PPCChat Twitter Roundup

PPCChat Twitter Roundup

By MindSwan
A weekly roundup of the experts giving you advice on the top & timely Paid Media issues as talked through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. Hosted by Award Winning Speaker Anu Adegbola of MindSwan. Get more of the podcast details at mindswan.com/ppcchat . #adwords #ppc #ppcchat #marketing #startups #paidmedia #adcopy #youtube #displayadvertising #ppcforbeginners #ppcexperts #fbads #bingads #socialmedia #paidsearch
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#PPCChat 020620 - Socially Aware Advertising
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you paused any or all of your advertising in light of the protests and related events unfolding in the US and across the world? Why did you pause or not pause? Q2 Are clients asking for advice about how to handle their marketing in this climate? If so, what are they asking/saying? Q3 Are you uncomfortable with anything you’re being asked to do or not do within the accounts that you manage? Q4 What, if anything, do you want to see from brands right now? Q5 How do you feel about being in advertising right now? Q6 What can we, as a community, do to try to have a positive impact right now?
26:03
June 3, 2020
#PPCChat 260520 - Ad copy
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you found that particular ad copy is working well in search ads right now? Has it changed from what has historically worked well? Q2 Have you found that particular ad copy is working well in social ads right now? Has it changed from what has historically worked well? Q3 Are you testing ad copy more, less or about the same as pre-pandemic times? If your cadence has changed, why has it changed? Q4 Where do you find inspiration for ad copy? Q5 Are there ad copy tests that you want to run, but have not been able to? Why were you not able to do the testing you wanted to? Q6 What is your process for creating new ad copy? Do you do a bunch of full ads at a time? Create a lot of components you can mix and match? Something else? Q7 What is your biggest frustration with creating ad copy? Q8 If you could change something about the platform’s rules or limitations on ad copy, what would it be and why?
26:28
May 27, 2020
#PPCChat 190520 - Managing PPC During Recession
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think the economic impacts of the pandemic are going to be? How long do you think they will last? Q2 Assuming that we are in for at a minimum, lengthy economic volatility, what is your plan to manage that in your practice/business? Q3 Will you be shifting your offerings, adding or learning new skills/services, etc. as a result of the current situation? Q4 How do you think the lasting economic impact will affect the agency/in-house pendulum swing? Q5 Do you think clients will want to have more of a “one stop shop” experience for all things digital for a while? For good? Is being specialized in PPC a viable business model going forward, at least in the shorter term? Q6 Are you/will you be doing anything differently to find and sign new clients if a recession lingers? Q7 Aside from the economic aspects, how else does the pandemic impact what you’d otherwise do when facing rough economic conditions?
36:25
May 20, 2020
#PPCChat 120520 - Finding New Ideas
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How long, on average, have you been working on the accounts you have right now? Q2 How do you find new ideas to try in your accounts? Do you have different sources for campaigns in different platforms? Q3 Is there a new idea you’re working on now? Q4 Do you find that clients are resistant to new ideas or things to try? Does it happen more frequently for any particular platform? Q5 Do you find that you are hesitant to try new ideas? If so, why do you think that is? Q6 Is there something new you really, really want to try right now? Q7 When trying a new idea, what timeframe to you generally give yourself to decide if it is worth continuing or trying in other accounts? Q8 Is there an idea or the start of an idea you have that you haven’t quite formed into something you can do yet? Can we help with that?
40:11
May 13, 2020
#PPCChat 050520 - Performance & Resources
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you seeing spend increase in any of your accounts? If so, which industry or industries? Q2 Are you seeing better conversions in any of your accounts? If so, which industry or industries? Q3 How are CPCs in your accounts? Up? Down? Steady? Q4 Are you using any Smart bidding or other automated bidding strategies? How are they holding up? What industry or industries? Q5 Anything else you’ve noticed in the past week that’s interesting? Q6 With conferences on indefinite hold, how do you plan to keep up with professional development in the coming year? Q7 Are there resources you could really use right now that just don’t seem to be available? Q8 Are there resources you’ve found or use now that you love? Please share!
36:03
May 6, 2020
#PPCChat 280420 - Platform News & Updates
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What do you think about Facebook rolling back the forced CBO (campaign budget optimization)? Will this change anything for you? Q2 What do you think about Google Shopping announcing that they will now offer free listings for any business in the Shopping tab? Will this change anything for you? Q3 What do you think about the Google Ads advertiser verification program? How do you envision this going for your clients/company? Q4 What do you think about the COVID grant programs announced by Google and Facebook? Q5 What do you think about the new targeting options in LinkedIn – company growth rate and company category? Q6 More Google Ads changes – web links in the formerly “call only ads”, columns can sync across accounts and shared budgets come to Editor – thoughts? Q7 Quora revamped their interface last week – have you used it yet? Thoughts? ---Get all links to the updates at mindswan.com/ppcchat---
29:52
April 29, 2020
#PPCChat 210420 - PPCChat Community Q&A
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Many #ppcchat freelancers have lost clients and will have to re-build their client bases. What is your best strategy for getting clients? (Specifics.) From @stevegibsonppc  Q2 Do you have any tips for B2B lead gen targeting in FB? (Starting initial targeting, optimization, set up, type of ads etc...)? From @360vardi  Q3 Curious if anyone has played with Video Builder yet? From @JanineSEM  Q4 Tips for viewing multiple conversions in Facebook Ads? From @Mel66 Q5 In a lot of categories, average CPC should be lower because of reduced demand, right? How do we take advantage (do far, it doesn't seem as easy as it sounds)? From @jondenunzio Q6 Facebook lookalike stacks - are you using them (see image for example)? What is performance like?  From @RyBen3 Q7 What do you all think about Facebook backing off of the forced CBO? From our leader
24:16
April 22, 2020
#PPCChat 140420 - Prognosticating
Q1 Let’s start by checking in on how things have changed for you and/or your clients over the past week – what are you seeing? Q2 What do you think will be impacted the most after this is all over in PPC? Why? Q3 What do you think will be not impacted or least impacted after this is all over for PPC? Why? Q4 Do you think in the aftermath of COVID-19 the agency vs. in-house cycle will swing big in either direction? Why? Q5 What do you hope will happen in PPC in the post pandemic time? Q6 What do you hope clients take away from this time when it comes to PPC and digital marketing?
28:42
April 15, 2020
#PPCChat 070420 - Trends we are seeing
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you noticed any trends in the PPC advertising you’re seeing in the past few weeks? Types of ad, messaging, etc. Q2 Have you seen any ad campaigns that you thought were really great in the past couple of weeks? What made them great in your opinion? Q3 Is there a theme you can find in the campaigns that you find positive or effective on you as a customer/consumer right now? Q4 Have you seen any ad campaigns that you thought were really awful in the past couple of weeks? What made them awful in your opinion? Q5 Is there a theme you can find in the campaigns that you find terrible or with poor messaging for you as a customer/consumer right now? Q6 Have you changed anything that you’re doing in your accounts in the past week? What motivated the change? Q7 Where are you finding inspiration these days for your PPC campaigns?
28:34
April 8, 2020
#PPCChat 310320 - Working in PPC Right Now II
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler @amaliaefowler Q1 How are you doing, really? Q2 How have you seen communication change during the last two weeks. More emails? Less emails? More questions? Radio silence? Q3 Given the uncertainty of the current environment, are you making changes to how you communicate? If so, how? Q4 What communications have surprised you in this time in a positive way? What do you hear from clients/see them doing in this time that's been positive and unexpected? Q5 We've all had to change strategy, we've spent a couple chats talking about that in specific - how are you communicating these changes? Given the time of the month we are at currently, how are these changes affecting your reporting? Q6 How have things changed with internal conversations for you? With employees, stakeholders, other vendors, even other #ppcchat friends? Q7 Anything funny comms wise to share? Anything your partner/kids/dog/parents/clients have done or said that you've found particularly hilarious? Q8 How can the PPCchat community support you during this time? How are you able to offer support, if you don't need it yourself? www.youtube.com/watch?v=qTbl4BC8N…&feature=youtu.be
39:46
April 1, 2020
#PPCChat 240320 - Working in PPC Right Now
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How is your PPC work being impacted by the economic news and/or the coronavirus this week vs. last week? Q2 Have you changed any strategy or put anything into place over this past week? How is it working? Q3 Are client attitudes, questions and/or expectations changing in the midst of all this? Are any asking you to reduce fees? Q4  Anything else you’ve figured out that you’d like to share with the  community about how to do paid search and/or paid social advertising in  this environment? Q5 Is there anything we as a community could do to help you right now? Q6 What are you doing to stay positive these days? www.linkedin.com/groups/1860470/
34:45
March 25, 2020
#PPCChat 170320 - Working in Uncertain Times
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is your PPC work being impacted by the economic news and/or the coronavirus?  Q2 Have you changed any strategy or put anything into place as a result of the terrible economic news and/or the coronavirus? Q3 What are clients saying, feeling or doing in the midst of all this? Q4 Has this changed your strategy for yourself (your business) for Q2 and beyond? If so, in what ways? Q5 Is there anything we, as a community, could do to help you right now? Q6 When you just need a break from it all, what are you doing?
27:59
March 18, 2020
#PPCChat 110320 - Snapchat
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Have you started to run Snap Ads... why or why not? Q2 This is a semi Q2 but... Beyond ecom, have you ran Snap Ads for other industries? Q3 Has getting creative been a roadblock? How are you getting around it? Q4 What ad formats or channels/placements are you finding work? Channels  = Snap Ads vs Story Ads. Think of those two as FB and IG....in that ads  on one does not get you ads in Story placement for example. Little  known secret Q5 How is performance compared to other paid social channels... FB/IG/Pinterest? A few people mentioned this to start the chat but some people may have missed their answers Q6 Any wish list for the Snap ad platform? #ppcchat
11:35
March 11, 2020
#PPCChat 030320 - Disruptions
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How concerned are you about the coronavirus causing major  disruptions in the world in general and specifically to your work (or  daily life)? Q2 Is the coronoavirus something that is already  impacting you/your clients and/or is it being talked about for planning  for disruptions it may cause? Q3 What kind of impact do you think coronavirus could have on you, your agency/company, clients, etc.? Q4 Do you have any plans in place for how to deal with a major disruption like coronavirus or a natural disaster, etc.? Q5 How can we be proactive and help clients (and each other!) navigate major disruptions? Q6 Is there anything that we, as an industry, can or should do to be more prepared for a major disruption? Q7 Are you concerned about the economy right now? Long term, short term?
26:15
March 4, 2020
#PPCChat 250220 - Keyword Matching & Challenges
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  What type(s) of keyword matching are you currently using in your Google  Ads – broad, broad match modified (BMM), phrase or exact match? Q2  Has your strategy for keywords changed over the past year with the  changes to how keyword match (or don’t match, depending on your world  view!)? Q3 What is your biggest challenge with the current state of keyword matching in Google Ads? Q4 Have you found any successful ways to mitigate these challenges? Q5 What are some examples of crazy matches that you’ve seen? Please provide the query and the term it matched to. Q6 Do you spend more time now with query reports and negative lists? Do you have any tools, methods or strategies that help make it manageable? Q7 If you could wave a wand and change one thing about how keywords match, what would it be and why? Q8 What do you think the future of keywords in search is?
