Pransform, Inc.
By Christopher Anastasio
Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth.
We take pride in becoming active stakeholders in our partners’ digital transformation journeys.
Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
Pransform, Inc.Aug 17, 2023
00:00
11:48
Ep 114: What Does It Mean to "Be Iconic," Anyway?
In this episode, we'll talk about how to make your marketing benefit themes more impactful and resonant with your audience, using a little inspiration from US car commercials, like Cadillac's "Be Iconic" campaign for summer 2023.
Aug 17, 202311:48
Ep 113: Get Started On Threads Today
In today's episode, we'll discuss the importance of trying out Meta's new Twitter competitor platform, Threads, and also examine why Twitter isn't going anywhere anytime soon.
Jul 21, 202309:57
Ep 112: Going Live On Facebook
In today's episode, we'll discuss the advantages behind going Live on Facebook, and how you can optimize your Live sessions.
Jun 27, 202310:19
Ep 111: Get Smart on Instagram Algorithms
In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the platform.
Jun 01, 202313:56
Ep 110: Try This Alternative to ChatGPT
In today’s episode, we will talk about an alternative to ChatGPT from Copy.AI. Copy.AI has created a new tool called Chat that appears to have similar functionality to ChatGPT.
May 01, 202313:52
Ep 109: Use These Marketing Examples for Inspiration
In today’s episode, we will take a close look at some excellent examples of mass marketing that create a reaction in the audience, and how you can draw inspiration from these examples for your own marketing campaigns.
Apr 25, 202313:53
Ep 108: Don’t Worry About the TikTok Ban, Worry About Attention
In today’s episode, we will discuss the potentially imminent ban of TikTok in United States, where your focus should be instead of the TikTok ban, and tactical advice for what to do if TikTok does get banned.
Apr 18, 202311:06
Ep 107: Instagram Adds New Engagement Feature
In this episode, we’ll discuss Instagram’s new engagement feature that they are rolling out on an experimental basis, whereby users can make better connections with like-minded followers, and share textually relevant content with those followers.
Apr 04, 202310:42
Ep 106: Don’t Be Boring (w/Your Headlines)
In todays episode, we’ll take a closer look at the importance of grabbing attention with your headlines.
Mar 28, 202313:33
Ep 105: Start Making Facebook Reels
In today’s episode, we’ll talk about the importance of experimenting with creating content for Facebook Reels.
Mar 24, 202310:34
Ep 104: How To Put Content Repurposing On Autopilot
In today’s episode, we discuss a method for systematizing content, repurposing, in order to help you to move faster and not have to rethink how to repurpose content every time you produce a new piece.
Feb 28, 202314:23
Ep 103: Time To Check Your Fonts
In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color choice, word choice, etc.
Feb 17, 202311:45
Ep 102: The AI Takeover
In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical discussions about how you can use AI for marketing and branding your business.
Feb 08, 202314:30
Ep 101: Time To Start A Podcast?
In this episode, we will discuss recent trends in the podcast space with regard to a slowing rate of new shows being published, and will also examine the implications and downstream benefits of starting a podcast in the current environment.
Feb 01, 202311:51
Ep 100: 2023 Digital Landscape
In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar AI tools, and finally, their look ahead to what might be in store for 2023.
Jan 05, 202338:51
Ep 99: What To Do About Twitter
In today’s episode, we will look at the implications of an Elon Musk-led Twitter, and whether or not you should remain on the platform given all of the fluctuation that has occurred to date with it, as well as projected fluctuation with regard to the platform’s future.
Nov 30, 202211:16
Ep 98: Meet Us in Mashantucket!
In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to come and drop by and say hi to us! We’d love to discuss your social media marketing and digital marketing strategies, and get you signed up for a free marketing audit.
Nov 10, 202210:26
Ep 97: Why You NEED to Make YouTube Shorts
In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shorts.
Nov 03, 202214:25
Ep 96: Meta’s Challenges Translate Into Your Opportunity
In this episode, we’ll take a close look at the recent performance data Meta reported for Q3 and how that can translate into opportunities for you and your business, particularly on the Facebook platform.
Oct 28, 202214:41
Ep 95: Meet Us in Phoenix!
In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your family.
Oct 20, 202210:27
Ep 94: Document the Process
In today’s episode, we’ll talk about the importance of documenting your process and increasing your transparency, which in turn improves your know, like, and trust factor.
Oct 18, 202216:45
Ep 93: Twitter Bombshell!
In today’s episode, we’ll discuss some breaking news that came out yesterday from Twitter regarding the ability to share multimedia on the platform: up to four images, videos and/or GIFs within a single tweet. This catapults Twitter into competitive positioning with other platforms with regard to multimedia publication.
Oct 07, 202212:47
Ep 92: Branding Survives Recessions
In this episode, we talk about how branding and marketing will always surpass selling in terms of effectiveness, and especially during difficult economic times.
Oct 06, 202215:39
Ep 91: Systematize Your Content Production
In today’s episode, we’ll talk about the benefit of creating repeatable systems for publishing content across platforms, focusing specifically on one of the methods we use to get snack-sized content out onto various social media platforms as quickly as possible.
Sep 27, 202215:05
Ep 90: What’s TikTok Now?
In this episode, we discuss an emergent feature on TikTok called TikTok Now, why it’s there and how you can leverage it for your business.
Sep 23, 202211:55
Ep 89: Pransform LinkedIn Content Review
In this episode, we’ll browse the Pransform LinkedIn page and highlight some helpful content that you may have missed, and call attention to the posting rhythm that we’ve established to help businesses apply digital and social media marketing strategies.
Sep 16, 202211:25
Ep 88: Shortcomings of Paid Traffic
In this episode, we’ll explore some of the shortcomings of running paid ads to get traffic and conversions, contrasted to the value of providing organic content that builds a relationship with your audience and customer base.
