Podcast Pontifications

Podcast Pontifications

By Simpler Media Productions
Every day and in just under 10 minutes, podcasting pioneer and futurist Evo Terra brings you forward-looking insights, critiques, and analysis on the business of podcasting. His contrarian viewpoint often runs counter to conventional wisdom, and his no-nonsense style will get you thinking about where you and your show fit into the ever-changing podcast movement.
More places to listen

More places to listen

What To Do When You're Overwhelmed By Podcasting Changes [Episode 182]
With all the news coming out about Apple Podcast’s changes, Spotify’s changes, and seemingly every other podcasting service also changing… It's just exhausting. Do you need a break?
02:04
June 6, 2019
What Apple's Big Changes From WWDC19 Mean For Your Podcast [Episode 180]
Yesterday was the keynote address from Apple’s developers’ conference. As expected, they announced several changes that will impact podcasters. Here’s exactly what you need to do right now.
09:51
June 4, 2019
Podcasters Are Making It Too Hard For New Listeners Wide [Episode 179]
We all want more new listeners to our podcasts, and we all want to follow best practices for our podcasts. Ironically, an accepted best practice in podcasting might be getting in the way of new listeners enjoying your show.
09:28
June 3, 2019
3 Reasons To Make A Bold Podcast in 2019 [Episode 178]
Should you follow well-established, well-trodden ground for your next podcast? Or should you break away from the norm and do something very bold. I recommend the later, with one caveat and three supporting reasons why.
09:22
May 30, 2019
It's Not OK For Your First Business Podcast Episode To Suck [Episode 177]
If you've written and published anything beyond an email or a Tweet, you know that first drafts suck. The same is true for your first attempt at recording a podcast episode for your business. Here’s a tip: Don’t publish content that sucks.
09:05
May 29, 2019
Podcasting At The Top, Middle, & Bottom Of The Funnel [Episode 176]
Are episodes of your podcast “the thing” at the bottom of your marketing funnel? Or are you using them at the top of the funnel? What about as content in the middle of the funnel? And what the heck is a marketing funnel? 
09:39
May 28, 2019
The Future Of Podcasting Might Be Stealing From Instagram Stories [Episode 175]
Instagram stole the idea of Stories from Snapchat. Can podcasters steal it again to provide a new approach to (and service for) podcasting?
09:35
May 23, 2019
Will The Algorithm Love Your Podcast? [Episode 174]
Algorithms will soon infect podcast just as they’ve infected every other digital medium. How “fair” will these algorithms be to your podcast? Or how drastically will you need to change your show to stay relevant?
09:48
May 22, 2019
Making Room For Purposely Tiny Podcasts [Episode 173]
Podcasting is the next big revolution. Or is it? Maybe the word big, and all the assumptions that come with that word, is holding more than one podcaster back.
09:46
May 21, 2019
What Business Podcasters Can Learn From Game of Thrones and the Indy 500 [Episode 172]
Which do you think is bigger: the series finale of Game of Thrones or the Indy 500? Both have great lessons for business-focused podcasters.
09:24
May 20, 2019
3 Tips To Perfect Alignment Between Your Podcast And Your Business’ Brand [Episode 171]
As a business owner, you know how to make sure your business brand is on point. Here’s how to apply those same techniques to your business-focused podcast.
09:28
May 16, 2019
How To Produce A Podcast On Your Business’ Schedule [Episode 170]
Conventional wisdom will have you believe that you have to produce a podcast every single week. But that's not true for most businesses. Here are three better ways, with three great benefits, to take your brand’s podcast in a better direction.
09:44
May 15, 2019
Going Business-First With Your Podcast Is A Smart Business Move [Episode 169]
What's in your podcast says a whole lot about your brand. So why not go business-first to set your show apart from the rest? (Hint: your potential customers will love it!) 
09:41
May 14, 2019
Is Podcasting Harming Your Brand? [Episode 168]
A podcast can be a great way to add to the brand you’ve worked hard to build. But a poorly executed show can quickly undo all that good will and actively damage your brand irreparably. 
