Payrollin'
By Matt Vaadi
Listen in as Matt Vaadi shares best practices from growing his own seven-figure payroll company and talks to other experts in the payroll and HR industry. Follow along as we tease out the best practices and processes from payroll bureaus and partners.
Matt has owned a payroll and HR company for over eight years. He has also worked for the big red machine where he was a consistent top 10% performer and award winner. He has developed HR software. He knows payroll.
AI, Automation, and Outsourcing: A Deep Dive into the Latest Payroll Industry Trends
In this episode of Payrollin', Matt Vaadi explores how AI, automation, and outsourcing are transforming payroll and business operations. He discusses how ADP and Justworks are using these technologies to boost efficiency and reduce costs, and introduces his new business venture, Outsourced Scale, which is revolutionizing operations with virtual assistants and automation.
Matt also shares insights from 100 Million Leads by Alex Hormozi and Built to Sell by John Warrillow, offering strategies for scaling businesses and refining messaging during tough economic times. Tune in to learn how these tools and lessons can help businesses not just survive, but thrive, even in challenging conditions.
🎯Want to focus more on growing your business? Outsourced Scale’s virtual assistants streamline operations so you can work smarter, not harder.
https://www.outsourcedscale.com/
📊 Save Time and Money with a PEO Partner
We streamline HR, payroll, and compliance so you can do what you do best—run your business.
https://www.guhroo.co/peo-services-concierge-hr/
🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co
➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
How Can Global Teams Leverage AI and Automation to Improve Payroll and Efficiency
What Are ADP and Justworks Doing with AI to Improve Payroll Efficiency
How Are Virtual Assistants and AI Helping Outsource Scale Streamline Payroll with Automation?
Why Should You Start Using Virtual Assistants for your Business
What Can You Learn About Business Growth from '100 Million Leads' by Alex Hormozi?
Why 'Built to Sell' by John Warrillow Is a Must-Read for Entrepreneurs Looking to Exit
How Are Payroll Companies Growing in 2025? Takeaways from the Independent Payroll Providers Association Spring Summit with Jason Gullett
Join Matt and Jason Gullett, Director of Client Success at guHRoo, as they break down their biggest takeaways from the 2025 Independent Payroll Providers Association (IPPA) Spring Summit. From leadership lessons and first payroll stress to AI adoption, offboarding best practices, and real-world insights from industry legends like Farsheed Ferdowsi and Jeb Blount—this episode is packed with tactical gems for payroll pros, HR leaders, and growth-minded firms. Whether you missed the summit or just want a deeper recap of the sessions, you’ll get an unfiltered, behind-the-scenes look at what actually resonated, what surprised them, and how they’re applying the takeaways in their own business.
Jason shares what impacted him most—from the frontline management training to the sales-to-ops roundtable and leadership mindset shifts that can change a company from the inside out. They cover real talk about AI, culture, offboarding mistakes, rev-per-FTE benchmarks, and even how to define a “perfect first payroll.” Plus, they get a little raw and a little real as they unpack what it’s like to lead, grow, and navigate the changing payroll landscape in 2025. If you're a payroll leader, sales pro, or team builder—you’ll walk away with insights you can actually use.
💡Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
🖥️ Need an easy-to-use White Label HR Software solution?
https://www.guhroo.co/white-label-hr-system-for-companies/
💸 Maximize your value when selling your payroll business or making a partial exit
https://www.guhroo.co/solutions/payroll-company-acquisition/
🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find Jason on LinkedIn here:
https://www.linkedin.com/in/jason-gullett-3a6166117/
What Were the Biggest Takeaways from the IPPA Spring Summit?
Why Should Every Payroll Pro Attend the IPPA Spring Summit?
Is Your Culture Ready for AI?
What Do the Most Successful Independent Payroll Providers Have in Common?
How Can You Improve Sales-to-Operations Handoff in Your Payroll Business?
Why Should Payroll Leaders Focus on Rev per FTE and Labor Ratio Benchmarks?
What Does a Perfect First Payroll Implementation Look Like?
Can You Build a $13M Payroll Business Without a Sales Team? Lori Brown Tells All
In this episode of the Payrollin’ Podcast, Lori Brown, CEO of PayNW, shares the strategies, challenges, and lessons that propelled her payroll company to grow from $500K to $13M in just a few years. She discusses the pivotal role acquisitions and industry relationships played in their growth, along with the hard-earned lessons from a costly sales experiment that didn’t go as planned.
Lori also highlights the importance of strategic leadership, the power of being present in industry spaces, and how the IPPA community has supported PayNW’s continued success.
From the value of peer groups to the nuances of scaling a growing team, Lori offers actionable insights for payroll professionals, business owners, and industry leaders. Listeners will learn how acquisitions can accelerate growth, why sales teams aren't always the answer, and the mindset shifts that support long-term success.
📊 Save Time and Money with a PEO Partner
We streamline HR, payroll, and compliance so you can do what you do best—run your business.
https://www.guhroo.co/peo-services-concierge-hr/
💡Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us:https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find Lori on LinkedIn here: https://www.linkedin.com/in/lori-brown-sphr-cpp/
Read her blog, Leading with Lori, here: https://www.paynw.com/leading-with-lori
What Business Mistakes Did Lori Brown Make Scaling PayNW—and How Can You Avoid Them?
How Can You Scale a Payroll Business While Avoiding Costly Mistakes?
Top Business Mistakes to Avoid When Scaling a Payroll Business – Insights from PayNW CEO Lori Brown
Lori Brown Shares Her Strategy, Lessons & Mistakes
EOS Didn't Work for Us: The Alternatives we Like for 2025
Welcome to the first episode of Payrollin' for 2025! 🚀 In this episode, Matt Vaadi explains why guHRoo decided to leave the Entrepreneurial Operating System (EOS) behind and shares their game-changing strategies for 2025 planning. From innovative AI tools that streamline operations to his must-read book pick for entrepreneurs and a personal goal-setting process, Matt offers actionable insights to help you make 2025 your best year yet. Tune in and take your business and personal planning to the next level!
📊 Save Time and Money with a PEO Partner
We streamline HR, payroll, and compliance so you can do what you do best—run your business.
https://www.guhroo.co/peo-services-concierge-hr/
💸 Maximize your value when selling your payroll business or making a partial exit
https://www.guhroo.co/solutions/payroll-company-acquisition/
🚀 Want Your Marketing to Look Like Ours?: We use Underdog Digital for all our content marketing: https://underdogdigital.co/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️ Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
Why is EOS not working for your small business? We may have some insight.
EOS alternatives we are using in 2025: see what we have tried and are now using.
How to make EOS work for your business? What we tried and why we aren’t using it.
