Sean Boyce from NxtStep will share all of his insights and lessons learned from many years of building product businesses so that you can learn all about how to set your very own product business up for success. Listen to our interviews from professionals in Sean’s network that have successfully launched and run countless product businesses successfully. If you’re involved with managing a product or product business we can help you with everything from the idea stage to sunsetting products and everything in between.
Jeremy Johnson is the VP of Product Management at Jama Software. He leads both product management and user experience teams, and has 12 years of experience in product management. On this episode of Product Launch, Sean and Jeremy discuss
The benefits of a non-technical background in being effective in product management
How understanding the functional areas of an organization will help you be a better product manager
How to perform product management effectively in a complex environment with a team
The importance of effective process in ensuring that product management is done well
How sharing responsibility on your product team can affect increase agility and consistency
The Jama Connect value proposition and how their customers benefit from using it
The importance of receiving feedback direct from customers
How to move faster in product development by being more thorough with your product design and testing process
Jama Software website: https://www.jamasoftware.com/
Connecting with Jeremy:
Connect with Jeremy on LinkedIn: https://www.linkedin.com/in/jeremy-c-johnson/
Virginia is the SVP of Marketing and Ecosystems at Agora. On this episode of Product Launch, Sean and Virginia cover
How a platform as a service product is unique when compared with traditional SaaS products
How the demand for the Agora service has increased due to the pandemic
The creative applications Agora’s customers have developed with access to their tools and services
How to organize data and feedback from users to make your product better as a platform as a service company
Agora on LinkedIn: https://www.linkedin.com/company/agora-lab-inc/
Agora on Twitter: https://twitter.com/AgoraIO
Connect with Virginia in LinkedIn - https://www.linkedin.com/in/virginia-liu-3705004/
Daniel Senyard who is the Co-founder and CEO of Shep. On this episode of Product Launch, Daniel and Sean cover
The Shep value proposition
How Shep pivoted due to industry impact due to the pandemic
Framing you product as a hypothesis
Distinguishing between adjustments and pivots for your product
Pivoting from SMB to enterprise as a target market
The Start-Up J Curve, by Howard Love - https://www.amazon.com/Start-Up-Curve-Steps-Entrepreneurial-Success/dp/162634292X
Obviously Awesome, by April Dunford - https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005
Shep Travel - https://sheptravel.com/
Get Shep - https://getshep.io/
Connecting with Daniel:
Connect with Daniel over Email at firstname.lastname@example.org
Lisa is the Founder and CEO of Business Development University or BDU. On this episode of Product Launch, Lisa and Sean cover
The importance of passion and authenticity in communicating your value proposition to prospects
They 3 keys to business development and sales
Folding 30/60/90 day game plans into your annual plan
Building your prospecting process to deliver effective results
Why your initial conversations need to start with their problems (and not your solutions)
Putting together the pieces to tell an effective sales story
Why not everything can be done online
Business Development University - https://businessdevelopmentuniversity.com/
BDU's Prospect Visit Checklist - https://businessdevelopmentuniversity.com/bdu-prospect-visit-checklist-pdf/
Fanatical Prospecting, by Jeb Blount - https://www.amazon.com/Fanatical-Prospecting-Conversations-Leveraging-Telephone-ebook/dp/B01617VD3I
Connecting with Lisa:
Connect with Lisa on LinkedIn - https://www.linkedin.com/in/lisapeskin/
Jess Podgajny has spent her career in client service and management consulting, focused on the people side of projects. She is now the Founder and CEO of LLUNA a B2B platform that enables companies to design, manage, and analyze personalized employment arrangements. On this episode of the Product Launch podcast, Jess and Sean cover
The past, present, and future of LLuna
What Lluna offers their clients (that they can’t get elsewhere)
The growing demand for flexibility
The Lluna prototype build strategy through the use of ‘no-code’ tools
The Lluna team’s go-to-market (GTM) strategy
Tight target market, build momentum and social proof to take to the bigger organizations
Tools - Bubble - https://bubble.io/
The Mom Test - http://momtestbook.com
Connecting with Jess