08:46
May 13, 2019
Google Just Made Podcast Websites Really, Really Important [Episode 167]
Google has finally incorporated podcast episodes in search results in listings that are playable directly from SERPs (search engine results pages).
09:33
May 9, 2019
The Business Case For Ignoring Podcast Statistics [Episode 166]
How much time are you wasting looking at your business-focused podcast’s stats? Stats are important. They tell you how well your business is functioning. Podcasts also have stats. They exist to ensure your podcast is functioning properly. At least that’s the theory. In practice, business owners with podcasts probably aren’t getting the right picture by looking at the stats of their podcast. Allow me to explain.
09:34
May 8, 2019
Canned vs. Fresh: (Podcast Intros, Not Veggies) [Episode 165]
The intro of your show is incredibly important for setting the style and the tone of your program. But trends are changing. Are you keeping up?
09:40
May 7, 2019
xIs Podcasting Wrong About Time-Shifted Media? [Episode 164]
A new wave of shows releasing episodes at a very specific time of the day has me questioning some long-held notions.
09:46
May 6, 2019
How Facebook's Pivot to Privacy Will Impact Your Podcast [Episode 163]
Zuck & Co seem committed to killing your Facebook Timeline. That's gonna leave a mark on your podcast promotional efforts.
09:42
May 2, 2019
It's OK To Let Podcasting Changes Pass You By... For Now [Episode 162]
Two quick survival tips for podcasters overwhelmed by the increasing rate of change.
07:52
May 1, 2019
Free Podcast Hosting or SPHaaS (Subsidized Podcast Hosting as a Service)? [Episode 161]
You say "free podcast hosting" like it's a bad thing... (and so have I!)
08:55
April 30, 2019
A Podcaster's Guide To A Podcast Purge [Episode 160]
Out with the old and in with the new, podcaster!
09:17
April 29, 2019
Podcast Copyright & Syndication In Conflict [Episode 159]
Sure we want our podcasts to be where listeners are. Well, as long as that makes good business sense for you.
09:32
April 25, 2019
Upgrading Your Podcast: Incremental or Overhaul? [Episode 158]
Knowing how much you should spend is every bit as important as how much you can.
08:43
April 24, 2019
How Podcasters Can Win The Podcast App War [Episode 157]
The only way to win the game is... to play everywhere!
09:12
April 23, 2019
Making Room For Dissent In Podcasting [Episode 155]
Yes, group-think happens even in diverse industries like podcasting.
09:04
April 18, 2019
Pitching Your Podcast To Non-Listeners [Episode 154]
Ways to convince your customers/contacts to give your podcast a chance, even if they don't listen to podcasts on the regular.
09:32
April 17, 2019
Leaning Into The Love Of Your Podcast [Episode 153]
You get to define pride, success, and the right level of effort. Not me.
09:10
April 16, 2019
Downward Spiral From Leadership To Legacy [Episode 152]
How to fight the fear and stay in a leadership role in podcasting.
08:47
April 15, 2019
The Growing Trend Of Not Subscribing To Podcasts [Episode 151]
Many listeners of podcasts are happily consuming podcasting content without clicking the subscribe option... ever.
09:07
April 11, 2019
Re-Establishing A Podfaded Show [Episode 150]
Three steps for bringing a podcast back from the dead. (No, it's not about zombies!)
09:13
April 10, 2019
Daily Podcasting: Should You Make The Switch? [Episode 149]
Do you have what it takes to give your listeners 5x more content than you deliver today?
09:29
April 9, 2019
Broadcasters Killed The Podcasting Star [Episode 148]
Radio and podcasting aren't as oil and water as you think.
08:37
April 8, 2019
Control The Future Of Your Podcast [Episode 147]
No crystal ball needed. Just three skills you can start working on today.
09:28
April 8, 2019
Control The Listener Experience Of Your Podcast [Episode 146]
Who controls whether someone listens to your podcast or not? You do.
