Matt chats with Mike Kollath from Organic Payroll about how he has managed to handle running and growing three different businesses. How does he select talent, what are their processes, and how did he start offering PEO services to his clients. Matt and Mike also discuss the following and more in this episode:

Talent Acquisition Best Practices and How to Delegate Effectively
Starting a Professional Employer Organization (PEO)
Lessons Learned from Acquisitions

Three Takeaways

Delegation and trusting your people to do their job properly are the key to freeing up your time so you can pursue other ventures.
The PEO space is much less crowded but much more complicated to launch and grow.
For businesses that want to start offering payroll services, the dedicated support model is winning for local companies.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Mike Kollath is the Founder of Kollath & Associates, CPA LLC, a full service accounting firm that provides accounting, tax, payroll, outsourced human resource services to businesses, individuals and nonprofits.

Learn more about Mike on LinkedIn here: https://www.linkedin.com/in/mike-kollath-2638523/

Resources

Apr 13, 202255:33

The Riches are in the Niches - How to Target Niches with Lucy Flinn, Sonya Ahola, and Brian McVicker | Live from IPPA 2022

It is often said, "the riches are in the niches". So, why are so many people scared to niche down? Is it FOMO? Is it because you cannot scale a niche? What does it mean to even target a niche?

In this session, Matt interviews Lucy Flinn, Sonya Ahola, and Brian McVicker to learn how to leverage your existing relationships and turn them into a niche where you can prosper.

You will get real-world examples of companies that have leveraged the power of niches to create riches and how you can do the same.

We recorded this episode live from the IPPA conference in Las Vegas on March 4th, 2022.

Three Takeaways

1. To be successful, you must niche down and focus on a few target markets. You should focus on just a few because you cannot be an expert on everything.

2. Examine your customer base and determine which verticals are proving to be the most successful, and then focus on those.

3. One key success factor in niching down is the cross-business unit collaboration, particularly between marketing and sales, because both work very closely in identifying target personas and the ideal company profile.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Host and Guests

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Find Lucy on LinkedIn here: https://www.linkedin.com/in/lucy-flinn-9276663

Find Sonya on LinkedIn here: https://www.linkedin.com/in/sonya-ahola-09970b66

Find Brian on LinkedIn here: https://www.linkedin.com/in/bmcvicker

Mar 30, 202254:17

The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022

In this episode, Matt recaps and provides actionable takeaways from Jesse Itzler's talk at the 2022 IPPA Spring Summit. Jesse Itzler is the author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. He crushed it at the conference and provided plenty of actionable items which Matt shares here. Even if you were at the event, you won't want to miss it.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Mar 04, 202230:02

The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination

In this episode, Matt chats with Brian McVicker about the sales frameworks and how he has become one of the most prolific sales leaders in the industry. Brian is the VP of Sales at Payroll Network. He is an award-winning and record-setting sales professional. He has reached the highest level of achievement as both a leader and an individual contributor in multiple organizations. They talk about the following and more:

Brian's Five P Framework for Sales Success
How to grow a sales machine
The "quarters in the cushions" you are currently missing
How to determine what niches you should focus on
More!

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About Brian

Brian is a dynamic, award-winning leader with extensive experience building high-performing sales organizations. As VP of Sales for Payroll Network he hired and trained the sales team while leading the integration of HubSpot Sales and Marketing Automation and CRM systems, resulting in explosive revenue growth. Personable and empathetic, Brian is adept at building trusting relationships and facilitating collaboration with cross functional stakeholders, especially his marketing colleagues. By closely aligning sales and marketing, while adopting an automated digital sales and marketing strategy focused on niches, Brian has helped transform company culture and exceed sales objectives. As a field-relevant leader, Brian coaches his team to follow a methodology he perfected as a top-performing individual contributor. He is a graduate of York College of Pennsylvania.

Feb 17, 202259:51

From $500k to $8M - How Lori Brown has led PayNW to explosive growth

In this episode, Matt chats with Lori Brown about her journey to become CEO of PayNW. She has helped take the company from $500K in annual revenue in 2010 to $8M today while maintaining a 96% client retention rate year over year. They talk about the following and more:

Women in leadership
Operational excellence
Continuous improvement
Moving to a 100% remote team
Why you should join the IPPA
More!

