Pin To Top

Pin To Top

By Ann Kristine Penaredondo
Pin To Top is a podcast for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas.

Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends.

Let Pin To Top provide you with Facebook Marketing basics, strategies, and tactics - plus excellent business ideas every now and then - to help you maximize your Facebook presence less the overwhelm.
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PTT 33: Halloween Stories Webinar Lessons
On October 30, 2019, I took a test: I created a webinar for social media managers and business owners or entrepreneurs, whose Facebook Pages got banned or disappeared like a ghost. In this episode, I share with you the lessons that I learned from my test webinar.
11:13
April 5, 2020
PTT 32: A Pizza Driver Story on Testing
There is a marketing lesson in pizzas. I commended the pizza driver for what he did that most marketers fail to do - testing.
07:22
March 29, 2020
PTT 31: These Concepts Made My Head Ache
Entrepreneurs and Business Owners: This is my let's-sit-down-and-really-talk-about-the-truth episode for you.
10:45
March 22, 2020
PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 2
This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.   As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?   You, as an 8-to-5 employee, go home to your families daily kasi your home is your haven. Ang bahay ninyo ang inyong sacred space. Paano kapag sa loob ng isang buwan, makikihati sa inyong sacred space ang inyong trabaho?   Kaya I am happy and honored that our guests tonight said YES to my invitation for this broadcast. Sila ang pwedeng makatulong sa inyo kung paano mag-work from home without sacrificing the sacredness of home.   GUESTS (in alphabetical order):  1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo  2. Shawi Cortez - Founder, Forest School Philippines  3. JP Espino - The Digital Architect  4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers  5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner  6. Noemi Mora - Virtual Professional, Homeschooler  7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global  8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers  9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder   Moderator: Ann Kristine A. Peñaredondo  Broadcast Director: Niño Natividad
46:39
March 19, 2020
PTT Special Episode: How to Work From Home Without Sacrificing the Sacredness of Home Part 1
This broadcast (via Facebook Live) is for our 8-to-5 employees who were asked to work from home, as stated in Proclamation numbers 929 and 922, and Republic Act 11932.   As mentioned sa live broadcast ng Presidente last March 12, 2020, employees are asked to work from home. For me and for the rest of the guests that I gathered for this broadcast, this isn’t a big deal. We are blessed to do our work in the comforts of our home. Pero ganu’n lang ba kadali mag-trabaho sa bahay?   You, as an 8-to-5 employee, go home to your families daily kasi your home is your haven. Ang bahay ninyo ang inyong sacred space. Paano kapag sa loob ng isang buwan, makikihati sa inyong sacred space ang inyong trabaho?   Kaya I am happy and honored that our guests tonight said YES to my invitation for this broadcast. Sila ang pwedeng makatulong sa inyo kung paano mag-work from home without sacrificing the sacredness of home.   GUESTS (in alphabetical order):  1. Ginger Arboleda - Mommy Ginger, CEO of Manila Workshops, COO of Taxumo  2. Shawi Cortez - Founder, Forest School Philippines  3. JP Espino - The Digital Architect  4. Jomar Hilario - Philippines’ Online Marketing Guru, Author of Virtual Careers  5. Nins Mendoza - Facebook Advertising Expert, New Smart Marketing Owner  6. Noemi Mora - Virtual Professional, Homeschooler  7. Fred Mosquida - Email Marketer and Contributor at Marketing in Asia and Thrive Global  8. Niño and Yuan Natividad - Social Media Marketing Consultants and Salespreneur Champion Makers  9. Nath Reyes - Tatak Funchum YouTuber, Video Essentials Founder   Moderator: Ann Kristine A. Peñaredondo  Director: Niño Natividad
1:27:33
March 19, 2020
PTT 30: When Your Team Doesn't Believe in Social Media
Went on a job board to pitch my Facebook Marketing services to potential clients. I saw a very interesting online gig opportunity, I had to tell the potential client the truth. 
04:10
March 17, 2020
PTT 29: Marcus Ho on Serendipity, Entrepreneurship, and Marketing - Part 2
“When should a business owner hire a digital marketing agency and when should he get a virtual assistant?” A fuzzy line of difference. But Marcus Ho of Brew Interactive was able to break down the when’s and the how’s. Listen to the second part of my interview with Marcus Ho.
