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The Printmaker Podcast - A Business Podcast for Professional Photographers

The Printmaker Podcast - A Business Podcast for Professional Photographers

The question is this:

How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families...

How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity?

If that's the question... then this podcast has the answers.

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EP 038 - From Shoot & Burn to IPS in 6 Weeks?!? Here's How...
Ready to finally kick Shoot & Burn to the curb and make the switch to IPS once and for all? Today's episode is for you! Schedule a FREE strategy call with me at so we can talk about your business, your goals and come up with a step-by-step plan to help you reach them!
September 23, 2020
EP 037 – How Elizabeth Wins Big With High-End Photography Clients
It’s the one photography client we’ve all dreamt about having: the high-end one who’ll happily pay for the real value of the art you make for them. Yep, they exist, and Elizabeth S. is winning in the luxury market! In today’s episode, you’ll hear about how she does it all: sells an experience rather than a product, gets 80% of her clients to come back for repeat business, and charges top dollar for her work. If you find yourself wishing you could score with high-end photography clients but not convinced that you have what it takes, then this episode is for you.
September 8, 2020
EP 036 – How Photographers Can Crush SEO to Bag New Clients
First of all, what the heck is SEO? And why should it matter to you? In this exciting podcast, we talk to Sara Dunn, self-proclaimed ‘geeky best friend’ to photographers and find out what you can do right now so new clients can easily find you on Google. If you’ve wanted to get in on the SEO game but it seemed too techy for you, then listen in, because this episode is for you! Check out Sara's website for amazing free resources and to have her work her SEO magic for you, too.
September 1, 2020
EP 035 – What NOT To Do When Switching Your Photography Business To Print Sales
Shoot & burn photographer Kaitlin Roten was making peanuts shooting for other families while not even getting time with her own. In today’s down-to-earth and brutally honest chat, she shares all the mistakes she made in transitioning to print sales, and how she’s now able to get ten times the revenue while working only a third of the amount of time she worked before. If you're considering making the switch to print sales and are scared about losing clients, or want to know what's the first step you need to take this week - then today’s episode is for you! If you'd like to dive deeper into all of the concepts and processes we discuss in today's episode, check out our FREE training at
August 25, 2020
EP 034 - How to Pick and Choose Your Own Photography Clients
In today's episode you'll hear from Australian photographer Tania G. on how she went from shooting and burning, to generating more than $100,000 in sales through delivering a service that truly makes her clients feel special. She has gone from being interviewed by clients to interviewing them and choosing to work with only 1-2 families a week - allowing her to concentrate on each and every client. If you find yourself stuck in the "rat race" of constantly chasing new clients, begging them to work with you, this episode is for you.
August 18, 2020
EP 033 - Let's Make You A Wall Art Product Expert In The Next 15 Minutes...
"Faking it 'till you make it" when recommending wall art products to your clients? Well, let's get you to "make it" status in the next 15 minutes. In today's episode I'm going to walk you through all of the various wall art product types available to you today and explain the pros and cons of each and give you everything you need to know to be able to confidently recommend photography products to your clients. Download the PDF from today's episode, FREE, at
August 11, 2020
EP 032 - Want Loyal Photography Clients? Do What Kate's Doing...
In today's episode you'll hear from Mississippi photographer Kate Brent on how she creates an incredible amount of loyalty from her clients, why she switched from shoot & burn to print sales and how her process has allowed her to "steal" clients away from shoot & burn photographers despite being far more expensive.  If you find yourself stuck in the "rat race" of constantly chasing new clients while shooting and burning, this episode is for you. Learn more about the concepts and processes we discuss on this podcast, FREE, at
August 4, 2020
EP 031 - Kelly Made a $14,000 Print Sale... Here's How...
