PPC Town Hall

PPC Town Hall

By Frederick Vallaeys
Host Fred Vallaeys, Cofounder of Optmyzr, is joined by PPC experts for a panel discussion on the latest hot topics in the search marketing world.

Topics range from updates to Google, Bing, Facebook, and Amazon Ads, to changes in online search behavior, or changes in the business world.

Learn what the experts are seeing in the industry, how they're reacting to make the most of the opportunity, and what they think the future holds.
Where to listen
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8. Ben Bradshaw, Mike Rhodes, Monte Huebsch
We're hosting our live PPC Town Hall this week with 3 panelists from Australia. They will share what they learned over the past few weeks in dealing with COVID-19 for their clients: both end advertisers and agencies. Mike Rhodes is co-author of "The Ultimate Guide to Google AdWords" and runs AgencySavvy, a global community and education platform to help digital agencies grow. Ben Bradshaw is founder and CEO of Australia’s largest Australian owned, multi-award winning digital marketing solutions groups Disrupt Digital Monte Huebsch was an expert in work-from-home before COVID-19 made it a necessity and he will share his tips for being more effective in this new way of working.
57:24
May 13, 2020
7. Brandon Jones, David Szetela, Navah Hopkins
We discuss how digital advertisers are ramping up spend again and leading the way for when consumer confidence returns.
1:01:49
May 6, 2020
6. Aaron Levy, Christi Olson, Jim Banks
Panelists are: Aaron Levy, Tinuiti Christi Olson, Microsoft Ads Jim Banks, Spades Media This week, we discuss: Automation during COVID Microsoft Ads research related to COVID Tinuiti's COVID Ad Spend dashboard
57:35
April 30, 2020
5. Ginny Marvin, Joe Martinez, Andrew McGarry
This week's panelists:  Ginny Marvin, Editor-in-Chief, Search Engine Land  Joe Martinez, Director of Client Strategy, Clix Marketing  Andrew McGarry, Founder, The McGarry Agency   This week's topics:  Free Google Shopping Ads  An exclusive first chance to attend a virtual PPC conference for free  Google SMB advertising credits  Learning PPC when in-person events are cancelled  Ad copy strategies
56:43
April 23, 2020
2. Andrew Goodman, Benu Aggarwal, Jeff Allen
In our second PPC Town Hall we continue the conversation about how online advertising is impacted by the volatility from business closures and social distancing.  Hear what our panelists are seeing and what they're doing to keep their digital marketing agencies running during the COVID10 crisis. Panelists this week are: Andrew Goodman, President, Page Zero Marketing Benu Aggarwal, President, Milestone Internet Marketing Jeff Allen, President, Hanapin Marketing
46:44
April 16, 2020
4. Emi Wayner, Martin Röttgerding, Peter Oliveira, Susan Wenograd
The global situation is changing daily as a result of the pandemic and with no precedent to guide us there is a lot of uncertainty. That is why we are hosting a town hall style forum where you will hear from our panelists what they are seeing in PPC, and what they are doing to mitigate the impact.   The main topic of discussion in this episode is 'Bid Management in Turbulent Times.'   This week's panelists are:  Emi Wayner, Platform Partner Lead, Google Peter Oliveira, Partner Development Analyst, Google  Susan Wenograd, CMO, Aimclear  Martin Röttgerding, Head of SEA, Bloofusion
58:29
April 15, 2020
1. Christi Olson, John Lee, Kirk Williams, Mike Rhodes, Susan Wenograd
The first ever PPC Town Hall. In this episode we talk about the just announced business closures as a result of the COVID19 pandemic. Panelists this week are: Christi Olson, Head of Evangelism, Microsoft John Lee, Learning Strategist, Microsoft Kirk Williams, Founder, ZATO Marketing Mike Rhodes, Founder, AgencySavvy Susan Wenograd, CMO, Aimclear
1:01:21
April 14, 2020
3. Elizabeth Marsten, Julie Friedman Bacchini, Kirk Williams
Fred Vallaeys (@SiliconVallaeys), Cofounder of Optmyzr, hosts another episode of PPC Town Hall to talk about the impact of the coronavirus on digital marketing and PPC. As some businesses are forced to shut down while others are selling in record quantities online, how are they changing their online advertising strategies? And how are the agencies that work with these advertisers responding to these changes.    This and more is discussed by our rotating panel of PPC experts. Panelists for this week's episode are: - Kirk Williams, ZATO Marketing (@PPCKirk) - Julie Friedman Bacchini, Neptune Moon (@NeptuneMoon) - Elizabeth Marsten, Tinuiti (@ebkendo)
57:35
April 13, 2020