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TIE Unearthed

TIE Unearthed

By Philippa White
Welcome to the TIE Unearthed podcast!

This show is for people who want to activate the best of their leadership to meet the challenges of the real world. Who know things need to be done differently, and want to be a part of the solution. Who are keen to accelerate their careers, or the careers of their employees, and who want to finally feel proud of what they know.

We talk about life around the world, business, leadership, international development, ESGs, the impact from COVID, and the power of connecting the private sector with social projects to make change.
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Simon Anholt: How we can repair the world in one generation

TIE Unearthed

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The Brazil special edition: Covid, the Agenda 2030, SDGs and ESGs
The question the world is asking. What is really happening on the ground in Brazil, right now, as a result of the Covid-19 pandemic? Today I speak with Claudio Fernandes, a Brazilian Economist and Policy Advisor who has participated in a number of UN negotiations, has been part of working groups to develop strategies for the G20, and is the co-founder and member of the Brazilian working group for the 2030 Agenda implementation of the Sustainable Development Goals. We cover a lot in this episode. And we ask a lot of big questions. What is the reality for this country that has not faced such a traumatic or complex crisis as the one it is facing right now? We talk about what is happening around the world in relation to vaccines. And what the situation looks like for developing countries. Claudio brings to life how Brazil is in relation to the sustainable development goals (SDGs) and reaching the Agenda in 2030. He reminds us that the SDGs are anchored in three pillars: Environment, Social and Economics. And explains that one thing cannot bypass the other. And then talks about what happens when they do. And we discuss ESGs. Claudio provides some fascinating insights from his point of view, and we talk about what corporate responsibility depends on. And he explains what determines all of the problems we talked about in this episode. What are the financial and trade determinants of the burning of the forests, or the pollution of the oceans and rivers? And how can the financial markets be a part of solution? You can find the 2030 Agenda for Sustainable Development Spotlight Report for Brazil here in English. And you can find out more about Gestos here.  Please do let us know what you think of this episode. And don’t forget to leave a review, rating and subscribe. If you would like to get involved with TIE, and be a part of the important change that needs to be made in the world, do get in touch: philippa@theinternationalexchange.co.uk
48:52
March 30, 2021
A voice for Malawi
Malawi is a land-locked, least developed country. That means that many people don’t have money for electricity and don’t have access to gas or solar. So, what is the reality on the ground for the 2.8 billion people that don’t have access to clean cooking? What are the risks to the environment, the health of these people and the economy of the country? Even with urbanisation, the science and demographics are clear - at least 2 billion people will continue to rely on burning wood to cook over the next 10 years, and electricity won't come close to filling the energy gap. And the population is growing in Malawi. So solutions need to be found. Sadly, the biomass movement doesn’t have a loud enough voice. And they need one. Particularly before Malawi participates as a Global Champion for Energy access at the UN High Level Dialogue on Energy in September this year. (#HLDE 2021), chaired by a pragmatic Nigerian Lady, Damilola Ogunbiyi. Today we bring all of this to life. And TIE’s important role. So throw on those running shoes or grab that coffee and have a listen. And please don’t forget to leave a review, rating and subscribe. And if this interests you, do get involved. Join our info session on Thursdays to find out more at apply.tieaccelerator.com
29:15
March 19, 2021
Rich Pierson and a bit of Headspace
Headspace, the meditation app that’s in 190 countries, and has 70 million users, was co-founded by my friend Rich. And the story is pretty incredible. Today Rich brings to life what the tipping point was to the start of this movement. What was going on in his life before Headspace. How Rich and Andy met. And then the impact they’ve had on meditation globally. Rich shares some really great insights, tips and advice on meditation. He tells us what Andy taught him when they first met. And then he tells me something that I had never thought about before when it comes to meditation, which was a real ah-ha moment for me. We talk about the impact of Covid on Headspace. And then Rich talks about what’s next. This was a really heartfelt, open and incredibly honest conversation that I just didn’t want to end. I learned loads. And it was really great to reconnect with Rich after a good few years. I hope you enjoy this chat as much as I did. So please do have a listen, leave a review, rating and subscribe. And if you’d like to get some Headspace, you can find out more about how to here.