https://lluna.io/ - Reach out to Jess to talk about personalized employer arrangements
Connect with Jess over email Jess@lluna.io
Chris Hawn is the Managing Director at Nvidous. Chris’s background includes finance, technology and now hyper automation as he’s leading the charge in growth and scaling the business in the US. This week's topic is hyper-automation, and Sean and Chris specifically cover\
Hyper-automation vs Robotic Process Automation (RPA)
How companies interact with their software bot
Use cases for the technology
Industry applications for hyper-automation
Overcoming objections to hyper-automation
What the future of automation means for jobs done by people
Nividious Website: https://nividous.com/
Connecting with Chris:
Connect with Chris over email: email@example.com
Connect with Christ over LinkedIn: https://www.linkedin.com/in/christopher-hawn-b222a582/
April Dunford is the author of Obviously Awesome which is all about product positioning. Prior to that April was the VP of Marketing for 7 successful startups. This week, April and Sean cover
What is product positioning and how it can help you
"Jobs to be done" and the milkshake story
Integrating product positioning in a jobs to be done framework
The importance of competitive alternatives when it comes to positioning
Testing your positioning thesis and how to refine it based on your traction
April’s real-world example of the power of positioning
Finding the examples of best-fit customer use cases
April's book, Obviously Awesome: https://www.goodreads.com/en/book/show/45166937-obviously-awesome
Connecting with April:
Connect with April on Twitter: https://twitter.com/aprildunford?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Connect with April on her website: https://www.aprildunford.com/
Connect with April over email: firstname.lastname@example.org
Trip’s experience and product portfolio is diverse. It includes consumer hardware, software, cloud services, enterprise software, among others at solving complex problems at scale. Trip's grounded product experience combines a track record for envisioning, defining and shipping new ideas, products and technologies resulting in new products, services, intellectual property and driving business outcomes at companies like Amazon, MSFT and Adobe. He is the new CXO at the Y-combinator company Habitat in Philadelphia which deals with last mile delivery technology. On this week's episode of Product Launch, Sean and Trip discuss
What is a CXO (Chief Experience Officers) role all about
Why success is all about people, product, and process
East vs West coast approaches to building a tech company
The importance of a humanistic, experimental, future based mindset
“People don’t buy a drill, they buy a repeatable quarter inch hole”
Developing a customer obsession at your organization
The importance of failure
Trade Off, by Kevin Maney: https://www.goodreads.com/book/show/6664826-trade-off
Brave New Workforce Podcast: https://www.thebraveworkforce.com/
Connecting with Trip
Connect with Trip through Twitter: https://twitter.com/tripodell?lang=en
Connect with Trip over Email: email@example.com
Hazelcast delivers the in-memory computing platform that empowers Global 2000 enterprises to achieve ultra-fast application performance - at any scale. Built for low-latency data processing, Hazelcast’s cloud-native in-memory data store and event stream processing software technologies are trusted by leading companies such as JPMorgan Chase, Charter Communications, Ellie Mae and National Australia Bank to accelerate data-centric applications. On this weeks episode of the Product Launch podcast, Sean and David cover
Why industry subject matter expertise matters and how it differentiate you as a product professional
The advantages of building a product for yourself
How to keep your industry subject matter expertise to be better product professional
Going from a siloed world of being an individual contributor to more of a leadership role for the organization and various functional groups
Why product professionals need to maintain a healthy network of industry professionals
Getting to know your customers personally so they will feel comfortable opening up to you so you can help them
Flash Boys, by Michael Lewis - https://www.goodreads.com/book/show/24724602-flash-boys
Automate This, by Christopher Steiner - https://www.goodreads.com/book/show/13542772-automate-this
Competing Against Luck, by Clayton M. Christensen - https://www.goodreads.com/book/show/28820024-competing-against-luck
Playing to Win, by A.G. Lafley - https://www.goodreads.com/book/show/13586928-playing-to-win
How to Lead in Product Management, by Roman Pichler - https://www.goodreads.com/book/show/13586928-playing-to-win
Hazelcast Websites - hazelcast.org , hazelcast.com
Connecting with David:
Connect with David on Twitter - https://twitter.com/dbrimley?lang=en
