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Public Relations Review Podcast

Public Relations Review Podcast

By Peter C Woolfolk, Producer & Host

Host Peter Woolfolk discusses public relations topics with seasoned professionals, educators, vendors, and others from across the U.S. providing substantive content. Rated among the Top/Best PR podcasts nationally. APPLE ranks it among the "Top 1%" of podcasts worldwide." Nashville PRSA chapter "Best PR Podcast" award winner. American Business Awards GOLD "Stevie Award" winner. Listeners worldwide: 2,750+ cities across 143 foreign countries.
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Currently playing episode

Navigating New Music Promotion and Innovation with Alison Ball

Public Relations Review PodcastMar 28, 2024

00:00
21:23
Navigating New Music Promotion and Innovation with Alison Ball

Navigating New Music Promotion and Innovation with Alison Ball

Join host Peter Woolfolk as he embarks on a journey through the vibrant world of music promotion with Alison Ball, the visionary CEO of JBR Creative Group. This episode peels back the industry curtain, detailing Alison's ascent from her humble beginnings to her influential role at Warner Brothers Records. She graciously imparts her expertise on the critical elements of artist promotion in the digital age, where social media dominance and streaming services are reshaping the rules of the game. You'll be privy to the thoughtful strategies and team dynamics essential for propelling new talent into the limelight, offering a rare glimpse into the meticulous craft of guiding musicians toward their dreams.

Mar 28, 202421:23
Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com

Maximizing Press Release Impact: Expert Strategies for Small Business PR Success with Mickie Kennedy of eReleases.com

Are you harnessing the true power of journalistic endorsements to build your brand's credibility? Host Peter Woolfolk's conversation with Mickie reveals just how a third-party nod from the media can be the catalyst to winning consumer trust and skyrocketing conversion rates. Learn the strategic moves behind sharing media mentions to solidify brand loyalty, and why professional PR services are your best bet against the pitfalls of rushed or AI-generated content. This episode equips you with an understanding of PR's role in cementing your company's reputation and success.

Mar 18, 202434:35
Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.

Blue Angel's Storytelling w/Dusty Weis's Broadcast; and The Benefits Branded Podcasts.

From the humble beginnings behind a small-town radio microphone to the thrilling heights of CBS News Network and an unforgettable flight with the Navy's Blue Angels, Dusty Weis's career is nothing short of a roller-coaster adventure. As the president and founder of PodCamp Media, he joins Host Peter Woolfolk to unpack the narrative of his ascent in the broadcasting sphere, touching on the strategic moves and the serendipitous 'yeses' that shaped his path. Dusty's tale is an ode to seizing the moment, with insights on how even late-night shifts can forge unexpected, lifelong connections, and how a piece of the Green Bay Packers came to be part of his personal story.

Mar 04, 202431:08
The Power of AI-Generated Videos in Modern Public Relations

The Power of AI-Generated Videos in Modern Public Relations

Discover the future of public relations as host Peter Woolfolk explores the innovative mind of Matt Kershaw, Vice President--Strategy with DID, Creative Reality Studio. In an industry where engagement is key, we unravel how artificial intelligence is not just a tool but a game-changer, bringing digital humans and AI-generated videos to the forefront of storytelling and media interaction. Our conversation ventures beyond traditional press releases, showcasing how digital avatars capable of speaking over 120 languages can revolutionize the way corporate leaders and brand ambassadors communicate. Imagine a world where the language barrier is no longer a hurdle in your PR strategy; that world is now at your fingertips. PLEASE--Leave a review!!! Thank you.

Feb 19, 202427:35
Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant

Crafting PR Campaigns for the Age of Siri, Alexa, and Google Assistant

Unlock the future of public relations with Sasha Dookhoo, vice president,  of Crenshaw Communications/Mod OP Company, as she and Host Peter Woolfolk dissect the impact of voice search technology on the field. Prepare to enhance your PR strategies as we discuss the essential shifts needed to optimize content for the unique demands of voice queries, ensuring your brand's voice is heard loud and clear through devices like Alexa, Siri, and Google Assistant. This episode is a treasure trove for PR mavens and marketing virtuosos, brimming with insights on navigating the challenges of creating content that stands out in the evolving digital landscape, where tangible and intangible products vie for attention. Moreover, we'll explore how Sasha and her team harness the power of generative AI to revolutionize traditional PR workflows and maintain the cutting edge in content marketing.

