Plane63

GREETINGS FROM PLANET63!!!!

This podcast and all upcoming podcasts will always begin by asking the following question. This question defines what this podcast is about and here it is.

What needs to be done to redefine  Philippine products to become more successful in the U.S. market and beyond?

As the world revolves and time keeps ticking away so to speak ... we all are facing challenges that can sometimes be overwhelming. But I find that in everything or scenario that can be perceived as bad you can find also goodness and opportunity. Our show today is touching on the subject of opportunity, progression,  going with your gut, and making things happen by action NOT JUST knowledge. Today,  we are introducing to all of you out there an amazing product from the Philippines and the husband and wife distribution team called zippy distributors taking charge of distributing that product in the entire state of  California, United States.

Before we dive into that…… I want to say that there is so much content out there right now and you chose us right at this moment to listen to us……..thank you very much.

I am your grateful host FERDINAND SORIANO of PLanet63 and joining me today is my co-host CRAIG OBLIGACION WILSON/film producer, community leader, entrepreneur, and just one helluva nice guy.  Welcome to this episode of  PHILIPPINE PRODUCTS REDEFINED by Planet63 PODCAST.

Before we tell you who our guests are, let's bring into the conversation my co-host Craig Obligacion Wilson aka "the derby one".  How are you, Craig? (Craig responds) You get the honors today to introduce our amazing guests for this episode of PHILIPPINE PRODUCTS REDEFINED BY PLANET63.

Craig O. Wilson speaks

QUESTIONS:

Regarding the origin of Zippy Distributors and Palawan Brewery(Palaweno Story)

Can you tell us how all of this started? Both you and Diana and Glen

• Tells about Zippy Distributors and how did you decide on distributing Palaweno beer
  
• What do you love about the product? What attracted you?
  
• What is the process of getting the rights to distribute Palaweno Beer?
  
• What have been the main challenges to building the brand in the U.S. so far?
  
• How are you going about it?
  
• Other than being originally made in Palawan, what makes it Filipino?
  
• How do you bring the ingredients into the states?

Outro:

The dedication, enthusiasm, and passion of Diana and Glen Brieva are amazing. We have a feeling that Zippy Distributors will be fantastic at elevating the awareness Palaweno Brewery in the state of California. Get thirsty everyone and reach for a bottle of beer from Palaweno Brewery.

INTRO

Thank you for coming back for part 2 of 2 part episodes of Palaweno Brewery: Creating the ultimate in craft beer. Let’s continue to listen to Glenn and Diana as they give their opinion, thoughts, and ideas on what needs to be done to create more opportunities for Philippine products in the US market.

OUTRO

That’s it. I always enjoying hearing  Inspiring thoughts and ideas from entrepreneurs who are dedicated to what they do. I don’t doubt that we will be hearing more exciting things about Palaweno Brewery and Zippy distributors in the very near future. Thank you again, Glen and Diana, for being our guest on this episode of Philippine Products Redefined by Planet63

This was also the end of Season 1 for Philippine products redefined by planet63. In the next season, we will host more companies who are creating opportunities in the US market. We will also start interviewing more companies who are an integral part in helping physically bring Philippine products into the U.S. market. We will talk about how to source, ship, and sell Philippine products in the U.S. market.   Bye for now.

A picture is worth a thousand words. In the world of marketing and product label designs- that is what you are trying to achieve. Tell an amazing story of a product and create an interest in purchasing that product by simply having a great picture or design. How do you create a great design? What can Philippine manufacturers or any brand owners need to do to create a lasting image that would help their product get more sales opportunities? In this part 2 of a 2 part episode, Olive and Joel Enriquez of Luna Design international provide ideas and thought processes in creating amazing designs for product labels and packaging.  The episode begins with Olive and Joel discussing improvements in Philippine packaging and label design in the last 15-20 years.  Lets now listen.

Questions on how to empower Philippine manufacturers.

