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#PPCChat Roundup - Behind the Scenes of Paid Search

#PPCChat Roundup - Behind the Scenes of Paid Search

By TheMarketingAnu

The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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Currently playing episode

EP85 - 2020 PPC Wishlist

#PPCChat Roundup - Behind the Scenes of Paid SearchJan 15, 2020

00:00
33:13
EP284 - GA4 Q&A with Brie Anderson

EP284 - GA4 Q&A with Brie Anderson

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 How would you characterize your working relationship with Google Analytics 4?


Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4.


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Mar 27, 202428:17
EP283 - We Need More Sales Leads Right Now

EP283 - We Need More Sales Leads Right Now

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.?


Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC?


Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads?


Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup



Mar 20, 202430:18
EP282 - Navigating Ever Advancing Automation in PPC

EP282 - Navigating Ever Advancing Automation in PPC

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation?


Q2 How would you describe your general attitude about PPC automation?


Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use?


Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Mar 06, 202435:15
EP281 - Telling Clients Hard Truths

EP281 - Telling Clients Hard Truths

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1  Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not?


Q2 What are some examples of hard truths you have had to tell clients? And how was it received?


Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable?


Q4  Is there anything you do proactively to help avoid getting into hard truth situations with clients?


Q5  Have you ever had a client tell you a hard truth?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Feb 28, 202428:19
EP280 - Reimagining PPC

EP280 - Reimagining PPC

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years?


What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years?


Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the client reception been to them?


Q4 What are your biggest worries or concerns about working in PPC over the next 10 years? And what, if anything, can you do about them?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Feb 21, 202440:42
EP279 - Vetting Potential Clients

EP279 - Vetting Potential Clients

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Do you have a process for vetting potential clients?


Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about?


Q3 What are red flags to you when interacting with a potential client? Which are deal breakers?


Q4 What are the signs of a good potential client to you?


Q5 Is there anything you know now that you wish you knew then when it comes to vetting potential clients? Let’s share our hard-earned wisdom!

Feb 14, 202433:17
EP278 - Burnout & When You Just Don’t Enjoy PPC

EP278 - Burnout & When You Just Don’t Enjoy PPC

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant?


Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings?


Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work?


What did/do you do to help alleviate the burnout or lack of enjoyment in your PPC work? What was most helpful for you?


Q5 Are there things you do to help prevent burnout or decreased enjoyment with your PPC work?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jan 31, 202447:14
EP277 - PPC Freelancing & Consulting

EP277 - PPC Freelancing & Consulting

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up?


Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision?


Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you did it differently?


Q4 What do you really like about being a PPC freelancer or consultant?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jan 24, 202436:50
EP276 - PPC Testing in 2024

EP276 - PPC Testing in 2024

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform?


Q2 How are you approaching testing these days? Does it differ by platform?


Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.?


Q4 What are your biggest testing frustrations? Does it vary by platform?


Q5  Are there things you want or plan to test in the first half of 2024?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Jan 17, 202426:51
EP275 - What's On Our Mind This Week?

EP275 - What's On Our Mind This Week?

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 What is on your mind in PPC this week?


Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss.



Q3 Getting the support you need from Google Ads and other platforms. Discuss.



Q4 What are clients or stakeholders asking you about the most right now?



Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencies & freelancers) to companies wanting to pay salaries (go in-house) instead?

Jan 10, 202432:11
EP274 - Ginny Marvin Q&A

EP274 - Ginny Marvin Q&A

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon?


Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support?


Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS.

I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars.

I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround?


Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573?

If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening?


Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner?


Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax?


Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget.

Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget?


Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Dec 20, 202335:31
EP273 - PPC holiday Wishlist

EP273 - PPC holiday Wishlist

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon )


Q1 What is on your holiday wish list for PPC platforms?


Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.?


Q3 What is on your holiday wish list for the PPC industry?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Dec 13, 202327:07
EP272 - Solving Common PPC Issues

EP272 - Solving Common PPC Issues

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What are the most common PPC strategy or execution issues you run across these days?


How do you address PPC strategy or execution the issues you find?


What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Dec 06, 202333:07
EP271 - Post Black Friday Weekend Review

EP271 - Post Black Friday Weekend Review

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services?


Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM?


Q3 Did you notice any trends this year as a PPCer?


Q4 Did you notice any trends this year as a consumer?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Nov 29, 202320:40
EP270 - Best Strategies for Holiday Season

EP270 - Best Strategies for Holiday Season

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)?


Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?


Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?


Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform?


Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Nov 15, 202322:07
EP269 - Whats Hapenning in PPC

EP269 - Whats Hapenning in PPC

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What PPC news from the last few weeks (or months) has you most excited?


Q2 What PPC news from the last few weeks (or months) has you most worried or concerned?


Q3 What do you have the most questions or stress about in PPC right now?


Q4 Are there any PPC new stories that you’d like to know more about?



Nov 08, 202323:02
EP268 - Performance Max & Demand Gen in Google Ads

EP268 - Performance Max & Demand Gen in Google Ads

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries?


Q2 How has PMax performance been for your accounts lately?


Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why?


Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not?


Q5 What is your Performance Max wish list? What would you like to see happen with its development?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Oct 25, 202321:39
EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World

EP267 - Keeping Costs Under Control in Today’s Increasingly Automated PPC World

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries?


Q2 If you have seen cost increases, are they limited to any specific campaign type or platform?


Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps?


Q4  If you have seen cost increases, have you been able to do anything to bring costs back down to previous levels?


Q5 How are you explaining cost increases to clients or stakeholders? And are they concerned about this issue?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Oct 18, 202320:26
EP266 - Capturing Attention In A Crowded World

EP266 - Capturing Attention In A Crowded World

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 How competitive is advertising for the brands/industries you are currently working with for PPC advertising? And what industries are you working in?


Q2  What are some ways you try to make your ads stand out or grab attention? How/does this vary by either industry and/or platform?


Q3 Are some platforms more difficult than others for you to make headway on (are noisier or more crowded)? If so, which one(s) and why do you think that is?


Q4 Have you seen any ads lately that really caught your attention? What were they advertising and on what platform? And what, specifically, caught your eye?


Q5  Is there something you really want to try in any of your accounts that your clients or stakeholders just won’t let you run with?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Oct 11, 202323:36
EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved

EP265 - Google Automation vs Human Automation - Why We Still Need To Be Involved

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What does Human Automation vs Ad Network Automation mean to you? Do you distinguish between them?


Q2 What are some areas where Ad Network Automation wins and it’s reasonable to trust? Where do you only trust human automation (and why)?


Q3 Are you currently feeding conversion values into ad networks? Why or why not? And what method(s) are you using to send conversion data to ad networks?


Q4 Which type of bidding are you using? If Smart, which variant and why? If manual, are you layering in third party scripts/rules?


Q5 Have you tested broad match in Google Ads in the last 12 months? What were the results of those tests? Were you surprised by the results - why or why not? If you have not tested broad match in Google Ads lately, what is keeping you from testing it?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Oct 04, 202323:09
EP264 - Are You Ready for Q4?

EP264 - Are You Ready for Q4?

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Do you feel like you’re ready for Q4? If so, why do you feel ready and if not, why not?


Has your planning for Q4 2023 been different from past Q4s? If so, how and if not, why not?


Q3  Have you increased, decreased or stayed at the same budget level for Q4 2023 versus 2022? Does this differ by platform? And what went into the budgetary decisions this year?


Q4 Are you planning on testing anything new for Q4 2023? If so, on what platform(s) and what went into your decision to try these new things?


Q5 How do you personally feel Q4 will go this year? Do you see anything out in the real world that has you leaning in one direction or another?


Q6 Does your team do anything special/different for Q5? Those are the days between Christmas and New Years Day.



Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Sep 27, 202327:49
EP263 - PPC Myth Busting

EP263 - PPC Myth Busting

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What do you think the biggest myth in PPC is right now? Or what myth do you hear about the most?


Q2  How do you combat PPC myths when clients or stakeholders bring them up?


Q3 What myth(s) do you think platforms put out there? Are these myths more difficult to bust?


Q4  If you had to choose one myth you could wipe from existence, what would it be and why?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Sep 20, 202332:16
EP262 - Red Flags & Problem Clients

EP262 - Red Flags & Problem Clients

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What do you consider to be a red flag when interacting with a potential client?