Can You Run Your Business Without EOS?
Entrepreneurial Operating System (EOS) Review
The Realities of Starting and Running a Payroll Company with John “'JMS” Mason-Smith
In this Payrollin’ episode, Matt explores the realities of starting and scaling a payroll business with John “JMS” Mason-Smith, CEO and Co-Founder of HireWith. John shares his journey of building, growing, and exiting a payroll company, offering insights into client needs, operational challenges, and competing with industry giants.
They also discuss key steps for newcomers, including financial planning, niche selection, and building strong client relationships, along with pitfalls like underestimating costs and the complexity of client retention.This episode is packed with practical advice for anyone considering the payroll industry.
💡Take your payroll company to the next level. Get expert strategies for rapid growth!
https://go.guhroo.co/payroll-company-growth
🖥️ Need an easy-to-use White Label HR Software solution?
https://www.guhroo.co/white-label-hr-system-for-companies/
💸 Maximize your value when selling your payroll business or making a partial exit
https://www.guhroo.co/solutions/payroll-company-acquisition/
🚀 Marketing Case Study: How We 10x'ed Our Inbound Leads!https://www.guhroo.co/case-study/
💼Three Keys to Expand Your Payroll Business. Learn the top tactics to scale and grow your payroll company
📘’Ping-Pong is not a Strategy’ - Matt Vaadi’s bestselling book gives insight on creating an awesome culture. https://a.co/d/aCYbX2U
👉Enjoying the show? Subscribe Now!
►Are you enjoying Payrollin’? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
• YouTube - https://youtube.com/playlist?list=PLMl0W1BOCPymiEzeFDUrQTXSXuriHDq1c
• Spotify - https://open.spotify.com/show/5m5xhzoBPVuQodqPYWzGIf
►Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
🔴Connect with guHRoo Payroll & HR Visit us: https://guhroo.co ➡️
Subscribe:https://www.youtube.com/channel/UC7ddr3iUbx-l2_fE8KaLCUA
👉About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi
👉About the Guest
Find John on LinkedIn here: https://www.linkedin.com/in/johnmason-smith/
The Future of the Payments Industry with Eli Polanco
In this episode of Payrollin', Matt sits down with Eli Polanco, the innovative founder and CEO of Nivelo, to explore the rapidly evolving world of payroll payments.
Eli shares her entrepreneurial journey, detailing how she transitioned from a career in banking technology to solving complex payment issues in the payroll industry. Together, they discuss the challenges of building a startup in a highly regulated space, the future of digital payments, and the importance of security in payroll tech.
Whether you're interested in entrepreneurship, tech innovation, or the intricacies of payroll, this episode is packed with insights you won’t want to miss.
Key Points:
Eli’s journey from banking to payroll tech entrepreneurship
How Nivelo is addressing speed, security, and flexibility in payments
The challenges of raising capital and building a startup in the payroll industry
The future of payroll payments and the impact of digital transformation
Three Takeaways:
The importance of building a robust product in a highly regulated industry.
How digital payments are transforming payroll systems.
The critical role of trust and security in payroll technology.
Subscribe Now!
Apple | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Growing Through Acquisition When does it make sense to acquire payroll companies
- What is embedded payroll and what does it mean for the industry
- Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
The Perfect First Day Checklist for New Hires
In this episode of Payrollin’, Matt explores the ideal first day for new hires, revealing key strategies to ensure long-term employee retention and satisfaction. Discover how the first 10 days can make or break a new hire's decision to stay with your company and learn how to make those days count.
From heartfelt welcomes to comprehensive onboarding plans, Matt shares practical tips to create a positive and lasting impact on your new employees. Tune in to hear more about:
• Crafting a memorable and relevant introduction for new hires
• Structuring a smooth onboarding schedule
• Engaging new hires with the company’s mission, vision, and values
• Integrating new employees socially and professionally into the team
Three Takeaways:
1. The first day should focus on emotional engagement, not just paperwork.
2. A well-structured onboarding process can significantly improve retention.
3. Social integration and continuous support are vital for long-term success.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
20 Mistakes to Avoid for Payroll Business Growth
How to Get the Most Out of Events: A Step-by-Step Guide
The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
How We Use CustomGPTs to Save Over Ten Hours a Week
In this episode of Payrollin’, Matt, dives deep into the world of custom GPTs, sharing invaluable insights on how his team uses these tools to save over 10 hours a week. Moving beyond basic ChatGPT prompts, Matt explores the creation and implementation of custom GPTs tailored for specific tasks, shedding light on their practical applications and benefits.
From streamlining internal processes to enhancing team productivity, learn how custom GPTs can revolutionize your workflow. Matt shared the following and more:
• Understanding and creating custom GPTs
• Implementing custom GPTs for team efficiency
• Examples of impactful custom GPTs
• Integrating AI tools into daily operations
Three Takeaways:
1. Custom GPTs can significantly reduce time spent on repetitive tasks.
2. Properly programmed GPTs can enhance team productivity and efficiency.
3. Regular brainstorming and sharing sessions can help teams stay ahead in AI utilization.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
How to Develop a Partner Program
In this episode, Matt delves into the art of developing a successful partner program. Drawing from personal experience, Matt discusses how a simple cold call led to a thriving partnership that has generated over 20 deals. He explores the essential components of a partner program, offering insights for both newcomers and those looking to expand. Tune in to discover valuable strategies and practical tips for building and optimizing your partner network.
He discussed the following and more:
Developing a partner program: key considerations
The four tiers of partner relationships: referral, reseller, white label, and mergers/acquisitions
Identifying and targeting the right partners: CPAs, brokers, fractional CFOs, and bankers
Practical steps for starting and scaling your partner program
And more…
Three Key Takeaways
Building strong, mutually beneficial relationships is crucial for a successful partner program.
To optimize a partner program, have a clear vision, commit time and resources, provide resources and support to partners, and stay top of mind.
Focusing on specific verticals can enhance the effectiveness and impact of your partnerships.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://Spotify.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Get More Leads with an Employee Lead Referral Program
In this conversation, Matt Vaadi shares a simple employee referral program for client success teams that resulted in 10 leads in the first month at guHRoo.
He details the process, incentives, and benefits of the program, emphasizing its win-win nature for all involved. He also highlights the importance of consistency, communication, and rewards for successful implementation.
The program has led to top-line growth, increased client retention, and additional earnings for teammates.
Takeaways
- Implementing an employee referral program for client success teams can result in significant lead generation without additional marketing initiatives or sales headcount.
- Consistency, communication, and rewards are key to the success of the program, ensuring clear, easy-to-follow processes and motivating teammates to participate.
