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Pragmatic Talk

Pragmatic Talk

By Scot Westwater

The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
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Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15

Pragmatic TalkJun 18, 2020

00:00
42:33
Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17

Creating content that delivers - Christoph Trappe - Pragmatic Talk - Episode 17

How can you create content that delivers for your audience and your business? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Joining us today is content marketing expert Christoph Trappe.

Christoph helps companies share their unique stories more efficiently to reach prospects and retain existing customers He has run content marketing campaigns across many industries, including health care, nonprofits, SaaS, publishing and professional services. He has led teams of journalists, content creators, strategists and designers to successfully drive results.

Today, he’s a global top 14 content marketer and top 100 digital marketer. His blog has been listed as a valuable resource in the marketing industry.

Topics we cover:

What is content marketing?

The accidental SEO strategy

How to convert high performing content into an email subscription

Insights from his latest book - Content Performance Culture

Links mentioned in the show:

Website: https://www.authenticstorytelling.net

Content Performance Culture Book: https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H/ref=sr_1_1?dchild=1&keywords=christoph+trappe&qid=1596573292&sr=8-1

LinkedIn: https://www.linkedin.com/in/christophtrappe/

Twitter: https://twitter.com/CTrappe

....

If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.

Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater

Aug 04, 202048:13
Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16

Achieving clarity in your messaging - Zach Messler - Pragmatic Talk - Episode 16

How do you make sure your content is delivering the right message to the right person at the right time? Listen to this episode of Pragmatic Talk to find out.

Welcome back to another episode of Pragmatic talk, the show where we go deep on the topics of marketing and technology to help you level up your marketing efforts.

Today we have another great episode for you. Joining us is Zach Messler. Zach spent 20 years practicing and leading product marketing for B2B tech companies, teaching non-technical sales pros to explain complex software to executive buyers.

And today he works with founders of high-growth B2B technology companies to transform their messaging, reposition products, and teach and empower individuals and teams.

Topics we cover:

3 questions to ask yourself to make sure your message is clear - What is it? What does it do? Why does it matter?

Why personas or customer avatars are no longer enough - you need to go deeper

His experience with Speakers Who Dare and why it's so important to be heard and how you can stand out

A super natural experience the three of us shared while at dinner in Charleston


Links mentioned in the show:

Website: https://www.zachmessler.com

LinkedIn: https://www.linkedin.com/in/zachmessler/

90 minute clarity call session offer: http://www.bit.ly/getsuperclear

The importance of being heard: https://www.youtube.com/watch?v=g8cK4vHtuM8&t

The key to the universe: https://www.linkedin.com/pulse/key-universe-zach-messler/?trackingId=ILp5wYKVTRCEFZuGeifUeA%3D%3D


....


If you enjoyed this episode, Please rate/review and subscribe to ensure you stay up to date with the latest episodes from Pragmatic Talk.

Connect with Scot: http://bit.ly/scotwestwater

Connect with Susan: http://www.bit.ly/susanwestwater

Jul 27, 202053:01
Organizational buy in is critical for digital transformation efforts - Brandee Sanders - Pragmatic Talk - Episode 15
Jun 18, 202042:33
Pragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?

Pragmatic Talk Minute - How can you gain customer insights when you don't have unlimited time and budget?

Welcome to another Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater.

In this episode we cover how you can learn about your audience even when you don't have unlimited time and budget.

If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing

Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com

Oct 25, 201901:05
Pragmatic Talk Minute - What is Customer Centricity?

Pragmatic Talk Minute - What is Customer Centricity?

Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. 

In this episode we cover what customer centricity is and what it means to be customer centric. 

If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash Briefing

Looking for more information like this? Check out our new book: www.VoiceStrategyBook.com 

Oct 14, 201901:08
Pragmatic Talk - Episode 14 Susan & Scot talk about their takeaways from Voice Summit 2019
Aug 05, 201914:15
Pragmatic Talk - Episode 13, Usecases for Voice and the 40 Billion dollar retail opportunity
Apr 14, 201906:03
Pragmatic Talk - Episode 12, Building The Business Case For Voice
Mar 14, 201904:25
Pragmatic Talk - Episode 11, What is Voice?
Mar 09, 201906:47
Pragmatic Talk - Episode 10, Considerations for looking at your analytics
Mar 04, 201903:40
Pragmatic Talk - Episode 9, A Roadmap To Build Your First Voice Skill In 2019
Feb 28, 201903:21
Pragmatic Talk - Episode 8, How should Voice fit into your overall customer experience?
Feb 11, 201906:48
Pragmatic Talk - Episode 7, What is Customer Experience?
Feb 07, 201905:48
Pragmatic Talk - Episode 6, When a voice app makes sense

Pragmatic Talk - Episode 6, When a voice app makes sense

Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home. For video of this episode, check us out on YouTube: https://www.youtube.com/watch?v=M-Re0MXO9Io&frags=pl%2Cwn www.pragmatic.digital
Sep 29, 201804:30
Pragmatic Talk - Episode 5, Research for Designing Voice Apps

Pragmatic Talk - Episode 5, Research for Designing Voice Apps

Welcome to episode 5 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

In this episode Scot talks about his key takeaway from Voice Summit and shares some tips to remember when designing your first voice application.
Aug 18, 201803:31
Pragmatic Talk - Episode 4, Top 5 Trends in Voice

Pragmatic Talk - Episode 4, Top 5 Trends in Voice

Welcome to episode 4 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital.

In this episode we talk about the 5 trends in voice that we've noticed from attending 3 conferences this year - IA Summit, Vayner Media's VoiceCon and VoiceSummit.
Aug 13, 201809:44
Pragmatic Talk - Episode 3, Advertising on Voice Platforms

Pragmatic Talk - Episode 3, Advertising on Voice Platforms

Welcome to episode 3 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.

In part 3 of our kitchen table conversation, we talk about the state of advertising on voice platforms and where things might go in the near future. We hope you enjoy!
Jul 31, 201803:06
Pragmatic Talk - Episode 2, Inclusive Design in Voice

Pragmatic Talk - Episode 2, Inclusive Design in Voice

Welcome to episode 2 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording.

In part 2 of our kitchen table conversation, we talk about the beginnings of voice interactions and the impact of voice from an accessibility and content standpoint. We hope you enjoy!
Jul 22, 201802:27
Pragmatic Talk - Episode 1, Voice Search

Pragmatic Talk - Episode 1, Voice Search

Welcome to the very first episode of Pragmatic Talk hosted by Scot and Susan Westwater. After dinner one night we started talking about Voice and the impact it is going to have on how humans interact with devices. I grabbed my phone and started recording. We cover some pretty interesting stats about the prevalence of voice, implications voice is having on search and how voice is empowering a new generation to find information before they know how to spell or type.
Jul 20, 201803:43