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The PR Hub Podcast

The PR Hub Podcast

By The PR Hub Podcast
Conversational PR & marcoms podcast with special guests discussing the world of communications. Sometimes sweary, always insightful. Tweet your thoughts and stories that have caught your eye @PRHub.
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Season 2, Episode 4: Being successful in my own right

The PR Hub Podcast

Season 3, Episode 7: Political Intrigue & Comms
Adam and Jon speaks with Michael Mpofu, Head of Communications at insurance tech disruptor, Worry+Peace about his time working in political communications at a national and regional level in South Africa. The former spokesperson for the leader of The Democratic Alliance, South Africa's official opposition, Michael has crossed the communications coin from journalism to PR, geographical hemispheres following a move to the UK in 2018, as well as industry sectors, delivering fascinating insight from an unique perspective. 
June 03, 2021
Season 3, Episode 6: Sports-tastic PR & The European Super League
It's a game of two halves, and it's a funny old game. This time on the pod, we have two guests to discuss sports PR and the utter shambles that was the European Super League / The Super League and the disastrous comms surrounding its announcement. David Alexander, former sports journalist and MD of PR agency Calacus, and sports comms consultant, Dan Tunna, join Adam and Jon for an episode that's light on swears but heavy on insight. Jon shows his lack of football (soccer?) knowledge, though attempts a somewhat valiant effort of describing the off-side rule, while Adam, Dan, and David discuss some of the greatest clubs in red (Liverpool, Arsenal, and Charlton Athletic) and the wider nature of sports comms in general.
May 11, 2021
Season 3, Episode 5: A Rush of SEM to the head
The answer to one of the greatest marcoms mysteries is revealed in the latest episode of the pod! This time, Adam and Jon are joined by reformed broadcast and online journalist, Laura Morrelli - Head of Media for the UK & Australia at SEMRush - who discusses her career trajectory and her move from Australia to Britain, as well as how data is combating fake news and a whole lot more.
April 29, 2021
Season 3, Episode 4: Audience, audience, audience
Oh boy, here's a corker of an episode! Freelance PR creative director, Sam Brown aka The PR Mastercoach, joins Adam and Jon for an episode of insight, anecdotes, heavily edited Bristol chatter, and swearing. Sam's experience with working with agencies and household brands over the last 25 years shines through in a no-holds-barred dissection of the modern day PR industry. Author of the lockdown-produced '20 Rules of PR aka How to get it right and not f*uck it up', Sam shares her views on the public perception of the industry, the sector du jour - Digital PR - and so much more. A must listen episode of the pod. Sam is available on Instagram @The_PR_Mastercoach, on LinkedIn, and via Adam is available on Twitter @AdamTuckwell, Jon is at @JonWilcox_, while you can contact us @PRHub or
April 01, 2021
Season 3, Episode 3: Dodging hack to flack
Adam and Jon are joined by Leor Franks, CMO of esteemed law firm, Kingsley Napley. An MBA grad and reformed journalist, Leor shares his career journey and why he didn't go the typical direct route into PR. He also discusses his favourability journey philosophy, and a whole lot more.
March 18, 2021
Season 3, Episode 2: My Year As A Shielding Practitioner
As the UK approaches the first anniversary of the 'lockdown one', Adam and Jon speak with Jay Evans, head of PR at integrated comms agency, Mobas. A frank and powerful interview, Jay shares his incredible mental health struggles over the past year, why he's now looking to help others who find themselves in the same situation. Jay also shares his previous experience of working in broadcast PR and why it's an overlooked part of the industry.  You can follow Jay on Twitter @JayEvansPR, while Adam is @AdamTuckwell, and Jon is @JonWilcox_, and the pod is @PRHub. Email us at  
March 02, 2021
Season 3, Episode 1: "That could have gone better!"
We're back! In this season opener, Adam and Jon are joined by Augur Communications founder, Max Tatton-Brown, a specialist in managing comms for pure B2B, 'unsexy' tech. Max discusses his journey helping technology start ups and scale ups, rethinking public relations beyond media relations, and finding the spark behind a good story. You can follow Max on Twitter at @MaxTB; as ever the podcast is @PRHub, Adam is @AdamTuckwell, and Jon is @JonWilcox_. If you would like to get in touch, our direct messages are open, and you can also email us at
February 19, 2021
Season 2, Roundtable Part 2: The night of the roundtable
Where has the time gone? After a packed second season of the pod, Adam and Jon welcome back some familiar faces to a special, two-part roundtable chat about communications in 2020, the trends, the high points, the low points, and a whole lot more. So who's back for more? Only Rebecca Zeitlin, John Brown, Carrie Rose, Alex Myers, and Rich Leigh!