34:22
February 26, 2020
#PPCChat 180219 - Changes in PPC
Q1 Are you currently a Google Partner? Q2 What was your reaction to the new Google Partner requirements announced last week, such as “at least 50% of the eligible users listed in their manager accounts will need to earn Google Ads certifications”? Q3 Will you continue as a Google Partner in 2020? Why or why not? Q4 What do you think a Google Partner Program should look like? Q5 Are any sites you work with being/going to be impacted by CCPA that went into effect in January 2020 (CA’s data protection law, along the lines of GDPR in Europe)? Q6 How concerned are you about entities like Chrome announcing that they will stop all third party cookie tracking and Safari’s ITP continuing to expand what it blocks? Q7 Are you actively doing anything in your accounts now to prepare for the “cookiepocolypse” as some are calling it? Q8 Where do you think the privacy vs. advertising data struggle will ultimately settle out?
31:10
February 19, 2020
#PPCChat 110220 - PPCAudits
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you regularly perform audits in your PPC work? If so, what do you most frequently audit? Q2 What do you find most clients expect from an audit? Is there a gap between what they want and what can be delivered? Q3 Do you have a formal process or checklist you use when performing audits? Does it vary by platform? Q4 Are there things you tend to find frequently when auditing Google Ads accounts? Q5 Are there things you tend to find frequently when auditing Facebook accounts? Q6 What is the craziest thing(s) you’ve found during an account audit? Q7 If the accounts you’re auditing are a total disaster, how do you present that to the client? Q8 If the accounts you’re auditing are actually well set up and functioning efficiently, how do you present that to the client? Q9 Any general advice to share on doing audits and delivering those results to clients? Businessppc auditaudit
39:03
February 11, 2020
#PPCChat 040220 - Performance Plateau In PPC
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Have you experienced this - you’ve got an account performing well, but it gets stuck at a certain level and seems to want to just stay there? Q2 Have you also experienced accounts or campaigns where you just can’t get them to perform to the level you want, no matter what you try? Q3 Do you find that plateaus in performance happen more frequently on some platforms vs. others? If so, which ones? Q4 What are some things you like to try if you find yourself in that dreaded plateau phase? Does it vary by platform? Q5 What do you find, generally, is a client’s attitude about a performance plateau? Q6 Do you find that performance plateaus share any commonalities, such as length of time, a certain level of volume, etc.? Q7 What do you do if you have “tried everything” and the account or campaign just won’t budge? Q8 Do you have any theories about what causes plateaus to happen in the first place? Q9 What do you wish clients understood better about account performance over time?
26:49
February 5, 2020
#PPCChat 280120 - Acquisition vs Retention in PPC
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you responsible for both acquisition and retention PPC campaigns? What is the rough split between the two, percentage wise? Q2 Are clients more interested in acquisition or retention on your current accounts/in your experience? Q3 What is the biggest issue you encounter when running acquisition campaigns? Does it differ by platform? Q4 What is the biggest issue you encounter when running retention campaigns? Does it differ by platform? You can answer this about challenges to even running retention campaigns too. Q5 What is your favorite strategy or tactic for acquisition goaled campaigns? Q6 What is your favorite strategy or tactic for retention goaled campaigns? Q7 Do you find particular platforms are better suited to acquisition and/or retention? Why? Q8 What is the biggest client misconception about acquisition campaigns? Q9 What is the biggest client misconception about retention campaigns? Q10 Is there anything the platforms could do to make acquisition and/or retention efforts easier?
24:35
January 28, 2020
#PPCChat 210120 - Cross Platform:Channel Strategy
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What does “cross platform/channel strategy” mean to you?  And/or do you have another term you use for strategy across different platforms/channels? Q2 How do you go about developing cross platform/channel strategy?  Do you have a particular starting point or process you use when clients want advertising on more than one platform/channel? Q3 On average, on how many platforms/channels are your clients advertising? Q4 Do your clients want to be advertising on more platforms/channels than they are currently? If so, how do you generally recommend they go about expanding their reach? Q5 What do you find that you often learn on one platform/channel that can be applied to another?  Q6 Are there things you’ve found that don’t translate well between platforms/channels in your experience? Q7 How do you go about getting a client to say yes to trying a new platform/channel that you think could be good for them? Q8 What is your criteria for pulling back or leaving a particular platform/channel? Q9 Are there any general tips you wish you’d known sooner about advertising across platforms/channels?
32:07
January 21, 2020
#PPCChat 140120 - 2020 PPC Wishlist
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 We are going to cover wishes by specific platforms, but if you had one overall wish for PPC in 2020, what would it be? Q2 What is your biggest wish (or wishes) for Google Ads in 2020? Q3 What is your biggest wish (or wishes) for Facebook Advertising in 2020? Q4 What is your biggest wish (or wishes) for Microsoft Advertising in 2020? Q5 What is your biggest wish (or wishes) for LinkedIn Advertising in 2020? Q6 What is your biggest wish (or wishes) for other advertising platforms (Pinterest, Snapchat, Twitter, Quora, Amazon, etc.) in 2020? Q7 What is your sleeper platform that you think will be more impactful in 2020? Q8 What are you most looking forward to in PPC in 2020? Q9 What are you most concerned about in PPC in 2020? Links: bit.ly/dot_com_bubble bit.ly/dot_com_bubble_here
33:12
January 15, 2020
#PPCChat 070120 - Instagram Ads
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile (ahk-vee-lah)(@akvertise) Q1 Are you actively testing Instagram specific ads campaigns? If so, what results have you seen? If not, do you plan to test them soon? Q2 Do Instagram Ads work for any niche or are there some types of businesses where it wouldn’t make sense? Q3 What challenges do you or your clients face when it comes to creating content for IG ads? How are you addressing them? Q4 Native and Expandable Stories Carousel ads have been a game changer for many of our clients. How have you been utilizing them? If so, how? Q5 Instagram Stories Ads broken out into their own ad sets perform tend to perform better. Are you grouping them with other placements or separating them? What results have you seen? Q6 Instagram Story polls are great for gathering intel and driving engagement. What are some ways you have or could use polls in your ads? Q7 Have you seen more success lately with Instagram Feed or Stories Ads? What did you find worked best for that placement? Q8 I recently spotted this very creative example that I want to create our own spin on for some ecommerce client remarketing campaigns. It not only makes it engaging for the user, it gives them an incentive to tap further and to increase the chances of a conversion. bit.ly/ig-carousel-ads
28:20
January 7, 2020
#PPCChat 241219 - PPC Year In Review
Q1 What was the biggest change in paid search for you this year? Q2 What is something that was really positive that changed in PPC in 2019 in your opinion? Q3 What is something that was negative that changed in PPC in 2019 in your opinion? Q4 What is something that you were looking forward to happening that did not happen in PPC in 2019? Q5 What PPC trend or topic do you NOT want to hear about again in 2020? Q6 What was your biggest takeaway for PPC in 2019 (lesson learned, success story, thing that you thought would work, but didn't, etc.)? Q7 Are there things that were on your to do list that you didn’t get to in 2019? Q8 What’s on your list for Q1 2020? (2020 PPC Wish List is the next chat’s topic too!).
22:59
January 2, 2020
#PPCChat 171219 - Inclusivity
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Courtney Cox Wakefield (@CourtEWakefield) Q1 What inclusivity challenges have you encountered with your campaigns?  Q2 How do you communicate inclusivity in your PPC campaigns? Q3 How can you integrate inclusive signals into your ads without obscuring your mainstream message? Q4 What can you do when a user's marginalized identity isn't revealed in their query? Q5 How do you integrate targeting into your PPC campaigns to promote inclusivity? Q6 How have you convinced leaders or clients to invest in inclusive PPC campaigns? Q7 Why are inclusive campaigns important to you? Q8 How do you identity which messages resonate with marginalized parts of your audience? Q9 hould we customize our ad copy for marginalized groups? If so, how can paid search platforms make that easier? http://bit.ly/even_better_together https://consciousstyleguide.com/
30:33
December 18, 2019
#PPCChat 101219 - Testing&Experiments
Q1 Do you have regular testing/experiments built in to your account processes currently? If so, what does it look like? Q2 Do you find testing/experiments easier or harder to execute on different platforms? If so, in what ways? Q3 How do you position testing/experiments with clients to get them to say yes? Q4 How do you determine what budget to request for a particular test/experiment (if you're doing something that will require designated budget)? Q5 Do you have any hard and fast rules for your test/experiments, such as how long they should run, number of things being tested, etc.? This would be a great place to explain your statistical significance thoughts for those who are uninitiated! Q6 Is there a test/experiment you’re running or have recently run that surprised you? Q7 How do you decide on things to test/experiment with in your accounts? Q8 What is the biggest objection or resistance you encounter when you suggest tests/experiments in client accounts? Q9 What do you wish clients understood better about tests/experiments? Q10 Is there anything the platforms could do to make tests/experiments easier to implement? http://bit.ly/ad-testing-tool
25:51
December 11, 2019
#PPCChat - #DigiClanChat Ad Hoc Edition - PPC & The Future of Digital Mktg
Ad Hoc #DigiClanChat Twitter discussion moderated by Bukayo Ewuoso @Bukayor_BK and @DigiClanAfrica Q1 Could you give us a background about your journey to PPC? Q2 Bidding strategy: The introduction of enhanced bidding based on the Machine Learning (ML) intelligence to increase and reduce your bid to optimize for conversion. We can site enhanced CPC to maximze clicks. What’s your position on this? Q3 Talking about testing, we’ve seen people make a retargeting mistake in PPC by directing people to the homepage rather than the exact page for conversion. What’s your take on this? Q4 Can you give some clarity between Standard and Dynamic remarketing, stating the cons for each and when best to use each? Q5 Speaking about Manual bidding and auto-bidding, there are people who prefer to start a new account with auto-bidding before manual. What is your position on this and why? Q6 If you would, what’s the importance of the following in performance marketing to keep businesses profitable when considering PPC and kindly breakdown each. ROAS? LTV? LTV:CPA? and Churn rate? Q7 Lastly, What are you projections for digital marketing in 2020? and in 5 years?
14:02
December 9, 2019
#PPCChat 031219 - Black Friday Cyber Monday
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How many of you were managing e-commerce accounts over the Black Friday – Cyber Monday (BF/CM) period this year? What categories are your accounts in (i.e. apparel, toys, etc.)? Q2 Overall, how did this year’s BF/CM go, generally for your accounts? Q3 Did you notice anything different happening during BF/CM this year? How did it impact what you did (or did not do)? Q4 What offers performed the best? Q5 What were client expectations like for this year’s BF/CM timeframe? Did the accounts meet those expectations? Q6 Did anything weird happen in your accounts during the BF/CM period? If so, what? And what did you do in response to the weirdness? Q7  If you could have done something differently this year, what would that have been and why? Q8 What do you wish clients would do/not do for next year’s BF/CM? Q9 What lessons from this year will you definitely take with you into next year’s BF/CM planning and execution? Q10 What could the platforms do to make it better and easier for advertisers during this busy time?