- The program contributes to top-line growth, increased client retention, and additional earnings for teammates, creating a win-win situation for all involved.
20 Mistakes to Avoid for Payroll Business Growth
In this latest episode, Matt shares 20 essential lessons he learned while growing his company, tailored for those in the payroll industry but valuable for any business owner. Avoid the pitfalls and set your business on the path to success with these actionable insights. He covers the following mistakes to avoid:
- Being too big picture focused
- Not following blueprints
- Attrition math
- Niching down
- Offering too much
- and more…
Three Key Takeaways
- Prioritize short-term actionable steps over distant future goals to maintain momentum and clarity.
- Concentrate on specific market segments to increase efficiency and standout in a crowded industry.
- Distinguish between marketing and sales efforts, and ensure you proactively pursue new business opportunities
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
The ONLY Four Ways You Can Generate Leads
If you don't have a predictable way to generate leads, you don't have a business, you have a hobby.
In this episode, Matt breaks down the four ways you can generate leads for your company.
Which one is your preferred method?
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
Unlock the Secrets to Scaling Your Payroll Business
In this latest episode, Matt unveils the secrets to turbocharging your payroll company's growth and scalability. From revealing guHRoo's internal scalability assessment to discussing critical areas for improvement and success, this episode is packed with invaluable insights. He talks about the following:
- Growth vs. Scale
- Scalability Assessment
- Leadership Insights
- IPPA Feedback & Invitation
- and more…
Three Key Takeaways
- Understanding the difference between growth and scale is crucial for payroll companies.
- Strong leadership, efficient financial management, and a customer-centric approach are essential for scaling.
- Engaging with the community and seeking feedback, especially at events like IPPA, fosters growth and learning.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
How to increase payroll sales | Where to start and how to approach building your sales engine
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Selling in a Virtual World
How to Get the Most Out of Events: A Step-by-Step Guide
In this episode, Matt delves into the art of leveraging conferences and events for maximum benefit, with a special focus on the upcoming IPPA (Independent Payroll Providers Association) summit. Whether you're a sponsor or an attendee aiming to make an impact at the IPPA conference or any other event, this episode is a comprehensive guide to making the most of your event experiences. He also talks about the following:
- Pre-event preparation
- Selecting the right events to attend
- Making the most out of on-site opportunities for networking and learning
- Crucial post-event follow-up to ensure a high return on investment
- and more…
Three Key Takeaways
- Before attending any event, it's crucial to have clear goals for what you want to achieve or learn, ensuring the event aligns with your objectives.
- Actively selecting sessions that align with your professional growth areas can amplify your learning outcomes and ensure that your time at the event is spent productively.
- One of the most significant steps is the post-mortem or follow-up process, where you review what was learned, reach out to new contacts, and implement new ideas, ensuring the time and resources invested in attending the event are maximized.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
IPPA Spring Summit 2024 Unveiled: Exclusive Insights & Tips to Get the Most Out of Your Experience
Join Matt and Lee in this episode as they delve into their experiences and key takeaways from the IPPA (Independent Payroll Providers Association) Summits over the years, highlighting the immense value these events offer to businesses in the payroll and HR sector. This episode is packed with stories, advice, and insights that underscore the importance of community, learning, and innovation in the industry. They talked about the following and more:
- Engaging Stories from Past Summits
- Value of HR and Payroll Community
- Expert Speakers and Sessions Previe
- Navigating HR Challenges
- Maximizing Event ROI
- Exclusive Gala Event
- and more…
Three Key Takeaways
- Networking with vendors and other business leaders can provide valuable insights into expanding service offerings and improving revenue streams.
- Implementing a tailored HR action plan can streamline operations and drive growth by addressing specific business needs.
- Engaging with cutting-edge HR technology and compliance strategies at the summit can protect your business from costly legal issues.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Biggest Mistakes and Lessons Learned in 2023 + A Dead Simple Leadership Hack
In this Payrollin’ podcast episode, join Matt, as he shares the 5 mistakes and lessons he learned in 2023. He delves into personal and professional growth, discussing significant topics like leadership, decision-making, and team dynamics in the context of running a payroll business. He also talks about the following and more:
Learning from Mistakes and Red Flags in Decision-Making
Balancing Sales Prioritization with Customer Success
The Impact of Organizational Culture and Team Dynamics
Personal Growth and Leadership Principles
and more…
Three Key Takeaways
1. Recognizing and learning from past mistakes is crucial for better decision-making and avoiding similar pitfalls in the future.
2. The balance between prioritizing sales and ensuring customer success is key to sustainable business growth.
3. Understanding and nurturing organizational culture and team dynamics can significantly impact leadership effectiveness and personal development.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
Thriving in 2023 (and Beyond): Embracing the Future of HR
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
The Perfect Exit Plan: Strategies for Maximizing Bureau Value with John Mason-Smith
In this Payrollin’ podcast episode, Matt Vaadi engages in a conversation with John Mason-Smith, CEO and Co-Founder of HireWith, delving into John's intriguing journey of selling his payroll bureau and his thought-provoking exit plans.
Throughout the episode, they explore a range of intriguing subjects, including:
- Maximizing the value of your payroll business
- Current Trends in M&A Market
- HireWith
- AI Tools for Payroll Bureaus
- Payrollin’ Podcast Updates
Three key takeaways:
1. Understanding every type of buyer's priorities and acquisition strategies can help tailor your approach when considering selling. 2. Building relationships and understanding valuation expectations can be valuable in the future.
3. The rapid changes in the world, especially with the rise of ChatGPT and AI, require adaptability to embrace new opportunities and stay ahead of the transformation.
Connect with John and HireWith
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Thriving in 2023 (and Beyond): Embracing the Future of HR
- Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
- What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Thriving in 2023 (and Beyond): Embracing the Future of HR
The dynamic nature of small businesses is evolving at a rapid pace, and to achieve success, one must embrace the changes - not fight them. Join Matt Vaadi in this Payrollin’ Episode as he highlights the key HR trends and strategies that are essential to attracting, leading, engaging, and retaining your team in this new era. Matt explores into crucial topics such as:
- Remote and Hybrid Workplaces
- Increased Use of HR Tech and AI
- Upskilling and Reskilling
- Employee Benefits
- Employee Experience
Three Key Takeaways: 1. Hybrid work is the new normal. 2. AI is not going to fade and phase out, but how we use it is going to certainly change quickly over the next few years. 3. Execute, educate, and automate around your employee benefits.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Inside guHRoo: Setting Goals and Achieving the Company Vision
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Message Mastery: Crafting Your Content Strategy
In this Payrollin’ episode, Matt Vaadi will be your guide as he shares his expertise on nailing down messaging for sales and marketing success. This episode is designed to help you gain clarity, connect with your audience, and create valuable conversations that drive results.