08:43
April 3, 2019
You Control The Quality Of Your Podcast [Episode 145]
Great content doesn't require great gear. Just a quality-minded person at the helm.
08:31
April 2, 2019
Controlling Your Podcasts' Distribution [Episode 144]
Just because you can now distribute every episode of your show to every distribution point... should you?
09:15
April 1, 2019
Changes To Podcasting Are Just Getting Started [Episode 143]
How to stay updated without driving yourself crazy. I hope?
09:24
March 28, 2019
Change Your Mind About Your Podcast [Episode 142]
It sounds kind of obvious that the way you think about your podcast impacts your podcast. That's because it is obvious. But like most other obvious things, it's not the kind of thing often re-examined. In this short episode, I'll encourage you to think differently about your podcast by examing two key questions: Why do you podcast the way you podcast? What do you want to get out of your podcast? Understanding your unique answers to these questions will help make a better podcast. Bonus: Ask yourself these questions continually. But now I'm spoiling tomorrow's episode...
07:40
March 27, 2019
Change Your Podcast Hosting Relationship [Episode 141]
Why you need to cozy up to the company that keeps your podcast alive.
08:54
March 26, 2019
Change Your Location, Change Your Podcast [Episode 140]
While change is scary for many, and the unknowns with changing where/how you record/produce your podcast seems like potential boat rocking. But actually, what might be a terrifying change for you can often be the catalyst your audience is looking for. In fact, changes you make to how your show sounds can re-spark their interest to share your program with others. In this short episode, I'll do my best to convince you that change is good, as well as provide some ideas on how changes to your physical space can often (always?) make your podcast better. And all this week, I'll cover other aspects of change for your podcast.
08:51
March 25, 2019
APODCalypse Endgame: When Literally Everyone Has A Podcast [Episode 139]
As mass adoption of podcasting continues, it's becoming easier and easier to create a podcast. And while that sound lovely, fair and idyllic, a world where literally every person has their own podcast might be the worst apocalypse we can imagine for the industry. In this short episode, I'll dig into the challenges facing the companies and entrepreneurs that have that as goal or business model. And I'll dig into how such a future might play into the hands of the new push for privacy and more intimate communication.  In the end, it's probably not the future we want to see. But a version of it might happen, so it's good to mentally prepare.
09:07
March 21, 2019
APODcalypse: What If Podcasting Fails... Again? [Episode 138]
Podcasting isn't new to failures and false starts. But can it survive a really, really big one?
08:50
March 20, 2019
APodCalypse: The Downfall Of Free Podcasts [Episode 137]
VCs will pressure podcasting to make even bigger returns. Will their focus on money squeeze out the free podcast content once and for all?
09:28
March 19, 2019
APODcalypse: Sub-Audible Keyword Stuffing? [Episode 136]
To properly index podcast content, sounds need to be converted to something like text, if only for a robot to parse through and make sense of. It's only a matter of when, not if, unscrupulous black-hat scammers try to rig the game. In this short episode, I'll share one possible scenario that looks a lot like the black-hate SEO game of the late '90s and early '00s. Back then, it was common to display white text on a white background at the bottom of the page. No human would see it (unless they viewed the source of the page), but the at-the-time dumb robots would happily add that text to the visible text on the page. Back then, more instances of the keyword would almost guarantee you a spot on the first page of search results for that phrase. Today, the most used search algorithms for podcasts are even dumber than these early efforts. And that's a fertile breeding ground for bad behavior and shady businesses to do chart manipulation on a whole new scale. Don't fall for it!
09:02
March 18, 2019
Focus On Business Goals With Your Podcast [Episode 135]
Sure, you have goals for your podcast. But how do those track back to measurable business goals?
09:24
March 14, 2019
Focus On Your Audience [Episode 134]
Stop making these two mistakes when talking to your audience, podcaster.
09:13
March 13, 2019
Focus on One Topic All Season Long [Episode 133]
Avoid burnout and make a better podcast? What's not to love?
