PCM Podcast - Pest Control Marketing Podcast
By Joe Balestrino
PCM Podcast - Pest Control Marketing PodcastFeb 20, 2023
Finding The Right Marketing Agency
I had the pleasure of speaking with Luke Hall of Certified Pest Control. Luke shares his struggles in trying to find the right marketing company for his pest control business.
Tracking Marketing Channels? Why? The Benefits.
What you think you know may be all wrong. Are you tracking? What should you track? Why is tracking important? Learn how to improve lead quality.
Does Your Pest Control Business Need A CRM?
Does your business need a CRM? What is a CRM? Why would you need one? What are the benefits and features? Learn how to leverage the tools in a CRM to handle tasks and make running your business easier. Check out the article here.
Google Ads Tips For Your Pest Control Business
Struggling with Google Ads? Not sure where you are going wrong? Tune in!
- Wrong bid strategy
- Campaign – allow budget
- Too broad terms
- Not enough ad groups
- All terms in one ad group
- Too many distractions (social media, pop-ups etc)
- All to the home page
- Need specific pages
- Not tracking and not tracking calls
- Not retargeting
- Budget too low
What should Be On Your Pest Control Website To Improve Sales
Too many distractions can cost you business. How can you ensure you have the right content and messaging on your website to provide potential customers the information they need to contact you?
Learn more at Digital Containment.
Your Pest Control's Image
Why is your PCC's image so important? How can you give a great first impression to drive more business? Learn more about this topic on our blog.
Intro To Pest Control Marketing Podcast
A look at the what this podcast will be about and how it can help your pest control business.