Matt also discusses his private Payroll Facebook Group, current listens, Payrollin' updates, and the content strategy format utilized by his marketing agency.
Three Key Takeaways
1. If you target down and narrow your niche, you're going to grow way faster and your messaging will resonate more.
2. Give your audience value, then ask.
3. Write like you speak.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
- What is embedded payroll and what does it mean for the industry?
- Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Exploring the Legal Landscape: Money Transmitter Licensing with Bridget Escobar
Have you heard of Money Transmitter Licensing (MTL)?
Take a deep dive into MTL with Matt and Bridget Escobar, as they talk about Bridget's background and delve deeper into the realm of Money Transmitter Licensing on Payroll Bureaus in this Payrollin’ episode.
They also talk about the following and more:
Model Law
MTL Penalties
How do you ensure compliance with MTL to avoid penalties
MyPayrollHR fraud case
Joining the Independent Payroll Providers Association (IPPA)
Three Key Takeaways
1. The Model Law has been adapted by various boards, each with its own set of penalties that encompass fines of different amounts, as well as categorizations as a crime, misdemeanor, or felony.
2. Understanding the extent and quantity of Payroll Processors is crucial. There are 28,000 licensed agents affiliated with the IRAs, and there are 4,800 Payroll Processors nationwide listed under Payroll Processing Services
3. If you are an independent payroll bureau, consider joining the IPPA to gain more information about the Model Law.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
- Inside guHRoo: Setting Goals and Achieving the Company Vision
- Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
The Implementation Equation: Balancing the Pros and Cons of a Dedicated Specialist
In this episode, Matt shares the pros and cons of having a dedicated implementation specialist on your team.
Get ready to gain a fresh perspective on building a dream team!
Matt covers the following and more in this episode:
What's new at guHRoo?
Matt’s recent podcast listens
An AI for anyone looking to streamline their meeting notes
The best way to implement new account in creating delightful experiences with clients
Finding top talent and improving your hiring process
Three Key Takeaways:
1. AI can truly make a difference. You can automate repetitive tasks, freeing up your team to focus on more complex and creative work which can lead to increased productivity, improved efficiency, and cost savings.
2. Operational efficiency is one thing. However, the client experience is everything.
3. If you're to be defending your talent density and culture, you need to improve your hiring process.
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Inside guHRoo: Setting Goals and Achieving the Company Vision
- Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
- What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Inside guHRoo: Setting Goals and Achieving the Company Vision
Join Matt in this episode as he gives you an exclusive look into guHRoo and how it has evolved over the past eight years. He shares insights on their goal-setting process and how it aligns with their long-term vision. Additionally, he discusses some of the tools and strategies that have helped guHRoo grow and succeed.
Throughout the episode, Matt covers a variety of topics including:
- Planning for the future: Matt shares the company's 10-year, 3-year, and 1-year plans and explains how they approach goal-setting to ensure success.
- How the guHRoo team finds and retains top talent
- Opportunities for Individual and Team improvement
- guHRoo's overall Process, Goals and Plans
Three Key Takeaways:
1. There are a million right answers, just pick one and run after it. If things change, adjust or start over if you have to.
2. Teamwork makes the dream work
3. Clear vision and clear goals bring clear results
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
- What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
- Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Breaking Through Revenue Plateaus: GTM Strategies with Mary Grothe
In this episode, Matt had a fascinating conversation with Mary Grothe, CRO at Payroll Network, Founder of House of Revenue®, Keynote Speaker, and Forbes Books Author.
They chatted about Mary’s journey to revenue success as she builds up the processes and people required to scale revenue across Branding, Marketing, Sales, Customer Success (CS), and Revenue Operations (RevOps)
They also talk about the following and more:
Go-To-Market Tactics to Kickstart Your Revenue Engine
Tools and Funnels in Building Prospects
Core Components of a Revenue Engine
Recruiting Top Talents
Mary Grothe's Books
Being Open Faith-Based Entrepreneurs
Potential challenges or considerations related to the use of AI in business
Three Takeaways
1. If you are a founder who struggles with sales, it's important to recognize the value that sales can bring to your business. To overcome this challenge, you may want to consider finding a co-founder or partner who has a skillset that complements yours and can help you with sales.
2. Finding the right tools and funnels will help you scale. Technology should be built around the processes and behavior that people need to use it, not the other way around.
3. While AI can assist in organizing and presenting new content, it is crucial to exercise caution and maintain awareness that the final output should reflect your own voice and ideas
Subscribe Now!
Apple | Google | Spotify
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
- Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
What if? | Innovation and Leadership in the Payroll Space - IPPA Summit 2023 Takeaways
In this episode, Matt shares his biggest key takeaways from the IPPA Spring Summit that took place in Las Vegas from March 1st to 3rd.
The IPPA Spring Summit is a conference where payroll professionals nationwide gather to share best practices, learn about new trends in the industry, and connect with fellow professionals.
Matt covers the following and more in this episode:
- Mike Rayburn's “What If” challenge
- Leadership Session: Hiring and Recruiting Top Talent
- Simple Formula for Copywriting
- Gaining insights from a Competitor
Three Takeaways
1. Constraints are typically where a lot of creativity comes from.
2. In copywriting, make it short, make it very concise but really compelling.
3. The best way to inspire someone is to jump into their world.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
- Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
- Demo best practices | How to run demos that convert
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Measuring KPIs Like a Pro: Tips from Two Payroll Industry Experts
Get ready to hear from two dynamic leaders in the HR and Payroll industry in this must-listen episode of Payrollin'! Matt sits down with Bryan Gorman, the Director of Marketing and Sales at TruPay, to discuss their backgrounds, leadership strategies, and tips for driving growth and success in HR and Payroll sectors.
With over a decade of experience in sales and marketing, Bryan has played an instrumental role in helping TruPay achieve record revenue growth and market share gains. He shares his insights on maintaining good relationships with support and implementation teams to ensure exceptional customer service. Matt and Bryan dive deep into their approaches for measuring KPIs, providing valuable insights and advice for business leaders, startup founders, and marketing professionals alike. Whether you're looking to take your business to the next level or just interested in hearing from two industry experts, you won't want to miss this episode!
They also talk about the following and more:
- Taking on Leadership Roles
- Approach to Educating Clients on Opportunities to Expand Relationship
- Gaining Access, Process, and Getting the Deals
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- How to increase payroll sales | Where to start and how to approach building your sales engine
- Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Unpacking Our Winning Sales Strategies: A Deep Dive into Our Last 10 Deals with Zach Lawley
Get ready to unlock the secrets of successful B2B sales with Matt and Zach Lawley, Director of Business Development at guHRoo. In this episode, they take a deep dive into their Last 10 Deals Sold, revealing the strategies that led to their impressive sales record.
