People of Marketing by Planable
People of Marketing is an award-winning, bi-weekly show where our host, CEO of Planable Xenia Muntean, interviews inspiring marketers. Xenia explores the lives, careers, dreams, trials and tribulations of their professional lives. Grab your headphones and tune in!
S3E01: Janice Suter — Director of Social Media, GSD&M
Our guest today is Janice Suter, GSD&M’s Head of Social. Janice oversees the agency’s thriving social media practice, providing strategic leadership and mentorship to her team, the staff and the agency’s clients including U.S. Air Force, Capital One, Pizza Hut and more. Her expertise spans leadership on the evolving social space, generating new business opportunities, seeking out diverse talent and skillsets, and managing day-to-day operations of the agency’s social practice.
November 12, 2021
S2E16: Michael Heaven — Media Director @ Offbeat Media Group
Let's give a warm welcome to Michael Heaven, founding partner at Social Chain, a global social advertising agency, and currently Media Director at Offbeat Media Group. At Social Chain, Michael led Social Chain's US media network where he focused on helping clients to deliver campaigns that harness the power of digital and social media with platform-native creativity to create memorable and engaging activations. Michael also mentors marketers taking their first steps in the industry, consults with fast-growth startups, and provides pro bono advice to non-profits in childhood education and mental health.
June 09, 2021
S02 E15: Meng Li – VP of Marketing @ Native
In today's episode of People of Marketing, Xenia Muntean, CEO of Planable, interviewes Meng Li, Vice President of Marketing at Native. Meng has extensive experience in the personal care industry, having served as Director of Retail Sales and Channel Marketing at Kinsa, Business Manager at Method Products PBC, and Associate Brand Manager at Johnson & Johnson.
May 26, 2021
S02 E14: Emily Sechrist – Global Head of Social Strategy @ Intel Corporation
For today’s episode, Xenia, Planable CEO and host of People of Marketing, had a chat with Emily Sechrist, Global Head of Social Strategy at intel. A tenacious marketer and communicator with a passion to analyze and solve complex problems, Emily leads the global social media strategy for Intel's B2B business groups. She has an affinity toward B2B markets and telling the world about the ways their services and solutions touch people's lives.
May 12, 2021
S02 E13: Steve Denker – Former VP of Marketing @ WarnerMedia
In today's episode, Xenia, CEO of Planable, is going to take a sneak peak into the career of Steve Denker, the former vice president of marketing and digital for WarnerMedia. In this role, Steve was responsible for the marketing, digital strategy and social media, planning, allocation and campaign management across all platforms as well as TCM digital products and operations. Steve also worked closely with HBO Max, overseeing social and linear executions promoting the TCM/Classics on the streaming service.
April 28, 2021
S2 E12: Michaela Kron – Lead PR & Social Media Manager @ Duolingo
Join us today as Xenia Muntean, Planable Co-founder and CEO, explores the career of Michaela Kron, Lead PR & Social Media Manager @ Duolingo, the most popular language-learning platform and most downloaded education app worldwide, with over 300 million total learners. As part of Duolingo's in-house PR team, she manages media relations and leads social media strategy for Duolingo. Before joining Duolingo in October 2016, Michaela led PR for CommonBond, a financial technology startup in New York City. She received a Bachelor of Science degree in Media, Culture, and Communication from New York University.
April 14, 2021
S2 E11: Colin Lepiscopo – Director of Marketing @ Social Media Examiner
Let's give a warm welcome to Colin Lepiscopo, director of marketing for Social Media Examiner. Colin has 8 years of experience marketing live events, TV productions, Broadway musicals, best-selling books, and online products. He is the founder of Meta, an online marketing resource that helps businesses and entrepreneurs grow. Colin is also a Brazilian jiu-jitsu blue belt that trains in San Diego, CA.
March 31, 2021
S2 E10: Abigail Cruz – Head of Social – Beauty @ THG
Today we're going to take a sneak peek into the life of Abigail Cruz, the Head of Social for THG’s Own Beauty Brands. Abigail leads the global strategy and implementation of over 25 social accounts, across a portfolio of nine beauty brands (and counting). Abigail has seven years of experience in the fashion and beauty industry, spanning from Sydney (her hometown) to London and now Manchester where she is currently based. Abigail enjoys real-life stories on social, curated feeds and going down the Reddit rabbit hole of threads.
