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The PPC Burrito Podcast

The PPC Burrito Podcast

By Digital Gearbox
Learn more about the world of Pay Per Click marketing with this fun and filling podcast, bought to you by the Oxfordshire-based PPC experts Digital Gearbox!
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Google Ads Extensions Explained!
Google Ads Extensions allow advertisers to enrich ads with useful information to appeal to searchers. In this podcast, Becky and Michael break down the various different Extension types, reveal the ones you should be using, and reveal how their use can boost performance!
May 10, 2022
Mental Health in Digital Marketing (Feat. Katie Goudie from the Whin Big Marketing Podcast)
On this special podcast, Becky and Michael are joined by Katie Goudie, trainer, consultant, and host of the Whin Big Marketing Podcast, to discuss mental health in the digital marketing industry and what we can collectively do to help each other in difficult times. Listen to Whin Big Podcast
April 21, 2022
The ULTIMATE Guide To Google Ads Automated Bidding
Becky, Michael and Jonny reveal everything you need to know to get started with Google Ads' Automated Bidding strategies.
April 06, 2022
Why PPC Is Still A Vital Marketing Channel in 2022!
Struggling with PPC, or burnt from a bad experience previously? Becky and Michael share 3 reasons why they think PPC can still be the game-changing marketing tactic in 2022!
March 31, 2022
EVERY Google Ads Campaign Type Explained!
Ever wondered if there was more to Google than just Search, Shopping and Display? Becky and Michael breakdown and explain every currently available Google Ads campaign type, as well as sharing the advantages and disadvantages of each!
March 24, 2022
Video Marketing in 2022 and Beyond!
Michael chats with digital marketing expert, speaker and trainer Pascal Fintoni who reveals the fundamentals and things you'll need to consider when adding video to your marketing efforts.
March 17, 2022
Revealing The Truth About Facebook's Advantage+ Campaigns!
Becky and Michael share their thoughts about Facebook's brand new Advantage+ campaign type, as well as the wider move towards more simplistic campaign types across the PPC landscape. Read our Facebook Advantage+ Campaign Guide For all your Google Ads and PPC needs visit Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜
March 03, 2022
How To Get Started Using LinkedIn Ads
Thinking of using LinkedIn to reach new customers, but don't know where to start? Becky and Michael share their thoughts to the platform, and share tips on how to maximise the platform's potential.  Read our LinkedIn Ads Guide for Beginners For all your Google Ads and PPC needs visit Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜
February 25, 2022
How To Use Google Ads Campaign Experiments
Google Ads Campaign Experiments are a great way to test variants and make your campaigns work harder for you. So why does no one ever use them? Becky and Michael explain how they work, how they can help your business, and how to set them up to achieve optimal results! Read our guide on Google's recent Ad Campaign Experiment changes: For all your Google Ads and PPC needs visit Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜
February 16, 2022
Google Performance Max Campaigns Explained!
Google's new Performance Max Campaigns is here, but what is it exactly? Becky and Michael explain the new Google Ads campaign type and break down its advantages and disadvantages... Read 'What Are Performance Max Campaigns': For all your Google Ads and PPC needs visit Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜
February 09, 2022
9 Tips To Improve Google Ads Performance in 2022!
Want to get your campaigns off to the best possible start this year? Becky and Michael have your back, sharing 9 ideas that will help you get the most from your ads in 2022! READ 9 Tips To Improve Google Ads Performance in 2022: Google Ads Campaign Experiment Changes: Instagram still the social media platform in 2022: For all your Google Ads and PPC needs visit: Please SUBSCRIBE to The PPC Burrito Podcast on the platform you're listening on 💜
February 03, 2022
033: MAXIMISE Your Google Ads ROI During The Holidays (Feat. Raúl from ReferralCandy)
In this episode of the PPC Burrito, Becky and Michael talk about how to win back customers during competitive periods.  They're joined by Raúl Galera from ReferralCandy, who shares his best tips on how to bring more customers to your business using referrals, as well as the importance of rewarding existing customers. Check out ReferralCandy's customer referral program software:
November 04, 2021
032: How To Create Responsive Search Ads!