28:57
December 4, 2019
#PPCChat 271119 - Challenging Assumptions
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What are some assumptions you make regularly when it comes to client accounts? Do they differ by platform, industry, etc.? Q2 Have you had experiences where you learned that your assumptions were incorrect? How did that happen? What did you do? Q3 Is there a particular area(s) where you think assumptions are most dangerous for accounts? Q4 What causes you to reevaluate assumptions you or your team have made? How do you handle this when you realize your premise may be faulty? Q5 Do you find it easy or difficult to take a look at your assumptions? Are you aware of the assumptions you and/or your team makes? Is questioning or challenging them encouraged? Q6 What assumptions do you run into on the client-side of things? (Assumptions clients make). Q7 How do you try to challenge client assumptions when necessary? Any tips to share on how to do this tactfully? Q8 What assumption do you wish would go away forever (on our side and/or on the client-side)?
26:42
November 27, 2019
#PPCChat 191119 - Microsoft Advertising
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)and Purna Virji (@purnavirji) Q1 Are you currently using the Microsoft Advertising platform for your clients? If yes, roughly what percentage of clients? And if no, why not? Q2 What are some ways you’ve found that Microsoft Advertising performs really well for your clients? What industries are the clients in? Q3 What are some ways you’ve found that Microsoft Advertising does not perform well for your clients? What industries are the clients in? Q4 Are any of you currently using or plan to start using the Product Audiences or LinkedIn Profile Targeting? For what types of clients are you/will you utilize these? Q5 Is there anything Microsoft Advertising could do to help you be able to utilize it for more clients? MA webinar: bit.ly/bing-webcast MA updates: bit.ly/learn-about-bing MA suggestions: bit.ly/35oI9cm Linkedin & MA: bit.ly/linkedIn-for-ma
21:19
November 20, 2019
#PPCChat 121119 - Facebook 2019/20
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Gustafson (@markpgus) Q1 What new Facebook features/trends/suggestions are you embracing? Q2 What steps are you taking to get to 50 Conv/Ad Set/Week? How is it going? Q3 Are you trying new objectives because of the focus on 50 optimization events? What are your favorites? When do you use them? Q4 Have you been doing anything new with creative? What are your best performers right now? Q5 Have you been using Dynamic Creative Testing? How has it been working? Q6 How many ads do you use per ad set when not using Dynamic Creative? Q7 What do you think is the most underrated feature in Facebook and why?
16:07
November 13, 2019
#PPCChat 051119 - PPC Conversion Challenges
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 eems like a no brainer, but do most of all of your clients track conversions? Q2 hat are the most common conversion actions in accounts and campaigns you’re currently managing? Q3 Do you have a preferred method for setting up conversion tracking? Particular tool? Q4 What is the biggest road block to effective conversion tracking for you? Q5 When a client wants to improve their conversion rate, where do you typically start/look first for opportunity? Q6 How often do you find that their web site/landing pages are a problem? What are the most common issues you’ve encountered? Q7 How do you address conversion rate optimization (CRO) road blocks? Q8 If you could have a wish granted for conversion tracking functionality, what would it be?
32:35
November 6, 2019
#PPCChat 291019 - Challenges with Remarketing
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing remarketing for some or all of your clients/accounts? If so, on which platforms? Q2 What do you generally find are client’s expectations for remarketing campaigns? Does it differ at all by platform? Q3 What is a remarketing campaign that you thought was awesome (one of yours or one you were on the receiving end of)? What made it great? Q4 What is a remarketing campaign that you thought was awful (one of yours or one you were on the receiving end o)? What made it awful? Q5 Do you have any kind of standard practice you use when setting up remarketing campaigns? Q6 How do you handle #remarketing with small audiences/too small to remarket? Q7 What are common issues or roadblocks that prevent you from doing remarketing in the way you might want to? Have you found any solutions or workarounds for them? Q8 What do you wish clients knew/did with their web sites to make remarketing easier? Q9 Is there a feature or capability you wish was available for remarketing that currently is not available? bit.ly/g-t-m
28:09
October 30, 2019
#PPCChat 221019 - Shopping Campaigns Holiday Season
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk) Q1 What are things in your Shopping campaigns you can (should) be doing right now to prepare for the upcoming holidays? Q2 Are there any ways your Shopping campaigns will be different this holiday season than in previous holiday seasons? What? Why? Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? No wrong answers here, we always need new planning ideas. Q4 2-Part Question: How have you seen Amazon in your Shopping Campaign Auction Insights Lately, and how do you expect them to act during the holiday season? Q5 How are you thinking about smart bidding solutions in Shopping Ads for the holiday season? Do you already have planned adjustments you will be making? Q6 Will creative play a role in your Shopping campaigns over the 2019 holidays? If so, how? Q7Are you running Smart Shopping Campaigns (SSC) over the holidays this year in any accounts? What steps are you taking to prepare them/think about them during the flux of the season? TALK ABOUT SSC :) bit.ly/smart-shopping-kw bit.ly/amazon_prime_sale Accronyms used: ROAS - Return on Ad Spend CVR/CR - Conversion rate DTC/D2C - Direct to Consumer SSC- Smart Shopping Campaign ML- Machine learning SIS - Search Impression Share BF- Black Friday CM- Cyber Monday SERP - Search Engine Result Page
24:41
October 22, 2019
#PPCChat 151019 - LinkedIn Ads
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj) Q1 When do you use #LinkedInAds and why? Q2 @LinkedInMktg is going on a tear with product releases. What's your favorite new #LinkedInAds feature? Q3 Of the 23 ways to target on #LinkedInAds, what's the one targeting facet you couldn't live without? Q4 If you could wave a magic wand and #LinkedInAds could do anything, what would it be? And why? Q5 What have you noticed changing in your #LinkedInAds performance over the last quarter or year? Positive or negative. Q6 How has your #LinkedInAds approach changed in the last quarter or year? Q7 What has surprised you most on #LinkedInAds? Take this any direction you want. Q8 Where do you see #LinkedInAds going over the next several years and how do you plan on using it? Q9 Bonus! Did you guys see the announcement this am about Company Pages? Admins will now be able to push messages to employees, which should help get sharing/engagement up for Company Pages! AJ's LinkedIn Course: https://www.linkedin.com/learning/advertising-on-linkedin-2/the-value-of-linkedin-ads
22:24
October 15, 2019
#PPCChat 081019 - Google Ads Scripts
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Nils Rooijmans (@ThatSearchGuyNL) Q1 Are you using Google Ads/Bing scripts in your accounts? Why or why not? Q2 What is your favourite script and why do you like it? Or, if you don't have any running yet: what would you loooove to have a script do for you? Q3 When thinking about scripts, what benefits are most important to you (please rank with percentages, try to get to 100%) A> reduce manual labour B> increase account performance C> prevent mistakes D> other, namely … Q4 How do you discover new scripts? Q5 What has been your biggest WIN using scripts? Or, what are you hoping to get out of it? Q6 What is your biggest FRUSTRATION with scripts? Q7 Before you started using scripts, what was the main thing keeping you from it? Or, what is keeping you from using scripts right now? Q8 If you are already using scripts, what advice would you give others with zero scripting experience to get started? nilsrooijmans.com/google-ads-scrip…adwords-scripts/ nilsrooijmans.com/how-to-make-time…gle-ads-scripts/ greatday-event.com/2019/talks/rooijmans/ nilsrooijmans.com/free-google-ads-…e-ultimate-list/ www.takesomerisk.com/google-scripts…ce-ad-account/ www.mindswan.com/blog/the-5-adwor…ng-a-new-account
27:50
October 9, 2019
#PPCChat 011019 - Successes & Failures
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a PPC success story that you’re really proud of? Q2 Did you do anything that might be considered unusual or against “best practices” in the process of achieving that success? Q3 Did you face any pushback during the process of getting to the successful point on that account? If so, how did you handle it? Q4 What was the biggest lesson you took away from this successful initiative? Q5 What is an example of something you tried that just didn’t work (I hate calling it a “failure” because I think we can learn from everything we do, even when it REALLY does not work!)? Q6 Were you trying something totally new to you or going against conventional wisdom or following a platform’s advice, etc.? Q7 What was the biggest lesson you took away from this unsuccessful initiative? Q8 What is the biggest roadblock you face in making your PPC efforts as successful as you think they could be? How do you try to overcome it? Q9 What piece of advice would you give someone, or did someone give you, when it comes to success or failure in PPC? business
22:48
October 1, 2019
#PPCChat 240919 - Getting Big Results In Small Campaigns
Q1 Do you work on accounts that have some type of limiting factor (limited budget, tight geo targets, low search volume, etc.) regularly? Which factors are you dealing with (please add any others I overlooked!). Q2 Do you do anything, in particular, to manage client expectations when their accounts have limiting aspects to them? Q3 Let’s start with the dreaded limited budget as our first factor. If you don’t really have the dollars you need to not have to have budget be a limiting factor, how do you typically deal with that? Q4 Do you deal with limited budgets differently on different platforms? Q5 Tight or small geographic target areas - how do you typically deal with this? How do you get volume when target areas are very small (in the grand scheme of things)? Q6 Do you deal with tight or small geographic target areas differently on different platforms? Q7 Now for low search volume and/or niche topics. If the volume for what you’re targeting is low, how do you typically deal with that? Q8 Do you deal with low traffic volume differently on different platforms? Q9 What are some of your favourite strategies for smaller accounts?
30:27
September 25, 2019
#PPCChat 170919 - Brand & Competitor Bidding
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you bid on your brand terms?  Q2 What is the biggest reason you have for bidding on brand terms?  Q3 What is the biggest reason you have for NOT bidding on brand terms? Q4 What is your best success or worst failure experience with bidding on brand terms? Q5 Do you bid on competitor terms?  Q6 What is the biggest reason(s) you have FOR bidding on competitor terms? Q7 What is the biggest reason(s) you have for NOT bidding on competitor terms? Q8 When you advertise on competitor terms, do you simply advertise your brand and its benefits and/or a promo offer or do you try to tie into the competitor in any way? Why or why not? Q9 It was suggested by Jason Fried of Basecamp recently that Google Ads allowing businesses to bid on competitors’ terms was unethical or even possibly extortion. Your thoughts on this? https://www.cnbc.com/2019/09/04/google-paid-search-ads-shakedown-basecamp-ceo-says.html https://neptunemoon.net/2019/09/google-ads-doesnt-owe-you-anything-you-need-to-still-do-branding/ https://www.nachoanalytics.com/blog/airbnb-vs-vrbo/?c=102 https://officialppcchat.com/
30:39
September 18, 2019
#PPCChat 100919 - (Lack Of) Advertising Platform Support
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 What is your favourite thing about fall/what are you most looking forward to this season? Q2 Let's start by discussing some positives. What works for you with regards to ad platform support (Google & Facebook mainly) Q3 What frustrates you the most about @GoogleAds support? Q4  Given the frustrations we as experts experience with Google Ads, what advice would you give to small businesses who lack our perspective on these situations? (Other than hiring one of us) Q5 Facebook support, what is your biggest frustration here? Q6 A quick jaunt into other platform land. Any thoughts on support from the other platforms (non-Google or FB)? Q7 Philosophy time - what should support include? What exactly do we expect from support? Q8 The platforms are big and we know change is hard. What do you wish @GoogleAds and FB knew from our side? How would them streamlining support ultimately help them gain success (read: $$$) in the end?