47:37
March 5, 2021
Charlie Dawson on purpose and customer-led success
If you give customers freedom, do you lose money? What about those companies that make money but let customers down? That are miserable to work for.  Make a mess of the environment. Exploit workers in distant places..... How and why does that happen? And more importantly, how can a company avoid that happening in the future? As Charlie Dawson, Founder and Partner of The Foundation says during this chat, purpose plays a big part in all of this. But what is purpose? What does it really mean? Why is it important? And does it ‘pay’? We’ll also talk about the importance of perceiving the world differently, and looking at the world from the outside in. And why this is also so important. If you work for a company. Or own a company.  I highly recommend you listen to this episode. Charlie has been doing this since 1999. He gives us some fantastic examples of who is doing all of this well. And who isn’t. Who did it well. And then stopped. And how to avoid all of these challenges. So throw on those running shoes or grab your favourite drink, and get stuck in. This is a great chat that will certainly get you thinking! To learn more about Charlie and The Foundation, you can find more about them here: https://www.the-foundation.com/ To get a copy of Charlie's book, you can find it here. And if anyone listening wants to come to Forums, which we mention on the podcast, then you should just drop Katharyn a note saying you come from TIE and you'd love to be on the list. They are amazing and definitely worth joining. She’s on knatynczuk@the-foundation.com
41:44
February 22, 2021
Liz Wreford on diversity in architecture
Today I talk with one of my closest and oldest friends, Liz. We’ve known each other since we were 2. She is the Principal Landscape Architect of Public City, is super inspiring and doing some incredible things in Canada. Here, we talk about diversity and inclusion in architecture. And much of what she talks about isn’t what you would expect. We talk about how people toboggan in Winnipeg, where it’s completely flat. And why they won a prestigious award with this project. A winter game that has become a national (and now international) phenomenon, which was invented by Liz and her team. We talk about how you walk down the street in Winnipeg in the winter when it’s -40 Celsius (-65 degrees with the wind chill). And she’ll get you thinking. How do we contribute to social change with architecture? What does diversity and inclusion look like in architecture? What happens if the voice of minority groups aren’t included in big decisions that impact everyone in a city. And super interesting architectural solutions that respond to Covid. And so much more. Grab a coffee or throw on those running shoes and get stuck in. To check out more of what Liz is involved with, check out these links: https://www.publiccityarchitecture.com/ @publiccityarch https://www.beaprairies.com/ @beaprairies https://www.storefrontmb.ca/ @storefront_mb
35:31
February 6, 2021
Gav Thompson on being a corporate pirate
Here I get to interview Gav Thompson from the Do Lectures Podcast. And it’s such an amazing chat. Gav almost became an actor, was keen to get into a boy band at one point, but then worked in adland, and ended up going client-side, working as a CMO for one of the UK’s largest phone networks. It was there that he realised something. Many people out there think that there are only two options in life. Either do good and work for an NGO. OR do well and work in business. But as Gav puts in in his Do Lecture - what about And And. I couldn’t agree more. Here Gav and I talk about how you can change the machine from the inside. And he gives us some pretty incredible examples of how he managed to do just this, in the biggest phone network in the UK. He talks to us about taking his skill-set, and turning it into something that he wouldn’t have naturally done, how he mashed them all together, and got to a solution that impacted a load of people. It’s inspiring. We also hear about being amazing despite…. We all know it’s not easy to make a difference. But here Gav shows us that it is possible, what is possible and just how impactful it can be. So grab a coffee, or throw on those running shoes, and get stuck in. To check out the Do Lectures, click here. To check out Gav’s Do Lecture, click here. To check out the Do Lectures podcast, click here. To learn more about Gav, check him out here.