With power-packed insights and winning tactics, they break down each deal and share where they came from, how they got the deal, and the value they brought to their clients. You'll also learn about the incumbents, the pain points they identified, and the marketing and sales techniques that led to their clients' success.
But that's just the beginning. Matt and Zach also share their expertise on various topics, including targeting specific industries and markets, creating successful partnership models, and building a robust CRM.
Get ready to take your sales game to the next level with this compelling episode. Don't miss out on the insider knowledge that will help you close more deals, attract more clients, and achieve success in the world of B2B sales. Listen in now and connect with Matt and guHRoo to learn more!
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- How to increase payroll sales | Where to start and how to approach building your sales engine
- Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Three Keys to Expand Your Payroll Business
Marcus Sheridan: How you can become the most trusted voice in your space | They Ask, You Answer
In this episode, Matt had a great conversation with Marcus Sheridan, a legend in the digital marketing world and the author of the famous book "They Ask, You Answer", who will also be a keynote on the upcoming IPPA Spring Summit attendees.
They chatted about how crucial it is to have someone in the company own your content process so you can scale up, how you can become the most trusted voice in your space, as well as how this applies to the payroll industry. They also talk about the following and more:
- Ownership of your content strategy
- How to crush videos in 2023 and beyond
- Using the right platforms for sales and marketing
- What Marcus would change if he was rewriting his book "They Ask, You Answer" in 2023?
- What should the IPPA Spring Summit attendees expect?
Three Takeaways:
- If you want to crush with videos in 2023 and beyond getting an in-house videographer is a game changer.
- Video is not just one of the things you just get overnight, like any other skill, you learn how to tell and show a story.
- One of the biggest mistakes businesses make is buying into the unrealistic notion that they need to "be everywhere." You're much better off focusing on one platform and doing it exceptionally well.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How to create 24 pieces of quality content in only 30 minutes a day
- What is embedded payroll and what does it mean for the industry?
- What is an ASO? | Should you be offering an ASO and how to start one
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
How to create 24 pieces of quality content in only 30 minutes a day
You have probably asked the question at some point - how the heck does that person create so much content? Don’t they ever work!?
The answer to that is another question; how can you create one piece of content that can be reused in ten different ways?
The more time you spend creating content, the more you understand how people do this.
Pillar content. That’s how.
What is pillar content?
Pillar content is the primary piece of content that can then be reused in other formats. Examples include podcasts, newsletters, books, and videos.
In this episode, Matt breaks down his process for creating a lot of quality content every week. Enjoy!
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Demo best practices | How to run demos that convert
- What is an ASO and how to start one
- Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
What is embedded payroll and what does it mean for the industry?
In this episode, Matt walks through the emerging market of embeddable payroll platforms, a unique new trend in the payroll industry. This is something that we have to be familiar with for us to know how to play in the new era of payroll technology. Matt covers the following and more in this episode:
- What are Embeddable Payroll Platforms?
- Who are the major players today?
- Who are their target audiences?
- The current stage or maturity level of this technology and where is it going.
Three Takeaways
- Embeddable payroll systems are back-end APIs that are made to help vertical software companies to embed payroll directly into their platform.
- It's not necessarily anything new compared to what we're used to in this market, it's just a new approach.
- Though this is getting high valuations and raising tons of money, there might still be a handful of problems, such as getting the people set up, selling it, as well as the attachment rate, or how many of them actually opt in once things are set up.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- Demo best practices | How to run demos that convert
- What is an ASO and how to start one
- Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
What is an ASO? | Should you be offering an ASO and how to start one
In this episode, Matt Vaadi chats with Marc Simmons about what an Administrative Services Organization (ASO) is, how to start one, how it works, and how it assists companies in solving the administrative burdens that they have. They go deep into how they approach the market, price the solutions, and more. They also talk about the following:
- Company growth through starting ASO
- External and internal definitions of ASO
- Pricing strategies and what they each include in their offering
- How to differentiate in the market
Three Takeaways
- You have to be cheap or create immense value.
- While ASO's have been around for a long time, there is still a ton of opportunity to grow in this space.
- The moment you achieve consistency in your organization and establish a process, you will see the results you seek almost immediately.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How to increase payroll sales | Where to start and how to approach building your sales engine
- The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
- From $500k to $8M - How Lori Brown has led PayNW to explosive growth
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Demo best practices | How to run demos that convert
In this episode, Matt Vaadi shared several recommended best practices for demos that can help you and your prospects get the most out of your time. Matt discussed the following and more in this episode:
- How to structure your demos
- Should you really be doing the demo?
- Demo best practices for success
Three Takeaways
- To be successful, you must be able to demo your own solutions.
- Spend enough time with prospects to build a relationship, sell the value, and then provide the best solution.
- The last thing that you want to be doing is to sell to somebody who can't make the decision.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
- Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
- From $500k to $8M - How Lori Brown has led PayNW to explosive growth
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
How a sales team books over $25M in new business per year | Lee Roberts on selling, hiring, leadership, and more
In this episode, Matt has a great conversation with Lee Roberts from BerganKDV about how to move from a founder-led sales organization to building out a sales team.
Lee shares how he grew his sales team to more than $25M in net new deals last year and what's next as they continue to improve.
Three Takeaways:
- If you want to really grow, the CEO cannot be the only salesperson.
- While there is no "silver bullet" for hiring great sales professionals, there are patterns you can recognize.
- Verticalization provides more opportunities for your team as they can become the expert in a certain industry.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
How to increase payroll sales | Where to start and how to approach building your sales engine
In this episode, Matt answers the following question from a client: I don't have my own sales person on staff because I'm just starting off but I really need to push on getting new clients. Any tips or tricks you can share?
Matt shares how to approach this question based on your target market, stage of business, and sales experience. You will learn how to spend your time to get the most from the investment.
Three Takeaways:
- The CEO/ founder is the best and only person that should be selling in the early days if you are bootstrapped. You have the passion, the vision, the knowledge.
- Understand the sales cycle of your target client - small businesses can sign today, mid-market are group purchases that have an extended sales cycle.
- Nothing matters more than sales when you are starting. Nothing happens until someone sells something! In the early stage, you need to plant as many seeds as possible and get your logo in front of as many people as possible. Get out of the office and meet people.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Should your company be on TikTok? | Branding, community, being appropriate, and more with Amy Leann Wills
In this episode, Matt chats with Amy Leann Wills. Amy is a marketing consultant, the VP of Marketing at TAG, and a personal branding expert. Matt and Amy discuss the following and more in this episode:
- Should your company be on TikTok?