31:59
September 10, 2019
#PPCChat 030919 - Facebook Bidding
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you all get up to this long weekend? Q2 How do you pick the bidding strategy for your Facebook campaigns? Do you have a process or a phone tree path you use. Q3 How is audience bidding different than keyword bidding? The power of 5 campaigns is real. Q4 What are some best practices those new to FB family of apps should know? Or even those looking to sharpen their skills in the coming months Q5 Lets do an AMA (ask me anything) .... though me as in the community and not literally just me. What did we not cover that you want to know about Facebook bidding? Maybe even the Facebook system in general. ASK AWAY! https://www.ppchero.com/testing-a-facebook-audience-without-targeting-restrictions/
15:30
September 3, 2019
#PPCChat 270819 - Paid Media HotPot
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Google Ads has announced a few changes over the past few months, let’s talk about the end of accelerated ad delivery – do you care? Does it change anything for you? Q2 Google Ads is also sunsetting (don’t you love that term?) showing ads average position – do you care? Does it change anything for you? Q3 Facebook Ads will start having Campaign Budget Optimization only next month – do you care? Does it change anything for you? Q4 Are you at all concerned about Facebook letting users block third party data usage?  Q5 Have you tried any new strategies for bidding lately? How have the worked or not worked? Q6 Are you planning to do anything new or different heading into Q4? If so, what and why? Q7 Any question you’d like to put before the group?  ---  There's been enough time to try reports out on clients for RSA's. Does anyone see a report format getting +ve reviews by clients? We're still trying to present data in way they'll like. https://www.google.com/amp/s/www.jonloomer.com/2019/02/04/facebook-campaign-budget-optimization-default/amp/ https://newsroom.fb.com/news/2019/08/off-facebook-activity/
25:46
August 28, 2019
#PPCChat 200819 - Facebook Ad Creative
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you utilize one type of Facebook ad creative more than others? If so, why? Q2 Do you have a process or specific requirements you share with clients when they want to start running Facebook advertising re: ad creative? Q3 Have you found a specific cadence that generally works for Facebook ad creative in your accounts? What is the sample size of impressions you consider before deciding on the performance of an ad’s creative? Q4 What is the best length for videos in ads in your experience? What has performed well (or not so well) in accounts you’ve worked on? Q5 Have you found that different types of ad creative work better or worse with different campaign objectives on Facebook? Q6 What variables do you typically test in ad creative on Facebook? Q7 What is something that worked for you with ad creative that surprised you? How was it surprising? Q8 Any “lessons learned” type of advice you’d like to share regarding Facebook ad creative? Q9 What are the biggest challenges you face when it comes to creative assets when advertising on Facebook? Q10 What do you wish you understood better about how ad creative impacts Facebook advertising performance? Q11 What do you wish clients understood better about how ad creative impacts Facebook advertising performance?
24:07
August 21, 2019
#PPCChat 130819 - Facebook Ads
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy Bishop (@Hoffman8) Q1  Do you have a favourite or go-to FB objective? Part. 1: If yes, which one and why? (Part 2 is coming for anyone who’s answer is no )  Q2 No surprise, it seems like conversion is the most frequently used but for those that don’t have a favourite or go-go FB objective, how do you decide which to use and when? Q3 When you set up accounts, do you have a particular account structure that you typically follow?  Q4 Has the impending transition to CBO changed the way that you structure your campaigns? Q5 When you structure your ad sets, how segmented do you typically start with your ad ad sets? Do you segment ad sets by platform, device and/or placement by default?  Q6 What’s your favourite way to identify interest targets?  Q7 What’s a strategy you tried or test you ran (could be anything - bidding, creative, structure, targeting, etc) that was either wildly successful OR that was a big learning opportunity? Q8  If you could give your top 1 or 2 best tips on Facebook Ads, what would they be? Acronyms Key: ABO - AdSet Budget Optimisation ATC - Add to Cart CBO - Campaign Budget Optimisation DPA - Dynamic Product Ads LAL - Look-a-likes LLA - LookaLike Audience RF - Reach Frequency RM - Remarketing SV - Store visit VC - View Content VV/PPE - Video View/Page Post Engagement https://www.quora.com/What-is-CBO-campaign-in-Facebook-ads
32:26
August 14, 2019
#PPCChat 060819 - YouTube Advertising
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (co-hosted by Bryant Garvin, Cory Henke & Joe Martinez Q1 What are three of YouTube Advertisings biggest benefits  Q2 For an advertiser with no video assets and no experience on YouTube, what campaign type/ad type/targeting would you suggest they use to start? (help them avoid common errors you see). Q3 Can you do B2B on YT? Q4 What's the best way to do lead generation with YouTube? Q5 How can smaller advertisers (in the grand scheme of YT thresholds) get some momentum going? Q6 Is there a particular client/time someone would not recommend a YT campaign?  Q7 Are there any good competitor research/spy tools for YT ads?  Q8 What are some resources (besides following you all on Twitter) that you recommend for learning about YouTube Advertising? https://support.google.com/adspolicy/answer/143465?hl=en&ref_topic=3123080&visit_id=1-636657990753493305-2723494848&rd=1 https://docs.google.com/presentation/d/1I5di9Vb_iGikMImFoFP9_8odyJ-P7fGPWoD6JJXE67A/edit#slide=id.g46e43975e3_0_10
22:42
August 7, 2019
#PPCChat 300719 - Preparing for Black Friday
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 Summer is half over... how are your summer goals going? Anything coming up special in August? Q2 Who has started to talk about Black Friday (BF)?... could be just with yourself, wider team or if you are agency side...with your client. Q3 What's your process starting when you do start to plan for BF 2019? Do you look at last year's data at all? Q4 Any interesting successes you saw last year, that you want to try and build on this year? Sharing is caring in 2019 Q5 What do you hope to see out of BF/CM this year? Could be a feature from tech/ad platforms or maybe you have a wish for your clients. We are less then 4 months away from BF! https://edited.com/blog/2019/06/retailers-the-data-you-need-to-prep-for-black-friday/
12:12
July 30, 2019
#PPCChat 230719 - PPC In The Bigger Picture
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you work on and/or are you privy to larger marketing strategies for your clients (or your company if you’re in-house)? Q2 Is there sharing of data, strategy or any other information between your PPC team and other teams working on different aspects of your client/organisation’s marketing? Q3 In your experience, how likely has it been for different parts of the overall marketing team to actively work together? Please include if you’re agency or in-house and how many years you’ve been in PPC in your answer! Q4 Is there data that you don’t have access to that you wish you did from other parts of the marketing team? Q5 Is there data you have that you wish that other teams would ask for and utilize in their efforts? Q6 Have you learned anything from another part of a marketing team that has changed or improved the way you think about or implement PPC? Q7 What do you wish other parts of marketing teams understood about PPC that they often don’t understand?
29:48
July 24, 2019
#PPCChat 160719 - Responsive Search Ads
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem) Q1 As you know RSA's are relatively new, but first, let's get a feel about how many are using them and if you are using them a lot or just testing them a little
 Q2 Many of you may be testing them on your own, but I also wanted to get a feel for how much pressure the agency-folk are getting from their reps, and why you think (in your opinion) that is. Q3 We'll get into some of the negative aspects of RSAs in a minute, but first, let's focus on the positives.  Let me know what you like so far. Q4  And as a quick follow-up, are you seeing RSAs outperform ETAs (from a conversion standpoint), even without knowing which specific combination? Q5 Okay, diving into the negative side, what's your biggest issue (or issues) with RSA's so far. Q6 A few mentioned already (feel free to repeat) - Anyone have any strategies, theories or tips they are using/testing with RSA's they want to share Q7 [skipped] Q8 Are you using all title and description lines in RSA's? Q9  If Google had full transparency on the ads (conversion data, CTR, etc) by combination, would you be more likely to use these ads?
28:31
July 17, 2019
#PPCChat 090719 - Amazon Advertising
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What did you do for long weekend? Both Canada and USA has our birthdays last week and if OOO emails tell me anything. Y'all went away.
 Q2 Who's doing Amazon and what sort of brands are you working with on the platform? Q3 Which tactic are you finding most effective in Amazon? Time to dish and help your fellow #ppcchat people out... Q4 What does everyone think of Amazon buying Sizmek? Q5 What do you wish Amazon would release in 2019? Could be a feature, product or access to a data set or report...NAME YOUR ONE AMAZON AD REQUEST! https://www.adweek.com/programmatic/what-amazons-intention-to-acquire-sizmek-means-for-the-advertising-industry/
16:52
July 9, 2019
#PPCChat 020719 - Conferences & Self Development
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem PPC (@azeemppc) Q1 In terms of your own self-development, how important is attending a conference to you, and why? 
 Q2 Which talk have you seen at a conference that has really inspired you with great takeaways to apply in your current role? Q3 If you've spoken at a conference - what motivated you to apply? If you've never spoken, would you consider it, and why? Q4 Do you make time for your own development, and how? Q5 What are you currently learning about? (This might be a good way to connect with others in the space who have already been there/learnt it...) Q6 What one thing would you suggest that employers should do, to encourage self development?
