Penny Lane
By Trustream
Penny LaneApr 05, 2019
Mini-master class on artist career development in the age of streaming – The Derek Webb interview
Born in Memphis, TN, to a classically trained pianist, Derek took to music naturally, as both a musician and a songwriter. After taking a single guitar lesson, he was self-taught, and by his sophomore year in high school was on the road as a touring musician. Derek joined his first band, Caedmon’s Call, in 1993. They were signed to Warner Alliance three years later. Two years following, in 1998, the band’s self-titled release won Gospel Music Awards Modern Rock Album of the Year. Following numerous other, critically acclaimed releases with Caedmon’s Call, Derek struck out on a solo career in 2001. He would go on to release four studio albums with label INO, before going independent to self-release five additional records. His latest, Targets, is slated for 2019.
In addition to Derek’s songwriting, recording, and touring career, in 2008, he founded NoiseTrade, a pioneering direct-to-fan platform, which was acquired by Pledge Music in 2016.
Highlights
The power of singular focus in an artist’s career
Knowing how and when to jump – to seize opportunities when they arise
Becoming a “middle class musician”
The seasons of investment and return in an artist’s career
Why the debate about streaming as good or bad is irrelevant
Streaming’s place in an artist’s overall revenue equation
The differences and shifts in power and money between content creators and content owners
Using streaming to cultivate super fans
Taking the pressure of revenue off a young artist’s music
The story behind the appeals on against the Copyright Royalty Board’s rate increase
How emerging technologies like VR can foster or hinder connection and empathy between artists and fans
Resources
Derek on Twitter
Derek on Wikipedia
derekwebb.com
NoiseTrade
Middle Class Musician
Streaming by the numbers with Glenn Peoples
Glenn Peoples is an independent communications consultant in the music industry. Until 2018, he led Music Analytics & Insights for Pandora. Previously, Glenn was Senior Editorial Analyst at Billboard, where for seven years, he covered digital music business, legislation, and copyright. Earlier in his career, Glenn worked in music distribution at Caroline, a division of EMI, as well as Valley Media.
Highlights- How the music business is adapting to a data-driven future
- Key takeaways from the Infinite Dial 2019 report
- Key takeaways from the RIAA 2018 annual report
- Spotify in India and their scuffle with Warner
- How the next billion streaming subscribers get acquired and what it means
- What the rise of podcasting says about streaming’s evolution
“Playlists are not a marketing plan.” The Charles Alexander Interview
Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream.
This Week’s GuestCharles Alexander is an independent singer/songwriter, digital strategist and artist manager. He recently launched Systemic, an artist & label services company specializing in streaming platforms such as Spotify, Apple Music, Amazon, YouTube and Pandora. He also owns Outside The Box Music, an artist management & marketing company where he helps artists, musicians & songwriters create and extend their online presence. He has run digital campaigns for such diverse clients as Ryan Cabrera, Curb Records, Keb’ Mo’ and Lacy Cavalier, amongst others.
We asked Charles to join us to discuss streaming’s evolving role in artists’ careers, from the ways they create, to how they market and promote their music, to the ways in which they earn a living.
HighlightsIn this episode, we cover topics including:
- How to value stream counts
- Why playlists are not a marketing plan
- The importance of knowing by whose rules you’re playing
- The measurements Spotify uses to determine how audiences respond to a song
- Paid vs ad-supported, and the cost of free
- How streaming factors into a holistic marketing plan
- What and who artists should trust in the age of streaming
What crypto + blockchain mean for streaming's present and future
Penny Lane is a show about the business, economics, and technology of music streaming, hosted by Matt Squire and Shawn Yeager, and presented by Trustream.
This Week’s GuestErik Mendelson is co-founder of Cre8tor and Tune Token. Erik got his start in the music business working in promotions for Elektra Records. He continued to hone his skills in marketing and promotions for Jive Records, and then notably as SVP of Marketing and Promotion at Digiwaxx Media. At Digiwaxx, Erik drove national marketing campaigns and partnerships with clients including SonyBMG, Cingular Wireless, Sony Erickson, Puma, Columbia Records, and the beloved Microsoft Zune. RIP.
We asked Erik join us to share his insights on the impact of cryptocurrency and blockchain technology on the present and future of music streaming. We got that, and a whole lot more.
HighlightsIn this episode, we cover topics including:
- The challenges of record deals and royalties collection
- How do we solve the music industry’s “data problem?”
- Raising money in music tech
- The continuing importance of radio
- Why brand-building beats chasing hits
- The importance of authenticity — on being a rockstar
- How streaming deals and the fundamental economics must change to make real money for artists
- How blockchain and cryptocurrency’s future bridges to the traditional music industry
- On getting back to record labels as peddlers of cool
Streaming and the modern indie record label
Mike Fabio is Vice President, Digital Strategy for New West Records, home to artists including John Hiatt, Ben Folds, and All Them Witches. Mike’s prior roles include the first executive at Warner Bros Records responsible for social media and community, where he worked with and built pioneering digital campaigns with artists like DEVO, Eric Clapton, and The Black Keys, community manager for Google’s Lunar X Prize Foundation, and research assistant at the world-renowned MIT Media Lab.
You can find Mike Fabio on all the socials at @revrev, and learn more about New West Records at newwestrecords.com.
We'd love to hear from you. Get in touch at @trustreamco on Twitter, or podcast@trustream.co. If you're listening in the Anchor app, send us questions or feedback in a voice message.
What comes next now that the Music Modernization Act is law?
Hello, world
Penny Lane is a show about the business, economics, and technology of music streaming – in a post-MMA world. Our goal is to offer songwriters, publishers, artists, and others a better understanding of music streaming and how it and the Music Modernization Act will affect your future.
We'll feature in-depth interviews during each episode, sharing perspectives, opinions, and insights into music streaming, and how our guests and their businesses are adapting to and embracing it.
You’ll hear conversations with a host of interesting people from across the music business spectrum, including songwriters, artists, executives, technologists, and journalists.
We’ll be releasing new episodes monthly to start. Based on your feedback, we may ramp that up over time.
We’d love to hear from you. You can reach us on Twitter @trustreamco, or by email at podcast@trustream.co. If you’re using the Anchor app, you can even send us a voice message.
We appreciate you listening, and we’re excited to have you with us. See you soon.