Nurse Recruitment Secrets

Most hospitals have accepted that extortionate labor costs and depressed margins are here to stay. Dr Vi-Anne Antrum, CNO of Cone Health, thinks otherwise. In collaboration with other Executives, she contributed to a $100m financial turnaround in Cone's 2023 fiscal year. Dr Antrum's achievements include a reduction in premium labor costs of 48% and shift incentives by almost 50% working with a cross-functional team. This episode covers: • Fundamentals to revenue growth and cost reduction. • Creative hiring strategies. • Why a focus on retention is as important as hiring. • How to focus on metrics that matter. • Dr Antrum's priorities for the year ahead.

"If we hadn't spent all that money on Indeed I'd be a millionaire" Sharon said, taking a swig of the $12 Bogle Chardonnay.

It's not easy being a (laid off) hospital CHRO these days. Less when increased staffing costs dragged your employer into the red 4 consecutive quarters.

Healthcare Recruitment teams have a rough relationship with advertising. You don't have an in-house expert on staff; everyone ends up fishing in the same pond, using the same suppliers.

But I think it's time we celebrate the results over high price points. Effective nurse recruitment ads have the potential to generate a consistent flow of qualified candidates.

And they don't need to all come from Indeed or LinkedIn. I've identified $1m of our spend on nurse recruitment advertising. In the podcast I'll share our learnings:

• Offer, audience, message: there are but 3 content considerations

• Create a strategy, standard operating procedures, and specialized resources

• Best way to manage relationships with job boards, e.g. Indeed

• Engaging respondees: making money go beyond the first interaction

• Value category diversification over channel

Watch this conversation on YouTube at https://www.youtube.com/watch?v=AtkXZRM_llQ&ab_channel=NurseRecruitmentExperts

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

Hospitals’ total costs rose by an average of 17.5% from 2019-2022. Labor spend rocketed even higher. Welcome to the era of tight margins in healthcare.

It's pertinent to ask, therefore, how to recruit nurses on budget? I've got a 3 low-cost strategies for you:

(1) Use data to optimize what you have.

(2) Maximize efficiency in your organization structure and team.

(3) Get clear on your identity, values, and culture.

Everyone loves a bargain. I think you'll enjoy these tips to enhance your nursing recruitment strategies, without breaking the bank.

Watch this conversation on YouTube at https://www.youtube.com/watch?v=hBIDRY0XhI4

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/ 

Need nurses? The world's your oyster. The Bureau of Labor Statistics projects that there will be 203,200 openings for registered nurses each year through 2031, which includes nurse retirements and workforce exits.

Many healthcare leaders are building and enhancing their candidate pipeline in another way: international nurse recruitment. It's an area that can baffle some facilities, intersecting cultures, government policy, immigration trends, and local know-how.

So we're excited to be joined by Mukul Bakhshi, Chief Global Affairs Officer at CGFNS International, the world’s largest credentials evaluation organization for the nursing & allied health professions since 1977.

CGFNS helps foreign-educated healthcare professionals live and work in their country of choice by assessing and validating their academic and professional credentials.

Mukul's varied position includes managing relationships with government stakeholders, NGOs, and recruiters. He has previously served as Co-Interim CEO and Chief of Strategy and Government Affairs.

Together, we cover:

🔴 Market trends: Why do nurses come, and how can we attract more? The potential of internationally educated nurses: To what extent can they solve the nursing shortage? What are the shortcomings?

🔴 Advice on getting started for facilities: Should they use agencies or try going direct? What are the immigration procedures?

🔴 Ongoing challenges to recruiting international nurses: What are the barriers? New Green cards are currently frozen, why and for how long? Creating a great in-house welcome: How to retain international nurses?

🔴 Preparing nurses for credentialing: What's required of international candidates?

🔴 Emerging technologies improving the process: What should facilities keep an eye on?

Watch this webinar on video and find out more about Nurse Recruitment Experts’ non-job board sourcing methods: https://nurserecruitmentx.com/

Generative AI is here to stay. It's the ability to create text or image content with a few prompts. For example - "write a job ad for this description, make it exciting and disruptive".

Chat GPT (and tools that integrate with it) presents an exciting opportunity to improve your nurse job advertisements, communicate with candidates, and improve interview show-ups.

Watch this conversation on YouTube at https://www.youtube.com/watch?v=ySemELmDvwA.

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! https://nurserecruitmentx.com/

Is the retention of skilled nurses on your mind? In today's dynamic healthcare environment, retention is more than a necessity - it's a strategic imperative. Recognizing the challenges nurses face and addressing them head-on is the key to building a resilient and committed nursing workforce.

On this episode, three nurse recruitment experts discuss the nurse retention strategies that have worked for them, and strategies they’re focusing on now and for the coming year.