08:43
March 12, 2019
Focus Collaboration For Focused Audience Growth [Episode 132]
How to build a "DIY network" to gain more of the right listeners to your podcast.
09:35
March 11, 2019
Exploring Podcasting's Explosive Growth In 2018 [Episode 131]
Triton Digital's Infinite Dial 2018 report is out, and there are lots of great nuggets that show just how much podcasting grew in 2018.
09:54
March 7, 2019
Picking Sides In The Politics Of Podcasting [Episode 130]
Forget left vs right. In podcasting, it's all about Advancing vs Conventional. Which side is right for you?
09:18
March 6, 2019
How Big Money Will Limit & Grow Podcasting At The Same Time [Episode 129]
Alternate title: Big Money Troubles In Little Podcasting, not starring Kurt Russell
09:01
March 5, 2019
Open Rate: Podcasting's Forgotten Metric [Episode 128]
It's easy to tell what percentage of your audience actually listens to your show. But are you ready for that harsh reality?
09:30
March 4, 2019
Stop Not Marketing Your Podcast [Episode 127]
Want your podcast to succeed as a business? Treat it like one.
09:25
February 28, 2019
Stop Competing With Your Guests [Episode 126]
How do you inject enough of "you" into an episode and still let your guest's knowledge/story shine through? It's not easy...
09:14
February 27, 2019
Stop Ignoring Your Podcast's Sound Quality [Episode 125]
Because it's 2019, and your clients and listeners deserve better from you.
09:04
February 26, 2019
Stop Trying To Run Ads On Your Podcast [Episode 124]
Don't see your self short and miss out on better opportunities for your show.
08:35
February 25, 2019
Podcasting Intrapreneurs Wanted [Episode 123]
Entrepreneurs got us this far. Now we need some podcasting natives to make the next wave of changes.
09:13
February 21, 2019
Getting Past Podcasting's Linear Past [Episode 122]
How the future might (finally) bring real choice to listeners of podcasts.
09:08
February 20, 2019
Do Subscriptions Help Or Hurt Podcasting? [Episode 121]
Making the case for something other than all-you-can eat.
09:12
February 19, 2019
Upping The Sound Quality Of Podcasts [Episode 120]
How smart speakers and active listening will create the perfect podcast listening experience for you.
08:17
February 18, 2019
The Coming Wave of Custom Podcast Apps [Episode 119]
When you're pushing more than just audio content to an app, are you still a podcaster? Who cares!
09:20
February 14, 2019
Are Podcasts Worth Paying For? [Episode 118]
Paid podcasting may just be the thing to push podcasting over the top in America.
09:21
February 13, 2019
The Future of Video In Podcasting [Episode 117]
Will video-focused podcasters ever overtake audio-only shows?
09:35
February 12, 2019
Live Podcasting Is Not Dead Simple [Episode 116]
Podcasting is sort of the antithesis of live radio. But those lines are blurring.
09:11
February 11, 2019
"Spotify Is Changing Podcasting! What Should My Podcast Do?" [Episode 115]
Exactly what podcasters should do in light of the sweeping changes Spotify is making in podcasting.
09:38
February 7, 2019
Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114]
Soon Facebook, Twitter, and LinkedIn might support native audio uploads.
08:21
February 6, 2019
Pride, Prejudice, & Podcasting [Episode 113]
Friends will forgive your little foibles. The public will judge you for it.
08:53
February 5, 2019
Moving Podcasting From Big Joke To Big Deal [Episode 112]
Are we finally getting to the place where podcasting is seen as serious content play?
09:24
February 4, 2019
Your Podcast Needs A Loyalty Program [Episode 111]
Reward your most loyal listeners and reap the benefits for your podcast.
09:32
January 31, 2019
Podcasting Needs Better Standards [Episode 110]
Let's remove the non-artistic choices from the process of podcasting, OK? It's 2019. This should be working better by now.
09:30
January 30, 2019
How To Stop Google From Ignoring Your Podcast [Episode 109]
Google would love to love your content, if only you'd let them.
