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Kate Martin Mentor

Kate Martin Mentor

By Kate Martin

Welcome to the Coaches Business Channel. We discuss; - Coaching and sales and marketing know-how - Tips on changing niche, target market & careers - Fixing income gaps quickly, discussing low to high-end packages - Pricing and online strategies for success - Obstacles such as no time, income ceiling, lack of cold leads - A resource of strategies and interviews that inform all coaching businesses - Helping coaches far surpass their biggest visions in business and create a life they adore Brought to you by Kate Martin, 24 years in the health coaching business; www.katemartinmentor.com
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Currently playing episode

Interview with Peter Strange and Kate Martin Ep#35

Kate Martin MentorOct 08, 2020

00:00
01:13:56
Making content made easy

Making content made easy

It (marketing) gets to be done with your own style. Here are my thoughts upon reflection of how I do it. You don’t need to market the same way as I do btw. Kate@katemartinmentor.com www.katemartinmentor.com < find my socials and send me a video/audio message :) and your phone number. Mine is +61 416628864 #marketing
Feb 20, 202412:11
Pricing your services - make sure you know this structure
Nov 07, 202304:39
Why I stopped sharing my business ideas with ‘non-business’ family members

Why I stopped sharing my business ideas with ‘non-business’ family members

Https://katemartinmentor.com
Nov 07, 202302:51
Are you targeting niches that can’t pay?
Nov 11, 202204:54
Mark Buckley FMA Strength Institute - Interview

Mark Buckley FMA Strength Institute - Interview

Mark is one of the greatest Strength and Conditioning and also Rehabilitation coaches, of the current times in the fitness industry. He’s also the creator of FMA Strength Institute & has been teaching coaches for decades, how to apply complex principles and knowledge to get results with the human body in one of the most unique ways I’ve personally ever heard and had the pleasure to be taught by. For more details regarding his courses see: https://fmastrengthinstitute.com or to find Kate see her blog at https://katemartinmentor.com - Or to book a call with Kate to see if she can help you with your coaching business go here: https://katemartinmentor.com/apply
Nov 11, 202201:29:27
Using Seminars To Grow Your Business

Using Seminars To Grow Your Business

Attention is the difference. When you have peoples attention you can help them. I accidentally discovered the marketing power behind delivering free seminars to grow my PT, health coaching & corporate health business regularly, over 20+ years. I used it to grow quickly across multiple cities and relocations. In this podcast I explain exactly how to execute the seminar to enrol people into your business (and in this case, it’s not by selling from the stage). For more info see the website: www.katemartinmentor.com
Aug 08, 202217:57
Moving Cities Over 10 Times. My Story of Personal Training, Massage and Corporate Health
Aug 02, 202248:11
Why websites don’t get clients. Ep #64

Why websites don’t get clients. Ep #64

I want to set the record straight with some expectations & say this tongue in cheek, as it depends upon your service. The reality is websites rarely get clients at the pace we expect them to. So here’s a little of what to do instead when you first launch your business. For the article I mention on what to spend your time on, go here; https://www.katemartinmentor.com/how-to-prioritise-your-time-when-you-work-for-yourself-the-critical-to-do-list/
May 31, 202210:12
How I started marketing my services

How I started marketing my services

Marketing doesn’t need to be complex but it does need to be consistent. It also does need to be done individually, with your own approach. So here are some ideas, based on how I got started versus how the industry has turned it into an industry ;) Plus how you can ignore most of that noise, focus on building relationships and the basics to get it ‘to work’ and therefore turn your time and efforts into customers. For more information & help contact Kate through the website; www.katemartinmentor.com
May 26, 202205:52
Weaknesses Are Superpowers Ep#61
Apr 27, 202202:38
Why I stopped sharing my ideas with my family before launching things. Ep#60
Apr 26, 202202:51
Boundaries in Business Ep#59
Apr 26, 202208:01
Sales or Systems? What to focus on next
Apr 06, 202203:20
Interview with Michelle - Creator of AussieBizChik the Subscription box for start up female entrepreneurs. Ep #57

Interview with Michelle - Creator of AussieBizChik the Subscription box for start up female entrepreneurs. Ep #57

Michelle has inspired me from day 1 of me seeing her account on Instagram. Her videos are an entertaining and no-holds-barred honest account of what her business is going through. Considering she started this during the lockdowns in Melbourne and to fill a need she personally found her journey is an interesting one.
I couldn't help but interview her and bring all the goodness to you in terms of the actual 'how to set up and run from scratch' in today's digital age and what secrets are behind the mindset of those who run their own business, especially in the first few years.