44:03
January 25, 2021
Philippa White | Being Amazing Despite...Covid crushing your enterprise
I was a guest on a podcast. Not just any podcast. The DO Lectures podcast. To say it was an honour is an understatement. I love the DO Lectures. And if you don’t know about them, you must. They are amazing. David Hieatt is amazing (I highly recommend following him on LinkedIn for daily doses of inspiration). And I got to chat with Gav Thompson on the Do Lectures podcast which was a load of fun. The DO Lectures is an ideas sharing event run out of an old cowshed in Cardigan Bay, Wales. In this series of DO podcasts, Gav Thompson chats to people about how they have achieved their amazing levels of success, as well as uncovering some of the despites that they have had to overcome to get there. In Gav's words: Gav chats to Philippa White. In 2004 Philippa left a career "flogging shit" in advertising in London to set up a social enterprise, The International Exchange (TIE), in Brazil. A leadership program where business leaders from the developed world can help tackle some of the bigger problems in the developing world. The story of TIE is a major amazing achievement that Philippa is rightfully proud. TIE was doing very well and growing nicely. And then Covid struck, and the idea of business people travelling across the world to help developing charities on the ground became impossible. Facing the potential end of her life's work with TIE, Philippa managed to swiftly pivot the organisation and rebirth TIE as something new and brave (and potentially bigger). Have a listen here. And thank you Gav for the chat. I loved it!
44:14
January 15, 2021
James Welch on the business that thrives on less stuff
Here I speak with former house mate, friend who helped me get hired into my first job in advertising, advisor to TIE since 2009 and Chief Commercial Officer at the start of WhyBuy, the UK based business that helps people hire quality products and thereby own less. We talk about so many things. James Welch has lived and worked in 7 countries around the world. He reflects on that experience. We talk about living together, random things that happened, and the start of Shazam. James questions me – which hasn’t happened on a podcast before (I quite liked it!). He explains what TNDP is – the event he set up many moons ago when living in Sydney.  And continued in London until Covid hit (I presented at one, and was at the last one in London before the world imploded). And then he talks to us about Why Buy, the business that thrives on less stuff.  Basically, why buy when you can get better for less? Such a great chat. Enjoy! Oh, and if you want to know more about Why Buy check them out here. Rent, don't buy!! 
33:45
January 4, 2021
Simon Anholt: How we can repair the world in one generation
Keen to know how we can defeat global challenges such as climate change, pandemics, war, poverty, migration and extremism? Today I speak with Simon Anholt, independent Policy advisor who has worked with Presidents, Prime Ministers and Monarchs in 56 nations, helping them improve their economic, political and cultural engagements with the international community. He’s a best-selling author, TED speaker – who has clocked over 10 million views,  and long time TIE mentor and friend. In this episode we talk about his recently launched book The Good Country Equation. You’ll hear him explain the challenges facing humanity and the planet with unique clarity, and he provides new, informative, practical, and innovative solutions on how to build a better world. We hear about cooperation and collaboration being a true beacon of hope. And we talk about what Globalisation 2.0 looks like. You will see the world through different eyes after listening to this podcast.  And I have no doubt it will hook you to get a copy of his book. Which genuinely is a must read for anyone who cares about our shared future. Have a listen and enjoy! Then, grab a copy of The Good Country Equation here on kindle, paperback or audible. To learn more about The International Exchange (TIE) and our various programmes, click here  https://www.theinternationalexchange.co.uk
39:02
December 16, 2020
Changing perspectives can truly unearth your potential
Organisations tend to see things from the “inside out”. But the key is to see things from the “outside-in”.  But just seeing things differently isn’t enough. Which is why we have developed immersive leadership experiences. Getting out of your bubble matters. TIE help create the leaders the world truly needs now. Here I talk to Janice McNamara, TIE's International Development Trainer and Executive Coach, who is a huge part of the process to make this possible. Immersion means experiencing the outside-in first-hand and viscerally.  It involves direct exposure to situations and stimuli that build belief in both the possibility and feasibility of new and better ways to solve customer problems. Immersion entails getting out of your sector, or even of the world of business altogether to where you can find successful examples of things being done differently. Janice talks to us about how she helps prepare people before these types of experiences. And how she unlocks people’s potential and channels the learnings. She talks about the thousands of people she has prepared previously. And the important message she has communicated to make these experiences a success. We talk about presenting to Princess Anne. How the experience almost went horribly wrong.  But how it was saved in the end and the learnings from the experience. She talks about what sparked her to get into this world.  And how she can personally empathise with people being out of their comfort zone. So much in this episode. I hope you enjoy it as much as I enjoyed creating it. Find out more about Janice and get in touch with her, see her website here.   To learn more about TIE's programmes you can see our corporate programmes here.  And TIE Accelerator here. 