• Tell us about the one product that you are proud of and why.
  
• What have you observed about the designs of Philippine products being exported to the U.S. 15 -20 years ago compared to now.
  
• What marketing advice would you give to Philippine manufacturers regarding 1. Packaging 2. Marketing activity (social media, e-commerce, events, etc.) 3. Marketing expansion mindset “dipping your toes into the water or in it to win it
  
• How can manufacturers get a hold of you if they need help in designing labels for their products?
  

BE WELL BE THANKFUL AND BE GREAT!

There is an old saying that states DON’T EVER JUDGE A BOOK BY ITS COVER. As great of a saying that is, our guests for this episode of Philippine products redefined by Planet 63 hopes that you do judge a book by its cover so to speak. Our guests have been responsible for many great packaging designs and labels for Philippine products as well as other global brands. In so many ways, their goal is for consumers to judge the products by their designs. They take a soulful approach in creating effective designs for the brands that they work with. This is the1st part of a 2 part episode. Let’s now listen to Olive & Joel Enriquez, owners of Luna Design International as they talk about their company’s journey and how they continue to be a big part of redefining the Philippine brand in the U.S. market and beyond.

GREETINGS FROM PLANET63!!!!

This podcast and all upcoming podcasts will always begin by asking the following question. This question defines what this podcast is about and here it is.

What needs to be done to redefine  Philippine products to become more successful in the U.S. market and beyond?

Before we dive into that…… I want to say that there is so much content out there right now and you chose us right at this moment to listen to us……..thank you very much. (crying)

I am your grateful host FERDINAND SORIANO and joining me today is my co-host CRAIG OBLIGACION WILSON. Welcome to this episode of  PHILIPPINE PRODUCTS REDEFINED by Planet63 PODCAST.

Before I introduce you to our guests, let's bring into the conversation my co-host Craig Obligacion Wilson. Aka as the derby one. .. How are you, Craig? Missed you at our last podcast.

There is an old saying that "don't judge a book by its cover" is a metaphorical phrase that means one shouldn't prejudge the worth or value of something by its outward appearance alone. Our guests for today's episode kind of sort of goes against that phrase. When she designs product packaging she hopes that you are influenced by the cover. We are very fortunate to have her here today to talk about her company and how her company has in many ways redefined many products not just from the Philippines to be more successful in the U.S. market. She is artistic, a community activist, an amazing home chef, a homemaker, and an interior designer.  The proud mother of Jose Enriquez. Professionally she is an active member of

• Filipino American Chamber of Commerce of Greater Nevada
  
• Food and Agriculture Organization of the United Nations (FAO)
  
• She has a degree from UST and taught Industrial Design at UP Diliman.
  
• Studied at the University of the Philippines and Santo Tomas
  
• Co-Founder of an internationally known design company located in Las Vegas Nevada called Luna Design International
  

I got a bonus for this interview today. They say that ASK AND YOU SHALL YOU RECEIVE. I asked and I have another person that I want to introduce to you on this podcast.

He Was the Design Director at the Design Center, United Nations Expert in Merchandise Development for Exports, multiple stints as CITEM’s Manila FAME shows, And his work has been featured in several international showrooms in US, Europe, and Asia. A designer with a disciplined approach to aesthetics and balance steered many companies to win Philippine’s prestigious Golden Shell Awards, which is given to exporters who reach $1M in export sales.

Please welcome my very personable and generous friends. You could say that they are a match made in heaven or just designed for each other. Please  Olive & Joel Enriquez of Luna Design International in Las Vegas, NV.

Not knowing is what creates fear. In the world of business knowledge is everything. FIONA HILARIO of LayBare Waxing Salons provides insights in bringing Philippine-made and related products and services to the US market. 

Our guest for today is what I would consider a Wonder Woman.