Chelsea is the founder of Rhino Reviews and they work with businesses to protect their online reputation by growing and leveraging their online customer reviews. They offer the only fully managed review generation and reputation management program on the market. Every client receives a unique strategy based on their current reputation, where they wish to go, and headwinds they might encounter. They work to improve both the external as well as internal reputation and take businesses from a reactive to a proactive position. On this episode, Sean and Chelsea cover
The success story behind Rhino Review and embracing the concept of the pivot
How measuring the customer experience helped Chelsea realize why Rhino was stuck
How leveling up their pricing actually helped them refine their value proposition
How your sales and go-to-market strategy needs to shift when you decide to pivot
How a lower price for your product or service can actually hurt your business
Chelsea’s philosophy on adding new services (or features) to their list of offerings
Sandler Sales Training - https://www.thetrainingcenter.sandler.com/about
Rhino Reviews LinkedIn - https://www.linkedin.com/company/rhino-reviews/?viewAsMember=true
Rhino Reviews Blog - https://rhino-reviews.com/blog-2-online-reviews-for-small-business/
Connecting with Chelsea:
Rhino Reviews website - https://rhino-reviews.com/
Connect with Chelsea over email - Chelsea@rhino-reviews.com
Stephen is a product and technology executive with extensive experience building and growing companies both large and small. He is also the CEO of Synaptiq. Synaptiq provides strategic AI and data science services to information, technology, and product officers. On this week's episode, Sean and Stephen discuss
“There’s nothing more frustration than building software that no one will use”
Why software is more about understanding your customer than technology
How to be a conservative entrepreneur when it comes to financial risk
Why selling services is a great way to identify product opportunities
“It’s not worth getting others people’s money until you’ve proven your business model”
What it means to build a data-driven product
How to know when you have a product worth building
The critical importance of testing your value proposition early and often
Good to Great, by James C. Collins - https://www.goodreads.com/book/show/76865.Good_to_Great
Traction, by Gino Wickman - https://www.eosworldwide.com/traction-book
Scaling Up, by Verne Harnish - https://www.goodreads.com/book/show/22212880-scaling-up
3HAG Way, by Shannon Byrne Susko - https://www.goodreads.com/book/show/22212880-scaling-up
Synaptiq Website - https://www.synaptiq.ai/
Connecting with Stephen:
Connect with Stephen on LinkedIn - https://www.linkedin.com/in/sklarew/
Connect with Stephen over Email - Stephen@synaptiq.ai
Chris Wentz is the founder of Everykey, the universal smart key that replaces all of your passwords and keys! Everykey can unlock your phone, laptop, tablet, and log you into your online accounts when you're around, then locks everything down when you walk away. Soon Everykey will also unlock your car, house and more! This week on the Product Launch Podcast, Sean and Chris discuss
The origins of Everykey
How Everykey identifies customers and improves their lives
Everykey's pricing structure and why it works
How the team has evolved through different phases of building the company
What's next for Everykey
Chris's best advice for aspiring product company founders
Everykey.com - Use promo code PRODUCTLAUNCH20 for 20% off
The Hard Thing About Hard Things, by Ben Horowitz - https://www.goodreads.com/book/show/18176747-the-hard-thing-about-hard-things
Connecting with Chris:
Connect with Chris over email at Chris.firstname.lastname@example.org
Aki is the co-founder and CEO of MarketMuse. MarketMuse uses AI to optimize content for organic search. Their SaaS platform is in use by 200 enterprises and over 10K users. In this episode, Sean and Aki cover topics like
Using analytics to improve decision making
Approach big problems from a fresh perspective
Identifying powerful use cases within your target market for your product
Testing your value proposition
Measuring and describing the ROI of your product for your customer
MarketMuse Blog - https://blog.marketmuse.com/
MarketMuse Content Strategy Crash Course - https://blog.marketmuse.com/content-strategy-crash-course/
Get started with their free version - https://app.marketmuse.com/welcome?phone-invisible=dHJ1ZQ%3D%3D
Slack community, the Content Strategy Collective - https://contentstrategycomm.slack.com/join/
Product Led Growth (PLG) - https://openviewpartners.com/blog/what-is-product-led-growth/
Openview Venture Partners - https://openviewpartners.com/
