PR in a Car

It's been two months since the last podcast, which addressed the impact at the very beginning of Covid-19.  

There's a lot to say about how it's changed the agency for the time-being, as well as the industry and how clients are buying services. Rich also gets into what it feels like to run an agency right now, how to motivate ALL staff, both working and furloughed and more.  

This week, we're talking about 'digital PR' - what it is, how and why it's beneficial to brands and why we're hearing so much about it right now in and around the marketing and PR world.  

This week, Rich talks about influencer marketing - and about how brands keep throwing good money after bad on brand awareness plays that might or might not return a penny. There is an alternative - and he gets into that, and how Radioactive Talent is helping influencer marketing grow up.  

He’s a PR in a Car, so... you get the idea.  

This week, Rich talks about the 4 things every great creative PR campaign has in common.  

He’s a PR in a Car, so... you get the idea.  

Rich talks about building a team - what to prioritise when recruiting, red flags, missteps, what it looks like when things go well and other thoughts and tips.

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He’s a PR in a Car.  

In this episode, founder Rich Leigh talks about something we rarely hear much about - losing clients, and client retention in general. As the new year comes and gos, it's one of the busiest times for new business - but it's also a time clients evaluate their requirements and, if not handled well, you can end up plugging gaps and chasing your tail.  

He's a PR in a car.

Rich Leigh, founder and owner of Radioactive PR, on getting trapped in the idea of what you could be, and learning how to mentally reset.