Here is the timestamp of the recording;

Introduction.

2.15 Michelle Smith runs a business subscription box including books, stationery and online learning. She started this at the height of the pandemic while living in Melbourne.

4.30. How Michelle came up with the idea when wanting to create a business.

6.27 Researching the market when she was starting her business.

8.04 The thoughts she had which lead from being self-employed to starting her own business. She was looking for something to build her own wealth and start her own thing.

10.30 Challenges and mistakes she has made and how to overcome being an introvert when building relationships for the business.

14.10 What she would do differently. She would have made sure to streamline her web page, marketing and making things simpler for her subscribers.

16.10 The key influencers she has learnt from.

19.20 Questions people need to ask themselves to grow their business and create a good mindset.

22.20  Her partner’s role in the business (Luke). What makes their partnership work.

26.00 Who she serves with Aussie Biz Chic. The common problems they are facing in business.

30.00 Michelle worked in a corporate company before starting Aussie Biz Chic. She discusses the difference between corporate and her own small online digital company.

34.00 Effective marketing tips.

40.00 Michelle breaks down the percentage of time she works on each part of her business.

44. Final tips for your own business.

Insta. @Aussiebizchic

FB: https://www.facebook.com/aussiebizchic/

Web. www.aussiebizchic.com.au

Mention this recording to get a discount at the checkout.


To get in contact with Kate

email; kate@katemartinmentor.com or see the blog for free gifts at
https://www.katemartinmentor.com

Nov 08, 202149:03
Mandates & Opportunities Ep #56
Sep 27, 202115:43
Staff - Training them to keep them

Staff - Training them to keep them

A quick podcast on staff & contractors and training them to keep them. This was something I made for an old client I’m still in touch with, who went from thinking she might quit this health, (Personal trainer and massage therapist) gig... To a few years later, wayyy after she’s finished working me, it now being 2020/2021, she now has 8 staff in her clinic! (Prior to ‘pausing’ due to the lockdowns in Sydney). This info is applicable regardless of if they are contractors or employees. For more info see the website and blog; www.katemartinmentor.com
Aug 17, 202114:39
Losing a business during the pandemic - Interview with Alex Gil & Kate Martin Ep #54
Aug 16, 202155:05
Launching Online Information Products For Face to Face Coaches. Ep #53
Aug 14, 202109:08
So Many Past Failures... Ep # 52

So Many Past Failures... Ep # 52

Here are some of the times I could have given up. No one has success in a straight line, no one. This audio was made because I had a conversation with a client who said me telling her this made her feel much better about her own past. She’d been telling me why it would be hard for her to put herself out there on social media (a very common story). While they are all very valid reasons I then shared with her some of the times in my career that I could’ve ‘given up’. That I could’ve packed it in, that I perhaps shouldn’t do it because clearly I wasn’t good enough, & all because people either stole or copied my work or basically told me I shouldn’t be doing ‘the thing’. And while I don’t share these stories much any more & nor do I feel much ‘charge’ around them, I thought it important to put some of them in one place. So that you know it’s not a straight line for anyone. Nothing is. Instead, just simply focus on helping your people, rather than listening to what others say... and if you get knocked down, get the fuck back up again and remember why you were put here. For more info about the things mentioned on this poddy, & to see the blog or for tips on being more awesome see the website: www.katemartinmentor.com & send me a question here; kate@katemartinmentor.com
Jul 22, 202114:28
Disasters in Corporate Health Launches & Lessons. Ep # 51
Jul 20, 202116:57
Systems for non-system coaches. Episode # 50
Jun 22, 202117:58
Pamela Aaralyn and I talk Feminine Energy in Business. Episode # 49