09:28
January 29, 2019
Acute Solutions to Chronic Problems of Listener Growth [Episode 108]
Why short-term spikes might do more harm than good for you show.
09:28
January 28, 2019
When Robots Attack Podcasting! [Episode 107]
Loads of automation are already built in to modern podcasting. That's a trend that will continue.
09:06
January 24, 2019
Unmeasurable Metrics: Seeking Serendipity [Episode 106]
How not to be so rigid with your show that you miss out on opportunities.
09:15
January 23, 2019
The Art of Being Specifically Selfish [Episode 105]
How to stay focused on the things that truly matter (and how to measure them!)
08:32
January 22, 2019
It Will Never Be Easier To Make A Good Podcast [Episode 104]
There's a reason you won't find an "Easy" button on your latest podcasting gadget.
09:06
January 21, 2019
Exposing Your Business' Podcast To The Public [Episode 103]
Stop hiding your business' podcasting efforts. Showcase it to your customers and the world!
09:43
January 17, 2019
How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]
Though negotiating bar tabs is up to you.
09:23
January 16, 2019
Will Podcasting Ever Become A Growth Channel? [Episode 101]
Probably not in the way you think. But there are better ways.
09:25
January 15, 2019
Finding Your Groove & Escaping The Rut [Episode 100]
Routines are good until they start limiting your vision. Know the signs.
08:52
January 14, 2019
Are You Making A Podcast or A Can Of Beans? [Episode 99]
Easy ways (to say, not implement) to make sure you keep commoditization at bay with your podcast.
09:20
January 10, 2019
Building Resilience Into Your Podcast [Episode 98]
The case for making it easy for your podcast to recover from someone else's failed business.
09:19
January 9, 2019
In Defense of Seasons [Episode 97]
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
09:19
January 8, 2019
From Streaming Audio To Revenue Streams [Episode 96]
It's easy to launch a Patreon account for your podcast. But should you?
09:35
January 7, 2019
Promoting Your Podcast To The Clueless [Episode 95]
More people don't listen to podcasts than do, so don't think podcasting experts have all the answers.
09:11
January 3, 2019
Why A Business Podcast Is Better Than A Website [Episode 94]
Breathing new life into your static values and mission statements with a podcast.
08:24
January 2, 2019
2-Question Web-Presence Test [Episode 93]
Part 4: Know Your Podcast, Know Yourself
09:14
December 20, 2018
Eliminate The Bad Sounds [Episode 92]
Part 3: Know Your Podcast, Know Yourself
09:31
December 19, 2018
First & Last Impressions [Episode 91]
Part 2: Know Your Podcast, Know Yourself
09:44
December 18, 2018
Edit Content: Title, Description & Image [Episode 90]
Part 1: Know Your Podcast, Know Yourself
09:17
December 17, 2018
2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
09:11
December 13, 2018
Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]
You gotta have all three -- on every episode -- if you really want to connect with your audience.
08:44
December 12, 2018
10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]
It's not a question of "if" but "when" something in the podcast supply chain breaks. Are you prepared?
09:47
December 11, 2018
How Disney+ Will Impact Podcasting [Episode 86]
The coming discovery problem for video will be a boon for audio-only podcasters.
08:18
December 10, 2018
Podcasting's Missing Porn Problem [Episode 85]
What stops porn from taking over podcasting, and how that might change in the future.
09:37
December 6, 2018
Using VC Money To Quit Your Day Job [Episode 84]
How to leverage that money for your own success.
09:38
December 5, 2018
Podcasting's Holiday Paradox [Episode 83]
To break or not to break for the holidays?
09:31
December 4, 2018
The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]
An annual reminder that the podcasting scene has changed drastically in the last couple years. Are your processes still relevant?
09:11
December 3, 2018
Entanglement with Podcasting's Gatekeepers [Episode 81]
Podcast hosting companies didn't mean to become gatekeepers, but here we are.
09:59
November 29, 2018
600K+ Reasons Podcasters Can't Organize [Episode 80]
Hint: There's a lot of us. And we don't have many common goals.
