Skip to main content
People Behind the Business: a show for small businesses with small teams & huge ambitions

People Behind the Business: a show for small businesses with small teams & huge ambitions

By Rosemary Richings
People Behind the Business is about the challenges and rewards of running a small business right now. The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments
Listen on Spotify
Where to listen
Apple Podcasts Logo

Apple Podcasts

Castbox Logo


Google Podcasts Logo

Google Podcasts

Overcast Logo


Pocket Casts Logo

Pocket Casts

PodBean Logo


RadioPublic Logo


Spotify Logo


TuneIn Logo


Considering co-working? Here's what my experience has been so far (with co-working).
Is co-working the right fit for you? In this episode, I share my mostly positive experiences with co-working, along with the story of why I joined in the first place. Hopefully, this will help clear up any misconceptions you might have. This episode focuses on everything from the acceptance process, to how to work around the pros and cons of co-working.  For more detailed show notes, visit
April 04, 2019
3 signs you've chosen the wrong promotion tactic for your business & what to do about it
For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well.  Because engaging with your audience online isn’t just about selling. It’s also about picking mediums that feel natural to you.  In this episode, I talk you through how to take methods that aren’t bringing you joy or results out of the equation. As always, you can check out the show notes for this episode via
February 28, 2019
Small ways to express your love & appreciation for your customers on Valentine's Day & year-round
Just in time for Valentine’s Day, here’s an episode where I share some ways that business owners have shown and continue to their love and appreciation for their customers. I believe that it’s the little things that count when it comes to expressing your love and appreciation. And many of the examples discussed in this episode are proof that I’m not the only one who thinks that way. Head on over to for more info what you just heard!
February 14, 2019
Getting featured on credible blogs & cold pitching businesses: increasing your chances of success
As someone with a blog, and a podcast I’ve got so many emails (“pitches”) from people interested in being guests on my podcast, or contributors to my blog.  And as much of a privilege as it is to get emails from people from all over the world, the pitches that are bad are extremely bad.   With this episode, I hope to not only decrease the number of bad pitches that show up in my inbox but give listeners a quick intro to what makes a pitch “good”.  This episode will be useful for anyone that wants to get press attention through being featured on everything from podcasts to blogs and magazines. The key takeaways can also be used to cold pitch potential customers, and actually get a response. A portion of this episode was originally a Facebook Live I did on my Facebook Page: (  If you’re on Facebook, feel free to like my page. Because you never know. I might do more lives just like this in the future! And don't forget to check out the show notes via the following link: ( when you're done listening to this episode.
January 24, 2019
Lessons Learned from 2 decades worth of experience with running a small business
Yolanda McAdam really understands the reality of being a small business owner, for one very simple reason: Her business, Suite 532 isn’t her first business. First there, was a safari business. Then, there was a coaching business. But, as a result of burnout, and the challenges of moving from South Africa to Canada and not knowing a lot of people, she decided to go back to working a 9-to-5 job for a while. Eventually, she quit that job and started the business she runs today, Suite 532. For those of you who are currently running your first business, there’s a lot that you can learn from her. Because this episode is Yolanda’s honest reflection on what making plenty of mistakes along the way taught her about what it takes to succeed as an online business owner. Looking for more detailed show notes? Visit
January 17, 2019
What intentional branding actually looks like
Every piece of your branding is definitely important (from the logo, to your website, to the photos you feature).  So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why is that so important? In this episode, I spoke to a branding specialist who answered both those questions. For more detailed show notes for this episode, check out
January 03, 2019
What makes a blog post a strategic choice for your business?
What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write. In November of 2018, I led a Facebook Live session on strategic blogging in Miranda Nahmias’s Facebook Group, Grow Like Woah. In this session, I shared with a group of entrepreneurs, exactly how they can produce and promote content that attracts not just any reader, but the right reader. The following episode is an edited, audio copy of that session. This session provides answers to the following questions: • What do clients and customers want to know when they read your blog? • Does consistency matter? • What are some free and accessible online groups you should be using to find out exactly what peoples' most frequently asked questions are? • What should you do when you run out of ideas? • What are a few content promotion methods you can use to keep on getting more attention? Looking for the show notes? Check out for more info.
