Probably Bothered

Alright, I know what you’re thinking. Don’t you dare tell me to network! I hate networking. But hear me out. What if networking = coffee chats with friends? And it doesn’t feel like walking into an empty room with everyone staring at you waiting for your awkward to show? What if it is with fellow entrepreneurs who want to help you succeed? Let’s talk about that kind of networking.

It’s time to dive into the messy action that is creating a new offer that you haven’t ever seen before. This episode dives into how I created my new offer, who my audience is, and what I learned the hard way. Creating a unique offer isn’t straightforward, but it sure is fun!

Episode Links: 

Let’s cut to the chase here, friends. It’s time to talk about the biggest problem I’ve faced in business to date. I thought I had a marketing problem, but I was wrong. Tune in to hear what the true problem was, what the strategy is moving forward, and why relying on the trope that social media is the ONLY way to solve the problem of lead generation is highly problematic.

Welcome back to season 2 of Probably Bothered! This season is going to look and feel just a little different than past episodes. Let’s catch up, and I’ll tell you what you can expect - a new show format, a new vibe, and everything that has happened since I ‘burnt it all down’. We’ve got a lot to cover.

An honest look at what has been going on for the past year in my business. I'm burning it all down, making some changes, and giving you an honest look at my choices. Having a business comes with a lot of freedom, it comes with the ability to explore, make choices, and try new things. Some of them are home runs, and some are dead ends. Today, I'm highlighting a dead end. But, I know wholeheartedly that now, I'm working on my home run. 

Wow, this conversation has so many gems! Mary Robb, Owner of Social Practice TX joined me to talk about all things social. We dove into a few burning questions about creating a personal brand on social media and even talked about our responsibility as business owners to share more than just picture-perfect marketing content. But my favorite part was when we talked about funding a growing business, what that looks like, and how we can get more knowledge in the hands of more women to help them grow their businesses!

Connect with Mary

If you hear “energy” and think well, I’m not woo-woo, this conversation may be a wake-up call. Aubrianna and I dive into the energetics of business (in a way that I don’t hear energy spoken about often). We also take on bro marketing, expectations vs. reality of having a business, and how to show yourself that you really believe in your business (would you believe me if I said it was having a plan B??)

Connect with Aubrianna

Let’s talk about Customer Experience. We know it is important, we know it is easier to retain a current client than it is to find a new one. But, as solo entrepreneurs, there’s often a reality we face that we’re one-person shows! It can take more time, effort, and energy to create an amazing CX, but, it doesn’t have to! Devin Lee is an expert in CX and automation, and she shares her honest take on pivoting to VIP days, what that means for how she spends her time in her business and her approach to marketing.

Connect with Devin

Have you ever looked started writing your website, looked for a few examples and thought… “hmm that doesn’t sound like me.” There’s a pretty specific example of copywriting in this space and Krista Walsh and I want to talk about its implications. Primarily, how can you show up confidently as yourself if you feel as if you have to adopt someone else’s voice to be seen/heard? Stay tuned for the 6 things you can choose to do differently (if it feels better for you)!

Business overwhelm is a real concern. Hearing different perspectives from different people who all have unique points of view, experiences, and business models can cause even experienced business owners to pause (or freeze?!) Liz and I take on the idea that low ticket offers aren’t the way to scale a business. We talk through how to think critically about the information overwhelm.

Connect with Liz

Raise your hand if you have a love-hate relationship with marketing! 🙋🏻‍♀️ (that’s me, I raised my hand). Having the cold-hard reality that starting a business means getting comfortable with marketing yourself, quickly, is a wake-up call that a lot of business owners experience. On today’s episode Kristi Mitchell breaks down marketing into it’s most simplified version so that you can have fun, make it your own, and skip the overwhelm

Connect with Kristi

When is the last time you “failed”? (I put it in quotes because… was it really a failure?!) This episode is one of my favorite episodes yet because Gael Wood, business and success coach, shared extremely candidly about her experience as an entrepreneur. We covered misaligned expectations, the importance of time, “failure” and how much money we need to make to have a good month. Spoiler alert: it’s probably less than you think, and certainly less than we've been led to believe.