09:34
November 28, 2018
Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]
Why you should start rewarding your loyal listeners now, even though it's hard.
10:04
November 27, 2018
Cooking Up A Podcast With Leftovers [Episode 78]
Repurposing content is a great way to feed your podcast.
09:42
November 26, 2018
Podcasting Is The New Book Publishing [Episode 77]
How skipping the printing press may be the best thing for your career.
09:55
November 21, 2018
Play For Free Or Pay Your Fee? [Episode 76]
Unconventional thoughts on how to make a successful podcast without having a blockbuster show.
09:03
November 20, 2018
Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75]
Why audio aggregation apps should command more of your attention, podcaster.
09:03
November 19, 2018
Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74]
How to break your own bubble to make better episodes of your show.
09:38
November 15, 2018
Your Podcast Is Bigger Than Your Feed [Episode 73]
Are new players like Pandora big enough to change the fundamental nature of podcasting? Yes. And that's a good thing.
09:22
November 14, 2018
Has Google Given Up On Podcasting? [Episode 72]
Or do they see a different vision of the future than what many podcasters assume?
09:30
November 13, 2018
Searching For Your Podcast's Niche [Episode 71]
Good news: people are already telling you exactly what they would like in your podcast.
09:26
November 12, 2018
Don't Let A Hacker Steal Your Podcast [Episode 70]
The 10-minute fix to make sure bad actors don't ruin that good thing you've got going.
09:47
November 8, 2018
Merging Your Way To Podcasting Competency [Episode 69]
How companies and producers can join forces to make an instant podcast hit.
09:21
November 7, 2018
Is The "Just Launch" Mentality Bad For Podcasting? [Episode 68]
One man's struggles with being honest... to a fault.
09:22
November 6, 2018
Niche-ing Down On Daily Podcasts [Episode 67]
Five things to consider before you start recording your daily podcast.
09:14
November 5, 2018
Relating America's Car Obsession To Its Dominance In Podcasting [Episode 66]
Rethinking the value of creating content and the Sunday driver.
09:32
November 1, 2018
No, Podcasting Hasn't Jumped The Shark. But... [Episode 65]
... there are a few troubling trends that you might want to watch out for.
09:40
October 31, 2018
EATing Your Way To A Successful Podcast [Episode 64]
How experts with authority can build trustworthiness with their podcast.
09:29
October 30, 2018
Don't Micromanage The Future Out Of Your Podcast [Episode 63]
It's good to be informed and to ask questions. But sometimes, you just have to trust your podcast consultant.
09:28
October 29, 2018
Atomizing Your Podcast [Episode 62]
"How do you eat an elephant? One bite at a time". Many new or would-be podcasters find filling content every week rather daunting.
09:09
October 25, 2018
What NOT To Put In Your Podcast Outro [Episode 61]
Three things to think about, and one thing to never, ever do.
09:05
October 24, 2018
Podcasting Over The Intranet? [Episode 60]
Making hyper-niche content that humanizes your company communications.
09:23
October 23, 2018
Overcoming Podcasting's Creativity Paradox [Episode 59]
How adding artificial constraint helps you be more creative with your show.
09:26
October 22, 2018
Embracing Podcasting's Punk Rock Roots [Episode 58]
Without wearing a spiked collar under your business shirt.
09:29
October 18, 2018
The Art Of Renting Out Your Podcast [Episode 57]
Because you deserve a break from your podcast. Why not give someone else a break with it?
09:26
October 17, 2018
You, We, and The Audience Makes Three [Episode 56]
Because the words used on your show to talk about those three entities matter.
08:52
October 16, 2018
Choose Your Own Future, Podcaster! [Episode 55]
There are pitfalls to letting a podcast aggregator do too much for you.
09:11
October 15, 2018
The Rise And Fall of Podcast SEO [Episode 54]
Why efforts to game podcast algorithms are doomed.