March 24, 2021
S2 E9: Bethany Cantor – Head of Content and Brand Marketing @ Teachable
Today we're going to take a sneak peek into the life of Bethany Cantor, currently head of content and brand marketing at Teachable. Bethany has over a decade of experience in helping companies craft their brand stories and develop engaging content experiences that turn customers into dedicated fans. She's spent the last seven years bringing together social media, editorial, community, partnerships, and product marketing strategy to create powerful, innovative integrated marketing teams.
March 17, 2021
S2 E8: Evan Weiner – Global Head of Social Marketing @ GoDaddy
Our guest today is Evan Weiner, a rising young executive and currently Global Head of Social Marketing at GoDaddy. He is focused on architecting an all-new, end-to-end social marketing program, strategy, and team overseeing social for GoDaddy's strategic acquisitions across EMEA and the Americas, as well as the GoDaddy Pro sub-brand launch in 2021.
March 10, 2021
S2 E7: Alison Tyrrell – Global Head of Content, Marketing & Media @ Spark Foundry
Today we’re going to take a sneak peek into the life of Alison Tyrell, Global Head of Content, Brand Marketing & Media. Alison helps clients identify their brand narratives and connect with their audience through marketing. Alison’s 360 experience spans both brand and agency side in Ireland, Australia, and the United Kingdom. She has worked for and with brand titans such as Mondelez International, Sony PlayStation, UBS & Marriot, plus boutique fashion, food, and music brands.
March 03, 2021
S2 E6: Thomas Wakelin – Social Media Marketing Manager @ Microsoft
Our guest today is Thomas Wakelin, Social Media Marketing Manager for Microsoft – responsible for the digital communication strategy across consumer, commercial, education, and developer audiences. Prior to this experience, Thomas has worked across multiple marketing agencies and publications, helping brands to better connect to customers across multiple industries. Working in partnership with brands such as Adobe, Amazon, Canon, D&AD, HP, and NFL, Thomas is particularly passionate about technology and helping brands to realize the power of building engaging community programs.
February 24, 2021
S2 E5: Ken Gibbs – Head of Series Social @ Amazon
Our guest today is Ken Gibbs Jr., currently Head of Series Social @ Amazon. Ken has a passion for entertainment and technology. He began his digital career as part of the original staff of Henry Louis Gates’ Africana.com and remained with the product as it was acquired by Time Warner, then merged with AOL to become what was eventually known as the new Aol BlackVoices.com. Since then, Ken has gone on to hold leadership positions at Interactive One, Essence, Loop21.com, and BET Networks.
February 17, 2021
S2 E4: Sarah Glaswand – Digital and Social Media Manager, Center for Inclusive Growth @ Mastercard
Sarah Glaswand is a storyteller, strategist, and innovator specializing in content strategy and social change communications. Currently, as Digital and Social Media Manager at the Mastercard Center for Inclusive Growth, the philanthropic arm of Mastercard, Sarah is responsible for leading social media strategy, community building, and analytics efforts that strengthen and advance Mastercard’s thought leadership on inclusive growth and sustainable development.
February 10, 2021
S2 E3: Alexandra Shockey – Manager of Global Social Media @ FedEx
Alexandra Shockey is the manager of Global Social Media at FedEx, a position she has held since December of 2018. She has been with FedEx for more than eight years, serving as an advisor in both social media and digital user experience prior to her current position. Her team is responsible for brand storytelling and social engagement across all FedEx social media platforms.
February 03, 2021
S2 E2: Heather Green – Senior Director, Social Media Thought Leadership @ W2O Group
Our guest today is Heather Green, Senior Director, Social Media Thought Leadership @ W2O Group. Heather is a Webby Award-winner digital marketer with over 15 years of experience in brand publishing, performance marketing and content strategies. Her most recent roles placed her in front of $100M+ paid social and content programs for both L’Oreal USA and Verizon. She currently leads social media thought leadership at W2O.
January 27, 2021
S2 E1: Mikey Dowling – Director of Communications @ Obsidian Entertainment
Our guest today is Mikey Dowling, director of Communications at Obsidian Entertainment, a studio renowned for developing both cult and mainstream video games such as Fallout: New Vegas and The Outer Worlds.
