PGAjay Golf Business Podcast

PGAjay Golf Business Podcast

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By Jay LeDuc, PGA
A Golf Business Podcast for Golf Professionals by a PGA Professional. Sharing what I wish I knew as a young golf professional 20 years ago, what I’m discovering in modern world of business and how we as Golf Professionals can you it to grow our value.
Available on 11 platforms
088 - Why a Career in Golf?
Being a golf business professional can be super tough. And it’s not something that everybody is cut out to do forever. There are a lot of great opportunities out there. But there are even more bad opportunities out there, that ultimately cause professionals to leave the industry altogether. In this episode I talk about why even in the midst of a daunting future being a golf professional will still allow you to succeed and excel in your career.
11:01
October 15, 2018
087 - What I Learned From the Trackman Maestro Joe Mayo
I recently got to ask Joseph Mayo a question on how we as golf professionals come together in a more cohesive way of teaching. I discussed his answer and what I think it means for the future of teaching and golf in this podcast. Thanks for the time Joe and all you do for your fellow Instructors.
11:14
October 10, 2018
086 - Don’t Be So Hard On Yourself
There is a lot of pressure these days for people to be an expert on something the moment they start doing it. That’s unfair, as it takes time (like..... a lifetime) to make mistakes, as a golf professional and a person, and learn from them so you don’t make the same mistakes again.
02:47
October 7, 2018
085- Focus on the Work
With all the talk around promoting ourselves and building our personal brand we sometimes lose focus on the actual work. The work in the results that you do you will speak for you when you’re not in the room. Don’t trust anybody to sell you like you sell yourself, so do the work and give people something to talk about that matters.
08:20
October 2, 2018
084 - Are Two Head Golf Pro’s Better Than One?
084 - Years ago my general manager shared a possible idea to create a Co-Head professional role at our facility. As the head golf professional I felt a little bit threatened at first but the more I thought of it I realized how great of an idea this actually could be. We’re all always looking for ways to strike a balance in the life of a Golf Professional, and having a partner to count on is certainly a positive idea.
08:07
September 25, 2018
083 - Funny Internship Orientation Video Ideas
I got a great call and follow up on episode 82 that I wanted to share with everybody. And episode 82 we talked about creating internship orientation videos, and this call-in could just be the key to really making them work.
07:27
September 21, 2018
082- Getting Interns Ready to Dominate Pre-Internship
One of the biggest challenges of PGA PGM internships is that they can be relatively short. And a good portion of the time is spent getting everybody up to speed on procedures and such. One PGA golf professional has found a way to speed up the orientation process by providing an intern orientation packet prior to interns arrival. This was an article featured in the PGA magazine that I take a step further in sharing how to make it come alive through interactive content. Starting the interaction using existing platforms will give managers a chance to get to know the new staff and give the interns a chance to get comfortable with the facility and procedures prior to arriving on site.
07:06
September 12, 2018
081 - The Best Management Tool Everyone is Already Using
In this episode I talk about how Instagram can be repurposed to be a great communication tool for golf managers and their staff. I have alsways struggled in thebgolf business to keep my staff on the same page. I have tried some communication platforms but nobody ever stayed up to date on them. Since everyone spends hours a day on instagram. Why not speak to your staff where they will hear you.
05:51
September 11, 2018
080 - Range Balls, Breakfast and Happy Hours
Recently read a great article in the PGA Magazine on the benefits of giving free breakfast and range balls to kids This on its own is a fantastic idea that I think a lot of courses should implement. The article also got me thinking of how you can apply the same concept to adults at your facility as well.
08:31
September 9, 2018
079 - A Golf Pro's Biggest Time Waster on Social
You guys all know I’m a big fan of the Internet and all of the social media platforms that allow us to connect. But there’s one thing I tend to do on Facebook that always makes me mad and it being a big waste of time. Hopefully by sharing that with you guys you can avoid wasting time as well.
09:09
September 6, 2018
077 - How Head Golf Professional and General Managers Fail
The golf business is tough! But one way to make it tougher on yourself is to not listen to feedback from your members, your employees and others. Listening to others can give you the necessary context to avoid making costly decisions in your career. You just need to make sure that you're listening to the right people.
