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Pitch Deck

Pitch Deck

By Nick Telson
Pitch Deck is hosted by Nick Telson, founder of DesignMyNight, that he sold for over $30m in 2020. He is now co-founder at Horseplay Ventures; a startup playground.

In each episode, a startup founder has 10 minutes to pitch their business to Nick and guest Angel Investors/Mentors. They then all discuss the pitch and the business itself, asking questions an Investor would ask in a real pitch. The guest Angel and Nick then discuss what they make of the business and investment opportunity.

🌐 Top 10 Global Business Podcast
🚀 Top 5 UK Business Podcast
🧠 Top 3 UK Entrepreneurial Podcast
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Pitch Deck - Introduction

Pitch Deck

Did they raise their round? Summary Episode #1
In this short episode we look back at 4 of the startups that featured in Series 1, to see: - Did they raise their round? - Did Horseplay Ventures invest in their round? - How has the company been progressing? - Is there anything the Pitch Deck community can do to help them? The startups featured in this episode are: 👶 Mamamade - D2C baby food brand 🧠 Heights - D2C brain supplement brand 🛴 Zwings - B2B/B2G turnkey e-mobility solution 💳 Mintago - B2B financial well-being platform
October 13, 2020
#11 Honest Mobile - The Bulb/Monzo of phone companies
Guest Angel Chet Parker, started out in Architecture, then went into the world of tech, finding his feet at cyber security company, RSA, out of Boston. Whilst there he started flipping houses, builidng up a contact book in California and then went into Angel Investing. 23 investments later, Chet invests in positive impact companies and is now also co-founding his own company, currently in Stealth Mode. Chet joins me to listen to and question Andy's pitch, Honest Mobile. Bulb changed the landscape for the energy industry, Monzo the banking industry and now Honest Mobile want to to the same to the telco industry; improving customer experience and building a B Corp standing. A lofty ambiition indeed, but when an industry is ripe for disruption, then why not give it a go? A great focus on disrupting the big boys, doing things differently and the importance of brand/customer loyalty.  Brought to you by my Startup Playground, Horseplay Ventures - Honest Mobile - Chet Parker -
September 21, 2020
#10 Just Wears - D2C Underwear brand with balls
Guest Angel Samira Ann Qassim founded Pink Salt Ventures to back purpose-led female founders. She invests early stage and is sector agnostic. Prior to investing, Samira gained experience as a successful tech founder and global brand strategist. Samira joins me to listen to and question Alex and Yang's pitch, Just Wears. Fresh from their appearance on TV's Dragon's Den, husband and wife team, Alex & Yang looked at disruptive brands such as Away and Harry's, who disrupted old school industries, and thought men's underwear has remained unchanged and unchallenged since the dawn of time! Can their ballsy and tongue in cheek marketing and very impressive early revenue, convince us that this is an industry ready to turn away from Justin Bieber and his Calvin Kleins? A great focus on D2C, social media marketing pillars and whether the stand out feature of being environmentally conscious is an important purchase trigger for all industries.  *The sound on my mic isn't perfect in this episode. I hope it doesn't affect your enjoyment of the podcast. Brought to you by my Startup Playground, Horseplay Ventures - Just Wears - Pink Salt Ventures -
September 14, 2020
#9 Wholey Moly - The first ever healthy cookie
Guest Angel Henry Allan, UK GM of mega D2C brand, Hims, joins me to listen to and question Meenesh Mistry's pitch, Wholey Moly. Surprised at the lack of choice of a naughty but healthy snack, Meenesh and his wife hit the kitchen and set about creating the first-ever healthy cookie. Over 50 iterations later they launched Wholey Moly with interest already from Whole Foods and Selfridges, Meenesh is looking to raise cash to take the brand onto the next level in retail and launch their D2C letterbox cookies proposition.  With the expertise of Henry, this is a great deep-dive into D2C branding, retail margins and the importance of team.   Brought to you by my Startup Playground, Horseplay Ventures -   Wholey Moley -  Hims -
August 31, 2020
#8 Vibio - Bringing Sex Toys into the 21st Century
Guest Angel, Dan Rosenberg, founding partner of acquired apparel brand Represent, and now an angel investor in UK and West Coast US, joins me to listen to, and question, Alma Ramirez Acosta's pitch, Vibio. Vibio is looking to bring 21st century connectivity and sensuality into the world of sex toys. They launched their first female vibrator on Kickstarter with an accompanying app, allowing women and couples to control the wearable via the app as well as having educational content to improve people's sex lives. Alma is looking for funding to promote the new sex toy as well as expand the range. Sextech is a booming space but did we think Alma and her team were the ones to breakthrough? Was there differential enough with their offering? And was there a real need for the gadgetry?  Brought to you by my Startup Playground, Horseplay Ventures - Vibio - Represent -
August 25, 2020
#7 Sellar - B2B software, selling craft drinks into hospitality
Guest Angel Melissa Lester, investment partner at Dig Ventures, launched Dig alongside Ross Mason who sold his company, Mulesoft, to Salesforce for over £6bn. Dig is a VC with an angel investment outlook, working with early-stage startups and founders helping them grow into huge successes. Melissa joins me to listen to, and question, Julian Bourne's pitch, Sellar. Sellar is looking to modernise the way craft drinks brands and breweries sell into restaurants, bars and off-licenses; trying to convince them to move away from emails and paper/pen ordering and fulfilment to fully online ordering, payment and stock management. Julian pivoted from his original idea with his early-stage investors' cash to this totally new opportunity; could we see it as an opportunity worth taking and has Julian really grasped and understood the market he is going after? Some great insight into pivoting, running with an MVP and the importance of team.   Brought to you by my Startup Playground, Horseplay Ventures - Sellar - Dig Ventures -
