The Strategy Behind Branding Yourself

EP12: Side Hustling While Working Full Time w/ Marketing Strategist Audrey Korshoff

An episode of The Strategy Behind Branding Yourself

Avatar
By Precious Price
About
In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you. In #TSBBY, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR ENTREPRENEURS & INFLUENCERS. It's for anyone wondering how to tap into their passion and create an impact.
More places to listen
In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you. In #TSBBY, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR ENTREPRENEURS & INFLUENCERS. It's for anyone wondering how to tap into their passion and create an impact.
www.preciouscprice.com

More places to listen

#BRANDBITE — The Five Components to Defining Your Audience
This season we’re introducing #BRANDBITES — short and sweet episodes that you offer you tactical tips to build out your brand strategy. In this episode we're covering the topic of defining your audience. No, like REALLY defining your audience. More than just the typical age, income, or race, you should understand these pyschographics about your audience if you want to effectively communicate your value and actually make some sales. Connect with me on Twitter, Instagram, or LinkedIn and let me know what else you'd add to the list!
16:28
September 26, 2019
EP12: Side Hustling While Working Full Time w/ Marketing Strategist Audrey Korshoff
This episode was recorded at the Boost with Facebook conference event in Atlanta, GA - please excuse background noise. This week I'm sitting down with Audrey Korshoff, serial entrepreneur and CEO of Adaptable Strategy. As a Marketing Strategist with over 20 years of experience, Audrey shares her lessons learned through turning her side hustle into a thriving full-time business. You don't want to miss these marketing and mindset tips! You can get in touch with Audrey through her Facebook Business Page, Adaptable Strategy or by visiting www.adaptablestrategy.com. Be sure to leave a review of the show and let us know what you think about this episode! This episode is sponsored by The Brand Table.
32:59
September 19, 2019
#BRANDBITE — Quick Instagram Tips to Increase Your Exposure
This season we’re introducing #BRANDBITES — short and sweet episodes that you offer you tactical tips to build out your brand strategy. In this episode I cover how your potential clients and customers use social media as a search engine, and how you can ride that wave. Connect with me on Twitter, Instagram, or LinkedIn and let me know how these tips help you!
09:23
September 12, 2019
EP11: From Debt to Brand Capital (w/ Michael Benjamin)
Welcome back! We're kicking off season 2 with a FIRE episode on how you can turn your current situation into brand capital. This week I'm sitting down with one of my personal LinkedIn connections turned friend, Michael Benjamin, in San Diego, CA. At 23, Michael managed to pay off over $30,000+ in debt through mindset, faith, and most importantly - discipline. After doing this he then went on to self-publish The Power of Yet, a fictional, personal development book that addresses the importance and effect of adopting a growth mindset. The impact of The Power of Yet has allowed Michael to be featured in NBC news, present workshops across the country, and build a community behind his brand. If you're wondering how to turn your debt into brand capital, or even how to go about self-publishing a book, this episode is for you!
33:58
September 6, 2019
EP10: Everybody Eats, B! 3 Steps to Building Your Own Brand
WE MADE IT! You're listening to the Season 1 finale of The Strategy Behind Branding Yourself Podcast. Feel invigorated yet? In this episode I give you insight into my recently launched business, The Brand Table, and how (and why) it's so very needed in this space. We also chat about the 3 steps you need to take when thinking of launching YOUR business and brand. I hope that Season 1 has provided you with some tangible tips for your brand, insight into MY brand, and a little inspiration along the way. Be on the lookout for season 2 of The Strategy Behind Branding Yourself Podcast, and let me know what you think of the show in a review! Join The Brand Table Community. Join The Brand Table Directory. Follow The Brand Table on Instagram.
29:58
June 5, 2019
EP9: From College Grad, to Corporate Dropout, to Digital Nomad (w/ Tom Kuegler)
Change is constant, and everywhere around us. Unsurprisingly, this concept also applies when building your brand. On your journey of deciding who you want to be, your interests, passions, and skillset will change.  In this week's episode, I sit down and chat with Thomas Kuegler about his brand evolution from college graduate, to corporate dropout, and now a successful digital nomad. You may have caught his viral NowThis video on Facebook that detailed his road trip across the US that covered 12,000 miles, 23 states, and 141 straight days on the road. (And get this: He's once made $2,000 in 24 hours JUST. FROM. BLOGGING). Tom now earns his living by documenting his travel experience and thoughts on his vlog, Finding Tom.  All of this was accomplished through building and scaling his brand online.  Check out this episode and listen in to hear about:  Managing life as a solopreneur  How to create a successful career, even if you consider yourself a free spirit  Building an email list of dedicated subscribers from scratch Organic social media growth tips  Getting started (and PAID) for blogging/vlogging  ...and so much more!  You can connect with Tom on Facebook, Instagram, LinkedIn, and his website.
47:34
May 22, 2019
