Welcome to The Business Storyteller Podcast by Piktochart!
This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, the Business Storyteller podcast by Piktochart is for you!
In this episode, we chat with Maciej Budkowski, Managing Director of ExplainVisually to uncover why visual communication is important for storytelling. Maciej shares his wealth of experience with ExplainVisually, a visual thinking agency that helps brands to be understood better internally by their employees and externally by their target audience.
Specializing in complex subjects, ExplainVisually has worked on more than 300 projects with some notable companies such as PepsiCo, Orange, Bain&Co, Carlsberg, ING, Santander, Pfizer, IKEA, Nestle, TESCO, and RingierAxelSpringer. Every day, they transform dozens of boring PowerPoint bullet points into concise, attractive, and visual materials – as part of their mission to help communicate a clear, informative, and attractive message for their clients.
Maciej is also the creator of Luminous, his independent project that visualizes the world's best ideas and mental models from a new perspective. Stay connected with Maciej on Twitter and LinkedIn.
In this episode from our Business Storyteller Summit 2020, we speak with Andy Raskin about the importance of CEOs involvement in developing the story, how strategic narrative can positively impact not only sales and marketing but also product, and how a sales deck can become the go-to resource for any company communication.
Andy is a Strategic Narrative Expert and he helps CEOs align their teams around a strategic narrative. His clients include leadership teams at Salesforce, Square, Dropbox, IBM, Uber, and Yelp, as well as dozens of venture-backed technology companies. His 2016 post, The Greatest Sales Deck I've Ever Seen which got over 2.5 million+ views has been embraced worldwide as a new framework for company positioning and category definition. Andy's inspiring stories have also appeared on NPR's This American Life and All Things Considered, as well as in The New York Times, Wired, and Gourmet.
Stay connected with Andy on Twitter and LinkedIn, or check out his website to learn more about Andy.