Feb 05, 202418:38
Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey

Strategies for Excellence in Diversity, Equity, and Inclusion: Minnesota PRSA's Award-Winning Journey

Unlock the secrets to a more inclusive world as Leah Kondes and Marsha Pitt Phillips from the Minnesota chapter of PRSA join host Peter Woolfolk to guide us through their remarkable journey to DEI excellence. Celebrated for their pioneering approach, our distinguished guests share the strategic maneuvers and initiatives that secured them PRSA's prestigious top DEI award for 2023. From embedding DEI into every program to the transformative power of the Intercultural Development Inventory (IDI), this episode is a masterclass in fostering meaningful change and realizing the potential within our diverse professional communities.

Jan 22, 202429:10
How AI and Voice Search are Shaping Public Relations

How AI and Voice Search are Shaping Public Relations

Ever thought about how artificial intelligence and voice search are reshaping PR practices? Tune into our latest episode of the Public Relations Review Podcast where an AI generated article discusses just that. Host Peter Woolfolk shares his journey and growth, and how AI has been instrumental in producing his podcast, including the use of text-to-speech conversions and creating downloadable transcripts. He also extends an invitation to all PR professionals to contact him for consideration to be a guest on his show and share their unique experiences and projects.
But our discussion isn't limited to AI alone. We also delve into the growing influence of voice search in the PR industry. With the boom in voice-enabled devices, consumer behavior is changing and it's crucial to understand this shift to maintain brand credibility. The article breaks down the importance of conversational content, content marketing, and reputation management and provide insights on optimizing for voice search. The segment even talks about the significance of structured data in schema markup. So, PR professionals, gear up and join us on this enlightening journey. 

Dec 18, 202309:38
Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways

Transforming PR Strategy with Artificial Intelligence: 15 Innovative Ways

What would your PR strategy look like if you could harness the power of AI? How about a reduction in manual research, making smarter decisions, finding relevant journalists, monitoring the media, and even improving content creation? This episode of the Public Relations Review Podcast host Peter Woolfolk unveils these exciting possibilities and more, bringing you 15 innovative ways to leverage artificial intelligence in public relations. Through the insights of influential PR professionals, we explore the potential benefits and drawbacks of integrating AI into your workflow.


Dec 04, 202310:50
The Art of Pitching and Relationship Building in PR

The Art of Pitching and Relationship Building in PR

Join host Peter Woolfolk as he uncovers the secrets of PR from none other than Annie Pace Scranton, the founder and president of Pace Public Relations Headquartered in New York City. Listen as Annie, entrenched in extensive PR experience, divulges her wisdom on earning media and positioning clients as thought leaders. Master the art of beginning with trending news topics to establish trust and position your clients as industry experts. 
Get ready for a deep dive into the nuances of PR as we discuss the importance of building relationships with journalists and the media. Annie explains how having the right information and providing exclusive content can make all the difference. Learn from Annie’s experiences of pitching challenging stories and overcoming hurdles with her sage advice. This podcast is a must-listen, whether you’re a PR novice or a seasoned professional looking to elevate your game.

Let me know what you think of this episode!!

Nov 20, 202326:47
Mastering the Art of Marketing to Teens, Gen Z and Millennials

Mastering the Art of Marketing to Teens, Gen Z and Millennials

Ever wondered how to crack the code of marketing to teens and young adults? Buckle up and get ready to be enlightened, as we converse with Julie Jatlow and Lauren Machen from Fuse Marketing. Together, they'll walk us through the evolution of Fuse, and how their craft has adapted to keep pace with their clients' demands. Our discussion unravels their unique approach to creating personalized programs to help brands reach their peak. We delve into the nitty-gritty of strategizing for the right media outlets, securing the perfect spokespeople, and the hurdles of assisting clients still grappling with their brand identity. 

Nov 06, 202320:30
Creating Successful PR Communications Plans

Creating Successful PR Communications Plans

Master the art of creating a successful communications plan with the invaluable insights from this enlightening conversation with Gini Dietrich, the founder and CEO of Spin Sucks Academy. We take a magnifying glass to the intricate art of crafting a communications plan, unearthing the critical role it plays in any PR process. Gini, with her expertise, paints a vivid picture of an effective communications plan by exploring its 16 essential elements, from strategic objectives to impactful positioning statements. 

Oct 26, 202322:57
Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton

Data-Driven PR: Buzzword or Essential Tool? with Dr. Devin Knighton

Data's role in public relations – is it the linchpin of modern-day PR or is it just a buzzword? Ever pondered how PR professionals can amalgamate data to weave unique narratives that enthrall audiences? Tune in for a riveting discussion with host Peter Woolfolk and Dr. Devin Knighton, APR, a distinguished assistant professor of public relations at Brigham Young University. We scrutinize the term "data-driven" and its usage in the PR industry, and delve into the likelihood of data washing – a phenomena where data is dismissed as a jargon rather than an indispensable tool. Using an extensive analysis of 150 articles from PR Week and data from Muck Rack, we aim to unveil the reality behind the buzz.

