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Peaceful Profits Podcast

Peaceful Profits Podcast

By Peaceful Profits

Helping coaches, consultants, and service providers predictably scale to 100k a month and beyond.
Discover our method here: bit.ly/3vYocpn
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The Easiest Way To Become #1 In Your Niche

Peaceful Profits PodcastMar 15, 2022

00:00
08:57
[Case Study]: How to Scale a Done-For-You Offer (Without Sacrificing Client Results)

[Case Study]: How to Scale a Done-For-You Offer (Without Sacrificing Client Results)

One of the hardest about scaling a services business is knowing how to turn a Done-For-You service into a Done-With-You service — without sacrificing the results of your clients.
What do you add?
What do you take away?
 
What do you change?
What do you keep?
...And after you've gone through that conversation 100 times in your head…how do you even know where to start?
One of our clients, Callum Armstrong, went through that same frustrating cycle.
He wanted to turn his current DFY offer into something he could scale — but how?
In this episode, we find out from Callum himself exactly what helped him finally build an offer he could scale…after over 9 different iterations!
Connect with Callum here:
https://www.pasteandpublish.com/evergreen-leads
How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3
How We Built A $2.2 Million Business In 12 Months:    • New Book One Year Later 
P.S. One of the biggest advantages Callum cites for his success is having a “sounding board” to bounce ideas off about his offer before he took them to market.
Without this sounding board, it can be easy to get caught in a frustrating spiral of second-guessing yourself at every turn.
For Callum, that sounding board came in the form of our coaching team here at Peaceful Profits.
And if you’d like access to that same “Peaceful Profits sounding board” that can make it easier to steer your offer in the right direction, head over here to chat with one of our advisors:
https://join.peacefulprofits.com/bac-step-1
We have different options for support based on the kind of help you need at this point in your business.
Maybe you need a sounding board to help you build out your first ever offer.
Maybe you need help scaling an existing one.
Maybe you just want a team of people that can steer you in the right direction and give you the “heads up” about any obstacles before you encounter them.
We’ve got different ways of helping for each of those scenarios.
That call ^^^ is designed to point you in the right direction and get you the help you need.

Mar 01, 202430:17
[Team Spotlight]: When Nothing Is Working, Try This

[Team Spotlight]: When Nothing Is Working, Try This

What do you do when you’ve done everything to build a good offer…

When you’ve tried all the strategies you’ve learned to help you get clients…

When you’ve tried to build systems into your business to remove yourself from the day to day…

…And nothing is working?

What do you do?

We asked a couple of our coaches here at Peaceful Profits the same question.

Suzanne Burns, Zaida Hager, and Chanelle Neilson are part of the coaching team that help our clients to answer this same question week in, week out.

In this insightful podcast episode, they share their thoughts on what they wish every client knew about hitting the brick wall of change, despite all their efforts.

This lesson applies whether you’re at Chapter 1 of your business, or Chapter 100.

Listen in to hear what Zaida and Suzanne have to say!

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. If you feel like your business is broken, but you don't even know where to start looking, our team of coaches may be able to help.

They can not only help steer you in the right direction when it feels like you have no bearings, but they can also steer you away from any obstacles they anticipate will be in your way.

If that’s something you think you’d like help with, then simply book a call to chat with a program advisor here:

>> https://join.peacefulprofits.com/bac-step-1

This isn’t a sales call, but simply a call that helps us point you in the direction of what we feel could be the next best step for your business.

Feb 06, 202429:21
[CASE STUDY]: A Sacrifice No Business Owner Should Make

[CASE STUDY]: A Sacrifice No Business Owner Should Make

After selling his software company for 8-figures, Alexx Leyva saw firsthand the strain that building a business can put on people (and what can happen if you don’t prioritize your health alongside that.)

That’s why Alexx’s next pursuit after his exit was to become a performance expert, helping entrepreneurs optimize their health and performance without sacrificing the growth of their business.