January 20, 2021
People of Marketing Season 2 Teaser
New year, new season. We promised we'd be back, so here we are. Tune in next week for People of Marketing Season 2.
January 14, 2021
Special Episode: Marketers’ advice for their younger selves
Let’s take a stroll down memory lane. Today, we’ll explore the things marketers would have liked to know at the beginning of their careers. Listen to our episode and let us know which one strikes a chord with you.
October 28, 2020
Special Episode: Skills even the greatest marketers struggle with
We all wish we could master as many skills as possible. From better management & discipline all the way to being an exceptional listener. Today, we’ll go through some of the skills even the greatest marketers struggle with. Let’s hear them out!
October 21, 2020
Special Episode: 7 Most Annoying Marketing Buzzwords
They’re extremely popular. Some even find them annoying. Wanna know which are the top marketing buzzwords of 2020? Our first season has just ended & we decided to look back and have some fun. Tune in! 👉🏻
October 14, 2020
S1 E35: Bianca Spada - Global Senior Social Media Manager @Red Bull
Our guest today is Bianca Spada, global digital strategy expert with 11 years of experience in delivering successful digital strategies and global campaigns in some of the world’s leading and cutting edge companies. She is currently the Global Senior Social Media Manager at Red Bull and oversees the social media strategy comprising of over 30 projects across Music, Dance, and Social Innovation with more than 50 social channels on Facebook, YouTube, Instagram, Twitter as well as new platforms such as TikTok and Twitch.
October 08, 2020
S1 E34: Amir Jirbandey - Growth Lead @Papercup
Our guest today is Amir Jirbandey. He has been working in the Tech industry for the last 10 years, mainly within Marketing and Growth roles in fast-growing SaaS companies. He has recently joined Papercup, an Ai powered solution, to lead their growth efforts.
September 30, 2020
S1 E33: Kevin Young - Head of Audience @The Economist
Our guest today is Kevin Young. He joined The Economist in April 2019 as Head of Social Media, leading a team of ten people and more than doubling social referrals in six months. He now spearheads the newsroom's digital growth in a new role as Head of Audience. He devises editorial strategies for social output, newsletters, push alerts, and SEO, as well as developing the organization's presence on new platforms and exploring other digital opportunities. Kevin's team was nominated at The Drum Online Media Awards 2020 for Social Media Team of the Year, an award that he received in 2018 in his previous role at Bloomberg. Prior to this, Kevin spent 15 years at the BBC as a digital journalist and broadcaster.
September 23, 2020
S1 E32: Meg Smith - VP of Marketing @Kompany39
Our guest today is Meg Smith, a creative brand marketer with an extensive background working with numerous brands, including but not limited to VP of Marketing for a sports branding agency and media platform (Kompany39), CMO of an organic cosmetics line, Editor-in-Chief of magazine & digital publication. She also leads marketing strategy and brand design for a jewelry line, real estate development, charity events, health food & beverage, and many more. Furthermore, Meg launched Gold Sparrow (her brand and marketing boutique agency) in 2015, to hone in on the elements of marketing and branding that she's truly passionate about.
September 16, 2020
S1 E31: Neal Schaffer - Digital & Social Media Speaker
Neal Schaffer is a leading authority on helping innovative businesses through their digital transformation of sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in more than a dozen countries. He is also the author of 4 books on social media, the most recently published one being The Age of Influence.
September 09, 2020
S1 E30: Victoria Azarian - Chief Creative Officer @MKTG U.S.
Victoria Azarian is the Chief Creative Officer at MKTG U.S. leading global lifestyle, entertainment, and sports marketing agency, working for brands including Diageo, FedEx, Nike, P&G, and Toyota. Azarian was named one of the “New Icons in Creativity” by Adweek in 2019. She also contributed to IBM’s 2019 Effie ‘5 for 50’ Award win. Her work for IBM Watson, The Thinking Dress, which debuted on the red carpet at the Met Gala 2016 outperformed fashion giants like Prada and Dolce & Gabbana. And now it is on permanent display in the Henry Ford Museum of innovation.