Oct 26, 202324:50
How Millennials Are Shaping the Future of B2B Marketing

How Millennials Are Shaping the Future of B2B Marketing

Did you know that millennials are revolutionizing the B2B marketing landscape? Join host Peter Woolfolk as he unpacks this phenomenon with his guest Frank Strong from The Sword and the Script. Frank provides valuable insights into how consumers are shifting their purchasing habits, spending more time researching products and services online, and leaning heavily on social media as a primary source of information. He emphasizes the crucial role of personalization and thought leadership in modern B2B marketing and breaks down how we, as marketers, can better cater to this evolving consumer base.

Note: APPLE has ranked the Public Relations Review Podcast among in the "Top 1% of podcasts worldwide."

Oct 26, 202317:41
Decoding Public Relations in Middle America with Jona Ohm

Decoding Public Relations in Middle America with Jona Ohm

Ever wonder how public relations works in smaller cities? Jona Ohm, APR, Principal of Middle America Communication Solutions, Join host Peter Woolfolk as his guest bring clarity to the matter. From her early days as a reporter to running her own PR firm, Jona's journey has been full of diverse experiences and learning opportunities. She reminisces about her 15-year tenure at St Joseph's Indian School, where she sharpened her skills in key messaging and engagement strategies.

Oct 26, 202328:20
Success in Thought Leadership: Recognition, Connections and Strategy

Success in Thought Leadership: Recognition, Connections and Strategy

Did you ever wonder what it takes to become a thought leader in your field?  Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader.
In the realm of leadership, personal connections are often overlooked. But not in today's chat with Don. He shares powerful anecdotes, like the one about a bartender who lost his job due to a lack of respect and knowledge about his coworkers, emphasizing the importance of recognizing each individual within an organization. Bates wows us with his unique perspective on the necessity of "drilling" - the process of leaving no surprises for top management - and highlights the art of genuine conversation. 
Wrapping up the discussion, Don imparts his wisdom on how to thrive as a successful and strategic professional. His advice on navigating office politics and understanding the company’s goals is a game changer. Don's revelation on using thought leadership as a tool to benefit the organization is truly groundbreaking. If you are looking for a recipe for success through humble leadership, the power of recognition, and the importance of relationship-building in the workplace, look no further. This episode is a must-listen for those aiming to rise above the ordinary and make an impact in their professional lives.
Please let me know what you think of this episode.  Thank you!!

Aug 28, 202322:59
Success in Thought Leadership: Recognition, Connections and Strategy

Success in Thought Leadership: Recognition, Connections and Strategy

Did you ever wonder what it takes to become a thought leader in your field?  Host Peter Woolfolk interviews his guest for today's episode, Don Bates, APR and Fellow APR. Don shares his insights and unravels the complex process of becoming a thought leader. Bates highlights the importance of constantly keeping up with industry trends, being a lifelong learner, and the power of effective communication in inspiring others. From his journey, he brings light to the significance of mentorship in establishing credibility and respect, and shares how writing articles, blogging, and speaking engagements have been instrumental in his growth as a thought leader.
In the realm of leadership, personal connections are often overlooked. But not in today's chat with Don. He shares powerful anecdotes, like the one about a bartender who lost his job due to a lack of respect and knowledge about his coworkers, emphasizing the importance of recognizing each individual within an organization. Bates wows us with his unique perspective on the necessity of "drilling" - the process of leaving no surprises for top management - and highlights the art of genuine conversation. 
Wrapping up the discussion, Don imparts his wisdom on how to thrive as a successful and strategic professional. His advice on navigating office politics and understanding the company’s goals is a game changer. Don's revelation on using thought leadership as a tool to benefit the organization is truly groundbreaking. If you are looking for a recipe for success through humble leadership, the power of recognition, and the importance of relationship-building in the workplace, look no further. This episode is a must-listen for those aiming to rise above the ordinary and make an impact in their professional lives.
Please let me know what you think of this episode.  Thank you!!