FirstRound Newsletter - https://firstround.com/review/
Pricing - Price Intelligently - https://www.priceintelligently.com/
Hubspot- Marketing - https://www.hubspot.com/products/marketing
Connecting with Aki:
Email Aki at Aki@marketmuse.com
Connect with Aki on LinkedIn at https://www.linkedin.com/in/akibalogh
Jared is the President of Neeka Health Intelligence, the econometric and digital arm of Neeka Enterprises. Neeka Enterprises spans the healthcare continuum by providing strategic, operational, and tactical support to leading healthcare organizations. Their team brings a blend of medical, economic, and startup experience to identify strategic margin improvement opportunities and deliver results through tech-enabled services. In this episode, Sean and Jared cover
The telehealth product they’ve built called Neeka
What econometrics means and how it applies to healthcare
The story behind Neeka and the problems they solve
The Neeka value proposition and how they identified their target audience
How Neeka is differentiated from the options on the market
What’s next for the future of telehealth and how they intended to innovate around these needs
Pwrdby website - https://pwrdby.com/
Neeka - https://neekahealth.com/
Hospital Pandemic Preparation - https://www.beckershospitalreview.com/public-health/part-i-hospital-providers-should-prepare-for-two-years-of-pandemic.html
COVID-19 Elective Surgery Recommendations - https://www.cms.gov/files/document/covid-elective-surgery-recommendations.pdf
How Will COVID-19 Affect the Health Care Economy - https://jamanetwork.com/channels/health-forum/fullarticle/2764547
Connecting with Jared:
Connect with Jared on LinkedIn - https://www.linkedin.com/in/sheehanjared/
Neil Gordon helps experts become the face of a movement. He works with executives, influencers, and thought leaders and has helped them get six-figure book advances, be seen on shows like Ellen and Dr. Oz, and double their speaking fees. On this episode of Product Launch, Sean and Neil discuss
What the ‘trudge to the bathroom test’ is all about and why you need to run it
“Marketing is made or broken by how well we understand the problems experienced by our customers”
Why testing your product ideas are so important
Figuring out what problems people are hungry to solve
How he markets his products and what you can learn about how to market yours
Defining your marketing hooks and figuring out what your next product should be
Conducting the twitter test, (struggling with this problem and add a bitly link, spend a couple bucks on each and measure the results)
Figuring out the marketing hooks, landing page content, testing your messaging
Neil’s magic wand product for transforming webinars
Visit Neil on the web at https://neilcanhelp.com/
Neil's Silver Bullet at https://neilcanhelp.com/silver-bullet/
A Prayer For Owen Meany at https://www.goodreads.com/book/show/4473.A_Prayer_for_Owen_Meany
Connecting with Neil:
Neil's LinkedIn: https://www.linkedin.com/in/neilcanhelp/
Email Neil at email@example.com
Howard is the Director of Product at Internet Creations which is a Salesforce AppExchange and Consulting partner that empowers organizations to operate efficiently and accelerate success by aligning people with technology. Here are a few of the topics we’ll discuss on this episode of Product Launch:
Being an effective product manager in a fully remote capacity
Managing a product that is a native component in an ecosystem
Aligning your product roadmaps
Balancing product experience and product recognition
Salesforce learning platform Trailhead (https://trailhead.salesforce.com/en/home)
Internet Creations blog (https://blog.internetcreations.com/)
Connecting with Howard
Email Howard at firstname.lastname@example.org
Connect with Howard on LinkedIn (https://www.linkedin.com/in/hyermish/)
Follow Howard on Twitter @hyermish (https://twitter.com/hyermish?lang=en)
Eliza Nimmich is the COO of Learnt. Learnt is an online marketplace that allows students to seamlessly and instantly connect with highly vetted tutors online and in-person. Here are a few of the topics we’ll discuss on this episode of Product Launch:
The strategy of developing and growing an enterprise business on a limited budget
The importance of cultivating personal connections to customers as a form of investment
Crowdfunding as an effective means of fundraising
Understanding flexibility as a necessity for early growth
Eliza's Crowdfunding Campaign
Connect With Eliza:
Connect With Eliza Over Email
Connect with Eliza on LinkedIn
Timo Sturm is a freelance product coach and mentor who helps others achieve successful careers in product. He is also the Co-Founder of What a Location which is a data and analytics tool for the commercial real estate industry. Here are a few of the topics we’ll discuss on this episode of Product Launch.