30:17
July 2, 2019
#PPCChat 250619 - Education in PPC
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler (@amaliaefowler) Q1 How did you get into PPC? Q2 What do you wish you knew in the beginning that you know now? What would you tell Day 1 you? Q3 What has been the biggest learning experience for you in your career - either a specific event, or client, or experience, etc Q4 What do you think education programs are missing or lacking in regards to digital or PPC? Q5 What advice do you have for someone interested in pursuing a career in PPC?  Q6 What advice do you have for someone interested in pursuing a career in PPC?  Final Thoughts Podcasts: - Art of paid traffic,  - The PPC show,  - FB Ads with a Twang,  - Age of Persuasion,  - Professional AF from @dianakander - Recode Decode from @karaswisher - MarTech podcast - Akimbo (Seth Godin) - The Brainfluence - Experts on the Wire (SEO) - Growth Marketing Toolbox - Hidden Brain - Inside Intercom (product marketing) - Social Media Marketing - Grow with Quora ;)
34:30
June 25, 2019
#PPCChat 180619 - Youtube Advertising
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Bryant Garvin (BryantGarvin) Q1 How many of you are running YouTube campaigns today? Q2 In your opinion what is the role of YouTube ads? Where do they fit in marketing strategy? And yes I said the S word... we need to think that way more Q3 What Percentage of YouTube spend goes towards Top Of Funnel vs Bottom of Funnel aka Prospecting vs Remarketing? Q4 If you are running Top of Funnel YouTube do you run it in the same account as your search? Why or why not? Q5 What are your favorite targeting options for YouTube? Q6 Are you more or less likely to run more #YouTube campaigns after the chat today? http://www.clixmarketing.com/blog/2018/12/20/1000-kids-youtube-channels-to-exclude-from-your-video-campaigns/
22:17
June 18, 2019
#PPCChat 110619 - AI, Machine Learning and PPC
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AI & ML have not come up a ton in client conversations for me. Exceptions if they get calls from Google Ads pushing them on it and Smart whatever. Q2 How much of a role does automation play in your PPC management? Q3 Do automations save you time or do they take up more time in testing, monitoring, explaining? Q4 What automations work well for you? Any must-haves that everyone should implement? Q5 What automations don't work well for you? Have you found tricks to make them work or did you give up? Q6 What technologies or tools have you tried for automation? BQML, AutoML, Scripts, API, ...? Q7 ?? Q8 What is the one automation you would die to have access to? Q9 Is there any PPC task you feel you will never trust to automation? https://www.amazon.com/Digital-Marketing-AI-World-Futureproofing-ebook/dp/B07QNMKK2L https://www.hanapinmarketing.com/hero-academy/?utm_source=Optmyzr&utm_medium=Social&utm_content=Hero%20Academy
28:00
June 12, 2019
#PPCChat 040619 - GeoTargeting
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1  How important is geographic targeting in the accounts you work on? Why is it at that level of importance? (I am assuming it matters to some degree to all advertisers, but not equally importantly). Q2 In Google Ads what historically has been your preferred geo targeting setting? Why? Q3 Do you expect the change in the way you can target geography in Google Ads to impact you or your clients? If so, how? Q4 Do you use similar geo targeting on other platforms? Why or why not? Which are similar or different? Q5 Do you have any practices you employ to try to keep geo targeting limited to where you actually want it (on any platform)? Q6 Do you regularly monitor location data for your campaigns (on any platform)? Q7 Do you find that you are geo located correctly by search engines, web sites or social platforms? If not, does that concern you as an advertiser? Q8 Is geo targeting something you would trust machine learning to figure out for you? Why or why not? Does your answer vary by platform? Q9 If you could magically change one thing about how you’re currently able to geo target campaigns on any platform, what would you do? https://neptunemoon.net/2019/06/google-ads-makes-a-major-change-to-location-targeting/
19:59
June 6, 2019
#PPCChat 280519 - Roadblocks
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is a situation you’ve found yourself in recently where you felt like you had to figure out something really difficult and/or something that seemed like a giant roadblock? Q2 When you run into something that seems impossible or there is a major roadblock in your way, what do you generally do? Q3 What is your biggest roadblock or "in need of a workaround" frustration right now? Q4 How do you handle it when a platform (I’m looking at you @facebook ) goes down for a day or more? Q5 I know a lot of you have been really frustrated with the level of “support” that @GoogleAds seems to be providing these days… how do you work around that?  Q6 Do you build any time into your projects/contracts/regular schedules that assume there will be some time needed to deal with "nonsense, not of your doing"? Q7 What if your client (or team if you’re in-house) is the roadblock? How do you handle that? Q8 Is there anything going on for you right now that you could use the power of the #ppcchat minds to help you get around?
25:03
May 31, 2019
#PPCChat 070519 - The Future of GoogleAds
Q1 At their event next week Google Ads will be announcing new features – what Google Ads feature of the past few years has been truly innovative, in your opinion? Q2 What feature or change by Google Ads has impacted you most significantly? Q3 What feature or change by Google Ads has felt like a step backwards? Q4 What feature or change by Google Ads has made your work easier? Q5 If you could request a new feature or change for Google Ads, what would it be and why? Q6 What are your predictions for their announcements at this year’s Google Marketing Live event? What do you think they will be rolling out? Q7 If you were talking to a Google Ads product manager, what would you say to them? Q8 What are the things you most want to know from Google Ads about where their product is headed? (I will be at the event next week and will ask as many questions as I can for us!). Register for Google Marketing live here: t.co/2YkRAiHceW
26:12
May 7, 2019
#PPCChat 300419 - Questions Clients & Bosses Bring Up
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amalia Fowler(@amaliaefowler) Q1 What do you do when a client/boss says "why can't see my ads anywhere?" Q2 When a client wants to connect 'every week' or 'every day' to discuss results and/or make changes, how do you handle that?  Q3 "The data in [insert platform - Facebook] doesn't match the data on my Analytics/Custom Dashboard. Why?" Q4 "I don't want to bid on our brand name, its a waste of money Q5 "I want to run video but I have no video, you do video right?" OR "I want to run this video *sends you awful video you would not ever run.*" Q6 When a client disagrees and INSISTS on running something you don't want to do because it doesn't align with best practices, what do you do? What script do you use? And how do you protect yourself from the results?
22:52
May 2, 2019
#PPCChat 160419 - Spring Cleaning For PPC
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you have anything you do like “spring cleaning” for your PPC accounts (next Q will get into the specifics of what you do)? If so, how often do you do it? Q2  What kinds of “spring cleaning” things do you do? Q3 Are there things you think about doing, but don’t quite get around to doing to “spring clean” accounts? Q4 Are there any tools you use for “spring cleaning” type tasks that you love? Q5 Do you have processes in place that are essentially constantly “spring cleaning” accounts? Like Roomba for PPC?  Q6 Are there areas that you wish you had more time to devote to that would make accounts more tidy and/or efficient? Q7 What is one “spring cleaning” type PPC task that you detest? Q8 Do you have any suggestions for how the platforms might “spring clean” themselves?
20:35
April 17, 2019
#PPCChat 100419 - Pricing Models
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What types of work do you engage in right now – Google Ads, Bing Ads, Facebook, etc.? Q2 What do your engagements typically look like? One off projects, strategy only, ongoing management, etc.? Q3 Do you have different pricing models for different types of projects, work or platforms? Q4 Has your pricing structure evolved over the past year or two in any significant ways? If so, how? Q5 Are there aspects of your pricing structure that are working really well? Q6 Are there aspects of your pricing structure that are NOT working very well right now? Q7 Are there things that you regularly do in the course of your work that you think clients undervalue? Q8 Are there pricing practices you’ve come up against that you felt were problematic? Q9 If you could change anything about the way PPC services are sold, what would it be?
23:46
April 10, 2019
#PPCChat 020419 - Display Advertising - Is It Still Worth It?
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you currently doing advertising on any display networks? If so, which ones? Q2 What types of campaigns are you running on those networks? Q3 What is working well in display for you right now? Q4 What is NOT working well in display for you right now? Q5 Has client interest in/desire for display changed over the past year? If so, in what ways? Q6 Do you wish you were doing more display? Why or why not? Q7 What is the best thing about running display campaigns, in your experience? Q8 If you could change anything about how display campaigns work, what would it be?
25:21
April 3, 2019
#PPCChat 260319 - Filling The Funnel – The PPC Mantra Explored
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you define “The Funnel” when you’re talking to clients about it or when you’re talking internally about it?  Q2 Where is most of your PPC work focused – TOF (top of funnel), MOF (middle of funnel) and/or BOF (bottom of funnel)? Q3 Do client expectations vary based on the part of the funnel you’re targeting with a particular initiative? If so, in what ways? Q4 What do you find to be the best strategies and tactics to use when targeting TOF type traffic? Q5  What do you find to be the best strategies and tactics to use when targeting MOF type traffic? Q6 What do you find to be the best strategies and tactics to use when targeting BOF type traffic? Q7 Do you find the concept of “The Funnel” to be problematic? If so, how? If not, why not? Q8  If you could change one thing about how clients perceive any aspect of “The Funnel” what would it be? Q9 Is there a better model than “The Funnel” that you wish was more widely known and/or adopted? https://go.forrester.com/blogs/15-05-25-myth_busting_101_insights_intothe_b2b_buyer_journey/ https://blog.hubspot.com/marketing/our-flywheel
31:05
March 27, 2019
#PPCChat 190319 - Apps
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @JuliaVyse Q1 Are you running app campaigns right now, on any platform?  Q2 For those who have run App campaigns, what was your biggest challenge getting started with ppc for apps?  Q3 Google UACs have changed a lot since the beta. With no placement reports and limited data, how do you make your clients feel safe using them? Q4 Tracking! What do we like about Tune, AppsFlyer? Firebase? what is our favourite app tracker and why? Q5 ?? Q6 what advice or tips would you give someone ready to start their first app campaign?  Q7 what is your biggest app challenge right now? tracking? siloes? expectations? ux?
17:41
March 21, 2019
#PPCChat 120319 - Reflections on Q1
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How would you sum up the first quarter of this year? Has it been about the same as Q4 of 2018 or different? Similar to Q1 of 2018 or different? If it has been different, how so? Q2 Have you done anything new this quarter? How is it going? Q3 Have you retired or stopped doing anything this quarter? If so, why and how it is going? Q4 What, if any, changes (by the platforms) have impacted you this quarter? How so? Q5 What is something you had hoped to try or implement in Q1 that you did not get to do? Will you do it in Q2? Q6 What is your attitude about Q2 – are you seeing things in your advertising industries that make you feel positive or negative about the coming quarter? Why? Q7 What is your biggest concern heading into Q2? Q8 What are you most excited about heading into Q2? https://searchengineland.com/bing-ads-will-serve-all-yahoo-search-ads-in-new-microsoft-verizon-media-deal-310651
25:50
March 13, 2019
#PPCChat 050319 - Shopping Ads
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Kirk Williams (@PPCKirk) Q1 Do you actively manage Shopping Ads, or, are you new to Shopping and hoping to learn more in this chat? Q2 Let's talk P12Mo Shopping Ads changes. What is new or notable that you think is worth calling out in Shopping Ads (late 2018 or upcoming 2019 changes accepted!). Q3 Are you testing bidding automation solutions in Shopping Ads? Any takeaways or learnings to share with the class? What do you love, what do you hate about what you have tried? Q4 In the brave new world, do you still find advanced manual bidding/segmentation strategies (or others) like Query Filtering to work for you in Shopping? Share your findings!  Q5  It's Smart Shopping time! What are your thoughts? Like or dislike? Explain your answer. Q6 Prediction Time: If Smart Shopping / New UI happened in 2018, what do you think will be the biggest change to Shopping Ads in 2019? Q7 What do you think of Google opening up PLAs to appear in organic search? What impact do you see this having on paid Shopping Ads, if any?  Q8 For those who run Shopping on Bing as well, what is something you like about Bing Shopping? What is something you would like to see changed? https://webmasters.googleblog.com/2019/02/help-customers-discover-your-products.html
22:16
March 6, 2019
#PPCChat 260219 - Creating Repeat Customers Via Upselling & Cross selling
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 What's the best part and highlight of your weekend? Q2 Does everyone know what customer retention is? How do you explain it to others in marketing, your boss/client?  Q3 Do you do customer retention for brands you work on now? If you said no, what is stopping you? For those who said yes, what are some of the industries you are doing this for? Curious what we will hear outside of e-commerce which is a given. Q4 For my B2B peeps today, what are you finding works best with retention? Is it cross-selling or up selling? We will get to you ecom/B2C folks next... don't worry, can't let me B2B fam not get some love today. Q5 For ecom, what are you finding works well? Time to find your tribe with this question. Q6 Are you combining what you do in paid ads retention with email or organic social? I know Klaviyo email marketing is a huge player in this space. I have not used them though
21:38
February 27, 2019
#PPCChat 190219 - Search Conferences
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you attend search conferences, at all and/or regularly? Why or why not? Q2 Which conferences have you attended and would you attend again? Q3 Are there any conferences or events that you have always wanted to attend, but have not? Why not? Q4 What makes for a great search conference experience for you? Q5 What makes for a great presentation by a speaker for you? Q6 What makes for a bad experience for you at a conference or event? Would that experience keep you from attending again? Q7 It feels like there are a million conferences these days, but even so, are there aspects of PPC that you wish were covered more at events? Q8 What topics are you sick of hearing about? Q9 If you were designing you own search conference event, what would your priorities be for the event? Q10 If there is anything you would want conference/event organizers to know that you have not already shared, go for it now!