Three Takeaways

1. Being agile means being willing to change as needed, which will allow a company to jump on opportunities quickly.

2. For females who wants to be in a leadership role, you need to find a company where female representation is valued. A company that will appreciate you and allow you to emerge in those leadership roles and grow your talents.

3. Diversity enables a company to innovate and take a step forward.

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About Lori Brown

Lori Brown proudly serves as the CEO of PayNW. Taking the reins in September 2021, from founder Mike Anderson, Lori has been a valued PayNW team member since 2010. She helped grow the company from $500K to $8M in annual revenue, while maintaining a 96% client retention rate year over year. Lori’s previous roles at PayNW include Chief Operating Officer and Chief Revenue Officer.

A talented leader, Lori has extensive experience in the payroll and Human Capital Management (HCM) industry. She spearheaded PayNW’s incredibly impactful Employee Retention Credit (ERC) recovery effort, helping clients reclaim more than $85 million in ERC money from the IRS. Lori was elected to the board of the Independent Payroll Processors Association in 2021 and is a Puget Sound Business Journal 40 Under 40 honoree. She is a mom of three and has been happily married for the past 20 years.

Lori continues driving PayNW forward in its goal to be the central address for a connected workforce. PayNW serves mid-size and growing businesses, throughout the United States, with cloud-based HCM solutions that include payroll, payroll tax, time & attendance, and HR. PayNW was named an Inc. 5000 fastest-growing private company for four consecutive years.

Feb 07, 202258:14

Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?

A lot of people are interested in leveraging offshore talent to move their business forward. While this is not a new thing, there are still a lot of limiting beliefs about what you can get help with from offshore teammates.

People are worried about the level of skill, getting screwed over, worried about the quality of the work, don’t trust the systems, and don’t know how to get started.

We are going to help you navigate this. We have completed over 100 contracts with offshore assistants and specialists ranging from general virtual assistants to highly skilled professionals.

We have spent well into the six figures with offshore talent over the last few years and it provides a nice supplement to our local team.

Our mindset is that we can create far more “onshore” jobs by leveraging contract talent to help us grow. In this episode we covered the following and more:

The types of tasks and projects you can offshore
Where to find remote talent
How to set your offshore teammates (and yourself) up for success
Lessons learned from our experience and how to apply it yourself

Three Takeaways

Creating clear expectations and SOP's is the only way to have success with offshore assistants.
Be diligent and patient when hiring. Make sure you have a process in place for evaluating talent.
Your offshore team should be a supplement to your local team and do basic tasks to start and grow over time.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest and Host

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Find Karen on LinkedIn here: https://www.linkedin.com/in/karen-altman-748b1a84/

Resources

Jan 21, 202235:19

Tips for hiring remote employees | Best practices for hiring remote employees

In this episode, Matt shares how to find remote teammates. Hiring remote employees can lead to a lot more work, can create some unique issues when determining who is a good fit, and you can make bad hires just as easy. We cover how to define what you are looking for, where to find people, how to actively recruit, and how to be efficient with your time.

I am taking the perspective of the small business owner here, so I will do my best to let you know what can (and should be delegated) and what you should do yourself.
We are going to discuss everything leading up to the interviews. This is the sourcing phase. How do we find the talent to fill the funnel?

Three Takeaways

Create an employee persona. If you don’t have a clear definition of the type of candidate that can fill the role, you will end up wasting a lot of time on the wrong candidates.
Make sure you do not create some generic posting! Use some copywriting skills that will entice the reader to apply and properly represent your culture. You can also make a quick culture video - use Loom or some other tool. It doesn’t need to be well-produced!
Don’t sit back and wait. Be proactive. With such a large talent pool at your disposal, you can spend a lot of time if you’re not careful.

Enjoying the show?

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Host

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Resources

Jan 06, 202230:36

Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates

In this episode, Matt gets into some of the pros and cons of hiring remote teammates along with his own personal experience leading a hybrid team. He discusses the following and more!