The impact of local culture on the product management profession
What product managers from Europe and the U.S. can learn from each other
Why a product role requires effective process as well as, an understanding that the process can always be improved
Why product managers need to be decisive in their decision making
Why it’s so important for product managers to set explicit goals and drive towards them with conviction
Join Timo’s free newsletter
Connecting with Timo
Connect with Timo on LinkedIn
Ben LeDonni is the Founder and CEO of Creative MMS based in Philly. Creative works as a partner to marketing execs and marketing directors who have had trouble reaching their audience with the same tactics that have worked in the past and help them innovate in reaching their audience and generating sales through digital channels. On this episode of Product Launch, here are some of that Ben and I will discuss.
What Abe Lincoln's famous quote about axe sharpening means for marketing your business
How to identify the personas relevant to your business
Stop focusing on features, focus on problems first
Find the pain and solve it
Share your ideas with anyone that will listen
Qualitative data is your friend, get as much of it as possible
Testing your following before building a product
Thinking about product marketing as dollar-cost averaging
Answer the Public
Creative MMS Website
Connecting with Ben
Anyone who is looking to build an audience or grow their business should email Ben at email@example.com
Anthony Mongeluzo is the President of the IT Managed Service Provider company PCS. Anthony details for us what we can do to ensure we are keeping our team and company safe as we transition to working remotely. We’ll talk about what ‘zoom bombing’ is and what you can do to ensure it doesn’t happen to you and your team. In this episode, we’ll talk about everything from protecting your team, securing the tools you use, steps you can take to protect yourself and your company and more.
PCS Blog & Newsletter - https://www.pcs-ms.com/news
Productivity Tool - https://www.followupthen.com/
Getting in contact with Anthony
Connect with Anthony on LinkedIn
Email - firstname.lastname@example.org
Phone - 877-596-4446
Ralph is the Head of Design at QuotaPath. On this episode of Product Launch, Ralph shares with us his insight into user research and maximizing the value to both your B2B SaaS company and the customer deploying valuable strategies such as product-led growth. Ralphs shares the progress he’s made throughout his career and what ultimately landed him as Head of Design at QuotaPath. Spoiler alert - it’s got something to do with being product-led!
Openview’s build podcast - https://podcast.openviewpartners.com/
Book - Product-led Growth by Wes Bush
Book - Inspired by Marty Cagan
Getting in touch with Ralph
Connect with Ralph on LinkedIn
Raj Kapur is the Founder and Managing Director of &Marketing. Raj shares his insight for those of us looking to market and successfully grow our B2B SaaS businesses. Learn from him as he shares keys in the areas of prioritizing the problem you are solving to the most effective marketing strategies to date. Raj is also offering our listeners a free Initial Marketing Analysis where he and his team will review your marketing strategy and resources to provide you with valuable insight. Don’t forget to sign up for the upcoming Marketing Planning and Execution webinar through the link below.
Book Recommendation - Building a Story Brand by Donald Miller
Webinar - Marketing Planning Like a Pro
Initial Marketing Analysis - Free for Product Launch listeners!
Getting in touch with Raj
Connect with Raj on LinkedIn
Visit the &Marketing website
Brendan Rice is the Chief Marketing Officer at Wodify. Wodify provides management software to the fitness industry. Brendan shares the Wodify story and shares lessons from staying lean to building an awesome company without having to raise capital in this episode of the product launch podcast powered by NxtStep.
Best SaaS advice from Brendan
Learn about building a product business by getting out there and talking to customers
Getting in touch with Brendan
Connect with Brendan on LinkedIn
Wodify is hiring!
Email Brendan at email@example.com
Jim Paolino is the Founder and CEO of LodeStar. Join me as I interview him about the journey he took to bring LodeStar to market. Jim will share his expertise and advice for those looking to build and grow a SaaS business. We’ll discuss everything from startup life to raising capital and everything in between.
Get a coach and surround yourself with a support system that understands what you’re going through (other founders and CEOs)
Getting in contact with Jim
Connect with Jim on LinkedIn
Leverage the resources available on the LodeStar website
Nick Malekos is a marketing expert that is involved in building and selling the EdTech SaaS company Learn Worlds. Learn from him about how they have gained traction in the EdTech SaaS space by addressing the obvious unmet needs in their space. Nick’s speciality in marketing has helped him grow Learn Worlds aggressively in recent years. Learn from his successful strategies and tactics to help grow your SaaS business.
eLearning trends article
How to start and online school
How to create an online course
Learn Worlds academy
Tools to create instructional videos
SaaStr (podcast, blog, conference)
Equity podcast from TechCrunch
Freakanomics - get the book here
Cautionary tales podcast
Getting in touch with Nick
Connect with Nick on LinkedIn
Email Nick at firstname.lastname@example.org
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Ben from Freya Systems about building internal products for the enterprise. Ben and his team build products for large organizations in the aviation, transportation and manufacturing industry.