27:12
February 20, 2019
#PPCChat 120219 - Favourite PPC Tools
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use tools to help with any aspect of your PPC work? If so, which do you use regularly? Q2 What is the one PPC tool that you absolutely could not live without and why? Q3 Is there a tool you’ve heard about but not had the chance to use that you’d really like to? What is keeping you from trying it? Q4 Is there a tool that you did try but either didn’t like it, couldn’t understand it or just generally had a hard time with? Why? Q5 For existing tools, are there any features or functions you wish they had (tag the tools!) and why? Q6 What is missing in the world of tools for PPC pros? What is on your wish list for a tool? Q7 Is there anything in particular that makes you more or less likely to try a new tool?
32:49
February 13, 2019
#PPCChat 050219 - Privacy & Digital Advertising – Can They Ever Really Be In Balance?
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Is privacy something that you or your clients think about when it comes to digital advertising? If so, why or if not, why not? Q2 Are there any particular methods or practices that you will not use due to privacy concerns (as an advertiser or on behalf of a client advertiser)? Q3 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the best? Q4 Which platform(s) do you think handle the precarious balance of user privacy and advertiser desire for targeting data the worst? Q5 What is your biggest concern regarding privacy and advertising? Q6 Do you think ad blocking technology should be of concern to digital advertisers? And, do you use it personally? Q7 If regulation will be coming to the digital space regarding people’s data, what do you think is the most important aspect to address? Q8 Are your views on privacy and advertising different as an individual and as a digital marketer? If so, where do they diverge? spreadprivacy.com/do-not-track/ www.bbc.co.uk/news/technology-46944696
35:57
February 6, 2019
#PPCChat 290119 - Automation - The Good, The Bad, The Ugly
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What, if anything, are you currently using automation for in your PPC work? Q2 Where and how is automation working really well for you? Q3  Where is automation NOT working really well for you? Why do you think  it is not working as well as it could/should? (The frustrations question  is coming next!) Q4 What is your biggest frustration with automation in PPC? Q5  In light of Google Ads new initiative to start doing things in accounts  “behind the scenes” automatically (unless you opt out) – what would you  like them to tell them as PPC professionals? Q6 What areas to do you wish that platforms would do better with automation? What would be most helpful to you? Q7 What areas to do you wish that platforms would stay away from when it comes to automation? searchengineland.com/google-tells-s…agement-310931    
39:01
January 30, 2019
#PPCChat 220119 - Quora Ads
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)& JD Prater (@JDprater) Q1 What types of advertising are available on Quora Q2 How does ad targeting work on Quora? Q3 What type of companies are using Quora currently? Q4 What makes a successful Quora campaign Q5 Why should my company advertise on Quora. Q6 How many of you participating today are either currently using Quora for advertising or have definitely plans to in Q1 2019? Case studies: https://marketingland.com/how-to-use-quora-ads-for-big-results-in-every-step-of-the-funnel-243852 https://quoraadsupport.zendesk.com/hc/en-us/articles/115000987792-How-do-I-retarget-visitors-to-my-website- https://business.quora.com/Retarget-Users-Who-Have-Shown-Interest-in-Questions-on-Quora https://quoraadsupport.zendesk.com/hc/en-us/articles/115010466208-How-do-I-install-the-Quora-pixel- https://business.quora.com/AdStage-finds-high-quality-leads-by-advertising-on-Quora https://business.quora.com/Instapage-acquires-quality-subscribers-through-Quora-Ads
21:08
January 23, 2019
#PPCChat 150119 - Attribution - The Good, The Bad & The Frustrating
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Are you doing or attempting to do any kind of attribution currently? If so, what are you doing? Q2 What are your clients’ attitudes and expectations when it comes to attribution? Do you try to educate them on what can and cannot be done? Q3 Where is attribution working really well for you? And how is that happening? Q4 Where is attribution NOT working really well for you? Why do you think it is not working as well as it could/should? (The frustrations question is coming next!) Q5 What is your biggest frustration with attribution? Q6 Are there tangible things, in your opinion, that the platforms could do to make attribution better? Q7 Are there general expectations about what the current capabilities of attribution that you wish would just go away? Q8 If a genie could grant you one wish re: attribution, what would it be?
29:21
January 16, 2019
#PPCChat 080119 - Budget & Strategy Planning For The New Year
Q1 Who are you and what's your one big passion outside of PPC/marketing/tech? New year means we have new people joining the chat I bet... so changing up our first question of the year Q2 Twitter Poll. Do You Budget Plan With Clients/Internal team/your boss? Click the tweet if you are on mobile/desktop if you don't see i BTW, HOSTING IS HARD. Keeping up with y'all is my workout today Q3 If so, why do you do it? If Not, why not? Especially I want to hear from the Nos... so our collective braintrust can help you do it in 2019. Budget planning and excel sheets are SEXY! Q4  What is/was Your Current Process for figuring out this years budget? We heard from one person in ecom they use ROAS to help. What do y'all who don't do ecom do?  Q5 Great to see some of y'all mention testing as that was my next question. I'll tweak the ask. How much of your budget do you usually put towards testing?  Q6 May be our last questions of today's chat. I see a few of you mentioned testing new channels. What are you top 2 or 3 channels you want to test in 2019 and why?
40:45
January 10, 2019
#PPCChat 181218 - 2019 Wishlist
 #PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 If Santa could make just one PPC wish come true for you in 2019 –  what would it be? (This could be very practical or totally pie in the  sky wishes). Q2 What do you most wish that @GoogleAds would do or not do in 2019 & why? Q3 What do you most wish that @facebook would do or not do in 2019 for advertisers and why? Q4 What do you most wish that @BingAds would do or not do in 2019 & why? Q5 What do you most wish that other platforms like @LinkedIn @Twitter @Quora @Pinterest would do or not do in 2019 & why? Q6 What is something you want to learn more about, start doing or get more skilled at in 2019? Q7 What do you wish you could do way less of in 2019? Q8 Final thoughts on 2018? Last plea for things to be different in 2019?
46:44
January 4, 2019
#PPCChat 041218 - Reporting
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Do you do the reporting to clients or does a project manager do it for you? Q2 What metrics do you currently report on? What are three metrics do you feel you must show to your clients? Q3 Do you provide a written analysis or just the numbers? Do you also provide “what” was done? Q4 What platform/software (maybe just email) do you use to give your metrics? Does anyone automate reports to clients? Sorry, we have a lot of questions! Q5 - whoops Q6 Do you do in person/online-camera share/ video sent/ by email only? Q7 How much time do you feel/or actually know is spent on reporting? Q8 Do your clients ever ask questions/want metrics all month long? If so, how do you manage productivity and burnout? Q9 Double whoops... Q10 Do or does your company count reporting time in your billing structure? Q11 For the multi-channel folks, do you use a platform like Google analytics to show all channels or do you report from the platform? Q12 What’s one metric you wish you could stop reporting on? Q13 OPEN FLOOR, what question(s) do you want to ask the group on reporting?
37:33
December 11, 2018
#PPCChat 271118 - Preparing for Downturn
Q1 Have you been through a downturn cycle before? If so, when and how did it impact you? Q2 Are you seeing any indicators from clients, or in your industry if you’re in-house, that make you think a downturn might be brewing? If so, what are you seeing? Q3 Do you have any type of plan or strategy in place that you deploy when you start to see things turning sour economically? If so, what is it? Q4 Are there ways that you change your account strategy or management if the economy slows down significantly Q5 What is the worst thing a client could decide to do during a downturn? Q6 If you could tell clients one thing that they should be doing (or not doing) and/or thinking about now as a downturn is becoming a bigger possibility in 2019, what would that be? Q7 For those who have been through this type of cycle before, what are some things you wished you knew now that you might not have known then? If you have not been through this, what would you like to know from those who have?
32:48
November 28, 2018
#PPCChat 201118 - Trends in PPC for 2019
Q1 Keywords! Hot or not in 2019? Do you think we will see continued movement towards context & audience and away from the keyword? Q2 AI & Machine Learning. Hot or not? Where are we going with this in 2019? Is it coming? Is it here? How do you/your team plan to deal with it? Will this be the year someone finally develops a drinking game? Q3 Amazon, Quora, and other alternatives to Google Ads & Facebook. Hot or not? Q4 Attribution modeling. Are we going to see continued movement away from last-click? Q5 Video! The topic of last weeks #ppcchat - hot or not? Do you use it now? Do you intend to use it more next year? Q6 Changing gears. What was something that surprised you in 2018 that you didn't expect? Q7 We have time for one more quick one. Make your own 2019 predictions!
37:58
November 27, 2018
#PPCChat 131118 - Facebook & Instagram Video Ads.
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Akvile DeFazio (@AkvileDeFazio) - pronounced Ahk-vee-lah Q1 To better direct our conversation, are you currently testing video ads on Facebook and/or Instagram? ➡️ If so, are you seeing success over static image counterparts? ➡️ If not, how come? Q2 Sounds like creating video is a top one. What are some of the biggest challenges that you are facing when it comes to Facebook and Instagram Video Ads? Q3 FB recently launched their Video Creation Kit in the ad level where you can use images & easily create your own video ads using special fx. Have you tested it out yet? Great for launching while waiting for new client video assets or if your clients don’t have any Q4 While we have many variables in play, from campaign objective to our audience targeting, overall, have you seen more success using longer or shorter duration video ads? What time length has been the most successful for you? Q5 What are some of your favorite video creation and editing tools/apps/software? Q6 oopsy - missed out. Q7 Did you know? According to DigiDay, 85% of Facebook videos are watched without sound. How are you overcoming this hurdle, to get your message across visually, textually, and acoustically? Q8 What metrics do you use to determine the success of your video ads?
28:38
November 14, 2018
#PPCChat 301018 - PPC Efficiency
Q1 PPC Efficiency is broad, so expect lots of follow-up questions. Q2 In what areas are you struggling with efficiency? Q3 What channels are getting you the most efficiency for your budgets? What channels are getting less efficient? Q4 How are you tracking your efficiency? Q4.1 For spend efficiency, where are you getting the "truth"? Heard GA so far. Q5 What tools do you use to improve your efficiency? Q6 Already hearing a little chatter about this, but what effect is automation having on your efficiency? Q7 Last question, what is the one piece of advice you'd give a new person in PPC on this topic? Be specific.