December 20, 2018
Self-care for busy professionals: why it's about a lot more than just scented candles & bath bombs
I think, when it comes to running a small business, we talk a lot about the work aspect a lot but the one thing we don’t talk about enough is self-care. And I’m not talking about a cliché version of the word “self-care” that involves bath bombs and scented candles (despite the fact that all of the above are quite nice). I’m talking about just how important it is to take your own health and well-being seriously as the work that you produce for your clients/ customers every day. That’s exactly why I asked a nutritionist that works with busy, professional women to be a guest my show, so that we could talk about how entrepreneurs who lead hectic lifestyles can squeeze time into their busy schedule for self-care. Looking for the show notes? Check out
December 13, 2018
Getting ready for your website launch
Because I realize that not “all” of my listeners have pulled the trigger, and launched their business, I thought it would be a great idea to have a website launch expert on the show. In fact, this episode answers a very important question: What makes a website “launch-ready”? And what if you’re not yet at the point where you can outsource your website copywriting and design to a freelancer? What are the absolutely essential components that you need to attract clients? Looking for the show notes? Visit for more info.
December 06, 2018
Getting prepared for your 1st photoshoot (what you need to remember)
Never participated in a photoshoot or hired a photographer before? Not really sure how to prepare or what to tell your photographer? Consider this episode to be your pre-photoshoot guide to approaching the experience with confidence. Because chances are you’ll need photos that look professional for your website, brochure, etc. at some point! For the show notes from this week's episode, visit
November 29, 2018
What my favourite small businesses can teach you about rewarding & maintaining customer loyalty
Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back for more. Because building trust and loyalty isn’t just cheap. It’s also one of the most powerful forms of advertising. Looking for the show notes? Visit for more info.
November 14, 2018
Harness Magazine's founder on the ups & downs of running an independent publication right now
Ever dreamed of starting your own independent publication? Not sure what it takes to get readers, subscribers, advertisers, and contributors to participate? Recently, I spoke to Ashley Rector, the founder of Harness magazine about the good, crap, and totally awesome parts of starting and running your own magazine in a digital age. If you have a great idea for an independent publication but are worried about its financial sustainability, there’s a lot you can learn from Ashley’s story of how she builds Harness from scratch. On this episode, you’ll learn exactly what it takes to run a successful independent publication. Looking for the show notes? Check out for more info.
October 18, 2018
How Anna & Mallory run their business, Bold and Pop, while living in 2 separate cities
Finding the right co-founder is one thing, but what do you do when you also live in two different cities and time zones? On this week’s episode, I talked to two friends who successfully made living in two different cities, while running a business together actually work. Here’s your chance to learn how Anna and Mallory of Bold and Pop developed a system for everything from dividing up the work, to keeping the lines of communication open with their clients. Looking for the show notes? Check out for more info.
October 11, 2018
The fear of being in front of the camera and how to overcome it
Did you know that one-third of online activity is spent watching videos? And chances are you’ve heard numerous others stress the growing popularity of video marketing as well. But what if you’re either super camera shy and not all that great at talking in front of a crowd of strangers? Do you need to be on video as well? Well…a lot depends on who you’re trying to reach. So, if being on camera proves to be a necessary evil, and it terrifies you this episode is for you. In this episode, I talked to a visibility expert who works with the types of people you won’t see presenting at conferences or doing Ted Talks. However, they have something worthwhile to share and want to reach a lot of people quickly. Looking for the show notes? Visit for more info.
September 27, 2018
What a boudoir photographer can teach you about body image
At some point in your business, you’ll find yourself having to go in front of a camera. This can be extremely terrifying if you’re not used to it. Especially if you struggle with insecurities about either the way you talk or some part of your body. That’s exactly why the next two episodes are conversations in two parts with a photographer, and a visibility specialist. Welcome to part one of this series where I talk to a professional boudoir photography about how she builds trust and helps her clients overcome their insecurities about their bodies. In this episode, you’ll learn exactly how Katherine Henry prepares her clients for a boudoir photo shoot. Looking for the show notes? Check out for more info.