BONUS: You’re Looking in Every Direction Other Than Inside of You
Why is it that when building a business or brand, starting something new, or simply just making a decision, we ALWAYS seek guidance from others? More often than not, these are individuals who aren't even qualified to offer us insight into the venture we're starting.  The answers to the questions that we are asking are, more often than not, found already inside us. We just never take a moment to properly seek guidance from the one person that matters most. Take a moment during this bonus episode to begin seeking direction from yourself, rather than family, friends, and acquaintances who very rarely see the vision we possess.
05:24
May 15, 2019
EP8: You Have to be Willing to Go Farther Than You’ve Ever Gone
How far are you willing to go when building your brand?  In this week's episode, I open up about one part of my journey with building my brand and the stress this particular aspect of the journey has caused me. People always say that we must push ourselves, but how do we know when we are pushing ourselves near the edge or toward a breakthrough?  Let me know your thoughts on this episode on Instagram, Twitter, or LinkedIn.
15:24
May 8, 2019
EP7 - Pt 2: How to Appreciate the Process While Your Brand is Still Growing w/ Brian J. Olds of BSN
 This week I sit down with Brian J. Olds, Founder and CEO of The Black Speakers Network as we chat about what the process of building a brand from the ground up TRULY looks like. It's far from easy, and anything but an overnight process. Building a strong brand takes time, struggle, and lots of hard work; but we must appreciate the valleys of the process just as much as we appreciate the peaks. If you're currently a speaker or looking to get into the paid speaking business, Brian drops some tips and tactics you do NOT want to miss! And if you listen to the end, there's a special, limited-time offer I provide to listeners for FREE. In part 2 of this episode we cover: ∙ Maslow's hierarchy of needs and reaching a point of self-actualization ∙ Identifying your real passion versus your face-value passion, and how to focus on each ∙ Surrounding yourself with people who don't let you make excuses ∙ …and so much more! Leave a review and let us know what you think! You can find more information about Brian and all of his endeavors on LinkedIn and www.blackspeakersnetwork.com.
37:09
May 1, 2019
BONUS: For Every Action, There is an Equal and Opposite Reaction
You get what you give, plain and simple. Whether you're living out your dream, in a job you currently hate, or you just have no idea what the hell to do with your life, this mini-episode is a chat between me and you on how to BE BETTER. Because when you strive everyday to be better, you get that much closer to being the BEST.
09:53
April 26, 2019
EP7 - Pt 1: How to Appreciate the Process While Your Brand is Still Growing (w/ Brian J Olds of BSN)
This week I sit down with Brian J. Olds, Founder and CEO of The Black Speakers Network as we chat about what the process of building a brand from the ground up TRULY looks like. It's far from easy, and anything but an overnight process. Building a strong brand takes time, struggle, and lots of hard work; but we must appreciate the valleys of the process just as much as we appreciate the peaks. If you're currently a speaker or looking to get into the paid speaking business, Brian drops some tips and tactics you do NOT want to miss! ∙ How that feeling of uneasiness means you're starting the process of something great ∙ Identifying your real passion versus your face-value passion, and how to focus on each ∙ Pinpointing your audience, even if you're not a speaker or entrepreneur ∙ …and so much more! Leave a review and let us know what you think! You can find more information about Brian and all of his endeavors on LinkedIn and www.blackspeakersnetwork.com.
30:10
April 24, 2019
EP6: The Keys to Positioning Your Brand for Success (w/ Kyle Woumn)
This week I sat down with Kyle Woumn — Atlanta native and creator of Drakestragram, Ideas 2 App Store, and Over The Top (OTT). The key that sets good brands apart from great ones is POSITIONING. In just a matter of months, Kyle was able to create his own traction and publicity for a site he developed, Drakestagram.com, that lets users insert keywords related to a photo they’d like to upload then pulls quotes from Drake song lyrics related to that keyword. [insert Drake lyric here about being absolutely GENIUS] In this episode, we chat about ∙ The importance of doing market research when working to scale your brand ∙ How to intersect your various passions so that you can start making BANK ∙ Why betting on yourself is the only way to get where you truly want to go ∙ Why being patient is imperative when building a brand ∙ …and so much more! Leave a review and let us know what you think! You can find more information about Kyle and all of his endeavors on Instagram at @Kyleculus.
41:11
April 17, 2019
EP5 - Pt. 2: A Million Dollars Worth of Game (w/ Omar Djelmami-Hani)
In this second piece of this two-part series I had the chance to visit my alma mater, Indiana University - Kelley School of Business, recently where I connected with Omar, a rising junior studying Business Analytics and Data Science. What initially started out as a few follow-up questions following my firm's campus event, turned into a massive exchange of life knowledge, experience, and lessons learned. We chat about: • Learning from the arrogance of others, and yourself • How life continuously gives you the same lesson until you learn it • Why college is a good route even if you know you want to be an entrepreneur • Life being a strategy, and in order to deal with stress and obstacles the strategy must be focused on your mindset This particular episode gives you a seat at the table to hear about Omar and I's experience being first generation and balancing entrepreneurship while in school or working full-time. I also drop some information that will allow you to know me better as a host.