18:01
March 8, 2020
PTT 28: Marcus Ho on Serendipity, Entrepreneurship, and Marketing
"Everything in my life is almost serendipity." That's what Marcus Ho, Managing Director of Brew Interactive, said of his journey to entrepreneurship. Marcus is one of my long-term clients. To think and say that I have learned a lot from him already is a mistake. This guy still makes me think, "Why didn't I thought of that?" After leaving the two-year mandatory military service (a must in Singapore), Marcus realized he didn't want to become an employee. He wanted to make an impact - his way. Find out how Marcus found his way to entrepreneurship, marketing, and building a digital marketing agency that has helped big names in various industries around Asia and the world.
21:43
March 1, 2020
PTT 27: What Teens Wish Their Parents Understood About Technology - SISC - January 20, 2020
I found the audience that's going to make me scared: PARENTS. Only because I am not yet a parent. What an honor to go back to Southville International School and Colleges (I worked and finished my Education Units there) and serve its parents. I discussed the research that I conducted to their students in time for their AI-ICT, Math, and Science Technology Week. 
34:35
February 23, 2020
PTT 26: Entrepreneurs and Freelancers Forum 2020 Post-Interview - 11 January 2020
I was ushered to the Entrepreneurs and Freelancers Forum 2020 Speaker’s Lounge for a post-talk one-on-one interview with Ms. Manila Workshops and Mommy Ginger herself, Ginger Arboleda. I wanted to pinch myself if that was real but I had no time. #MyOscarsMoment Here’s the post-interview from Taxumo Facebook Page. Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!
17:22
February 16, 2020
PTT 25: Entrepreneurs and Freelancers Forum 2020 - 11 January 2020
My first speaking gig for 2020! I’m excited to share with you my Entrepreneurs and Freelancers Forum 2020 talk on “Are You Tapping the Right Target Market for Your Business?” Big thanks to EJ and Ginger Arboleda, as well as Team Taxumo and Team Manila Workshops for inviting me. Congrats, too, for the success of the event!
21:12
February 9, 2020
PTT 24: A Lesson on Facebook Pixels
Sharing with you the Facebook Live I did months ago on Facebook Pixels on the websites of Philippines’ top broadsheets. As you may remember, I was featured at The Manila Times in August 2019. When I checked the article online, I realized that there is no Facebook Pixel around the article. You’ll never know when you’d get to use the pixels! To know more about Facebook Pixels, check this link.
14:42
February 2, 2020
PTT 23: Marketing Lesson from the Oscars
Golden Globe. Screen Actors Guild. BAFTA. OSCAR. These awards, along with the others, are given to the movies and the actors who deserve it. Well, there's more to the awards, red carpet drama, and speeches, than meet the eye. You will never look at awards season the same way again after listening to this episode. I am sharing with you a marketing lesson I gave during a Success Squad assemble. 
27:12
January 26, 2020
PTT 22: Tom Hiddleston and My 2019
I thought of sharing with you what I thought of my 2019. And no, it's not about me thinking of Tom Hiddleston the whole year.
10:37
January 21, 2020
PTT 21: Jomar Hilario on Online Marketing, Virtual Careers, and Business - Part 2
“Jomar, what’s your advice for business owners so they would understand how social media would help their business?” That’s one of the questions that I asked Philippines’ Internet Marketing Guru, Jomar Hilario, in part two of my interview. You also have to find out how he keeps tab of market and technology conditions. Find out more about Jomar at https://virtualcareersbook.com/
35:04
January 13, 2020
PTT 20: Jomar Hilario on Online Marketing, Virtual Careers, and Business
I met Jomar Hilario in 2009 in an Internet Marketing Workshop in Cubao, Quezon City, Philippines. I attended his seminar to know how to earn a side income from the Internet. Little I know that meeting my mentor in that seminar will turn my life 360 degrees. In part one of the interview, Jomar shares how he started his encounter with online marketing, and how he forced himself to be a speaker in an event (!) Listen also to his insights on business owners leveraging online marketing. Find out more about Jomar at https://virtualcareersbook.com/
26:08
January 6, 2020
PTT 19: What Business Owners Could Learn From Fandango
Fandango is a pre-selling ticket company that allows your to book tickets in advance. But it goes beyond that. Business owners should take note of what Fandango has done.
04:27
July 8, 2019
PTT 18: Why Fans Find Marvel Studios, Well, Marvellous
Marvel Studios is marvellous in keeping and maintaining relationships. Find out why in this episode.