Growing a remote workforce is a trend that was accelerated by Covid-19 but it can be scary if you are used to the old way of doing things.
How do you hire, retain, and engage top talent while maintaining compliance across state lines? This can be a big challenge for small businesses.
We are going to be going through a series on remote work where we will address all areas including recruiting, hiring, performance management, and even terminations. Today we are going to kick it off with should you hire remote workers.

Three Takeaways

Remote hiring reduces wasted time and people can be productive, however, it also makes it harder to get people to collaborate.
It's important to know the people you're hiring in the respect of knowing what's the right thing for them. Knowing the reality of why do they like or dislike working remotely.
Be extra intentional about culture when everybody is remote because you don't have control over the influences around them. Think about how you can keep culture top of mind in a remote environment.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Resources

Dec 22, 202114:50

How to Get More Referrals | A Proven Method

In this episode, Matt shares how your payroll company can get more referrals and build out a referral program. He discusses the following and more!

Why are referrals so important?
Who can refer us to new clients?
How can you make yourself easier to refer?
How can you stay top of mind?
Proven tips and methods on how to acquire more referrals.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Three Takeaways

When you go to the bank for the first time, you can't just walk in and ask for money; you have to make deposits first. The same is true with referral relationships; you have to make some deposits first by offering real value before being able to earn a referral.
Giving a clear snapshot of what your target client accounts look like and becoming a specialist in one industry will make it easier for you to be referred by your referral partners.
Once you've made enough deposits to your referral partners, it's ok to ask. You'll never get any referrals if you don't ask but don't just ask any general questions, ask specific questions.

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Resources

Dec 09, 202133:41

How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22

In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Karen discuss the following and more:

The goals and marketing strategies for the 4th quarter of 2021
Marketing successes and failures
Potential marketing obstacles and opportunities during selling season
How to earn trust by providing superior value

Three Takeaways

It takes seven hours of interaction with a prospect on average to win a new deal. Using automation and content allows you to create trust and value without having to talk to all of your prospects for seven hours.
Ensuring we're in front of our current clients and meeting their needs is just as important as trying to attract new clients. Client retention and referrals can be your biggest revenue drivers.
The more you give, the more opportunities you will create. If you consistently give out valuable information, you'll earn trust, and your brand will become known for being more than simply a commodity.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Karen Altman is the Marketing Director at guHRoo. She develops the marketing strategy and executes all marketing initiatives to increase inbound leads and grow the payroll and HR outsourcing business.

Karen has been with guHRoo for close to three years and has nearly 10 years of marketing experience.

Resources

Nov 09, 202156:13

Growing Through Acquisition - When does it make sense to acquire payroll companies?

In this episode, Matt chats with Matt Morley about acquiring payroll companies or payroll books of business. Matt is the Chief Investment Officer at Pendleton Street Business Advisors. His responsibilities include business analysis, investment research, and coordinating work-product for client engagements. In this episode, Matt and Matt (Matt squared) discuss the following and more:

Should you grow organically or via acquisition?
The challenges of growing via acquisition
How to evaluate and finance deals

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Three Takeaways

Acquisitions allow you to grow faster than organic growth and provide built-in infrastructure and opportunities for operational improvement.
Don’t ignore the obvious downsides of a deal. The light will shine on all aspects of a deal before it closes.
Deals are not as hard to finance as you think. The SBA programs are not only good financing mechanisms but also help to evaluate the deal itself.

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Matt has an eye for numbers, a head for strategy and a keen ability to marry clients’ future goals with current business reality. At Pendleton Street Business Advisors, he lends his analytical gifts and thoughtful processes to all aspects of clients’ personal and company finances. As the firm’s Chief Investment Officer, his responsibilities include business analysis, investment research, and coordinating work-product for client engagements.

Prior to co-founding Pendleton Street Business Advisors with John Barnes in 2013, Matt served as the Chief Investment Officer of WHM Capital Advisors, LLC. A graduate of the University of South Carolina, he is a Certified Valuation Analyst, Certified Exit Planning Advisor, and he has completed the FINRA Series 65 Uniform Investment Adviser Law Exam in order to register as an investment adviser representative.

