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The Business Storyteller Podcast

The Business Storyteller Podcast

By Piktochart
Welcome to The Business Storyteller Podcast by Piktochart!

This is a series of conversations with inspiring leaders and entrepreneurs to share their knowledge and experience in storytelling for their business. If you’re curious to learn how the art of storytelling can make an impact on your businesses and brands, The Business Storyteller Podcast by Piktochart is for you!
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Ep 5 | Why Businesses Need To Start Investing In Video Storytelling (featuring Marcos Bravo)

The Business Storyteller Podcast

Ep 10 | Why Storytelling Matters When You're Building a Product (featuring Melissa Perri)
Storytelling is a very underrated skill in product management. In this episode from our Business Storyteller Summit 2020, we speak with Melissa Perri, CEO of Produx Labs, a Product Management consultancy, about how product leaders can use storytelling to get buy-in from their product teams and customers. Melissa believes the key to creating great products is growing great product leaders. Committed to that mission, she created the online school Product Institute, where she has shared her scientific approach to Product Management with over 3,500 students. In 2019, she was appointed to the faculty of Harvard Business School to teach Product Management in the MBA program. As a consultant, Melissa works with executives worldwide to set up their product organizations, advise on product strategy, and grow product leaders into Chief Product Officers. On top of that, Melissa Perri is also the author of “Escaping the Build Trap”. Find out more about Melissa on her website. Stay connected with Melissa on LinkedIn or Twitter.
September 16, 2021
Ep 9 | Building Personal Brand Through Authentic Storytelling (featuring Aazar Shad)
In this episode, we chat with Aazar Ali, a growth marketing expert, to explore how to build your personal brand through authentic storytelling. In the past decade, Aazar has successfully founded two startups and is a field-sales guy turned marketer. He is a specialist at SaaS companies with an ARR of up to 7 million USD. Aazar is the former Head of Growth at Vitals and Userpilot and the host of his own podcast known as Growth Marketing Stories.  Stay connected with Aazar on LinkedIn and Twitter. You can also find out more about Aazar on his website.
September 2, 2021
Ep 8 | How Storytelling Can Improve Employer Branding (featuring Mick Griffin)
In this episode, we chat with Mick Griffin, Chief Growth Officer at Traffit, to explore how storytelling can improve employer branding. With 13 years of experience in sales and HR, Mick shares his best practices for storytelling in employee branding and his belief in making the company human again. Mick has served previously as the Chief Revenue Officer at Brand24 and as the Director of Sales at GetResponse. Additionally, he is the founder of a SaaS sales conference, Pipeline Summit, and a mentor at He has been involved as a mentor in several programs such as Google Launchpad. Stay connected with Mick on LinkedIn.
August 19, 2021
Ep 7 | Business Storytelling for Leadership Success (featuring Esther Choy)
In this episode from our Business Storyteller Summit 2020, we speak with Esther Choy about why storytelling is vital for leaders to master. Learn how to choose the right story that will help you persuade your audience, structure your presentation to grasp your audience's attention immediately, and how leaders can practice their storytelling skills. Esther is the President and Chief Story Facilitator at Leadership Story Lab. She teaches storytelling to institutional and individual clients who are searching for more meaningful ways to connect with their audiences. Some of her notable clients are United Airlines, Tyson Foods, PwC, Brookfield Asset Management, and US Cellular. Additionally, Esther is also the author of the book Let the Story Do the Work: The Art of Storytelling for Business Success, and her work can be seen regularly on,, and Stay connected with Esther on LinkedIn.
August 5, 2021
Ep 6 | The Art of Inspiring Trust and Loyalty with Your Story (featuring Erik Eklund)
