While this episode begins with a fascinating conversation about why quitting is in fact, a good thing, Coonoor and I dive deep into far more than that. We talk through how there are multiple ways to quit, how the sunk cost fallacy applies to us as business owners, and, how to make decisions as solopreneurs when you don’t have mass amounts of data at your fingertips. I’ll give you a hint: it’s about trusting your gut.

Coonoor’s Bio

Coonoor Behal is the Founder & CEO of Mindhatch, a consultancy that helps organizations create the conditions for innovation and creativity to thrive. Through Mindhatch, Coonoor delivers her unique mix of expertise in Design Thinking, Organizational ImprovTM, Innovation Facilitation, and Diversity & Inclusion.

Coonoor is also the author of I Quit! The Life-Affirming Joy of Giving Up, which will be published by New Degree Press in April 2021. The book seeks to help readers rethink and reframe quitting by sharing stories from everyday people who summoned the courage to quit things in their lives.

IG: @coonoorbehal, @iquitbook, @mindhatch_llc
mindhatchllc.com
iquitbook.com

Show Notes

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EP 25: Misaligned expectations will be the downfall of our offers

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