Resources

Oct 26, 202154:44

The Value of Niching Down | How Mike Ritzema Grew a Niche Payroll Company

In this episode, Matt chats with Mike Ritzema about niching down and focusing on one industry. Mike Ritzema is the President and founder of Superior Trucking Payroll Service. In this episode, Matt and Mike discuss the following and more:

"The riches are in the niches" - how to stay focused on one industry.
Should you create your own software? Pros and cons of programming your own software.
Anyone who is an expert in everything, is an expert in nothing. Stay in your lane.
How to get traction in a niche.

Three Takeaways

You have a larger addressable market by niching to an industry vs. going local. Mike could never sell to all the trucking companies. Don't have a scarcity mindset.
When you focus on one industry or niche, you create *positive* forced constraints. You are marketing, serving, and speaking directly to your target audience at all times.
There is less competition when you are focused on one industry. You differentiate naturally and can better serve your target market. It is easier to acquire customers, hire, and grow.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Mike is the President of Superior Trucking Payroll Service. Superior Trucking Payroll service helps trucking companies save money on their payroll through constantly researching best practices in the trucking industry. We serve clients nationwide.

http://www.truckingpayroll.com

Resources

Oct 12, 202158:35

How to Improve Your Implementation Process | Jason Gullett | Episode #19

In this episode, Matt chats with Jason Gullett about all things implementation. Jason is the Director of Client Success at guHRoo and oversees new client onboarding. In this episode, Matt and Jason discuss the following and more:

The implementation process - front to back
Mistakes we have made when setting up new clients and how we fixed them
How we learn what to improve and how we execute those improvements

Three Takeaways

Client onboarding is the most important part of the relationship. You can control the success of the relationship by having a great process in place.
Your onboarding process is never “done”. You can constantly improve and you can never do too much to improve the experience for your clients.
Managing and creating expectations is critical. Offering a “you are here” throughout implementation is very helpful for clients.

Subscribe Now!

Marketing Case Study - How we 10x’ed Our Inbound Leads

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Enjoying the show?

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

About the Guest

Jason Gullett is the Director of Client Success at guHRoo. He leads the Account Management team for all clients and works diligently to ensure that projects and timelines are on track.

Jason is passionate about making sure that the customer experience is one to be desired and that the relationships built during the implementation process continue to grow.

Jason has been a member of the guHRoo team for nearly two years and has a deep history of consulting, implementation, and project management.

Resources

Oct 05, 202152:31

LinkedIn: Why You Need to Focus on the Platform and How to Grow Your Audience | Episode #18

In this episode, Matt shares "how to do LinkedIn". He covers the below and more!

Why should you be active on LinkedIn?
What is your niche?
What should you talk about?
Who am I talking to?
How to optimize your profile
How to grow your community
Why and how to engage with others content
How to create engaging content
Repurposing content

____________________________

Ways we can help you:

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it!

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

About Matt

Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/

Aug 24, 202139:00

Cheryl Whelan, IPPA - How to Differentiate Your Payroll Business, the Value of Associations

Today Matt chats with Cheryl Whelan, the Executive Director of the Independent Payroll Providers Association (IPPA). They talked about the value of membership in IPPA and what it takes to create a successful payroll business. Here are a few things they covered:

How do you become a trusted advisor for your clients?
Ways that you can differentiate your payroll company
How the IPPA provides content for every role in your company.
In-person vs virtual events. The future of IPPA events.
Learning from your peers. Why sharing is caring.
Why should you join the IPPA?

____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it!

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

About Cheryl:

Since joining the IPPA team in 2006, Cheryl has gained experience working on membership drives, conference planning and vendor management. In her current role as Executive Director, she is responsible for overseeing all aspects of the association, driving innovative ways to support the membership and hitting financial targets.

Cheryl reports directly to the board, bringing IPPA’s mission to strengthening relationships, sharing best practices, providing education, and driving compliance awareness to life. When not in the office, she enjoys cheering on her alma mater, the University of Missouri, and traveling with her husband and seven-year-old son.

Aug 03, 202139:06

Why Clarity Matters in Growing Your Payroll Company | How to Achieve Your Vision

In today’s episode, Matt chats with Jeff Garrison from Results on Purpose. Jeff coaches payroll bureau owners and leadership teams. They covered a wide range of topics including effective strategy, leadership, operations, how to align your team with the vision, and more.