Pamela Aaralyn and I talk Feminine Energy in Business. Episode # 49

I used a lady for some spiritual guidance a few years ago, when I couldn’t pull the trigger to move cities at my usual fast pace. I assumed there was something wrong with me, not only was moving slow out of character but so was speaking to a 'mystic'.. anyway I needed help to decide. Turns out it was just meant to be, as it always is and I had a great session with spiritual teacher Pamela Aaralyn. I got the guidance which felt a little like a beautiful punch in the face at the time. (Erhhm, I mean a wake up call) There were some gentle hard truths of how I was the one with the closed heart, & that he was already ready.. which I received with open arms... lol.  Amongst other tips about how my daughter would be happy etc, which was what I had been worried about. (The first year was not easy let me say, but now she is very settled and loves her new circle.) Years later after several online conversations here are Pamela and I discussing 'overcoming the 4000 year old patriarchy of males vs females' in life and business and how it’s working out for females in business today. Watch the video on Pamela's channel; https://youtu.be/12IiNX1Zh7E See her website here; https://pamelaaaralyn.com To work with Kate send her an email or see the website; www.katemartinmentor.com kate@katemartinmentor.com To join Kate's new Monthly Membership course Next Level Coaches, see the details here; https://bit.ly/NextLevelCoaches
Jun 14, 202101:56:54
Part 2 - From 1:1 to groups with your online coaching + Easy marketing tips. Ep # 48
May 30, 202153:40
Scaling Your Online Course Without Losing Quality Part 1 of 2. Episode # 47
May 30, 202131:24
Interview with Victoria Gibson Online Marketing Guru. Episode # 46

Interview with Victoria Gibson Online Marketing Guru. Episode # 46

Interview with Victoria Gibson Online Marketing and Business Guru and one of my mentors! Just a few conversations with her years ago helped me to grow my online business to where it is today. Being taught by Victoria meant I scaled rapidly from 1:1 business coaching my clients to online group coaching, surprisingly meaning better results for clients than 1:1. All while still running an extremely busy personal training and health coaching business. Plus her genius has helped many coaches with everything from webinars to Facebook ads. Just some of what we covered; - Creating and selling online courses - Masterminds (VIP) & live courses and all things in between. - What are her core principles she follows and lives by to still be thriving in the online business space. - How she does it all as a single mother. Here is the timestamp of the interview; 8.50 Introduction, how I met Vic and why we are doing this. 10.53 What Victoria does, and what drives her. What she offers her clients. 17.00 What does ‘Mastermind’ mean. How to make an online dream a reality. 21.53 The difference in results, video’s versus PDF’s. The underlying beliefs that stop people from completing a course. 26.35. Taking responsibility to change your mindset and the discipline to do the work. 32 min. Why you need to be devoted, consistent and love your business. 34 min. Core principles Victoria pass’s on. 40 min. Mindset hacks and core strategies. 48 min. The benefits of organic leads v’s launches. 55 min. What people should look for in an online coach. Website: www.VictoriaGibson.com Victoria’s Facebook group: Connect and Convert. To contact Kate email her a question or see how she can possibly help you with your business; kate@katemartinmentor.com or apply to speak to Kate; https://www.katemartinmentor.com/apply
Mar 11, 202101:04:19
Lessons from today’s sales training call for fitness studio owner and her team
Mar 02, 202110:52
Selling WITHOUT Being Spammy. Ep#43

Selling WITHOUT Being Spammy. Ep#43

Scared of being too SPAMMY???
Worried people will think badly of you if you constantly offer your services?

I get it, there’s lots of trash online.. but if you think about yourself, it’s pretty easy to tell the crap from the real especially when you can feel it if it’s icky..
wouldn’t you agree?

Here’s my take on it and also some simple things you can implement to get over it.