In this episode from our Business Storyteller Summit 2020, we speak with Erik Eklund to hear his presentation about why YOU are one of the greatest assets in your business and in your life. He shares insights on how you can build trust and loyalty with your audience. Erik is the founder of He is a speaker and coach in the area of Human Connections. Over the last 10 years, he has shared his message with teams, business leaders, and entrepreneurs at Louis Vuitton, Shangri-La Hotels, Johnson & Johnson, and the European Institute of Gender Equality. Stay connected with Erik on Twitter and LinkedIn.
July 21, 2021
Ep 5 | Why Businesses Need To Start Investing In Video Storytelling (featuring Marcos Bravo)
In this episode, we chat with Marcos Bravo, Brand Ambassador and Head Video Storyteller of LiveChat to explore the big topic of video storytelling and why businesses need to start investing in it. Marcos is a veteran marketing and brand expert with over 20 years of experience in many industries. LiveChat is a complete customer service platform serving more than 30,000 businesses in over 150 countries. They are trusted by brands such as Adobe, IKEA, Nikon, ING, Atlassian, and many more.  Marcos leads a team of content creators for one of LiveChat's YouTube channels, Success by LiveChat, offering business communication guide to take businesses to the next level. Stay connected with Marcos on Twitter and LinkedIn. 
July 8, 2021
Ep 4 | Influencing Through Story (featuring Nancy Duarte)
In this episode from our Business Storyteller Summit 2020, we speak with Nancy Duarte about using storytelling principles to influence people. From giving others the emotional fuel to get through a day, all the way to pushing the narrative of your company into a new era. Stories are a potent vehicle for influencing people to change, and it’s a skill that anyone can master at every level of an organization. Known as “the Storyteller of the Valley”, Nancy is the CEO of Duarte and author of six best-selling books. For over 30 years, Duarte has worked with the highest-performing brands and executives in the world. The insights from those projects get transformed into training everyone can learn from. Stay connected with Nancy on Twitter and LinkedIn.
June 23, 2021
Ep 3 | Visual Communication For Storytelling (featuring Maciej Budkowski)
In this episode, we chat with Maciej Budkowski, Managing Director of ExplainVisually to uncover why visual communication is important for storytelling. Maciej shares his wealth of experience with ExplainVisually, a visual thinking agency that helps brands to be understood better internally by their employees and externally by their target audience.  Specializing in complex subjects, ExplainVisually has worked on more than 300 projects with some notable companies such as PepsiCo, Orange, Bain&Co, Carlsberg, ING, Santander, Pfizer, IKEA, Nestle, TESCO, and RingierAxelSpringer. Every day, they transform dozens of boring PowerPoint bullet points into concise, attractive, and visual materials – as part of their mission to help communicate a clear, informative, and attractive message for their clients.   Maciej is also the creator of Luminous, his independent project that visualizes the world's best ideas and mental models from a new perspective. Stay connected with Maciej on Twitter and LinkedIn.
June 10, 2021
Ep 2 | Story Is Strategy (featuring Andy Raskin)
In this episode from our Business Storyteller Summit 2020, we speak with Andy Raskin about the importance of CEOs involvement in developing the story, how strategic narrative can positively impact not only sales and marketing but also product, and how a sales deck can become the go-to resource for any company communication. Andy is a Strategic Narrative Expert and he helps CEOs align their teams around a strategic narrative. His clients include leadership teams at Salesforce, Square, Dropbox, IBM, Uber, and Yelp, as well as dozens of venture-backed technology companies. His 2016 post, The Greatest Sales Deck I've Ever Seen which got over 2.5 million+ views has been embraced worldwide as a new framework for company positioning and category definition. Andy's inspiring stories have also appeared on NPR's This American Life and All Things Considered, as well as in The New York Times, Wired, and Gourmet. Stay connected with Andy on Twitter and LinkedIn, or check out his website to learn more about Andy. 
May 27, 2021
Ep 1 | What Is Business Storytelling and Why Is It Important?
In our pilot episode, we seek to discover what business storytelling is and why it is important with the Head of Marketing and Growth at Piktochart, Agata Krzysztofik.  Connect with Agata on LinkedIn. 
May 12, 2021