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PDAgroup Spotcast

PDAgroup Spotcast

By PDAgroup

Get the latest trends and insights in the area of Sales Enablement and Digital Learning.
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Expert Talk Sales: The Power of Recruiting with Emma-Jayne Broadway

PDAgroup SpotcastMay 06, 2021

00:00
29:57
Mindful Sales - Mit Achtsamkeit den Verkaufserfolg steigern
Jan 17, 202329:27
Storytelling with your Customer with Justin Lang

Storytelling with your Customer with Justin Lang

During this talk, Britta Lorenz and the regional sales manager at Aqua Finance & founding member of Revleague Justin Lang discuss about secrets and methods of storytelling with your clients. Listen to this podcast to find out more!

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Jun 13, 202219:30
Listen, Innovate, Grow - three steps to master Buyer Enablement with Michael Haynes

Listen, Innovate, Grow - three steps to master Buyer Enablement with Michael Haynes

The current sales environment has become quite difficult to manage. What's going on in B2B isn't simply a subtle change in methods; it's a paradigm shift that's transforming the sales world. Adjusting the perception of what buyer enablement is and how it should work is a key part of that progress. During this talk, Britta Lorenz and the SME Business Growth Specialist & founder of Listen Innovate Grow Michael Haynes discuss about the essential elements to buyer enablement. Listen to this podcast to find out more!

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Mar 24, 202220:12
Expert Talk Sales: Human Approach to Enablement with Crystal Nikosey

Expert Talk Sales: Human Approach to Enablement with Crystal Nikosey

During this talk, Britta Lorenz and Sales Enablement Manager Crystal Nikosey discuss the impact of a human approach in sales enablement. Businesses are not only about analytics, quotas, and CRM data. They are about human beings. People are multifaceted and complex, and what goes on in one's personal life also affects their professional life. How should companies implement this human approach to connect more with their employees' needs and values? Listen to this podcast to find out more!

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired  

Nov 30, 202123:21
Expert Talk Sales: Account-based Prospecting with Tom Slocum
Nov 26, 202132:46
Expert Talk Sales: Coaching with Matt Scheitle
Nov 23, 202120:17
Expert Talk Sales: Diversity and Networking with Mali M. Baum

Expert Talk Sales: Diversity and Networking with Mali M. Baum

Creating a culture of inclusion and diversity starts with actually bringing people together, including them in the conversation in how you inspire change, challenge each other, and take action. During this talk, Annette Behrendt and the CEO and Founder of WLOUNGE and MAGDA GROUP fund Mali M. Baum reflect and discuss diversity and networking. How diverse are teams in the DACH region? Do people network differently according to their culture? 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Nov 22, 202130:55
Expert Talk Sales: The Perfect World of Onboarding with Stephany Clemons

Expert Talk Sales: The Perfect World of Onboarding with Stephany Clemons

The investment into recruiting new workers means little when companies aren’t able to keep them. How employers handle the first few days and months of a new employee’s experience is crucial. During this talk, Stephany Clemons and Britta Lorenz will discuss about the best ways to onboard new employees and provide them with the tools and information needed to become productive members of the company. 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Nov 12, 202120:17
Expert Talk Sales: The importance of Creativity in Sales with Mattia Schaper
Oct 22, 202122:16
Expert Talk Sales: Sales Performance & High Performance with Andrew Carlton

Expert Talk Sales: Sales Performance & High Performance with Andrew Carlton

What are the hallmarks of a top-performing sales team? How can we become high performers? During our next talk, our Maxine Scharzenberger and the sales trainer and coach Andrew Carlton will discuss about what factors affect sales performance and what makes a sales team successful.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Oct 20, 202130:55
Expert Talk Sales: How to Negotiate for a Win/Win

Expert Talk Sales: How to Negotiate for a Win/Win

The ability to properly negotiate is a must-have skill. There may be several personal or professional circumstances in which you must negotiate with people. Join our next talk where our Maxine Scharzerberger hosts the mid-market sales manager at Attentive Annie Roche and find out some of the secrets and key techniques of effective negotiation.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Sep 20, 202129:15
Expert Talk Sales: Objection Handling with Brett Trainor

Expert Talk Sales: Objection Handling with Brett Trainor

Objections aren't necessarily a harsh "no," and they may be used by sales professionals to explain any misunderstandings regarding the product or service in order to qualify the prospect and complete the deal. Our Andreas Langer hosts the experienced, passionate B2B Go-to-Market expert Brett Trainor in our Expert talk. They discuss how to handle sales objections and make sure not to miss any deal opportunities. 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Sep 10, 202128:55
Expert talk sales: Master the 3 magic Objections with Dave Nel
Sep 02, 202120:45
Expert Talk Sales: The Secrets of a Powerful Value Message with Felix Krueger