During this insightful episode, Matt and Jeff cover the following topics:

The importance of leaning into your strengths.
The significance of having clarity of vision.
The right mindset to achieve your goals.
What a leader's perspective should be.
How strategy affects the outcome.

____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

More about Jeff:

Results On Purpose was created to help entrepreneurs and their leadership teams imagine their future and then to make it true. It is the reason our company exists.

Jeff is passionate about using the Results On Purpose approach for entrepreneurs, which is combined with CliftonStrengths, to help entrepreneurs and leadership teams increase profit, accountability, and enjoyment in their enterprises. The system is made up of tried-and-true ideas and tools that provide any firm the foundation it needs to grow in sales, profit, and greatness.

More importantly, business owners and their leadership teams become great leaders, inspire loyalty and commitment from both their employees and their customers, and have a positive impact on the lives of their people and their community. Results On Purpose is dedicated to helping entrepreneurs and business leaders perform at peak levels individually and in teams to make a positive impact on the lives of their employees, customers, and community.

Jul 22, 202157:41

The Difference Between Growing and Scaling | Driving Up Your Valuation

Today on the podcast, Matt sits down for a chat with guest Matt Morley. Matt has an eye for numbers, a head for strategy, and a keen ability to marry clients’ future goals with current business reality. At Pendleton Street Business Advisors, he lends his analytical gifts and thoughtful processes to all aspects of clients’ personal and company finances. As the firm’s Chief Investment Officer, his responsibilities include business analysis, investment research, and coordinating work-product for client engagements.

____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

Show Notes:

0:37 What are some of the things that business owners do that devalue their business?

2:43 When is the right time to start adding services for your business?

4:54 "I think the bigger challenge is cutting something lose that is not working because we all want to be right..." - Matt Morley

6:46 What's the difference between growth and scale?

6:49 "In order to scale you have to grow but just because you're growing doesn't mean you are scaling." - Matt Morley

12:58 Is there any inflection point from headcount or maturity perspective we start to see less reliance on ownership or key players?

15:42 Why is it important for business owners to know their own numbers?

23:36 "If you're growing your business's value intentionally by addressing risk and opportunities that can add value a lot of times a buyer you never expected will come around" - Matt Morley

27:39 What niche are people not actually talking about enough?

33:35 Will it increases the value of your business or will it be a distraction?

38:35 "There are a million right answers. You just have to pick one and run with it." - Matt Vaadi

45:29 Business value is not just about dollars.

Who is Matt Morley?

Matthew Morley is a financial advisor based out of Columbia, South Carolina, who has been in the financial industry for 12 years. Morley is an advisor for Pendleton Street Advisors, LLC. During their career, Morley has held roles at Whm Capital Advisors, LLC and Pendleton Street Advisors, LLC. Morley has a Series 65 license, which qualifies them as an investment advisor representative, and can work in North Carolina, South Carolina, and Virginia.

Jul 08, 202154:22

How Matt Lovitz Onboards Hundreds of New HCM Deals Every Year

In this episode, Matt chats with Matt Lovitz, a Business Consultant at BerganKDV. On a day-to-day basis, Matt helps companies manage their business risk and solve operational, technology, and fiscal challenges they might face. He works at a fast pace and is able to win clients and prospects over by how he operates — focusing on the consequences of not moving from the status quo.

____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

Show Notes:

00:41 Matt talks about how he became a master of efficiency

03:59 What is a COI or Center of Influence? How to grow your referral channels

10:34 Matt's use of the CRM

16:04 Why it is important to have a Sales Process

20:45 “Go work on folks that might actually be a good partner for your business instead of trying to chase down deals that are just not a good fit” - Matt Vaadi

23:54 Local as a Value Prop

28:33 “But when you lose it’s also equally as important as the one you win to find out why” - Matt Lovitz

31:35 Why asking the best questions means everything

42:55 Getting time with people and cultivating relationships are part of the Sales Process

More about Matt Lovitz

Matt graduated cum laude with a degree in economics from St. Cloud State University, is the president of the St. Cloud Sertoma Club and is co-founder of the Veteran Valor Farm.

BerganKDV is a leading professional services firm with a contagious culture; where growth is fostered and making a difference means something. Our values drive our decisions and our passion is empowering people and creating wow experiences for our clients.