10:04
August 29, 2018
076 - Golf Boards and Other Fun and Sketchy Stuff
In this episode of the PGAjay Golf Business Podcast, we talk about alternate fun forms of transportation on the golf course. The new wave of personal transportation options on the golf course is not just for fun, it's also for big business.
10:25
August 22, 2018
Special Edition - Dream Golf Job Alert
I saw special opportunity for an assistant position open up with a friend of mine at the grove hotel in London and wanted to share it with all of you. Details follow - *Senior Assistant PGA Professional Vacancy* Hosts of the 2006 WGC AMEX Championships & 2016 European Tour British Masters, The Grove have an exciting opportunity for a PGA Qualified Senior Assistant to join the team. The successful candidate will work alongside me to manage all aspects of the daily retail operation in addition to delivering tuition programmes and assisting with the supervision of the overall golf guest journey.  A track record of delivering five-star customer service is required and previous experience at a leading 5 star resort is preferred, but not essential. Please apply with a CV and covering letter to: mike.shrieve@thegrove.co.uk Applications close 31st August 2018.
05:11
August 17, 2018
075 - Watch and Learn to Run the Show Your Way
There are lots of ways to run you operation as a golf professional. In this episode we talk about you can develope your style by watching those above and around you in the golf business.
10:48
August 9, 2018
074 Golf Club Sellers Should Be Worried
074 - we take a look at a new company offering high-end club fittings in partnership with PGA professionals. We discussed whether this is a threat or an opportunity for PGA professionals and want to consider when looking at club fitting at your facility.
11:37
August 8, 2018
073 - Content Creation Rule #1 for Golf Pros
Content is only as good as the content that you can create. Figure out how much you can do on a regular basis and do that. Setting lofty goals around content creation that require a lot of additional work are often the downfall of a continued strategy.
05:07
August 1, 2018
73- Seek Advice, NOT Opinions
By understanding what we are trying to achieve helps us ask better questions that lead to more usefull advice and not opinions based in theory.
06:23
July 30, 2018
072 - Run Your Race, Golf Your Ball, Stay on Your Path
I have been hearing this reminder, not to get distracted by the path others are on, from a lot of people I trust and wanted to pass it on.
13:23
July 26, 2018
Episode 071 - Adult Babysitting - The Core Job of a Golf Pro
It’s always difficult to describe what golf professionals do at their clubs every day. The responsibilities are many but when it comes down to it you’re essentially parenting a large group of adults and children. With that comes the joys and sorrows, frustrations and victories or life. The sooner you and Brace that the more successful and for filled you will be.
03:26
July 20, 2018
070- When You Shouldn’t Pursue PGA Membership
It’s not about how quickly you gain your PGA Membership, it’s about achieving it while putting your career first. That way you are likely to stay at it longer and make a larger impact in the game.
15:19
July 17, 2018
069 - Dominating Slow Counter Time in The Golf Shop Part I
Getting stuck behind the counter in the golf shop can make it seem like you are stuck in your job. But getting stuck behind the counter can be just the thing you need to create opportunity. This is part one of what I’m sure will be a multiple part series on things you can to do to further your career when stuck behind the golf shop counter.
14:13
July 11, 2018
068 - How I Set a Record with this Golf Shoe Sample Sale
In this episode I share the details of how set a record for golf shoe sales by creating a sample sale and how you can too.
20:25
July 2, 2018
067 - The Life and Death of a Career Move in the Golf Business
Making a decision to move to a new position in the golf busieness may not be a life and death decision. But would it help you make the right decision to think of it that way? I’ve been listening and reading a lot about what astronauts go through to build trust and handle situations under the most intense conditions possible with the most dire consequences. Can envisioning yourself in this elevated intensity help you gain perspective on the potential dangers of your new role and team? We explore that possibility in this weeks episode.
19:50
June 27, 2018
066 - Creating The Most Profitable Merchandise Golf Tournament Ever
How to sell more merhandise than ever at your season kickoff golf tournament. Make golf a true family outing by building a Golf Park.
17:04
June 23, 2018
065 - What's Next for the PGAjay Podcast
It’s about time to get serious about involving this awesome community in the PGAjay Show. I’ve switched my focus from promoting the show on social and spending my time reaching out to people to let them know about it, to focusing more on those who have been listening. I know I always say I available to help if I can but now it’s time I show you guys I mean it. I also share what I’m doing on some social media platforms to engage with all of you more and how that relates to how you can use them to engage members at your facilities.