September 13, 2018
Training creative talent while running a YouTube Channel
If you’ve ever wanted to train creative professionals, and aspiring creative professionals then this episode is for you. It is also an opportunity to dive into what having your own YouTube channel is really like. I brought someone on the show who is juggling both. Shaw Bernard is a model with over sixteen years of experience in the fashion and beauty industry. She also has her own pop culture focused YouTube channel. And she’s here to answer any questions you might have about juggling both a business, and a side project, like a podcast or YouTube channel, and training the next generation of creative talent. Looking for the show notes? Check out for more info.
September 06, 2018
Why there's never a perfect time to quit your job to freelance
Did you know that 54% of the U.S workforce is not very confident that the work they do today will exist in 20 years? This has led to an influx of people either freelancing or considering freelancing. And this often triggers a very important question: “when is the best time to start freelancing?” The truth is, there is no perfect time. Like most important life decisions, you can either dive in head first and give it a try or have regrets about something you'll do "one day". This week’s guest is proof of just how true that is. She left a 9-to-5 job she wasn’t too keen on to start Confetti Social, a social media marketing company for creative entrepreneurs. Looking for the show notes? Visit for more info.
August 30, 2018
Taking Control of Debt & Depression to Freelance Full-Time
Even the most successful people I’ve met face challenges within their work and personal lives, and I think people often think that things will stay the same once you’ve “made it”. So, what do you do when running your own business has gone from a great idea to a source of stress and hardship? At first, being a part-time world traveller and a part-time web designer was going absolutely great for Paula. Then, one day she found herself struggling with depression while facing a very relatable struggle: running out of money. However, she didn’t let that stop her. Instead, she focused on meeting her money goals. And it helped her attract contracts worth thousands of dollars. Looking for the show notes? Visit
August 23, 2018
The Beginner's Guide to Starting a Podcast
Podcasting is now mainstream. And suddenly, everyone wants to start a podcast. But not everyone starts a podcast with realistic expectations. Unless you’re already as popular as Gary Vaynerchuk, you’re likely not going to make it to the iTunes New and Noteworthy List overnight. Hate to break it to you, but that’s really hard to do within a short period of time unless you have a large team helping you pump out multiple episodes a week. This week, I spoke to an expert on all things podcast related. The goal of our conversation? Addressing all the damaging myths and fears about starting a podcast. If, after listening to this episode, you still want to start your own podcast, you’re likely not doing it for all the wrong reasons. Looking for the show notes? Visit
August 09, 2018
How a Writer Went From Being a Nutritionist to a Pro Writer
This episode is for those of you who have ever wondered:” is it possible to make a living as a writer?” The summarized version is basically this…well it really depends. Are you willing to channel your inner Mad Men, and be the creative department, and the client accounts department all rolled into one? And if you’ve never watched Mad Men, I’ll put it into terms you can understand. Are you willing to be your own marketing department, and do the work, while keeping track of your expenses, and handling duties typically reserved for HR professionals in “regular” workplaces? Not sure if that’s something you can handle? I dedicated an entire episode to talking to a fellow writer, I met in a Facebook group for independent freelancers, Leesa Klich, about how she made the switch from professional nutritionist to professional writer. Looking for the show notes? visit
August 02, 2018
Facing Rejection and Spreading Kindness with Bravery
We all want to do good in the world, we all want to be successful. But we can’t do any of the above without taking risks life will be filled with endless conversations about what will happen “one day”. In fact, I experience this all the time when I talked to aspiring freelancer friends. They ask me:” how can I make money off my passion?” And when I reveal just how much work is required to do it, I check in with them months later, and they’re exactly where they were when we first talked about their interest in freelancing. That’s exactly what interested me the most about this week’s guest. She’s a motivational speaker who travels across the US and talks to people about rejection and kindness. So, if all that is holding you back is your fear of the word “no”, there’s a lot you can learn from her. Looking for the show notes? Check out for more info.
July 26, 2018
Loving Fashion & Living with a Chronic Illness
