Podcast Pontifications

Podcast Pontifications

By Simpler Media Productions
Every day and in just under 10 minutes, podcasting pioneer and futurist Evo Terra brings you forward-looking insights, critiques, and analysis on the business of podcasting. His contrarian viewpoint often runs counter to conventional wisdom, and his no-nonsense style will get you thinking about where you and your show fit into the ever-changing podcast movement.
Available on 10 platforms
Podcasting Intrapreneurs Wanted [Episode 123]
Entrepreneurs got us this far. Now we need some podcasting natives to make the next wave of changes.
09:13
February 21, 2019
Getting Past Podcasting's Linear Past [Episode 122]
How the future might (finally) bring real choice to listeners of podcasts.
09:08
February 20, 2019
Do Subscriptions Help Or Hurt Podcasting? [Episode 121]
Making the case for something other than all-you-can eat.
09:12
February 19, 2019
Upping The Sound Quality Of Podcasts [Episode 120]
How smart speakers and active listening will create the perfect podcast listening experience for you.
08:17
February 18, 2019
The Coming Wave of Custom Podcast Apps [Episode 119]
When you're pushing more than just audio content to an app, are you still a podcaster? Who cares!
09:20
February 14, 2019
Are Podcasts Worth Paying For? [Episode 118]
Paid podcasting may just be the thing to push podcasting over the top in America.
09:21
February 13, 2019
The Future of Video In Podcasting [Episode 117]
Will video-focused podcasters ever overtake audio-only shows?
09:35
February 12, 2019
Live Podcasting Is Not Dead Simple [Episode 116]
Podcasting is sort of the antithesis of live radio. But those lines are blurring.
09:11
February 11, 2019
"Spotify Is Changing Podcasting! What Should My Podcast Do?" [Episode 115]
Exactly what podcasters should do in light of the sweeping changes Spotify is making in podcasting.
09:38
February 7, 2019
Podcasting's Unlikely Social Sharing Savior: Spotify [Episode 114]
Soon Facebook, Twitter, and LinkedIn might support native audio uploads.
08:21
February 6, 2019
Pride, Prejudice, & Podcasting [Episode 113]
Friends will forgive your little foibles. The public will judge you for it.
08:53
February 5, 2019
Moving Podcasting From Big Joke To Big Deal [Episode 112]
Are we finally getting to the place where podcasting is seen as serious content play?
09:24
February 4, 2019
Your Podcast Needs A Loyalty Program [Episode 111]
Reward your most loyal listeners and reap the benefits for your podcast.
09:32
January 31, 2019
Podcasting Needs Better Standards [Episode 110]
Let's remove the non-artistic choices from the process of podcasting, OK? It's 2019. This should be working better by now.
09:30
January 30, 2019
How To Stop Google From Ignoring Your Podcast [Episode 109]
Google would love to love your content, if only you'd let them.
09:28
January 29, 2019
Acute Solutions to Chronic Problems of Listener Growth [Episode 108]
Why short-term spikes might do more harm than good for you show.
09:28
January 28, 2019
When Robots Attack Podcasting! [Episode 107]
Loads of automation are already built in to modern podcasting. That's a trend that will continue.
09:06
January 24, 2019
Unmeasurable Metrics: Seeking Serendipity [Episode 106]
How not to be so rigid with your show that you miss out on opportunities.
09:15
January 23, 2019
The Art of Being Specifically Selfish [Episode 105]
How to stay focused on the things that truly matter (and how to measure them!)
08:32
January 22, 2019
It Will Never Be Easier To Make A Good Podcast [Episode 104]
There's a reason you won't find an "Easy" button on your latest podcasting gadget.
09:06
January 21, 2019
Exposing Your Business' Podcast To The Public [Episode 103]
Stop hiding your business' podcasting efforts. Showcase it to your customers and the world!
09:43
January 17, 2019
How To Convince Your Boss To Send You To A Podcasting Conference [Episode 102]
Though negotiating bar tabs is up to you.
