Podcasting For A Living

An injury to host Chris Lanuti serves as a reminder that advance preparation is key to builing your podcast into something more than just a hobby. It also found him a national advertiser to avoid and time to tie up loose ends.

Subscribe To Listen: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠⁠⁠https://www.broadcastbasement.com/contact

An injury to host Chris Lanuti serves as a reminder that advance preparation is key to builing your podcast into something more than just a hobby. It also found him a national advertiser to avoid and time to tie up loose ends.

Subscribe To Listen: ⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠⁠https://www.broadcastbasement.com/contact

To grow your audience you must first understand the myth behind listener retention. Once you get that, the sky is the limit!

Subscribe To Listen: ⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠⁠⁠https://www.broadcastbasement.com/contact

How do you lock in those new subscribers? What's the best landing page to promote? What has changed recently on Facebook and Twitter that could impact listener clicks? We've got you covered.

Subscribe To Listen: ⁠⁠⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠⁠https://www.broadcastbasement.com/contact

This Pod Diary features advertiser turnover, live video podcasting for the first time, social media lessons for better exposure & the wild west that is YouTube. There's a lot to digest and learn from this week!

Subscribe To Listen: ⁠⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠https://www.broadcastbasement.com/contact

Some folks want to use their podcast as a bridge into a mainstream media position. This episode focuses on targeting someone to hire you based on the podcast you do and adapting to that. (At least that's what Ed says it does.)

Subscribe To Listen: ⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠https://www.broadcastbasement.com/contact

It is OK to treat your guests well. How you ask a question could chnage the answer and the course of an interview. Just make sure you don't help too much.

Subscribe To Listen: ⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠https://www.broadcastbasement.com/contact

After 20 years of interviewing people on live radio & podcasts, Ed decides to pick Chris Lanuti's brain on how he preps for a guest, gets them to the best parts of an interview & knows when to ask a difficult question.

Subscribe To Listen: ⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠https://www.broadcastbasement.com/contact

If you are going to sell, you have to understand what you are selling. Chris shares his conversation with a podcast host site and what he learned about downloads, the numbers that matter and the numbers that may be fake.

Subscribe To Listen: ⁠⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠⁠https://www.broadcastbasement.com/contact⁠

James VanOsdol is a Chicago radio veteran, podcaster and creator of Chicago Podcast Day. In Part 2 of a 2-part conversation, JVO explains why radio is dead and podcasting is the present and future. He also gives tips for sounding conversational, using social media for growth and prepping for an interview while telling you to relax when it comes to your download numbers.

Subscribe To Listen: ⁠⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠⁠https://www.broadcastbasement.com/contact

James VanOsdol is a Chicago radio veteran, podcaster and creator of Chicago Podcast Day. In Part 1 of a 2-part conversation, JVO talks about content creation, crafting podcast subject matter and the unique studio he created for over 800 episodes.

Subscribe To Listen: ⁠https://anchor.fm/podcasting-for-a-living/subscribe⁠

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at ⁠https://www.broadcastbasement.com/contact

Dan Levy is an Adjunct Professor of Podcasting at Columbia College Chicago and joins us for Part 2 of our 2-part series. From sound quality to cursing to taking criticism while having the proper amount of ego, Dan explains the pitfalls to avoid as a podcaster. What he reveals will help any podcaster no matter their current level of experience. 

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

Dan Levy is an Adjunct Professor of Podcasting at Columbia College Chicago with vast experience in production, radio broadcasting & podcasting. In Part 1 of a 2-part series, Dan gives out sage advice for beginning podcasters along with podcasters looking to improve at their craft.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

How do you find the perfect podcast for you? We satisfy the creative urge and the other urge to make it profitable with the real-time creation of a podcast idea you may just steal for yourself.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

Those of you podcasting for a living will have contracts with advertisers, affiliates, networks, media partners, employees and maybe even your mom. Attorney Ed Siebert teaches you how to follow your deal and hold others to their deals with you. 

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

Our resident lawyer-producer-program director Ed Siebert explains slander and how to avoid getting sued. 

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

In this week's Pod Diary, Chris explains how a new development on one of his podcasts reminded him of a basic radio listener retention method. Then he shares the secret of back-selling and why it is important to create "ever-green" podcasts.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Questions? Reach out at https://www.broadcastbasement.com/contact

In order to sell your podcast to advertisers, you need to tell them about your podcast stats. That can be tricky, though, with podcast statistics far behind other mediums. So where do you turn to confirm your numbers? It's all about the data you can access.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Every podcast has one person who leads the rest. (If you subscribe to this podcast you're probably that person.) This episode examines why it always comes down to you, and how you can set up your company structure to avoid hurt feelings & maximize podcast output. 

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

When two brothers and their friend started a Twitter account for folks to meet up with them at White Sox games, they never could have imagined "From The 108" would become a money-making brand with multiple podcasts under their umbrella. Our guest is Beefloaf, who gives some outside-the-box methods for audience growth and revenue streams.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

The month-end Pod Diary covers a podcast episode that didn't post to most podcast players until we "Fonzie-d" it. It's year-end tax form time. And, an experiment with Facebook posts reveals something that really works!

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

A recorded restaurant review segment reminds Chris about the perks of podcasting after he gets great content, a business connection and a free meal.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Investment in how you look and your overall brand will play off in the long run. You'll see more listeners and more advertising dollars.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Our lawyer breaks down copyright law to protect podcasters. What you shouldn't do. What you should do. Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

UNLOCKED! How long should your podcast be? We explain the reasoning and science behind selecting a good length for your episodes.  Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

If your podcast doesn't sound good, it won't work. Let's talk about different audio options for different price ranges, and let's get to the essentials when it comes to planning or improving your studio. Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

If you have a great podcast idea in your head or something you love that isn't making money, there is a path to success. The question is if you can kill your baby, or at least change that baby's clothes. Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Time to start making money with that podcast. We will take you through our proven method of selling a podcast to advertisers, and set you up for long-term revenue! Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Don't create revenue for your podcast the way everyone else does it. Why fight for pennies instead of dollars? We built a small business looking at podcast revenue in a whole new way. Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Freedom of speech doesn't mean freedom from getting sued. Before you get opinionated, listen to our legal consul talk about common mistakes podcasters make that will get them into hot water. 

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

You are not a podcaster. You're a small business owner. Let's set the foundation for a money-making business around your podcast.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

Twitter, Facebook, Instagram, TikTok, Traditional Ads, Radio, TV and so many more options. WHAT WORKS?! We will tell you where to put you time, effort and possibly money when growing your podcast audience. We also have some alternative options you haven't considered yet.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.

There is a better way to add listeners, and a better way to spend your marketing budget. We go through the importance of a good ground game and tell you how to get subscribers even if they have never before listened to a podcast.

Subscribe To Listen: https://anchor.fm/podcasting-for-a-living/subscribe

Chris Lanuti is a professional podcaster with a new, simple way for the little guy & gal to podcast for real money and not pennies. The former radio veteran turned small business owner is joined by former radio program director, producer and practicing attorney Ed Siebert. Together they want to help you podcast like a professional and make real money doing it. Let's get down to business.