Matt Lovitz was recently named 2018 Sertoman of the Year by the St. Cloud Area Sertoma Club. Lovitz works in BerganKDV’s St. Cloud office, where he is the market sales leader.

“Matt is known as a go-getter and he uses those talents to serve his community,” said St. Cloud Market Leader Russ Sand, “Matt is in charge of fundraising for the Sertoma organization, and not surprisingly, the organization recently had its most successful fundraiser ever, with more than $21,000 raised in one evening.”

Resources:

Email: mlovitz@veteranvalorfarm.org

LinkedIn: Matt Lovitz - Business Consultant, Nonprofit Leader, Veteran

Phone: 320 229-6134

Bergankdv.com

Veteranvalorfarm.org

Jun 07, 202151:25

How a Shorter Work Week Improved Fivable's Productivity

In this episode, Matt talks with Bryan Murdaugh at Fivable about going to a 4 day work week. Fivable adopted a rotating 4-day work week as an experiment back in May 2020.

In February 2020, Fivable was 100% co-located in their Irmo, SC office. After the 4 day work week implementation, in August 2020 Fivable was located in 4 states, 3 time zones, and just one or two members of their team will find their way into the office during the day.

Fivable’s 4 day work week experiment worked well enough that they are still on that same schedule today. Fivable saw productivity increase, employees needing less PTO, and an overall happier environment.

Listen as Matt and Bryan discuss what the 4 day work week looks like and how Fivable implemented the change while balancing the needs of their clients.

Here are some topics that are covered.

The initial results seen in productivity when Fivable made the 4 day work week switch.
How The Fivable 4 day work week was structured in order to still meet client needs.
Tools to make remote work successful
What would Bryan change about the process of going to a 4 day work week?
What Are Some Simple Automations To Fix Dull Mundane Tasks

____________________________

Ways we can help you:

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

About the Guest Bryan Murdaugh

Bryan is a web nerd. He started Fivable in March 2010 to make the web a more beautiful place. That appreciation for beauty has shaped the web into a more useful place. Bryan helps businesses to reach more people, improve the way their business moves data, or tell their business story with eloquence.

Fivable has been particularly successful with innovative hardware startups, service companies, and non-profits afraid they're limiting growth by using paper-based systems, frustrated that their teams depend on multiple systems that don't talk to each other or have a great idea to make their product connect to cloud-based data capture systems. At the end of the day, Fivable creates well-fitting web software systems that help their clients save time, minimize frustration, and maximize profitability.

Jun 02, 202156:54

Who Not How & the Power of Peer Mentoring

In this episode, Matt chats with Paul Abel, President of Elite Ventures and PosterElite. Over the last several years, Paul has quickly grown his company, all while reducing his headcount and improving his bottom line. He shares how in this episode.

Paul has been an entrepreneur for many years. He has seen his own family struggle with compliance issues in their business and decided he is not going to allow the same issues in his business.

He worked with a project manager to streamline his business processes. Through hiring this project manager he was able to reduce the number of employees to complete a project, streamline the entire process, and see the qualitative results. He also found extreme value in the networks he has built through many different network groups.

Paul discusses his journey starting as a sweat equity partner in his family business, to working with payroll peer mentoring groups and business coaching groups. He found a way to simplify compliance issues for his business as well as other payroll companies.

____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

Paul and Matt discuss the following and more:

21:40 How To Make The Commitment to Your Entrepreneurial Dream

24:52 The steps he took to optimize his business

27:50 - 28:46 How to optimize business processes

34:07 - 36:06 How peer mentoring can help your business

38:00- 39:39 How to put some skin in the payroll market game

41:24 -42:52 The Power of Group Networking

About Paul

Paul Abel has developed several brands that assist Small Business Owners, HR Professionals, Payroll Bureaus, and large corporations with HR and safety solutions.

Established in 2005, Elite Business Ventures, Inc has helped over 100,000 businesses comply with the constantly changing labor laws and safety regulations. Our solutions assist employers to cope with regulatory changes while delivering simple, cost-effective, and comprehensive solutions that prevent costly employee-related fines or lawsuits. Our posters are hanging in company break rooms across the US.