- How should your content change on TikTok?
- How to grow a community
- The difference between your company's brand and your personal brand
- More!
Three Takeaways
1. Just show people on Tiktok that they can enjoy working with your brand. It doesn't have to be so complicated. Think of what your ideal clients should be and just walk them through the steps of what you want them to do.
2. Consistency is always the key. Determine the right of your consistency and don't be overwhelmed by any social media platforms.
3. To grow followers, you need to actually want to engage with your audience. It's all about building a community and should never be a numbers game.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Hey there 👋🏻 I'm Amy...
Quick facts: I'm a marketing whiz, Enneagram 6, outdoor-loving, Office enthusiast, mom of 2.
Ohhh.. you want to know MORE.. here goes...
✨I love this current season of life. I spent most of my adult life in the pharmaceutical industry in a fast-paced compounding pharmacy. I loved my job but something was missing. I worked alone nearly all the time! While I work well alone, I also enjoy the motivation that comes with working with others. It took me ten years and A LOT of stepping out of my comfort zone, but I finally found my dream job.
✨Outside of work, I love to volunteer with various organizations. I adore working on service projects to benefit others in my community. In 2017, I worked with the March of Dimes and helped raise over $72,000, and in 2018, we raised over $60,000 in a single event. In 2019, I helped raise over $52,000 in sponsorships for Charity Ball hosted by the Junior Auxiliary. That event raised over $100,00 to support projects in our area.
✨When I'm not working or volunteering, I just like being with my family. I have two little boys and love to find ways to explore the great outdoors with them. I also LOVE getting to know new people! Please reach out and share a story or fun fact with me! Memes and Office quotes are my love language. I genuinely love making new connections and learning more about
How Disney Creates a Premium User Experience | Leadership Lessons from Disney
Matt Vaadi talks about how Disney trains their leaders and creates a premium user experience for its customers. You will learn how to diagnose your own weaknesses as a leader and identify opportunities for improvement with a proven framework.
Three Takeaways
- Disney convinces college students to work low-paying internships in the blazing Florida sun because of their powerhouse employer brand.
- Leadership requires the ability to verbalize and share a vision in a compelling fashion.
- Creating and documenting your own traditions, symbols, and vernacular can help your culture to perpetuate.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Do you love the show and want to see Matt and the guest's smiling faces? Subscribe to our Youtube channel.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
Other Episodes You Might Enjoy:
- The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
- Anthony Iannarino - How to Become a Better Sales Professional and Sell More Payroll Services
- The Importance of Culture in Growing a High-Performing Payroll Business w/ Lori Winters
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Starting a PEO & Growing Three Companies - Mike Kollath's Entrepreneurial Journey
In this episode, Matt chats with Mike Kollath from Organic Payroll about how he has managed to handle running and growing three different businesses. How does he select talent, what are their processes, and how did he start offering PEO services to his clients. Matt and Mike also discuss the following and more in this episode:
- Talent Acquisition Best Practices and How to Delegate Effectively
- Starting a Professional Employer Organization (PEO)
- Lessons Learned from Acquisitions
Three Takeaways
- Delegation and trusting your people to do their job properly are the key to freeing up your time so you can pursue other ventures.
- The PEO space is much less crowded but much more complicated to launch and grow.
- For businesses that want to start offering payroll services, the dedicated support model is winning for local companies.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Mike Kollath is the Founder of Kollath & Associates, CPA LLC, a full service accounting firm that provides accounting, tax, payroll, outsourced human resource services to businesses, individuals and nonprofits.
Learn more about Mike on LinkedIn here: https://www.linkedin.com/in/mike-kollath-2638523/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
The Riches are in the Niches - How to Target Niches with Lucy Flinn, Sonya Ahola, and Brian McVicker | Live from IPPA 2022
It is often said, "the riches are in the niches". So, why are so many people scared to niche down? Is it FOMO? Is it because you cannot scale a niche? What does it mean to even target a niche?
In this session, Matt interviews Lucy Flinn, Sonya Ahola, and Brian McVicker to learn how to leverage your existing relationships and turn them into a niche where you can prosper.
You will get real-world examples of companies that have leveraged the power of niches to create riches and how you can do the same.
We recorded this episode live from the IPPA conference in Las Vegas on March 4th, 2022.
Three Takeaways
1. To be successful, you must niche down and focus on a few target markets. You should focus on just a few because you cannot be an expert on everything.
2. Examine your customer base and determine which verticals are proving to be the most successful, and then focus on those.
3. One key success factor in niching down is the cross-business unit collaboration, particularly between marketing and sales, because both work very closely in identifying target personas and the ideal company profile.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Host and Guests
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Lucy on LinkedIn here: https://www.linkedin.com/in/lucy-flinn-9276663
Find Sonya on LinkedIn here: https://www.linkedin.com/in/sonya-ahola-09970b66
Find Brian on LinkedIn here: https://www.linkedin.com/in/bmcvicker
The Art of Storytelling - Takeaways from Jesse Itzler's Keynote at IPPA 2022
In this episode, Matt recaps and provides actionable takeaways from Jesse Itzler's talk at the 2022 IPPA Spring Summit. Jesse Itzler is the author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. He crushed it at the conference and provided plenty of actionable items which Matt shares here. Even if you were at the event, you won't want to miss it.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
The Five P's of Sales Success - Brian McVicker's Blueprint for Sales Domination
In this episode, Matt chats with Brian McVicker about the sales frameworks and how he has become one of the most prolific sales leaders in the industry. Brian is the VP of Sales at Payroll Network. He is an award-winning and record-setting sales professional. He has reached the highest level of achievement as both a leader and an individual contributor in multiple organizations. They talk about the following and more:
- Brian's Five P Framework for Sales Success
- How to grow a sales machine
- The "quarters in the cushions" you are currently missing
- How to determine what niches you should focus on
- More!
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About Brian
Brian is a dynamic, award-winning leader with extensive experience building high-performing sales organizations. As VP of Sales for Payroll Network he hired and trained the sales team while leading the integration of HubSpot Sales and Marketing Automation and CRM systems, resulting in explosive revenue growth. Personable and empathetic, Brian is adept at building trusting relationships and facilitating collaboration with cross functional stakeholders, especially his marketing colleagues. By closely aligning sales and marketing, while adopting an automated digital sales and marketing strategy focused on niches, Brian has helped transform company culture and exceed sales objectives. As a field-relevant leader, Brian coaches his team to follow a methodology he perfected as a top-performing individual contributor. He is a graduate of York College of Pennsylvania.