Connect with Gael

If there’s one word that sums up today’s episode with Shana Francesca it is intention. We talk all about living life with intention, with an innate understanding of our lives, our stories, and our purpose. In typical Probably Bothered fashion, we cover a few more ideas as well, including the importance of connection and community challenging us to action, and the importance of continuing to learn and grow as you evolve in your story. There were so many eye-opening ideas, I know you’ll enjoy this episode.

What does it mean to create an impact-based business outside of nonprofit status? I speak with Andrena today all about the ways that business owners (yes, even solopreneurs!) can lead with impact, and creatively. We also have an incredible chat about being a visionary as an entrepreneur and the loneliness that comes with that. P.S. I don't think I've laughed more with a guest on this show, I really enjoyed this conversation and I know you will too! 

If you’ve ever felt as if you were spinning your wheels on social media, or in your business at all, this episode is for you. Jo Ingram joins me to talk about creating a business so true to yourself, so full of ease, that it readily attracts your soul clients and feels not only sustainable but joyful. If you’ve felt the burnout of hustling to do business someone else’s way, tune in, then let us know your thoughts.

I was shocked when I started my business and realized that in addition to being a website designer (3 years ago) or a coach (today) I had to be an expert in marketing. And there are many different parts to marketing… enter Ashleigh. She breaks down the difference between content writing and conversion copywriting in today’s episode and she basically hands over her method for getting copy right, every time. Jump in to hear what she has to say.

Connect with Ashleigh

What have you told yourself about visibility in your business? Does it feel easy, complicated, attainable, out of reach? Today’s guest Lisa Simone Richards is a PR and Visibility expert and she is so passionate about breaking down visibility so that her clients can own their visibility and pull dream-worthy clients into their orbit. She drops so much knowledge… stay tuned! (Also…please tell me why I am singing “lets get visible, visible” as I write this…I’m so sorry Olivia Newton-John).

Connect with Lisa

Raise your hand if you’ve listened to all the “experts” out there and launched in a way, wrote copy in a way, or spoke in a way that felt a little… off? It maybe felt a bit icky, like it wasn’t quite “you”, but it wasn’t quite “wrong” and you didn’t see any other examples so you just… ran with it? 🙋🏻‍♀️ My hand is up. The evolution of marketing and copywriting away from bro marketing and into the ethical space has been so exciting to observe, and today we’re talking to Yuval all about how she thinks about ethical copywriting. Jump in, we’re excited to hear your thoughts.

Connect with Yuval

I’ve been having this conversation over and over on repeat lately, and it’s time to share it here. Because if I’m thinking it, someone else is thinking it, too. It seems like there are a lot more whispers behind closed doors about programs that are amazing, and programs that missed the mark. And all of those conversations have one thing in common… misaligned expectations. Here’s my take.

Buckle up for this episode of Probably Bothered because Milena and I speak about hustle culture, flow, neuroscience, confidence, clarity, and vision. All in one place. But, I promise, it makes sense and they all come together and link in a way that makes so much sense. Because when you’re able to be clear about your vision for your life, your business, and your leisure time, you’re so much more likely to achieve a state of flow and feel rested as a result. I love the way Milena linked something that feels a bit “woo” with science to back it up, and I know I am leaning into intentional leisure time as a result of this episode.

How do you feel when I say… collab?
How about when I say… networking?

The two words evoke a totally different feeling, but are so similar at their core! This conversation spanned the gamut from creating a business that was totally unique to how important education and messaging is when finding your audience and networking. My favorite part comes at the end, when Sara and I give you a recipe for being a stellar collab partner (aka… a great networker!) Make sure you stay tuned because you don’t want to miss it.

Take a deep breath because this week we’re talking all about money. And don’t worry, we won’t tell you to spend money so that the universe allows you to make money, or that you shouldn’t be buying yourself a daily coffee. In fact, just the opposite.

This episode features Christy Bowie who is a CPA, with a Bachelor and Master’s degree in accounting and a two-time entrepreneur. She’s on a mission to help entrepreneurs view money as a tool to leverage your business to build the life you want. And, it’s full of amazing takeaways, so even if money conversations aren’t normally your thing, you don’t want to miss this one.