Today's interview with Florida photographer Kelly Jones has a little bit of everything for you!  Here's some of the stuff you'll learn today: How Kelly sold $14,000 in print products (and $9,000 worth just a couple of days later) Kelly's main suggestion for those who want to sell printed products How Kelly gets her business in front of clients who live across the country from her Traditional In-Person Sales vs Virtual Sales for destination photographers (and everyone dealing with COVID-19) How Kelly handles selling digital files as well as printed products Want to learn the same processes Kelly uses to sell print products? Head over to to learn for FREE! Check out Kelly and her work at
July 28, 2020
EP 030 - How Wendy Got a $2850 Photography Sale While Social Distancing
This week, Iowa photographer Wendy S. joins me for an interview about how she made a $2850 sale, her highest sale ever, despite social distancing.  Want to implement the same processes Wendy uses in her business to increase your sales and serve your clients better? Learn the entire process FOR FREE right now at!
July 21, 2020
EP 029 - Make Money This Week Using Virtual Sales
Want to know how to make money this week, while Social Distancing, selling prints (even if you've never sold a single printed product before)? Head over to for a 100% free training to learn how our members are averaging $1300 sales right now, using Virtual Sales.
July 14, 2020
EP 028 - You Suck at Selling. (This is WHY and How to Fix It).
In this final episode in our 3-part "Photo Business Refocus" series, we're going to talk about how to refocus your entire approach to selling your photography. After this episode, you'll: Have a tried-and-true way to stand out in your crowded photography market. Price yourself based on the enormous value you provide, not on the products you sell. Sleep better at night. (No... forreals). Still suck at selling... but you'll wear it proudly because you'll be awesome at something far more important and far more impactful to your bottom line. :) Ready to dive in? Smash that Play Button and let's wrap this 3-part series up!
July 7, 2020
EP 027 - A Simple Strategy For Consistently Hitting Your Photography Sales Goals
Suuuper quick episode for you today where I share a really simple strategy to help you not just HOPE for your target sales averages, but to PLAN for them. Check it out, then head over to our Print Sales for Pro Photographers Facebook Group ( to share your target sale and your plan for reaching it consistently!
June 30, 2020
EP 026 - How To Deal With "My Clients Only Want The Files" Once And For All...
"I'd love to sell printed products but my client only want files!" Well... you're right, they do. But there's a simple way to refocus their attention from files to prints... check it out in today's episode!
June 24, 2020
EP 025 - Stop Chasing New Photography Clients And Do **THIS** Instead...
In this episode Chris will help you see that your constant focus on getting more clients in the door is actually keeping you from focusing on the ONE thing that will actually move the needle the most in your business...
June 16, 2020
EP 024 - How To Make Your Photography Business Un-Compete-Against-Able
Want a photography business that stands out in your crowded market? This one's for you...
May 26, 2020
EP 023 - How To Get $1400 Photography Sales Averages While Social Distancing...
In today's episode, I want to show you how our members are averaging nearly $1400 every sale, while Social Distancing. It's simple and you NEED to be doing it right now. Check out today's episode to get a taste of the full (FREE) training over at
May 19, 2020
EP 022 - How to Turn Strangers on the Internet Into Photography Clients...
Not sure about you, but I'm tired of moping around the house like Eeyore, feeling sorry for myself. We've spent enough time thinking about all the things we CAN'T do because of COVID-19, let's spend a few weeks looking in-depth at all the stuff we CAN do right now to improve our businesses. In this episode, I'll introduce you to the concept of "funnels" and tease a bit of what we'll be covering in the coming weeks. To get the Print Sales Quick Win course I mentioned in the outro for just $5, head over to
April 8, 2020
EP 021 - Productivity Tips for Working From Home
Finding yourself stretched thin trying to get work done with kids at home? Try these three simple productivity-boosting techniques!
March 21, 2020
EP 020 - Photography Sales for the Quarantined
Adrienne and I have made our Virtual In-Person Sales course free for the foreseeable future. You can download it at
March 20, 2020
EP 019 - Photo Sessions Canceling? Let's Make Some Money, Anyway...