35:33
December 7, 2020
India, child rights, and the answer to solving any problem in the world
Keen to know the answer to solving any problem in the world? You'll find the answer in this episode. Today I speak with Parul, Co-Founder and Executive Director of Shaishav, an NGO in India that fights for the rights of children.  They just celebrated their 26th anniversary. We learn about all of the incredible work they do. The impact of TIE, BBH and Emma Johnston-Donne in 2017. And everything that came out of that experience. We learn about the real challenges that India faces that you may not have known. What the real priorities of the country are. And aren’t. And then we hear of the impact of Covid.  You won’t believe what is happening. It’s shocking. This episode is sobering.  But we also hear of Parul’s hope. If you would like to learn more about Shaishav and contribute to their important work, you can find out more here.
34:39
November 25, 2020
Zambian street children, dance and Covid-19
Zambia, the challenges that the country is currently facing and how this street children’s organisation responded to Covid-19 are just a few of the things we talk about in this episode. Barefeet Theatre is an extraordinary organisation based in Zambia.  And here I speak with Grace, the Executive Director. You will be amazed at all of the incredible things they manage to do, and how they truly transform people’s lives. Grace’s story is humbling. She tells us how the organisation started. How TIE impacted her life on a personal level. And we hear about the every-day challenges that Zambia is currently facing on a national level that people may not be aware of. If you want a glimpse into life in another part of the world, then have a listen. And if Barefeet’s story resonates, and you’d like to support their important work, you can get in touch here. You can also follow them on Instagram here.  Thanks for listening! And if you would like to apply for TIE Accelerator, and join the team to work with Barefeet in February, definitely check TIE Accelerator out. Join our info session on Thursday at apply.tieaccelerator.com. Or check out the site at tieaccelerator.com.
30:26
November 11, 2020
Pip Hare: Setting sail solo around the world
On November 8th, Pip Hare will start her journey racing around the planet by boat.  Non-stop.  Solo. This is the Vendee Globe race. It’s only open to a very few sailors, and this year only 33 sailors have qualified. Pip is one of them. In the whole history of the race, only 87 sailors have finished it, and only 6 of them were women. For Pip, this has been a 29-year journey to get here. And there is still so much involved to finish the race. What does it really entail? What does she worry about? This is an incredible story you don’t want to miss. If you’re looking to see where sheer focus and determination will get you, have a listen. Follow Pip on her journey at her website Pip Hare Ocean Racing Piphare.com or on Instagram @piphareoceanracing. Bons ventos Pip! Good winds! We are with you. Find out more about TIE here: www.theinternationalexchange.co.uk and TIE Accelerator here: www.tieaccelerator.com
28:22
October 26, 2020
Rob Campbell and why it pays to shake things up
China, Tiger Mums, rock bands and the Buddhist Calendar are just a handful of the many things Rob and I talk about on this episode. Rob is a mischief-maker and passionately believes in culture, creativity and chaos. He’s worked with names like NIKE, Virgin and Metallica at agencies including Cynic, Wieden+Kennedy and R/GA and has proudly been called an “asshole” by Lars Ulrich, Richard Branson and Dan Wieden. I ask Rob what’s he’s done in his life that has perhaps raised some eyebrows, but that he’s most proud of. He tells us his covid story. And shares the positive side that has come out of all of this for him, and for many others he knows as well. We hear how three African American women fundamentally changed his view on the world. How being exposed to completely different cultures have shaped his life. And he tells us the secret to being someone who is interesting, intriguing and successful. Rob is such a breath of fresh air. You’ll love this episode. Have a listen. Find out more about TIE here: www.theinternationalexchange.co.uk and TIE Accelerator here: www.tieaccelerator.com
40:41
October 20, 2020
Carter Murray on leadership in today's world