40:12
November 2, 2018
#PPCChat 231018 - Attribution
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Elevated Marketing (@elevatedmrktng) Q1 Since there are so many variations on what attribution means…... let's start with how would you describe the term “attribution” as it relates to paid ads? Q2 Is attribution a metric you currently use to determine the success of different paid ad channels? Is so, how do you use it? Q3 Which attribution model in Google ads do you use the most and why? Last Click, First Click, Linear, Time Decay, Position based or Data-Driven? Q4 Which attribution window combination do you use the most in Facebook ads and why? The default (1-day view and 28-day click) or do you change it? If so what do you use and why? Q5 What challenges do you have when it comes to multi-channel (for example Facebook vs Google ads) attribution and how have you overcome those? Q6 Since attribution isn’t perfect, how do you weigh its importance to other metrics you look at? Q7 How does attribution affect your budgeting across multiple paid channels? How often do you "shift" money from one channel to the other based on attribution Q8 Urrmmmm Q9 How are you currently using the Google ads attribution tool? Q10 What is your main platform for showing data for attribution? (for example, do you use Google Analytics or another platform?) Q11 Do you use and talk about attribution by channel with your clients?
27:22
October 27, 2018
#PPCChat 161018 - Holiday Season & PPC
#PPCChat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk WIlliams (@PPCKirk) Q1 What is something you are doing differently this year than any other year to prepare for the holidays? Q2 When do you expect to begin ramping up budget and bids for the holiday season? (or have you already?) Q3 How do you determine additional budget for the holiday season for planning purposes (specific number examples encouraged!)? Do you have a specific process beyond “It depends”? Q4 LEAD GEN FOLKS! How do you typically prepare for the holidays? Is this a low-point in the year seasonally, business as usual, or do you see a bump as well? Q5 What percentage of your PPC budget is going to search, and what percentage to social in Q4 2018? Is this a change from 2017? Q6 Do you have a dedicated Amazon holiday plan for this year? Roll call for agencies actively managing Amazon ads for clients (or in-house brands). Any interesting tidbits to share? Q7 Do you believe this year will be different in some way for holiday consumer behaviour? If yes, how so and/or why? Q8 If you could give 1 piece of advice for holiday prep for a noob PPCer, what would it be?
40:22
October 16, 2018
#PPCChat - Squeezing More Out Of Challenging Scenarios
Q1 What is a “challenging scenario” you face regularly? Examples could be: limited budgets, super competitive industry with sky high CPCs, inability to use tags, etc. Q2 What is the best workaround you’ve come up with for your challenging scenario? And, does it work regularly/in more than one situation and/or on more than one platform? Q3 Which type of challenging scenario do you find easiest to manage or find success with and why? Q4 Which type of challenging scenario do you find most difficult to manage or find success with and why? Q5 Has there ever been a scenario that you just could not make work or get the results you were looking for? What was the main barrier? Q6 When you’re faced with a challenging scenario, what is your game plan? How do you tackle it? What’s your process to try to figure it out? Q7 Is there one kind of challenging scenario that you just really, really dread? Or one you would turn down a project/client over?
39:41
October 10, 2018
#PPCChat 021018 - Google Analytics
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Amy (Hoffman) Bishop (@Hoffman8) Q1 Which do you prefer? Google Ads conversion tracking or Google Analytics imported goals? Why? Q2 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Paid Search campaigns? Q3 Aside from importing conversions and lists, what’s your favorite way to leverage Google Analytics to improve your Remarketing campaigns? Q4 Do you use the multi-channel funnel reporting? How does it influence your strategy & how do you communicate the info to stakeholders? Q5 If you had a magic wand, what’s one thing you would change about Google Analytics?
30:50
October 9, 2018
#PPCChat 250918 - PPC Secret Weapons
#PPCCHAT Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What is your favorite “secret weapon” when working in Google Ads? Q2 What is your favorite “secret weapon” when working in BingAds? Q3 What is your favorite “secret weapon” when working in Facebook Advertising? Q4 What is your favorite “secret weapon” when working in LinkedIn Advertising? Q5 What is your favorite “secret weapon” when working in YouTube Advertising? Q6 What is your favorite “secret weapon” when working in other platforms, such as Pinterest, Twitter, Quora, Reddit, etc.? Q7 What is your favorite “secret weapon” when working on competitive research? Q8 What is your favorite “secret weapon” when working on reporting? Bonus points if your answer is something besides "Excel".
30:17
October 1, 2018
#PPCChat 180918 - Keywords & Their Ever Changing Role in PPC
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad Q1 We’ve had the automatic inclusion of close variants and changes in word order previously. Since those changes, how have you approached search query mining, and your strategies around campaign builds? Q2 We’ve just been given the news around same meaning variations. A lot of us responded in different ways, some positive and some negative. What’s your take on this update? Q3 Are you increasing your reliance on audiences/demographics/other avenues (share which ones) now in your PPC strategies? Q4 If you’ve been using scripts to help maintain your control over match types, how effective have you found them? Q5 - What do you think the future holds for keywords?
36:47
September 20, 2018
#PPCChat 110918 - Activating Funnel Data with PPC
Q1 Do you manage multi/omni-channel campaigns? If so, what is the channel mix? Q1.5 Are you using marketing automation in the mix? How? Q2 If you only manage PPC, how do you collaborate with other digital channel managers? Q2.5 What are the biggest challenges when trying to collaborate with other digital channel managers? Q3 How are you utilizing multiple PPC channels to target the full funnel? Q4 How are you utilizing multiple PPC and non PPC channels to target the full funnel? Q5 How are you using data from your database in PPC? Q6 How are you utilizing PPC to market to current customers?
36:35
September 13, 2018
#PPCChat 040918 - CRO
Q1 Let’s find out how many of us actually have the option to do CRO directly. Who makes landing pages in your programs? Q2 Wish upon a CROwn jewel: what CRO tests or activities would you run if nothing stood in your way? Q3 what ppc platform do you find easiest for testing ads and traffic? Q4 what AI gets the CROwn? What can bots do that we can’t, conversely, what is still best done by humans? Q5 Bless your public – share an important thing you learned doing CRO testing that new ppcers can use. Q6 Let’s have fun with royal preferences! Share an objection to CRO you’ve had from clients, and share how you sell CRO.
41:12
September 6, 2018
#PPCChat 280818 - Living In The New Google Ads UI
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How are you feeling about the new UI now that it is the only option (for at least some things and for many accounts who can’t access the old one)? Q2 Let’s do the positives first – what is something that you really like about the new UI? Q3 What is something that you really do not like about the new UI? Q4 Are there things that you have not been able to do or find in the new UI? Or anything weird you’ve encountered? If so, what? Q5 Have you found anything cool that you can do in the new UI that wasn’t in the old one? If so, what? Q6 Have you developed any workarounds for roadblocks you encountered in the new UI? If so, what did you do? Q7 If you could make a request of the @GoogleAds product development team, what would it be?
36:06
August 29, 2018
#PPCChat 210818 - Bidding Strategies
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 How many of you are using some form of these automations and if so, are you using them in 100% of your campaigns or are there still instance of manual bidding in your accounts? Q2 Are you having success with your automated bidding strategies or have you turned them off in any accounts due to under-performance Q3 Starting with CPA Targeting. Is it performing well for you, under-performing, are you hitting your CPA goals (coming in high or low) and has it beat your historic performance? Q4 How about Maximize Conversions? Are the CPA’s to high or are they still close to your target CPA (if you have one). And how do you handle when there is a budget-cap vs no cap? Q5 Let’s move over to ROAS (return on adspend). If you are using this, how is the performance. Are you seeing that the return is close to your target and how much has it increased (or decreased) revenue. Any pros or cons?
53:54
August 22, 2018
#PPCChat 150818 - Handling situations when you’ve “hit a wall”
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon). Q1: Is “hitting a wall” something that you have experienced? If so, how often does it happen for you? Q2: Which type of “hitting a wall” scenario is more difficult for you – platform/campaign or people/client? Why? Q3: Let’s focus on platforms and campaigns now. Share an example of a situation where you recently “hit a wall” with either a platform or in a campaign. How did you deal with it? Q4: Was your method, workaround, etc. effective? If so, why and if not, why not? Q5: Is there any hard-earned wisdom you’ve gained from overcoming an obstacle with a platform or campaign that you’d like to share? Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change? Q6: Now for the human issues – share (if you can on a public forum like Twitter!) a situation where you “hit a wall”
45:04
August 15, 2018
#PPCChat 070818 - Handling GDN Mobile Exclusions
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1:If you didn't hear, Google is removing adsenseformobileapps.com as a placement exclusion and the Gmob mobile app exclusion (read more here - searchengineland.com/action-needed-…). What was your reaction in 3 words or less? (or emoji) #ppcchat Q1.1: Who here has been using one or both of these in their Display campaigns? Q2: How large of a negative impact would you anticipate on your campaigns if no additional action was taken on your part? Q3: How will you be handling it/making changes? Provide your logic because I think there are numerous potential solutions/workarounds. Q3.1: Anyone know of a negative placements list that is just apps? Q3.2: Would people be interested in crowdsourcing one? Q4: What opportunities do you see opening up with this change? Q5: Long term, who do you see as the "winners" and who do you see as the "losers" with this change?
1:07:33
August 8, 2018
#PPCChat 310718 - YouTube Advertising
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Cory Henke (@coryhenke). Q1: @YouTube is a fantastic platform. If you’re using it currently, what are your favorite features, Targeting? Long Form Opportunities? Cost? Efficiency? Searchability TrueView buying model? Q2: How impactful is YouTube for your brand, advertiser, or agency? Is YouTube a core part of your media mix? Currently Testing? Haven’t Figured Out? Q3: The biggest hurdle I hear most often when it comes to running YouTube is creative. What are some tactics or strategies that you use to make this easy or more accessible for advertisers looking to test? Q4: YouTube has a lot of new features consistently rolling out in Alpha and Beta phases. TrueView for action, Sequential messaging, Life Events, Cross-Device Targeting, Shopping Integration and others on the horizon. Which will be most impactful and why?
43:33
August 1, 2018
#PPCChat 240718 - PPC For Beginners
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: How long have you been working in paid search? Q2: How did you get into paid search? Q3: For someone who is looking to break into PPC, what advice do you have for them? Q4: What are traits you look for in entry-level employees? Q5 What is something you wish someone told you when you first started working in PPC? Q6 What advice do you have for someone who wants to pitch speaking at a conference for the first time. ​
1:03:13
July 25, 2018
#PPCChat 170718 - LinkedIn Ads
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by AJ Wilcox (@wilcoxaj). Q1 Have you run #LinkedInAds? If so, what are your thoughts on its performance? Q2 Will #LinkedInAds play a role in your advertising strategy in 2019? Why or why not? Q3 What’s your favorite part about #LinkedInAds? Q4 What feature(s) would you like to see in #LinkedInAds that aren’t already available? Q5 What part does #LinkedInAds play in your sales cycle? When is it useful? Q6 What recent #LinkedInAds updates are you most excited about? Q7 Which #LinkedInAds ad units (Sponsored Content, Text Ads, Sponsored InMail) are you finding the most success with currently, and why? Q8 Are you currently employing #LinkedInAds for an Account-Based Marketing (ABM) strategy? Why or why not?