We recently did an interview with Alexx, and he shared some really important ideas about aligning your health with your business that every business owner ought to know before starting a company.

Listen to this podcast to hear what he has to say!

Connect with Alexx here: @alexleyva on Instagram

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. One of the biggest lessons I’ve learned about creating a peaceful business is that most stress isn’t actually created by marketing problems, but by offer problems.

Offers that are stressful to deliver. 

Offers that are totally reliant on the business owner to fulfill.

And non-existent systems for those offers which actively create unpredictability in the business.

The state of your business is a direct result of the state of your offer. Period.

That’s why offers are one of the very first things we start with when working with our clients.

Helping them charge higher prices. Helping them create more exciting offers that are easier to market. Offers which can deliver incredible results for their clients, whether the business owner is the one fulfilling the offer or not.

And importantly: Offers that can be fulfilled with or without the business owner needing to provide their input.

If you’d like help doing that, then please head over here to book a call with a Peaceful Profits Advisor:

>> Chat With My Team

This isn’t a sales call.

We just have different ways of helping based on wherever you’re at, and the aim of that call is to point you in the right direction and find out if that’s the kind of help you need.

Jan 26, 202426:46
[TEAM SPOTLIGHT]: This Is What Makes a Bestselling Non-Fiction Book

[TEAM SPOTLIGHT]: This Is What Makes a Bestselling Non-Fiction Book

Jan 18, 202434:53
[CASE STUDY]: How to Get Clients Through Facebook (Without Paid Ads)

[CASE STUDY]: How to Get Clients Through Facebook (Without Paid Ads)

You might have 5-10 clients in your Facebook friend list that need your help right now. The best part is, you don’t have to spend a cent on your marketing to reach them.

But how do you find those people and get their attention in a way that feels authentic?

We’ll let our resident Facebook expert and coach, Amanda Kijek, tell you all about the strategy you’ll need in this exciting interview we did with Amanda.

Discover the big difference between marketing through your own Facebook profile using organic strategies (i.e. no paid ads), and why those differences are important to take note of in your approach.

You’ll see too just how simple and authentic that approach can be – as well as how effective it is as a client-getting tool, in that chat we did with Amanda here.

Connect with Amanda here: https://amandakijek.com/about-us/

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. Amanda holds weekly Live Q&A sessions on all things Facebook Organic inside of the Peaceful Profits Implementation Program.

Pretty much any questions you have about using your Facebook profile to get clients, Amanda can answer.

She’s also just one of our many coaching experts who provide feedback on a weekly basis to our clients on topics like Sales, Funnels, Systems, Offers, and more.

It’s almost like having this big ol’ team I’ve built in your pocket whenever you have questions, without actually having to build the team yourself.

If you’d like to get access to that same coaching team, then please go here to book a call.

There’s a quick questionnaire to answer. 

We’ve got a couple of different options to suit whatever stage of your business you’re currently at, so answering those questions helps us know how to help you best.

Thanks!

Jan 10, 202424:51
[CASE STUDY]: How To Take A Completely “Unplugged” Vacation From Your Business

[CASE STUDY]: How To Take A Completely “Unplugged” Vacation From Your Business

If you had to step back from your business for a week tomorrow – with no ability to check in on it in the meantime – could you do it?

For most business owners, the thought is anxiety-inducing. 

That’s how a client of ours, Dan, admitted he felt when he had to take the first major “unplugged” vacation away from his business a few months back.

Dan is a filmmaker and business owner who helps other creatives put together mini-movies around messages they want to share, then uses the power of simple advertising to create movements from those mini-movies.

Before joining us, Dan confessed that his business felt chaotic and unpredictable.

And it wasn’t until Dan went away on vacation and couldn’t check on his business that he had a breakthrough moment that changed the way he operated his business for good (and for the better, too). 

To his surprise and delight, he came back to find that everything had been running smoothly in his absence.

Want to see how he did it?

Listen to the interview we recently did with Dan here where he breaks it down!