September 02, 2020
S1 E29: David Bolton - Digital Marketing Manager @Dock & Bay
Our guest today is David Bolton, the Digital Marketing Manager at Dock & Bay. He started his marketing career in digital marketing in a small agency, at 21 y.o. Having worked his way up the agency ladder and moving into the world of contracting, he has worked for every size business from 5 man craft beer retailers to multi-billion dollar corporate fashion giants. Now specializing in digital growth in new and overseas markets, He has become the jack of all trades in digital marketing and digital growth. Startup, corporate, SMB, freelance, contracting, consultancy, he has worn the t-shirt.
August 26, 2020
S1 E28: Brandon Cooke - Global Chief Communications Officer @FCB
Brandon Cooke joined FCB three years ago as Global Chief Communications Officer. He is on a mission to drive the positioning of the agency and build up its reputation around the world. Brandon has a very unique background in marketing, communications, and new business from his previous role as global CMO at mcgarrybowen.
August 19, 2020
S1 E27: Amelia Torode - Co-Founder @The Fawnbrake Collective
Our guest today is Amelia Torode, the co-founder of The Fawnbrake Collective. She launched it as an antidote to large ad agencies, it's a new Operating System for brands, a new approach. Amelia has spent 20 years in London and New York working for agencies such as Ogilvy Interactive, MindShare, VCCP, Naked Communications, and TBWA. She began her career as one of the first WPP Marketing Fellows and has built deep expertise in technology.
August 12, 2020
S1 E26: Stuart Stobbs - Chief Creative Officer @McCann1886
Our guest today is Stuart Stobbs, Chief Creative Officer at McCann1886. He's basically the creative heart of the agency and he's focused on 3 areas: innovation, purpose, and culture development, both internally and for clients.
August 05, 2020
S1 E25: Lachlan Williams - ex. Head of Strategy @R/GA
Our guest today is Lachlan Williams, ex. Head of Strategy at R/GA London. He has over 15 years of experience in both creative and media agencies. He started out in Sydney where he majored in advertising and PR, and he's currently based in London. During his career, he's been lucky enough to work across just about every category and discipline.
July 29, 2020
S1 E24: Jonathan Lewis-Jones - Managing Director @Publicis Commerce UK
Jonathan is a commercially focused marketer with nearly 20 years of experience holding leadership positions in agencies, brands, and growing to help the businesses. Having started his career in brand advertising, he moved into digital marketing and now is specialized in digital commerce.
July 22, 2020
S1 E23: Emmy Clarke — on Paid Media, Stress Management, and Becoming Strategic
Our guest today is Emmy Clarke - an experienced marketer with a focus on paid advertising. She's also a former actress, probably best known for a 6-year stint in the popular TV series “Monk”. She dived into the world of Entertainment at the early age of 10, landing roles in a number of Films & Television series. After 12 years, she decided to put an end to her on-camera acting career and pursue her passion for Media, specifically within the Advertising niche. Now Emmy is the Associate Media Director of Paid Social at Good Apple.
July 08, 2020
S1 E22: Leland Maschmeyer — on Giving Back, Beyond Creativity, and Humbleness
Our guest today is Leland Maschmeyer, the Chief Creative Officer of Chobani. His re-imagination of the Chobani brand was honored as Best of the Year and is considered one of the best of the last decade, being described as "literally and absolutely perfect." His global re-imaginations of Spotify and Instagram were each recognized as “Best of the Year”. For these accomplishments, he won recognition as "Global 30 under 30”, “Young Influencer”, and the “Design Thinking Leader”. His work has earned honors from every major global creative award show.
July 01, 2020
S1 E21: Caroline Shumway — on International Experiences, Setting Boundaries and Managing Creativity
Our guest today is Caroline Shumway - Global Campaign and Media Manager at Sennheiser. She is a creative marketer with a decade of experience on both the creative agency side and the brand side.
June 24, 2020
S1 E20: Viviane Goncalves — on Authenticity, Discipline, and True Consumer Centricity
Our guest today is Viviane Goncalves, the Venturing and Emerging Brands Marketing Director for LATAM at The Coca-Cola Company. She has been working for Coca-Cola for some good years, gaining a very diverse experience. It includes Digital and Cultural Transformation, Integrated Marketing Communication, and Brand Management. An important side of Viviane's career is also the focus on People Management and Mentoring.