09:33
October 11, 2018
My Podcast Can Beat Up Your Facebook Live [Episode 53]
Most video views are only for a few seconds. Podcasting? Almost all. We win.
09:47
October 10, 2018
What's The Frequency, Podcaster? [Episode 52]
3 things to consider to find the right publishing cadence for your podcast.
09:26
October 9, 2018
In Support of Single-Issue Podcasting [Episode 51]
Don't fall into the trap of thinking your listeners (or potential listeners) are monolithic.
09:16
October 8, 2018
Building Community for Your Business Podcast [Episode 50]
Businesses have a built in community just waiting to be "activated" -- their customers!
09:24
October 4, 2018
Science Says Monkey With Your Podcast [Episode 49]
4 actions to help you keep your audience's brains engaged with your podcast.
09:15
October 3, 2018
Podcast Experts Are Not Your Friends [Episode 48]
We have our own agendas, and they may not line up to your objectives.
09:33
October 2, 2018
Podcasting Like An Influencer (Even For Your Business) [Episode 47]
Can you bring the mindset of being public and prolific to your podcast as you are launching?
09:58
October 1, 2018
The Real Line That Divides Podcasters [Episode 46]
Those who look back at podcasting's history with affection vs those who are more interested in the future of podcasting.
09:28
September 27, 2018
Stealing Money To Pay For Podcasting [Episode 45]
How you can steal money from the marketing or advertising budget to pay for podcasting.
09:41
September 26, 2018
Exploring Podcasting's Effort Hockey Stick [Episode 44]
4 types of podcast and their efforts explained.
09:31
September 25, 2018
You've Launched Your Podcast. Now What? [Episode 43]
Battling four myths of podcast launch with better ideas that will achieve results.
09:36
September 24, 2018
Marketing your podcast to the TOP! [Episode 42]
How can you build your audience to 50,000 listeners?
09:31
September 20, 2018
I Think We Have Business Podcasting All Wrong [Episode 41]
Podcasting is big enough to handle many different "publishing" approaches.
09:14
September 19, 2018
The BFR Approach to Podcasting [Episode 40]
4 key lessons podcasters can learn from SpaceX.
09:39
September 18, 2018
Podcasting's Growth: Bigger Audience or Just More Playgrounds? [Episode 39]
Unpacking where the growth in podcasting is really happening.
09:32
September 17, 2018
Sept 12 2018: The Rise of Skynet of Podcasting? [Episode 38]
Programatic ads for podcasts (done the right) way are just around the corner. Maybe?
09:53
September 13, 2018
From Penny Press To Podcasting Powerhouse [Episode 37]
Stitcher goes big time.
09:34
September 12, 2018
Podcasting Your Way Through Your Existential Crisis [Episode 36]
Three tips for surviving the inevitable questioning of why you are doing this.
09:42
September 11, 2018
How Apple and Twitter Are Disrupting Audio [Episode 35]
Will big moves from big players cause ripples in the podcasting ecosystem?
09:26
September 10, 2018
Yes, Netflix Will Save Podcasting [Episode 34]
Because new listeners don't want to wade through a cluttered mess.
09:32
September 6, 2018
Is Your Business Podcast Worth $100,000? [Episode 33]
There's more to podcasting for a business than just talking into a microphone.
09:44
September 5, 2018
IAB Compliance Won't Save Podcast Advertising [Episode 32]
The hidden logistics problem that hinders podcast advertising's growth.
09:23
September 4, 2018
Do We Need Physical Therapy for Podcasts? [Episode 31]
----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
06:15
August 30, 2018
Podcast Discovery In 2026 [Episode 30]
The directories as we know them today simply don't scale.
09:27
August 28, 2018
You Say Podfading Like It's A Bad Thing [Episode 29]
Not everything is meant to last forever, right?
09:31
August 27, 2018
Your Strategy Is Showing, Podcaster! [Episode 28]
Should be subtle or overt in your messaging?
09:41
August 23, 2018
What Iron Man Can Teach Podcasters About The Future [Episode 27]
How podcasting changes when we move from buttons to voice-activated controls.