Aug 28, 202322:59
Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz

Power of Community Benefits Agreements and the Role of Diversity, Equity and Inclusion with Sam Waltz

What happens when host Peter Woolfolk combines a renowned expert in community benefits agreements (CBAs), real-world examples of successful CBAs, and discussions on diversity, equity, and inclusion? You get a riveting and insightful conversation with Sam Waltz, APR, Fellow APR. Sam brings in his wealth of knowledge and experience to enlighten us on the power of CBAs in creating win-win scenarios for organizations and communities. His work on the project to bring solar panel manufacturing back to the U.S is a prime example of the potential of such agreements.
As we navigate through the evolving job market, we discuss the trend of shifting importance from a four-year college degree to skill-based employment. Sam shares his perspectives on how workforce development and apprenticeship programs can bridge this gap and help disadvantaged populations thrive in a high-tech job market. We can't ignore the role of diversity, equity, and inclusion (DEI) programs in ensuring fairness and creating equitable workplaces. 

Jul 17, 202330:05
The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations

The Power of Word-of-Mouth Marketing and PR: Boosting Success with Customer Conversations

Discover the power of word-of-mouth marketing and public relations as host Peter Woolfolk has a captivating conversation with Ryan Hanser, President of Hansen & Associates. Learn how to surprise and delight your customers, creating meaningful conversations and fostering a network effect that drives success in today's competitive marketplace.
We dive into the importance of listening to customer feedback and measuring the effectiveness of your "Word-of-Mouth" campaigns. Ryan shares his insights on the role of PR in driving conversations and how organizations can embrace stakeholder feelings to create remarkable customer experiences. Plus, find out how influencers and ambassadors can affect your word-of-mouth strategies, and why trust is often built by the people on the front lines of your business. Don't miss this enlightening discussion on the power of word of mouth in marketing and public relations!

I look forward to your review. Thank you

Jul 03, 202329:05
The New Era of PR: Artificial Intelligence and the Preston Platform

The New Era of PR: Artificial Intelligence and the Preston Platform

Ready to revolutionize your PR game? Join us as host Peter Woolfolk chats with Steve Marsenuk, Managing Director of Intelligent Relations Public Relations, about their groundbreaking platform, Preston. You'll be amazed at how this AI-powered tool empowers small PR teams to secure media coverage and amplify their brands like never before.
We dive deep into the world of AI with Steve, exploring how Preston's automated pitch-writing capabilities and real-time analytics are transforming the PR industry. Learn how this innovative platform creates a multi-dimensional perspective of content creators and uses vectorization to match client pitches with the journalists most likely to cover them. Say goodbye to generic pitches and hello to a tailored approach that not only increases your success but enhances the overall experience for journalists. Don't miss this opportunity to gain a 360-degree understanding of content, elevate your PR efforts, and to benefit from a Special Offer to try "Preston" at the end of the episode.

Jun 19, 202324:35
ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!

ESG Planning: Having A Strategic Plan is An Imperative. No Plan? Serious Problems!

ESG (Environmental, Social and Governance)! Why is this so important to the public relations community?  Listen to these accomplished experts articulate why ESG information is so important and the consequences of having no plan.

As momentum continues to build in the health and science industry on ESG investing, public relations professionals must consider ESG as they build their strategic communications plans. Developing a strategy around ESG includes strong environmental initiatives as well as C-suite executives who are committed to building diversity and inclusion as part of their corporate culture. As communicators, it is up to us to roll out ESG-friendly initiatives that go beyond philanthropy and tell sustainable stories to those who matter most: the varied audiences.
Joining host Peter Woolfolk are: Josh Jacobs, CEO and Janet Ervin Chief Marketing Officer, both with Next Stage Consulting. They develop strategy and implementations for social impact.  And joining us from  Hartford, CT is Andrew Blum of AJB Communications who has extensive experience in PR launches for climate change practice, renewable energy, public relations for wind and solar and much more including many published news articles.  
This information delivers solid guidance as to why your organization must have an ESG plan in place!!!

Jun 05, 202335:24
SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!

SPECIAL EDITION! ChatGPT Self-Describes Its Benefits to Public Relations !!

In this Special Episode, I outline how I produced this verbal episode from ChatGPT's  1000-word written text self-description of how it can benefit the public relations professional.  From this direct written response, I copied & pasted that text directly into a text-to-speech program that provides the word-for-word voice for the ChatGPT actual written response.

I asked for a 1000 word response for the sake of time.  I would be delighted to get your response to ChatGPT's self-described benefits to the PR profession for this unique podcast episode.
Please let me know what you think of this episode.   Thank you

My 2022 thank you to all of our listeners and to mention our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.