Q2 How do you handle red flags when they arise?


Q3 What red flag(s) are deal breakers for you and why?


Q4 What traits do you find make a problem client?


Q5 How do you deal with problem clients? And how does it vary based on the nature of the problematic client?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Aug 30, 202334:31
EP261 - Beyond Google & Facebook - Finding Success on Other Platforms

EP261 - Beyond Google & Facebook - Finding Success on Other Platforms

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What percentage of the advertising budgets that you manage are spent on Google and/or Facebook? And for what industries are you managing advertising?


Q2 What ad platforms, other than Google or Facebook, have you used for your accounts? On which have you found success?


Q3 Have you advertised on a platform that really surprised you, either by how well or how poorly ads performed on it? Any ideas as to why it worked or did not work for your accounts?


Q4 Is there a platform you’ve been thinking about testing but have not yet? Which one(s)? Why have you not done it yet?


Q5 Is there a segment that you think is not well covered by existing digital ad platforms? Where would you like to see this segment covered?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more linktr.ee/ppcchat_roundup

Aug 16, 202326:50
EP260 - The Business of PPC

EP260 - The Business of PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 How long have you been working in PPC? And are you/have you been agency, in-house or consultant/freelancer?


Q2 Let’s start with contracts or agreements. Do you currently use contracts or agreements with your clients? If not, why not?


Q3 Is there anything in your contract that is there because you learned something the hard way? If so, what is it?


Q4 What is your biggest challenge on the business side of PPC?


Q5  Do you have a business of PPC questions vexing you right now? Maybe we can help!


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & morelinktr.ee/ppcchat_roundup



Jul 26, 202347:07
EP259 - Adventures in Conversion Tracking in 2023

EP259 - Adventures in Conversion Tracking in 2023

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 What types of conversion actions are you currently tracking in your PPC campaigns? What method do you use to track the conversions (Google Analytics 4, Google Ads, third party tool, etc.)?


Q2 Have you encountered any issues with conversion tracking lately? If so, on which platforms and what did you do to try to solve it?


Q3 Do you find some platforms are better at or easier to track conversions on? If so, which are better and worse and why?


Q4 What are the biggest roadblocks you encounter when it comes to properly tracking PPC conversions in 2023? How do you handle those situations?


Q5 With Apple potentially stripping out UTM parameters as early as Q4 2023, including Google and Facebook ads parameters, how do you plan to capture conversions that should be attributed to ads?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jul 12, 202324:45
EP258 - GA4

EP258 - GA4

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Are all of the sites you work with using GA4? If so, for how long? And if not, why not?


Q2 How comfortable are you working in GA4?


Q3 What are your biggest challenges working in GA4?


Q4 What is missing in GA4 that you regularly used in Universal Analytics?


Q5 Are you actively investigating and/or testing other analytics solutions? If so, which ones and what are your thoughts on them?


Q6 What have been the most helpful resources you’ve found for setting up and using GA4?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jun 28, 202334:18
EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution

EP257 - Preparing for the Shift in PPC - Tracking, Targeting & Attribution

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Which of the coming announced changes do you think will impact PPC most significantly (or at least your accounts): 1. Diminishing role of keywords 2. End of 3rd party cookies 3. Google Analytics 4 4. Apple’s URL stripping 5. Something else


Q2 Which area do you think is going to least resemble what we have traditionally known it to be in next 18 months: 1. Tracking (tagging) 2. Targeting 3. Attribution


Q3 How are you planning or preparing for the changes that are coming to search and ad platforms? Are you talking proactively with your clients/stakeholders?


Q4 What is your biggest concern(s) about tracking, targeting and/or attribution now and into 2024?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jun 14, 202336:37
EP256 - Are Tech Companies Out of Touch with What People Actually Want?

EP256 - Are Tech Companies Out of Touch with What People Actually Want?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Do you think that AI is being over, properly or under hyped by tech platforms right now either generally or relative to PPC?


Q2 What do you think are the best uses of what is currently referred to as “AI” in tech and ad platforms right now or in the future?


Q3 What are your thoughts and/or feelings about VR (virtual reality), AR (augmented reality) and similar technologies being pushed by tech platforms currently?