Photo sessions cancelling left and right? In this quick episode, I'll give you a simple idea (and a couple of resources to pull it off) to make some extra money from the images you've already created. We've seen photographers take this exact idea and get $2500 orders from it so, even though it sounds too simple, don't discount this! Here are the resources I mentioned in the episode: - Photoshop mockups made to match your favorite products from professional print labs. - This one is our flagship program, but you can get in for free for 14 days, no credit card needed, so you can implement today's tip.
March 18, 2020
EP 018 - Swimming Naked with COVID-19 (What NOT to do in your business right now...)
Freaking out a bit during this COVID-19 outbreak? We have an ever-growing list of free and discounted products to help you weather the storm over at  In this quick episode we'll talk about the main thing you MUST do during this crazy time for small business owners. Oh, and swimming naked... we'll talk about that, too. Want more Printmaker Podcast? Head to to get your fix.
March 17, 2020
EP 017 - Photographer Resources for the Apocalypse
Worried about staying afloat during the COVID-19 outbreak? We’re compiling a list of free or discounted resources for photographers to help them weather the storm over at
March 17, 2020
EP 016 - 5 Proven Ways to Transition Shoot & Burn Clients to Print Sales
Are you finding it hard to transition your past and current clients to print sales? In this quick episode, I will give you 5 proven ways that can help you seamlessly transition your clients. Ever heard of grandfathering some of your past clients? Yes, I talk about that too! Learn more about how to pick the right products and price them correctly at
February 17, 2020
EP 015 - 11 Ways Photographers Can Maximize Mini Session Profits
Photography Mini Session season is upon us!  Feel like you're spinning your wheels with mini sessions or only offering them because "everyone else does and I'm just supposed to"? In this episode we'll cover 11 simple ways to increase your mini-session profitability so you can go into the holidays with some wind in your sails (and money in your bank)! View this full list at
October 29, 2019
EP 014 - Should Your Photography Business Offer Digital Files?
Digital Files... bringing these up with your photographer friends is like talking politics and religion over Thanksgiving dinner. In this episode, we'll talk about three ways digital files can (and should) fit into your print-selling photography business... and why you should be offering them in the first place.
October 25, 2019
EP 013: Want Referrals From Your Photography Clients? Do this...
Want photography clients who will rave about you to their friends and family? Add this one little thing from The AEDD Framework to your process and watch the referrals come pouring in! Learn more about the full AEDD Framework at!
October 21, 2019
EP 012: The Anatomy of a Six-Figure Photography Sales Meeting
Learn the entire AEDD Framework for FREE at We've done the work through the Attract and Excite steps of the AEDD Framework... it's time to reap the rewards with a sales experience that feels nothing like sales...  In this episode, we'll cover: How the Attract and Excite steps are vital when it comes to making the Sales Meeting go smoothly. The exact steps to recreate our $120,000/year Sales Meeting workflow. How to underpromise and overdeliver in your Sales Meetings. How to make the Sales Meeting the easiest part of your entire process (a part that you'll actually... gasp... enjoy!).
October 2, 2019
EP 011: How to Sell Prints To Every Photography Client (Without Ever Feeling Like You're "Selling")
Learn the entire AEDD Framework for FREE at In this second step of the AEDD Framework (Excite) we're going to dig deep into how to naturally build excitement for printed products throughout your process.  In this episode, we'll cover:  The purpose and goals of a successful Planning Meeting, What questions to ask (and why to ask them) during your Planning Meeting, How to create a level of service through your Planning Meeting that other photographers in your market can't even come close to touching :) How to continue building excitement for products in a completely natural way through your Session How to get clients to sell products to themselves between the Session and the Sales Meeting This episode is a beast, so grab a pen and paper and give it a couple of listens if you need to! Want the free AEDD Workbook shipped to your door? Pick it up for FREE at
October 1, 2019
EP 010: How to Attract Photography Clients Who Want Printed Products (And Are Happy to Pay for Them)
Want more photography clients to buy prints instead of files?  Follow along as I walk you through our simple AEDD Framework for selling prints!   In this first step of the AEDD Framework we'll talk about the 3 core expectations you NEED to set everywhere someone sees your photography if you want to attract clients who will actively seek you out for printed photography products.   Want to dive a little deeper into how to fill your calendar with clients who want printed products?    Grab our FREE 5-Minute Guide to a Print-Selling Website right here:
September 4, 2019
EP 009: 8 Factors to Consider When Choosing a Professional Photo Print Lab
Stuck trying to figure out which professional photo lab is best for you and your clients? In this quick episode I'll give you the top 8 factors you should consider when choosing your print lab so you can find your perfect lab and move on to serving your clients better! Enjoying this series? Please take a moment to leave an honest rating and review in iTunes. It goes a long way in helping us spread the word about the podcast and about the benefits of IPS for photographers and their clients! Thanks!
