This shortcast episode of the Place Brand Leaders podcast is dedicated to Costa Rica and New Zealand, two of my favorite countries - one I know well, the other I am yet to explore. We recently published our interview with Costa Rica's Head of Country Branding, Daniel Valverde Bagnarello, and just completed (and published) our report on New Zealand, which includes the interview with Rebecca Smith, Director of the New Zealand Story. More about why I find those two countries so fascinating - and my favorite quote from the interviews - in this shortcast.

I also briefly introduce my new book, An Insider's Guide to Place Branding: what it is about and why I think you'll like it.

Why Many Place Branding Projects Fail - Place Brand Leaders Ep. 9

Place Brand Leaders PodcastBy Florian KaeferSep 13, 2021