(22yrs of selling myself - no not in that way 😉 have taught me a few things. Firstly - be you... continued in video and also on the podcast channel)


Things I mention here, regarding how to work with me currently;

🎟🎟🎟Get early vip access to my new 6 week seminar course for $147.

🦄🥂💪Or apply to speak to me about my VIP services taking 5 coaches as of March. Message me for info, or book a call using the link below in the comments.
Feb 09, 202108:35
Using Seminars To Grow Your Biz Ep#42

Using Seminars To Grow Your Biz Ep#42

Ever thought of doing seminars or workshops to grow business? (I have used this method for decades, which grew businesses - accidentally). The purpose was simply to teach people / see more than one person at a time, as a side effect it was amazing to help grow my health coaching business. From corporate health gigs, to building personal training quickly filling both 1:1 & groups for myself and contractors. Would you like to learn how to do this? Join me now! specials available for my new LIVE 6 week online course launching soon!! ➡️➡️➡️ Success with Seminars. Specifically for coaches wanting to uplevel their business FAST. Get the early access bonuses. Message me for details kate@katemartinmentor.com
Feb 09, 202112:37
Coach Stop Explaining Your Services To Get People To Buy

Coach Stop Explaining Your Services To Get People To Buy

If you are ‘explaining your services’ either in your sales presentation or any material you put out online, and it’s not working? Here’s why that may be and here's what to do instead.

You see the secret is that the human subconscious already associates you with having the answers IF you show you can;
- understand their issues or 

- empathise deeply with their position or 

- describe their thoughts like you are inside their mind (because you have been there at one point, with regards to the audience you are speaking to.)

When you communicate this way, they automatically (& subconsciously) know that you hold information that will have, a large part of the solution for them.

In fact this is a major key factor to get results with your marketing regardless of your service. Rather than showing people your resume of why you can help them.

If you’re telling empathic stories, or including describing the problems or the emotional goals that your clients have it works like magic.

Here's my list of what to do instead of just 'randomly posting without getting traction'

- Use emotion when describing things in your material. Make it human.

- Use stories that are relatable.

- Be truthful and descriptive it goes much further than you’d think.

- Empathise because you’ve been there. (Only if it’s the truth).

- Relax a bit more when sharing.

The more you can ‘simply be you’ the better it all works.

Marketing, sales and all facets of your business.

For more resources like this see www.katemartinmentor.com

Or click the link see if there’s a time available to speak to Kate about your coaching business, here; www.katemartinmentor.com/apply

Feb 03, 202109:53
Moving the needle in a few minutes for your biz. It’s possible. Ep #40
Jan 26, 202104:50
Your first $300k. Online success without any tech - here’s how. Ep #39

Your first $300k. Online success without any tech - here’s how. Ep #39

Here’s how to get your business online successfully, without needing to know anything about software, websites, sales pages or any tech. (This episode started as an audio note to myself while I was cooking, so if you hear pots banging, well it’s pots banging… 😝 & it was too good not to share!) All of your marketing and sales can & gets done quicker and easier via relationships. Coaches are great at those right? (Hint - many of the online people you are trying to learn from are big introverts who simply aren’t as good at this as you, in fact I know they hate it!). I guarantee you can grow your business to $300-500k/year simply by using your voice and your organic network. Got q’s? email them to me - kate@katemartinmentor.com or simply book a call to get straight into my diary and see what your business potential may be. It could save you a decade or two ;) https://www.katemartinmentor.com/apply
Jan 08, 202110:31
Business plan B. S. Why Coaches don’t need them. Ep #38
Dec 22, 202009:26
Inspired as F*k by those changing career!
Dec 07, 202005:30
Your Genius Zone Makes All Business Easier - Ep #36

Your Genius Zone Makes All Business Easier - Ep #36

Nov 17, 202031:37
Interview with Peter Strange and Kate Martin Ep#35

Interview with Peter Strange and Kate Martin Ep#35

Interview with Peter Strange. After an online treatment with Peter myself and a miraculous recovery from something that's bothered me for years, I had to show him to you guys.