Sep 15, 202213:57
Ep 87: Getting Started with YouTube Shorts
In this episode, we’ll take a very high-level look at a helpful resource for getting started with YouTube shorts.
Sep 10, 202210:19
Ep 86: Make More Mistakes
In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authentically opens up a whole new world of content production and viability.
Sep 09, 202210:40
Ep 85: Develop Your Differentiators
In this episode, we will spend some time talking about the importance of identifying differentiators for your company compared to your competition, and then walk through the process of using those differentiators to develop various marketing messages, angles, campaigns and content.
Sep 02, 202213:30
Ep 84: Thoughts on LinkedIn Marketing
In today’s episode, we’ll talk about using LinkedIn to effectively market your business, and go over some of the insights provided by Sprout Social in its article on the same subject that was published today.
Aug 31, 202213:59
Ep 83: Facebook Organic On the Rise
In this episode, will expand a little bit on Episode 79 with regard to shifting focus to emergent platforms, and spend some time discussing Facebook organic reach and how you can start leveraging it for your business.
Aug 30, 202212:32
Ep 82: Loom Transcribes!
In this episode, we’ll build on Episode 66, which focused on the use of an online tool called Loom for making video content, and examine an additional feature of Loom which allows you to transcribe the videos as well. This post-production capability can come in very handy for content repurposing.
Aug 26, 202210:30
Ep 81: Content Calendar
In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media marketing strategy.
Aug 19, 202214:24
Ep 80: Context, Context, Context
In this episode, we’ll examine the concept of being contextually relevant to the social media platforms you’re producing content on, and how that plays out across a given example (short form video on YouTube Shorts, TikTok, and Instagram Reels).
Aug 18, 202221:42
Ep 79: Shifting Platforms
In today’s episode, we’ll take a look at some potential shifts in the social media platform landscape. In particular, the movement away from Instagram and towards formats like organic Facebook, YouTube Shorts, and TikTok, and the opportunities this shift presents.
Aug 10, 202222:20
Ep 78: Your First Hire
In this episode, we examine who is typically the best first person to hire into your business from a job function perspective. This episode draws from a book called “The Millionaire Real Estate Agent“ by a gentleman named Gary Keller, founder of the highly successful real estate brokerage Keller Williams.
Aug 08, 202219:57
Ep 77: Instagram Morphing Into TikTok?
In this episode, we’ll explore the recent news surrounding Instagram‘s continued push to replicate the TikTok user experience, as well as some timely remarks today from the CEO of Instagram regarding a potential reversal of that shift.
Jul 29, 202208:36
Ep 76: Volume Sets You Free
In this episode, we’ll go over some remarks Gary Vaynerchuk made in a speech in Singapore in 2019 regarding how volume production of content actually sets you free, and allows you to post content that you like and want to put out into the universe (selfish), and content that your audience is actively searching for (selfless).
Jul 21, 202210:57
Ep 75: Twitter Advanced Search
In today’s episode, we’ll take a closer look at how you can best listen to and join relevant conversations on Twitter by employing its Advanced Search feature.
Jul 15, 202213:53
Ep 74: The Importance Of Speed In Business
In this episode, we’ll take a critical look at an article published by Gary Vaynerchuk in 2017 regarding the importance of speed in business, and explore ways to look at how you can squeeze the most productivity out of each day.
Jul 13, 202218:31
Ep 73: A Case Study On Branding
In this episode, I share a personal vignette about a content marketing and branding journey that I was taken on by a financial advisory firm. There are several lessons within that vignette that you can glean for your own content marketing and branding efforts.
Jul 08, 202214:22
Ep 72: Deploying Multiple Landing Pages
In today’s episode, we discuss the strategy of deploying multiple landing pages for promotional purposes, specifically targeted to niche audience segments, in order to assist you in better assessing the success of your marketing campaigns.
Jul 06, 202213:09
Ep 71: TikTok Getting Banned?
In this episode, we discuss the recent news surrounding TikTok and the possibility of it being removed from Apple and Google App Stores in the United States. We’ll also talk about the implications for your business and whether you should continue to use the app going forward.
Jul 01, 202212:39
Ep 70: Mid-Year Review
In this episode, we’ll talk about some tactics you can use to make the most of the midpoint of this year to conduct a checkup on your social media and digital marketing efforts, as well as to increase efficiency for the second half of the year.
Jun 30, 202214:34
Ep 69: Go Big With Your Vision
In this episode, we’ll talk about the importance and value of going very big with your business’ vision statement. We’ll go through some famous companies’ vision statements as examples and break down why they work so well.
Jun 23, 202217:02
Ep 68: Be Polarizing!
In this episode, we’ll discuss why it’s important to make content that’s compelling and even polarizing to your audience, to encourage comments and engagement. Comments show the platform algorithm that your content was not only worth consuming, but also compelling enough to react to, and that helps with your organic reach.
Jun 21, 202213:55
Ep 67: The Power Of Podcasting
In today’s episode, we’ll discuss why podcasts are a great choice for pillar content, as well as recommendations on which platform to use to host your podcast.
Jun 17, 202215:42
Ep 66: Create Video Content With Loom
In this episode, we discuss an application called Loom, which allows you to record video content from your desktop or mobile device, while voicing over the screenshot, and appearing on the screen as well (only on the desktop version). We’ll also discuss some example scenarios in which you can make good use of this tool and tactic.
Jun 13, 202218:45
Ep 65: Show Up Every Day
In this episode, we discuss the importance of showing up constantly and consistently on social media platforms, in particular, dedicating yourself to mastering and being ubiquitous on one particular platform and then proliferating the content via an “omnichannel” strategy.
Jun 10, 202217:39