Perpetual Profit

Chris chats with FF client Kyle Jack about the process he followed to earn the freedom and professional pay he deserves from his business.

Listen to Chris and Cheryl reflect on her time with Factory Forged - how she found her ideal client, overcame her business weaknesses, and is growing through the pandemic!

Chris and Kyle discuss the mindset shift that helps gym owners deal with overwhelm and get back to why they started their business in the first place.

Building off of last week's episode, Chris brings Kyle in to discuss how to adjust your strategy to keep up with a changing market.

It's time to accept that the gym industry has shifted completely. The old methods aren't going to work anymore. This week, Chris discusses how to adjust your strategy to stay profitable in a new market.

COVID shutdowns have turned the gym industry upside down over the past 5 months. This week, Chris discusses how you can restructure your gym to get your bottom line back on track, even in this market.

Finding your ideal client is key to keeping your gym running smoothly. Chris and Kyle discuss how to make sure you're attracting the right leads that will book - and show up for - calls by using the right messaging.

Chris answers questions from gym owners! On this week's episode: 1. How do I grow my gym, CONSISTENTLY? 2. What's the difference between revenue and profit? (Which should I focus on?) 3. There's too much to do outside of coaching... Where do I start?

Chris tackles questions from gym owners! On Ask Factory Forged this week: ❓ I'm not good at getting my coaches to do what I want. How do I become a better manager and team leader? ❓I feel like my schedule is all over the place. How do you manage your schedule around family and time off? ❓When is Factory Forged's next seminar?

Join Andrea and Chris as they reflect on Chris's career and discuss how he went from athlete to coach, and from coach to business owner.

Too many gym owners feel safe when they're covering their overhead, even if they can't bring home a good paycheck. Chris and Kyle discuss how to go from covering overhead to building a long-term career that gives you lifestyle freedom.

The gym industry has "gurus" everywhere telling you that they have the magic pill to solve all of your problems. The problem is that most of these programs are completely de-personalized and don't take into account your values or goals. Join Chris and Kyle as they talk about why cookie-cutter programs fail.

Chris sits down with Factory Forged clients, KD and Darin, to talk about how they increased their monthly recurring by over $6k in the worst month of the pandemic, and how they freed up time to spend with their kids.

Many gym owners feel off track from their dream business and the one they are running after years of trying on their own. 👉Join Kyle and Chris as they discuss one of the most costly business lessons learned from making it through the survival stage…

John Briggs, author of Profit First for Microgyms, joins Chris to talk about simple tweaks you can make to your business to increase your bandwidth. They discuss how to pay yourself a professional salary and what to work on between classes to maximize your ROI.

It's easy to look at different revenue streams and get drawn to them, but if you're only using supplements to close the gap between group training revenue and costs, you're distracted. Chris discusses how to recognize those distractions and make your gym profitable with group training.

On these week's episode of Ask Factory Forged, Chris answers 3 more questions from gym owners! 1. How can I add a revenue stream without the expenses killing all my profit? 2. What are my options if I don’t like PT, but want to make PT income...? 3. How do I enroll clients that stay longer?

Too many gym owners fall into the same financial bottleneck: where 80% of your costs are only producing 20% of your revenue. Chris talks about how to get out of this trap and back to a profitable model.

Are you struggling to gain or retain members because you can't let them in the gym anymore? This week, Chris and Kyle discuss how to keep people invested in your gym, even when they can't come in.

When COVID shutdowns exposed holes in gyms, owners had two paths: play the victim or make a new strategy. Chris and Kyle talk about the changes they made to their gyms when closing wasn't an option.

This week, Chris tackles questions from gym owners! The questions he discusses in this episode are: 1. How can I re-engage members that are not participating in my classes? 2. I think I'm starting to get burned out because my revenue has gone up, but I still can't pay myself more money? 3. I've told him 100 times what to do... How do I get my coach to give better coaching feedback?

Having trouble finding coaches that add value to your business? This week, Chris and Kyle discuss the red flags you should be looking for during the hiring process.

Andrew Frezza, owner and founder of Seven Figure Box, joins Chris this week to discuss how to manage your employees so that they love coming to work and want to make your business thrive.

This week, Chris and Kyle talk about the pitfall that many gym owners fall into: offering too many classes so members have "convenience." How has this been affecting your bottom line?