Becky and Michael share tips and best practice recommendations that will help you create high-performing Responsive Search Ads! Read our full guide here:
October 15, 2021
031: SUPERCHARGE Your Google Shopping Campaigns In Less Than 20 Minutes
Struggling to hit that target ROAS? We've ALL been there before. But fear not, Becky and Michael are back and on hand to share 3 easily actionable tips - developed over a decade and the management of over 100 Google Shopping campaigns - that will get your eCommerce engine roaring once again. Read our full guide here: Becky and Michael represent Digital Gearbox, a PPC specialist agency based in Bicester, Oxfordshire. Find out more about us and the great work we do here:
September 16, 2021
030: Aaron Rudman-Hawkins from The Evergreen Agency
Becky and Michael catch up with SEO master, Aaron Rudman-Hawkins, who shares his tips for successful agency growth, and how a duel SEO and PPC strategy can transform your business... 
May 28, 2021
029: Robert Craven
Becky and Michael chat with Robert Craven, one of the world's best agency growth coaches, about, yep, agency growth, and what actually separates a good agency from a great one... Robert's GYDA Initiative:
May 20, 2021
028: Mike Rhodes from WebSavvy
Becky and Michael are joined by Mike Rhodes, an Australian-based PPC expert and co-author of the world's best-selling Google Ads guide. Mike discusses his unusual journey to Melbourne and explains how automation really is the future of our industry... The Complete Guide to Google Ads Fundamentals: Join Mike's community for agency leaders:
April 22, 2021
027: Conversion Tracking!
Becky and Michael are joined by Isabella, DG's resident conversion tracking expert to talk about...conversion tracking (duh) and how businesses can better utilise tracking to help optimise their campaigns. Check out our brand new website!
April 08, 2021
026: Chloë Thomas from eCommerce MasterPlan
Becky and Michael share a simple method to calculate a PPC budget. Also joining is Chloë Thomas, best-selling author, and host of the excellent eCommerce MasterPlan and Keep On Optimising podcasts who discusses the joys and challenges of agency life and shares her eCommerce predictions for 2021. Listen to Chloë's podcasts here:
March 18, 2021
025: Callum Vallance-Poole from Graf UK & Garantia
Becky and Michael provide an update on Google's new service tax, as well as a faffy new verification process. Also joining is Callum Vallance-Poole, marketing lead for Graf UK and Garantia, who shares some of the ways they market technical solutions. READ: What Digital Service Tax Means For Your Google Ads Campaigns:
March 05, 2021
024: Big PPC Changes SPECIAL!
Becky, Michael, and Jonny discuss three big changes that have massively changed the pay-per-click landscape so far in 2021.
February 25, 2021
023: James Quayle from Warpline
Becky and Michael share advice on how to get the most from your video advertising. Also joining is James from Warpline, who explains why making video content for marketing shouldn't be that difficult or expensive...
February 18, 2021
022: Henry Stocks-Fryer from Bidnamic
Becky and Michael discuss Google's latest round of keyword changes. Also joining is Henry Stocks-Fryer, customer success manager at Bidnamic, who shares his thoughts on the recent eCommerce boom and how businesses can maximize their Google Shopping performance. Read our keyword change guide:
February 11, 2021
021: Conor Shaw from Forest Green Rovers Football Club
Becky and Michael discuss audience segmentation and an important account decluttering exercise. Also joining is Conor Shaw, content manager at League Two's high flyers Forest Green Rovers, who discusses the unique challenges of marketing the world's only all-vegan football club...
February 05, 2021
020: Andrew Hancock from Brand Asylum
Becky attempts to cure Michael's man-flu with some cutting-edge PPC tips. Also joining is Andrew Hancock, experienced marketer and creative director at Oxfordshire-based brand communications agency, Brand Asylum.
January 28, 2021
019: Jennifer Williams from Exec Support Solutions
Becky and Michael talk Facebook, Instagram and conversion attribution. Also joining is Jennifer Williams, who talks Virtual Assistance and 'new normal' networking.
January 21, 2021
018: Andrew Moon from Modus Accountants
Becky and Michael discuss a new addition to Google Ads that could benefit eCommerce advertisers. Also joining is Modus Accountants' marketing manager Andrew Moon, who talks about how proper structure and data can supercharge your marketing efforts. 
January 14, 2021
017: Amanda Claesens
Becky and Michael share tips to maximise ad campaign results this Black Friday. Also joining is market research expert Amanda Claesens, who shares her story and explains why understanding your customer has never been more important...
November 26, 2020
016: Sam Pilgrim
On this special episode of 'The PPC Burrito' podcast, Becky and Michael speak with the newest member of the Digital Gearbox team, Sam Pilgrim! Learn more about Sam, his background, and that time Kanye West followed him on Twitter...