From $500k to $8M - How Lori Brown has led PayNW to explosive growth
In this episode, Matt chats with Lori Brown about her journey to become CEO of PayNW. She has helped take the company from $500K in annual revenue in 2010 to $8M today while maintaining a 96% client retention rate year over year. They talk about the following and more:
- Women in leadership
- Operational excellence
- Continuous improvement
- Moving to a 100% remote team
- Why you should join the IPPA
- More!
Three Takeaways
1. Being agile means being willing to change as needed, which will allow a company to jump on opportunities quickly.
2. For females who wants to be in a leadership role, you need to find a company where female representation is valued. A company that will appreciate you and allow you to emerge in those leadership roles and grow your talents.
3. Diversity enables a company to innovate and take a step forward.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About Lori Brown
Lori Brown proudly serves as the CEO of PayNW. Taking the reins in September 2021, from founder Mike Anderson, Lori has been a valued PayNW team member since 2010. She helped grow the company from $500K to $8M in annual revenue, while maintaining a 96% client retention rate year over year. Lori’s previous roles at PayNW include Chief Operating Officer and Chief Revenue Officer.
A talented leader, Lori has extensive experience in the payroll and Human Capital Management (HCM) industry. She spearheaded PayNW’s incredibly impactful Employee Retention Credit (ERC) recovery effort, helping clients reclaim more than $85 million in ERC money from the IRS. Lori was elected to the board of the Independent Payroll Processors Association in 2021 and is a Puget Sound Business Journal 40 Under 40 honoree. She is a mom of three and has been happily married for the past 20 years.
Lori continues driving PayNW forward in its goal to be the central address for a connected workforce. PayNW serves mid-size and growing businesses, throughout the United States, with cloud-based HCM solutions that include payroll, payroll tax, time & attendance, and HR. PayNW was named an Inc. 5000 fastest-growing private company for four consecutive years.
Hiring a Virtual Assistant | Should you leverage offshore talent to grow your payroll company?
A lot of people are interested in leveraging offshore talent to move their business forward. While this is not a new thing, there are still a lot of limiting beliefs about what you can get help with from offshore teammates.
People are worried about the level of skill, getting screwed over, worried about the quality of the work, don’t trust the systems, and don’t know how to get started.
We are going to help you navigate this. We have completed over 100 contracts with offshore assistants and specialists ranging from general virtual assistants to highly skilled professionals.
We have spent well into the six figures with offshore talent over the last few years and it provides a nice supplement to our local team.
Our mindset is that we can create far more “onshore” jobs by leveraging contract talent to help us grow. In this episode we covered the following and more:
- The types of tasks and projects you can offshore
- Where to find remote talent
- How to set your offshore teammates (and yourself) up for success
- Lessons learned from our experience and how to apply it yourself
Three Takeaways
- Creating clear expectations and SOP's is the only way to have success with offshore assistants.
- Be diligent and patient when hiring. Make sure you have a process in place for evaluating talent.
- Your offshore team should be a supplement to your local team and do basic tasks to start and grow over time.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest and Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Find Karen on LinkedIn here: https://www.linkedin.com/in/karen-altman-748b1a84/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Tips for hiring remote employees | Best practices for hiring remote employees
In this episode, Matt shares how to find remote teammates. Hiring remote employees can lead to a lot more work, can create some unique issues when determining who is a good fit, and you can make bad hires just as easy. We cover how to define what you are looking for, where to find people, how to actively recruit, and how to be efficient with your time.
- I am taking the perspective of the small business owner here, so I will do my best to let you know what can (and should be delegated) and what you should do yourself.
- We are going to discuss everything leading up to the interviews. This is the sourcing phase. How do we find the talent to fill the funnel?
Three Takeaways
- Create an employee persona. If you don’t have a clear definition of the type of candidate that can fill the role, you will end up wasting a lot of time on the wrong candidates.
- Make sure you do not create some generic posting! Use some copywriting skills that will entice the reader to apply and properly represent your culture. You can also make a quick culture video - use Loom or some other tool. It doesn’t need to be well-produced!
- Don’t sit back and wait. Be proactive. With such a large talent pool at your disposal, you can spend a lot of time if you’re not careful.
Enjoying the show?
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Host
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Should You Hire Remote Workers? | The Pros and Cons of Hiring Remote Teammates
In this episode, Matt gets into some of the pros and cons of hiring remote teammates along with his own personal experience leading a hybrid team. He discusses the following and more!
- Growing a remote workforce is a trend that was accelerated by Covid-19 but it can be scary if you are used to the old way of doing things.
- How do you hire, retain, and engage top talent while maintaining compliance across state lines? This can be a big challenge for small businesses.
- We are going to be going through a series on remote work where we will address all areas including recruiting, hiring, performance management, and even terminations. Today we are going to kick it off with should you hire remote workers.
Three Takeaways
- Remote hiring reduces wasted time and people can be productive, however, it also makes it harder to get people to collaborate.
- It's important to know the people you're hiring in the respect of knowing what's the right thing for them. Knowing the reality of why do they like or dislike working remotely.
- Be extra intentional about culture when everybody is remote because you don't have control over the influences around them. Think about how you can keep culture top of mind in a remote environment.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
How to Get More Referrals | A Proven Method
In this episode, Matt shares how your payroll company can get more referrals and build out a referral program. He discusses the following and more!
- Why are referrals so important?
- Who can refer us to new clients?
- How can you make yourself easier to refer?
- How can you stay top of mind?
- Proven tips and methods on how to acquire more referrals.
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Three Takeaways
- When you go to the bank for the first time, you can't just walk in and ask for money; you have to make deposits first. The same is true with referral relationships; you have to make some deposits first by offering real value before being able to earn a referral.
- Giving a clear snapshot of what your target client accounts look like and becoming a specialist in one industry will make it easier for you to be referred by your referral partners.
- Once you've made enough deposits to your referral partners, it's ok to ask. You'll never get any referrals if you don't ask but don't just ask any general questions, ask specific questions.
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
How To Craft Your Marketing Strategy for Selling Season and Beyond | Karen Altman | Episode #22
In this episode, Matt chats with Karen Altman about year-end marketing strategies. Karen is the Director of Marketing at guHRoo and she oversees all marketing initiatives. In this episode, Matt and Karen discuss the following and more:
- The goals and marketing strategies for the 4th quarter of 2021
- Marketing successes and failures
- Potential marketing obstacles and opportunities during selling season
- How to earn trust by providing superior value
Three Takeaways
- It takes seven hours of interaction with a prospect on average to win a new deal. Using automation and content allows you to create trust and value without having to talk to all of your prospects for seven hours.