Most gym owners are focusing on retention because "people just aren't buying right now." Chris and Kyle tackle why this is the worst belief to hold right now and the costs of getting complacent.

Chris sits down with Factory Forged Client, Byron, to discuss his time in the Factory Forged Momentum program and how he transformed his business to give him the income, impact, and lifestyle he's always wanted.

Chris discusses the controversy surrounding the CrossFit brand and helps you figure out which path is best to take for YOUR gym.

With the current controversy surrounding CrossFit, many gyms are considering disaffiliating from the company. Chris tackles everything you need to think about when deciding whether or not to rebrand.

Factory Forged client, Michael, increased his revenue by $4,000 in only 2 weeks without spending a penny on advertising. Are you missing out on sales because you don't know how to leverage organic marketing?

Chris sits down with a Factory Forged Client, Dmitry, to talk about his transformation as a gym owner. How was he able to more than triple his membership price and get the income and lifestyle he's wanted for years?

Many gym owners had to quickly shift to online coaching when COVID-19 shut down in-person gyms. Now that gyms are re-opening, they have to navigate hybrid models. This week, Chris discusses how to balance in-person and online memberships so you don't have to work long hours and can still have the maximum impact on your clients.

In order to sell high-ticket memberships, you need to put value on yourself and your expertise, not in-person training. Kyle discusses how to stop holding yourself back from collecting the income you deserve, and how to start valuing your service - your solution to a real, major problem.

You can have all the skills to sell your program, but if you booked calls continually not show up, you never get the opportunity to show those skills off. This week, Kyle tackles the exact process you need to make sure your booked calls are committed to picking up the phone...so you can actually have the chance to sell your program.

Chris tackles the numbers you need to think about when reopening so you can set yourself up to be profitable, whether you're returning online or in-person. He discusses the cost of floating your gym, running small-group classes, running more classes per day, and more.

Are your operating expenses killing you while waiting to reopen? Are you losing members every week and worrying about paying rent next month? Chris and Kyle tackle how to make the best business decisions to not only survive the pandemic, but also take care of your family and your business.

With many gyms reopening, there are a lot of questions and a lot of things to think through. In this episode, Chris talks about the #1 issues facing gym owners and how to avoid leaving money on the table. 

Is offering PT is killing your potential for growth and revenue? You might be trading your time for money and stalling your business.  On today's episode, we discuss why you should stop offering PT and how to continue to make the revenue stream. 

Are missing these steps in your onboarding process keeping you from retaining lifelong members? The sale might be done when they start the program but there's more to do to create a strong member loyalty. Watch as we talk about how to increase member loyalty and member retention to have members who don't leave after 3 months.

Do you feel confident about the value your provide but you know your prices are too low? However, even with low prices people still give you price objections. So what do you do when you feel like your prices are too low?  In this episode, we talk about how to approach pricing your programs for their true value and how to confidently increase your prices.

Do you have 1 signature offer you sell to new members? Or do you confuse them with all your options? A confused buyer does not exist...because they just don't buy.  In this episode we talk about how to set up your memberships so that they're simple, effective and help you make the sale. 

Do sales give you anxiety? If so, you need to watch this episode. There might be some KEY mind shift blocks you need to get past in order to sell your programs with confidence.  In this episode we discuss what you might be believing that is causing anxiety and costing you the sale. 

Do you get nervous when you have to justify your prices? That's how our client felt and then he increased his prices...and confidently enrolled more members.  In this episode, we talk about our client's transformation from "struggling to sell $149/month memberships" to selling higher ticket memberships with confidence. 

Is it profitable to sell supplements? Or is it just another expense that sits on the shelf?    Jason from Driven Nutrition joins us to discuss how to implement a supplement revenue stream ...without spending upfront money or costing you unnecessary time to manage it.

Do you know how to effectively ask your members for referrals? Or do you casually mention it every so often in hopes that they'll refer someone?  In this episode, we'll discuss how to run an effective member referral campaign so that your members feel engaged and bring in lots of prospects to your gym. 

Do you think your prices depend on the size of your gym? Guess what? Your prospects only care about ONE THING. And it's not if you have a big fancy, "state of the art" gym.  In this episode we discuss how to position yourself correctly so that your prospects choose your gym even if you have a very small space. 