We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com

Jun 04, 202306:31
ChatGPT: Great, Successful Uses For PR Teams

ChatGPT: Great, Successful Uses For PR Teams

Host Peter Woolfolk Introduces PR pro  Adam Brett, Senior Account Executive, who outlined multiple, and very useful ways to engage ChatGPT in your multiple work projects.
For example fresh pitching ideas. ChatGPT can produce a list of angles that may work for you and expand your thinking.  How about using the text from your ChatGPT output and inserting it into a text-to-video platform that creates video from written or typed text?  Wait!!  There's more.
ChatGPT can work as a tool for ideas and slogans to spark fresh thinking that generates new story ideas, byline topics, and program content.  This is the episode that can add much more usefulness to ChatGPT in your daily projects.  Listen and share with your colleagues the list of all the ideas mentioned in this podcast.

May 22, 202323:24
Longing to Practice PR In A Foreign Country? Guidance Provided to Make It A Success!
Apr 24, 202328:50
Improving Your Digital Marketing! Get 5X More Press w/Press Jockey. Special Offer!
Apr 03, 202326:55
Uncovering Internal Stories That Benefit Your Organization!!

Uncovering Internal Stories That Benefit Your Organization!!

PR people are most often focused on generating a press release to hype an organization's event, product, etc.  However, there are often exceptional internal stories that can cast a very favorable light on the organization and also complements its goals and mission.  The problem is these substantive internal opportunities do not receive the time needed to dig deep to uncover these PR jewels. Louise Grasmehr, LMG Public Relations, offers guidance to tap into these often heartwarming stories. Listen as she delivers her experiences and client successes with some insightful experience and guidance.

Mar 30, 202319:34
PR in Puerto Rico: Differences & Similarities! Why The Need for A License?

PR in Puerto Rico: Differences & Similarities! Why The Need for A License?

Puerto Rico PR professionals Gladys Diaz, GMD PR Consultant, and Tommy Dardet, President, Puerto Rico Association of Public Relations provide exceptional insight into the effort required to insure the professionalism of practitioners. They explain what led to a license being required to practice PR there.  They detail the major difference between PR practice there and in the U.S.  This episode is very insightful and well worth your listening time.   Share this episode with your colleagues.

Mar 30, 202329:31
How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations

How To Successfully Use The Spectacular AI "ChatGPT" In Public Relations

The AI Chat|GPT platform is storming into the public relation area. Listen to Jess Todtfeld, Founder of Success In Media, provide light-hearted, but poignant, insight into how to successfully use this powerful tool in your PR practice. Jeff offers information on the platform's numerous benefits and capabilities for users. With this powerful service now available, why are you not using it?  Jess outlines the range of tasks he has asked of Chat|GPT and how well it performed.
Jess also has a special offer for my podcast listeners for his successful media relation program included at the end of the episode.
This is NOT an episode you can afford to miss. This is truly a "Listen & Learn" session.  You and your colleagues will appreciate this information!!!!

Feb 06, 202329:31
How To SUCCESSFULLY Engage in Corporate Social Activism!!

How To SUCCESSFULLY Engage in Corporate Social Activism!!

Is your client or company prepared to engage in "Corporate Social Activism?"
As a concept and practice it has been around for decades. Over the past few years, it has morphed into something much bigger with potential risks. However, it also offers great opportunities. So what is Corporate Social Activism?  How do you decide which issues to engage with?  What are the benefits and downsides of this practice?  Gregg Feistman, Temple University, provides the guidance you need to be successful....and how to avoid problems. Take notes on this valuable information.

The
Public Relations Review Podcast is now also available on YouTube!!!

Jan 30, 202323:23
How CEO's can overcome the "Trust Deficit.!"

How CEO's can overcome the "Trust Deficit.!"

Trust is an important ingredient for high-performance staff and organizations.  Friction is minimized and uncertainty is substantially reduced in a work environment.

When high levels of trust exist, people rarely look over their shoulders wondering if someone on their team has their back or not. People will speak directly and candidly. They can share mistakes and challenges and learn from them much more quickly. People can effectively coordinate their actions and make better decisions together.
Holly Carinci CEO, HwP PR, Vancouver, British Columbia, Canada, offers her experience and insight in resolving the growing concern for CEO's.

Studies confirm that In high trust environments, there is simply less wasted effort spent on managing other people’s egos — leaving more energy to solve problems and get “real” work done.  This episode offers clarity and guidance for achieving the needed "Trust Deficit.

My 2022 thank you to all of our listeners and to celebrate our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities worldwide across 123 countries.

We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com or go to  or
Apple podcasts and search "Public Relations Review Podcast."  Thank you for listening.  Please subscribe and leave a review.

Jan 16, 202326:00
Communications Audit? Get Successful Guidance From This Proven Expert!!