09:21
August 22, 2018
Pitch or Launch It? How To Start A New Podcast [Episode 26]
How much up front work should you do for your podcast?
09:22
August 21, 2018
The Bad News About Social Media Marketing & Podcasting [Episode 25]
Social media is great. But it's not the answer to your podcast's problems.
09:16
August 20, 2018
Why RSS Feeds For Podcasts Need To Die [Episode 24]
Why the common RSS implementation is limiting for podcasts.
09:10
August 16, 2018
Apple Put The Kibosh On Gray Hat Podcasting Practices [Episode 23]
To a better, cleaner, and less-spammy Apple Podcasts experience!
09:31
August 15, 2018
What Jerry Seinfeld Can Teach Podcasters [Episode 22]
Comedians In Cars Getting Coffee might be the perfect podcast format.
08:59
August 14, 2018
Stop Podcasting Too Close To The Ball [Episode 21]
Don't let your release schedule drive your production schedule!
09:23
August 13, 2018
Can We Still Podcast In A Post-Apple/iTunes World? [Episode 20]
Because it's always smart to plan for the future. Even unlikely ones.
08:27
August 9, 2018
What Alex Jones Can Teach Podcasters [Episode 19]
Three lessons for podcasters, even if you hate the guy.
09:30
August 8, 2018
Nice Podcasters Finish First [Episode 18]
All the things you should do after you hit PUBLISH.
09:27
August 7, 2018
The Secret To Growing Podcasting Is More IHNIs [Episode 17]
The best way you can be a steward of podcasting for others.
09:49
August 6, 2018
Podcasters: Stop Making Sh**ty Show Notes! [Episode 16]
They're much too valuable to be considered as an afterthought.
09:03
August 2, 2018
Is Google Podcasts Making A Play For Everyone? [Episode 15]
Prepare for sweeping changes coming to podcasting.
09:15
August 1, 2018
5 Ways To Quickly Grow Your Business Podcast [Episode 14]
Smart ways for business podcasts to grow their audience.
09:31
July 31, 2018
Are Conferences and Meetups Good For Business Podcasters? [Episode 13]
A guide to getting the most out of a conference to help your podcast.
09:32
July 30, 2018
Does Your Podcast's Brand Match Your Business? [Episode 12]
A simple exercise to help you better understand and convey your brand with a podcast.
09:52
July 26, 2018
There's More To Podcasting Than Just Interviews [Episode 11]
5 ideas for your business podcast to take you beyond the interview.
09:32
July 25, 2018
Perfection Isn't The Enemy of Podcasting [Episode 10]
Balance of "easy" an "great sound" for your podcast.
09:17
July 24, 2018
Why You Should (Happily) Pay For Podcast Hosting [Episode 9]
Because you aren't made of time, either.
08:48
July 23, 2018
Business Podcasters Need To Be Writers Too [Episode 8]
The microcopy podcasters need to write for each and every episode.
10:58
July 19, 2018
What IGTV Can Teach Business Podcasters [Episode 7]
What podcasters can learn from Instagram TV stars.
07:51
July 18, 2018
Podcasting Now More Popular Than Blogging [Episode 6]
Tips for professional bloggers getting into podcasting.
09:44
July 17, 2018
What Podcasters Can Learn From Sandwich Makers [Episode 5]
Why you should stop building your show the way listeners consume your episodes.
08:43
July 16, 2018
Optimizing the Listener Experience for Noobs [Episode 4]
A small list of items your podcast page MUST have.
08:34
July 12, 2018
Metrics-Based Subscriber Growth [Episode 3]
How to get strategic insights with free tools.
11:20
July 11, 2018
Math Is The Enemy Of Podcast Monetization [Episode 2]
The rumored "cash cow" that is podcast advertising probably isn't for you. Sorry.
12:09
July 10, 2018
Pontificating on Google Podcasts [Episode 1]
Evo started this show pontificating about Google Podcasts.
24:55
July 9, 2018
Make your own podcast for free with Anchor!