00:30 - Background about Ben and more information about Freya Systems.
02:00 - What Freya Systems is doing to help their customers predict the future.
04:30 - What they do with all that data.
07:00 - What type or problems are you solving?
12:30 - Why elegant and simple solutions are ideal even for complicated problems faced by very large organizations.
17:00 - The advantages of specializing. Niche to get rich.
19:00 - How do you solve the problems of your customers and who is typically involved?
Getting in touch with Ben
Connect with Ben on LinkedIn
Freya Systems Website
Sreeni Jakka from Tech O2Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Sreeni from Tech O2 about all things software and startups. Learn how to make your software startup successful from a veteran of helping over 60 startups.
01:00 - What is Tech O2?
03:00 - Sreeni’s experience working with startups.
05:00 - Advice for early stage companies
09:00 - How to scale back to your MVP.
14:30 - How do know when you’re ready to actually build the product.
20:00 - Being smart with your budget
21:00 - Why you should avoid ‘stealth mode’ for your startup
The Lean Startup (Eric Ries)
Getting in touch with Sreeni
Tech O2 Website
Email - email@example.com
Phone - 215.262.2633
Description: In this episode we speak with an SEO and organic content expert in George. George has created SEO and content strategies for numerous SaaS businesses across the globe.
01:00 - The type of companies George works with
03:00 - Knowing when a company has found product-market fit
05:30 - What’s the best way to drive organic growth for your SaaS business
08:00 - George’s 6 step process for organic content and SEO success
09:00 - What is important for SEO success today
11:30 - Why you’ll be fine if you stick to the script
12:00 - What is the best way to build a content strategy that delivers results?
15:00 - When to invest in these strategies for your SaaS business
17:30 - What is a reasonable budget for a project like this for a SaaS business?
SEO Tool - Ahrefs
Getting in touch with George
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Stuart from Customer Discovery Sprints about everything from starting with problems to verifying solutions in the wide world of product for early stage companies.
01:00 - What is Customer Discovery Sprints
03:30 - How to start with problems.
06:00 - Why you shouldn’t start with (just) an idea.
11:00 - Asking the right question - The Mom Test
12:00 - How to ask for real-world examples.
14:00 - How to have an effective customer interview.
16:00 - How do you validate your product ideas?
The Mom Test by Rob Fitzpatrick
How to Create Tech Products Customers Love by Marty Cagan
Build by Drift
Customer Interviews Course
Silicon Valley Product Group (Marty Cagan)
Getting in touch with Stuart
Email - Stuart@CustomerDiscoverySprints.com
Customer Discovery Sprints
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Zubin who is the Co-Founder and COO of LeagueSide . Learn about how LeagueSide came to be and how they are ushering sponsorship of youth sports into a whole new era.
00:00 - The story behind LeagueSide
03:00 - The problems LeagueSide solves
04:30 - “You have to sell the product to be able to execute it”
07:00 - How do your customers and users try to solve these problems today?
10:00 - How the LeagueSide product works.
13:00 - Company reaction to the LeagueSide product.
14:30 - Key metrics and how the LeagueSide team is measuring the effectiveness of the product.
15:30 - How does the revenue model work?
16:15 - Scaling the LeagueSide product and business.
20:30 - The game winning basketball shot heard around the world!
Obviously Awesome by April Dunford
Getting in touch with Zubin and LeagueSide
AngelList page (LeagueSide is hiring!)
In this episode of the Product Launch Podcast powered by NxtStep, we talk with Jake from Pareto PPC about the importance of being data-driven in your marketing approach. Learn more from a marketing expert about what you can do to market your product effectively.
00:30 - Jake’s background and the Pareto story
02:00 - The importance of being data-driven
04:50 - How to know if you have the right data
08:00 - Finding product/market fit
12:30 - The cyclical nature of CPC
14:00 - The advantages of targeting a niche
15:00 - “The more general you are the weaker your value proposition will be.”