Connect with Dan here: https://minimovies.optimisticproductions.co.uk/book

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. – A short message from Mike:

One of the key pillars we focus on with our clients is the importance of building systems.

Harsh as it may sound, I actually don’t consider a business a “business” without actual systems.

It’s just a job that you own.

Systems are the reason I spend just a handful of hours on this business (Peaceful Profits), yet it’s still a 7-figure company.

It’s also the same reason I’m able to have a couple of other businesses that each do 6 and 7-figures each, and still have time to hang out with my kids during the week.

If you’d like my team’s help in building those kinds of “freedom” systems that mean your business can continue to run even if you have to take a vacation then please go here to have a chat with my team.

We’re currently helping a bunch of business owners, service providers, and “help” businesses across the world do exactly that ^^^. 

I’d love for you to also be one of those businesses.

Dec 20, 202331:28
[CASE STUDY]: Can AI Build Your Business For You?

[CASE STUDY]: Can AI Build Your Business For You?

If copywriting isn’t your strong suit…

Or if you don’t have a bunch of time to write a book…

Or if you’re just much better at coming up with ideas than putting them into words…

Then you might land on AI as the solution to do all of that ^^^ for you.

But can it?

Perhaps even more importantly, should it?

We asked Mike Connolly, a seasoned copywriter, marketing strategist, and Peaceful Profits client, for his opinion.

Mike is a former Colorado State Fiddle champion turned business owner in the Direct Marketing space, and he recently shared his thoughts on what AI can (and can’t do) for any business owner.

Specifically, how to use AI as a productivity tool and “helper” for your marketing, without it becoming a massive time-suck that you have to endlessly feed prompts until you get the info you want.

Check out this recent interview with Mike to hear exactly what he had to say!

Connect with Mike Connolly here: funnelhacker.com

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S.

AI is pretty good, and it’s only going to get better.

…But for some questions you might have about building your business, there are times when you just need a plain ol’ human to give you the answer.

We’ve got a couple of programs at Peaceful Profits that’ll not only give you a trusted “sounding board” of ideas that AI can’t answer for you…

But you’ll also get access to my own team of experts that work inside of Peaceful Profits to serve our clients every single day.

No exaggeration here: The kind of wisdom and knowledge that you will find in their brains around Offers, Sales, Copywriting, Funnels, Systems, and pretty much any other part of growing your business can NOT be provided by even the best AI.

(At least not right now).

If you want access to them, plus our awesome community, then please go here and book a call.

We’ve got a couple different programs depending on what your goals are.

It would be great to see you in one of them.

Dec 12, 202330:24
[CASE STUDY]: How to Get Clients On LinkedIn (Without Annoying Everyone)

[CASE STUDY]: How to Get Clients On LinkedIn (Without Annoying Everyone)

LinkedIn is an incredible tool to get clients and build a consistent stream of leads into your business.

It’s also an easy way to annoy people – if you’re not careful.

So how do you strike the balance between using LinkedIn as an effective sales tool, without being like every other marketer you see in your “connection requests” list on your own LinkedIn?

Mildred Talabi, our resident LinkedIn Coach at Peaceful Profits, is here to show you how!

Connect with Mildred here: https://www.mildredtalabi.com/

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. Want Mildred and my team of other experts to help you turn your LinkedIn into a source of consistent clients?

Step 1 is to build a premium offer that helps you stand out from competition without having to offer crazy guarantees or “price-drop” incentives.

Step 2 is to plug that into a low-effort LinkedIn system that delivers consistent clients to your business. 

If you’d like my team and I to help you build that, please go here and book a call:

>> https://join.peacefulprofits.com/one-offer-no-ads-no-funnel

We might be able to help.

(We’ll let you know if we probably can’t too).


Dec 07, 202329:30
[CASE STUDY]: How to Fix a “Broken” Email List

[CASE STUDY]: How to Fix a “Broken” Email List

Natalie had been burning herself out trying a bunch of different marketing strategies, trying to figure out how to fill her premium program with more students.