Our speakers on this episode are:

• Whitney Floyd, Regional Talent Engagement Manager, PAM Health
• Molly Weaver, Founder of Sunflower Talent Strategies
• Patrick Thiele, Chief Revenue Officer, Nurse Recruitment Experts

Listen in as we explore this critical issue and share steps you can take to reduce attrition and keep more of your nurses in your organization.

And:

• As discussed in this episode, our "21 Cutting-Edge Nurse Recruitment Strategies 2023" blog post is here: https://nurserecruitmentx.com/blog/nurse-recruitment-strategies/
• Learn more about Nurse Recruitment Experts’ boutique nurse recruitment service and non-job board sourcing methods at https://nurserecruitmentx.com/

Are you ready to gain valuable insights and 'light bulb' moments from over 40 interviews on leadership?

In this episode we interview Jeff Lackey, host of the "Growing Your Business With People" podcast. Jeff - former VP of TA at CVS Health shares his 5 key pillars on leading successful teams, as shared by his podcast guests.

Whether you're leading a hospital HR department, looking to optimize operations, or searching for strategies to boost retention and recruitment, this episode is tailored just for you.

Our healthcare-focused episode touches upon building and leading departments and teams, saving costs by optimizing internal operations and bringing processes in-house, choosing and getting the most out of vendors, retention strategies, and recruitment marketing know how.

Listen and embark on a journey of healthcare leadership excellence.

Learn more about Nurse Recruitment Experts’ boutique nurse recruitment service and non-job board sourcing methods at https://nurserecruitmentx.com/

Summer's over and ghouls are popping up in gardens across the country. As time passes quickly, it's essential for nurse recruitment teams to look ahead to 2024.

This episode covers the favored approaches to 2024 being implemented by leaders from 13-hospital, Michigan-based health system McLaren Healthcare.

Jennifer DiSanza, Talent Acquisition Director, and Cynthia Johnson, Recruitment Manager, share their insights, best practices, and real-world success stories, ensuring you're well-equipped to overcome the challenges of nurse recruitment in 2024 and beyond.

Learn more about Nurse Recruitment Experts’ non-job board sourcing methods at https://nurserecruitmentx.com/

Healthcare layoffs and reduction in force (RIF) announcements are popping up regularly. In fact, reports show that this continues to trend upward in 2023. These cuts have had a profound impact on frontline healthcare providers as well as the nurse Talent Acquisition and HR teams that remain. How can these employees continue to thrive in the midst of such changes?

On this podcast, we discuss this issue with our guest Iqbal Atcha. With nearly 30 years experience in healthcare and TA, Iqbal shares his observations and advice as a Career Consultant with Atcha International Consulting, host of The Healthcare and Higher Podcast, and President Elect of the National Association for Health Care Recruitment (NAHCR).

Hear our conversation with Iqbal about:
- The upward trend of layoffs/RIFs in healthcare.
- The impact these cuts have on the healthcare providers and nurse/healthcare TA teams who are left behind.
- Ideas for how to move forward in your role following cuts within your organization.
- How to find inspiration and stay grounded during turbulent times.

Watch this webinar on video and find out more about Nurse Recruitment Experts’ (NRX) non-job board sourcing methods at: https://nurserecruitmentx.com/podcast/thriving-through-healthcare-layoffs/

Check out NRX's “Nurse Retention Report 2023”: https://nurserecruitmentx.com/nurse-retention-report/

Search for Iqbal's "Healthcare and Higher" podcast on your app of choice or visit https://atchainternational.com/podcast-healthcare-and-higher/

Brandi Vines returns to share more of her creative nurse recruitment and retention strategies.

Brandi is a healthcare staffing heavyweight. She has over 15 years of leadership experience in the nation's largest providers of nurse staffing agencies, including Cross Country and AMN. Most recently Vice President at HealthTrust (HCA subsidiary), she was responsible for managing $100m+ revenue.

Listen in as Brandi and Adam discuss:

- Brandi's fundamental nurse recruitment practices.
- Her approach to sourcing nurses for hard (and even harder) to-fill positions.
- Brandi's advice to interview for success.
- Motivational guidance to elevate your career in nurse recruitment.
- Insights into the world of nurse staffing, and how you should interact with it.

Find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit: https://nurserecruitmentx.com/

Most recently Vice President at HealthTrust (HCA Subsidiary), Brandi is a leading executive in Healthcare Staffing. She has over 15 years leadership in the nation's largest providers of Nurse staffing.

Listen in to hear Brandi's creative nurse recruitment and retention strategies.

You can also watch this conversation on YouTube at https://www.youtube.com/live/RJ9td0Q5eHQ?si=jpxmEU0EqaBqt17_

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit https://nurserecruitmentx.com/

According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns.