His extensive studies, personal injuries and clinical experience have led him to develop The RESET Method (Realigning Emotions and Structure for Energetic Transformation) which encompasses elements from Applied Kinesiology, Neuromuscular Therapy, Qi Gong Healing, Emotional Freedom Technique and more, blended seamlessly to achieve energetic balance in the body and mind and address pain from both a structural and emotional perspective. Amongst some of his qualifications is he is a Chek L4 practitioner and has been a personal trainer for 25 years.

Timestamp of the interview;

4.35 Peter’s experience with a Shaolin Monk and his most profound moment.

8.20 Peter explains the moment he knew he was going to be a healer, and how it

helped him become a better personal trainer.

12.00 The explanation of healing. How we can heal each other.

15.00 Peter’s qualifications and formal training. Examples of what he does.

18.30 How we are subject to conditioning especially as young children.

22.34 How Peter started working remotely and the first client he helped.

30.00 How he helped a client’s knee and healed a stroke victim so he could run

Again.

40.00 Peter explains how somebody can start to develop these skills.

44.30 Peter explains how can people become more in-tune with themselves.

51.00 Thoughts on how the world is today with the pandemic.

58.00 Peter explains his free Friday night Global Weekly reset sessions for the collective consciousness on Facebook.

You can see more about him on his website; https://peterstrange.co.uk/peter-strange/

Or contact him the following ways;

Email; peter@peterstrange.co.uk

Free Weekly Global Healing RESET videos at https://m.facebook.com/peter.strange.18

Details for the monthly RESET Infinity membership programme mentioned in the interview are;

https://m.facebook.com/story.php?story_fbid=10157169042675636&id=577675635

To Get in touch with Kate to ask a question;

kate@katemartinmentor.com

Or see the blog and download the free gifts for coaches wanting to capitalise on their years of experience at;  https://www.katemartinmentor.com

Oct 08, 202001:13:56
Making Business as Easy as Changing the Physical Body - Ep#34
Sep 23, 202006:11
Jonathan Goodman Interview, Creator of the PTDC - Becoming the best Online Trainer. Ep#33

Jonathan Goodman Interview, Creator of the PTDC - Becoming the best Online Trainer. Ep#33

In this interview with Jonathan Goodman the creator of the Personal Trainer Development Center, we discussed everything from the ethics of being a good coach, to how to spot a fake online coach from decision fatigue and why he wears only one style of Tshirt to how Jonathan built his multiple companies and businesses through his networks and focusing on what he is good at.
I did this interview with Jonathan as he is one of the rare ethical online coaches that are out there.
For more info on his courses see the links below.

Timestamp of discussion;

1min 51sec - Discussing the world’s first Online fitness Coaching program, specifically built for trainers and nutrition coaches. Helping and allowing them to delegate their programming and training to them.

3.28  How many trainers have done the PTDC courses. How the courses have come together and how many people have been involved.

4.55 How Covid-19 has forced trainers to recognize the importance of online training. How it has made trainers work out what they need to do to survive. His thoughts on how the pandemic has broken the fitness industry and why this is a good thing.

6.20 Why he holds himself and his company to the highest standard.

7.04. Discussing the article he is putting together on how easy it is to fabricate what your ‘coaching’ business is like ‘online’ & how easy it is to ‘fake’ being a successful online trainer. Or any kind of coach.

10.30 How does a personal trainer choose what course to do, when they don’t really know what they need. Key pieces of advice on what to look for.

12.33 Business models for online coaches. Pro’s and Con’s.

14.58. Why gyms are broken and why adding an online training component will

revolutionize the fitness business.

16.49 - His belief on why algorithms are better at building workout programs than most personal trainers.

19.11 - One of the best trainers in the world is Joe Dosdell and he works at the PTDC. Jon lists the famous people Joe has worked with. What he does at the PTDC & how Joe came to came to work with the PTDC.

23.42 - The philosophy’s Jon follows 'defaulting to trust', & why he wears only 1 style of t-shirt and how there are too many eggs in the supermarket.