When I was last in New York I met with my friend Carter Murray, Global Chief Executive Officer of FCB, one of the world’s largest global advertising agency networks.  Carter oversees the agency’s 120 offices in 80 countries, so as you can imagine, Carter has a lot to say about leadership.   Carter is someone that I really look up to. Not only literally, as he stands at about 6'7" tall, but also because of his leadership and values.   When we last met we talked about cultural intelligence and diversity and what makes successful leaders. And as always, I was inspired.   And today, post Covid, I was keen to know how things have changed in the corporate world from his point of view.    Carter gets pretty choked up talking about his Covid experience.    I ask him how organisational culture has changed. If he still values the same things. And what sort of leaders he's looking for now.   This is a super-heart felt chat you don't want to miss.    What are the Tools You Need to Lead in today’s world?   Have a listen and be inspired. Find out more about TIE here: www.theinternationalexchange.co.uk and TIE Accelerator here: www.tieaccelerator.com
33:09
October 5, 2020
Hope in Iraq and Syria
Following the fall of the Saddam regime in Iraq, the first ever treatment centre for survivors of torture and war violence was opened in 2005. The centre is called the Jiyan Foundation for Human Rights and on Friday I spoke with Salah Ahmad, the Founder. Salah is child and family therapist from Iraq, who after experiencing flight and exile himself, has made it his mission to improve access to psychological assistance for victims of violence in Iraq and Syria. Ever stop to think how people work through the pain of terror, torture and war? How accessible that type of support is? And what happens if people aren’t treated? Learn about the significant challenges the region faces. But also hear of Salah’s hope. I was truly inspired and moved by the stories. No doubt you will be too. Have a listen here. If you would like to support the Jiyan Foundation for Human Rights or learn more about their work, please click here.  To make a tangible impact on the organisation in 6 short weeks, whilst unearthing your leadership skills, there is still time to get involved with our TIE Accelerator programme . But you need to act fast. The doors close for this project on October 10th, 2020. Click here to see how you can get involved. It will be an unforgettable experience.
37:22
September 28, 2020
A voice from the Brazilian Atlantic Rainforest
Brazil, the rainforest, and the environment has hit the headlines quite a bit over the past couple of years. And rightfully so. And now, with more burning of the Amazon in the North of Brazil, the rainforest is back in the headlines. It’s hard not to feel slightly paralysed – wondering how on earth we can help. And be some sort of change in the face of all of this destruction. Today we talk to Binka, co-founder of Iracambi, a Brazilian organisation working to make the conservation of the Atlantic Rainforest more attractive than its destruction. You will learn things you didn’t know about the state of the rainforest. Binka helps paint a very real picture of the situation. She tells us what keeps her up and night. But also tells us what gives her hope. You’ll also learn about how Covid is impacting the communities close to Iracambi. And it’s not what you’d expect. Learn more about Iracambi here. And if you want to get involved with TIE Accelerator and impact Iracambi through our project with them, join our info session or get in touch to know more.
30:17
September 11, 2020
Sir John Hegarty and the power of doing interesting things
In 2006 I was sitting in Sir John Hegarty’s office at BBH on Kingly Street in London. I had come up with the idea and business plan for TIE. But it still needed a name. I had a number of different names to choose from, but I felt stumped. But, as usual he got me back on track. Sir John Hegarty is the Creative Founder of the global Ad agency Bartle Bogle Hegarty (known as BBH) and is the world-renowned creator of legendary ad campaigns for Levi's, Lego, and Audi, Johnny Walker’s Keep Walking, the Links Effect amongst many others. John is also one of TIE's incredible mentors. His Mantra Do Interesting Things and Interesting Things will happen to you is something I personally find so inspiring. Today, John will inspire you with wonderful nuggets on how to live your best life. He talks to us about how to find real inspiration in your day-to-day. We talk about riding the bus. Sayings that don’t make any sense. And about his mantra “Do Interesting Things and Interesting Things will Happen to You”.
35:05
September 3, 2020
Want to lead. Grow. And be a force for good? Launching TIE Accelerator!