- Ensuring we're in front of our current clients and meeting their needs is just as important as trying to attract new clients. Client retention and referrals can be your biggest revenue drivers.
- The more you give, the more opportunities you will create. If you consistently give out valuable information, you'll earn trust, and your brand will become known for being more than simply a commodity.
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Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Karen Altman is the Marketing Director at guHRoo. She develops the marketing strategy and executes all marketing initiatives to increase inbound leads and grow the payroll and HR outsourcing business.
Karen has been with guHRoo for close to three years and has nearly 10 years of marketing experience.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
Growing Through Acquisition - When does it make sense to acquire payroll companies?
In this episode, Matt chats with Matt Morley about acquiring payroll companies or payroll books of business. Matt is the Chief Investment Officer at Pendleton Street Business Advisors. His responsibilities include business analysis, investment research, and coordinating work-product for client engagements. In this episode, Matt and Matt (Matt squared) discuss the following and more:
- Should you grow organically or via acquisition?
- The challenges of growing via acquisition
- How to evaluate and finance deals
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Three Takeaways
- Acquisitions allow you to grow faster than organic growth and provide built-in infrastructure and opportunities for operational improvement.
- Don’t ignore the obvious downsides of a deal. The light will shine on all aspects of a deal before it closes.
- Deals are not as hard to finance as you think. The SBA programs are not only good financing mechanisms but also help to evaluate the deal itself.
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Matt has an eye for numbers, a head for strategy and a keen ability to marry clients’ future goals with current business reality. At Pendleton Street Business Advisors, he lends his analytical gifts and thoughtful processes to all aspects of clients’ personal and company finances. As the firm’s Chief Investment Officer, his responsibilities include business analysis, investment research, and coordinating work-product for client engagements.
Prior to co-founding Pendleton Street Business Advisors with John Barnes in 2013, Matt served as the Chief Investment Officer of WHM Capital Advisors, LLC. A graduate of the University of South Carolina, he is a Certified Valuation Analyst, Certified Exit Planning Advisor, and he has completed the FINRA Series 65 Uniform Investment Adviser Law Exam in order to register as an investment adviser representative.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
The Value of Niching Down | How Mike Ritzema Grew a Niche Payroll Company
In this episode, Matt chats with Mike Ritzema about niching down and focusing on one industry. Mike Ritzema is the President and founder of Superior Trucking Payroll Service. In this episode, Matt and Mike discuss the following and more:
- "The riches are in the niches" - how to stay focused on one industry.
- Should you create your own software? Pros and cons of programming your own software.
- Anyone who is an expert in everything, is an expert in nothing. Stay in your lane.
- How to get traction in a niche.
Three Takeaways
- You have a larger addressable market by niching to an industry vs. going local. Mike could never sell to all the trucking companies. Don't have a scarcity mindset.
- When you focus on one industry or niche, you create *positive* forced constraints. You are marketing, serving, and speaking directly to your target audience at all times.
- There is less competition when you are focused on one industry. You differentiate naturally and can better serve your target market. It is easier to acquire customers, hire, and grow.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Mike is the President of Superior Trucking Payroll Service. Superior Trucking Payroll service helps trucking companies save money on their payroll through constantly researching best practices in the trucking industry. We serve clients nationwide.
http://www.truckingpayroll.com
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
How to Improve Your Implementation Process | Jason Gullett | Episode #19
In this episode, Matt chats with Jason Gullett about all things implementation. Jason is the Director of Client Success at guHRoo and oversees new client onboarding. In this episode, Matt and Jason discuss the following and more:
- The implementation process - front to back
- Mistakes we have made when setting up new clients and how we fixed them
- How we learn what to improve and how we execute those improvements
Three Takeaways
- Client onboarding is the most important part of the relationship. You can control the success of the relationship by having a great process in place.
- Your onboarding process is never “done”. You can constantly improve and you can never do too much to improve the experience for your clients.
- Managing and creating expectations is critical. Offering a “you are here” throughout implementation is very helpful for clients.
Subscribe Now!
Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
Enjoying the show?
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve.
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
About the Guest
Jason Gullett is the Director of Client Success at guHRoo. He leads the Account Management team for all clients and works diligently to ensure that projects and timelines are on track.
Jason is passionate about making sure that the customer experience is one to be desired and that the relationships built during the implementation process continue to grow.
Jason has been a member of the guHRoo team for nearly two years and has a deep history of consulting, implementation, and project management.
Resources
Marketing Case Study - How we 10x’ed Our Inbound Leads
LinkedIn: Why You Need to Focus on the Platform and How to Grow Your Audience | Episode #18
In this episode, Matt shares "how to do LinkedIn". He covers the below and more!
- Why should you be active on LinkedIn?
- What is your niche?
- What should you talk about?
- Who am I talking to?
- How to optimize your profile
- How to grow your community
- Why and how to engage with others content
- How to create engaging content
- Repurposing content
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Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
____________________________
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it!
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
____________________________
About Matt
Find Matt on LinkedIn here: https://www.linkedin.com/in/mattvaadi/
Cheryl Whelan, IPPA - How to Differentiate Your Payroll Business, the Value of Associations
Today Matt chats with Cheryl Whelan, the Executive Director of the Independent Payroll Providers Association (IPPA). They talked about the value of membership in IPPA and what it takes to create a successful payroll business. Here are a few things they covered:
- How do you become a trusted advisor for your clients?
- Ways that you can differentiate your payroll company
- How the IPPA provides content for every role in your company.
- In-person vs virtual events. The future of IPPA events.
- Learning from your peers. Why sharing is caring.
- Why should you join the IPPA?
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Ways we can help you:
-> Want to grow your payroll company? Click here.
-> Looking for easy-to-use White Label HR Software? Click here.
-> Want to sell your payroll business or make a partial exit? Click here.
-> Want to grow your personal brand on LinkedIn? Click here.
____________________________
*Are you enjoying Payrollin'? Please subscribe and rate us five stars on your player of choice. It helps us continue to improve. It only takes five seconds. Do it!
*Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://anchor.fm/payrollin/message
*Support the pod by spreading the word, become a referrer and earn free Guhroo swag here: https://refer.fm/payrollingrowingapayrollbusinessthatmatters
____________________________
About Cheryl:
Since joining the IPPA team in 2006, Cheryl has gained experience working on membership drives, conference planning and vendor management. In her current role as Executive Director, she is responsible for overseeing all aspects of the association, driving innovative ways to support the membership and hitting financial targets.
Cheryl reports directly to the board, bringing IPPA’s mission to strengthening relationships, sharing best practices, providing education, and driving compliance awareness to life. When not in the office, she enjoys cheering on her alma mater, the University of Missouri, and traveling with her husband and seven-year-old son.