And despite building an email list of 5,000 subscribers (and potential buyers), she was having a hard time actually turning those subscribers into buyers of her premium program. It was almost like her list was tapped out, with nothing else left to buy anything else she had to offer.

…That was until she followed the email nurture process we outline inside the Peaceful Profits Implementation Program.

And from that “tapped out” email list, came 8 new student enrollments in her course in just 2 months.

Wanna see how Natalie did it?

Listen to this exciting interview we did with her here!

Connect with Natalie here: https://nataliehill.me/

How I Turn Short Books Into 7 Figures: https://www.peacefulprofits.com/obmm-v3 

How We Built A $2.2 Million Business In 12 Months: https://youtu.be/8O9K7YzuUYA

P.S. If you’ve got a premium program that you’re struggling to attract clients for (despite throwing everything and the kitchen sink at it)...my team and I can help.

We’ve got a couple different options depending on where you are in the process, whether that’s adding more students to an existing program of yours with more consistency, or actually just building the program in the first place.

Just send an email to successteam@peacefulprofits.com and chat to Lacey.

She can help you figure out what the next best step is for you and your business.

Dec 01, 202330:36
[Case Study] The Curse of Genius (& How to Meet People Where They Are)
Sep 26, 202329:19
[Case Study] The Reality Star Who Built a Business Without a Team
Sep 20, 202329:30
Why You Should Build Your Business BACKWARD
Sep 15, 202328:36
Scaling a Business Without Giving Up All Your Time
Sep 12, 202322:20
[Case Study] Turning a 1:1 In-Person Service Into an Online Program That Serves Many
Sep 08, 202325:05
The #1 Question to Ask BEFORE You Spend a Dime On Ads

The #1 Question to Ask BEFORE You Spend a Dime On Ads

Ready to crank up your business growth? Get ready to dive into actionable insights with Pete Manktelow, Chief Growth Officer at Peaceful Profits. We're talking about supercharging your Facebook ads with spot-on marketing messages that truly hit home. But before we get to that, here's the big question: Why do I want these leads?

He talks about the art of laser-focused traffic strategies that are tightly woven into your core business functions. And that's not all – Pete spills the beans on how to smartly position your products or services for sales success, drawing in a crowd that's genuinely interested.

Let's talk about the nuances of messaging – it's not just words, it's the magic key to attracting the leads that are primed to buy. But it's not all magic; numbers matter too. Pete breaks down the real world numbers you need to watch to pump up your growth while keeping your acquisition costs in check.

Plus, Pete debunks myths surrounding organic traffic, showcasing the value of smart time allocation and self-liquidation strategies for business expansion. Learn to distinguish between reach and meaningful engagement, crafting marketing that captures intentional interactions.

If you're a coach, service provider, expert, or entrepreneur who’s ready to put these insights into action? Send us an email at: successteam@peacefulprofits.com

The team at Peaceful Profits is ready to help you create the nuanced messaging you need to create a marketing strategy that brings in the clients you need to grow your business to 6-and 7-figures. 

