Prague Marketing Meetup

Two trends are now affecting you and every business worldwide: a tougher economic situation and increasing AI capabilities. That led businesses to focus on profitability and invest in organic channels. Content sits on the top of the organic channels. One Czech company made the best out of it. In the midst of the pandemic, PriceFX managed to generate $40M in new pipeline through content marketing. In this in-person event of Prague Marketing Meetup, Leo Alshafei interviews Pricefx’s CMO Patrick Moorhead to uncover their strategy.

Hiring and working with an agency is not easy.

Knowing the when, who, and how can make a significant impact on the success of your relationship (and business):

• When to work with an agency?
• Who to choose?
• How to work with them?

In this in-person event of Prague Marketing Meetup, Leo Alshfei interviews Jan Gemrich, CMO @ Gamee to know the answers. Jan is a seasoned marketing leader who has worked for Google, Avast, and recently Gamee. He has been growing brands as well as promoting physical and digital products which involved working with various agencies.

A marketing/business strategy should always start with understanding the audience.

Enter: user research.

But it’s not an easy task and as a marketer or a startup, you don’t always have the resources to hire a professional user researcher. That’s why I am travelling to Vienna to learn from Tina Ličkova some of the basics of User Research that any marketer can learn from.

During this event, we will cover important topics such as:

🕵️‍♀️ A user research framework to follow
🎨 The art of asking questions
🖼 Understanding and framing the problem
🔬 Idea testing and usability testing

You have the same voice all the time, but your tone changes. You might use one tone when you’re out to dinner with your closest friends, and a different tone when you’re in a meeting with your boss.

And this applies not only to verbal communication but also written communication.

To learn more on the topic I am speaking with Lenka Stawarczyk on how to create a Brand Tone of Voice Manual. Lenka is a seasoned marketer helping B2B businesses with their branding, messaging, and UX writing. Not to mention mentoring and empowering women at #holkyzmarketingu.

During this event we will cover important topics:

• 🎙 Why and when should you create a Tone of Voice manual?
• 😌 How to collect infomation about and from your users?
• 📕 What should be included in the final document?
• ✅ What are some good examples to follow?

No, your product is not that unique. The competition is quite fierce. No matter what industry you’re in.

Social Selling is one strategy that can help you stand out.

And no, it’s not about selling! At least not in the sense of selling a product or a service. It’s rather about selling the brand. In other words: building the brand’s top-of-mind awareness that drives sales.

To learn how to get started with Social Selling, Leo Alshafei went to Warsaw to learn from Ewa Agata Balazinska and Jakub Lebuda. Since 2017, their agency, Clipatize, has designed, implemented, and managed social selling programs to help B2B clients generate opportunities, close more deals, and build brand preference.

In this episode, we are going to discuss:

❌ What social selling is and what it isn’t
✔ The four pillars of social selling
✏️ What makes great social selling content
🧐 Most common social selling pitfalls

Mantas Ciuksys led the successful content marketing team in Socialbakers (now Emplifi) only to move to Avast to hold a similar role. During this episode, he will share his building blocks for creating a content marketing strategy that delivers results.

We cover topics such as:
✏️ Structuring content team
✏️ Setting up goals and KPIs
✏️ Preparing a data story
✏️ Getting buy-ins from all stakeholders

Branding Campaigns. Not Performance. With Data.

In this exceptional episode, I am chatting with Jan Felt, founder of the marketing agency Cyber Footprint (https://cf.agency/), on following his 10-steps framework to launch and manage a branding campaign.

Honza will cover points such as:

✔️ Identifying market potential
✔️ Conducting market research
✔️ Viewability, Ad frequency, and causal impact
✔️ A list of all the tools he uses to apply this framework