Connect with  Christy

Ready for the most meta episode of all time? Today I’m talking to Tors, an audio expert, the editor of this podcast, and a podcaster herself. We share how to build rapport with your audience, intentionally, through a podcast (or any other type of content as well!) And how to personalize your content when it feels like everything has been done before.

Not only that, but we share how a podcast helps to build authority, grows impact, and eventually your income. Finally, we give you a true BTS of the thought process behind Probably Bothered.

The biggest mistake I made in my business was that I didn’t intentionally hone the skill of trusting myself. What does that have to do with Kate? Well, everything. Our conversation today got down to the essence of what it means to build a business, confidently stand in your zone of genius, and the action needed to get you there. Here’s the thing, there’s no one path, there’s no single strategy. The only thing that matters is taking the time to trust yourself and listen to yourself in a world full of opinions and information. Curious to hear Kate’s take? Tune in.

Raise your hand if you feel a little lonely as an entrepreneur? I know I did, for a long time. It’s tough to find your biz bestie or community in this space, especially at the beginning. That is where Gina comes in. She leads a community that helps entrepreneurs find connections and belonging so that they can explore new thoughts, ideas, and offers. We talk all about Confidence, Community, and how the two are often intrinsically linked.

Connect with Gina

The question you all ask me more than any other? How do I have the confidence to speak my thoughts out loud. While it may seem like I was born with this skill, that couldn’t be farther from the truth. After spending the first 2 years of my business quietly watching this space and wondering if someone, anyone, was seeing what I was seeing, I knew it was time to speak up. I’m sharing my whole process, start to finish with you.

Freedom. Whether we know it upfront, or not, it’s a huge consideration when taking the leap from the 8-5 to entrepreneurship. But how exactly do you get there? Paje and I talk about how the idea of freedom really begins with clarity. With re-defining what success means to you so that you can act and plan accordingly. Dive in, this is a good one.

Connect with Paje

Are you a multi-passionate entrepreneur? We hear a lot about the importance of specializing and niching down, but there are so many positives to multi-passionate brains as well. Today’s episode covers how to approach your business as an MPE (yes, I shortened it) so that you can continue to grow and thrive and challenge yourself as an entrepreneur. It also has a reminder of what some of our greatest historical thinkers can teach us about being an MPE today.

Connect with Giorgia

So much of building your own business is learning new things, unlearning old habits, and leaning into the nervous energy when you feel as if you should pull back. That’s where the magic happens. Julia and I talk about all things imposter syndrome, supporting new entrepreneurs learning new skills, and the importance of pouring into your team as your business grows. Stay tuned to find out how we started talking about mean girls… you don’t want to miss it.

Connect with Julia

Busines coaching is broken. But, it isn’t a lost cause. Listen to this week’s episode to understand my thoughts on Business Coaching and why it could be a lot better, more valuable, and meet people where they are.

While this episode begins with a fascinating conversation about why quitting is in fact, a good thing, Coonoor and I dive deep into far more than that. We talk through how there are multiple ways to quit, how the sunk cost fallacy applies to us as business owners, and, how to make decisions as solopreneurs when you don’t have mass amounts of data at your fingertips. I’ll give you a hint: it’s about trusting your gut.

Coonoor’s Bio

Coonoor Behal is the Founder & CEO of Mindhatch, a consultancy that helps organizations create the conditions for innovation and creativity to thrive. Through Mindhatch, Coonoor delivers her unique mix of expertise in Design Thinking, Organizational ImprovTM, Innovation Facilitation, and Diversity & Inclusion.

Coonoor is also the author of I Quit! The Life-Affirming Joy of Giving Up, which will be published by New Degree Press in April 2021. The book seeks to help readers rethink and reframe quitting by sharing stories from everyday people who summoned the courage to quit things in their lives.

Stop confusing the conversations around “aligned action” and “intuitive business” with a lack of intention, strategy, or planning. Today’s eye-opening conversation with Olivia, a website and branding designer with 10 years of entrepreneurial experience, taught me so much. We discuss

• the need for balance, and how balance can look different to everyone
• why you should stop dismissing trends just because they’re popular
• and why it’s ultimately important to go where the money is (depending on your goal for your business, of course!)