December 17, 2020
Season 2, Roundtable Part 1: The curious case of the staircase, the bookcase, the book, the holiday, and the KFC
Where has the time gone? After a packed second season of the pod, Adam and Jon welcome back some familiar faces to a special, two-part roundtable chat about communications in 2020, the trends, the high points, the low points, and a whole lot more. So who's back for more? Only Rebecca Zeitlin, John Brown, Carrie Rose, Alex Myers, and Rich Leigh!
December 16, 2020
Season 2, Episode 16: Forget Mr Universe, here's Mr PR!
Rich Leigh, founder of Radioactive PR and Radioactive Talent (and the man who once changed his name via deed poll to Mr Public Relations) drops into the pod to discuss... well, everything! Truly insightful, Rich shares his unique journey from personal trainer to PR supremo, some tips on personal branding, and a whole lot more. Also, don't miss Adam and Jon's reveal of the special podcast episode that'll be rounding off the season very soon. If you'd like to follow Rich, he's available @RichLeighPR or on LinkedIn, the podcast is @PRHub, while Adam and Jon can be followed individually @AdamTuckwell and @JonWilcox_ respectively.
December 01, 2020
Season 2, Episode 15: Life happens in a Costa
We cover a 'latte' ground in this episode of the podcast, as Adam and Jon speak with the Global PR Lead for Costa Coffee, Penny Mairoudhiou. First attracted to a career in PR and comms thanks to BBC comedy Absolutely Fabulous, she discusses her journey from Coventry to the bright lights of London - where expectations of glitz and glamour weren't initially forthcoming. As PR lead for Costa, she chats about her move from agency to in-house, how the company culture has (or hasn't!) changed under its new parent company, Coca-Cola, and her admiration of the next-generation of PR pros.
November 19, 2020
Season 2, Episode 14: Don't send me your creds deck!
What are the odds? Head of PR & Mischief at betting giant Paddy Power - Lee Price - speaks with Adam and Jon about his transition from features writer at The Sun to PR stunt supremo, his proudest campaigns to date, and why doesn't want to *ever* see your creds deck. In true PR Hub Podcast fashion, the conversation is sometimes sweary, always insightful. Lee Price can be found on Twitter @Lee_Price or on LinkedIn, and you can follow the podcast @PRHub, while Adam is @AdamTuckwell and Jon is @JonWilcox_. 
November 05, 2020
Season 2, Episode 13: "Is it called a tiktok?"
This time on the pod Adam and Jon chat to Louise Parker, Digital PR Director at Brighton-based firm, Propellernet, about the short-form video world of TikTok, the attraction of digital PR and how it's changed over the course of her career, and how to convince clients that there are better ways to measure a PR campaign than outdated measures (we're looking at you, AVE). Follow Louise on Twitter @LousieVParker or check out her self-described niche tiktoks @louise_digitalpr. Neither Adam or Jon are on TikTok (yet!) but you can stalk them on Twitter at @AdamTuckwell and @JonWilcox_, or @PRHub.
October 20, 2020
Season 2, Episode 12: CIPR Presidential Election Special aka "The Heated Debate"
In this CIPR Presidential Election special of The PR Hub Podcast, Adam and Jon speak with the two candidates for the 2022 CIPR presidency, Rachel Roberts and Peter Holt. In a sometimes heated, sometimes sweary (but always insightful) debate, the two offer their opinions on the direction of the organisation, its diversity, whether it should merge with the PRCA, member benefits (or the lack thereof) and a whole lot more. Worth listening *especially* if you're not a CIPR member! Voting ends on Friday 16th October, so if you *are* a member get your vote in now! If you'd like to check out the two candidates, they're available on Twitter and LinkedIn; Peter is @PeterHolt99, Rachel is @SpotRachel. You can follow the pod on Twitter @PRHub, or Adam and Jon individually @AdamTuckwell and @JonWilcox_.
October 12, 2020
Season 2, Episode 11: F@*k fine, let's talk mental health
Ahead of World Mental Health Day on 10th October, Adam and Jon sit down with two special guests about mental health and its effect on comms pros, even away from living through a global pandemic. Sonah Shah is communications lead and trustee of Informal Network, a new community for anyone facing under-representation at work, shares her own mental health story; David Fraser is founder of multi-award-winning agency, Ready10, and discusses how organisations can fulfil their duty of care and how colleagues can be the best allies for those struggling with their mental health. As ever, get in touch with us on Twitter @PRHub; Adam is available @AdamTuckwell and Jon is @JonWilcox_.