09:23
January 16, 2019
Will Podcasting Ever Become A Growth Channel? [Episode 101]
Probably not in the way you think. But there are better ways.
09:25
January 15, 2019
Finding Your Groove & Escaping The Rut [Episode 100]
Routines are good until they start limiting your vision. Know the signs.
08:52
January 14, 2019
Are You Making A Podcast or A Can Of Beans? [Episode 99]
Easy ways (to say, not implement) to make sure you keep commoditization at bay with your podcast.
09:20
January 10, 2019
Building Resilience Into Your Podcast [Episode 98]
The case for making it easy for your podcast to recover from someone else's failed business.
09:19
January 9, 2019
In Defense of Seasons [Episode 97]
Many podcast pundits poo-poo seasons. So naturally, I have to take the contrarian opinion.
09:19
January 8, 2019
From Streaming Audio To Revenue Streams [Episode 96]
It's easy to launch a Patreon account for your podcast. But should you?
09:35
January 7, 2019
Promoting Your Podcast To The Clueless [Episode 95]
More people don't listen to podcasts than do, so don't think podcasting experts have all the answers.
09:11
January 3, 2019
Why A Business Podcast Is Better Than A Website [Episode 94]
Breathing new life into your static values and mission statements with a podcast.
08:24
January 2, 2019
2-Question Web-Presence Test [Episode 93]
Part 4: Know Your Podcast, Know Yourself
09:14
December 20, 2018
Eliminate The Bad Sounds [Episode 92]
Part 3: Know Your Podcast, Know Yourself
09:31
December 19, 2018
First & Last Impressions [Episode 91]
Part 2: Know Your Podcast, Know Yourself
09:44
December 18, 2018
Edit Content: Title, Description & Image [Episode 90]
Part 1: Know Your Podcast, Know Yourself
09:17
December 17, 2018
2 Reasons Podcasters Should Love The Idea of RAD [Episode 89]
One more step closer to having podcasting seen as a digital, not broadcast or OOH format. That's a good thing!
09:11
December 13, 2018
Podcasting Pillars for 2019: Character, Conviction, & Conceit [Episode 88]
You gotta have all three -- on every episode -- if you really want to connect with your audience.
08:44
December 12, 2018
10 Reasons Why You Are Not In Control Of Your Podcast [Episode 87]
It's not a question of "if" but "when" something in the podcast supply chain breaks. Are you prepared?
09:47
December 11, 2018
How Disney+ Will Impact Podcasting [Episode 86]
The coming discovery problem for video will be a boon for audio-only podcasters.
08:18
December 10, 2018
Podcasting's Missing Porn Problem [Episode 85]
What stops porn from taking over podcasting, and how that might change in the future.
09:37
December 6, 2018
Using VC Money To Quit Your Day Job [Episode 84]
How to leverage that money for your own success.
09:38
December 5, 2018
Podcasting's Holiday Paradox [Episode 83]
To break or not to break for the holidays?
09:31
December 4, 2018
The Best New Year’s Resolution For Seasoned Podcasters [Episode 82]
An annual reminder that the podcasting scene has changed drastically in the last couple years. Are your processes still relevant?
09:11
December 3, 2018
Entanglement with Podcasting's Gatekeepers [Episode 81]
Podcast hosting companies didn't mean to become gatekeepers, but here we are.
09:59
November 29, 2018
600K+ Reasons Podcasters Can't Organize [Episode 80]
Hint: There's a lot of us. And we don't have many common goals.
09:34
November 28, 2018
Ignore Most Today & Focus On The Best For Tomorrow [Episode 79]
Why you should start rewarding your loyal listeners now, even though it's hard.
10:04
November 27, 2018
Cooking Up A Podcast With Leftovers [Episode 78]
Repurposing content is a great way to feed your podcast.
09:42
November 26, 2018
Podcasting Is The New Book Publishing [Episode 77]
How skipping the printing press may be the best thing for your career.