34.36 - Example of scaling a business when you think everyone wants to work ONLY with you. The 'fog’ filter, to help realise if what you think is the actual ‘truth’.

39.11 - The TRIAD of online training. The backend of his business and how he has scaled it.

44.00 - Why it’s important to develop yourself so you can build a business. Books and courses he recommends.

For all of the details of Jon’s programs and books see the links below;


Get his ‘Free Book’ Offer;
Get your free copy of ‘The Wealthy Fit Pro's Guide to Online Training’ Paperback Book (Or Audiobook or Ebook)
https://PTS.samcart.com/referral/free-book/ghX76dDwKVyNcAkM


The online trainer academy;
Launched and growing since 2013, the Online Trainer Academy, (OTA) is the world’s first educational course for online training for Fitness and Nutrition Professionals. With no deadlines and lifetime access.
https://PTS.samcart.com/referral/ota/ghX76dDwKVyNcAkM


Join The founding client challenge

Just starting out training clients online? This will help you land your first few clients. If you’ve been at it for a while with disappointing results, it gives you a quick boost. https://PTS.samcart.com/referral/gNQsoNou/ghX76dDwKVyNcAkM

Connect with Kate on her website; www.katemartinmentor.com

Sep 18, 202051:29
Launch and get your first VIP online clients. Ep#32
Sep 17, 202005:56
Pricing Yourself Online Ep #31

Pricing Yourself Online Ep #31

Going online with your services has tempted many coaches to drop their prices. Especially because of the pandemic. Here I discuss all the ways & ‘how’s’ behind deciding your pricing & understanding your true value to your clients lives. If you are good at what you do, there are many reasons why ‘NOT’ to drop your prices if you are an experienced coach. For more info like this see the blog at https://www.katemartinmentor.com. Or to ask Kate a question send her an email at kate@katemartinmentor.com
Jul 20, 202021:01
Mindset for a great business. Ep #30
Jul 01, 202014:56
Next Level Marketing for Fitpro’s & Coaches Ep #30
Jun 25, 202013:48
Creating A Profitable & Fun Business - This is How Ep #29
Jun 23, 202006:35
Becoming the best personal trainer possible #Ep28
Jun 21, 202012:42
Why you need huge income goals Ep#27
Jun 16, 202011:22
Back to Personal Training post Covid - Live video from biz page Ep #26

Back to Personal Training post Covid - Live video from biz page Ep #26

This recording is continued on the Facebook business page. Video link here > https://www.facebook.com/Katemartinmentor/videos/251525079428874/  (this audio cut out at the 26 min mark, so there's still it's of valuable content in it).   I wasn’t going to share my perspectives on all the ‘mess’ that is business, life and 'how to go back with a bang' atm. But after a great call with my clients, I realised you all need to hear the q’s they had and the answers I shared about going back to business as usual/ or not so usual, and some other things to consider. For more info like this see the blog; www.katemartinmentor.com
May 22, 202030:18
Doubting what you stand for? Tune into you Ep#25
May 22, 202005:32
I shit myself when the pandemic hit, I thought I could lose my business. Ep #24
Apr 27, 202020:34
Standing out in business is your responsibility - Episode #23
Apr 17, 202009:54
ONLINE NOW!!?? Competing with A Gazillion Episode #22

ONLINE NOW!!?? Competing with A Gazillion Episode #22

Stand out & be heard online right now.. Make a difference & Lead like you were born to! So you are already doing online sessions in your business but you still need to take it to the next level? Learn how to stand out with effective marketing and launch yourself online. Without tech know-how, without having 10,000 followers, or posting multiple times/day. Here’s how to stand out & do just that!  Link I mentioned is here; http://bit.ly/CreateExecuteEnrol2020  or email me on kate@katemartinmentor.com

Apr 17, 202011:52
CO-VID 19's Impact on Your Personal Training Business (& Gyms and fitness instructors). Podcast Ep #21
Mar 26, 202001:58:39