Every day and in just under 10 minutes, podcasting pioneer and futurist Evo Terra brings you forward-looking insights, critiques, and analysis on the business of podcasting. His contrarian viewpoint often runs counter to conventional wisdom, and his no-nonsense style will get you thinking about where you and your show fit into the ever-changing podcast movement.
We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.
Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the later, with one caveat and three supporting reasons why.
If you've written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel?
Algorithms will soon infect podcast just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
How much time are you wasting looking at your business-focused podcast’s stats?
Stats are important. They tell you how well your business is functioning. Podcasts also have stats. They exist to ensure your podcast is functioning properly.
At least that’s the theory. In practice, business owners with podcasts probably aren’t getting the right picture by looking at the stats of their podcast. Allow me to explain.
It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined.
In this short episode, I'll encourage you to think differently about your podcast by examing two key questions:
Why do you podcast the way you podcast?
What do you want to get out of your podcast?
Understanding your unique answers to these questions will help make a better podcast. Bonus: Ask yourself these questions continually. But now I'm spoiling tomorrow's episode...
While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking.
But actually, what might be a terrifying change for you can often be the catalyst your audience is looking for. In fact, changes you make to how your show sounds can re-spark their interest to share your program with others.
In this short episode, I'll do my best to convince you that change is good, as well as provide some ideas on how changes to your physical space can often (always?) make your podcast better. And all this week, I'll cover other aspects of change for your podcast.
As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst apocalypse we can imagine for the industry.
In this short episode, I'll dig into the challenges facing the companies and entrepreneurs that have that as goal or business model. And I'll dig into how such a future might play into the hands of the new push for privacy and more intimate communication.
In the end, it's probably not the future we want to see. But a version of it might happen, so it's good to mentally prepare.
To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's only a matter of when, not if, unscrupulous black-hat scammers try to rig the game.
In this short episode, I'll share one possible scenario that looks a lot like the black-hate SEO game of the late '90s and early '00s. Back then, it was common to display white text on a white background at the bottom of the page. No human would see it (unless they viewed the source of the page), but the at-the-time dumb robots would happily add that text to the visible text on the page. Back then, more instances of the keyword would almost guarantee you a spot on the first page of search results for that phrase.
Today, the most used search algorithms for podcasts are even dumber than these early efforts. And that's a fertile breeding ground for bad behavior and shady businesses to do chart manipulation on a whole new scale. Don't fall for it!