09:55
November 21, 2018
Play For Free Or Pay Your Fee? [Episode 76]
Unconventional thoughts on how to make a successful podcast without having a blockbuster show.
09:03
November 20, 2018
Stop Obsessing Over Dedicated Podcast Listening Apps [Episode 75]
Why audio aggregation apps should command more of your attention, podcaster.
09:03
November 19, 2018
Learning (And Teaching) New Things For (And On) Your Podcast [Episode 74]
How to break your own bubble to make better episodes of your show.
09:38
November 15, 2018
Your Podcast Is Bigger Than Your Feed [Episode 73]
Are new players like Pandora big enough to change the fundamental nature of podcasting? Yes. And that's a good thing.
09:22
November 14, 2018
Has Google Given Up On Podcasting? [Episode 72]
Or do they see a different vision of the future than what many podcasters assume?
09:30
November 13, 2018
Searching For Your Podcast's Niche [Episode 71]
Good news: people are already telling you exactly what they would like in your podcast.
09:26
November 12, 2018
Don't Let A Hacker Steal Your Podcast [Episode 70]
The 10-minute fix to make sure bad actors don't ruin that good thing you've got going.
09:47
November 8, 2018
Merging Your Way To Podcasting Competency [Episode 69]
How companies and producers can join forces to make an instant podcast hit.
09:21
November 7, 2018
Is The "Just Launch" Mentality Bad For Podcasting? [Episode 68]
One man's struggles with being honest... to a fault.
09:22
November 6, 2018
Niche-ing Down On Daily Podcasts [Episode 67]
Five things to consider before you start recording your daily podcast.
09:14
November 5, 2018
Relating America's Car Obsession To Its Dominance In Podcasting [Episode 66]
Rethinking the value of creating content and the Sunday driver.
09:32
November 1, 2018
No, Podcasting Hasn't Jumped The Shark. But... [Episode 65]
... there are a few troubling trends that you might want to watch out for.
09:40
October 31, 2018
EATing Your Way To A Successful Podcast [Episode 64]
How experts with authority can build trustworthiness with their podcast.
09:29
October 30, 2018
Don't Micromanage The Future Out Of Your Podcast [Episode 63]
It's good to be informed and to ask questions. But sometimes, you just have to trust your podcast consultant.
09:28
October 29, 2018
Atomizing Your Podcast [Episode 62]
"How do you eat an elephant? One bite at a time". Many new or would-be podcasters find filling content every week rather daunting.
09:09
October 25, 2018
What NOT To Put In Your Podcast Outro [Episode 61]
Three things to think about, and one thing to never, ever do.
09:05
October 24, 2018
Podcasting Over The Intranet? [Episode 60]
Making hyper-niche content that humanizes your company communications.
09:23
October 23, 2018
Overcoming Podcasting's Creativity Paradox [Episode 59]
How adding artificial constraint helps you be more creative with your show.
09:26
October 22, 2018
Embracing Podcasting's Punk Rock Roots [Episode 58]
Without wearing a spiked collar under your business shirt.
09:29
October 18, 2018
The Art Of Renting Out Your Podcast [Episode 57]
Because you deserve a break from your podcast. Why not give someone else a break with it?
09:26
October 17, 2018
You, We, and The Audience Makes Three [Episode 56]
Because the words used on your show to talk about those three entities matter.
08:52
October 16, 2018
Choose Your Own Future, Podcaster! [Episode 55]
There are pitfalls to letting a podcast aggregator do too much for you.
09:11
October 15, 2018
The Rise And Fall of Podcast SEO [Episode 54]
Why efforts to game podcast algorithms are doomed.
09:33
October 11, 2018
My Podcast Can Beat Up Your Facebook Live [Episode 53]
Most video views are only for a few seconds. Podcasting? Almost all. We win.
09:47
October 10, 2018
What's The Frequency, Podcaster? [Episode 52]
3 things to consider to find the right publishing cadence for your podcast.