Q4 Do you think that AR/VR have an important role to play in our future tech interactions? And how, if at all, do you see this impacting PPC?


Q5 What is the most exciting tech advancement relative to PPC that is happening now, and why is it exciting?


Q6 What is the most concerning and/or overhyped tech advancement relative to PPC that is happening now, and why is it concerning?


Thank you for listening!


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jun 07, 202340:53
EP255 - GML Q&A with Ginny Marvin

EP255 - GML Q&A with Ginny Marvin

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  with Ginny Marvin (@adsliaison)


Q1 What was the most important or exciting thing announced at Google Marketing Live (GML) last week in your opinion?
What was the most concerning or disappointing thing announced at Google Marketing Live (GML) last week in your opinion?


Q3 We have had a bunch of questions submitted for Ginny already, but what are your burning questions after GML last week?


Q3.1 What is an "agile budget"? It was talked about as if we already should know what that is and I'd not heard of it prior to GML.


Q3.2 Where can we see details about "privacy" as it specifically relates to masked search queries? At times, it feels like they slip away unannounced. We advertisers understand (+ have to accept) it conceptually. Pointing to [HERE] for customers would help.


Q3.3. Can you point to more info on "our standards on data privacy"? From the support doc: "Some search terms that don’t have enough query activity are omitted from the search terms report in order to keep with our standards on data privacy."


Q3.4 Once Google auto pulls SKU data into GMC Next, are we still able to modify/change data via supplemental feeds, rules and other tools?


Q3.5 If my competitors and I are all using generative AI to create our creatives, how does Google ensure we won’t get similar copies?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

May 31, 202328:30
EP254 - PPC Pitfalls

EP254 - PPC Pitfalls

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 What are some examples of PPC pitfalls you have encountered over the years? If so, what happened & what did you do?


Q2 Have you ever encountered issues with your client or brand’s web site that messed up your PPC efforts or strategy? If so, what happened & what did you do?


Q3 What do you typically do if things go sideways in one of your accounts or campaigns? And if it was something that was your fault, how do you handle it?


Q4 Is there a particular aspect of PPC that tends to vex you or be difficult or something that is your perpetual blind spot?


Q5 What do you think is the biggest potential pitfall in PPC these days?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

May 17, 202332:27
EP253 - The Future of Search & PPC

EP253 - The Future of Search & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Have you spent any time thinking about or pondering the future of search and/or PPC? Or are you too busy dealing with the today & right now?


Q2 Where do you think search is headed? There has been so much talk about AI and search (with more to come with Google’s I/O happening tomorrow) - what are your thoughts or predictions?


Q3 Where do you think PPC, in general is headed? What is contributing to your opinions on this topic currently?


Q4 What are you most excited or intrigued about when you think about or read about the future of search and/or PPC?


Q5 What are your biggest concerns about where search and/or PPC might be headed? And do you think there is anything that we could do about those concerns?


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

May 10, 202325:39
EP252 - Targeting Ads in Today’s Ever Changing Environment

EP252 - Targeting Ads in Today’s Ever Changing Environment

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 How do you decide on the targeting for your PPC advertising?


Q2 Has your process for targeting changed in the last few years? Either how you think about it or how you actually set it up within platforms?


Q3 Are you using “first party data” in any of your ad targeting? If so, how and on which platform(s)?


Q4 Which platforms have the best targeting options currently, in your opinion, and why?


Q5 What is your biggest ad targeting frustration?


Thank you for listening!


Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


May 03, 202332:17
EP251 - When Platforms Meltdown

EP251 - When Platforms Meltdown

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Were you impacted by the Facebook platform meltdown over the weekend? If so, how did you respond?


Q2 We talked about this somewhat recently, but what, if anything, do you have in place to alert you of major issues in your accounts?


Q3 When you become aware of a major platform issue or malfunction, what are the first steps you take?


Q4 In the event of a platform issue, how proactive are you in communicating with your clients or stakeholders? At what point(s) in the process do you communicate with them?


Q5 In a case like the Facebook issue over the weekend, how do you handle unexpected and/or significant overspend in your accounts?