28:00
April 10, 2019
EP5 - Pt. 1: A Million Dollars Worth of Game (w/ Omar Djelmami-Hani)
We're getting REAL this week! In this two-part episode I had the chance to visit my alma mater, Indiana University - Kelley School of Business, where I connected with student-entrepreneur Omar, a rising junior studying Business Analytics and Data Science, and Co-Founder of Owl Tutors LLC. What initially started out as a few follow-up questions following my firm's campus event, turned into a massive exchange of life knowledge, experience, and lessons learned. We chat about: • The role that your parents play in your guidance as a first generation student, graduate, or entrepreneur • Why exposure is the key to continually advancing yourself and your community • The difference between being selfish and being full of your self • Getting to a place of self-awareness and attainment • How you inherit more than your looks from your parents, but also their relational conflict • ...and so much more! This particular episode gives you a seat at the table to hear about Omar and I's experience being first generation and balancing entrepreneurship while in school or working full-time. I also drop some information that will allow you to know me better as a host and a bit of the journey I've traveled to get where I am, with one hell of a long way to go. You can connect with Omar on LinkedIn here, and learn more about his e-learning business, Owl Tutors, by visiting http://www.owlbloomington.com.  Be sure to leave a review to let me know what you think about the topics we've discussed!
29:45
April 3, 2019
EP4: Be Patient and Water Your Brand Garden
"The tree doesn't grow the same day the seeds are planted."  As with everything in life, building your brand takes time. In this episode, we chat about various ways you can begin to spring clean your brand and plant seeds today that will produce the harvest (or success) that you desire in the future. I share with you some of the brand seeds I planted years ago that are just now beginning to bear the fruit of my labor.  Patience is key!
14:10
March 27, 2019
EP3: But, What's My Passion?
The first step you have to take when beginning to brand yourself is identifying your passion. Often times, people tend to use the terms passion and purpose interchangeably; though there's a big difference between the two that I touch on in this episode. Elizabeth Gilbert has a great outlook on identifying your passion that I mention, as well. To view her video that's referenced in this episode, check out bit.ly/sbby-elizabethgilbert So if you're looking for some concrete ways you can begin to figure out your passion, and tap into your purpose, give this episode a listen!
19:35
March 22, 2019
EP2: 5 Reasons You Should Branding Yourself in the Digital Age
It's no surprise that technology along with social media platforms are disrupting many traditional lines of work. In this episode, I dive into 5 key reasons you should be branding yourself in the digital age. The key statistic mentioned in this podcast is based on a study conducted by Prosperity Now in 2017. For additional information, please visit http://bit.ly/ep2stat If you like this episode, be sure to leave a review and let me know you're listening!
19:24
March 13, 2019
EP1: Creatives, STOP Wasting Your Time (w/ Nzinga Dada)
As a creative, we tend to waste our time and money without even realizing it.  In this episode, I sit down with Nzinga Dada, an Indiana-based photographer and execution-focused creative, to chat about:   • What it means to be a creative   • Why, as a someone seeking the creative services of others, YOU have to DO THE WORK   • Execution-focused creators vs. Strategy-focused creators   • The two types of clients you'll likely encounter and how to work with each   • A solution for you to streamline your clients and get the most value for your time (without leaving any money on the table)  You can find Nzinga's services at the following links:  Instagram: @nzingathegreatphotography  Website: nzingathegreat.weebly.com  + Please be sure to subscribe, review, and share this podcast with your friends!
21:00
March 6, 2019
Welcome to The Strategy Behind Branding Yourself Podcast!
In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you.  In this podcast, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR ENTREPRENEURS & INFLUENCERS. It's for anyone wondering how to tap into their passion and create an impact. I'm so happy you're joining! Be sure to say hi and let me know you're listening! Instagram: @preciouscprice Twitter: @preciouscprice Facebook: @ItsPreciousCPrice LinkedIn: Precious C Price, M.S.
01:18
March 4, 2019
3 Questions You Should Be Asking Yourself
In this episode, Precious returns to IU to speak with current Groups Scholars about her journey throughout college. It was during her sophomore year that she hit rock bottom, and was forced to reflect within herself on these 3 questions.
28:33
July 17, 2018
Defining Your Legacy
Tailored for incoming Kelley School of Business students, Precious reflects on her undergraduate and graduate career on the campus of IU while also offering a piece of advice to the audience. Defining your legacy requires a few different things, listen to find out what they are.
10:59
July 13, 2018
Make your own podcast for free with Anchor!