09:26
October 9, 2018
In Support of Single-Issue Podcasting [Episode 51]
Don't fall into the trap of thinking your listeners (or potential listeners) are monolithic.
09:16
October 8, 2018
Building Community for Your Business Podcast [Episode 50]
Businesses have a built in community just waiting to be "activated" -- their customers!
09:24
October 4, 2018
Science Says Monkey With Your Podcast [Episode 49]
4 actions to help you keep your audience's brains engaged with your podcast.
09:15
October 3, 2018
Podcast Experts Are Not Your Friends [Episode 48]
We have our own agendas, and they may not line up to your objectives.
09:33
October 2, 2018
Podcasting Like An Influencer (Even For Your Business) [Episode 47]
Can you bring the mindset of being public and prolific to your podcast as you are launching?
09:58
October 1, 2018
The Real Line That Divides Podcasters [Episode 46]
Those who look back at podcasting's history with affection vs those who are more interested in the future of podcasting.
09:28
September 27, 2018
Stealing Money To Pay For Podcasting [Episode 45]
How you can steal money from the marketing or advertising budget to pay for podcasting.
09:41
September 26, 2018
Exploring Podcasting's Effort Hockey Stick [Episode 44]
4 types of podcast and their efforts explained.
09:31
September 25, 2018
You've Launched Your Podcast. Now What? [Episode 43]
Battling four myths of podcast launch with better ideas that will achieve results.
09:36
September 24, 2018
Marketing your podcast to the TOP! [Episode 42]
How can you build your audience to 50,000 listeners?
09:31
September 20, 2018
I Think We Have Business Podcasting All Wrong [Episode 41]
Podcasting is big enough to handle many different "publishing" approaches.
09:14
September 19, 2018
The BFR Approach to Podcasting [Episode 40]
4 key lessons podcasters can learn from SpaceX.
09:39
September 18, 2018
Podcasting's Growth: Bigger Audience or Just More Playgrounds? [Episode 39]
Unpacking where the growth in podcasting is really happening.
09:32
September 17, 2018
Sept 12 2018: The Rise of Skynet of Podcasting? [Episode 38]
Programatic ads for podcasts (done the right) way are just around the corner. Maybe?
09:53
September 13, 2018
From Penny Press To Podcasting Powerhouse [Episode 37]
Stitcher goes big time.
09:34
September 12, 2018
Podcasting Your Way Through Your Existential Crisis [Episode 36]
Three tips for surviving the inevitable questioning of why you are doing this.
09:42
September 11, 2018
How Apple and Twitter Are Disrupting Audio [Episode 35]
Will big moves from big players cause ripples in the podcasting ecosystem?
09:26
September 10, 2018
Yes, Netflix Will Save Podcasting [Episode 34]
Because new listeners don't want to wade through a cluttered mess.
09:32
September 6, 2018
Is Your Business Podcast Worth $100,000? [Episode 33]
There's more to podcasting for a business than just talking into a microphone.
09:44
September 5, 2018
IAB Compliance Won't Save Podcast Advertising [Episode 32]
The hidden logistics problem that hinders podcast advertising's growth.
09:23
September 4, 2018
Do We Need Physical Therapy for Podcasts? [Episode 31]
----- I make shows for professional firms that support business objectives. Visit https://podcastlaunch.pro for more info and ways to get in touch!
06:15
August 30, 2018
Podcast Discovery In 2026 [Episode 30]
The directories as we know them today simply don't scale.
09:27
August 28, 2018
You Say Podfading Like It's A Bad Thing [Episode 29]
Not everything is meant to last forever, right?
09:31
August 27, 2018
Your Strategy Is Showing, Podcaster! [Episode 28]
Should be subtle or overt in your messaging?
09:41
August 23, 2018
What Iron Man Can Teach Podcasters About The Future [Episode 27]
How podcasting changes when we move from buttons to voice-activated controls.