August 28, 2019
EP 008: How to Set Your Photography Print Prices (in 30 Seconds or Less)
Just starting out selling printed products to your photography business clients?  In this episode I'll give you a (very) quick shortcut to setting your print product prices so you don't get bogged down in trying to figure out the perfect prices for your products. To download the free price list, head to
August 20, 2019
EP 007: How to choose photography print products to sell (without getting overwhelmed)
One of the biggest stumbling blocks for many photographers who are switching to selling printed products is choosing the products they want to offer their photography clients. The sheer number of options available to you is incredibly overwhelming! In this episode of The Printmaker Podcast (the second in our "IPS, Redefined" series), Chris will walk you through how to choose great products for your clients, without getting overwhelmed with all of the options out there. In this quick episode, you'll learn:   - Why too many photography product options isn't just bad for you, it's bad for your clients, too - How many of which print product types you should offer - The shortcut for hitting the ground running TODAY with a fully finished product mix   Want the free download I mentioned in this video? Get it here:
August 12, 2019
EP 006: IPS, Redefined
I'm starting a new series on The Printmaker Podcast this week that I'm calling IPS, Redefined. Join me over the next few months as I dig deep into what it takes to start, run and grow a thriving In-Person Sales process in your photography business.
August 7, 2019
EP 005: Amanda's Trick for Increasing Sales and Repeat Clients with Framed Prints
I’ve got a little special episode for you this week, it’s an interview with Amanda Waltman, a portrait photographer, Certified Printmaker, and good friend of mine from Seattle, WA. Amanda is doing some really cool stuff to not only encourage print sales, but to also set herself up for repeat clients in a way that you could easily replicate in your business this week. This one’s only about 20 minutes long and it’s filled to the brim with practical, actionable advice on growing your print-based photography business with one simple tweak to the products you’re offering your clients. Get all of the resources mentioned in this episode at
April 9, 2019
EP 004: Streamlining Your Photography Business Workflow with Victoria Mullaley
As a mother of 6 kids, Victoria needs to be able to work as efficiently as possible in her photography business. So, in today's episode, we dive into some practical, actionable things Victoria can implement in her business immediately to streamline her workflow. Download this episode's resources at
April 2, 2019
EP 003: Photography Print Pricing with Victoria Mullaley
Photography print pricing, time costs, cost of goods sold, digital files, handling terrifyingly high print prices - we'll dive into each one of these topics in this episode, which is the continuation of the conversation I had in EP 002 with Texas photographer Victoria Mullaley.
March 28, 2019
EP 002: Choosing Print Products to Sell with Victoria Mullaley
This week we pick back up where we left off with San Antonio area portrait photographer Victoria Mullaley. In today's episode we'll dig into the exact products she's going to offer, why she's chosen those products and how she can best structure her product mix. You'll also learn why Chris believes 8x10s are straight from the devil and what he prefers instead. We went a little long in today's episode, so we're splitting this into two shorter episodes, with the second half coming later this week.
March 27, 2019
EP 001: The Perfect In-Person Sales Process with Victoria Mullaley
Today we'll look at Victoria's current business before diving into specific changes she can make right now to start attracting clients who want printed products and to build their excitement for those products throughout her entire process.
March 19, 2019