October 07, 2020
Season 2, Episode 10: Bloch Party
Adam and Jon are joined by Frank PR co-founder and advisor to Lord Sugar, Andrew Bloch, for a (don't say it...) 'frank' discussion (dammit!) about his shift from working on the day-to-day of the agency he helped establish 20 years ago, the challenges of creativity in an age of lockdown, and whether there's still a place for PR stunts in 2020.  Away from the interview Jon is joined by another Adam, as Tuckers catches the lurgy (not Covid-19). Founder of Authentic Comms, Adam Driver (@AdamDriver85) gets stuck into the intros and outros (thanks for stepping in!) As ever, you can follow us on Twitter @PRHub; Adam is @AdamTuckwell, Jon is @JonWilcox_. And of course, Andrew Bloch is @AndrewBloch!
September 22, 2020
Season 2, Episode 9: 'Those guys are f**king great!'
Jim Hawker, co-founder of Threepipe Reply, joins Adam and Jon to discuss his career, his key lockdown purchase, his wanderlust, and his encounters with John Terry and Michael Palin. During the chat, Jim talks about multi-channel marketing agencies and how such organisations can be of benefit to in-house practitioners, hybrid teams, and why in the midst of a pandemic it might be a good time for freelancers. Adam and Jon also reveal the results of our latest poll on lockdown dress code... spoiler, it's not homeworking while fully suited and booted. As ever, please do like, comment, rate, and subscribe to The PR Hub Podcast. While he's no longer on Twitter, Jim Hawker can be found on LinkedIn (or in the pages of many reputable PR publications). You can find Adam and Jon on Twitter at @AdamTuckwell and @JonWilcox_, or - if you want to avoid their respective 240 character long rants - follow the pod @PRHub.
September 08, 2020
Season 2, Episode 8: What a way to start a Friday!
Self-confessed occasional Twitter ranter and - more importantly - in-house strategic communicator, Rebecca Zeitlin joins Adam and Jon on the podcast to discuss (among other things) the relationship between agencies and their clients, pitching, and having a seat at the executive table. During a conversation that tracks her career on both sides of the Atlantic she discusses her dream of working in motor sport comms, brand loyalty, the industry merry-go-round, her role as acting Chair of the CIPR's STEM group, and more... Adam and Jon also reveal the results of the latest Twitter poll, while Jon channels his inner American. As ever, you can follow The PR Hub Podcast on Twitter @PRHub, Adam is @AdamTuckwell, and Jon is @JonWilcox_. Rebecca Zeitlin is available @RFZeitlin, where you can discuss everything from aerospace and STEM communications, and much more. The PR Hub Podcast: Sometimes sweary, always insightful.
August 26, 2020
Season 2, Episode 7: "Whatever happens, my mum will always love me"
This time, Adam and Jon are joined by British communication industry's answer to Batman and Robin, agency and in-house advisor, Stephen Waddington, and Hard Numbers co-founder, Darryl Sparey, In an entertaining (sometimes sweary) and insightful interview, the duo discuss the challenges of establishing a new agency during the current COVID environment, why more comms professionals should roll out CRM platforms into their workflow (Clue: It's to do with the benefits they offer over the endemic use of Excel in the industry), and why there has never been a better time to start a business. If you'd like to follow the dynamic duo, Stephen Waddington can be found @Wadds while Darryl Sparey is @DarrylSparey As always, follow The PR Hub Podcast on Twitter @PRHub or on LinkedIn. Adam and Jon can also be stalked on Twitter @AdamTuckwell and @JonWilcox_.
August 11, 2020
Season 2, Episode 6: From A to GenZ
The kids are alright! Adam and Jon are made to feel like crusty old timers in this episode of the pod, and interview three of the incredible shining lights of the UK communications industry who have recently been unveiled as forming part of PR Week’s 30 Under 30 and Newcomers for this year. Determined to shake up the industry and drive change from the bottom up, the trio – Liv Shalofsky (KPMG UK), Josh Burrell (Transport for London), and Jainie Mills (BP) – discuss their entries into the sector, their aspirations for the future, the state of the industry as they see it, and a whole lot more. As ever, you can follow us on Twitter @PRHub, Adam is @AdamTuckwell, and Jon is @JonWilcox_. Josh and Liv can be found @JB_new and @OliviaShalofsky, while all three of them can also be found on LinkedIn. As ever, do like and subscribe to the podcast, and if you *really* like us, you could also write a lovely little comment and rate us too.