Communications Audit? Get Successful Guidance From This Proven Expert!!

When you hear "Communications Audit" do your eyes glaze over? Never again!  My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit.  Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance.  She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more.  Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion.  This is the episode that gives you the confidence to get started!!!

My 2022 thank you to all of our listeners and to mention our continued growth.  At the close of 2022 the podcast now has listeners in just over 2,000 cities world-wide across 123 countries.  NEW!!!!  YouTube will begin to carry this podcast beginning with the most recent

We proudly announce this podcast is now available on Amazon ALEXA.  Simply say: "ALEXA play Public Relations Review Podcast" to hear the latest episode.  To see a list of ALL our episodes go to our podcast website: www. public relations reviewpodcast.com 

Jan 03, 202322:45
Communications Audit? Get Successful Guidance From This Proven Expert!!

Communications Audit? Get Successful Guidance From This Proven Expert!!

When you hear "Communications Audit" do your eyes glaze over? Never again! My guest is a skilled professional who provides the expert guidance required to conduct a solid comprehensive communications audit. Award-winning Mellissa Braham, APR, head of the National Schools Public Relations Association's Communications Audit Service digs deep into her years of successful experience to deliver a wealth of information and guidance. She covers the use of focus groups, multiple digital platforms, multi-lingual situations, and much more. Her superior work was recognized in 2016 with an NSPRA Golden Achievement Award and in 2013 with an NSPRA Gold Medallion. This is the episode that gives you the confidence to get started!!!
Jan 03, 202322:45
College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!

College PR Students Solve "Real Life" Problem of PR Enrollment Shortfall !!!!

When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study.  Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success.  Listen as EMU's PR students outline the work involved in solving this "real life" situation.

Dec 19, 202230:20
Newsjacking! Making it work! Mistakes to Avoid!

Newsjacking! Making it work! Mistakes to Avoid!

Newsjacking continues to attract attention in PR circles.  Yet, it requires great skill and accurate timing to be successful. This is not the time to push your clients or services.  Newsjacking requires you to provide substance reporters can use.  Skilled PR pro Tara Parsell, Founder of Media Pros(e), outlines the skills and techniques needed to have journalists engage you as a competent resource.
Listen to this skilled professional as she outlines the methods she used to win journalists favor.

Nov 14, 202220:59
Successful Storytelling Guidance From A Proven, Experienced Professional

Successful Storytelling Guidance From A Proven, Experienced Professional

Storytelling is the proven method to successfully having your story told.  But what constitutes successful storytelling?  With his writing and editing of more than 20,000 stories during two decades as a journalist before going into public relations and experience as a broadcast journalist, White House correspondent and editor Paul Furiga, CEO & Chief Storyteller at WordWrite PR, knows how to tell successful, impactful stories. Add to that his several years at the global agency Ketchum Public Relations, serving clients that included Alcoa, Bridgestone/Firestone, and Rutgers University where his storytelling expertise benefitted his clients exceptionally well. 
Paul offers you guidance to telling meaningful, focused stories with substance. The technique to tell stories that offer content clients can relate to and benefit from.

Oct 10, 202225:05
Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!

Do Paid Bylines Work? YES!! Here's Guidance to Get the Best Results and to Avoid Disaster!

With many print publications beginning to charge to have "Byline Articles" published it could become a public disaster if not smartly managed. Barbara Nonas, an award-winning strategic communications consultant and C-Suite advisor, brings her experience to this episode to deliver expert guidance for getting the best possible outcomes when using paid bylines.
What is the biggest mistake you could make when using these articles?  What should be your major objective for using them?  What information should such articles include?
This episode may be of help toward your being viewed as a "thought leader."

View the short  "Public Relations Review Podcast 2" video on YouTube.


Sep 26, 202218:44
Raise Your Storytelling Presentations! This Expert Gives Solid Guidance To Improve Your Outcomes
Sep 12, 202215:42
Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!

Victory Over Unethical Actions of VA Hospital Senior Officials! How it was achieved! How you can also be successful!

Have you ever witnessed unethical actions in your workplace?  Would you remain quiet? Would take steps to have these misdeeds stopped?  What influences your decision?
Paula Pedene, Paula Pedene & Associates of Phoenix, Arizona,  recognized massive misdeeds by senior officials at the Veterans Administration hospital in Phoenix and began to take steps to end this travesty that caused the death of some veterans.  She began to face an onslaught of unfair and punishing treatment. Paula was bloodied but stood tall through it all. Bent but not broken. She enlisted sympathetic co-workers to assist in assembling data and facts to support their claims.  Her efforts paid off.  She gained the support of local media, and members of Congress that responded to her detailed information.  In the end, she provided the details and data that removed multiple senior officials from the VA hospital.   Paula's efforts were recognized with a PRSA PR Pro of the year award. She was also inducted into the Defense Information School Hall of Fame and she published her book: "A Sacred Duty."