She is a dynamic, risk-taker, highly motivated, and proud mother of Noelle Hilario. She co-founded and continues to be an integral part of one of the most successful Philippine Franchise in the country. I was amazed when I read that the company has over 100 salons in the Philippines and 2 maybe 3? Salons in the United States.

She is the founder of Lay Bare International Supply LLC, Managing Member of Lay Bare Franchising, LLC, and President & CEO of Lay Bare Waxing of California. And Chairperson of Lay Bare Waxing Philippines. With all that she finds time to be a part of the Fil-Am Chamber of Commerce of Hollywood.  Amazing accomplishments so far.  Let’s bring her into this conversation. Welcome to our humble podcast, Fiona Noelle Hilario. Fiona, You don’t realize how appreciative I am for you to be in our podcast today.

I originally met her at the Asian Journal Travel & Trade Show in August of 2018 in Carson, Ca She had a booth there promoting her company. Please welcome Fiona Hilario.

PART 1 OF 2 EPISODES (PAPO J'S LAMBANOG VODKA) Are you looking for an insightful conversation on how to increase Philippine product awareness in the U.S. market? You found it! Wherever you are, whatever you’re doing at this very moment we appreciate you taking the time to check out our podcast.  Welcome to the PHILIPPINE PRODUCTS REDEFINED BY pLANET63 podcast...hosted by Ferdinand Soriano of Planet63 and Craig Obligacion Wilson . In this episode, we introduce you to 2 of the owners of Papo J’s. An award-winning traditional alcoholic drink made from the Philippines and is now available in the U.S. market.  The title of this episode is " Inspired & Empowered Bringing a world-class brand to the global market". Let’s now listen to the first part of a two-part interview of Papo J’s David Osmena and Michael Borja. GREETINGS FROM PLANET63!!!! This podcast and all upcoming podcasts will always begin by asking the following question. This question defines what this podcast is about and here it is. What needs to be done to redefine  Philippine products to become more successful in the U.S. market and beyond? Before we dive into that…… I want to say that there is so much content out there right now and you chose us right at this moment to listen to us……..thank you very much.  I am your grateful host FERDINAND SORIANO and joining me today is my co-host CRAIG OBLIGACION WILSON. Welcome to this episode of  PHILIPPINE PRODUCTS REDEFINED by Planet63 PODCAST. Ferdinand: This podcast is moving up in the world. With us today, we have 2 of the owners of an award-winning product, a celebrity musical artist and possible relative of a former president of the Philippines. Let’s see if he is. Great job, Craig in setting up this interview. How did you do it? Craig responds. Ferdinand: When I think about what this podcast is about, this company and the mindset of its owners is a great representation of it.  Today’s show will surely be an educational, inspirational, and fun conversation. They will surely give us their insight and help answer that question WHAT NEEDS TO BE DONE TO HELP REDEFINE PHILIPPINE PRODUCTS TO BECOME MORE SUCCESSFUL IN THE US MARKET. I can’t wait.  Let’s get this started, Craig. I will let you do the honors of introducing our guests. I want our listeners to know your journey. With this podcast, we want to educate and help the Philippine manufacturers navigate the U.S. market. Let’s talk a little bit about you, Dave. What was life like before Papo J’s? What’ is Lambanog and describe what makes your product different from similar brands? What were your inspirations about producing and marketing a traditional Philippine alcohol/spirits in the US market? What do you wish you had known when you started out?” (MAKE SURE TO LISTEN TO PART 2 OF THIS 2 PART EPISODE)

It's the first of hopefully the many podcast that will help redefine Philippine products in the U.S. market. In this episode, Ferdinand B. Soriano, founder of Planet63, reads and summarizes an uplifting article by Manila Bulletin. The article is about the very much needed support being provided by the Philippine government to the Philippine businesses who want to export their products globally. According to the article, year over year, the Philippine government increases its support for the Philippine businesses. What kind of support? Consistent support in education and making the process of exporting a little bit easier. 

Please subscribe to our podcast and enjoy this episode.