04:35
July 1, 2019
PTT 17: Compelling content means…
What does it mean when someone says "compelling content"?
03:41
June 24, 2019
PTT 16: How To Hop On The Bandwagon Of Relevant News And Topics
Unlike editorial calendar, a breaking news, developing news, or relevant news couldn’t be planned. But you could leverage them for your business' Facebook Page, too, if done properly.
04:49
June 17, 2019
PTT 15: Do You Use An Editorial Calendar For Your Facebook Content? - Two
Let me explain further why you need to have an editorial calendar for your Facebook content.
03:58
June 10, 2019
PTT 14: Do You Use An Editorial Calendar For Your Facebook Content?
Do you use an editorial calendar for your Facebook content? I am a believer and user of the editorial calendar. Some aren't.  Here's why you should create an editorial calendar for your Facebook content.
04:18
June 3, 2019
PTT 13: Email Marketing Sequences Should Not Be Like Boomerang
 Your email marketing strategy should include having funnels so that every customer would have a new set of information or value to receive from you.
03:53
May 27, 2019
PTT 12: How Facebook Insights and Analytics Can Help Your Business
If your Facebook Page has at least 100 Likes, you would be able to access Facebook Insights. On the other hand, Facebook Audience Insights (available on your Business account) is where you get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page, and more. These will help you get to you know your fans and potential audiences more.
03:53
May 20, 2019
PTT 11: Social Media Wants You To Do The Basics - With A Bit Of Logic
Here are seven obvious ways you can optimize your social media profile - Facebook and LinkedIn examples provided.
04:32
May 13, 2019
PTT 10: The Truth About Email Marketing
In the world of social, email shouldn’t be taken for granted. Email marketing one of the ways where entrepreneurs and experts get to talk to their customers about their product or service. Find out more how email marketing can also help you generate leads and sales for your business in this episode.
05:37
May 7, 2019
PTT 9: Nobody Talks About Reputation - Two
Here is how you can set up your reputation management for social media. It's not really complicated; even a small business owner could do this right after listening to the episode.
04:07
May 7, 2019
PTT 8: Reputation Management 101
Social media is the closest thing to you and your customers. What do you do to keep the ties?
03:55
April 22, 2019
PTT 7: Which Social Media Platform Should I Use?
My clients - and other business owners - ask me this. I got two rules.
04:10
April 15, 2019
PTT 6: All About Avatars
Do you know one of the most important things you should have on your marketing arsenal?
04:37
April 8, 2019
PTT 5: If Social Media is Dead...
You've heard it say: Social media is dead. But is it?
04:32
April 1, 2019
PTT 4: Why You Should Consider Facebook Marketing
Let's answer your question, “Should my business be on Facebook?”
09:21
March 25, 2019
PTT 3: Facebook Forecast 2019
Let’s see if the digital world is going to be a little bit kinder to Facebook this year. Plus the three words that you need for Facebook marketing for 2019.
12:43
March 18, 2019
PTT 2: Facebook: One Year After Its Death
How I met Facebook before it dies - or so we think.
11:18
March 11, 2019
PTT 1: Hello, Podcast, My Old Friend.
As a Facebook Marketing Strategist, I know that Entrepreneurs and Experts could easily find their audience, get quality leads, and increase sales through Facebook.  Yet here’s what I observed: Other Entrepreneurs and Experts think that just having a mere Facebook Page is enough. On the other hand, others don’t even start on doing Facebook Marketing because they wouldn’t be able to catch up with Facebook’s algorithms, updates, and trends. So I thought, I know Facebook marketing - I’ve been doing this since 2013 - and I want Entrepreneurs and Experts get over the fear of anxiety, stress and overwhelm over putting their business out there via Facebook. That’s why Pin To Top is born!
13:59
March 4, 2019
Pin To Top - Trailer
If you got a critical Facebook post that you need your followers to know, be aware of, or do something, what do you do? You click "pin to top." That inconspicuous Facebook (and Twitter) feature is all you need to make a post stand out above the rest. That's precisely what Pin To Top podcast is all about. Pin To Top is your go-to podcast for Facebook marketing (plus marketing and life lessons in general). Whether you are an entrepreneur or an expert (coach, author, guru, influencer), you'd get actionable Facebook marketing tips and advice on this show. Facebook Marketing Strategist, Published Author, and Success Squad Co-Founder Ann Kristine Penaredondo hosts Pin To Top. Pin your way to top starting March 2019.
01:55
February 24, 2019