The Next CMO

TheNextCMO’s latest podcast is with Mark Feldman. Mark Feldman is a B2B data industry pioneer who helped build NetProspex into a B2B contact industry powerhouse leading to its acquisition by Dun & Bradstreet in 2015. Prior to founding Custom Made Data, Mark held growth marketing and revenue operations leadership roles at Localytics, Motion Recruitment Partners, and Backupify. In this podcast we discuss what types of data Marketer's should consider purchasing, Plannuh’s positive experience with Custom Made Data, and how marketers should think about buying data to align with their target audience. 

TheNextCMO’s latest podcast is with Eran Livneh and Honni Marks. Eran is the Founder and President of MarketCapture and Honni is the head of ABM strategy at Blend. In this podcast we discuss a best practices approach to account-based marketing, how to scale your ABM efforts, and how to coordinate your efforts effectively with sales. 

TheNextCMO’s latest podcast is Steve Baines and Molly McGee from Forcivity. Steve is a serial entrepreneur in the Technology sector and his most recent role is the CEO and Founder of Forcivity. Molly has a passion for Marketing and is currently the Director of Marketing at Forcivity. In this podcast we discuss some of the biggest challenges customers have with managing their MarTech stack, the importance of using infinite data effectively to reach your target audience, and AI being a major trend for the future of marketing. 

TheNextCMO’s latest podcast is with Martha Boudreau, The Chief Communications and Marketing Officer for AARP. Martha is responsible for setting enterprise brand and communications strategy and unifying AARP’s voice throughout the organization’s extensive channels. Martha is a recognized leader in the global communications industry. In this podcast we discuss how AARP has evolved their brand to connect with a wider audience and future members, the importance of communicating accurate information, and AARP’s most successful marketing campaigns.

TheNextCMO’s latest podcast is with Charlie Ungashick the CMO of Validity. Charlie is a serial-CMO with over 10 years of experience working for companies such as Applause, PTC, and Globoforce. In this podcast we discuss their upcoming digital event, The Summit; a cant-miss email event, the importance of data for customer engagement platforms, and how to improve your overall marketing strategy.

TheNextCMO’s latest podcast is with Kyle York the Co-Founder and CEO of York-IE. Kyle works closely with entrepreneurs and investors to help them realize their shared ambition to build good companies, create new jobs, grow generational wealth and impact the world. In this podcast we discuss Kyle's wealth of knowledge in the technology industry, his GTM strategy, York-IE’s unique business model, how the pandemic has impacted his investment approach, and how to recruit executive talent.

The Next CMO’s latest podcast is with Dan Faulkner, the CTO of Plannuh. Dan is one of the 3 authors that wrote the Next CMO: A Guide to Operational Marketing Excellence. In Chapter 9 of the book he discusses the New Marketing ROI. During this podcast we focus on why measuring ROI is so important, the 3 key principles of MROI, the difference between ROI and CPO, and most importantly how marketers measure ROI correctly.  

In this episode, we hear from the authors of a great new book called "The Next CMO: A Guide to Operational Marketing Excellence." The title probably sounds familiar because it was written by our co-host, Peter Mahoney - along with two other co-authors and Plannuh executives Scott Todaro and Dan Faulkner.

Peter, Dan, and Scott discuss the key points of the book, which is designed to be a guide for marketing executives to help them lead operationally excellent marketing teams. The book should be read by CMOs as well as marketers who are earlier in their careers.

While supplies last, you can get a free copy of the book at the link below:

TheNextCMO’s latest podcast is with Kate Adams the VP of Marketing at Drift. Kate has over 15 years of Mar-Tech experience and currently heads up Drift's demand generation efforts. Kate is essential to growing the brand and acquiring new customers. This podcast discusses the evolution of the marketing and sales roles, how Drift has moved its major event, HyperGrowth to a quarterly virtual event, RevGrowth, Drift’s plans to expand its community, and how conversational marketing has impacted the world of marketing.