1:02:39
July 18, 2018
#PPCChat 260618 - Auto Optimisation
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Do you use automation features in your PPC management? Q2 What are some examples of auto-optimization settings you’ve generally seen work well? Q3 What are some examples of auto-optimization settings you’ve generally seen work poorly? Q4 Which platform do you trust the most to hold the reigns for optimizing your campaigns, and which do you trust the least? Q5 What approach do you use for testing the effectiveness of an auto-optimization setting? Q6 What advice would you share with new PPC’ers about using these settings? Q7 What automation trends do you predict for the future of PPC?
42:45
June 28, 2018
#PPCChat 190618 - The Other Guys
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Joe Martinez (#MilwaukeePPC). Q1: Not talking about AdWords, Bing Ads or Facebook today. What other ad channels have you tried? Pinterest? Quora? Reddit Ads? Apple Search Ads? Waze Local? Spotify Audio Ads? (Save the why for Q2) Q2: If you had to pick a favorite “other” channel, what would it be? And why is that channel your new go-to? Q3: If you haven’t tried any alternative channel or a particular one, why not? Lack of traffic? Don't have the right clients? Heard bad things? Q4: Okay we talked about our favorite new channel. Time to flip it around. What channel have you tried and are not a fan of? (Psst…I know some channels are watching today.) Q5: Personal opinions aside. Results matter the most. Whether you like a channel or not, are you at least happy with what you’re getting in return? Toss out specific examples if you can. Q6: Have we missed any other channels? Is there anything else the #ppcchat commu
44:13
June 21, 2018
#PPCChat 120618 - Things I Wish People Understood About PPC
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the biggest misconception you’ve encountered about PPC? Q2: What is the most common misperception you’ve encountered about PPC? Q3: Is there something you feel like you are constantly explaining? If so, what is it and how do you distill it for non-industry experts? Q4: Do you have any kind of standard materials or process for educating clients (internal or external) about what PPC can and can’t do? If so, what does it consist of? Q5: If there was one thing you wish everyone could just innately understand about PPC, what would it be? Q6: Is there anything you wish you understood better about any aspect of PPC?
31:50
June 14, 2018
#PPCChat 050618 - PPC Problem Solving
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Baccchini (@NeptuneMoon). Q1: What is the most common problem you face in your day to day PPC work? And how often do you face it? Q2: Do you have strategies you regularly use when you run into a problem or do you tend to just wing it? Q3: Do you find that the non-technical issues you encounter are more typically with coming up with strategy, implementing strategy, continuing to improve performance, human/client type issues or something else? Q4: Which type of issue do you find most challenging and why? Q5: We all have our moments and days when things are easier or harder for us. What was a problem you encountered recently (we will get to how you addressed in in the next question)? Q6: How did you address this issue? Was your approach successful? Q7: What is the most difficult problem you’ve faced in your PPC career? How did you address it? Q8: What do you wish you were better at when it comes to PPC
37:12
June 7, 2018
#PPCChat 290518 - Conversion Rate Optimisation (CRO)
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kyle Shurtz (@kyleshurtz). Q1. What's your preferred landing page tool to create new pages and why? Q2 - Let's jump into the analysis. What's your go to tool for insights on behavior with the page? Are you team @hotjar? Or maybe team @CrazyEgg ? Q3 Let's collaborate #ppcchat what is one of the best A/B tests you have run that really moved the needle? Q4 - Similar question but how about multivariate testing? Does anyone have some success stories using mutliple pages and what was the strategy? Q5 - When approaching a CRO project what does your strategy session look like? How far in advance are you planning new tests? Q6 - For the eComm experts. What tests do you run to improve sales and average order value? Q7 - How do you influence post conversion metrics utilizing PPC?
32:36
May 30, 2018
#PPCChat 220518 - PPC for Beginners
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Azeem Ahmad (@AzeemPPC). Q1. Remember we're talking about your experiences as a beginner. If there was one piece of advice you wished you could have given yourself when you began in PPC - what would it be? Q2 - (hoping you've all got varying levels/years of experience here!) - What's the biggest change you've seen in the industry since you started? Q3 and a whole host of great resources there for people to tap into - great to see so many brilliant ideas and links being shared Q4 - Other than the essential abilities needed to perform a PPC role, what skills in your opinion are crucial to being a success in PPC? Q5 - Is an entry level/beginner PPC role different now than it was five years ago? If so, why? Q6 - Isn't really a question. If there's one person who's twitter feed and general knowledge about PPC is invaluable to you - share with the community and thank them publicly
41:13
May 24, 2018
#PPCChat 150518 - PPC Potpourri
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Robert Brady (@robert_brady). Q1: What have you found that works on Amazon Ads? (their ad business generated $1.7B in revenue last year) Provide context around industry/product if possible Q2: Did you see @PPCKirk's tweet about Amazon remarketing? This could be huge. Thoughts? Would this get you to jump on the Amazon bandwagon? https://marketingland.com/amazon-poised-to-launch-new-retargeting-ad-product-report-240119 Q3: Shifting gears, AdWords announced the old interface will be gone by the end of the year, but won't mess with the holiday season. When do you see it happening? Q4: What are you doing to get ready for it? Q5: What positives have you found in the new UI? (hold the rants on problems for Q6) Q6: What bugs you about the new UI or makes your life harder? Q7: Let's talk a little automation in the context of transparency: Do you think platforms will open the automation black boxes? Give a litt
35:51
May 17, 2018
#PPCChat 080518 - YouTube Advertising
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Natalie Barreda (@nataliebarreda). Q1: Let’s talk about getting on to YouTube, at what point do you decide your next growth opportunity is to expand into YouTube? What is the ideal scenario for expansion into YouTube? Q2: What are the most common objections you hear about expanding into YouTube? How do you overcome these objections? Q3.1: Some of you have already mentioned this challenge about creative assets, have you ever used YouTube Director On Site? What has your experience been? Q3.2: If not, what other resources do you use if obtaining creative assets is a roadblock? Q4: You guys bring up a great point and it's all really about the user experience on YT, so what are your go-to targeting tactics and best practices when setting up a YouTube campaign to make sure you provide the best experience? Q5: So overall we all use YouTube for branding, so when you're doing this, how do you measure impact across
27:21
May 10, 2018
#PPCChat 010518 - Conferences
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Kirk Williams (@PPCKirk). ​ Q1 POLL: What (for you) is most important about PPC Conferences? Please discuss opinions, or include Other ideas in the response. Options: Food/Amenities, Speakers, Networking, Location Q2 When attending a conference, what percentages would you assign to each of these (try to get to 100% ;) : > Be inspired > Gain specific, actionable takeaways. > Networking > other Q3 As attendees: What is the biggest deterrent for (not) going to a PPC conference? What makes you avoid a conference? Or perhaps, why haven’t you gone to one yet? Q4: We have a lot of speakers in #PPCChat. As a PPC Conference Speaker, what is a piece of advice you have for someone who wants to speak at a conference someday? Q5: What is the top thing you think many/most/all PPC speakers need to level-up their presentations? Is their a common weakness we can all grow in? Q6: Do you prefer keynote or breakout sessions? Why?
1:09:12
May 3, 2018
#PPCChat 240418 - Match Types
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 Are you still actively using all three match types? I know there are exceptions for every account. But for the majority of accounts, which match types do you generally use and what is the makeup/percentage? Q2 Do you generally see one match type have a higher CPC than another for the same keyword, or does it vary by account in most cases. In other words do you see any pattern with CPC and match types. Or even conversion rates for that matter (if at all) Q3 You have a single Keyword like ‘plumbers’. What match type(s) do you use for that term? (For this example, you have all of the tail terms as well, but need this KW too) Q4 Do you separate adgroups by match types? Q5 Recently there was an article about Phrase match Modifier. Has anyone tested this or has anyone seen any results (good or bad) - https://t.co/2mQI41QdhJ Q6 While Broad (not BMM) is almost a goner,
48:32
April 26, 2018
#PPCChat 100418 - FB advertising after the Cambridge Analytica fallout
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Timothy Jensen (@timothyjjensen). Q1 Which of the recent FB Ads changes have had the biggest impact to you as an advertiser? Q2 How are you communicating the targeting changes to clients? Q3 Do you anticipate a significant number of users and/or advertisers leaving FB? Why or why not? Q4 Are you shifting budget to other platforms after FB's changes? Why or why not? #ppcchat Q5 How have you changed targeting tactics in FB based on the changes? Would love to hear some specific examples if you're able to share They did it with Instagram, for sure. They "own" the younger demo there even if that audience is leaving FB Q6 Who has been able to retain access to third-party data through a relationship with a data provider? What should others know about this process? Q7 Do you think FB will keep all the new targeting restrictions in place, or roll them back on some
39:59
April 12, 2018
#PPCChat 030418 - Using PPC to market to the full funnel
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by @PPCKirk (Kirk Williams). Here’s a quick cheat sheet: TOFU = top of the funnel, MOFU = middle of the funnel (really not cursing at you, I promise), BOFU = (yup, you guessed it) bottom of the funnel.  Q1: Define what “full funnel marketing” means to you. (feel free to note synonyms for “full funnel” in your explanation). #ppcchat Q2: Overall what score out of 10 would you give to the PPC industry as a whole (broad brush alert) in how we do tracking, managing, and educating on full funnel marketing with PPC? Q3: What are limitations to PPC we need to be aware of when considering the full funnel of marketing (the entire customer journey)? Q4: How do you target Top of Funnel with PPC? Any complexities, or things we need to think through in TOFU? Q5: How do you target Mid Funnel with PPC? Any complexities, or things we need to think through in MOFU? Q6: How do you target Bottom of Funnel with PPC? Any compl
58:27
April 4, 2018
#PPCChat 270318 - ​Platform Headaches & Tips
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Juie F Bacchini (@NeptuneMoon). ​ Q1: In which platform do you work most frequently? Q2: In which platform do you find it easiest to figure new things out? Q3: What it the most recently “that is so awesome” thing you figured out? Q4: What is something you would love to know a better way to do? Q5: What are some of your all-time favorite tips or tricks for AdWords? Q6: What are some of your all-time favorite tips or tricks for Facebook? Q7: What are some of your all-time favorite tips or tricks for other platforms, like BingAds, Twitter, LinkedIn or Pinterest? Q8: If you could add one feature or shortcut to any platform, what would it be and why?
34:34
March 28, 2018
#PPCChat 200318 - Ad Copies & Ad Extensions
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Mark Kennedy (@markkennedysem). Q1 First let’s quickly chat about the “old” ads. Do you still have Standard Text Ads in campaigns or have you completely switched over to ETAs? If so, any accounts that still have over 50% STAs due to performance? Q2 In the past, we never had enough characters. Now that you have a lot more in the description line, do you tend to fill it or come close? Or have you found it’s more than enough and sometimes less is more (especially with ad extensions)? Q3 For ad testing, are you doing strictly 2 ads for A/B or working 3+ or more per adgroup? And how are you handling ad rotation settings for testing as well? Q4 Is anyone letting Google write their ads or having any success with it Ads added by Adwords (feel free to rant ;) Q5 Before we move over to ad extensions – Anyone want to share any trends or new strategies they’ve seen or tested with text ads? Good or bad
36:08
March 22, 2018