21:13
June 14, 2018
065 - Setting Goals and Opportunity
Setting goals in your career and life can be hard because you never know what opportunities are going to come up in life. Sometimes having a goal of taking advantage of opportunities that present themselves in you career can be as productive a goal as setting and arbitrary time at which you want to achieve a certain thing.
13:37
June 5, 2018
064 - In Search of the Imperfect Membership Experience
In this episode we talk about how to identify members who may be at risk of leaving your club or course. We cover using intuition, data and facility staff to find members who may be at risk. Fixing problems is a day in and day out battle for any golf pro but attacking first puts the odds in your favor.
31:19
June 1, 2018
063-Q&A: What the Future Holds For Incoming Golf Pros & more
What the future holds for incoming Golf professionals, tipping for golf lessons, some people to listen to and some merchandising strategy talk.
30:56
May 23, 2018
062 - Getting the Most Out of PGM Internships (and interns) this Summer
Getting the most out of your summer golf internship or the interns you hire can be hard. I share some thoughts on how to get the most out of the experience by; understanding mindset, impacting people, making a measurable difference and trying everything you can.
22:05
May 15, 2018
061 - PGA Announces New Career Paths and Education Updates
The PGA of America announced new career tracks and other changes to the PGA PGM program.
30:47
May 2, 2018
060- Build a Positive Member/Customer Culture at Your Facility
We discuss the effects of a positve member/customer culture on your facility and some things you can do to build it regardless of your possition.
25:16
April 16, 2018
059 - The Best and Cheapest Masters Experience
I share my tips and experience with camping out near Augusta for the Masters and why it’s my preferred way to enjoy this special event and other tips on enjoying the event.
19:11
March 28, 2018
058 - From Assistant Pro to The Most Valuable Person at The Club
Last week I had a great conversation with a young Assistant Golf Professional who was interested to know what he could do to achieve his goal of becoming a Director of Instruction. Our call was shorter than this podcast but I knew there was more too my thoughts and wanted to be sure to share them with all of you. This episode is the best job I have done so far in explaining the opportunities before us as golf professionals to be the true drivers of revenue and membership experience. We aren’t talking about clinics and leagues (ok there’s a little of that) but interacting within our members in a meaningful way to keep them connected to and using some technology and some old school tactics to do it.
27:49
March 6, 2018
053 - How I Podcast
053 - How I use Anchor to podcast from my phone and just how easy it is for you to start a podcast for your golf course, squeezing the most out of your internships and jobs for you and not anyone else.
22:20
February 24, 2018
057 - Being Better Golf Pros and Achieving Your Dream
I share an easy membership retention strategy I created to achieve record results, and how dominating membership retention leads to new opportunities to achieve what you want as a golf professional. I also share the personal story of when this whole PGAjay thing started and how one reply to a post on Facebook sealed my destiny.
26:06
February 21, 2018
057 - Stop Waiting and Start Creating
057 - Why you shouldn’t wait to start creating and building your personal brand, recent success story from someone who started creating on there own and now has a job doing it, what scares me and how having a personal brand gives you all the leverage at your facility and in your position.
25:55
February 6, 2018
056 - PGA Show Bound
Special Airport Edition - PGA Show Meetup and My PGA Show Strategy and How You Can Get the Most out of the Show
04:57
January 23, 2018
055 - Keeping Golf Alive
055 - Highlights from my daily podcast on the golf business and how golf pros can use social media more effectively to achieve their personal and professional goals. This episode discusses ways golf courses can adapt to changes in customer behavior to increase their activity at their facility as well as introduction more potential golfers to the game.
13:39
January 22, 2018
054 - Unlock You Career by
054 - This short though on how rethinking the way you set goals was pulled from the daily podcast. I thought it was important for Golf Professionals to hear so I made it a stand-alone episode. I hope it helps some of you think of your goal setting differently to allow you to constantly achieve growth while being adaptable to changes in your ambition and the landscape you operate in.
05:12
January 11, 2018
052 Becoming a Golf Merchandiser & Surviving in Retail in 2018.
052 - 2018 starts off with pure fire! A great question on how to gain experience as a golf merchandiser inspires the first episode of 2018. Also, how to survive as a retailer in 2018.