TheNextCMO’s latest podcast is with Scott Todaro the co-founder and CMO of Plannuh. Scott has over 28 years of marketing experience, has managed hundreds of marketers, and taught marketing at the University of Lowell. This podcast discusses why a marketing plan is the most strategic document a marketer will produce all year, common mistakes marketers make when building a plan, and where to find the ultimate marketing planning template. 

TheNextCMO’s latest podcast is with Scott Millen the co-founder and managing director at 2Fish company. Scott started 2Fish company back in 2011 and works closely with client partners to help them solve marketing problems. This podcast discusses the importance of building relationships with your clients, tips for marketers to get the most out of their agency relationship, how to adjust your marketing plans during a pandemic, and how Scott was the first customer of Plannuh! 

TheNextCMO’s latest podcast is with Scott Finlow, the Global CMO for Food Service at PepsiCo. Scott has worked for PepsiCo for the last 21 years leading brand development, innovation, and growth opportunities in the Beverage, Food, and Nutrition business. In this episode, we cover PepsiCo and the successful acquisition of Sodastream Professional, how PepsiCo had to pivot marketing campaigns and integrate certain technology in order to be agile during these unprecedented times, and advice for CMO’s and those aspiring to be one.

TheNextCMO’s latest podcast is with Michael Phelan, the Founder and CEO of Go to Market Pros. Michael specializes in market entry and expansion, product and service launches and growing revenue through sales and marketing programs. He also coined the term “Magnet Marketing", a systematic ABM approach designed to drive Net new prospect meetings (NNPM) for sales. In this episode, we cover why companies should implement Magnet Marketing, how to build a GTM strategy, and how to measure and audit the success of your GTM plan.

TheNextCMO’s latest podcast is with Julie Zadow the Executive VP and CMO of DemandSpring. Julie is a growth marketing leader skilled at aligning marketing talent and content strategy with business goals. As DemandSpring's CMO, Julie works with marketing leaders to build true Revenue Marketing disciplines inside their organizations. In this episode, we cover her latest blog post discussing 9 ways executive coaching can help you advance your career.  

TheNextCMO’s latest podcast is with Jacob Pace, the 21-year-old CEO of Flighthouse - the largest original content brand on TikTok with 24.5M followers. In addition to its original content series such as Finish The TikTok Lyrics and Dance Charades which amass millions of views per episode, brands and major labels tap into Flighthouse's white label marketing agency Flighthouse Media to ideate and execute marketing campaigns geared towards Gen Z and TikTok. In this podcast we discuss everything TikTok: How businesses should leverage the platform professionally, how Flighthouse grew its massive following, and how still stay authentic to your brand.

TheNextCMO’s latest podcast is with Rachael Champagne and Frank Days. Rachael is the Marketing Campaign Manager and Frank is the Senior VP of Marketing at EnterpriseDB. Rachael has been with EnterpriseDB for 2 years working in ABM, demand gen, and events. Frank joined the company leading product marketing and now heads the entire marketing department.

Rachael and Frank joined us to talk about transitioning their annual physical user conference Postgresvision to a virtual event due to the changing market conditions. In this episode we cover the massive undertaking of shifting a physical event to virtual, the pros/cons of a digital event, advice to marketers who are going through these changes, and some potential roadblocks you may come across and how to navigate through them.  Frank and Rachael leveraged Intrado’s virtual event solution and have been very happy with the tools and support leading up to the event.

In this episode of TheNextCMO podcast, Peter Mahoney, Plannuh's Founder and CEO, discusses his latest blog post about the problem with marketing leadership. 

This special episode of The Next CMO podcast was recorded live at the Drift headquarters in Boston.  In this live discussion with Brian Kardon, CMO of Fuze,  Peter Mahoney learns about what has changed in marketing in the last decades, what is expected to change, and what marketers should do today to prepare themselves to be the CMO of the future.

Brian has had an impressive career, starting in management consulting at Deloitte and then taking his first of many CMO roles at Reed Business Information, a $10B information services provider.  Brian went on to take a series of CMO roles at leaders in technology, including Forrester Research, Eloqua (acquired by Oracle), Lattice Engines, and now Fuze.

An award-winning marketer, Brian is also a musician, board member, mentor, advisor, and all around great guy.