July 28, 2020
Season 2, Episode 5: Becoming the world’s first global small agency
Alex Myers, founder of Manifest Group, speaks with Adam and Jon in this episode of The PR Hub Podcast. Outspoken, open, transparent, and looking to deliver change to brands (and the wider communications industry, the man who arguably has the nicest staircase in all of PR-dom talks about setting up his agency, taking it international while retaining its small agency feel, and why the pitching process if fundamentally broken… and, more importantly, how he’d fix it. You can follow Alex Myers on Twitter @AlexMyers, and you can let us know your thoughts about the episode by tweeting at us @PRHub, or separately @AdamTuckwell and @JonWilcox_.
July 15, 2020
Season 2, Episode 4: Being successful in my own right
Adam and Jon meet Ronke Lawal, founder of lifestyle agency Ariatu PR, mentor, and entrepreneur, about her journey from wannabe investment banker and economist grad to comms expert and small business owner. A mentor for The Cherie Blair Foundation, The “Success Looks Like You” Initiative and The BME Pros initiative, as well as a mentor to entrepreneurs and creatives outside of structured initiatives, Ronke also discusses her feelings and experiences of racial diversity in PR and marcoms, and how the industry can - and must - do better.  Also, following our recent chat with Carrie Rose in the previous episode, we reveal which reality show you and our Twitters followers would like to take part in... If you enjoy listening to the pod, do like and subscribe, and leave a comment (if you wish!) on Apple Podcasts, it helps us be more visible to other potential listeners! You can follow Ronke Lawal on Twitter @RonkeLawal and The PR Hub Podcast @PRHub. Adam can be found @AdamTuckwell, while Jon is @JonWilcox_.
June 29, 2020
Season 2, Episode 3: From Apprentice to SEO master
The dark art within a dark art! This time on The PR Hub Podcast, Adam and Jon speak with Carrie Rose, co-founder of SEO agency, Rise at Seven. The company is a little under a year old, but is already on an incredible trajectory of success with a trolley full of household brands (including one in an industry close to Jon's heart.) Carrie shares the story of Rise at Seven, why it's based in Sheffield and not the golden paved streets of London, how she nearly became an apprentice of Lord Sugar(!) and why search is increasingly at the core of more and more PR campaigns. As always, you can tweet the show @PRHub on Twitter, or Adam and Jon separately at @AdamTuckwell and @JonWilcox_. Carrie can be found on all social platforms @CarrieRosePR, and Rise at Seven is (shockingly) @RiseAtSeven. Please don't forget to subscribe to the show so you keep up to date with the latest episodes, and if you'd be so kind as to rate or review us on Apple Podcasts that would be... well, jolly nice.
June 16, 2020
Season 2, Episode 2: Cutting through the PR bulls**t
Ooooof, it's our very first truly sweary episode of The PR Hub Podcast! This time Adam and Jon speak with Mr @BrownBare himself, Don't Cry Wolf's John Brown, about setting up the agency, its philosophy of cutting through all the PR bulls**t, why he decided to sponsor the Cannes Lions awards, and whether the PR industry is agile enough. We also read out tweets from listeners with their top crisis comms tips and more. As always, don't forget to like us, rate us, or throw in a nice comment on the podcast platform you listen on (whether that's Apple Podcasts, Spotify, or any other!)  You can tweet us @PRHub, or individually @AdamTuckwell and @JonWilcox_. Enjoy the show!
June 01, 2020
Season 2, Episode 1: It's 'Be alert', not 'Be aware!'
The PR Hub Podcast is BACK! It's the first episode of season two, and it's like we've never had that rather extended break for the last nine months...  Kicking off the new season, Adam and Jon chat crisis communications with the former Head of Corporate Comms at Greater Manchester Police, Amanda Coleman. Having recently launched a new book on the subject in the midst of a global pandemic, Amanda shares her thoughts on how comms pros should prepare and action crisis communication strategies. Follow Amanda on Twitter @AmandaComms; her new book is Crisis Communication Strategies: How to Prepare in Advance, Respond Effectively and Recover in Full, and is available on Amazon. Follow The PR Hub Podcast on Twitter @PRHub, or stalk Adam and Jon on at @AdamTuckwell and @JonWilcox_.
May 19, 2020