Growth Caffeine

On this episode we have Kevin Howard, Executive Director - Digital Strategy & Growth Marketing at Ally, throwing light on forming a strong foundation of building advanced marketing capabilities by understanding consumer personas to produce conversions at scale.

A leader of marketing strategy and digital innovation at the top digital financial services company, Kevin brings to desk future forward thinking to solve complex marketing challenges as the advertising landscape evolves. He’s well versed in Data, Adtech/Martech, and organizational structure with an eye on creativity. Kevin frequently engages with peers and marketing enthusiasts as a speaker who discusses digital transformation passionately and as an advisory member for many industry organizations that are defining the future of advertising.

In this episode, we have Tana Davila, Chief Marketing Officer at P. F. Chang’s, talking about the importance of adopting technology for the growth of the brand, and how understanding the trend adoption curve can help brands tap into customer sentiments and sustain brand identity and credibility.

Speaker Bio

Tana Davila comes with 20 years of tangible experience in the marketing space. Throughout her tenure as a marketing maestro, Tana has garnered great rewards and laurels for her work, built strong teams across industries and has gained significant appreciation from peers and experts. Having pursued Business Law and MBA academically, Tana’s quite passionate about devising high-impact brand strategies and forming seamless customer journeys to boost LTV. In 2021, Tana was listed amidst the ‘Top Women in Restaurant Technology’.

In this episode, we have Mark Mansfield, SVP of Strategic Growth and Partnerships at BrandTotal, talking about the importance of data in conceptualizing and planning marketing campaigns, ensuring marketing agility through data resources, and why exploring an omnichannel marketing strategy is essential for marketers.

Speaker Bio

Mark is an expert in providing strategic growth assistance to brands. He is extremely passionate about helping businesses outperform their goals and attain paramount success. and has Mark possesses quality  experience in digital consumer experience, consumer research , D2C, and E-commerce marketing space. This, coupled with his knack of  building and implementing business strategies has helped him lead several award-winning campaigns, build strong teams, work with noteworthy clients and strengthen work relationships with them.

Expertise

Strategic Partnerships

Competitive Analysis

Business Development

Customer Relationship Management (CRM)

Digital Marketing

Lead Generation

E-commerce

Advertising

On this episode we have Himanshu Sinha, VP - Digital Growth & E-commerce at Allbirds throwing light on building powerful, data-backed and contextual campaigns that maximize conversions and help brands scale higher.

Speaker Bio

Himanshu is an experienced product developer and unconventional leader in the marketing space. His core competencies lie in building cutting-edge omnichannel customer acquisition, retention and engagement strategies and conducting market research to understand customers’ needs deeply. In the past, Himanshu has demonstrated immense growth in product, engineering, marketing, data science and analytics fields for prominent, global E-commerce brands.

On this episode, we have Sanup Pillai, Digital and Technology Strategist at DHL, throwing light on why it is important to educate internal stakeholders and simplify technology for marketing to understand the psyche of the audiences and make it easier to approach them.

Speaker Bio

Sanup is an integrated media planner with 12+ years of experience, and a big-time AI and ML enthusiast. Over the years, he has worked on marketing tasks like strategy, research, insights, client management, media operations, fiscal operations and project management. His fascination with AI, ML and blockchain in marketing and advertising has helped him bring several improvements in digital marketing ROIs, and drive innovations and automate marketing campaigns.

On this episode we have Fred Neil, VP - Growth Marketing at Omada Health, throwing light on how the healthcare industry is advancing on the back of technology and the importance of creating individualized customer journeys for seamless customer experience and increased, steady ROI.

Fred is a results-oriented senior executive with 25+ years of demonstrated accomplishments in consulting services. Over years he has also garnered ample  client side experience in fast paced start-up and established companies. His excellency in strategic planning has helped Fred to manage large teams and budgets, consistently producing YoY surge in revenue growth. B2C & B2B multi-channel marketing, business development and strategic planning are some of the divisions Fred has casted a huge impact on, globally.

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Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns.

On this episode, we were super lucky to be joined by Amy Martin Zigenfuss, who's a Senior Vice President of Global Brand and Enterprise Marketing at Hilton Hotels.

In our conversation,  we covered Amy's exact processes to accelerate the customer journeys of their audiences, all the way from from awareness right through to conversion and retention.

You definitely will want to stay tuned right to the end, because Amy shares several examples of her secret sauce of using data, to come up with innovative content that resonates with their audiences.

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Welcome to Season 2 of the Growth Caffeine podcast by Pixis. Every week, we'll be bringing you interviews with the foremost of marketing leaders and diving into their exact processes and strategies for successful marketing campaigns.

On this episode, we were lucky enough to be joined by Randa McMinn, whos the Chief Marketing Officer at Reali. Reali is a technology company that is making buying and selling homes in the US extremely simple, and entirely digital.

And as you can imagine, since their audiences are both buyers and sellers of real estate, their prospective customers range in the hundreds of thousands.

How do you manage that size of an audience? how do you make sure to personalize the experience for each one of them, so that they feel cared for and ultimately convert into a customer?