Expert Talk Sales: The Secrets of a Powerful Value Message with Felix Krueger

Understanding your customer, demonstrating value, and positioning yourself are all essential strategies to help streamline the sales process. Nevertheless, often companies do not pay enough attention to value messaging. In this talk, Britta Lorenz hosts the B2B revenue enablement expert and Krueger Marketing CEO Felix Krueger. During this talk, Britta and Felix discuss about how to develop and convey a powerful and effective value message.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Jul 16, 202127:02
Expert Talk Sales: Qualification Deep Dive with Bob Apollo

Expert Talk Sales: Qualification Deep Dive with Bob Apollo

Why is qualification essential? How can you effectively qualify? Why are the MEDDIC framework and its further developments like the MEDDPICC/R² framework so relevant in today’s business world?
During this expert talk, our
Annette Behrendt and Bob Apollo, Founder & Chief Outcomes Officer of "Inflexion-Point Strategy Partners" and Certified Sales Effectiveness Consultant, analyze and discuss all these relevant elements of qualification, including how to train this process to achieve better forecasts and results. 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Jul 09, 202130:20
Expert Talk Sales: Qualification with Maik Richter

Expert Talk Sales: Qualification with Maik Richter

In this talk, Britta Lorenz hosts the Sales Team & Process Optimization expert Maik Richter. During this talk, Britta and Maik discuss about how to effectively qualify and evaluate your prospects. 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Jun 30, 202136:07
Expert Talk Sales: Digitale Rhetorik mit Andrea Heitmann
Jun 07, 202133:57
Expert Talk Sales: The Power of Recruiting with Emma-Jayne Broadway

Expert Talk Sales: The Power of Recruiting with Emma-Jayne Broadway

Recruiting has a long-term impact on your business, as it influences the way you work and your expertise. What are the best ways to approach it? How can you make your recruiting process inclusive and foster team diversity?

In this talk,
Annette Behrendt and the founder and CEO of Talent Partnership Consulting Emma-Jayne Broadway will discuss all these recruiting issues and how to address them with smart hiring.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

May 06, 202129:57
Expert Talk Sales: Social Selling - How to make it strategic with Anna Rokina

Expert Talk Sales: Social Selling - How to make it strategic with Anna Rokina

Bring your sales performance to the next level! 

In this episode of the Expert Talks Sales, Britta Lorenz hosts the Social Selling expert Anna Rokina. Anna enables hundreds of sales professionals with the social media skills they need for professional success. During this talk, Britta and Anna discuss about some of the best techniques to be successful at social selling. 

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Apr 22, 202132:42
Expert Talk Sales with Jacek Chmielecki: Objection Handling Techniques in Sales

Expert Talk Sales with Jacek Chmielecki: Objection Handling Techniques in Sales

It is imminent to encounter customer objections in meetings. In this episode of Expert Talk Sales, Jacek Chmielecki and Britta Lorenz discuss objection handling techniques in sales and the importance of preparation before entering a meeting. Equip yourself with these tactics and practices to better prepare for questions your clients may bring forth.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Mar 19, 202141:54
Expert Talk Sales: Onboarding im Vertrieb mit Jaqueline Menzel
Mar 04, 202128:17
Expert Talk Sales: Sales enablement 2021 von 0 auf 100 mit Tamara Schenk

Expert Talk Sales: Sales enablement 2021 von 0 auf 100 mit Tamara Schenk

In diesem Expert Talk begrüßt Britta Lorenz die Sales Enablemement Leaderin Tamara Schrenk. Erfahren Sie mehr über die Implementierung von Sales Enablement und die Veränderungen während der Pandemie-Zeit in einer Remote-Umgebung.

Möchten Sie mehr über Sales Enablement erfahren? Sehen Sie sich die nächste Episode an oder kontaktieren Sie uns, um darüber zu sprechen!

Inspiriert von Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Feb 24, 202129:36
Expert Talk Sales: Design Thinking mit Pauline Tonhauser
Feb 09, 202131:29
Expert Talk Sales: Imperatives for Coaching a Valuable Sales Team with Keith Rosen

Expert Talk Sales: Imperatives for Coaching a Valuable Sales Team with Keith Rosen

Keith Rosen, named one of the most influential coaches by Inc. magazine and Fast Company, shared his insights with Britta Lorenz on how to become a great leader that truly coaches his or her team towards their goals and to maximize each person’s potential in our remote world. These skills are especially helpful in supporting your salespeople (and yourself) through the uncertainty and fear this pandemic has created.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Feb 07, 202135:44
Expert Talk Sales: Digitales Sales Kick-Off Meeting mit Dagmar Eisenbach & Benjamin Strathmann
Feb 05, 202131:15
Expert Talk Sales: Why You Win and Lose The Key Deals You Pitch For with Cian Mcloughlin

Expert Talk Sales: Why You Win and Lose The Key Deals You Pitch For with Cian Mcloughlin

Britta Lorenz invited Cian Mcloughlin to share his expertise in the field of win-loss analysis. Cian’s passion for this topic started during his own sales career. Whenever he lost a deal after spending a lot of time and effort pursuing it, he would find himself wondering what had gone wrong and how he could learn from it.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Feb 03, 202132:38
Expert Talks Sales: The Importance of Emotional Intelligence in Sales Leadership with Colleen Stanley

Expert Talks Sales: The Importance of Emotional Intelligence in Sales Leadership with Colleen Stanley

Emotional intelligence plays a major role in sales conversations. This new series of expert talks opens with Colleen Stanley sharing interesting facts about the importance of emotional intelligence in sales and sales leadership.