August 17, 2020
#6 Wayfare - The Klarna of Travel
Guest Angel Tom Savage, award-winning entrepreneur, travel company founder, Ted talker, angel investor and founder of new forward-thinking venture fund, joins me to listen to and question Jamal Whorms-MonDésir's pitch, Wayfare. Wayfare is looking to re-imagine the travel experience for Gen Z. Jamal wants to start with helping them fund their holidays and then digitise the whole experience from discovery, booking, organisation and payment.  Can Wayfare become the Klarna of travel? There is some real digging on the idea and business in this episode. Tom doesn't hold back. Some great insight into vision vs execution and the importance of your team. Can Jamal hold up to the intense scrutiny? Brought to you by my Startup Playground, Horseplay Ventures - Wayfare - Tom's Travel Company - &
August 11, 2020
#5 Zwings - B2B & B2G E-Scooter/Bike Brand
Guest Angel Kelvin Au, Head of Venture at Founders Factory, one of the UKs leading accelerators and incubators, joins me to listen to and question Joe Lewin's pitch, Zwings. Zwings is a B2B and B2G e-mobility brand; think Lime and Uber Jump but rather than dumping them in cities for anyone to use, Zwings sells a turnkey solution to universities, real estate, local councils and companies; this includes the scooters/bikes, docking stations, white-label software, insurance and maintenance, all for a monthly fee.  Can Zwings take advantage of the new gold-rush in this space due to social distancing? Are Lime and Bird still a threat? Does Joe have what it takes to grow Zwings to venture scale, or does he even want to? The very interesting difference between how a venture firm and an angel investor look at investments, and their potential exit, are highlighted and discussed.  Brought to you by my Startup Playground, Horseplay Ventures - Zwings - Founders Factory -
August 3, 2020
#4 Mintago - SaaS Employee Financial Well-Being
Guest Angel Dan Rosenberg, COO and first employee of acquired, transatlantic apparel brand, Represent, joins me to listen to and question Chieu Cao's pitch, Mintago. Chieu, the founder of huge B2B perk company, Perkbox, has now turned his SME selling sights onto financial well-being. He is on a mission to bring happiness to employees and this starts with an understanding of how they can reach their goals with active financial planning: Physical and mental well-being are greatly affected by a person's financial state so should HR departments focus on this as a starting point? Chieu clearly has incredible experience in this market having been there and nailed it already, but can he convince companies that financial well-being really is the holistic solution where well-being should begin? Great insights into selling into SMEs and how to build a company ripe for B2B scale as well as how to shape your message to sell successfully into companies.   Brought to you by my Startup Playground, Horseplay Ventures - Mintago - Represent -
July 27, 2020
#3 Mamamade - D2C Baby Food Brand
Guest Angel Henry Allan, UK GM of mega D2C brand Hims, joins me to listen to and question Sophie Baron's pitch, Mamamade. Sophie was disenchanted with the quality and convenience of good baby food available so she decided to hit the kitchen and experiment. Selling her meals to friends and family, Sophie then decided to take it to the masses. Already growing to over £100K revenue a year, having spent zero money, Sophie is raising her first round looking to grow the brand and presence of Mamamade. Can she compete with other huge brands such as Allplants or is her niche and community within the baby good sector her moat? With the expertise of Henry, this is a great deep-dive into D2C branding, KPI measures and how to market a new D2C brand. Brought to you by my Startup Playground, Horseplay Ventures - Mamamade - Hims -
July 20, 2020
#2 Lirica - Learning Languages With Pop Songs
Guest Angel Beta Lucca, Founder of bafta award-winning, million-dollar games company, Bossa Studios, joins me to listen to and question Paul Custance's pitch, Lirica. Once ex-FD of Sony, Paul saw the science between learning languages and how we remember lyrics of our favourite pop songs. Now financially, and artist, backed by his ex-employer, Sony, Paul wants to disrupt the billion-dollar, booming, language learning space. He definitely has the contacts in the music space but does he have the know-how and team to compete with the likes of Duolingo and Busuu? Paul is looking for funding to now fuel growth globally, launch gamification into the app and add new languages beyond Spanish and English.  Brought to you by my Startup Playground, Horseplay Ventures - Lirica - Beta Lucca -
July 13, 2020
#1 Heights - D2C Brain Health Brand
Guest Angel Eamonn Carey, MD of Techstars London and Director of The Fund, joins me to listen to and question Dan Murray-Serter's pitch, Heights. Heights is a mental well-being and brain health brand, starting with a smart supplement to feed your brain every morning. Having spent no money on marketing Dan already has endorsements from the likes of Stephen Fry and an impressive £30K MRR. Dan is looking for funding to now fuel "proper growth", as he calls it. An interesting deep-dive into D2C brands, the importance of community and product/market expertise.  Brought to you by my Startup Playground, Horseplay Ventures - Heights - The Fund -
July 13, 2020
Pitch Deck - Introduction
Hi there! Host of Pitch Deck, Nick Telson, here. I just wanted to give you a very quick introduction as to why I started this podcast and what you can expect. We have some amazing, insightful Angel Investors lined up as well as some brilliant startups and startup founders across; D2C brands, B2B Enterprise software, E-mobility tech, sex tech and language learning.  Check out my own personal Startup Playground -
July 8, 2020