One Mechanism is by using a Customer Data Platform. And this episode will surround exactly how to use a CDP to utilize the data you're getting from all of your channels as effectively as possible.

We’ll be exploring Reali’s exact process to gather data, segment that data into personas and campaigns, and ultimately execute those campaigns.

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Hello Everybody and Welcome to Growth Caffeine by Pixis.

On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

On today's episode, we were lucky to be joined by Cristina Hellmund, who is the Chief of Staff and Head of Corporate Strategy at Uber Eats Latin America

In our conversation, Cristina takes us through how create a comprehensive marketing strategy for your business and how to scale that strategy with AI.

• Cristina started by walking us through how to select the marketing channels to run campaigns on based on previous campaign performance
• Then she shares her secrets to optimizing your target audiences to ensure you're reaching the right people with your ad sets
• Finally, she talk to us about the importance of a personalized customer experiences for conversions and shared simple steps of how to implement personalization in your campaigns

If you're at all curious about how to create the perfect marketing strategy for your business, and how to scale that strategy through AI, this podcast is perfect for you.

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Hello Everybody and Welcome to Growth Caffeine by Pixis.

On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

On today's episode, we were super excited to be joined by Robert Schneider, who is a Chief Content, Development and Strategy Officer at Learfield. Learfield helps college athletic programs connect to their audiences with their branding, ticketing and content solutions. They deep presence in the college athletics landscape around the US.

In our conversation, Rob shares exactly how his teams develop effective content strategies for the college programs Learfield works with. We also dive deep into how AI can help brands scale their content strategies, more specifically, how can companies constantly test, optimize and innovate on their existing content.

If you're at all curious about how AI can be used to scale content marketing, this is the conversation for you.

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Hey There! Welcome to Growth Caffeine by Pixis

On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

On today's episode, we were incredibly lucky to be joined by Jazz Leong, who is the head of Integrated Marketing at Microsoft. With almost 20 years of Marketing Experience, Jazz is the definition of a Marketing thought leader and she is playing a key role in developing the content strategy for Microsoft.

In our conversation, we covered the role of AI in content marketing and how it is helping scale creatives and copy generation at Microsoft, as well as optimizing their audience targeting. We also dove into Jazz's advice for organizations before implementing AI and where she and her teams are now focusing their time since the AI has helped with the execution aspects of digital marketing.

If you're at all curious about how AI can be used in Content Marketing, this is the conversation for you.

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Make sure to subscribe to stay updated when we release new episodes!

Hey There! Welcome to Growth Caffeine by Pixis

On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

On today's episode, we were thrilled to be joined by Dawn Allen, who is a VP of Performance Marketing at MyHealthTeams. MyHealthTeams are a software company that build social networks for people living with Chronic Health Conditions. Her role is to bring in new users to their networks.

In our conversation, Dawn shares a real life use case of Artificial Intelligence's use in Marketing. We discuss exactly how AI helps MyHealthTeams run hundreds of campaigns in parallel, while optimizing their target audiences at the same time. We also dive deep into how they've automated the process of creating graphics for their ads through AI.

If you're at all curious about how AI can be used in Digital Marketing, this is the conversation for you.

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Hey There! Welcome to Growth Caffeine by Pixis.

On this podcast, we simplify the role of Artificial Intelligence in Marketing and interview guests that share tangible takeaways of how to implement AI successfully. To do this, we speak to some of the world's foremost marketing experts.

On today's episode, we were lucky to be joined by Sudhir Rao. A serial entrepreneur, an angel investor and most recently, the Managing Partner at Celesta Capital - A Venture Capital Firm that invests in disruptive technologies. With over 40 years of experience, it's fair to say Sudhir Rao has been there and done that.

In this episode, we discussed how companies can leverage AI to scale their marketing strategies. Sudhir explains

1. How companies need to find their "Gap" before doing anything - Some call this Product Market Fit, he eloquently explains the importance of this and how to do it.
2. Sudhir also shares the role of artificial intelligence in Marketing and gives us a broad view of how companies should think about AI when scaling.
3. He also gives us a deep dive in how to identify where to deploy your AI and what data to consider when building algorithms.

Also, most of his AI and marketing advice is also really great life advice. Tune into to find out what I'm talking about.

Make sure to subscribe to stay updated when we release new episodes!

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Welcome to the very first episode of Growth Caffeine by Pixis! For this very special occasion, we had a very special guest join us us for a chat, Ramakant Sharma.

Ramakant is the co-founder and Chief Operating Officer at Livspace which as an online interior design platform that connects interior designers with customers in both India and Singapore.

Livspace's list of accomplishments are extremely impressive. In their 7 years of existence, they have raised over 193m USD and acquired three companies in the process.

Ramakant also played a key role in Myntra's success, where he was a vice president. And fun fact, he was India's 2nd biggest angel investor in 2019.

In our takeaway packed conversation, we dove deep into Ramakant's approach to creating an incredible user experience at Livspace and why he feels usability must be at the core of design. As well as covering the future of UI UX Design and the role Artificial Intelligence will play.

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