Colleen is president of SalesLeadership, a sales development firm specializing in the integration of emotional intelligence, sales, and sales leadership skills.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Jan 27, 202127:59
Special: A Modern Selling Approach to Account Growth with Amy Franko

Special: A Modern Selling Approach to Account Growth with Amy Franko

Listen to this special episode, when Top Sales Voice Amy Franko and Britta Lorenz have a conversation about the modern seller’s approach to account planning.

Amy shares the five key capabilities you need to amplify your sales success.
Modern sellers are
🌻 agile,
🌻 entrepreneurial,
🌻 holistic,
🌻social, and
🌻ambassadors.

Bitta gives you an introduction to PDAgroup's design thinking based Account Planning Methodology combined with Membrain.com's Account Growth Workflow. This proven methodology is
🌻 customer-centric
🌻 supports account executives to achieve their goals
🌻 a step by step approach
🌻 creates a reliable pipeline with your existing and strategic accounts
🌻 enables collaboration and accountability

These capabilities and approaches are even more necessary in today’s disruptive environments – and especially when it comes to directing your sales success destiny in 2021!

Jan 22, 202125:35
Teaser: A Modern Selling Approach to Account Growth with Amy Franko
Jan 17, 202101:25
Expert Talks Sales: Der Wert von Lernen mit Dietmar Kilian
Dec 11, 202030:54
Expert Talks Sales: Bring Your Human to the Sale with Ben Faranda

Expert Talks Sales: Bring Your Human to the Sale with Ben Faranda

In the midst of the global chaos and commotion, we have a responsibility to stay grounded in our humanity when having (virtual) business meetings. Ben Faranda and Britta Lorenz take us through the reasons and methods to bring your human side to the sale, but also in all your interactions.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Nov 11, 202030:14
Expert Talk Sales: Customer Success & Account Growth with George Brontén

Expert Talk Sales: Customer Success & Account Growth with George Brontén

George Brontén and Britta Lorenz breakdown why customer success is important for sales and the empathetic approaches companies should use when communicating with existing customers to secure lasting relationships.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Nov 05, 202028:01
Expert Talks Sales Panel Discussion: Talking with the C-suite
Oct 30, 202043:11
Teaser: Expert Talk Sales Panel Discussion
Oct 27, 202002:33
Expert Talks Sales: Negotiation & Deal Closing with Ashton Williams

Expert Talks Sales: Negotiation & Deal Closing with Ashton Williams

For the sixth part in this series with a focus on sales enablement, Britta Lorenz and Ashton Williams have broken down the dos and don'ts of negotiations in B2B sales. They also explored what business negotiation skills you need in order to close new deals, how to develop your killer negotiation tactics, and why you should not be afraid to walk away from a deal. These insights come from many years of experience and lessons learned in their sales careers.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Oct 21, 202029:03
Teaser: Expert Talk Sales with Ashton Williams
Oct 19, 202002:30
Expert Talks Sales: Offering & Presentation with Amy Franko

Expert Talks Sales: Offering & Presentation with Amy Franko

Our sales proposal is an opportunity to show the customer how well we understand their business and what they want to accomplish. It is our opportunity to offer a solution that will take the customer where they want to be. In the course of PDAgroup's Expert Talks series, Britta Lorenz and Amy Franko, sales strategist and author specializing in B2B sales, talked about what qualifies as a modern seller and explored the do's and don'ts for a standout sales proposal.

Do you want to learn more about sales enablement? Watch the next episode or contact us, to discuss it!

Inspired by Kevin MacLeod

Link: filmmusic.io/song/3918-inspired

Oct 15, 202033:42
Teaser: Expert Talk Sales with Amy Franko
Oct 13, 202002:54
Expert Talks Sales: Discovery with Whitney Sieck
Oct 07, 202028:43
Teaser: Expert talk Sales with Whitney Sieck
Oct 05, 202002:06
Expert Talks Sales: Contacting and Engaging with T. Melissa Madian
Sep 30, 202027:16
Teaser: Expert talk Sales with T. Melissa Madian
Sep 28, 202002:43
Expert Talks Sales: Evaluate & Qualify with Hugh Macfarlane
Sep 23, 202030:07
Teaser: Expert Talk Sales with Hugh Macfarlane
Sep 21, 202002:09
Expert Talks Sales: Connect and Nurture with Peter Schwazer
Sep 15, 202032:51
Teaser II: Expert Talk Sales
Sep 01, 202002:07
Teaser: Expert Talks Sales
Sep 01, 202002:34