10:34
January 2, 2018
052 - What a Year!
052 - A late night conversation about how thankful I am for all of you, how much I feel like we accomplished in 2017 and what’s ahead for 2018.
10:08
December 21, 2017
051 - Running Towards Problems to Find Responsibility
051 • Running towards problems to find responsibility an earn respect • Instagrams New Stories Highlights and why it’s more than just a killer new feature for Golf Pros • Where I’m spending my time on social and what’s working.
14:15
December 7, 2017
050 - The Greatest way to be Inspired and What to Do With It
050 - My Thanksgiving Recap • Why older golf pros are more equipped to crush social media than youngsters • how to improve your communication skills using social.
15:27
November 30, 2017
049 - LISTEN BY THANKSGIVING DAY!
049 - Why Thanksgiving week is so important to how you stay in touch with your members this winter on Social • I try my best to share how thankful I am for all of you.
05:20
November 21, 2017
048 - Text me 615-205-0515, Adjusting Handicaps For Tees Played, Jones Cup and Helping People
47- I give out my cell number • understanding Section 3-5 (adjusting handicaps for tees played) so your members don’t adjust your face • Jones Cup Envy • Helping more in messaging.
12:31
November 16, 2017
047 - Finding Your Professional Direction & Passion, Help Paying For Your PGA Levels and Listening
047- Rediscovering your direction and passion in the golf business through understanding yourself first• Fundraising to pay for your pga Levels • Always listening is the best way to get feedback.
11:51
November 8, 2017
046 - Night Demo Day, Ultimate Family Nine and How I Lost 100 Followers
046 - I try to refocus on sharing experiences of Golf Pros in the business for others to learn from, evening demo days, ultimate family nine hole setup and how I lost 100 followers in one day.
07:42
October 26, 2017
045 - A Favor, New PGA Career Support, I'm Not Going Anywhere
045 - I ask a big favor from you the podcast listener, I review the career services article in the PGA magazine and I'm not going anywhere.
12:11
October 19, 2017
044 - "Old School" Pros should be better than everybody else at social
044 - First, find out what you want to accomplish, then figure out how to leverage social media to accomplish it and why the most "old school" Pros should be the best at using social media.
14:18
October 16, 2017
043 - Should You Start Golf VLOG and Adding Text To Video
043 - VLOGing for PGM students and what I recommend to build a worldwide network of job opportunities from your phone and how I add text and graphics to my videos.
17:54
October 11, 2017
042 - Do Every Job In Golf Now, Do What You Love Forever
042 - Why trying everything you think you don't want to do as a golf professional is the best way to learn what you do want to do and I talk about interactive video creating a custom experiences.
09:40
October 5, 2017
041 - My Epic President's Cup Experience and why Strong Teams Win
041 - I talk about how impressed I am with the USA President's Cup, why strong teams win and a great book on team building, and eliminating dysfunctional team members.
10:27
October 4, 2017
040- President's Cup Pre-game
040 - I'm pumped to go to the President's Cup and how generating revenue at our facility gives you the ultimate latitude to run things your way.
09:13
September 29, 2017
039 - Presidents Cup, How I started Video and how you can too.
039 - Exciting President's Cup news, I reminisce how two years ago I decided I wanted to make videos and now it's part of my job and resources for how you can start as well.
10:46
September 27, 2017
038 - Golf Biz Networking on Social and What I Do for a Living
038 - Why now is the best time to network in the golf business, the future of personal branding, what I do for a living and why trying to help Golf Pros is so important to me.
10:19
September 22, 2017
037- Dream Golf Internships and Meeting Key Pros at Dream Facilities
037- How to create your dream golf internship or job, why working hard gives you more control over your career and how to find and get to know key individuals at your dream facilities.
14:33
September 21, 2017
036 - For My PGM Homies
036 - How Professional Golf Management (PGM) students can grow a social media following and personal brand online while maintaining their privacy and I talk about my YouTube days.
09:47
September 6, 2017
035- Do What You Love as a Golf Pro, Just Prove It Matters
035- How to prove that playing golf, teaching and taking good care of members has a positive impact on the bottom line and my social update following a busy couple weeks.