November 12, 2020
015: James Holden from Wolf Productions
On this episode of 'The PPC Burrito Podcast' Becky and Michael share their thoughts on the impending Digital Services Tax, and talk about how an oft-neglected part of Google Ads can add value to your campaigns. Also joining is James Holden, head of solutions at Wantage-based website design and development agency, Worf Productions, who talks about the challenges of managing client expectations and the ever-changing digital landscape...
October 29, 2020
014: Rachel Clark from Nut & Noggin
Becky and Michael discuss the importance of brand & non-branded segmentation, as well as how audience data could help enhance your campaigns. Also joining is Rachel Clark from Nut & Noggin, who details the fun of introducing a new product into a competitive market... Nut & Noggin:
October 22, 2020
013: Laura-Anne Williams from Get Social
On this week's episode of the 'PPC Burrito' podcast Becky and Michael share a technique to beat Google's cheeky location targeting options. Also joining is Laura-Anne Williams from Get Social, who shares her story and explains how we can all up our social media marketing game...
October 15, 2020
012: Jack Attewell from Mango Juice
On the latest episode of 'PPC Burrito' Becky and Michael chat through some of Google's changes to search terms reporting and a potential reduction in ad space. Also joining is talented motion graphics expert, and founder of the Mango Juice agency, Jack Attewell.
October 02, 2020
011: Albert Hogan from Penguin Random House
Becky and Michael talk about a significant change to Google's Display targeting. Also joining is Albert Hogan, Director of Group Marketing, Audience & Digital Development at world-renowned book publishers, Penguin Random House.
September 24, 2020
010: Ryan Dooley from Cobiro
Becky and Michael share crucial Google Shopping campaign optimisation techniques. Also joining is Ryan Dooley, agency partnership manager at Copenhagen-based Google Shopping CSS provider, Cobio.
August 27, 2020
009: Matt Cecil from Wycombe Wanderers FC
Becky and Michael chat about a recent win, and share tips for Facebook and Display Ads. Also joining is Matt Cecil, Head of Media and Marketing at Championship football club Wycombe Wanderers, who shares stories of his early experiences, the challenges of being the smallest media team in the land, and the thrill of the club's recent promotion.
August 20, 2020
008: Laurence Caro from Technique Web
On this episode of 'PPC Burrito' Becky and Michael talk about Google's newly added ability to record phone calls. Also joining SEO and Website maverick Laurence from Technique Web, who shares his unique story and chats all things organic.
August 06, 2020
007: Rachel Foord from Verve Creative Solutions
On this episode of PPC Burrito Becky and Michael talk about Bing advertising's exciting new partnership. Also joining is Rachel Foord from Verve Creative Solutions who shares tips for growing small businesses, as well as her own marketing adventure...
July 23, 2020
006: Julie Macken from Neve's Bees
On this episode of 'PPC Burrito' Becky and Michael share more PPC tips that can help unlock better results. Also joining is Julie Macken, deputy Queen Bee from Neve's Bees, who shares her remarkable story and the fun of turning a family hobby into a thriving skincare brand...
July 16, 2020
005: Josh Smith from Serious Readers
On this episode of 'PPC Burrito', Becky and Michael talk about a super handy metric that could revolutionise your shopping campaigns. Also joining is Josh Smith, digital marketing manager at Serious Readers who shares his story and the impact of his digital transformation efforts... Goals/KPI setting article link:
July 09, 2020
004: Katrina Sargent from Business Buzz
On this episode of 'PPC Burrito', Becky and Michael share a handy resource that could eliminate up to 20k rubbish website from your Display placements. Also joining is Katrina Sargent, leader of the UK's fastest-growing networking organisation, who shares some tips on how to get the most from your networking adventures... Display Placements List:
July 02, 2020
003: Angus Grady aka The LinkedIn Unlocker
On this scorcher of an episode of 'PPC Burrito', Becky and Michael discuss the rollout of Google's ad credits and how to find them. Also joining is Angus Grady, a LinkedIn lead generation expert who shares an array of exciting tips and trick on how to unlock the true potential of LinkedIn profile...
June 25, 2020
002: Steve Davidson from Univar Specialty Consumables
On this episode of 'PPC Burrito', Becky and Michael share tips to avoid disapproved ads under Google's new clickbait policy. Also joining is Steve Davidson, a tenured marketer and marketing manager at Univar Specialty Consumables who reveals some interesting insights from their recent sponsorship of a large darts event...
June 18, 2020
001: The First Bite!
Welcome to PPC Burrito! In this first episode, Michael and Becky explain the meaning behind the Burrito, and share an important tip that could unlock cheaper clicks...  
June 11, 2020