Q6 Have you successfully gotten a refund or credit for any of your accounts when there has been a major platform issue? Was the refund sufficient in your opinion? How were you able to achieve that?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Apr 26, 202320:50
EP250 - AI - Helpful or Headache in PPC

EP250 - AI - Helpful or Headache in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon

Q1 How do you define AI when it comes to PPC?

Q2 What aspects of AI do you think are helpful for PPC?

Q3 What aspects of AI do you think are a headache or difficult for PPC?

Q4 What do you think is the most exciting and/or potentially the most useful aspect of AI for PPC?

Q5 What do you think is the most frustrating, troublesome or negative aspect of AI for PPC?

Q6 What is on your AI wish list for PPC?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Apr 19, 202327:46
EP249 - What to do When Ad Performance Is Struggling

EP249 - What to do When Ad Performance Is Struggling

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Have you been experiencing any performance dips for the accounts you manage in the last few months? If so, on which platform(s)? And for what industry(ies)?


Q2 What, if anything, do you have in place to alert you to performance changes? Does it vary by platform?

Q3 When you find performance struggling, what are the first things you check? Does it vary by platform?


Q4 How do you explain performance dips to your clients or stakeholders? Is there language you tend to use that makes it easier for them to understand and/or not freak out?


Q5 If you can’t find anything specific that explains the performance weakening, what do you do?


Q6 Is there a particular performance scenario that is vexing you right now? Let’s help each other out!


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Apr 12, 202334:05
EP248 - Testing the New Broad Match in Google Ads

EP248 - Testing the New Broad Match in Google Ads

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Are you currently running any campaigns in Google Ads that are utilizing broad match? Are you exclusively using broad match? Are you using it with smart bidding?


Q2 If you are not currently using or testing broad match in Google Ads, why are you not using it?


Q3 What strategies have you found that work well when using or testing broad match in Google Ads?


Q4 If you’re using or testing broad match in Google Ads, what have your biggest challenges or frustrations been?


Q5 What questions do you have for @adsliaison about using or testing broad match in Google Ads in 2023?


Q5.1 We feel like this when we try to figure out the paths a query can take in Semantic (Broad) search. PMax, Search, DSA. Is there a good framework we can use to understand where a query flows?


Q5.2 I am very happy with where Broad is going, but as I’m sure you know many folks want more search term report coverage. Do you think there’s any chance of that?


Q5.3 not about BM sorry but can Ginny get GAds to highlight which of the 15 headlines and 4 description lines have disapproved an RSA please? At the moment you have to guess which of the 19 possibilities has caused the disapproval or speak to GAds support.


Q5.4 Thanks for everything @adsliaison! What’s a hotter topic for you right now, Performance Max or Broad match? Which of these changes do you feel the community prefers?


Q5.5 There are a lot of times when the recommended optimizations in Google recommends trying broad match as a test. Is there a threshold of data that it gathers before recommending that or is it just doing that by default? No shade, only curious!


Q5.6 Well @adsliaison when is exact and phrase going to just go away? I’m guessing you don’t know ir can’t say but when given the chance to ask…


Q5.7 Thank you for all you do! 1. Do restricted industries that get flagged for using audiences normally miss out on the audience piece of broad match? 2. Can broad keywords recover faster from being paused than phrase/exact? 3. Which is better: broad or DSA?


Q5.8 For fresh accounts with no data and less search volume KW, what are the bids you would suggest, and with what match type? Especially in the phase of finding the first few conversions.


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Apr 05, 202334:37
EP247 - Creating Ad Creative That Drives Conversions.

EP247 - Creating Ad Creative That Drives Conversions.

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Are you currently running ads on social platforms? If so, which one(s)? And for what type of product or service are you advertising?


Q2 Do you find a particular type of ad creative drives the best results for the brands you work with? Does it vary by platform?


Q3 How do you currently test ad creative in your social campaigns? Does your testing method vary by platform?


Q4 What is your biggest challenge or frustration when it comes to testing ad creative in your social campaigns?