What does a love of fashion and a desire to empower people with chronic illnesses have in common? In the case of Keisha Greaves, this week’s guest all of the above are what inspired her to create her fashion line, Girls Chronically Rock. On this week’s episode, Keisha and I covered the day-to-day realities of running an online product business, while living with a chronic illness, and juggling a part-time day job. Looking for the show notes? Check out
July 19, 2018
Starting a Business Outside Your Home Country
Starting your own small business is a bumpy road to success no matter how long you’ve lived in the town or city you’re based in. But what if you want to also start your own business outside of your home country, and be location independent? How do you figure out all the details, like time zone differences, your local tax rules, and knowing absolutely no one local who works in your industry? That can be especially challenging if you’re facing other challenges as well, like cultural differences and language barriers. However, this week’s guest found a way to overcome those challenges and start a location independent business ten years ago (and she is still in business)! Looking for the show notes? Check out
July 12, 2018
Providing Employment/Support to Human Trafficking Survivors
People are trafficked from 127 countries and are exploited in 137 countries according to the United Nations. However, you’re probably looking at that statistic and going “but…is there anything I can do really?” As an independent small business owner, it’s safe to assume that you’re not a trained therapist. And even if you are, it is still a complex problem lacking an easy solution. On today’s episode, I spoke to a hospice nurse, who started her own company after seeing what severe poverty really looks like in countries like Honduras, Haiti, Kenya and Ethiopia. Looking for the show notes? Visit
July 05, 2018
What you need for great web design/a successful launch
Starting an online business is really hard, but it seems like the hardest bit of all is making the decisions that have the longest-term impact. How should you promote your business? What web platform is best for hosting your website? What Wordpress or SquareSpace theme will make you look the most professional? If you’re a female entrepreneur that is struggling to work through all the different choices that you have to make, and you’re not ready to outsource your web design and content marketing this episode will give you the “101 intro” that you’re looking for. Because Salma Sheriff, this week’s guest works with entrepreneurs just like you! Looking for the show notes? Check out
June 28, 2018
Forming meaningful online communities (via social media)
I think that the one thing we don’t talk about nearly enough when it comes to small business owners that work from home is the very real risk of isolation. Because you don’t really have co-workers to talk to at the water cooler every day. Sure, some independent, online entrepreneurs, like this week’s guest, Miranda Nahmias have teams, but they’re not necessarily sitting right beside you. However, Miranda is one of many entrepreneurs who found a way to work around the isolation aspect of the entrepreneur lifestyle, via Facebook Groups. Not only does she regularly participate in discussions, but she also is the moderator and admin of two Facebook groups: • A group intended to help freelancers get clients • The Chronic Illness Facebook Group She’s also an admin for the Writing Revolters Facebook Group, which I’m also a member of. Looking for the show notes? Check out
June 21, 2018
Tapping into archetypes/emotions to make your brand stand out
I don’t know about you, but I hate customer profiles, despite the fact that they’re such a common marketing tactic. In fact, I wrote an entire article on finding your ideal audience, and why I hate customer profiles for the Think Creative Collective Blog. That’s exactly why I invited Mirela De La Cerda, the founder of Project M London to talk about her experiences using emotional branding, AKA archetype branding to help fashion and beauty brands successfully reach their customers. For those of you that don’t know this, archetype-based branding allows brands to tap into the emotions, meaning, and mindset behind their business and their products. In other words, it’s essentially the unconscious message that companies put “out there” about who they are/ what they do, and how this impacts consumer purchasing decisions. Looking for the show notes? Check out
June 14, 2018
How can Introverts Pitch their Work to Businesses?
The debut episode of People Behind the Business is inspired by a Facebook Live masterclass I had the pleasure of leading on how introverts can pitch businesses…the introvert friendly way. In fact, it also includes a brief audio clip of the original Facebook Live, in order to kick off the discussion. Special thanks to Kasey Pierce of 819 Social for inviting me to speak in her Facebook Group, Learn Social Media Marketing for Introverted Entrepreneurs. Once upon of time, I was a shy introvert who would break out into a pool of sweat whenever I did public speaking. Looking for the show notes? Visit
June 13, 2018
What is People Behind the Business?
Before Thursday’s debut episode is released I just wanted to give a brief intro to what you can expect out of my podcast and why you should tune in this season.
June 05, 2018