09:21
August 22, 2018
Pitch or Launch It? How To Start A New Podcast [Episode 26]
How much up front work should you do for your podcast?
09:22
August 21, 2018
The Bad News About Social Media Marketing & Podcasting [Episode 25]
Social media is great. But it's not the answer to your podcast's problems.
09:16
August 20, 2018
Why RSS Feeds For Podcasts Need To Die [Episode 24]
Why the common RSS implementation is limiting for podcasts.
09:10
August 16, 2018
Apple Put The Kibosh On Gray Hat Podcasting Practices [Episode 23]
To a better, cleaner, and less-spammy Apple Podcasts experience!
09:31
August 15, 2018
What Jerry Seinfeld Can Teach Podcasters [Episode 22]
Comedians In Cars Getting Coffee might be the perfect podcast format.
08:59
August 14, 2018
Stop Podcasting Too Close To The Ball [Episode 21]
Don't let your release schedule drive your production schedule!
09:23
August 13, 2018
Can We Still Podcast In A Post-Apple/iTunes World? [Episode 20]
Because it's always smart to plan for the future. Even unlikely ones.
08:27
August 9, 2018
What Alex Jones Can Teach Podcasters [Episode 19]
Three lessons for podcasters, even if you hate the guy.
09:30
August 8, 2018
Nice Podcasters Finish First [Episode 18]
All the things you should do after you hit PUBLISH.
09:27
August 7, 2018
The Secret To Growing Podcasting Is More IHNIs [Episode 17]
The best way you can be a steward of podcasting for others.
09:49
August 6, 2018
Podcasters: Stop Making Sh**ty Show Notes! [Episode 16]
They're much too valuable to be considered as an afterthought.
09:03
August 2, 2018
Is Google Podcasts Making A Play For Everyone? [Episode 15]
Prepare for sweeping changes coming to podcasting.
09:15
August 1, 2018
5 Ways To Quickly Grow Your Business Podcast [Episode 14]
Smart ways for business podcasts to grow their audience.
09:31
July 31, 2018
Are Conferences and Meetups Good For Business Podcasters? [Episode 13]
A guide to getting the most out of a conference to help your podcast.
09:32
July 30, 2018
Does Your Podcast's Brand Match Your Business? [Episode 12]
A simple exercise to help you better understand and convey your brand with a podcast.
09:52
July 26, 2018
There's More To Podcasting Than Just Interviews [Episode 11]
5 ideas for your business podcast to take you beyond the interview.
09:32
July 25, 2018
Perfection Isn't The Enemy of Podcasting [Episode 10]
Balance of "easy" an "great sound" for your podcast.
09:17
July 24, 2018
Why You Should (Happily) Pay For Podcast Hosting [Episode 9]
Because you aren't made of time, either.
08:48
July 23, 2018
Business Podcasters Need To Be Writers Too [Episode 8]
The microcopy podcasters need to write for each and every episode.
10:58
July 19, 2018
What IGTV Can Teach Business Podcasters [Episode 7]
What podcasters can learn from Instagram TV stars.
07:51
July 18, 2018
Podcasting Now More Popular Than Blogging [Episode 6]
Tips for professional bloggers getting into podcasting.
09:44
July 17, 2018
What Podcasters Can Learn From Sandwich Makers [Episode 5]
Why you should stop building your show the way listeners consume your episodes.
08:43
July 16, 2018
Optimizing the Listener Experience for Noobs [Episode 4]
A small list of items your podcast page MUST have.
08:34
July 12, 2018
Metrics-Based Subscriber Growth [Episode 3]
How to get strategic insights with free tools.
11:20
July 11, 2018
Math Is The Enemy Of Podcast Monetization [Episode 2]
The rumored "cash cow" that is podcast advertising probably isn't for you. Sorry.
12:09
July 10, 2018
Pontificating on Google Podcasts [Episode 1]
Evo started this show pontificating about Google Podcasts.
24:55
July 9, 2018
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