June 17, 2020
S1 E19: Mark Francis — on Differentiators, Guilty Pleasures, and Building an Agency
Our guest today is Mark Francis, an experienced marketer who has led marketing teams in global blue-chip financial services companies, including London Stock Exchange and New York Stock Exchange. In 1999 he founded a digital agency, Blue Flamingo Solutions, alongside his marketing career. In 2013 he left his marketing position to focus on his agency. Nowadays Blue Flamingo is a successful digital enablement, web design, and development agency with offices in London in the UK and Toronto in Canada.
June 10, 2020
S1 E18: Michael Knox — on the Agency World, New Skills During WFH, and Creatives' Challenges
Our guest today is Michael Knox - Head of Creative at Roller, News Corp’s in-house Creative agency. He’s the former Chief Creative Officer of Grey Hong Kong and member of Grey’s Global Creative Board. He’s judged and won at major award shows including D&AD, Cannes Lions and Spikes Asia.
June 03, 2020
S1 E17: Perrin Lawrence — on Startup Life, Patience, and Why the Outside-of-Work Matters
Our guest today is Perrin Lawrence, the Global Head of Marketing and Communications for AI. Reverie, a Forbes Top 2020 pick in the white-hot field of A.I. She jumped into start-up life from her previous role at the NBA as Director of Audience Development. Prior to that, she helped lead The New York Times’s transition into a digital-first company. Her past lives include brand promotion at Disney and a year filming a travel documentary and writing her way across 25 countries.
May 27, 2020
S1 E16: Dave Smith — on Data, Perseverance, and What Makes a Good Brand Manager
Our guest today is Dave Smith, Brand Strategist, and MBA graduate (Kelley School of Business, Indiana University) whose career thus far has focused on building both alcoholic and non-alcoholic beverage brands. Dave has had almost a decade of experience in brand management and experiential marketing working for global companies like Coca-Cola and Heineken amplifying iconic brands such as Powerade, Dos Equis, Strongbow Hard Ciders, and Amstel Light.
May 20, 2020
S1 E15: Mostafa Elbermawy — on Long-Lasting Work, Self-Development, and Why AI Will Not Replace Us
Our guest today is Mostafa Elbermawy — entrepreneur, angel investor, and the founder of NoGood, one of the fastest-growing performance and growth agencies in New York City. At NoGood he has assembled a team of creative, product, and growth experts to help startups validate and scale their products. Previously, Mostafa worked as a growth team lead at various VC-backed startups and consulted with Fortune 500 brands including Microsoft, American Express, and Procter & Gamble.
May 13, 2020
S1 E14: Kristin Lorie — on Social Media in Pandemics, Disrupting Brands, and Little Life-Changing Events
Our guest today is Kristin Lorie - the Brand Marketing and Social Media Manager at Airbnb. She is a global marketing professional with more than 8 years of experience working for top tier companies in the technology, travel, and entertainment industries.
May 06, 2020
S1 E13: Elijah Toh — on Growth Marketing, Priorities, and Mixing Experiences
Our guest today is Elijah Toh, currently heading growth at WorldRemit, helping the business to deliver growth and optimize its operations. Before this, he led brands such as P&G, Now TV, Unibet, and Uber across disciplines such as product marketing, CRM, and acquisition. Elijah’s experiences also included a memorable stint as an entrepreneur running a craft beer distribution.
April 29, 2020
S1 E12: Itay Rahat — on Passion, Evolving, and Bad Advice
Our guest today is Itay Rahat, associate VP product consumer marketing at Warner Music. He has designed and launched campaigns for several well-known artists such as Bruno Mars, Ed Sheeran, Dua Lipa, and Cardi B. *This episode was recorded before COVID-19 took over our day to day work-life.
April 22, 2020
S1 E11: Talia Gerecitano — on Productivity at Home, People Management, and Going Back to Basics
Our guest today is Talia Gerecitano, Head of marketing for Mailchimp Presents, Mailchimp’s streaming platform. With more than 18 years of experience in consumer marketing, entertaining marketing, and brand management, Talia has worked before for big television and video-on-demand companies like HBO, AMC Networks, Netflix, and Facebook Watch.
April 15, 2020
S1 E10: Geoff Desreumaux — on Flexibility, Strategies During a Crisis, and Data in Advertising
Geoff Desreumaux is the CEO and co-founder of "We are social media", one of the world's leading independent sources of digital marketing, covering social media, marketing, the connected lifestyle, and a lot in between.