Sep 05, 202239:11
Great Metrics to Measure the Success of Your PR Campaign!!

Great Metrics to Measure the Success of Your PR Campaign!!

How do you measure the success of your PR campaign?  How do you explain to your client how a successful outcome is determined?   Listen as Sasha Dookhoo, Crenshaw Communications, provides the information you need to validate and measure the success of your public relations campaign.  She lists five very important metrics needed to provide your clients with valid data to demonstrate this campaign did achieve its intended goals.  She also mentions which platforms might be useful to collect this data.  There is much more data than news clips to show success.  DON'T MISS THIS ONE!!!!!

Learn more about this podcast at: "Public Relations Review Podcast" on YouTube and online.

Jul 25, 202219:43
New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?

New Black Unicorn PR Firm Targets New Startup Businesses as Clients. What Makes It a Success?

How many new PR firms would target new start-up businesses as clients? Well, the new Black Unicorn Public Relations firm did just that...and it has become a successful strategy.  The new firms must be funded and operational.  Rather than just being a PR agency for the startups Black Unicorn functions as an internal entity.  With offices in London and Vilnius Lithuania founder Julia Jugorova, a former journalist, also has virtual staffers in Germany, Spain, South Africa, and Slovakia to help facilitate and grow the business.  Listen to how she made this format work for her.

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Public Relations Review Podcast 2

Jun 19, 202223:30
New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!

New PROPEL Platform Boosts "Earned Media" Outcomes! FREE version available!

Exhausted using multiple, expensive programs to determine how your media pitch is working. Worry no more. PROPEL PRM is here. Zack Cutler, CEO & Founder chats with us from Tel Aviv, Israel about the exceptional benefits PROPEL offers that help PR professionals become much more successful with media pitching.  This new Public Relations Management tool is now the fastest PR technology in the world. Listen as he explains how this program provides exceptional data that enhances your pitches and stimulates added placements.  And YES, there is a free version. According to Zack PROPEL performs much better than most of the numerous competitive platforms that offer far fewer services.
Listen!  Learn! Share!

Learn more about this podcast on YouTube:

https://www.youtube.com/watch?v=3D54NRSyeXs


Jun 06, 202220:52
Crisis Communications: Plan NOW To Get Ahead of Potential Problems!

Crisis Communications: Plan NOW To Get Ahead of Potential Problems!

Too often organizations FAIL to develop effective "Crisis Communications" plans. Detailed, well throughout plans are extremely valuable should a crisis occur. What can be PREVENTED if you consider this and other potential problems during a detailed, well-thought-out crisis communications plan in advance? 

What happens if your firm has a fire?  Where will you work then?  Did you back up all your files off the site?   Advance planning allows you to consider what "can we prevent from happening NOW."  Too often crisis plans are prepared to address what to do AFTER a problem occurs.  Who is best equipped to manage this important function well?  Seasoned veteran Dave Oates, President of Public Relations Security offers important guidance to help you take action to PREVENT problems from getting out of hand.

May 16, 202224:51
Public Relations in Panama. Moving There & Succeeding There! How it Was Done!

Public Relations in Panama. Moving There & Succeeding There! How it Was Done!

Although she had her degree in Public Relations & Communications, Donna Siebrasse, Founder of SSR PR Solutions, did not have Panama in her future.  How things change.  It was her marriage that got her there.  After a few years in Panama, and surviving a dictatorship, she recognized an opportunity to present and practice some great American-style PR in Panama City.  With a large influx of American corporations, those opportunities expanded. In this episode, Donna outlines how she began, how she expanded, and how she eventually grew into having a ten-person staff.

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May 02, 202221:18
Solid Guidance to Successfully Market to Asian Americans. What You MUST Know to Avoid Failure!
Apr 18, 202235:27
Corporate Communications: The importance of a solid plan & how to develop one

Corporate Communications: The importance of a solid plan & how to develop one

The corporate communications renaissance is a resurgence of all the elements needed to successfully coordinate and produce your internal and external communications activities.  Yesenia Reinoso, Principal of "Y" Communicate, provides a compelling, comprehensive and knowledgeable overview of the importance and benefits of a well constructed, effective and all-encompassing corporate communications plan.  She offers experience and insights on the positive impacts of thorough planning, employee buy-in and active participation.  Listen and learn as this insightful young lady delivers guidance and tips you can use!!