Sep 05, 202333:10
3 Key Elements That Need to Be In Any Business Book (if you want it to be successful!)
Aug 31, 202332:27
[Case Study] How to “Fall Back In Love” With Your Business
Jul 28, 202325:25
How to Build a Following (And Get Clients) on LinkedIn
Jul 17, 202325:48
[Case Study] How to Sell Your First 1,700 Copies of Your Book
Jul 13, 202322:42
Not Getting Enough Clients or Customers? Here’s Why…
Jul 10, 202330:18
[Case Study] Build a business that lets you LIVE
Jul 06, 202329:30
[Case Study] Is Worth it to Hire a Ghostwriter for Your Book?
Jul 03, 202316:24
[Case Study] Organic Traffic Not Enough? Try this…
Jun 29, 202319:32
[Case Study] This Nutritionist Gets Clients with a Book
Jun 27, 202328:31
$10,000/Week On Ads…And Still Breaking Even
May 22, 202326:60
[Team Spotlight] The #1 Marketing Mistake That Kills Growth
May 18, 202338:49
Kailey Green On Being the COO of Peaceful Profits
May 15, 202321:48
The $9,000 Week That “Felt Effortless”
May 13, 202328:10
[Case Study] 4 High-Ticket Clients in 4 Weeks…After 6 Months Off
Apr 03, 202334:48
How to Turn Your Unique Skills Into a $3,000+ Offer
Mar 28, 202324:13
[Case Study] He’s Scaling an “In-Person” Biz Online
Mar 21, 202323:00
[Case Study] Peaceful Growth as a Helping Biz
Mar 16, 202326:02
[Case Study] A $30,000 Sale After 6 Weeks
Jan 31, 202321:54
Signs Your Offer is Failing You
Dec 13, 202235:06
[Case Study] From
Dec 08, 202227:19
A Formula for Hands-Off High-Ticket Sales
Dec 02, 202222:21
I Stopped Making New Content, and Revenue Grew By 60%. Here’s How…
Nov 29, 202220:29
Why I Don’t Do Black Friday Sales
Nov 25, 202218:01
How Doing Less Can Help Your Business Scale
Nov 22, 202221:53
The #1 Lie About Raising Prices

The #1 Lie About Raising Prices

This is a popular lie that gets tossed around in marketing circles often.

You’ll see this in courses, programs, in ads on Facebook or YouTube.

It’s out there all the time because it’s such an easy “angle” to get your attention.

But, it’s still a “lie.”

Does that mean you shouldn’t do it?

Take a listen to this new episode of the Peaceful Profits Podcast to discover the truth behind what almost everyone is telling you to do.

P.S. Want help raising your prices and getting more of your dream clients into your business? Go to PeacefulProfits.com/call and let’s chat. We have multiple options to help you bring more clients into your business with more consistency and less work.

Nov 16, 202213:36
Using “Mini-Movies” to Change the World
Nov 09, 202223:13
Renee the Equestrian Coach - Raised Her Prices and Earned 85k with One Email

Renee the Equestrian Coach - Raised Her Prices and Earned 85k with One Email

A good offer is worth its weight in (online) gold. All the best copywriting and top-notch sales tactics in the world pale in comparison to a compelling offer.

It’s your biggest asset in moving the needle towards better clients and sales conversions. Our client, Renee Tucker (DVM), improved the quality of her online offer and launched her business into a new chapter (and 85k in revenue) with just one simple email. 

Check out Renee at www.tuckerbiokinetic.com

Oct 24, 202218:14
How an Etsy Illustrator Had Her Best Day of Sales Ever
Oct 17, 202214:56
This Entrepreneur’s 4hr/Month Business
Oct 10, 202221:35
How to Master the Mental Game of Growing a Business
Oct 03, 202231:23
Our Client Ros Successfully Sold A New Coaching Offer To A Brand New Audience In Less Than 2 Weeks Using This Method
Sep 26, 202234:56
Randy Makes Hands-off, Consistent Sales
Sep 15, 202218:56
The Easiest Selling System I Know

The Easiest Selling System I Know

Here’s how I sell 2x my competitors with 10x less headache. It’s a little lesson I learned from working with and watching clients doing $20,000,000+ a year.

May 17, 202243:09
How To Work Yourself Out Of Your Business

How To Work Yourself Out Of Your Business

In today’s episode I show you a simple exercise you can do to work yourself out of the day-to-day of your business so you can stay in your zone of genius and let the business grow on its own.

May 10, 202248:52
How To Build An 8-Figure Sales Team

How To Build An 8-Figure Sales Team

In today’s episode I want to show you what I’ve learned from building 3 x 8 figure sales teams in the past 15 years.

I’ll show you:

  • Who to hire
  • What to look for
  • Where to find them
  • And how to prepare yourself and your business to support the kind of team that can pull these numbers
May 03, 202235:18