In this pod, we'll delve into 5 nurse recruitment texting tips:

1) Voice. 2) Timing. 3) Scale. 4) Calls to action. 5) Channel.

Listen to this pod from Nurse Recruitment Experts and text nurses for success.

You can also watch this webinar on YouTube at https://www.youtube.com/watch?v=LVK52RJYHz8

And find out more about Nurse Recruitment Experts’ non-job board sourcing methods! Visit https://nurserecruitmentx.com/

Applichat Healthcare, a rising player in the healthcare staffing industry, is thrilled to announce its rebranding as “Nurse Recruitment Experts.”

This strategic rebranding reflects the company’s commitment to enhancing its focus on amplifying the nurse recruitment of healthcare providers.

Listen for all the details!

And as announced during the event, click here to sign up for the free trial of Nurse Recruitment Experts' nurse recruitment services: https://applichat.typeform.com/nrxfreetrial

You can also watch the video of this event on YouTube at: https://nurserecruitmentx.com/applichat-healthcare-rebranding/

Can your organization address its existing nursing shortage without sourcing new candidates?

Bradley Di Paolo, CEO of Candidate Hub, challenges Healthcare Recruitment teams to revive their nurse recruitment using existing data. Together, we explored low-cost, high-value Nurse recruitment strategies that utilize your ATS, saving you money on agencies and job boards.

Key topics covered:

- The role of Applicant Tracking Systems (ATS): Discovering how ATS platforms can streamline and optimize your nursing recruitment process.

-Creative nurse recruitment strategies: Exploring innovative approaches to attract and engage nursing professionals, including social media campaigns, referral programs, and more.

- Nurse retention strategies: Addressing the issue of nurse turnover and discussing effective techniques to enhance employee satisfaction, engagement, and retention.

- Best practices and success stories: Learning from real-world examples of organizations that have successfully implemented nurse recruitment strategies utilizing their ATS.

Whether you are a healthcare administrator, a recruitment professional, or an HR manager looking to enhance your organization's nurse recruitment and retention strategies, this webinar is designed to provide you with practical insights and actionable strategies. Join us to gain a competitive edge in securing top nursing talent and building a resilient healthcare workforce.

As CNO, Cathy Wichman helped a rural hospital reduce Travel Nurse spending by $1,000,000. Using creative nurse recruitment and retention strategies, Cathy skillfully hired from outside the area and gave nurses a reason to stay. We asked Cathy 10 quick-fire questions to get to the root of her success, and discover how you can do it too. In this webinar, you will learn: ◼️ Proven strategies to recruit and retain nurses for rural hospitals. Innovative approaches to overcome challenges in nurse recruitment in remote areas. ◼️ Effective utilization of technology and digital platforms for reaching qualified candidates ◼️ The role of community engagement and partnerships in attracting nursing talent ◼️ Cost-saving measures to reduce reliance on expensive traveler nurses ◼️ Real-life success stories and case studies from rural hospitals that have achieved significant savings Don't miss this opportunity to gain valuable insights and actionable strategies that can transform your rural hospital's nurse recruitment process, leading to substantial cost savings and improved patient care.

According to technology market research firm Radicati, the average open rate for a text marketing campaign is 98% – a huge contrast to the 20% average open rate of email marketing campaigns. The response rate for text campaigns is also higher – 45% for texts compared to 6% for emails. And whereas SMS promotions have a 19% click-through rate, the average click-rate for email campaigns is 2.62%.
How can your hospital's recruiters/sources use the power of texting to engage more nurses?
Here we talk about:
✔️ An introduction to the best recruitment texting platforms.
✔️ Using language to craft creative & engaging messages.
✔️ The best message & campaign lengths.
✔️ Expert tips on sourcing candidate data to outreach to.

Ever feel like your team's "pitch" to a candidate falls on deaf ears? Why you keep getting ghosted? How to attract more, better-engaged responses?  

This webinar will cover the secrets to using your target candidates own language & feedback when speaking to them.  

✔️ Why your vocabulary as a recruiter must adapt to the candidate market.  

✔️ How to gather candidate's verbige.  

✔️ Best ways to systemize the deployment of candidate's language across a team.  

✔️ Tracking the success of each message, testing, and electing a winner.

Blake Thiess leads Talent Acquisition at Prestige Care. An energetic and forward-thinking leader, he has invaluable advice to share on attracting more applicants, managing regional recruitment teams, & lowering agency spend. Enjoy!

70% of nurses in YOUR area visit Facebook or Instagram every month. In this episode, we speak to Danyelle Felchner, who knows all about:

• How to reach them.
• How to engage.
• How to communicate your employer brand to them.
• How to turn them into job candidates.

Know social media is a gold mine but can´t find your pickaxe? Listen to this episode with Danyelle Felchner from Memorial Health System