11:46
September 5, 2017
034-The PGA Is On To Something
034 - I experience the PGA's new direction in supporting PGA Pros in growing their business and proving their value, how to play in a major and the excitement of your first tournament.
11:36
August 30, 2017
033 -Sorry if I Unfollowed You, My Feelings on Growth Bots, and I Quote Tommy Boy at The End
033 - I share my opinion on growth bots on Instagram, apologize for unfollowing people who do, take a call in on the subject and thank the heck out of you for listening to this show.
14:47
August 21, 2017
032 - The Rising Demand For Digital (Social) Media Savvy Golf Professionals
031 - Every day more golf clubs are looking for golf professionals who understand the digital and social media landscape, the more you know the more valuable you are in the years to come.
08:30
August 19, 2017
031 -Never Be Afraid To Change
031- I talk about being open to change as you listen and react to what's happening around you and your business.
03:42
August 17, 2017
030- I Messed Up, Jr Clinic Rain Out Save
030 - What I messed up in yesterday's episode, how to save the rainy day for Junior Camps, buying closeout merchandise, loyalty buying clubs and why so few pros are on social.
16:21
August 17, 2017
029 - Double Your Assistant Pros For Free and I Accidentally Ad Instagram Test Ads to the Episode
029 - I share the secret to doubling or tripling your Assistant Professional staff with no additional expense, a book that changed how I see golf, inspiration from and old dude & I screw up the intro.
18:27
August 16, 2017
028- What Justin Thomas' Win at the PGA Championship Does for Golf
028- What I Love about what I saw during Justin Thomas's Win at the PGA Championship, learning from the best in other fields and surrounding yourself with people who inspire you to be your best.
18:40
August 15, 2017
027 - How to Avoid Scammers on Social Media
027 - Tips on how to avoid social media marketing scams online, watching Majors as motivation to make it to the next level of your professional and I look forward to a special meeting this weekend.
14:07
August 12, 2017
026- Actually Impacting Your Business amd Brand on Instagram
026 - Instagram strategies to actually build business and brand, how golf courses should set up their Instagram accounts, and I get ready to place my first ads in Instagram stories.
13:25
August 11, 2017
025 - I Got the Instagram Yips 😬 & Loving The Grind
025 - Losing your touch on Instagram, building a brand online is hard work, the PGA magazine arrives and you become my therapist.
12:39
August 10, 2017
024- Why Leaders Eat Last, Free Business Audio Books for Golf Pros and Shorts Day 2
023 - Why Leaders Eat Last, I go a little nuts about an update to the anchor app that turns audio into video, you get a tip from a call in and a glorious day 2 of shorts at the PGA Championship.
11:52
August 9, 2017
023 Golf Clubs... To Sell Or Not To Sell at Your Facility
023 - We discuss if you should be selling clubs at your facility, moving the game forward in shorts, and one of my favorite people you should go follow on Facebook.
23:55
August 8, 2017
022 - Empower Golf Staff To Sell More and Weekends Are For Marketing.
022 - Sell more merchandise by empowering your golf staff, why weekends are your best marketing opportunity, developing a merchandise close out plan and how to send a private message on Instagram.
15:06
August 4, 2017
021 - Act Like a Kid to Grow the Game, Bounce-back and Anchor.Fm Tips
021 - We talk about how acting like a kid can increase member activity at the club, I get back on the horse, and some tips on how t get noticed on Anchor.fm.
16:26
August 4, 2017
020- Staying Relevant For Golf Pros, $200 Skateboard Fall, Instagram Hashtag Tips and FB Ads
020 - How me staying relevant is meant to help you do the same, $200 fall off a skateboard, using smaller hashtags on Instagram for faster growth and Facebook ad update.
17:11
August 3, 2017
019-Social Media Strategy For Busy Golf Pros
019 - I adjust my social media content creation strategy to be more relevant to to the Golf Pro lifestyle, I forget what I am talking about and why YouTube is getting crowded.
10:11
August 2, 2017
018 - Instagram for Golf Pros, Follow This Inspiring Jr Golf Coach and More Than A Jr. Champion
018 - A Golf Pros start on Instagram, shout out to an award winning junior golf coach to follow on Instagram, Golf Genius Tourney Management update and congratulating a champion for more than a win.