Are there any resources you’ve found that help with your social ad creative? Either inspiration and/or for testing?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Mar 29, 202334:22
EP246 - Staying Ahead of the Curve in PPC in 2023

EP246 - Staying Ahead of the Curve in PPC in 2023

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon


Q1 Do you feel like you are ahead, in the middle or behind the curve in PPC these days? Meaning, do you feel like you’re falling behind, treading water or leading the pack?


Q2 What aspects of PPC do you find most difficult to keep up with these days? What makes it challenging?


Q3 What areas of PPC do you feel like you’re ahead of the pack on? What do you think has allowed you to achieve this?


Q4 Have you done anything in the past year to improve your skills - courses, groups, etc.? If so, please be specific and also, how has this helped you?


Q5 Are you using more or different tools to help you stay ahead of the curve in PPC these days? If so, what has been helping you? Any tools you tried and abandoned?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Mar 22, 202327:14
EP245 - Wrangling Google Ads Performance Max

EP245 - Wrangling Google Ads Performance Max

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 Are you currently running Performance Max campaigns in Google Ads?   If so, for how long and for what industry or product?

Q2 How would you characterize your experience with Performance Max for the accounts you manage thus far?

Q3 Have you tried Performance Max for e-commerce and/or lead generation?   Did you find it performed differently between e-comm and lead gen? If so, how?

Q4 What is your biggest challenge when either setting up or managing Performance Max campaigns?

Q5 How long do you wait to judge the performance of your Performance Max campaigns? If they are not performing well, what actions do you take to try to improve performance?

Q6 What questions do you have for @MenachemAni about Performance Max?

Q6.1 Any thoughts on how/if it's worth trying to get P-Max to work for a heavily regulated industry with strict compliance guidelines?

Q6.2 What’s your opinion on negativizing brand keywords from PMax? Is there a case in which you wouldn’t recommend it?

Q6.3 Scaling is a big issue for PMax. I saw a great post from @PPCKirk earlier today (the “ghostbusters” one) which is sort of what we do with high/mid/low converting structures. Any ideas on scaling, especially for mid-size to larger accounts ($100k-250k/mo or more?)

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Mar 15, 202335:38
EP244 - GA4 - Figure It Out or Find An Alternative

EP244 - GA4 - Figure It Out or Find An Alternative

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Is Google Analytics 4 (GA4) running on the site(s) that you work with? If not, why not?  And was it difficult to get it deployed and collect the data?

Q2 Are you working in GA4 for your analytics needs and reporting?   If so, how is it going?  If not, why not?

Q3 Have you found a third-party tool or service that helps you use GA4 more effectively?

Q4 Are you looking at alternative analytics tools?   If so, which ones have you checked out? Thoughts?

Q5 What is on your GA4 wishlist before it is the only Google Analytics running (the date for this is currently July 2023).

Q6 Have you found any resources that have helped you in your quest to actually use GA4?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Mar 02, 202332:41
EP243 - Coping with Diminishing Data

EP243 - Coping with Diminishing Data

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 What are the main types of data you regularly work with in PPC? From what sources?

Q2 Do you find you have less PPC data to work with now than you had previously?   What types of data, specifically, are diminished or less available?

Q3 Has the quality and/or reliability of your PPC data changed?   Where or in what way has it changed the most?

Q4 Are there any data points that you can no longer access or use because they have gone away?   What type of data falls into this category for you?   How are you handling the data loss?

Q5 If you could wave a wand and change something about PPC data today, what would it be and why?

Q6 Are there any data points you’re worried about diminishing or going fully away in the near future? What’s got you concerned about these particular data points?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Feb 22, 202328:00
EP242 - Finding YOUR PPC Path

EP242 - Finding YOUR PPC Path

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Are you on what you would consider your desired PPC career path?

Q2 If you are on your desired PPC career path, how did you know it was the right path for you? And how did you figure out if you’re not on your desired path?

Q3 What has your career journey looked like? Have the steps you took all been part of the path you wanted? Let’s talk agency, in-house, freelance, niche, generalist, etc.   Which steps were most key for you?

Q4 Did you struggle at any point along the way in your PPC career journey? If so, how? And how did you get past that point?

Q5 What is the best piece of career advice you’ve received? Or is there advice you wished you had received or received sooner?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Feb 15, 202333:18
EP241 - Making The PPC Industry Better in 2023

EP241 - Making The PPC Industry Better in 2023

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 If you had to describe the “state of the PPC industry” in 2023, how would you describe it?