I am SO excited to announce TIE Accelerator. For the first time EVER, professionals can get involved with TIE in order to find their inner leaders, without having to be sponsored by their companies. They can boost their personal growth. And be the CHANGE that they want to see in this world. TIE Accelerator is a community of problem solvers who accelerate positive change around the world. We’ve designed an immersive six-week online professional development program that pairs cross disciplinary professionals with a social initiative in the developing world. You can do it a couple of hours a day. And fit it around your busy life. And it will blow your mind. Today I chat with Mel Parsey, Chief Strategy Officer at the Global agency B-Reel, about TIE Accelerator. She talks about the types of leaders that companies need. What the best way to learn is. What is important to her from a professional point of view. What has steered her career decisions. And where she invests her energy and her time. She brings to life how the launch of TIE Accelerator came about, why it’s important and the vision. And, at the end, she suggests three questions that you should ask yourself, to ensure you’re heading in the right direction. You won’t want to miss this episode. If this sounds like a fit for you, definitely check out www.tieaccelerator.com to apply. We would love to work with you! Or, check out our info session if you want to find out more.  We have 5 projects to support NGOs in Brazil, India, Syria/Iraq, Zambia and East Africa that we are determined to fill before the end of the year. Each project needs 6 people. And once they are filled, the next round of opportunities will only be next year. So do get in touch soon if you want to have a leadership development experience that you will never forget. And I'd love to call on all of you to help us get this out to as many people as possible. Please share this and TIE Accelerator with your networks. Let's change the world!
23:28
August 11, 2020
A chat with Jon Steel re TIE, Al Gore & Ban Ki-Moon
A few years ago I found myself eating cheese and drinking wine at the Château de Touffou, the castle purchased by the advertising man David Ogilvy in 1966, and still to this day owned by the Ogilvy family after David’s death in 1999. I was asked by Jon Steel, Group Planning Director for WPP Group as well as the WPP Marketing Fellowship Director at the time, to give a presentation about TIE to a group of WPP Fellows. Over 10 years I worked with WPP and their Fellows, and today I chat with Jon about our experience working together. Here I ask him why he worked with TIE for 10 years, paid good money to lose a valued employee for several weeks, and why the risk paid off. You’ll love this conversation. Jon is one of the most influential Strategic Planners of our time. Not only will he inspire you, get you thinking in a different way, and leave you wanting more. But he'll also reveal the secret to the success of his star employees. Enjoy! And if you do want to continue feeling inspired by Jon, I can’t recommend enough his books ‘Truth Lies and Advertising’ and ‘Perfect Pitch’. I often find myself using examples from them in conversations. To ensure you never miss a TIE Unearthed episode, sign up here.
21:12
July 22, 2020
Behind the scenes on TIE
Imagine growing up and only reading stories that have absolutely nothing to do with your reality. The way the houses are. How the people look. The customs, the food, the traditions. The climate. Most children in Africa don’t have access to books that tell stories they can relate to. African children, if they have access to books at all, read about culture and life in the West, where the majority of the books come from. Deborah, Co-Founder and CEO of the Golden Baobab Prize in Accra Ghana, was determined to change that. The Golden Baobab Prize is a literary award that addresses the issue of insufficient quality children’s books in Africa by discovering, nurturing and celebrating promising writers of African children’s literature.  They are driven to their work by various factors. One of these is the grim statistic about children’s literature in Africa. UNESCO’s basic principle, “full and equal opportunities in education for all,” remains unattained. Deborah dreams to see a world filled with wonder and possibilities, one African children’s story at a time. On this episode, I wanted to bring you guys a little bit behind the scenes on what happens on TIE and help you see how powerful it is to bring together skills from the social and private sectors. Here I’m chatting with Deborah, the Co-Founder and CEO of the Golden Baobab Prize and Cameron, from the & partnership in New York, who is working with them on our TIE Advisor programme, to help them navigate this difficult and uncertain moment, all the while getting leadership experience and exercising a different skillset. I also thought that it was a good opportunity for us to check in with Ghana and see how things are evolving on the COVID front. So I thought you guys would find that quite interesting as well.  So grab your favourite beverage, have a listen, and please do let us know what you think! To ensure you never miss a TIE Unearthed episode, sign up here.
22:52
July 10, 2020
The TIE backstory
In this (first-ever) episode of the TIE Unearthed Podcast I thought that I’d kick things off with the backstory of why and how this all came together. To ensure you never miss a TIE Unearthed episode, sign up here.
21:29
June 26, 2020