And, as Olivia will tell you at the end of the episode, while we enjoyed this conversation and hope that parts or all of it resonate with you, please take what you need and leave what you don’t.

Olivia’s Bio

Olivia is the owner and founder of Let's Go Studio, a brand strategy and web design studio that focuses on vibrant and bold small business design! She's full of Canva tips, humor and personality, and always puts the client first.

What do I wish I knew at the beginning of my business? You can't rush the process. There are so many stages that business owners go through, and while it isn't 100% guaranteed all the time, it is something that can't be rushed. We share our experiences with the evolution of our businesses and talk about how Work-Life BALANCE is a hoax. Listen to find out what it really should be called. 

Finally, we talk about the idea of unlearning. How do we unlearn what has been instilled in us for so long in order to figure out how we do our best work. 

Kristen is a business alignment manager that uses Human Design to grow their business without putting their personal life or self care on the back burner!

Are you doing what you want to do each day? If the answer is no, this episode is for you. Jamie and I talk through deconstructing what we think a business should look like so that you can get to a place of doing what you want and loving what you do.

Find Jamie online:

Here's the theory - there are 4 reasons why business owners hire coaches. The key is to understand WHY you want to hire a coach so that you can become a conscious consumer. It is so easy to get swept up when starting or scaling a business. Going back to WHY will help you find the right person to help you achieve your goals.

It's so easy to get caught up in all the flashy objects out there and all the strategies that you see. But, they aren't all right for everyone! Alex and I talk about how to move from that moment of trying on various external strategies to becoming the ultimate "lazy CEO". As our conversations tend to, we also wander into the various reasons to hire a coach and how those change over time and end with a controversial take on the ICA. 

The intersection of purpose and influence is such an interesting conversation in a world driven quite literally by trending sounds. Kelly and I chat about how to create a sustainable community in this space while staying true to yourself. We also share a few thoughts about the online business space, so stay tuned to the end for those!

Loved hearing from Kelly? Here's where you can find more of her:

If you've ever been curious about Instagram, Tiktok or building a community online, this episode is for you. The queen of the vibey 'gram is here, Erin May Henry. Erin has helped thousands of people through her own Instagram to help propel them to become the coolest person they know, share their true selves, and create a vibe that rivals her own. In this episode she breaks down exactly what that looks like and how she figured out the 'gram. 

Sandra van der Lee is the brains behind Damn Copy and one of those people that just gets it. She sees the bigger picture and knows how important it is to build a business that supports your life, your dreams, and your style of working. We talk about everything in this episode from the evolution of our businesses to the unique process she has created that allows her to show up and serve her clients powerfully. We also cover why sales calls may NOT be the best idea and how to avoid common pitfalls in your copy (cough *pain points* cough)... and what you should do instead. Want to find out? Stick around until the end. It's a good one.

Loved hearing from Sandra? Here's where you can find more of her:

Ready to start a business but waiting for that moment of genius/sign from the universe? Stop waiting. Jump in. Livia Boerger joined me this week on Probably Bothered to talk about taking the leap, creating an impactful business that comes from a place of rest, and why $10k months shouldn't be the be-all-end-all goal of your business. 

Resources Mentioned in the episode: 

Alexandra of Tides and Loli joins me this week on Probably Bothered for a pretty epic chat! We cover digital nomad life, unrealistic expectations in business, the power of confidence and the need for community. Make sure you stay tuned until the end if you're curious to know why she's a little bit bothered, probably! 

Lara and I sat down to talk about how she started in her coaching business and what she's learned along the way. From the importance of being genuinely yourself to speaking up when you feel something isn't right, we cover it all. If you've ever been unsure in your business, or something doesn't feel quite right, you're going to want to hang around until the end to see what Lara has to say!  Resonating with our conversation? Be sure to give Lara some love! Lara's website: https://www.laraelizabethcoaching.com/ Lara's instagram: https://www.instagram.com/lara.days/ 

Probably Bothered is for the entrepreneur who feels stuck, for the person who has tried everyone else's way and hasn't gotten anywhere. Who knows there's some other way and wants to think differently and define their own success. Because let's face it. If you aren't *just a little* bothered, you might not be paying attention...