Our brands include: www.osha4less.com, www.24hourHR.com, www.MyOSHAstore.com, www.compliance4less.com, and www.PosterElite.com

Apr 27, 202149:02

Sales Prospecting in a Virtual World With Jeb Blount

In this episode, Matt chats with Jeb Blount, a world-renowned sales expert, and author. Jeb is the author of 13 amazing books on sales and sales prospecting. One of his best-selling books “Fanatical Prospecting”, details ways to make sales prospects the biggest fan of your company.

What’s covered:

They cover many aspects of sales prospecting for Payroll and HR companies. You will get actionable intel you can use immediately.

Jeb discusses many nuggets of information to help better your sales pipeline process including:

How has sales prospecting changed in the virtual world?
What is a detailed prescription for sales prospecting?
What is the main problem independent owners face with sales prospecting?
What are some sales tips for independent owners?
How to move prospects through the pipeline with micro-commitments
What is The Power Hour?
How to use stories during the prospecting process.
The Future & The Key To The New Virtual Sales World

____________________________

Ways we can help you:

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

Learn More about Guhroo and how we can help you be a sales hero: http://guhroo.co/

Apr 15, 202158:05

How to Increase Your Inbound Payroll Leads | How ERG 10x'ed Their Payroll Leads

In this episode, Matt chats with Karen Altman from the Guhroo team. She led the marketing efforts that helped ERG Payroll & HR to 10x their inbound leads. They cover the process used to help ERG create a sustainable marketing engine that creates 50+ new inbound leads every month. You will get actionable intel you can use immediately.

The team at ERG Payroll & HR was frustrated with other marketing agencies’ inability to understand the payroll & HR industry. They had worked with freelancers, agencies, and tried to do marketing internally for years.

They did not have the internal expertise or time to properly execute a marketing strategy. Over the years, ERG worked with several agencies that could not understand the payroll industry and produced no results.

Learn how Karen helped ERG Payroll & HR accomplish the following and more:

Generated more leads
Generated more revenue
Expanded into new markets

____________________________

Ways we can help you:

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

More about Guhroo: http://guhroo.co/

Mar 26, 202145:28

Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services

In this episode, Matt chats with Anthony Iannarino about all things sales. Anthony is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in complex business-to-business (B2B) sales. In this episode, Matt and Anthony discuss the following and more:

Evolution of Sales - How have sales evolved over the last twenty years?
Prospect Education - How to educate and teach clients to think about decisions and change their assumptions.
Group Selling - Selling when a group is involved in the decision.
Closing - Anthony’s most recent book is on closing. He shares his best practices on closing.
Thought leadership/ content creation - How to grow a brand and sales through content creation.

____________________________

Ways we can help you:

Learn more about Anthony here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________

*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________

About Anthony

ANTHONY IANNARINO is a highly respected international speaker, bestselling author, entrepreneur, and sales leader specializing in the complex business-to-business (B2B) sale. He is also a founder and managing partner of two closely-held, family-owned businesses in the staffing industry, leading both entities in strategic planning while growing sales. Anthony is best known for his work at The Sales Blog, which has helped him gain recognition as a top thought leader in sales strategy. He is also the designer of Level 4 Value Creation™ and Building Consensus, methodologies that help sales organizations achieve transformational, breakthrough results.

In each business, Anthony is focused on helping professionals reach their full potential. In 2007, while growing the sales force of his second staffing firm, he discovered a knack for coaching, and realized that he could make enduring contributions to a company’s sales culture. He began blogging about complex selling processes, and gravitated toward B2B companies facing challenges in sales force management and performance. His transition to professional speaking, consulting, and workshop facilitation led to the development of a trademarked methodology that has proven instrumental in helping sales organizations achieve revenue goals.