April 08, 2020
S1 E9: Elena Bersadschi — on Career Changes, Work from Home, and Mental Health
Our guest today is Elena Bersadschi. She's a growth marketer with more than 6 years of experience in both B2B and B2C industries. Currently, she is the Global Growth Marketing Manager at Deliveroo, where she leads the function for the rider side of the business. Her professional experience spans across multiple marketing disciplines, from customer acquisition, up to churn prevention and user re-activation.
April 01, 2020
S1 E8: Ksenia Barton — on Destiny, Audience Understanding, and Comfort Zone
Our guest today is Ksenia Barton, currently looking after LEGO Communication strategy for EMEA overlooking overall eco-system and communication planning. Previously being part of the LEGO Social media team Ksenia developed and launched highly awarded first LEGO Chatbot, which was named as an industry benchmark by Facebook. Ksenia moved to the UK from Russia where she was driving LEGO Digital strategy including launching LEGO Social media presence and Search strategy in close collaboration with local platforms like Vkontakte, Odnoklassniki and Yandex.
March 25, 2020
S1 E7: Jennifer Cacace — on Rockettes, Meetings, and Viral Videos
Today we have Jennifer Cacace on the show. She’s a digital native and content strategist with more than a decade of experience in marketing on both the creative agency side and the brand side. She’s led social media and digital content for brands and events like the Radio City Rockettes, America’s Got Talent and the Toni awards. Now, Jennifer leads the development and promotion at Pandora as the Director of Original Content. Jennifer’s creating editorial programming with talent to reach more than 60 million listeners.
March 19, 2020
S1 E6: Kenny Gold — on Failures, Connections, and Leading with Common Sense
Today’s guest is Kenny Gold. He is currently the Director of Social Media at Grey for the North America region.
March 11, 2020
S1 E5: Brad Jakeman — on Mentors, Fears, and Serendipity
Today’s guest is Brad Jakeman, the former president of PepsiCo Global Beverage Group. He led category strategy, brand-building, design, advertising, marketing, innovation, and branded content. Before PepsiCo, Brad was in various high profile executive and marketing positions at Activision Blizzard, Macy’s, and Citibank. He left PepsiCo to start his own Consulting firm and Venture Fund to help other businesses and causes grow.
March 04, 2020
S1 E4: Oliver Yonchev — on Manipulative Data, Paths in Life, and Creativity
Oliver is Managing Director to one of the world's fastest-growing agencies, Social Chain. He's responsible for the development of the group’s North American operation. At 30, he is at the forefront of creative and social media marketing, delivering global social strategies for the likes of Amazon, Coca-Cola, Disney, Uber, Tik Tok, to name just a few.
February 25, 2020
S1 E3: Rodrigo Samwell - on Brand Commitment, Modesty, and Patience
Rodrigo Samwell is the CMO of ESL, the largest global esports company. He began his marketing career in the telecommunications industry and has served in a number of executive marketing and strategy roles at Vodafone. I met Rodrigo last summer at Cannes Lions where he spoke on the topic of brand activation for GenZ and Millennials with esports.
February 19, 2020
S1 E2. Jess Greenwood - on CMOs, Motherhood, and Life-Changing Advice
Jess Greenwood is the global CMO at R/GA and 2019 Ad Age Woman to Watch. Prior to R/GA, Jess worked as the Managing Editor of Contagious Magazine and Founder of the Contagious Consultancy Insider. She joined R/GA in 2012 as Director of Business Strategy, followed by a stint on Google's in-house Creative Partnerships team in 2014. Jess returned to R/GA in 2015 to help the Strategy department and now, she's overseeing 17 offices worldwide as R/GA's Global Chief Marketing Officer.
February 19, 2020
S1 E1: Guy Poreh - on Gold Lions, Cross-Pollination, and G.I. Joe
Guy Poreh is a CEO and founder, industry-leading strategist, and a rockstar marketer. He won a coveted Cannes Lions award, he's a former BBDO executive experience as EVP of New Media, Silver + Partners’ Chief Innovation Officer, as well as Senior Advisor on Digital for the Ministry of Foreign Affairs of Israel. Today, his company, Playground, helps startups succeed in entering the US market.
February 19, 2020