Digital Analytics Power Hour
Google Apps Script
Getting in touch with Jake
Email - firstname.lastname@example.org
Description: In this episode of the Product Launch Podcast powered by NxtStep, we talk with Aggelos from Growth Sandwich about the importance of user research in building great products. Learn everything from what an evidence-based decision making loop is and why you should use one to avoiding the hands off trap when it comes to product-market fit.
01:00 - The story behind Growth Sandwich.
03:00 - Product vs Marketing.
04:00 - A story about what can go wrong when user research is missing.
07:30 - The impact of poor product management.
09:00 - The case of Ryan Air, ranked worst for 6 years running, but the highest selling. What gives?
11:00 - Getting feedback from users the right way.
15:00 - People don’t buy your product, they buy your value proposition.
18:00 - Aggelos on product-market fit and why what you measure matters.
20:00 - You can lose product-market fit more quickly than you found it.
24:00 - Why automation can jeopardize the strength of your value proposition.
When Coffee and Kale Compete by Alan Klement
Positioning by Al Ries
Design Sprint by Jake Knapp
Product-led Growth by Wes Bush
Product Qualified Summit
Getting in touch with Aggelos
Growth Sandwich Website
In this episode of the product podcast powered by NxtStep, we talk with Chief Digital Officer and EVP of Consumer Experience at Jefferson Health - Neil Gomes. Listen in as Neil talks all about what it takes to achieve product success and all the exciting work him and his team is involved with at Jefferson Health.
Chief Digital Officer at Jefferson Health
00:30 - What Neil does and what his title really means.
04:00 - How Neil got to where he is today and the cool stuff he’s worked on throughout his career.
10:00 - How you can work like a startup without having to be a startup.
13:00 - What Neil’s team is made up of and how they get work done at Jeff.
15:00 - How Jeff does Lean and Agile.
29:00 - Resources recommended by Neil
Lean Startup by Eric Reis
Measure What Matters by John Doerr
36:00 - How to connect with Neil
Product success and Bankruption in FinTech with John WaupshIn this episode of the product podcast powered by NxtStep, we talk with Chief Innovation Officer at Kasasa - John Waupsh. Listen in as John talks all about what it takes to achieve product success. Hear more about John's popular book on the latest in FinTech called Bankruption.
Chief Innovation Officer at Kasasa
1:00 - What is Kasasa?
5:00 - What does Chief Innovation Officer mean?
9:30 - Why market research matters.
11:00 - An example from John about how different what customers say can be from what they will actually do.
13:00 - John’s take on what makes a great product professional and what it has to do with 3D chess.
17:00 - Why product can be HARD.
23:00 - How do you find product-market fit?
28:00 - How quitting can be a key part of the path to winning.
30:00 - Why you should pay close attention to your customers voting with their money.
31:30 - Great resources by John.
Bankruption: How Community Banking Can Survive Fintech
36:00 - How to get in touch with John.
37:00 - Bonus product advice from John. Why you should focus on what you’re building and why.
In this episode of the product podcast powered by NxtStep, we talk with owner and general manager of Hamboards - Don Sandusky. Don walks us through what they did to achieve success at Hamboards, which is a product that creates a surfboard-like experience on land. Hear more about his path into product, working at NASA and other great product insights.
Owner and General Manager of Hamboards
1:00 - The Hamboard is a product that mimics the experience of surfing on land
3:10 - How Hamboards extended a great user experience to a new market segment through the use of their product.
8:35 - How Don originally got into product.
11:00 - Fixing problems for NASA
13:00 - Finding the obvious unmet need.
18:30 - Don’s take on finding product/market fit.
23:00 - Focusing on the problem.
24:00 - Product resource recommendations.
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change) - Clayton M. Christensen (Author)
How to connect with Don
Connect with Don on LinkedIn
Hello and welcome to the Product Launch podcast where we talk all things product strategy. My name is Sean Boyce and I’m the host of the Product Launch podcast and the founder of the product strategy consulting company, NxtStep. On the product launch podcast, I interview guests involved at various stages of different product businesses. So whether you’re looking to launch a product and turn it into a business or you have a product business that has plenty of traction and your challenges are more specific related to product, you’ll find plenty of answers from both myself and the product experts we interview on our show. To learn more reach out to us at email@example.com.