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The Retail Record

The Retail Record

By PreciseTarget
The goal of the PreciseTarget Retail Record fireside chat series is to cultivate meaningful discussions around trending topics in retail, eCommerce, customer insights, and the industry’s future with other leaders in the space.

PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their eCommerce revenue growth. We partner with companies to provide enrichment data that further strengthen programmatic display success.
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The Retail Record Episode 11: Orchestrating the Best Customer Journey
PreciseTarget COO, Liddy Manson, hosted a fireside chat with Kathleen Booth, CMO of Clean.io, to discuss how retailers and brands can take back control of their websites by blocking third party coupons.
28:56
October 6, 2021
The Retail Record Episode 10 Purpose over Profit: Driving the Future of Retail
PreciseTarget COO, Liddy Manson, hosted a fireside chat with Noah Treshnell and Wes Mccaw, Co-Founders of D.O.B., to discuss how retail is moving towards a purpose-based industry. This is the tenth episode of many to come in our virtual thought leadership series, The Retail Record.
41:58
October 6, 2021
The Retail Record Episode 9 DTC: A Combination of Data & Storytelling
PreciseTarget COO, Liddy Manson, hosted a fireside chat with Craig and Carrie O’Brien, Co-Founders of Sunswell Apparel, to discuss what techniques and methodologies Sunswell has used to build and understand its loyal and growing customer base.
31:54
October 6, 2021
The Retail Record Episode 8: The Power of Data for Retail
PreciseTarget CTO, Andrew McCasker, hosted a fireside chat via Zoom with Alon Zeltzer, CEO of the fashion brand XCVI, to discuss the power of data science in retail. This is the eighth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
25:39
April 12, 2021
Retail Record Episode 7: Products With A Purpose
PreciseTarget COO, Liddy Manson, hosted a fireside chat via Zoom with Mike Cangi, Co-Founder and Brand Director at United by Blue to discuss the importance of sustainability in retail. This is the seventh episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
36:12
March 30, 2021
Episode 6: Bridging the Gap Between Consumer Insights & Marketing
PreciseTarget CEO, Rob McGovern, hosted a fireside chat via Zoom with Sarah Stalnecker, Head of Consumer Analytics at New Balance Athletics, Inc. to discuss opportunities for marketing and customer insights departments to collaborate and create better shopping experiences. This is the sixth episode of many to come in our virtual thought leadership series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space.
29:14
December 10, 2020
The Retail Record Episode 5: AI - The Backbone of the Next Era of Digital Marketing
Our CEO and Founder, Rob McGovern, sat down with Head of Industry, Retail, at IBM Watson Advertising, Amy Dowsek, to discuss the evolution of IBM Watson and their stance in the rapidly evolving world of digital marketing. PreciseTarget is a behind-the-scenes data company supporting many retailer and wholesale brands with their ecommerce revenue growth. We partner with companies such as IBM Watson to combine our customer insights with their AI to provide enrichment data that further strengthens digital activation acquisition success.
21:20
November 17, 2020
The Retail Record Episode 4: Future-Proofing Digital Marketing for a Cookie Apocalypse
Our CEO, Rob McGovern, sat down with CEO and Founder of Chalice Custom Solutions, Adam Heimlich to provide strategies to brands and retailers as we enter the "cookie apocalypse." To watch the full interview, visit https://www.precisetarget.com/chalice/.
33:16
October 28, 2020
The Retail Record Episode 3: How Data Powered Customer Insights Can Lead to Holiday Selling Success
CEO of PreciseTarget, Rob McGovern, spoke with Group Vice-President of Global Strategy at Zeta Global, Cynthia Janelli, to discuss holiday shopping trends and the importance of using consumer insights to provide a stand-out retail experience. To watch the full interview, visit https://www.precisetarget.com/zeta-global/.
26:12
October 28, 2020
The Retail Record Episode 2: Sustainability in Retail
Liddy Manson, COO of PreciseTarget, discusses the importance and history behind sustainability efforts at KitexUSA with their President & COO, Donnie Hodge. To watch the full fireside chat interview, visit: https://www.precisetarget.com/retail-record-kitex/
27:20
October 27, 2020
The Retail Record Episode 1: Digital Trends in eCommerce in 2020
PreciseTarget COO, Liddy Manson sat down with Katelyn Glass, the COO at Rowing Blazers, to discuss digital trends in ecommerce in 2020. This is the first episode of many to come in our new fireside chat style series, The Retail Record. Our goal is to cultivate meaningful discussions around trending topics in retail, ecommerce, and the industry’s future with other leaders in the space. To watch the fireside chat video, visit https://www.precisetarget.com/retail-record-rowing-blazers/.
20:02
October 27, 2020