Thanks listeners for great 2021 year.  See our updated podcast video on YouTube. Public Relations Review Podcast Now on YouTube.

Mar 28, 202225:57
Christian Public Relations: Being Successful Working Within the Traditional PR Framework.

Christian Public Relations: Being Successful Working Within the Traditional PR Framework.

Christian public relations! Is there much difference between them and traditional PR? How can one practicing Christian PR work within the traditional setting?  Can a traditional PR organization accommodate Christian PR practitioners?  What hurdles do Christian PR practitioners face when dealing with traditional media?  Guests Dr. Amanda Staggenborg, George Fox University and Reverend Brian Fesler, Religion Communicators Council discuss these issues and more in this informative episode.  Listen!  Learn!  Share!

Mar 21, 202230:49
Awards Boost PR Prestige! Learn How To Win More of Them!!

Awards Boost PR Prestige! Learn How To Win More of Them!!

Did you know that many companies don't apply for awards simply because they are s NOT aware of them. Awards bring prestigious and positive recognition to all types of businesses.  Awards are the ideal confirmation of your quality of work and professionalism.  Becky Wilson,   WDS Marketing & Public Relations, in Overland Park, Kansas  has shifted her focus and has now helped her clients win over 300 awards.  That's right, over 300  awards.  Listen as she explains how to submit successful entries, how to locate award opportunities and more.  Honestly, since speaking to Becky I have also submitted an entry for an award she made me aware of.  Her guidance may help you be on be receiving end of a new trophy.

Mar 07, 202228:08
A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?

A PR Professional Involved in Hawaii's Sustainability Matters! Could This Become a National Effort?

Sustainability issues are being addressed all across the nation and around the world.  How are U.S. public relations professionals getting involved, contributing to this very important issue.  Piia (Pea-a)_Aarma, CEO of Pineapple Tweed, Honolulu, Hawaii provides insight into local sustainability issues and her involvement.  She articulates about the particular projects in Hawaii, the goals for projects and how she helps these projects become successful.  This episode provides an overview of her efforts toward helping Hawaii become a better place to live...and how others might benefit from her experiences.

Thanks listeners for great 2021 year.

Feb 21, 202227:08
An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.

An unvarnished conversation: More Black-owned newspapers included in PR community outreach efforts.

With the complexion and growth of the United States population pointing toward people of color one would think public relations firms, government agencies and others would develop plans to reach these populations--particularly African Americans.  Estimates suggest than people of color will become the majority of the U.S. population somewhere around 2040-2060, if not sooner. People of color will constitute 57% of the population with African Americans reaching about 14% percent of the population by 2030.  In addition,  African Americans will have buying power of over $1.5 trillion by 2030. Can any PR firm, government agency, etc afford to overlook this market?
Rosetta Miller Perry, Publisher of Nashville's Tennessee Tribune, offers her unvarnished opinion and experiences about majority PR firms linkage to the Black press.  She also provides to guidance to how access to the 22 million readers of Black owned  newspapers can be successfully achieved.  Listen as Rosetta speaks her mind and about her experiences.

Feb 14, 202219:25
Developing a Strategic Communications plan? Listen to do it right the first time!

Developing a Strategic Communications plan? Listen to do it right the first time!

Developing your strategic communications plan is not a quick & easy process. Jessica Graham, APR, Fellow APR, Fionix Consulting, Charlotte, NC, provides useful guidelines to help you better understand context and content needed to produce a successful strategic communications plan for your clients or office.  Jessica outlines how she proceeds both as a "front and center" consultant or a member of the client's team to provide the needed services.  Her holistic approach could be valuable to you. If you have been in search of strategic communications guidance this is your episode.

Feb 07, 202221:31
Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!

Need a Boost to Your PR Career? The "Public Relations Finishing School" Maybe your answer!

With over 25 years of solid public relations experience at senior levels Betty Galligan was constantly aware too many younger people entering their public relations job were still not equipped to handle any serious projects.  In addition, there are folks with some experience that could benefit from some additional skills and advanced/refresher public relations courses to  justify job growth. Enter, the "Public Relations Finishing School," a 10-module online curriculum that provides the guidance and expertise to help those wanting advancement.  
The brainchild of Betty Galligan, APR, and President of Newberry Public Relations & Marketing, East Providence Rhode Island, this program allows you to interact with experienced professionals on a wide range of subjects, and projects, required to be a  respected, solid professional.  Listen and better understand how this finishing school could be of benefit to you!  For more information: 401-433-5965

Jan 17, 202235:09