Throughout his career, Anthony has helped people in a wide variety of industries and markets think through and overcome their biggest business challenges. His greatest strength is in getting others to build consensus around what must change, and identify the resources within themselves that will drive positive results. Be it through the delivery of staffing solutions or sales strategies, Anthony is a trust builder who focu

Jan 08, 202150:37

The Importance of Culture in Growing a High-Performing Payroll Business

In today’s episode, Matt chats with Lori Winters, CEO of Thread out of Atlanta, GA. They covered a wide range of topics including company culture, sales, operations, KPI’s, and more. During this insightful episode, Matt and Lori cover the following topics:

The value of learning from your peers
Why you need a process for how to run your business
Hiring mistakes and how to avoid them
What role do Core Values play in growing a company
Rebranding a business after more than a decade
Helping your clients build a better culture

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

____________________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

____________________________________

How can your team dominate the competition now and in the future.? That is what we want you to do. All regional and local payroll providers should be working together to do this.

More about Lori

Lori Winters is the founder of Thread (formerly Choice Payroll) which provides mid-sized businesses a strategic partnership of managed services for HR and payroll functions. Her passion for the industry and desire to change the way companies function fuel her every move.

As an Engineering Graduate from Georgia Tech, Lori is always looking at how to rework systems and build upon them for improvement. She found a flawed system in the standard workplace. As a member of the Independent Payroll Providers’ Association, Lori sought to bring positive change to the payroll industry and was elected as the organization's President. After her tenure, her continued push for a better workplace drove her to make it her company mission.

How can I support the podcast?

If you enjoyed this episode, let us know by clicking the link and sharing what you learned.

Click here to share your number one takeaway from the episode.

If you have questions about starting or scaling a payroll business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Oct 14, 202055:02

Why HR Services Are More Critical Now Than Ever

In today’s episode, Matt chats with Nathan Christensen, CEO of Mammoth HR | ThinkHR out of Portland, OR. They are talking about all things HR services. During this insightful episode, Matt and Nathan cover the following topics:

Why HR services are more important now than ever
How the HR landscape has changed over the past six years (and six months)
What does the future of HR look like
What are the payroll bureaus that are winning more doing differently?
Much, much more!

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

_____________________________

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

_____________________________

How can your team dominate the competition now and in the future? That is what we want you to do. All regional and local payroll providers should be working together to do this.

More about Nathan

Nathan is CEO of ThinkHR and Mammoth HR, companies that deliver on-demand HR solutions to over 300,000 small and mid-size businesses nationwide. Nathan has been named a “Game Changer” in the HR field by Workforce magazine and was selected by the Portland Business Journal as a member of the “Forty Under 40” class. He is a recognized industry leader, speaker, and writer in the fields of leadership, human resources strategy, company culture.

Nathan's articles on management, human resources strategy, and public policy have appeared in publications such as The Washington Post, Fast Company, Forbes, and Workforce. He has also served as an adjunct professor at Lewis & Clark Law School and as a visiting lecturer at The Wharton School of Business.

How can I support the podcast?

If you enjoyed this episode, let us know by clicking the link and sharing what you learned.

Click here to share your number one takeaway from the episode.

If you have questions about starting or scaling a payroll business that you’d like for us to cover, please submit your question for an upcoming episode. We’d love to hear from you!

Sep 22, 202040:12

12 Sales Mistakes to Avoid at Year-End

In this episode Matt shares some of the most common sales mistakes made by payroll companies and how to fix them. You will learn how to increase your close rate, improve your sales process, and improve the velocity of your deals.

If you enjoy the podcast, please connect with Matt on LinkedIn and share what other topics you are interested in. https://www.linkedin.com/in/mattvaadi/

Subscribe Now!

Ways we can help you:

-> Want to grow your payroll company? Click here.

-> Looking for easy-to-use White Label HR Software? Click here.

-> Want to sell your payroll business or make a partial exit? Click here.

-> Want to grow your personal brand on LinkedIn? Click here.

Sep 04, 202031:05

How to Get Payroll Clients with Inbound Marketing: Meaningful Steps Toward Scalable, Sustainable Growth

In today’s episode, Matt chats with CJ Maurer, owner of the Gist out of Buffalo, NY. They are talking about all things inbound marketing and how payroll companies can improve their digital marketing strategy. During this value-filled episode, Matt and Matthew cover the following topics:

What digital marketing mistakes are payroll companies making?
How to be more efficient with content marketing
How to develop trust with your marketing
Where does marketing fit in client retention
How to increase loyalty and evangelism among your clients

*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message

*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters

Subscribe Now!