Do you think more sign up is the answer to all your problems? There is so much more to lead gen than "more people, more leads."  In this episode, we talk about what you need to understand about generating leads and what to avoid that could be costing you gym in the long run. 

Along the road of owning a gym you learn what do to and what not to do. It's a journey of trial and error.  In this episode, we cover what's worked in for our gyms and the costly decisions you should avoid along the way. 

Is your resistance to marketing costing you growth and revenue?  A lot of gym owners resist learning the very skill that will give them everything they desire out of their gym. Is that you too?  In this episode, Kyle covers some of the blocks you have when it comes to marketing and how to overcome them so that you can start building the gym of your dreams. 

Are you struggling to keep members long term? It seem like they start off great but once they continue on a 6 month program they begin to lose motivation and drop off? In this episode, Chris talks about how to keep every member you enroll even if you're running your gym on your own. 

Are you letting anyone into your gym without any qualifiers or standards? That is hurting your long term growth strategy.  You want the right people in your gym that you love coaching so that you can build an gym you feel good running with the members you enjoy serving. In this episode, Chris talks about how to really understand who you serve best and who you gym is for. Hint: It's not for everyone. 

Do you know exactly where to find your dream members? Knowing who they are is the first part, but knowing where to find them is just as important. In today's episode, Kyle dives into how to find your ideal clients and speak directly to them.  Want to scale your gym with a clear plan and a business coach? Head to www.factoryforged.com/call to speak to a member of our team.

Are you waiting for leads to come to you or do you have a system that guarantees leads are always available? Not having the right systems in your business is costing you growth and revenue each month. On this episode, Chris & Kyle talk about the best ways to start creating a system that will grow your gym to the next level. 

Are you running a front end offer that makes the most sense for your business? So many gym owners offer a “PT first” program when enrolling members. Unless you love personal training, it is not necessary, and it’s actually could be hurting your business. Listen to find out.

You've heard the most common reasons why people are not renewing. On this episode, Chris & Kyle dive into the 2 biggest reason people are not renewing. They might be masked under "too expensive" or "don't have time" or any other excuse...but ultimately it all comes down to these 2 reasons.  If you are ready to grow your gym and you want the steps & strategies to scale your gym to $20K-$40K each month, we invite you to book a call with us at www.factoryforged.com/call. We help you uncover how to attract more members to your gym, how to pick the right price and the systems you need in place to reach them consistently. We only work with gyms we know we can help. Book a call today: www.factoryforged.com/call

There is so much noise in the fitness coaching space. So many people are driven by sleazy marketing, unsustainable processes and big cash months with no consistent growth. In this episode, Chris & Kyle go over who we are as a company and most importantly who we're not.  They cover all the trends that have passed the test of time and the "quick fixes" that will leave you in worst shape than when you started.  If you are a gym owner who needs help building a gym that runs on efficient systems & processes and wants to learn how to consistently grow your recurring revenue month after month, schedule a call with us. We'll walk you through what it will take and help you with a strategy that works best for you. Book now ----> www.factoryforged.com/talk

Kyle Kraft talks  about going from employee to business owner and what's its like to be the main guy or gal in charge of everything. In this episode Kyle covers what it's like to take on more responsibility and what you should focus on when taking on the "business owner" role.  If you want help building more freedom and clarity within your business and then hop on a call with us. We'll walk you through what it will take and help you see a strategy that works best for you. Book now ----> www.factoryforged.com/talk

Are you working hard every month to just make it? Members come in every month, but members also leave every month. The thought of seeing a member email with the subject "membership update" makes your stomach drop. You're missing the strategy you need to grow consistently. You need to fix this one thing in your gym *before* you bring in more new members...or breakeven will always be the best you can do.  Schedule a time to talk: www.factoryforged.com/talk. I'll give you some insight on your current system and the exact steps you need to take to go from "breakeven" to steady monthly growth! 

