In this edition of the Perishable Pundit Podcast, Jim Prevor reflects on the recently announced planned merger of the Produce Marketing Association and United Fresh Produce Association.

From a personal retrospective, Jim shares rich anecdotes about some of the intersections between the Prevor Family’s fresh produce business history and the industry associations of the time. The memories illustrate some of the dynamic business-to-association inter-dependencies that strengthen companies, shape market strength, and provide opportunities for individuals to serve the industry they love through association leadership.

Jim also explores the foundational purposes of associations. He examines their role in influencing governmental oversight and regulation, along with the associated challenges. He looks into association finance and peers into the future—conjecturing a bit about efficiencies, constituencies, and value proposition.

In the end, what does the PMA-United merger mean for individuals, companies and the industry as a whole ? The Perishable Pundit lays out the future. Listen, watch, or read to find out.

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