14:00
August 1, 2017
017 - Create Your Dream Golf Job
016 - Getting 100 listens to the podcast in one day has me inspired and sharing how you can create your own opportunity to do what your passionate about at your facility without risking it all.
10:54
July 29, 2017
016 - How to Start on Social Media, Hastag Family of Pros & Fall PGA Jr League
015 - I suggest Golf Pros new to social media should start on Instagram and why, building a family of support and encouragement around the hashtag #pgajayfam and the PGA Jr. League fall series.
14:35
July 28, 2017
015 - Best Golf Pro Idea Ever, Playing More Golf and Why I'm So Thankful
015 - One of the greatest hacks for adding 3 member events to your calendar in one shot, why running your business means more Golf for you and why I am so thankful for all of this.
25:32
July 27, 2017
014 - STOP Tech Vs Tradition Debate in Golf Instruction, Build a Lesson Business, Facebook Ads are..
014 - A plea to stop debating Technology vs. Tradition in golf instruction, advice from Brian Lackey on how to grow your teaching business and why I stopped using the best ad product in Facebook ad...
15:22
July 21, 2017
013 - GolfTEC ❤️ PGA Pros, Rules are Funny and Can I Help You Get To Augusta in 2018
013 - Story Time form PGA Magazine, How much GolfTEC loves PGA Pros, "Four Balls, Five Strokes, One Bogey" a comedy brought to you by the rules of golf and can I help you get to Augusta next year?
19:03
July 20, 2017
012 - Starting with Video and My Social Startegy Today
012 - A free 8 hour Vlogging class tomorrow by the VLOG Boss Herself Amy Schmittauer on Creativelive.com and what I am doing on Facebook, Instagram, Twitter and Anchor this week.
15:31
July 17, 2017
011- Some Assistant Pros to Watch
011 - We get great news from a couple Assistant Pros and one Instagram account we could all learn from.
08:06
July 17, 2017
010 - Validation and Passion at Sloss Tech Fest
010 - I visit Sloss Tech Conference in Birmingham AL and get some incredible validation and share with you my thoughts on why I am trying to reach people with this podcast.
06:46
July 15, 2017
009 - The Fastest way to move forward in the golf bussiness.... never stop learning.
009- I talk about why I am at a Tech and Creative Festival. I feature a great article on continuing to learn in the golf business and the fasted way to move up in the golf business.
12:28
July 14, 2017
008 - Jr. Golf "Loosers", New TPP is Fire, I Bring The Heat At the End
008 - Prepping Junior Golfers (and parents) for their first "loss", New USGA Tournament Management Program is FIRE, and what my current status is on each social platform and where I am focused.
16:41
July 13, 2017
007 - Benfitting from Innovation, What To Do on Day One of a New Job
007 - We take about embracing changes in technology to maximize your benefit and I share the number one thing I would do as a golf Professional on the first day at any new facility.
14:03
July 11, 2017
006 - Old School Golf Biz Tips
006 - We go "Old School" with a Digital (Social) Media free episode of the Golf Business Show for PGA Pros. Setting Membership Retention records and setting event participation records the fun way.
14:21
July 10, 2017
005 - Podcast ad on Facebook, Conversations
005- How my first promotion of the Podcast is going using Facebook Ads and what changes I will be making to make it more effective and I get some good advice from a seasoned Anchor user.
08:11
July 9, 2017
004 - Finding Your Golfers Online, #PLOG
004 - How to find out what platforms your members spend their time. Staring the #PLOG phenomenon with daily Podcasting and my thoughts in my first week of Podcasting and using Anchor.
12:27
July 9, 2017
003 - Does Video Drive Golf Revenues, A Love for Merchandising
003 - We take a call in from an Assistant Professional in Tucson, AZ on how to get into he Business side of Merchandising and we put actual numbers to the value of video thanks to one smart Head Pro
13:25
July 7, 2017
002 - A "Social" Day
102 - Follows me through the day as I discuss sharing content to Facebook Groups, Facebook targeted ads, my first podcast going live, networking on Instagram and buttoning my clothes.
14:18
July 7, 2017
001 - Podcasting for Golf Pros
Why Podcasting is important for Golf Professionals to grow their business, personal brand and improve relationships with members and customers
09:35
July 5, 2017
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