You’ve been lied to. And it’s killing your business.   Everyone in the fitness business has been lied to so many times, people are jaded. They’re sick and tired of over the top promises and slick double-talk.  It’s making it hard to attract clients, even if you have a great service and you actually deliver results.   But if you know how to do it, you can use those lies to make everything in your business more powerful. In fact, if you master it, your marketing and your ability to enroll the clients you want, at premium prices, every single week... will feel like they’re on fire.   All while consistently delivering massive value to your clients and staying 100% in your INTEGRITY and CONGRUENT with your values. If you want to know how to do all this and more, don’t miss “Supercharge Your Sales With This ONE Mindset Shift” with Kyle Kraft, Director of Sales and Client Success at Factory Forged. If you want help building more freedom and clarity within your business and then hop on a call with us. We'll walk you through what it will take and help you see a strategy that works best for you. Book now ----> www.factoryforged.com/talk

Presented by: Chris Thorndike It's too often that we owners putting themselves last in their business without caring for their basic needs. Join us as we discuss how to take back control of your schedule and happiness without losing track of what's needed to get ahead in your business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike I would do this to myself with marketing all the time. I’d get in my head that I only wanted a specific type of prospect. You know the ones that looked like my members... The truth is this, it was flawed thinking from the start. We transform people into our ideal members, they don’t come to us perfectly trained and model students. If you’re out there feeling confident with your coaching skills, but know your marketing process is a glaring weakness then consider making this perspective shift to turn a weakness into a strength! Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike As you grow your company, it gets more complex to run it, which is why you need: People you can count on, Employee Scorecards, and Team management system. Listen in on how to set measurable, specific, and accountable goals for your business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike Do you have the right staff? Doubting if a team member is in the right role...? Listen to learn what to do next. . . Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike Listen and learn who we love to work with and our approach to helping our clients build their dream business. Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike Have you every doubted yourself when it comes to raising your prices? Want guidance on how to prepare and execute? Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike Here are 5 signs to look for when it's time to make changes to your memberships and get back on track! Schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk

Presented by: Chris Thorndike Everything . . . Great coaches can make clients feel incredibly special, while instructors bark out orders to follow without concern for where the client is at in their journey. The same can be said about sales and enrollment!!! Are you a sales person convincing people to join or an enrollment coach building a connection and aligning them to their solution? One feels icky while the other energizing and purposeful... Watch this video to learn the simple mindset shift we teach in our enrollment machine! Want a mentor to help you? Check out our new case study to learn our process. www.factoryforged.com/talk

Presented by: Chris Thorndike Watch this video and ask yourself these 4 questions to see if your business is built to retain members longterm! Want help getting your business on track? Let’s talk- www.factoryforged.com/talk

Presented by: Chris Thorndike:  What  to know before you invest in purchasing your gym building. Need help? Let’s chat- www.factoryforged.com/talk

Are You Constantly Searching For New Ways To Create Revenue? Presented by Kyle Kraft. Join us as we reveal the hidden secrets to a successful and profitable Coaching Business that can allow you to enroll 5-15 clients every single month between $500 and $5000 without mastering complicated funnels, loading up your credit card, or becoming overwhelmed with posting social content. If any of this resonated with you, then we invite you to book a free Breakthrough Call right now.  On the call we will walk you through a step-by-step game plan to attract your perfect client, enroll them at a premium price, and keep them forever. If you are somebody who is sick of dealing with constant anxiety of finding revenue, then book your call right now ----> www.factoryforged.com/talk

Are You Able To Pay Yourself First, Your Coaches A Premium Wage, All Of Your Expenses and Still Have Profit Left Over Every Month With Just ONE Membership? Presented by Kyle Kraft. How A Totally Unknown Fitness Coach Can Go From Being Broke and Living Off Credit Cards to Paying Themselves First, And Growing Their Company At A Profit Using Only One Membership If you're ready to stop sabotaging your own quality of life and finally charge your real worth in the market and get paid at a profit on every new client, we have set aside some time in the next 48 hours to speak to you personally about how you can apply these ideas to your business today.  Book a free Breakthrough Call now and we will walk you through a step-by-step game plan to attract your perfect client, enroll them at a premium price, and keep them forever.  If you are somebody who can demonstrate courage - Book now ----> www.factoryforged.com/talk

Do you want to find your next rockstar employee? In this episode we dive down one of the toughest jobs in running a business because if you don't get it right, it will cost you your time and money. We'll teach you how to avoid the pitfalls that lead to hiring the wrong employees and reveal how to  create your own bulletproof hiring process in just 6 steps.  Watch our free training and schedule a call to talk about how we can help you grow your company at www.factoryforged.com/talk