Q2 What is something that you think is really positive about the PPC industry and/or the work that we do?

Q3 What is something that you think is negative or worrisome about the PPC industry and/or the work that we do?

Q4 What kind of change would you like to see happen in the PPC industry in 2023?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Feb 08, 202332:44
EP240 - What's On Your Mind in PPC?

EP240 - What's On Your Mind in PPC?

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is on your mind this week in PPC?

Q2 What have your clients or stakeholders been asking you about this month?

Q3 Is there something you need help with or help to figure out? Let’s help each other solve some problems! 


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup



Feb 01, 202330:02
EP239 - Platform Layoffs & PPC

EP239 - Platform Layoffs & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1  Are you concerned about all of the layoffs happening in the tech space in general and at ad platforms specifically? If so, what are you concerned about the most? If not, why not?

Q2 Is there any platform you are most concerned about, to the point where you are reevaluating strategy? What about that platform(s) is most concerning?

Q3 Are you doing anything proactively to help clients or stakeholders understand and contextualize what is happening in tech and at ad platforms?

Q4 Are clients or stakeholders concerned about the state of tech?   Have they brought the topic up to you?   If so, what are they focused on?

Q5 Do you have any plan in place for yourself or your agency for the coming part of the business cycle where brands will tend to let in-house staff go and look to outsource?  Same Q for in-house folks.


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup


Jan 25, 202333:19
EP238 - AI & PPC

EP238 - AI & PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Are you currently utilizing any AI (artificial intelligence) in your PPC efforts?   If so, what are you using? If not, why not?

Q2 What type of AI do you think has the most promise for use in PPC and why?

Q3 What type of AI do you think is potentially most problematic for PPC and why?

Q4 What kind of AI would you like to see developed and/or deployed in PPC?

Q5 Do you have any ethical concerns about the use of AI in PPC?   Or even AI in general?

Q6 What AI tools are out there that you've either used or want to try?  (been trying to capture them as you've shared earlier in the chat too)


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jan 19, 202333:03
EP237 - Brand Safety in PPC

EP237 - Brand Safety in PPC

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 Is brand safety a major concern for the brands you are currently working with - and why or why not?

Q2 What is your most pressing brand safety concern or issue today?

Q3 Do you think some platforms handle brand safety better than others?   Who is the best?   Who is the worst?

Q4 Are there any initiatives that you have stopped and/or plan to stop or pause due to brand safety concerns?   Or any that you’ve just decided not to do because of brand safety issues or concerns?

Q5 What is on your brand safety wish list for platforms?   This can be a general wish or specific to a platform(s).


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jan 11, 202331:13
EP236 - Q5 - What Did We See and Learn

EP236 - Q5 - What Did We See and Learn

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)


Q1 We talked about strategies for Q5 back in late November, but I will ask again - are you familiar with the term “Q5”?

Q2 Did you do anything special for Q5 2022 (defined as the period from Dec 25 to Dec 31)?

Q3 Is the Q5 time typically a busy time for the brands you work with? And in what industry/industries are you working?

Q4 Did you see or learn anything in Q5 2022 that was interesting and/or unexpected?

Q5 Are any Q5 2022 strategies being carried into Q1 2023? If so why and if not, why not?

Q6 What’s coming up for your brands in early 2023? Anything new you’re planning to test or hoping you get the chance to test?

Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Jan 04, 202323:42
EP235 - PPC Holiday Wish List

EP235 - PPC Holiday Wish List

#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)

Q1 What is your holiday wish for Google Ads?

Q2 What is your holiday wish for Microsoft Ads?

Q3 What is your holiday wish for Facebook Ads?

Q4 What is your holiday wish for LinkedIn Ads?

Q5 What is your holiday wish for Twitter Ads?

Q6 What are your holiday wishes for other ad platforms - TikTok, Snapchat, Pinterest, Quora, Reddit, etc.?

Q7 What is your holiday wish for the PPC industry?

Q8 What is your holiday wish for the PPC Chat community?


Thank you for listening!

Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup

Dec 21, 202225:40